Subscribe via:
Show Summary
In this inspiring interview, Jaime Fallon shares her journey from growing up broke in Texas to building a successful real estate empire. She discusses her strategies for creating generational wealth, the importance of leadership and relationship building, and her vision for empowering women through her legacy project.
Resources and Links from this show:
-
Listen to the Audio Version of this Episode
Investor Fuel Show Transcript:
Jaime Fallon (00:00)
when somebody says no, I double down. And then I just push in and dig harder. So a little hard headed. And that’s created that seat at the table. That’s where I was when I told you pre, you know, we were talking before, if you are getting those, create your own table, make a seat at your own table, and thenAnd then the people that have supported you along the way, you make seats for them as well. You make seats for the people that want to grow with you. So that’s kind of where I’m at right
Quentin (02:03)
Hello everyone. Welcome to the Real Estate Pros podcast. I am your host. She will not outsmile me. She will not out… I am your host Q Edmonds. Look at this smile guys. Guys. Now anyway, that’s, that’s quite futile, but listen, welcome to the Real Estate Pros podcast. So happy that you’re here. We have a fantastic guest here and I’m going let her go into everything that she does, but she’s a powerhouse. Listen, she don’t take no stuff. She has made the, she has made her own table in her own seat.Jaime Fallon (02:09)
⁓Thank you.
Quentin (02:32)
at her own table, right? And so you’re going to learn more about just how she did that. So I want to introduce you all to Miss Jaime Fallon. Miss Jaime, how are you doing today,Jaime Fallon (02:42)
Excellent. Thank you for having me on the show. super stoked to, mean, I got up this morning. I was like, I am fired up. I get to go see Q on, on the TV today. So I’m super stoked. Thank you.Quentin (02:53)
Absolutely, well, glad to have you here. And I’m the type, I like to dive in. I told you, you’re the expert for the day. People are here to see you. So I would love for you to tell us what your main focus is these days. If you could give us a little bit of an origin story, you know, how you got to the position where you are right now. We love origin stories and then tell them where you are in the world. People seem to want to know where people are geographically. And so if you don’t mind, tell us that. So my dear, you got the floor, man.Jaime Fallon (03:09)
Yeah.Yeah.
Okay, so I’m in Texas, the best state, the only state in the United States that is amazing. I mean, we’re pretty big on our Texas pride here, but we’re out of Houston, so it’s kind of the real estate mecca of the country right now. We are rockin’ and rollin’ here. ⁓ But I grew up in a small town outside of San Antonio. ⁓ Small town girl basically makes it big. We grew up with nothing, we were broke.
Quentin (03:26)
youJaime Fallon (03:45)
You know, it was just the times I’m a child of the seventies. So things were a little bit different the way you spend money and invest. But, ⁓ you know, I went through the whole pharmaceutical sales world, all that stuff, but any residual money that I ever made from that, I put aside and I started investing in real estate. So I built my first house when I was 22 years old with a builder. ⁓And I realized that, there’s money to be made in this game. As long as you stay there a few years, so don’t have capital gains taxes. So that’s how I started in it. And I didn’t get my real estate license till 2014, which, know, so for 14 years on, mean, right out of college, I did a ton of investing, just buying and selling my own properties. ⁓ so that was a way to kind of set the stage on realizing.
Damn, I love architectural work. love all the things real estate. And I realized that most billionaires and millionaires in the country in the United States are real estate conglomerates. You you know how that is. I mean, you see what’s going on in the world right now. ⁓ So that’s, that’s when I decided I want to create not personal wealth. I want to create generational wealth for my family. And so I found that the best way to do that is the real estate, obviously.
Quentin (05:05)
Absolutely. I love it. So what are you doing right now? What is your focus right now?Jaime Fallon (05:59)
Soyeah, so I mean, I’ve been solid in the industry full-time real estate agent since 2014. So, you know, when you first start out, you’re slow, you don’t know what to do. And so I doubled down on advertising and Google ads before Google ads was so huge. Now everybody does it. So that’s how I started, you know, and now it’s just astronomical to put anything on Google. But over the years, I just align myself with investors.
Quentin (06:07)
Gotcha.Yeah. Right.
Jaime Fallon (06:27)
I was the girl that when I went into contract on a house, I would literally follow the inspector around like a little mental patient and be like, okay, what does that mean? Why is that there? What is this for? I learned the building process and nobody’s going to teach that to you unless you work for a builder and you go from ground up. And so that’s how I learned the building process was just by watching learning. Anytime we built a property, I was there during every step kind of, I would just kind of document along the way.Quentin (06:36)
Yes, yes.Jaime Fallon (06:56)
taking videos, things like that. So long story short, I decided to get into the building game myself. And I did and what a scary ride. What a scary ride to know that you have a million dollar note on these four houses that you don’t know if they’re gonna sell or not. And you don’t know if the market’s gonna tank, which I was building during the time after COVID and which, you know, started tanking rapidly here recently. And so it was scary. It was really scary.Quentin (07:14)
Yeah.Jaime Fallon (07:26)
And so now I’m at this stage in my career where I was working with, I’ve worked with a couple of different brokerages. And at one point, the last one I was at, was helping kind of run the backend of it. And ⁓ I realized it’s so hard for people to make decisions. am a, if you know, or you’re familiar with a disc profile, I’m a D, which is D. I’m like a 99 % D driver. When I’m ready and I have something on my mind, I go and it’s.Quentin (07:52)
Gotcha.Jaime Fallon (07:55)
full force and it is nonstop. It is like mass cargo. And so when people are telling me no, I don’t like that number one. And number two, when somebody says no, I double down. And then I just push in and dig harder. So a little hard headed. And that’s created that seat at the table. That’s where I was when I told you pre, you know, we were talking before, if you are getting those, create your own table, make a seat at your own table, and thenQuentin (07:59)
Yeah.Jaime Fallon (08:25)
And then the people that have supported you along the way, you make seats for them as well. You make seats for the people that want to grow with you. So that’s kind of where I’m at rightQuentin (08:36)
Yeah, Ooh, Ms. Jaime, love you. You said so much as you was talking, I was writing down. And I love, you know, small town girl, you know, right outside of San Antonio. Listen, you was vulnerable. You’re like, listen, we grew up broke. Like, grew up broke.Jaime Fallon (08:50)
we did it. We were bad. I remember my mom, my momwould go and bring a check like old school written check to my grandpa. Every week we’d be like, I gotta go to grandpa’s again. She would come over there and give that check because she had to pay him back for diapers for when I was a baby. So he was that much of a miser. He wouldn’t give her money. said you have this is a loan, and you will pay it back. And so that’s what they did. So I watched my parents struggle, you know,
Quentin (08:58)
yes ma’am.Yeah.
Jaime Fallon (09:20)
And I think that people that struggle in life are the ones that end up making it big because they don’t wanna go backwards, you know? I don’t wanna have to worry where my next meal’s coming from.Quentin (10:04)
And this is why I’m loving this question I’m about to ask you. And I ask people this probably once every part. I have a saying where I say destiny has no wasted moments. Meaning no matter what you go through in life, these moments make us who we are now. And destiny don’t waste anything. It reinforces who we are. So listening to you say that, it makes total sense.Jaime Fallon (10:25)
Yeah.Quentin (10:30)
while you would make your own seat, build your own table for yourself because destiny has taught you these moments. And so I would love to know from your mouth, what has destiny taught you? Has it taught, did it give you a toughness? Did it teach you humility? Did it teach you drive? Like what has these moments taught you about yourself, Ms. Jaime?Jaime Fallon (10:33)
Yeah. Yeah. Yeah.Yeah, destiny had a big, big role in my world. mean, when you grow up broke, when you grew up with a mom who is expecting perfection at any given time, you grew up watching a dad that was very respected in the community. But again, we didn’t have a whole lot of money. And one of the things that drove me is I watched them work in struggle. So that destiny has, has put something inside of me. It’s a fire and it’s something you wake up with and you either have it or you don’t.
It’s not something that you can learn. It’s something that’s literally like, I don’t know, manifested through all of your experiences. But I grew up with women who were mean. I grew up people, me telling me, you’re so pretty. I, that’s what I have to say about your pretty because there’s a brain in here. You know what I’m saying? So I took that and I ran with it in a big way. And now, you know, we open our own brokerage.
A couple months ago, we’ve got 40 agents already when we opened. mean, we went, we went fast, but as far as the destiny thing goes, I think you have to create a little bit of it yourself. think you, you can be going in life and go, okay, I’m going to go this path and, be around those people that don’t bring me any kind of mental acuity. And then I’m going to go this route and I’m going to go with the people that lift me up who are positive. You you surround yourself with.
greatness or you can surround yourself with shitty people who are negative. And I’ve been in a position where you’re around shitty people, which gives you shitty results. So, you know, when your mom and dad, I guarantee you heard this growing up. If you lay down with dogs, you’re going to get fleas. So I stopped laying with dogs and guess what? My world opened up like an oyster. It was insane. So for young people, especially young people who are women, surround yourself with other great women. Stop
cutting each other down, man. Women are brutal. And I lived it and I watched it. And you watch Friends, you you get to a popularity phase in your life where people are drawn to you. But then the other people in your life start getting jealous. And so I’ve also seen some of that too. I’m sure you’ve seen that too. They’re like, who does she think she is? Well, let me tell you who I am. ⁓
Quentin (13:02)
I mean, I’ll… Yeah.I’ll give you
the other coin to that to even drive home your point. Like I love how you gave the middle finger to saying I’m pretty, right? I have a beautiful wife, beautiful wife. And when we was dating, I used to always tell her how pretty she was. And she was like, she’s like, find another word. She was like, you find another word? And right, right. But when you talk about the jealousy part, I’m a double down on that because I actually, my wife driven, like y’all remind me.
Jaime Fallon (13:27)
I Yeah.Quentin (13:36)
so much of each other. Like my wife is a pusher. She is pushing. I had to tell her this morning. I was like, babe, when you push me and I’m not ready and I haven’t figured things out, it’s going to slow my process down. I had to tell her that, right? But that point you talked about getting jealous. I had to admit that I was jealous of my wife because she’s so driven. She’s so on it. She’s so successful that like you said, they look and they like, and I had to look and be like,Jaime Fallon (14:00)
Yeah.Quentin (14:05)
But that was my own insecurity. So I just wanted to double down to say, I’ve been on that flip side of what you talk about. I know it’s true because I lived it from the other side. So yeah.Jaime Fallon (14:12)
Yeah. Yeah. Yeah.Yeah. I mean, and when you let those guards down and go, why am I jealous of someone else who’s successful? That’s your own insecurity talking. That is your own. And I’ve been there. mean, everybody in it, you’re full of shit. If you can’t tell me you’ve never been jealous of somebody else. And so I took that fire and I was like, okay, let’s figure out a way to empower other people. And so that’s
Quentin (14:26)
Come on.Jaime Fallon (14:38)
That’s when I go back to, and we talked about this before the podcast, I finally decided there were so many people that helped me on the come up. You know, I worked my ass off in school, so I was able to get scholarships through college and things like that. And so just here recently, I’ve decided to create ⁓ the name of my brokerage is Premier House Realty. I’m creating a Premier House Women Who Lead Scholarship. And that is my legacy project. That is my destiny. That is what I think I was put on this earth for, is to give back.So I’ve made money, you lose money, you make money. You can always make more money. But what you can’t do is give a whole lot of money to other people that don’t have it, but people that have money can. And so if someone can work for it, if someone shows those leadership skills, I want to invest in those people to move our future forward and not whatever’s going on now. The world is crazy right now, mean, go there, but that’s where I’m at.
Quentin (16:17)
Absolutely. Now I love it and I hear you, Premier House. I absolutely love the name. I love how, you know, this is kind of like a legacy project. I do want to ask and I want to be crystal clear. what Premier House, what is the next real goal? Like, what are you looking to solve a scale next?Jaime Fallon (16:23)
care.⁓ So since we’re only two months in by next time this year or next this month next year, I’m hoping to have opened up in Dallas, San Antonio, Austin. So within a year, I want to make sure we’re in all Texas markets, the large Texas markets. ⁓ By this time next year, I hope to have already given away two to five scholarships. So we’re going to go ahead and start. starting the ground running. I need four of me to help.
promote this whole thing. ⁓ So those are, that’s kind of in the near future. And then long-term, I do want to be a household brand like Compass is, you know, in the next 10 years. So I can essentially sell this baby, walk away and watch someone else take it to the next level.
Quentin (17:15)
Yeah. Yeah.Yeah. And what I love about what you’re building, I heard one of my other guests, said, everybody has a brand, right? And your brand is your character. That’s what your brand is. And so what I love about you, you’re going to be a household brand based on your integrity, based on who you are. yes, it’s like, and that’s what I sense from you. Premier House is going to be an exceptional brand, but you are, your character is what’s going to power it forward. And that’s kind of what I’m hearing the through line being.
Jaime Fallon (17:32)
Sure.Yes, yes.
Yeah. Yeah.
Yeah. I mean, we just like, we just met for our first sales meeting and I wanted to empower my agents, the 40 agents that are there. And I said, this is your brokerage. It’s not mine. So we’re, we are coming up with a mission statement. We are coming up with the vision. We’re coming up with our tagline. You know, I thought Nike just do it. It’s, it’s a beautiful, simple. And so what ours we came up with is premiere house. It’s, ⁓
Luxury is a standard not a price Luxury is a standard not a price So when you come and work with us, you’re going to get I don’t care if you’re buying a $40,000 teardown property You’re still gonna get the same service no matter what price point you’re at 2.6 million 40. No, I don’t care all our agents know that to be here You’re gonna do the right thing when no one’s watching period period Yeah Yes, absolutely
Quentin (18:42)
That’s the very definition of integrity right there.love it. Luxury. Yeah. Yes. Yes. Yes. I love it. Luxury. Luxury is a standard, not a price. Woo. Woo. Woo. Woo. I love that. Yes. Yes. Absolutely.
Jaime Fallon (18:47)
That’s what I grew up with my dad, Mike Brady. Mike Brady. I don’t know if you know Brady Bunch, my dad was freaking Mike Brady. Now Jaime.Yes, yes, yes, yes, yes. It’s powerful. It is, it’s powerful.
Quentin (19:09)
And so you’re talking about your ages. love the way you are. You talked about empowering them. So I love to get your vantage point talking about relationships within business, right? What is your perspective when it comes to building relationships? Now you, you a boss, you’re an owner. So you talk about relationship with like other partners, but also the relationship that you have with the people that’s underneath you, that’s that you’re building this with, right? So I would love to hear your perspective on relationship building holistically, all across the board.when it comes to business. Talk to me.
Jaime Fallon (19:40)
That is my strong suit. And I think that leaders need to be more ⁓ open and more transparent with who they are as individuals. I mean, you’ve got two types of leaders. You have some that are untouchable and just, can’t get to the gatekeepers are there. They don’t let you in. And then you have gatekeepers like my director of operations where she, she allows me to move in a way in which I don’t have to worry about all the BS. I can just be face forward with my agents.with my customers, with my clients, with my friends, family, everyone. And so I feel like she was just here. We had her over for pulled pork night, know, for barbecue night, smoked pulled pork the other day. And we sit and we talk, spouse to spouse and, you know, business partner to business partner. ⁓ I had our sales meeting, one of our very first sales meetings at my personal home because I wanted people to get to know me and I made them bring their spouse.
Quentin (20:20)
Yeah. ⁓Jaime Fallon (20:39)
So I do a lot of family events in the future. We’re gonna do a lot of picnic type events when it’s nice and cool out for the families. And so I feel like people need to get to know each other on a personal level for that trust. And I watched my dad do it so eloquently. He was like Tony Soprano. People would walk into a room and everybody’s like, Tony Soprano. Yeah, my dad’s name is Ross. They were like Ross Wallace, cheese, you know. And I think that’s important.Quentin (20:52)
Mmm. Mmm.You’re coming with? Yeah.
Yeah.
Yeah.
Jaime Fallon (21:08)
I don’t give a shit about that stuff. I just want to make people feel special and make people feel heard and seen.especially women these days in age that my age and older, I’m 48, full disclosure. And after as a woman, you hit the age of 40, you do one of two things. You either glow up or people forget about you. And I think that’s very, very sad.
in terms of what’s happening with women when they hit this stage of their life.
Quentin (00:00)
I heard you about your dad, I know how you said it. He was like Tony Soprano. I love, so as you was talking, it made me think, have you heard of Brené Brown?Jaime Fallon (00:00)
No, it’s okay, I figured.Quentin (00:09)
Brené Brown. so she does research on leadership and she talks about leading with vulnerability. And I mean, what’s more vulnerable than having people over at your home for dinner or whatever? When you lead with vulnerability, it has a way of helping other people to drop their guard. And it makes everybody seem like they’re human. We all have a job to do. We all know our roles. Everybody’s not the leader.Jaime Fallon (00:11)
What is that?No, I haven’t.
Yeah.
Yeah. Yeah.
Quentin (00:38)
You know, everybody’s not the captain, but it doesn’t mean your role is not important. So I’m not going to belittle you. I’m not, we’re going to all do this thing together. And that’s what I sense with you, that you lead with a sense of real vulnerability. I lead with a sense of making sure that everybody is included. Like you ain’t going to walk all over me. We all going to know our place, but your place is important. And so I absolutely love your leadership, Shao. I love what your dad has poured into you and I love how you’re following in the steps really.Jaime Fallon (00:45)
Yeah.Yeah.
Yeah, I mean, I and I have a little bit of imposter syndrome too, every once in while, you know, we’ll be in it getting ready to take a picture as a group or whatever, they’ll thrust me in the front like, it’s fine. I’m cool, guys, you this is your deal. And so I still haven’t gotten used to the fact that everybody is kind of, you know, asking me to do all these speaking events and all this stuff. And I’m just like, ⁓ okay, this is weird. It’s just weird.
Quentin (01:07)
Mmm, wow.Yeah.
Gotcha. And it’s like
Quentin (01:30)
So listen, if someone wanted to reach out to you, connect with you, learn more about what you’re doing, how can they get in contact with you?Jaime Fallon (01:30)
So listen, if someone wanted to reach out to you, connect with you, learn more about what you’re doing.How can I get in contact with
you? Yeah, out in Houston, you can check out my email or my website,
That’s J-A-I-M-E, Fallon,
Give me a call, 281-763-9825. Or you can even check out our ⁓ website, our brokerage website, it’s premierhaus, H-A-U-S, realty.com, premierhausrealty.com Awesome.
Quentin (02:04)
Awesome. I’m going say this quickly. I know we got a little reverb. We got some technical problems. But I got to thank you so much for being here. Thank you for your time. Thank you for your story. Thank you for your mindset. The way you think and bringing that mindset to the platform, I greatly appreciate you. Absolutely. Absolutely. Well, listen, y’all have a great day. Thank y’all for coming through.Quentin (02:34)
Looking at show notes, check byJaime Fallon (02:36)
name is Jaime. Y’all have a fantastic day. Cheers. Take care.Quentin (02:36)
Ms. Y’all have a fantastic day.
