Transform Your Life: 5 Powerful Marketing Strategies for Entrepreneurs

JJohn Harcar (00:01.6)
All right. Hey guys, welcome back to the show. I’m your host, John Harcar. And I’m here today with Byron Gatsby. And what we’re going to talk about with him besides his journey in real estate and business is we’re going to talk about how to build a real estate business that actually works, right? He’s going to lay out the blueprint for us guys. Remember, at Investor Fuel, we help real estate investors, service providers. I mean, really all real estate entrepreneurs, two to five X their business. We do that by providing the tools and resources to grow.

that business they want to have, which helps them live the life they want to live. So Byron, man, welcome to our show.

Byron Gatsby (00:37.079)
Thanks John, man. Thanks for having me. I’m super excited. I’m definitely a fan of Investor Fuel podcast. I was just telling you how I admire just even the process of connecting with me, just the professionalism. And I’m just excited to be here, man. Thanks for having me for sure.

John Harcar (00:53.344)
I love it, man. I love it. And we’re glad to have you on here. And I’m super excited to talk about, know, how to really build that business that works because, a lot of people out there might be frustrated and that might help them kind of push that needle up. But before we talk about all that, you know, give our audience a little background about you, you know, your experience of real estate business and kind of what got you to today.

Byron Gatsby (01:13.995)
Yes, sir. Yes, sir. So even before I get into real estate, what led me to the real estate industry was my background in sales and marketing, right? So I always tell people that sales and marketing is the foundation to any business, right? I wholeheartedly feel like that. I actually ran an AT &T franchise for five years in two different markets, Ohio, and St. Louis, Missouri, where I build sales teams, right? And so I ran an office for five years.

And I was young, I experienced a high level of success to say the least. And I didn’t really…

John Harcar (01:48.27)
He

Byron Gatsby (01:50.324)
understand the personal development aspect of things, right, at that point. So I got success very quickly just by being a student, right? And as a fast learner, a hustler, entrepreneur, and I got to a high level of success and I kinda, once I got there, I kinda spiraled, right? So I spiraled and I had to shut down my business. And so I’m like, man.

John Harcar (02:08.621)
Mm-hmm.

John Harcar (02:12.481)
Now real quick, real quick, what do mean spiraled, right? Explain that a little bit.

Byron Gatsby (02:17.791)
Well, what I mean by spiraled is I go from this entry level sales and marketing rep, right? So I started off as an entry level rep, just taking on opportunity, right? And the opportunity was to learn a business skill and grow, but everybody started off entry level. you know, I was just, I was working, I was in it and I actually became number one sales rep in the country for AT &T and DirecTV on our campaign twice, right? And so a surreal change in my life happened because

John Harcar (02:40.631)
Wow. Mm-hmm.

Byron Gatsby (02:47.715)
didn’t know what I was doing when I became number one sales rep. I was just doing, right? But when I hit this milestone, it hit me so hard and I had to kind of wake up and start to really pay attention to what was happening and where I was going. And so…

John Harcar (02:52.226)
Yeah.

Byron Gatsby (03:03.607)
I remember kind of like shutting it off like, I’m number one sales rep in the country. I don’t care nothing about that. And one of my good friends who was working with me at the time, Devin, he came up to me and he’s like, hey, B, you’re number one sales rep in the country for DirecTV and AT &T out of thousands of reps. Man, you got to wear that. You need to wear that. That’s huge. And I’m still like not there. I’m still like shutting it off. Like, man, I don’t care about that. He like, no, you need to wear that. So I just remember going from that day and that moment. And that’s just being in my head.

to wear this, I need to wear this, I need to wear this, but I didn’t know how to wear it, right? So I came to realize this later, but I did dive into it. And so just fast forward the story, you know, our national conference had came up shortly after I got this achievement. And so I arrived to the national conference and my face is plastered everywhere, right? So it’s just a big national conference for the sales reps that they have. My face is everywhere in the conference, right?

John Harcar (03:35.159)
Sure.

John Harcar (03:59.064)
Yeah.

Instant celebrity.

Byron Gatsby (04:03.767)
Yeah, right, right, right. And so these people, everybody’s running up to me, hey, Byron from Michigan, you know what’s up in the country? What’s working for you, man? What’s working for you? So I had to figure out what was working for me, right? And what I realized was, first and foremost, what was working for me, John, is that I realized I had a great student mentality, right? If I could be introduced and see something, I could do it, right? And so my student mentality is what I realized what was really working for me.

John Harcar (04:29.826)
Mm-hmm.

Byron Gatsby (04:33.721)
Even outside of that, I realized it was just my natural energy and excitement about what I was doing. was excited about selling cable to people inside of Walmart, inside of big box retail stores. I was excited. So I realized I was the person smiling every day. I realized I was the person willing to give a compliment because I was inside of big box retail stores where I started like Sam’s Club, Walmart, Best Buy, Menards. And I speak to hundreds of people daily, right?

John Harcar (04:40.342)
Yeah!

John Harcar (05:03.607)
Sure, yeah, yeah.

Byron Gatsby (05:03.701)
And so I’m like, I gotta make the best out of this, right? So my energy that I was giving out that I realized that when I looked around, everybody in the store, nobody else had the energy, even the people that actually worked in these retail stores, right? They don’t greet the customer. They don’t ask them too much, you know, can I help you with this? They don’t really care about the customer’s experience, right? So I’m like, I’m gonna care. I’m gonna create an experience with anybody that I encounter in this place.

John Harcar (05:18.06)
Mm-hmm.

John Harcar (05:25.654)
Right.

Byron Gatsby (05:33.514)
So.

to jump, right? So I realized that was how I was getting this thing done and became number one sales rep in the country. So fast forward from there, I’m wearing it, right? So I get an opportunity to build and get my own franchise office. So I go from, you know, entry level sales rep in my partner Dan Design’s office to having my own franchise office. And I go from, you know, I train and develop people where I had to. This is my team, my staff. And I had about five,

I have five young sales reps move with me from Michigan, Ohio to start my first office. And so…

John Harcar (06:10.881)
Hmm.

Byron Gatsby (06:13.001)
I was training them. when you think about, this is important in story, right? Because when you think about sales and marketing in your business, a lot of times I noticed that people are too focused on the business itself and they’re getting ready for away from just simple, practical people skills, right? Connecting with people, identifying strengths and weaknesses. How can I get somebody to be the best? So I realized through developing my team that when I spoke about just the business,

John Harcar (06:25.25)
Mm-hmm.

John Harcar (06:30.348)
Yep.

Byron Gatsby (06:42.905)
did okay. But when I spoke about their personal habits, talents, skills, and things that would get them to the best results, when that clicked in, they got great results. Right? And so I’m learning, I’m moving. So I go from myself at five reps, so I got 40, 50 reps in my office at any time. Right? And the same habits transfer with me from being the number one salesman in rep, because I was a top five owner.

John Harcar (06:55.211)
Right.

John Harcar (07:12.833)
Mm-hmm.

Byron Gatsby (07:12.937)
out of the campaign, out of about 90 owners on my retail campaign, I was constantly top five owner for my first two years as an owner. So I’m still winning cars, I’m winning awards and things like this. Well, to get to your question, to answer your question, what I came to realize was that I didn’t know anything at all about…

business, about having money, about being successful. Only thing I knew when I got all this money, I got hundreds of thousands of dollars. run a multi-million dollar company and all of a sudden I got all this money here. And I realized that I didn’t know anything about money besides what I wanted to spend it on. Right? That’s all I knew. I didn’t know about investing. I didn’t think about investing. I didn’t know who to talk to about investing. It wasn’t even in my mind. And I was so just, I was young, right? And I was having so much fun just having

John Harcar (07:52.395)
Yep. Yep.

John Harcar (08:02.871)
Mm-hmm.

Byron Gatsby (08:04.951)
these victories that when you ask me how did I spiral? That’s how I spiraled. I literally just started doing everything that my childlike mind wanted to do with the success, right? So I started gambling crazy. I started traveling every single place, spending money just on experiences that I think I got. I’m taking friends, family to concerts, to plays. I’m booking large…

John Harcar (08:10.753)
Got it.

John Harcar (08:19.735)
Sure.

Byron Gatsby (08:34.505)
estates to stay at. I’m just living way beyond my means, but I didn’t comprehend that because I’m thinking I’m, you know what I’m saying? I’m thinking I’m big stuff. I’m thinking I’m set forever, right? So what happened is out of about a consistent two years of that, these spiraling habits caught up to me and overran me, right?

John Harcar (08:43.853)
Yeah, right.

John Harcar (08:55.245)
Mmm.

Byron Gatsby (08:55.797)
But now the gambling is my addiction. It’s pulling me. Now I’m drinking with that, it’s pulling me. Now I’m going to these concerts, I’m going to these parties, I’m going to these plays. And what I was doing was I had completely forgot about my business, right? I wasn’t focused on the business. I was leaving my staff to run my office for weeks at a time. The same habits that got me there.

John Harcar (08:58.123)
Yep.

John Harcar (09:09.323)
Yeah, you didn’t. We’re focusing on the business.

Byron Gatsby (09:19.127)
I had completely let go and I was relying on my team now. I was trying to force them to grow and I was just throwing them into positions they weren’t ready for just so I can get away and be free and mess off. Right. And so that caught up to me. And you know, you wake up. I remember waking up in 2018 with a knot in my stomach and I’m sitting in my office and I realized that the happy spirit, the happy energy, all that.

John Harcar (09:31.276)
Yep.

John Harcar (09:35.298)
Right.

Byron Gatsby (09:49.034)
that talked about that worked for me. Now I’m in the office, just don’t want to be there, right? Now I don’t want to do morning meetings anymore. So I found myself with a knot in my stomach, you know, and I’m in my office now just watching TV and I became very, very grumpy, right? Because I realized I was just up here and now, you know, I sabotaged myself and I woke up like, man, what’s going on? So if anybody knows anything about business, you know, we’re all entrepreneurs, I’m sure, tuned in is that

John Harcar (09:50.743)
It’s gone.

John Harcar (10:04.002)
Eheh

John Harcar (10:11.627)
Right.

Byron Gatsby (10:19.383)
you

One thing about business is you got to know when to hold them and when to fold them, right? Because I was out of state, know, I got everything invested in my office. I got my home, everything invested out here, but my business is failing, right? So I’m like, you know, I’m getting down to, you know, I say I got down to right at a 60K threshold completely in my business where I had to make a decision on do you pull out, right? Because I got to check my office down. I got to move my family home. Do you pull out?

John Harcar (10:23.147)
Yes, sir.

Byron Gatsby (10:49.561)
walk away now or do you fight? Right? So I remember just getting on a call with the heads over at a CITCOR and AT &T and they’re not telling them what I was going through and obviously they could see it, right? They’re watching everything, right? So.

John Harcar (11:01.889)
Yeah, they can watch the numbers.

Byron Gatsby (11:03.903)
Yeah, they’re watching the numbers. I’m like, so they’re like, well, you know what to do. We know you can do it. can you can pick yourself up. You know what I’m saying? And rebuild your office and implement those habits. But I was just so far gone. Right. So my mom told them I was going to fight, but I was finished. Right. So I pretty much from there finished the self-sabotage. Right. So I finished the self-sabotage. The escape, more gambling, more just kind of like it’s over to the point where I had to shut the business down. And with a lot less than that.

John Harcar (11:24.045)
Mm-hmm.

Byron Gatsby (11:33.817)
But just enough for me to close my office, move my home and my family back to Michigan. So that’s our spiral, but this story leads to how I got into the wholesale in the real estate, right?

John Harcar (11:35.745)
Right.

John Harcar (11:47.061)
That was my next question. Where did real estate fit into all this?

Byron Gatsby (11:50.296)
All right, right, so this is my story, John. So when the real estate came in, as I was spiraling, I’m on the phone with my brother, my business partner, right? So we’re like brothers, we grew up together, 20 plus years, and we would be talking every day just as family, you know what I’m saying? And he was a licensed rooster. So he had been in the real estate industry at that point for right around eight years, right?

But what was going on is when we were talking while I was kind of doing my thing and going through my transition, he had discovered wholesaling, right? So now our conversations when we’re talking about business and what’s going on, he wasn’t talking the same. He wasn’t talking about, you know, the 3 % commission and the rules and things. He started telling me that he discovered this new, this new transaction pretty much this new thing in the real estate industry called wholesaling. He was making 10

John Harcar (12:22.285)
Mm-hmm.

Byron Gatsby (12:42.905)
$10,000 transactions, right? So I know I’m going down on this business, but I’m an entrepreneur, right? So my brain is clicking like, man, I know this guy. I know he’s not just talking, right? And I see that he’s getting these results, right? So I’m more and more just kind of listening to him now because I’m looking for my next opportunity, right? And I did have a chance to go on a retrain and rebuild my franchise, but my heart was out of the game.

John Harcar (12:44.972)
Yep.

John Harcar (12:58.061)
Mm-hmm.

John Harcar (13:03.945)
Sure, right.

John Harcar (13:11.33)
Yeah.

Byron Gatsby (13:12.895)
embarrassed at this point, right? So I wasn’t going to go on a retrain just from coming from where I came from and be back in the story. was, that was a, it would have been a real humble act, but I just grabbed that and I’m like, Hey, I’m on to my next venture. Right. And what was unique about it is I realized that I didn’t do any investing. didn’t ask anybody about real estate. I didn’t buy any properties or anything. And I had, you know, hundreds of thousands of dollars. So now when I’m hearing this, my mind is like,

Real estate, know, he’s making tens of thousands of dollars. At a minimum, I’m used to, like I said, sales and marketing and working on commission, right? So I know if he can get these results.

John Harcar (13:45.131)
Right.

John Harcar (13:51.031)
Mm-hmm.

Byron Gatsby (13:54.104)
I can get these results if I can learn this business, right? So shout out to my, it’s still my partner today, Sean Bargineer. We own Top Tier Solutions together. We’ve been running our wholesale business, a multi-million dollar business for over the last six years since 2019, since I started over. And Sean just really, you know, he really showed me the game and how he discovered wholesaling was by, it was crazy, right? Because he hadn’t been a realtor, like I said, for eight years, right? But he was now starting to,

John Harcar (13:57.058)
Yep.

John Harcar (14:09.901)
Congratulations.

Byron Gatsby (14:24.077)
say, he wanted to pick up his first investment property, right? And he shares this story with our team, right? He was trying to find out his first investment and he got his first investment from a wholesaler. So he was a realtor for eight years, but knew nothing about this side of the business whatsoever. And a lot of realtors, they don’t, right? And that blows a lot of people’s mind. A lot of realtors don’t know about the wholesaling strategy and part of the business. So Sean was like, hey,

John Harcar (14:37.921)
Mm-hmm.

John Harcar (14:42.847)
Not many do. No.

Byron Gatsby (14:54.071)
This guy, this guy sold me a deal, right? And he had to put down a 3K earn his money deposit. And he’s like, and on the Realtor side of things, when I get a deal, cause the deal didn’t go through, right? But the guy kept his $3,000 earn his money deposit. Long story short, right? But this is where Sean learned. He’s like on a regular Realtor transaction, you know, 3K EMD, something goes wrong. They get this back, right? On this, this transaction, not only did this investor

the transaction and he would have made $8,000 off of a $50,000 deal if he completed the transaction but he didn’t even complete the transaction and threw the paperwork.

John Harcar (15:34.157)
The Steal made three grand.

Byron Gatsby (15:34.968)
I can keep my earnings, the money deposit for $3,000. And he like, what is this? So he started to dive into the paperwork. He started to dive into the contract that he had signed. And this is where he discovered the assignment contract and began that journey to learn a wholesaling business. And so…

John Harcar (15:38.54)
Yep.

John Harcar (15:53.505)
Got it, yeah.

Byron Gatsby (15:54.648)
Here I am, right? Here I am, just this star. I was the star of my family. I was the most successful person in my network, in my community, right? But here I am just from all the way up there. And now I’m right back down here sitting on my couch figuring out what I’m going to do, right? And so I locked into the wholesaling, man. I dove in. And this is the advice when we’re talking about building a business, right? I’m breaking it down in layers, right? If you heard the first part of my story, I would definitely say,

John Harcar (16:17.453)
Mm hmm. Yep.

Byron Gatsby (16:24.671)
It’s a quote that says when you really want to be successful, you got to stay tapped into that childlike spirit, right? So my first piece of advice is be excited about what you’re doing, right? Even if that’s the learning process, you have to be excited about what you’re doing because if you’re not excited about what you’re doing, you’re not going to get far, right? But if you’re excited to get far like that childlike spirit, you know, when a child is ready to ride that bike or ready to learn that sport, nothing can stop them, right? They fall, they get back up, nothing can

John Harcar (16:30.113)
Yep, stay excited.

John Harcar (16:52.572)
Exactly.

Byron Gatsby (16:54.521)
So the first thing is keep your energy right, right? Get excited about what you’re doing. And if you can’t get excited about what you’re doing, find something else to do. That’s my first piece of advice, right? Because if you’re in the industry, right? This is how I became number one sales rep in the country. I was competing, right? If I’m in the industry and thousands of people, and I used to tell my team is John all the time when they would get down and try to complain about why they couldn’t get results. I would simply say, hey man, listen, we all do the same thing for

John Harcar (17:05.995)
I agree.

Byron Gatsby (17:24.681)
What’s the difference between me and you? Right? Because I wanted them to look at this like hey, man Listen, we’re all following the same structure the same set of rules the same It’s the game was right here, right? So if we’re all doing the same thing for a living What’s the difference between me and you and that’s how I became successful is because I always looked at the people who were having success in that industry and I was saying What’s the difference between me and this guy and my brain would just click? He got to be working harder than me, right?

John Harcar (17:30.124)
Yeah.

John Harcar (17:43.383)
work ethic.

John Harcar (17:53.601)
Mm-hmm.

Byron Gatsby (17:54.404)
He has to be more knowledgeable on the subject than I am, right? Because he has to have strategies that I don’t have, right? He has to be excited about it. I never made an excuse for why I couldn’t get the results. I just compared on a positive level. You know what I’m saying?

John Harcar (18:10.817)
Sure, yeah, yeah, yeah.

Byron Gatsby (18:12.809)
So, so I would encourage people first to take that concept of that excitement. The other thing I talked about is that student mentality. That’s what I mean, right? By comparing yourself amongst industry leaders, amongst grades, why we’re always talking about, you know, the network and the community. And that’s why I was just so excited to even come on this call and this platform because I’m excited. I get to meet people who are in my same industry and I get to build with them. I get to share stories. I get to share that energy because I understand where we’re all looking to go.

John Harcar (18:28.62)
Yeah.

John Harcar (18:40.524)
I love that.

Byron Gatsby (18:42.723)
Right, so that’s why we’re not be excited about that, right? So having that student mentality, guys, you gotta have that. You gotta make sure that you’re learning from others who are, you know, where you’re trying to get and just having the student mentality is a real thing, you know, just show up to constantly learn. And one thing I’ve been telling all of my team is, because I noticed with a lot of people when it comes to that student mentality, stop assuming things and get the facts, right? So a lot of people, they’re assuming things, they’re hearing about,

John Harcar (18:55.424)
Yep.

Byron Gatsby (19:12.633)
about wholesaling and then they assume. They’re hearing about why this don’t work and then they’re assuming and then they’re wondering why they’re not getting results, right? Go get the facts, right? Go get the facts. Make sure you got the answers and the best way to do that is to talk to and connect with people who are getting results consistently in the industry that you want to be in. So that student mentality is a major key. So now we got those out of the way, right? The excitement, notice I haven’t spoken anything about the business of wholesaling yet, right?

John Harcar (19:15.935)
Yep. Yep.

John Harcar (19:28.823)
the results.

John Harcar (19:41.453)
We’re not gonna have time to probably get into that today.

Byron Gatsby (19:44.312)
Thank

Yeah, we’re getting into it, right? But the bottom line is having that high energy, that excitement for what you’re doing, having that student mentality and claiming victory before you even set off on your journey, right? So when we get there, you know, that’s when we get to the seven steps to success, right? It all connects, right? And my coach, Dan Bazan, he taught me that. He’s like, anytime that you’re separating your business from your personal, that doesn’t make any sense. It’s all one.

So it’s all one life, right? It’s all alignment. So how your personal is gonna be laid out and going is how your business is gonna go and how your business is gonna go, how your person is gonna go. And that’s kind of what I learned through my story, right? When my personal was going great, my business was going great. When my personal went to shambles, my business went down, right? So my advice is to monitor that, right? A lot of times if you’re not getting the results that you desire to see, you’re just kind of in a,

John Harcar (20:23.543)
Mm-hmm.

John Harcar (20:31.756)
Yep.

This way the shambles eat.

Byron Gatsby (20:44.601)
Emotion, lot of us get an emotion of just working, but we’re not realizing where we are internally. You know what I’m saying? Am I internally prepared for success? Am I internally prepared for the victory? And that’s so important because like I was telling my crew when I used to always go in the store with them and I’ll sell them, right? I would tell them, hey, listen, we’re pitching all of the same people here, right? You’re talking to a hundred people, I’m talking to a hundred people. Your energy is gonna make a difference between, you wondering why my four, I’m

and you’re finding none. It’s just attraction, right? It’s just attraction. I’m excited about closing deals. I’m not, so I don’t have it. Not closing deals is not an option. You know what I’m saying? So that’s it. All I’m excited about closing deals. So when you get excited about closing deals, now let’s talk about those seven steps, right?

John Harcar (21:17.229)
Yeah, of course.

You

Right. It’s not in my framework.

John Harcar (21:35.265)
Next Yep.

Byron Gatsby (21:35.67)
So my first step is campaigning, right? When it comes to wholesaling, finding deals, finding investments, it’s campaigning, right? Recruiting business. And I always tell people that the number one thing to pay attention to in your business is your inbound, outbound communications, right? If there’s any pause that stops or breaks in your inbound, outbound communication, your business is on standstill, right? So you just need to focus on just recruiting. You shouldn’t be focused on anything else but recruiting new business, right?

John Harcar (21:52.141)
Mmm.

Byron Gatsby (22:05.683)
Recruiting new business word of mouth right be a walking talking billboard for your business And then also you have to ask yourself you when you’re sleeping is do you still have marketing working for you? Right? Like how are deals coming in? How are opportunities coming in right? So I talk about word of mouth That’s very important keeping the business on your tongue everybody that I talked to I let them know what I do I don’t miss an opportunity to do so I let them and I let them know if it’s something they’re interested in I can help them so now I’m building

John Harcar (22:21.612)
Right.

Byron Gatsby (22:35.533)
in a never-ending marketing team, right? Because I’m just letting them know what I’m involved with, and it’s an opportunity for them, right?

John Harcar (22:38.338)
Right.

Byron Gatsby (22:45.205)
I’m doing this word of mouth, but I’m also using social media. All you guys know, you have to have your social media is branded and positioned for success, right? I understand a lot of us are using our social medias as a personal social thing and that’s fine, right? But you have to have your social media present. And I just learned this part not too long ago. I was having a lot of success before I even caught on to the branding aspect of social media, right? A branding person just found me like, hey man, you got all this success.

John Harcar (23:11.211)
Mm-hmm.

Byron Gatsby (23:15.179)
got the story, let me brand you, right? Let position your brand for success and to be a 24-7 recruitment funnel. And I didn’t know nothing about it, but when she showed me what it was about, I’m telling you guys, make sure that your brand represents where you want your business to be, right? So you should be talking about you’re looking for deals on social media, every channel. If you don’t have consistent promotion or marketing saying you’re looking for the next deal, then you’re not serious about this.

business. You need to be louder than everybody. You need to have your bandit signs. You need to have every form of marketing. My favorite form of marketing is direct mail.

I do have cold cars in place, but I personally like to do a lot of direct mailing. My theory behind it is nobody’s going to get a letter that’s addressed to them without at least opening it up, right? So that’s why I like the direct mail. And it’s meditation for me. When I get ready, try to do about 500 to 1,000 letters out per month on a good month. And I just get to sit down, play my favorite podcast, or play my music, and fold and seal letters. And then I hold them up to my ear like this when I got 500. And I say,

John Harcar (24:05.451)
Yep, very true.

Byron Gatsby (24:25.045)
the money pack and I throw it in the mailbox and I like… Say it again?

John Harcar (24:27.285)
Did say handwrite 500 letters?

Byron Gatsby (24:32.193)
No, not hand write, I’m saying the sealing process.

John Harcar (24:34.922)
okay.

Byron Gatsby (24:35.637)
fold and seal in and stamp in them. I do that part myself. But no, I don’t hand write. I print them out ready and then I got my labels. Those are printed out too. And I just package them up and I send them out to sellers and I make sure I just got them on the streets, man. And business just calls me, right? Out of nowhere. And I got one of my biggest clients from that in New York. I sent out a direct no letter in 2019 on a property that I had a wholesale on the East side. And he said he was an investor.

John Harcar (24:39.232)
Hey real quick

John Harcar (24:52.226)
Yeah.

Byron Gatsby (25:05.611)
from New York, was investing in Detroit, Charles Noonan. He’s huge now, right? So he’s like, hey man, if you can do what you say on this first deal, I’m an investor in Michigan, I’ll let you wholesale all of my properties. So I’m like, yeah, I can do it, right? So I sold that property for him very quickly and the floodgates opened with this guy, right? So this is a testament to not only just marketing, but the power of one letter.

John Harcar (25:19.339)
Nice.

John Harcar (25:30.892)
Yep.

Byron Gatsby (25:31.064)
I probably sold between this guy and his network over from 2019 to now. I probably sold because he started the land bank team too, where he teaches, he has a community probably of about 500 people. just did a conference in Birmingham, Alabama building Birmingham. And he teaches all of them how to buy real estate from the land banks, right? And he funnels all of those people through me to sell all of their properties. So I probably sold a hundred properties just from this one guy and his network.

from a one direct mill letter that I sent out to get a guest sir in 2019.

John Harcar (26:03.085)
That’s a power relationship, man. Power relationship. Hey, Byron, I hate to cut this off. We’re a little bit past our time, but just so people can know that they’re listening on you, how do they get in touch with you? How do they work with you? How do they, how do you coach them? I mean, what’s the best way to reach out for you?

Byron Gatsby (26:18.857)
Most definitely. it’s a lot of ways. My resources are all in my LinkedIn bio. So Byron Gatsby on all platforms on Instagram is Byron underscore Gatsby. I literally have all resources available for anybody who wants to connect and work with me. I have a digital guy, wholesaling real estate for beginners. That’s available on my LinkedIn bio. I actually offer a free wholesaling checklist that gets, it’s mainly for beginners kind of getting them on the right path.

John Harcar (26:47.991)
Nice.

Byron Gatsby (26:48.901)
my 7 steps to success course right that’s available most people like to jump on a quick phone call just so they can get a full feel of what that relationship looks like so all that’s in my link in bio and I always tell people I’m a regular human being shoot me a DM right because just send me DM and say hey what’s up I’m trying to get some money with you just say that and you’ll catch me you’ll catch me fast because that’s one thing guys before we go I just want you guys to remember that we’re all human beings

And the number one thing that you want to hold on to, you know, I could have went into deep training course and I almost did. I always went that route. But the number one thing I want you guys to hold on to from this interview is to keep that childlike spirit. Keep that excitement for what it is that you’re doing. Be ignorant on fire. Stop trying to be perfect and thinking you have it all. And that’s why I built my concept, do more, do less, right? Because I realized that as I train people and I asked them why they think they’re not having success,

John Harcar (27:32.769)
Yeah.

Byron Gatsby (27:48.554)
It says, it’s never about the thing itself. It’s always something that they’re dwelling on that’s just not the thing. That’s why I just say, hey, do more, do more, do more, do more. You complain you haven’t done anything yet. You know what I’m saying? And if you feel like you did it, do it 20 more times until the results show itself. Otherwise you’re just quitting, right? So I should say, be excited, you know, maintain and have that student mentality, right? Maintain and have that student mentality.

John Harcar (28:04.109)
Dude, keep going.

John Harcar (28:09.591)
Ride on.

Byron Gatsby (28:18.657)
on how getting away from that really took me down. I rebuilt my business ecosystem from scratch. I have multiple companies that are successful now.

John Harcar (28:27.66)
Awesome.

Byron Gatsby (28:31.395)
The thing that I carry the most is the humility, right? The student mentality, the protecting my energy, protecting my excitement, even in victory, right? So just be consistent, ultimately, and stay tapped into and tuned in to networks like this, the Investor Fuel Podcast. John, I’m super appreciative and thankful.

John Harcar (28:40.897)
Perfect.

John Harcar (28:49.375)
Yeah, man, I’d love to have you on here. You know, this these are some of the hard parts is like when you get into some super great conversation, I’m like, we could probably be on here for an hour. But you know, I constraints. God.

Byron Gatsby (28:59.009)
yeah, man, look, we can be over there for three, four hours. I get excited about it, man, but I definitely appreciate the opportunity, and I’m pretty sure we will hop on and speak again. It’s a lot more to discuss.

John Harcar (29:10.082)
Yeah, you know, 100%. Guys, if you had a great show like I did, man, I hope you took some great notes. Reach out to this cat, man. He’s got some good… Reach out. That’s all I got to say. I hope you guys enjoyed it. Byron, thank you again for your time today, man. And we’ll see you guys on the next show. Cheers.

Byron Gatsby (29:26.21)
Sounds good, thanks y’all, appreciate it, man.