How Bobby Suarez Built Florida’s Buyer Machine and Scaled a High-Volume Wholesale Operation

Bobby Suarez (00:00)
I build a buy box and I can literally just put a box in a specific area and I will only get notified when a deal is inside that little box. whether it’s in a specific neighborhood, a street, or a whole county, you could be very detailed. And what I like about it is that it eliminates spam.

Scott Bursey (01:32)
Hi everyone and welcome to the Real Estate Pros podcast. I’m your host, Scott Bursey. And today I’m joined by someone I’ve really been looking forward to chatting with. Bobby Suarez, who’s been making serious moves in the professional home buyer space. Bobby is an industry leader who has built a reputation for high volume success without losing the personal touch that his clients rave about. Whether he’s navigating the competitive Florida luxury market or helping investors find their next big play. Bobby

always one step ahead. Bobby, welcome to the show.

Bobby Suarez (02:08)
Thank you for having me, Scott. Appreciate your time.

Scott Bursey (02:09)
It is our pleasure.

It is our pleasure. I think our audience is really going to take something away from how you’ve transitioned from a solo investor to a household name. There’s a science to why people see your face on every billboard in Florida. And it’s about more than just a big budget, Bobby. It’s about building a brand. Sellers actually trust. Let’s dive in, shall we?

Bobby Suarez (02:36)
Absolutely. Let’s

do it.

Scott Bursey (02:39)
So first off, for people who may not be familiar with your world, give us the short version. What’s your main focus these days?

Bobby Suarez (02:49)
So my main focus, I’m the CEO, my name is Bobby Suarez, I’m the CEO of selltobobby.com. We’re headquartered in South Florida, in Miramar, And ⁓ my job is to lead the amazing team that we have down here. We run on.

pretty decent wholesale operation down here in South Florida. And as I previously mentioned, we just released ⁓ Tech, which it’s a prop tech company that I’m really excited about that I’m sure we’ll cover on your show today.

Scott Bursey (03:22)
Awesome. And if you can expand a little bit and tell our audience, what markets are you operating in,

Bobby Suarez (03:30)
Yeah, so I like to go deeper versus wider. So we’re just strictly in South Florida. So I would say date in Broward counties.

Scott Bursey (03:40)
Great market. Love it. What caught my attention about you was the way you’ve been able to remove yourself from the technician role You know so many investors get stuck doing every inspection and taking every column But you’ve been you’ve built a team and a culture that allows you to work on the business Rather than being trapped in it

Bobby Suarez (03:42)
I’m

Scott Bursey (04:03)
That’s not easy, especially in today’s climate. What’s been the key to keeping your machine running smoothly?

Bobby Suarez (04:13)
I would say man, it’s hiring, well recruiting and finding really good people and people that are better than you at doing stuff that you don’t like to do. ⁓ I pride myself in my company. We have an amazing team. We have an amazing culture. Sellers feel it when they call in and when we go to the appointments.

So I would say man is my team.

I say for me and in my opinion business is very easy for me. The hardest part is the people and finding good people. Once you figure that out everything else is going to be smooth.

Scott Bursey (05:40)
acquiring

that talent to fit into your system. Hey, that makes a lot of sense. Now every operator I know has a moment where things got real. Maybe a deal that went sideways or a time that you had to pivot fast. Do mind sharing one of those moments with us?

Bobby Suarez (06:00)
I would say probably what comes to mind is when COVID hit. ⁓ We’ve had to pivot and make some changes, but thank God we figured it out and everything went smooth. But for the most part, I’ve built a business that’s very consistent. ⁓ Our business doesn’t change from month to month. Like you hear probably a lot of the other operators out there that are probably smaller.

We operate at a scale where things are very consistent. We know that we’re going to get a contract every certain amount of leads. We’re going to close a certain amount of deals every month. This is what we spend on marketing. These are the salaries. It’s very predictable is what we’ve gotten to that point right now.

Scott Bursey (06:43)
great point and it’s incredible Bobby how moments like COVID you know that at that time feel like a disaster in real time often becomes the foundation for the next 10 years of growth and honestly that’s right there that makes you who you are it’s what weeds out the Davlars and defines the investors who actually have stayed in the game

for a long period of time. Let me ask you this, what are you most focused on solving or scaling next?

Bobby Suarez (07:21)
So right now my biggest focus ⁓ as an entrepreneur.

Like I said, my sell to Bobby business, it runs on its own. I’m still here. I look at certain things and I attend a weekly meeting. But my biggest focus right now is our prop tech company that was an idea two and a half years ago and we finally went live six weeks ago. And man, I’m super excited about it. Super proud of it. ⁓ It’s called Rezzie.com as you guys could see here. It’s… ⁓

It’s a prop tech company that connects vetted wholesalers with buyers, more than anything, it provides a lot of

It’s a buyer management tool where wholesalers could manage their buyers in a professional setting versus using old methods like text blasts, email blasts. I have even heard of other people using like WhatsApp group chats. They have a bunch of buyers on these group chats. So this is a professional setting and not only that, like we provide buyer analytics. Like if you list a deal, a property for sale on Rezzie, once you upload the deal, you could see who are buying,

What buyers have a buy box match so your dispositions team could be proactive and start calling these people? Not to mention resi does notify them already But I always recommend in this market to be proactive And start calling the people that have a buy box match and it provides a lot of other cool stuff Like you could see who’s viewed your deal who’s viewed pictures who saved the deal for later? ⁓

Like I said also I mentioned that previously on the show I’ll give you a special link that you could post on your show and I’ll provide a coupon code to to give your listeners and viewers 50 % off coupon code for the first 12 months, so I’ll do that for for your listeners

Scott Bursey (09:17)
Thank

you, Bobby. And let’s go a step deeper into Rezzie. What’s your goal, your vision for the next six months, and then perhaps for a little bit further down the road?

Bobby Suarez (09:31)
So my vision for it is to continue to grow the

it’s a two-sided platform. We have wholesalers on the front end and then we got buyers. So what we do is we sign up wholesalers and they send out an invite link to their buyers and they invite their buyers. So the whole purpose of Rezzie is to get rid of the old antique ways of wholesaling. You want to put all your buyers in here. Why?

Because

from ⁓ my knowledge of talking to a ton of buyers in our marketplace, our buyers are tired of dealing with Daisy Chainers, people that are…

don’t control the deal. They’re tired of dealing with small shops, people that don’t control the deal. So everybody inside Rezzie, most importantly, is vetted as far as a wholesaler. And what I love about it is that even me, I’m a buyer too. Not only do I wholesale, but I buy in certain areas that I like down here in South Florida.

I build a buy box and I can literally just put a box in a specific area and I will only get notified when a deal is inside that little box. whether it’s in a specific neighborhood, a street, or a whole county, you could be very detailed. And what I like about it is that it eliminates spam.

So your buyers are not constantly getting spammed with deals that 99 % of the time they don’t even want to see. So there’s this misconception that people are, I’m going to email blasted steel. very few buyers actually are interested in that particular deal. So with Rezzie, we solved that issue, that friction, where we want to give a better experience for buyers also.

Scott Bursey (12:00)
That’s huge, Bobby. I love the vision. But we both know that new levels bring new devils. So who do you need to become as a leader in the next 12 months to be ready for that vision to shape your life?

Bobby Suarez (12:04)
Thank you.

Man, just continue to learn, man. I’m a constant learner. I’m not a person that thinks I know it all. So if there’s something that I feel I need help in, I reach out to certain mentors, coaches, trainers. reading.

I tell people if I’m not working, I’m on YouTube watching or learning something that I’m interested in. ⁓ Even with the PropTech business, I… ⁓

I know probably a lot of people out there think it’s easy now to create a software. It’s very challenging. So I’ve had to, I forced myself to learn about the business. Like I said, I run a development team of eight developers. It’s very challenging when you weren’t that techie before this. So I would just say, continue to learn, never stop learning.

Scott Bursey (13:14)
Absolutely, and that Bobby is what has created your level of success. What a winning recipe. You know that next move is where the leverage lives. It can either perfect your operation or detonate your workflow depending on the strategy that you deploy. Interested to know, you can’t build an empire alone.

When you’re looking to bring someone into your inner circle or your relationship team, what is the one non-negotiable trait you look for that isn’t on a resume?

Bobby Suarez (13:52)
I would say a trait man, have to be coachable. ⁓ They have to have a good personality. If I feel they’re not going to be a good culture fit or they have a little attitude problem, I don’t want them. I don’t care if they’re the most talented individuals on the road that I’m looking for.

If I don’t feel they’re going to be a good culture fit, we don’t want them. And we do use a lot of tools with our company now to help kind of find these individuals. We use a lot of recruiters to help find top talent. We use behavioral assessments to, like the Predictive Index, that’s one of the products out there in the marketplace, to help find good people.

Scott Bursey (15:21)
Finding those true team players, that’s the key. Those people that are cohesive within the organization. I couldn’t agree more and I’m with you. Now I know a lot of our audiences either earlier in their journey or looking to level up Bobby. And I think they benefit from hearing this from you. When it comes to building relationships and growing your network, what’s made the biggest difference for you?

Bobby Suarez (15:49)
⁓ Man, I always say the more people you know, the more money you make. So just put yourself out there. ⁓ Go to networking events, go to real estate events, go find a coach. I know sometimes newbies, like people that are looking to get into the business, they’re reluctant to invest in themselves. And I think that’s a mistake. I think that…

You need to take the jump and invest in yourself, find a good mentor, and have them teach you the business. You could kind of skip a lot of heartache of trying to just figure it out on your own and go on YouTube and things like that. So I would say, man, number one, invest in yourself early on.

Scott Bursey (16:35)
Absolutely. Hey, that hits home in an industry that is so transactional. Being the person who actually shows up when there isn’t a deal on the table is what creates that competitive edge, if you will, around your business. It’s that unsexy consistency that most people aren’t willing to do. All right, before we wrap, if someone wanted to reach out, connect with you, maybe collaborate or learn more about what you’re doing, what’s the best way that they can reach you, Bobby?

Bobby Suarez (17:05)
Yeah, so if they’re interested in whether you’re a buyer or a seller, you could go to rezzie.com, which is spelled R-E-Z-Z-I-E.com. It’s very easy to, if you’re a buyer, you could just go on there and it’s free to set up a buyer account. If you’re a seller, we are vetting sellers, so you could go on there and book a demo, or you could go to demo.rezzie.com.

As far as social media, I’m very active on social media. So you could search me on Instagram at Bobby Suarez and I’m on Facebook and Instagram ⁓ If you’re interested in knowing more about my home buying company just feel free to search sell to Bobby or Selltobobby.com and I’m sure you could find a ton of stuff on

Scott Bursey (17:52)
Well, listen, I appreciate your time, your story, and your perspective. We need more people in this space who are doing it the right way. Thanks again for being here, Bobby.

Bobby Suarez (18:04)
Absolutely, thank you for having me.

Scott Bursey (18:06)
Our pleasure. And for those of you tuning in, if you got value from this, make sure you’re subscribed. We have more conversations coming up with operators just like Bobby Suarez. We’re out there building the business the right way. We’ll see you in the next episode, everyone.

Bobby Suarez (18:08)
Thank you.