Santa and Steve Jamieson Explain How Real Estate Pros Can Stop Chasing Leads and Build Relationships

Steve Jamieson (0:00)
How many times have you been on a Zoom? How many times you’ve been on a Google Meet and you make your best presentation and then your only move at the end of that presentation is to say, let me send a text in the chat.
And then the chase begins. What if whether it could be one to one or one to 600 people at the same time, every single person could actually touch the screen. They can look at your real estate properties. They can actually book appointments.

Scott Bursey (00:04)
Welcome back to the Real Estate Pros Podcast Powered by Investor Fuel. I’m your host, Scott Bursey. And Pros, we have a couple of heavy hitters in the studio today. These guys have been on the front lines of real estate for over a decade, selling homes, brokering mortgages, and even sharing their expertise on Good Morning America. Now they’re taking out that front facing experience and pouring it into my pitch, a platform that builds deeply meaningful interactive connections.

Our guest is Santa and Steve Jamieson, and they’re here to share the high octane fuel of authentic engagement. Get ready to turn your coal leads into true lasting partnerships. Gentlemen, welcome to the show.

Steve Jamieson (00:49)
Thank you.

Santa (00:50)
Nice to be here.

Scott Bursey (00:51)
It is awesome having you both in studio and Santa you first. Please tell us how did your career begin and where are you applying your fuel right now?

Santa (01:02)
⁓ I’m 669 years old. I started this a long time ago. I was in real estate back in the, right after 9-11, believe it or not.

in there for 10 years, was a mortgage broker, was a financial planner, done a lot of things. In 2016, my wife and I decided to change our names. My wife’s name is Mary Christmas Claus and Good Morning America followed us through the courthouse when we legally changed our names. And since then, I’ve done a lot of different things. And then I got involved with Steve on a new web platform.

Scott Bursey (01:35)
us.

Santa (01:43)
And he’s here to explain that to you. That’s his expertise.

Scott Bursey (01:50)
Steve if you will please.

Steve Jamieson (01:53)
I was the CEO of three different international sales and marketing companies for about 25 years, did about $4 billion in sales over that period of time. And I did it by leveraging technology, not technology for the sophisticated person, but providing technology for the everyday person to create more sales opportunities. I became at one point the largest ISV partner to zoom in the world for four and a half years.

And then I decided that I knew what webinar 2.0 needed to be. ⁓ Zoom didn’t agree with webinar 2.0. And so I decided to go in my own direction to compete with them instead of partner. And that simple ⁓ decision was based on this. How many times have you been on a Zoom? How many times you’ve been on a Google Meet and you make your best presentation and then your only move at the end of that presentation is to say, let me send a text in the chat.

And then the chase begins. What if whether it could be one to one or one to 600 people at the same time, every single person could actually touch the screen. They can look at your real estate properties. They can actually book appointments. They can actually even do a closing. So what if they can’t be on a webinar live? What if I told you you can also do the same thing in a recording? What if I also told you you can do the same thing by sending an interactive text and interactive email?

What if this podcast you’re watching today could be interactive? What if it could be in any language? So what we have created, especially for the real estate business, is a complete touch point platform. Meaning every time you show your best property, every time somebody’s anxious to agree to make an appointment, you don’t have to send the text in the chat anymore. When you make your best presentation and they’re in the best position to say yes, now you can actually get them to actually

take that call to action. So technology today is moving it from the fortune is in the follow-up to everything is in real time. And that’s to me even more exciting than AI.

Scott Bursey (04:01)
Santa and Steve, this is going to be an incredible conversation. And Santa, what really caught my attention about you was the way that you’ve been able to parlay over 10 years as a high volume real estate seller and mortgage broker to build my pitch, a system dedicated to turning transactional interactions into true meaningful connections that drive real results. That’s pure investor fuel.

Santa (04:36)
I just want to make it clear. I have been out of the real estate business for almost 20 years. I’ve been taking care of my wife 24-7 for the last nine years. So ⁓ I might be ancient, but real estate hasn’t changed that much. It’s just technology is moving forward.

Scott Bursey (05:00)
And Steve, do you have any sentiments to add to that?

Steve Jamieson (05:06)
Technology today, the misdirection that people think about in technology is they’re looking to replace them. They’re looking at is how can I do less and technology do more. I think of it in completely different perspective. Most real estate people I met in my life have dynamic personalities. The key to them and their success is how many people can they get in front of and be who they are. And no technology can replace that, but technology can create.

more opportunities for them to be who they are and accept now with technology, they can be in more places than once. So to us, our platform and the use of AI, again, is not to replace you. But what if you had a thousand versions of you speaking to a thousand people a day whose only purpose of that was to put people in front of you, to book appointments for you? So again, the people who succeed in technology,

are not the ones who invent the best technology. They’re the ones who figure out how to use it in the best way. And when it comes to people in real estate who really are in the personality business and the charm business, the good taste business, the experience business, when you can have a platform that matches that use case, now you have a powerful combination and you can move your business forward.

Scott Bursey (06:29)
Spot on Steve. Santa, we’ve talked about where you are. Now let’s look at the engine of my pitch and see what the pros out there can apply to their own business. What’s the biggest advantage your deep mortgage real estate background gives you when teaching others about meaningful connections?

Santa (06:49)
It’s all about one-on-one. It’s about being real. With pitch, if I want to have coffee with a guy in Italy and he speaks Italian and we’re going to talk about real estate, we can have coffee on pitch. I can listen in English and he can listen to Italian and we have a great roundtable conversation.

If you’re speaking Spanish, if you have a Spanish speaking customer in the United States, I believe Steve, can we turn the forums into Spanish?

Scott Bursey (07:16)
That instant.

Steve Jamieson (07:32)
Certainly.

Santa (07:34)
Okay, so if we have documents that are in English and they need to sign them in Spanish, the platform can create that. Is that correct, Steve?

Steve Jamieson (07:46)
Yes, just the great part about our platform is you don’t have to learn to use a signing service or document service software that is built into our platform. You bring the one that you like. Do you like to use DocuSign? Do you like to use eSign? What is the compliance that your company requires is what you get to use in our platform. So we’re not replacing the technology that your company has approved or that you’re comfortable in knowing how to use it. We’re just the window to that technology.

So when we talk about you’re here in Beverly Hills and you’re speaking to somebody in Marbella and maybe they flew to America to go see that house one time. And now our technology allows you to create an ongoing relationship with that person. And you know what now? They don’t have to fly back to do the closing. They don’t have to get a power of attorney. They don’t have to hire a legal team. They literally have to get on our webinar platform. You bring up the DocuSign contracts and you can share the screen. So when they have questions or their attorney has questions,

you’re literally interacted with them on the same contract. One person may be in Marbella, maybe his wife is in London. They don’t have to be in the same room. So even sometimes one-to-one experiences has many people involved in the process. And so that’s what’s so great about our technology. And the other scenario is it’s incomplete privacy. No data gets recorded in our system. Nobody else on the platform can see that. It’s one of the few scenarios.

where you can have up to 600 people on the same webinar and 600 people be in complete privacy. But yet every single person can actually interact with the screen when the host decides it’s appropriate. The host never loses control of the meeting. They have the control to make it interactive or be in control themselves.

Scott Bursey (09:34)
And that’s the key. Steve, what’s the one weakness that even media pros like yourself often overlook when trying to create a real interactive connection?

Steve Jamieson (09:45)
It’s the learning curve to the public. When, as I said, you know, if you drive a horse to work and you’re pretty happy with that horse because your work is only five minutes away, you’re not thinking about what a car can do for you.

Steve Jamieson (10:00)
you until you are 30 minutes away from home, right? People are happy with their Zooms. They’re happy with their Google meets. And because they don’t know that other possibilities exist. So I always take the other analogy. Imagine if you’re Steve Jobs and

The number one phone in the world at that time, and this is our demographic, right, was the Motorola Flip phone. Who didn’t have a Motorola Flip phone? And what did it do? It could make a phone call and send a text. And he comes along and says, you know what? Your phone one day is going to be the best camera in the world. It’s going to be where you live on the internet. Check your emails. It’s going to check your blood pressure. can measure your furniture. And you know what most people said at that time? That doesn’t sound like a great idea. I like my phone and I like my camera. It took him three years.

for people to understand how that can impact their lives. So every single time that you make this dramatic transformational shift in technology, the public’s always going to be behind you. And so a lot of people are going, so I don’t know if I want to change my zoom. I’ve got that down. I’ve got that figured out until you can all of sudden experience it for the first time. The first time that you’re showing properties on your MLSrealtor.com or your website, and you literally say to somebody, I want to bring up three properties today.

but I want you to take the tour. I’m going to make the screen interactive. Please take the tour. Look at the bedroom, look at the backyard. And if you like it right on the site is you can book the calendaring meeting for us to go see it on Saturday. So it’s not about necessarily the home run, right? It’s that little next step. I’ve been in sales for 30 years and the goal of every sales meeting is to know when the next meeting is to know what the next call to action is. What’s the next step? And with this, there’s always a next step.

And that next step happens in the moment. Because no matter how excited people are when they first look at that beautiful home, 15 minutes later, they forgot that same feeling of excitement. So I’ll book it later. And book it later becomes I’ll book it tomorrow. And then what happens is maybe another real estate agent called in between and showed them a different house and they forgot they were excited about the one that you talked about. In fact, they forgot they were excited about you because you didn’t have a chance to do it in the moment, even though that was 100 % of their intention.

So I say that it’s not about turning every experience into a timeshare close. know, do it now. It’s about meeting people where they’re at when they want to be where they’re at. And the truth is when you’re in front of people, that’s when they’re the most excited. That’s when they’re most clear about wanting to move forward with what you’re suggesting before the fog rolls in, before the time gets in the way, life gets in the way, confusion gets in the way. And then you have to

Start all over again and that’s the that’s the dread for the salesperson right is is they got the wife excited The husband came home and he says i’m not excited because you weren’t there It’s that same combination if you could get the husband and wife one’s in the office one’s at home or vice versa and you get to make the presentation at the same time to both of them in real time and Both get to sign off on booking an appointment to go see their homes. This is the subtle difference

in technology.

Scott Bursey (13:16)
So

advancing the process.

Steve Jamieson (13:20)
Correct. Correct. And that’s why one of the ways that we’ve advanced the process is you only have so much time in the day and we all can’t be in two places at once. So what if you could also make an AI avatar twin of yourself? Not to make that presentation to the husband and wife that I did, but what about creating the presentation in front of the wife? What if you literally were able to send an interactive text?

to somebody in the neighborhood that you work in and saying, you know, hi, my name is Scott Bursey. I’ve been a real estate agent in your area for 25 years. I know we’ve never met, but I did look at your home and I think that your home has worked at least $3.2 million. And if, and let me show you why. And you bring up cops, you’re not even there. And this is a text. And the reason they opened that text is they saw a beautiful thumbnail of their own home. But at the end of that presentation, which is going to be less than two minutes.

is to get an appointment with you, to get in front of you. So that’s that perfect combination of technology meets personalization, meets interaction, meets emotional attachment. And that scenario is with someone you don’t know. So again, when you’re using technology, there’s two paths that go down. How do I use technology for people I know? How do I use for technology to people I don’t know? How do I use it for prospecting? How do I use it for conversion? How do I use it for follow-up?

That’s what I meant. It’s not the technology person that wins. It’s the person who figures out how to use it to make themselves more effective.

Scott Bursey (14:52)
Steve, what’s the biggest opportunity real estate pros are missing right now by not moving to a more interactive connection model?

Steve Jamieson (15:04)
It’s everyone is judged in real estate by how many people they get in front of and how many houses they close. Right. It’s not like Facebook likes, right? You can’t pay the, you can’t pay the rent with people liking your Facebook page or your website or your visits or your clicks, but you get paid by the amount of people you get in front of and how quickly you can move that process along. And this also allows you to duplicate yourself.

So that’s what I meant is that you can make a thousand phone calls or you can send out a thousand interactive texts and we’ll see which one gets more appointments. That’s what they’re missing out on is I know I can make any real estate person more effective by getting them in front of more people, which will get them more appointments, which will get them more closes. So I can make the prospecting more effective. I can make the conversion more effective and I could make the referrals more effective all through technology.

Scott Bursey (16:02)
Steve, if I’m hearing you correctly, it’s the chance to own the client relationship long-term. You move from being just a vendor to being a trusted advisor, which is where the real lifetime value is.

Steve Jamieson (16:18)
Most salespeople, whether it be in real estate or cars or e-commerce, the relationship begins in reality when someone makes a purchase. Most people look at a sale as ending the process as opposed to beginning it. This is where technology really helps, continuing the relationship, continuing to build that with personality. That’s what I meant if they just literally got an interactive AI avatar from you.

that literally says, you know, Hey, Scott, I just want to see if you’re happy today. Let me show you some other homes that have been selling lately in your neighborhood because the value of your property has gone up. just want you to know that. Right. So I’m saying it’s always about not just sending a video and saying hi, but informing people, educating people, giving them more insight into that. You’re thinking about them in a really personal way. And that’s where technology is great.

Scott Bursey (17:14)
Thank you for that, Steve. And Santa, coming from being featured on national media, what’s the fastest way a pro can build that kind of magnetic interactive presence locally?

Santa (17:31)
That’s a good question. Again, being yourself, know, again, that was 2016 in Omaha, Nebraska that took place even today. And I’m in Albuquerque right now. I have people that I mentioned that was on Good Morning America. I remember that show, really. So it’s being in the present.

Scott Bursey (18:00)
Absolutely having those good authentic conversations. And Steve, do you have anything to add to that?

Steve Jamieson (18:09)
I just want to say that this is the context for me. There’s 550 billion people a day that get on a live webinar. 100 million more get on a recording. There’s 185 billion texts sent every single day. 400 billion emails are still sent. But actually, most people don’t know 100 billion of them that are actually open and read because they’re sent by someone you know. And almost 1.5 billion people

get on something like a live stream or a podcast. We’re all in the business of reaching out to people. But with all those scenarios that I just said, the one thing that is a common denominator is none of them are interactive. They’re all one way communications. And so that’s the dramatic shift is turning something into a presentation, into a conversation when technology can do that and turn everything into a call to action, which is what happens in a conversation.

Right? Because like, for instance, if I’m saying hello to you, you’re instinctively going to say hello back to me. But if you can’t say hello to me, it doesn’t seem authentic. It’s no longer a conversation. It’s a speech. And so that’s where we’re zeroed in on. We are a touch point platform. We’re not a webinar with steroids. So that’s what I meant. Whether you do live webinars, recorded webinars, whether you send text emails or broadcast live stream, whether you’re 25 or 55, we’re all in the same business.

We’re trying to communicate and connect with people. And we always want someone to do something. When was the last time you communicated to somebody and absolutely wanted nothing to happen? Zero, right? The whole point is communication. It’s two ways. You want it to be the next communication. And so we are so in the world of AI and digital transformation and people losing their jobs every 10 minutes and not knowing what direction technology is going to take us. I can tell you where it’s going to take us.

We’re never going to be out of the business of communicating with each other, wanting to be closer with each other, inform each other, educate each other, help each other. And when you think about every other means of communication has so dramatically changed, except interactivity, except moving everything to real time. And so that’s what’s so incredible. Like imagine Scott, your next podcast that you were able to say to people, I’ve got 600 seats.

if you want to come watch this podcast inside my studio. And literally while you’re broadcasting your podcast live recording, people could come in to you and be interacting with you. I’m saying it’s almost like we dreamt about the world of virtual reality, right? You know, I’m saying we’re closer to that than there is. We’re just simply getting closer. We’re getting more real time. It doesn’t matter what language, what country, what age, what demographic.

We just want to communicate and connect more effectively and authentically. And this platform is, I think, the most dramatic step in that direction.

Scott Bursey (21:09)
It’s really fascinating and there’s ⁓ such a ⁓ wide range of possibilities, Steve, with this technology.

Steve Jamieson (21:22)
There is, and I think you’ll see in a very short period of time, it’ll be, people will not remember when they were on a webinar and they couldn’t touch the screen. They won’t remember when they sent a text and somebody couldn’t take a call to action or email. That’s how quickly transformation happens, right? When was the last time someone bought a phone and the only thing they can do is make a phone call? We have a generation of people today who would go, that’s inconceivable.

The only thing I can is make a phone call. I can check my social media page. So even us in our demographic, I’m saying we live on our phones. We live on our phones. saying we cannot walk around with a laptop and expect to be connected all day long. And so this is universal.

Scott Bursey (22:15)
100%. Santa, if someone’s listening and they’re saying, hey, these are a couple of gentlemen that I really like and would like to learn from, what would you like them to know first about your operation?

Santa (22:29)
⁓ Steve is the CEO and my job is to get people in front of Steve not to sell anything not to anything else.

As far as real estate, let’s go back to real estate. Steve mentioned the sales process, but then we have the rest of the process that we can do online. We can have the banker come on and take the application. We can have the title company do the everything. It’s all in one. You’re saying what is the advantage for a real estate guy, person, whatever? ⁓ If RE-MAX would have all their agents get picked.

It would be revolutionary if Berkshire and Hathaway would have all their agents. Now they’re all independent. They all work on commission. But how do we get the word out? Not for pitch, but for them. I mean, this technology is much bigger than real estate. You can look at it in the insurance business. You can look at it in the fast food business.

Look at it in scientists across the world talking to each other. I Can go on and on but that’s Steve’s job

Steve Jamieson (23:52)
Yeah So scott one of the things that we do I’ve learned that no matter how much we explain things until people experience it, it doesn’t all connect and so we have a way to book live demos where it’s less than 10 minutes and and this is what happens with every demo whether you’re The president and CEO of Berkshire and Hathaway or whether you’re the real estate woman who works locally in your backyard Everyone goes through the same process I bring up their website

with their homes, they touch the screen, their own screen, and they always go, my God, I didn’t understand that until I just touched the screen. Then they think about how they can use it. Then they think about how other people can use it. And then they always say, I need to get my head around this. And so it’s again, when you experience something, it changes the entire conversation. So what I’m just saying to what people will experience when they use the platform, you know, is that all of their get so

How many times have you done a webinar or even done a podcast and you go, how do you think we did? I don’t know. They seem to really like us. And you don’t find out until four or five days later, right? Because whatever your call to action was may have not happened. When you finish a webinar with us or send a text, you have an immediate result, immediate KPI. They’ve purchased, they enroll, they signed up for a newsletter, they booked an appointment. I’m saying there is no guessing game in that perspective. There’s no faking out by the numbers.

So it’s not about ⁓ creating a new social media platform of some woman running on the beach. It’s the best piece of content that I’ve learned in life is you. You talking about what you know. Every single real estate person can talk about their properties of passion. No one needs to give them a script. They know the numbers inside and out. They know how the differences inside and out. They know about themselves and they know about the client.

So we’re not in the content creation game. We’re not taking the drone and doing the helicopter shot and making the property look 10 times more valuable in order simply to send the text to get an appointment with somebody. This is about you talking about what you know to who you know or who you want to know. And that’s why this is so effective and so scalable.

Scott Bursey (26:14)
Steve, you talked about the vision. What is your vision? What is the biggest opportunity? Where can this all go?

Steve Jamieson (26:25)
I think that we could be the biggest communications platform in the world. That’s where I think it, I think, let me say this, that’s where I think it’s going. You when we started this out, we thought we were just Zoom with a couple of new features. And it was the technology itself that taught us that our technology can apply to any form of communication in any way. And so,

To me, I’ve been in the future business, so to speak, for 25 or 30 years. That’s always what my juice was. It was, can we do something that someone else doesn’t do today? This is the first time that I was able to invent something that not that everyone isn’t doing, but that everyone actually can do. So what’s amazing about this platform, there is no integration, there is no setup, there is no tutorials. This isn’t an IKEA furniture moment where you bought it, but no one wants to take it out of the box to read the instructions to put it together.

You literally can sign up in the morning, do your first webinar in the afternoon or send your first text and get your first results in the same day. That’s what I used to say about the attraction of being an Uber driver, right? Is you need money. Most business opportunities make you spend money before you want to make money when actually you didn’t even have the money to spend. Right? So I used to say you could sign up for Uber in the morning, get your first customer in the afternoon, and then actually get paid before you get home for dinner as part of the attraction from that perspective. It’s a little bit with our technology platform.

This is not about if I said to you, ⁓ go do a Facebook live, you’re going to come back three days later. Still figuring out where’s the buttons, go set up a tick tock shop, put your real estate properties on, you know, my God, I got to get my nephew. I got to get my son, right? With us, every single person in world, in fact, 2 billion people have been on a webinar, live webinar in this world, 2 billion out of 8 billion people. So this is a technology platform as a basis that people are already comfortable with.

People are comfortable sending texts. They’re comfortable sending emails. So we meet you where you’re at, which allows us to be everywhere in any language, in any country, in any vertical, whether this be real estate, insurance, education, it applies to everyone. And so I can just tell you that every time somebody in real estate does a presentation, you know what they say at the end? What technology is this? Can I use this in my business?

because it’s so universal. Every person sees the benefit. And that’s why this really is a perfect storm of technology, meaning simplicity, meaning high effectiveness. It’s like, Scott, if I was selling you lead generation, people don’t know if it works, right? You know, they’re going to buy certain leads and then they’ll see it works over a long time. This is a branding exercise. If this was a CRM, it’s like,

I know what I have works. I’m not confident necessarily or how long will I figure out before it works better. The first time you do a pitch presentation, you know, you know, because you’ve designed it differently. You designed it for a call to action. And then literally you get that all on your own technology platforms and your own infrastructure. Your, your companies have built beautiful websites. That’s presentation pieces in the world. They’ve taken beautiful photographs, right? They’ve created a great flow.

on how to book appointments with it. That’s what you bring to our table. You’re not signing up and you have to now download all the pictures of your properties. You don’t have to build a new website. You don’t have to get a new calendar. Every technology choice that you made, carefully so by you or your company, is what you get to bring to the webinar. Or the text. Or the email.

Scott Bursey (30:10)
You spoke of design, Steve. How is your team putting this all together?

Steve Jamieson (30:17)
complaining every step of the way. I always say that I have 25, 25 year olds that are my core design and engineering team. And the only thing they care about is when I say to them, I want you to do something no one else has ever done before. Then I get their attention. If I say to them, oh, let’s do it Zoom. Okay. So to me, you know,

There’s always the person like myself who may be the face of the company and the front of the company, but there’s an army of enthusiastic and excited people, you know, that get to be in that moment. Right. Imagine having a chance to work for Elon Musk or having a chance to work with Steve Jobs. You know, it’s not going to be a normal day at the office. You just know that he’s going to ask you to do something that no one else is probably ever going to ask somebody to do except them. That’s the environment that we try to create, you know.

here at Pitch. And so it’s always, what can we do to have that shock value? You know, how can we do that with the guys of 95 % of the people have to be able to do it. I don’t build things for the 5 %ers. They don’t need me. They’re smart. They figure out their own solutions. They do things in their own way that can’t be duplicated, right? They hire the most expensive marketing agencies in the world. But

But how does the everyday real estate person who’s not technically savvy, doesn’t have a staff yet, doesn’t have a team, right? They’re really excited. They want to get in front of as many people as they can. How do we level that playing field compared to the big real estate person who’s been there 25 years and had 50 people that work in the office, right? So to me, that’s the joy for me, right? Is that person who thought, my God, I never thought I could look so cool. I never thought I could be this effective.

so quickly, right? And to go to the office and go on, can’t wait to send out these interactive texts to see if I can get some appointments today, right? Or send out my email campaign. Because again, if you use Twilio, whatever technology you’re using to send and touch people, you keep that. We’re not replacing that. We’re just that point of contact to make it more effective. And that’s what becomes exciting for me.

Scott Bursey (32:36)
I love that, Steve. Santa, for all the pros who feel like they are constantly chasing leads and not building relationships, what is the best high octane piece of advice, the lesson you learned either as a broker or from your media appearances to empower their business to create those deeply meaningful interactive connections that drive real long lasting results.

Santa (33:03)
If you’re a local, I call it breaking bread. Meaning that, you know, once you break bread with somebody, their friend, until you break bread, their acquaintances or Facebook friends are really just there. Now with this website, I can break bread with Steve. mean, you know, he can say, hey, let’s have coffee tomorrow and we can actually have an interactive website. I can have my coffee, can have his tea and we can communicate.

That’s what happened to me, could be to everybody is my, you know, my granddaughter is in Ireland right now. Yes, we could do a zoom visit, but I can just send her an email with a link and we can have a visit. I mean, there’s. ⁓

Steve Jamieson (33:55)
You know, Scott, what I’ve seen people do is do they do webinar lunches, right? They’ll send an interactive text and allow people to order lunch through URI, their credit card, their diet, right? And then they’ll have an interactive experience to go show their properties for an hour, break bread, a happy hour perspective, right? Because everyone couldn’t leave the office, you know, where they’re busy, but they can say, can you let’s do it on your lunchtime today, right?

So again, it’s being creative, being innovative, as Santa says, creating a point of contact to build a relationship with people. Turning people you don’t know into people you know is what real estate people do really well.

Scott Bursey (34:35)
Yes, it’s the relationships. Santa and Steve, you have really dropped some serious premium high grade fuel today. For those of our listeners that would like to collaborate with you, learn more about this fascinating operation, technology. What’s the best way for them to reach you?

Santa (34:57)
⁓ My email is probably the best. My email is, is that okay? Is [email protected].

Steve Jamieson (35:14)
And what we’ll do then from that email, we’ll set up one of those live demos. 10 minutes. And we’ll make this podcast make sense to you.

Santa (35:24)
⁓ Steve has his calendar and in the evening time he has an open session for anybody that would like to watch his webinar for the newbies. I have somebody that wants to be there, I’ll be there to introduce them to Steve and be there and watch the webinar at 9 o’clock Eastern Standard Time. During the daytime,

at four o’clock Eastern Standard Time every day, Steve is there coaching. If somebody wants to jump on a webinar with Steve during the coaching session and just listen if they want to talk, it’s just really interesting about the people across the country that I have met on Steve’s webinar.

Scott Bursey (36:14)
and listeners, sure to those links in the show notes. go ahead, Santa.

Santa (36:21)
Okay, this is such a new platform and there’s not a lot of us doing what I’m doing. So when we get on in the afternoon, it’s really interesting the different types of people that I needed and what they do for a living and how they’re using this platform in their own life and how they’re promoting it. And it’s not about promoting, it’s about getting people to use pitch. Steve, when I first started this, Steve said,

His goal is to take over Zoom because they put a bird in his saddle and didn’t like his idea. So he told him to go pound sand. That’s what I heard. That isn’t what he said.

Scott Bursey (37:10)
Gentlemen, this has been wonderful. Santa, Steve, thank you for this incredible conversation today.

Steve Jamieson (37:20)
Thank you, Scott. Appreciate it.

Scott Bursey (37:23)
once again, thank you for your insights today. This has been just incredible. And to our listeners, we appreciate you. If you got value from today’s episode, please subscribe. We’ll be filling up your tanks with exceptional guests, just like Santa and Steve, who are just making outstanding moves in the world. Until next time.

Keep your standards high and your vision clear. We’ll see you on the next episode, everyone.