Unlocking Real Estate Success: 5 AI Strategies You Need to Know

Hey everybody, welcome to the Investor Field podcast. I am your host, Quentin Edmonds, better known as Q Edmonds. And today I’m joined by someone I’ve been looking forward to chatting with, Mr. Matthew Jones.

Speaker 2 (13:45.452)
And he’s been making some serious move within the tech and software space. And I’m just glad to have my man here. really think our listeners are really going to take something away from your approach. Take something away with AI and how you navigate AI. I think that’s going to really, people, that’s buzz right now. So I really think people.

will glean something from you. So if you’re on my man, let’s dive in. So first off, for people who may not be familiar with your world, give us the short version. What’s your main focus these days? And also what markets are you operating out of?

Yeah, nationwide really. You know, I even have, I work some people in Canada as well. But really it’s, you know, AI lead qualifying. And, you know, with that it’s, you know, direct to seller or potentially, you know, direct to agent, maybe sending LOIs or, you know, maybe we are trying to build buyers lists.

sending properties to cash buyers lists. So there’s a lot of sides, even working with some agents where it’s, maybe it’s AI scheduling showings, answering questions about properties, all types. And then also on the inbound side, if you have a Facebook ad, you have a higher conversion rate. If you could just get people to…

Enter in their name, email, phone. And then from there, it’s the AI gathering details about their property, their situation, things like that.

Speaker 2 (15:36.302)
Beautiful, beautiful, Love it. Of course, know, what caught my attention and what we’ve been talking about really is just like the AI itself, right? And how are you using that in your industry to, you know, help buyers, to help people, you know, actually leverage the AI technology. So that’s a beautiful thing. And that’s really not easy, especially in this climate. I mean, you have people

who don’t know a lot about AI. So you’re kind of like helping them out and imagine educating them on how to use it in a proper way. what’s been key to keeping things running smoothly, to keep your business and what you do running smoothly, what’s been the key for that?

Yeah, so that’s a good question because, you know, I think when we first, when I first launched this, like, you know, I guess back up a little bit, you know, I kind of got here because, I was being a fractional CMO for, for a land development company, wholesale company, and, know, they wanted to scale. they were just doing email, or I’m sorry, mailers, you know, VA cold callers.

And they’re kind of just stuck at like 1.5 million annually. They wanted to grow. so that’s when we came in with AI and started to leverage it with text messaging. And, you know, we went from 1.5 to 4.4 and like within nine months. So that’s when I really saw the power of this and implementing it. Cause I used, you know, several automations for myself before that, but not to this scale.

So that’s when I started Perfect Flow. And at first, the big mistake was like, was like, my prompts and my systems are going to work for everyone else. And that is where I learned that really everyone has a different goal and a different idea of what they want the AI to do for them. So it’s really just identifying what that is. What’s the goal they want the AI to achieve for them? How do they want it done? And then

Speaker 1 (17:45.986)
developing the AI and constantly training AI to be more consistent and deliver on those goals. And it could always be as complex as, let’s first find out if they want to sell the property. Then let’s see if they, I want to know like a cash price that they, an actual number that they’re expecting.

Or, you know, maybe it’s X, Y, Z about the property. And then you have another agent that’s then evaluating everything. and then it’s sending you, okay, this is a good deal for a, a sub to a, seller finance deal, whatever. Right. So, it’s really just a matter of how deep down the rabbit hole you want to go. And then, but yeah, you know, with AI, it’s just like any other employee. It’s,

It’s just, you know, the good thing is once you train it, you don’t have to train it again is the huge benefit.

That part, that part, absolutely. Training AI, how many of us really know that we can do that, right? Training for what it is that we needed to do. Yeah, so that’s beautiful, man. Thank you for sharing now. Every operator I know, you know, they have a moment where things get real, right? Maybe a deal that went sideways or times they had to like pivot fast, you know? So do you mind sharing one of those moments that maybe you had to share like a

a quick pivot, you know, in what you do.

Speaker 1 (19:20.32)
Yeah. You know, I think a big one was like, was mentioning a little bit before on, you cause again, I was like, okay, I’m going to build out these agents and then I’m just going to plug and play with, any wholesaler that wants them. and that just, you know, turned into a big headache for not me, but everyone because, you know, it’s like, some people just want the AI to say, Hey, if they want to sell.

Send me the sent put it in a warm pipeline. Let me know by text and I’ll reach out to them as soon as possible. Some people want the AI to book appointments on their calendar. It’s just a matter of, know, again, like, you know, so anyways, that was a big pivot is of, know, hey, here’s this great AI. Let me plug it in for you. And that wasn’t working. And so it’s like, okay, I need to now one. A.

help people train their AI or B, do it for them. So I kind of have two different solutions there where it’s like, you know, we have courses, we have a community where we’re teaching people how to do it. And then, then we also have the other option where it’s like, we’re doing that for you, bringing the list in and, you know, building out all the automations and constantly monitoring the AI and things like that.

It’s yeah, that would be the big pivot right there is just being able to provide a solution for for people and what they expect and what they want from from from these systems.

Absolutely, absolutely. Man, that’s the kind of stuff people really don’t talk about. And I don’t think I’ve talked to anybody really that was helping people kind of within this AI space. So honestly, this is good. And it kind of is separating you from other folks when people kind of just who dabble with AI and people that’s really helping people use AI. I believe that will help people

Speaker 2 (21:27.978)
stay in the game long term because AI is not going anywhere. It’s kind of is the way of the future, right? And so that’s good, man. Thank you so much for sharing. Let me ask you this. What are you most focused on now? Like, is there something that you’re focused on solving or is there kind of like a scale? Like, what’s the next real goal for you? You would say in your business, perfect flow.

Yeah, I think. It would be one the community I you know it’s pretty hard to to build a community because so many people want to just send me messages on Facebook and email and text and. Getting getting people to be like no, no, no, like like let’s work together on you know, let’s build this community so everyone could share their experiences and because you know it’s it’s kind of. That that’s where I’m really.

trying to put in a lot of attention to because it again, like I see a lot of people want to use AI, but they don’t necessarily know exactly. A lot of people experiment and they’re that sucked. This was a bad experience. And sometimes they don’t want to put in the energy and time to learn it. And that’s fine. They can hire me and my team and we’ll do it for you. But so it’s just kind of, you know,

Trying to get people to, you know, I say the saying, I don’t know, I don’t want to be mean, but it’s just like, you know, I could lead people or the horse to water, but I can’t force it to drink. You know what I mean? So it’s like, I get like people want to learn and use AI. It’s just getting them to like want to learn how to do it and actually implement it right for to work. Cause once it does work, you know, it’s a, it’s not a problem anymore. It’s not a question of like.

Or how many people? How many sellers could we reach out to? How many buyers can we reach out to? How many you know people and and and you know it? VAs like that. You don’t even need VAs anymore for anymore outreach, right? It it’s it eliminates that and now it’s just a matter of how many closers or at least that’s where you want to get to is how many closers could we get to do the proper due diligence and get the contracts out and that’s how you know wholesale companies can scale.

Speaker 1 (23:52.268)
You know that that’s how you’re able to do that with AI at a much faster rate and a lot more cost efficient rate than than like hiring team of VAs and.

Gotcha, gotcha. No, that’s big. That’s big. You know, especially when, you you said you got your team in place, but even how you’re still trying to build community, trying to get people to buy in, right? Trying to get people to see that be on the same vision plan. Right. So, yeah. So now I understand that, you know, there can be some difficulty there for sure. Yeah, I get it, man. So what’s the next move? You know,

The next move can either like compound things or create chaos. You know, of course, depending on how you play it, you know? So, you know, I know a lot of people that’s listening here, they’re either early, like in their journey, or they’re looking to level up. And I think they benefit from hearing this. So when it comes to building relationships and growing your network, what’s made the biggest difference for you, you think?

Good question. I think it’s just that is really just trying to make a lot more connections. And there’s a lot of people I see a lot of Facebook groups and the cold emails of like, they’ll do like the phishing tactics of like, is anyone using AI and stuff like that? And I see a lot of people.

You know offering AI, but you know what I see this is where I think like the whole software idea is kind of dead because. So many people are used to software is just saying OK here. Here’s a monthly subscription. The software doesn’t really care if you use it or you’re using it properly or if it works for you. They’re just happy that you’re paying your monthly subscription. And for me it’s more of like you know it’s it’s it’s much more than that. It’s it’s the service it’s the.

Speaker 1 (26:00.224)
It’s the making sure that the AI automations, cause a lot of it isn’t just on, you know, AI, you know, if we have like automated workflows and follow ups and all of that, just making sure things are running properly, and actually working and not just that, but converting, you know, a lot of people are buying into the AI voice and wanting AI cold callers and all this, but I never recommend any of that, because it,

from my experience, they lose more deals than actually win. so it’s just because people don’t like talking to a robot. And that’s where the human element is really important. so it’s just kind of, you know, that’s kind of the big struggle. A lot of people will, I’m kind going down a little rabbit hole here, but a lot of people will be talking about

You know, you know, well, can AI be a total, you know, point a reach out to them point B send out a contract and do the whole step, you know, the whole process. And to me it’s no hard, no, but at the same time, and then they’re like, okay, is it a matter of time? And that’s where I, I, you know, some people will be like, it’s just a matter of time before it’s doing all that. And I’m not convinced of that. And that’s really.

because of my past experience and just like, well, and just learning how powerful the human element is and how valuable it is. And people don’t give credit to that because the more we automate, the more valuable the human element is. And it like, for example, you know, well, I first got into automation and AI when I own like back, like this is almost like 10 years ago when I owned a coffee shop and stuff.

And I was tired of having teenagers treating my $15,000 espresso machine like it was an Xbox controller. I was like, okay, I, if a robot can build cars, a robot can make a latte. So I got bought a robot programmed it to make, you know, using AI and everything, just programming it to make just as good as lattes and as fast and as many lattes as a, you know, Starbucks barista.

Speaker 1 (28:24.622)
And after that success, I was like, you know, I was, I was hooked, but you know, at that point, you know, just using the coffee, you know, kind of service as an example of the human element, you know, I’d have, you know, franchises and companies want to buy it they’re like, Hey, you know, this, this is great. You know, I want to put this in a kiosk in a mall or something like that. And then I’m like, okay, well, how, how much coffee, how much coffee coffees are you wanting to sell? Like a thousand 500 a day.

And I’m like, you’re not going to do that. That’s not how that’s going to work. You know, because what they’re ignoring is the human element. You know, if you go like start the everyday Starbucks drinkers there, I think the stat is like, it’s huge. It’s like over 70 % of everyday Starbucks drinkers drive past more convenient Starbucks because of a human barista. Dutch brothers, they don’t, you don’t, yeah, it’s just a drive through, but you don’t talk in a talk box. There’s a human being out there.

You know that you’re talking to building a relationship with and those are how those companies are able to sell those thousand dollar cups a day. The if you just put a robot in the you know in a mall and it closed off kind of situation, there’s no human interaction that people are going to look at it like a vending machine. That’s the reality and you’re not going to get the everyday drinkers. You know you’ll get the novelty ones, but.

But you know that that’s where I really learned. I guess you could say our lesson. Whatever is just a lesson of how powerful the human element is, and I think that’s the same in real estate where you know these are. We’re talking to people where they have probably a big connection to their home, their property, and if not, it’s a big financial one. You know if it’s a landlord, they got probably a ton of equity in it so.

This isn’t something that they’re going to really want to talk to a robot about, right? So and I think, you know, just again, it’s just that human connection building that relationship that is going to become more and more powerful and more and more valuable as we keep automating with AI.

Speaker 2 (30:41.038)
Absolutely. Yeah, man, I wrote it down with that. Well, thank you for that. I thank you for bringing up the coffee, the coffee shop analogy. And I wrote it down when you said it, because I think this is the line of the podcast. The more you are to me, the more the human element is important. And I think a lot of us just don’t get that. You know what I’m saying? And like, like you can’t fake that. Like relationships are everything. Relationships are everything. know, and so you get a human element is so important. So so listen, man, before we wrap.

before we wrap this up because we’re coming up on time. If someone wanted to reach out and connect with you, maybe collaborate, maybe learn more about the AI space, what’s the best way for them to reach you?

well, they could go to my website, perfect flow.ai. simply book a book, demo, on the calendar there. It’s probably the easiest way to like actually get some time to, you know, spend like an hour with me kind of thing. if not, you could always email me. I’m fine with the emails, throw it out there. It’s just Matt at perfect flow.ai. Simple as that.

Perfect perfect. Well, listen lesson. I’m approaching time. I thank you for your time. I thank you for your story I thank you for your perspective We need more people in this space who’s doing it the right way the way you are. So thanks again for being Yeah, absolutely. Absolutely And for those of you tuning in if you got value from this Make sure you’re subscribed We’ve got more conversations coming

with operators just like my man, Matthew Jones, who are out here building their businesses and building them the right way. So listen, we’ll see you next episode. Thank you so much.

Speaker 1 (32:33.321)
Thank you.

Absolutely, man. So how you feeling, brother? Yeah, good. Good, man. Good, good, good, man. Man, yeah, yeah. The AI space, I am learning, and I think you said it best, is that we can train it kind of for what we need, right? And so, yeah, I’m learning to utilize it.

Good?

Speaker 2 (33:01.174)
within my industry, my businesses, but it’s so much that people need to learn and get educated on. So Perfect Flow, man, is, I think, will be very, very helpful for so many different people. I really do. Yeah, thank you. You deal with people just in the real estate space. No, it sounds like you deal with people not just in the real estate space, but kind of building out the businesses. Yeah.

Primarily yeah, like I I focus I guess like you know mostly in real estate just because it’s I don’t know it’s kind of where it all kind of led to but we also do other industries other businesses. You know, like like my my partner is more on the medical doctor health and wellness side. And then.

Yeah, so it’s just kind of like we’re really wherever like, you know, we do some home and service businesses and stuff like that. It’s just, you know, it’s one, it’s just like, depends on, of course, like the business and the industry, because it’s like sometimes people have this grand idea or they already have like a big infrastructure in place and, you know, having to, you know, be like, okay, yeah, basically build what you have now and

Automated it’s gonna be like, you know $10,000, you know, like sometimes people like dang like that’s a lot and it’s like well Yeah, it’s good take like three months to get that done man. Like, you know, there’s some things, you know some people, know some businesses and stuff are so ingrained and have already complex systems built out that it makes it a much more of a challenge so it is easier if it’s a little younger and they’re not quite, you know, they got their feet wet and they’re rolling but they’re not like

so ingrained in their CRMs and all these different programs and stuff, it makes it little easier. But yeah, yeah, for it, it’s nice because it’s like, once we have something built out for an industry, like the real estate or the medical docs, it’s just a lot easier for us to almost, it’s not copy paste, but like the infrastructure is built out and then it’s just fine tuning the AI and the automations to what everyone’s looking, what they’re looking for, you Yeah.

Speaker 2 (35:21.646)
Absolutely. Well, listen, Mr. Matthew, listen, man, I thank you for your time. What we’re going to do. I’m going let my techs handle this video and they can, they’re going to, you know, I’m not, yeah, they’re going to chop it up. And I believe after they make their, um, their edits, they’ll send it, send it out to you. So kind of be out on the lookout for that. Um, are you having any other questions, man? I really appreciate your time, brother. I think this is a really, really good episode.

I don’t I appreciate appreciate you guys having me on. guess how long does it usually take for like edit and then post?

So I’m gonna be honest with you, I think about two weeks. I think that would be a safe bet to say about two weeks. So, and then when you get it, you can do whatever you want, what you want to with it as well. So, post it on your website, any other place you want to.

And I, yeah, well, and I like how you guys, you’re just how you guys are, you know, just trying to get, you know, guests and stuff like that. Yeah, I don’t know. guess I’m just trying to figure out how to do more podcasts.

Gotcha. Yeah. So I think the best way, find a platform you trust. Riverside, we said, we both need a Riverside. Spotify, like different places. the thing is, just press record, Yeah, that’s it. Just be consistent with it. I mean, you already speak with passion. You know what you talk about. You speak with passion about what you’re talking about.

Speaker 2 (36:56.138)
And so man, the best way to do it is just go ahead and do it brother. And I mean, you know, it helps you, can build a team along the way, but you know, but you don’t have to have a deep team. A lot of people, the best way is just to be consistent and go out and do it brother.

Yeah, yeah. All right. Well, I appreciate that.

Absolutely. You got the voice for it, man. You got the mic set up. You good to go, man. You just got to go in. You got it, So listen, the only thing if you could, I’m not sure if you can, but if you can maybe just leave it up, leave your screen up just for a little bit once we sign off, just so the update can come through. And then we’re going to be good to go, man. So maybe just give it like maybe like one or two minutes.

Well, I appreciate that.

Speaker 1 (37:38.316)
Yeah, I’ll leave it up. No worries.

Man, I appreciate you so much, Mr. Matthew. You enjoy your Friday, all right,

Yeah, you too, Take care.

I’d appreciate you absolutely,