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Show Summary
In this episode, host Micah Johnson sits down with Micah Nicholes to discuss how real estate truly changes lives when approached with persistence, empathy, and long-term vision. Micah Nicholes shares his journey from growing up with limited financial resources to building a real estate portfolio in Wisconsin, starting with small multifamily properties that replaced his restaurant income. He also dives into building his company, US Lead List, which specializes in inheritance data.
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Investor Fuel Show Transcript:
Micah Nicholes (00:00)
you know, kind of reminds me of, you know, for me, something that’s been really effective in my real estate business thatI think that is going to keep on moving in this direction, but you know, something that got thrown by the wayside and everyone’s excitement for AI and automations and programming is that anyone who you’re dealing with, whether it be a customer or a sale, you know, a seller of a property, a homeowner, they want, we all have a want to deal with.
humans for the most part.
Micah Johnson (02:03)
Hello everyone. Welcome to the Real Estate Pros Podcast. I’m your host, Micah Johnson. And today I’m joined by Micah Nicholes, who’s been making some serious moves in real estate investing now for about the last 10 years. Fellow Micah, welcome in, man. Glad to have you here.Micah Nicholes (02:16)
Thanks for havingme. I appreciate it. Appreciate it. Good to be on with another Micah first time on a shared Micah podcast. This is great.
Micah Johnson (02:19)
Absolutely.Same, same. Everyone
take note, this is historical. What’s going on? If you’re not a Micah, you wouldn’t understand. So, loss is on y’all. I’m excited for our talk today, man. I’ve enjoyed our pre-recording call. You’ve actually taken real estate and lived out the story that you hear people say, where it actually changed my life, changed family’s life. And that is something I enjoy people hearing because it’s the reality of it.
It’s the day to day, what it really looks like to do it. So I’m pumped to dive in. So for folks who aren’t familiar with you yet, kick it off. Tell us some more about yourself and what your main focus is right now.
Micah Nicholes (03:01)
Absolutely. So I kind of wear two main hats in my life. You know, outside of being a dad, I’ve got a US lead list, which is a data company, specialized in niche data where we basically focus on inheritance leads. we’ve done that. That’s a, you know, one big main portion of my work life. The other is personal investments. I work and flip wholesale and hold properties in kind of Madison, Wisconsin metro area.so that’s kind of what’s keeping me busy. What I’ve been grinding on and, yeah, just close on one two days ago.
Micah Johnson (03:35)
Heck yeah, man, congrats. Well, take us back. What, how’d you get here? What led you to where you are today?Micah Nicholes (03:42)
My willingness to make mistakes. Well, I mean, I joke but that’s true. Actually, that’s a big part of it. You know, when I was on my mom was part of a multi level marketing program called new skin. Shout out to anyone who’s heard of that. Anyway, I think it I don’t know, I’m not sure how legit they were. I think they’re mostly legit. Anyway, she was part of this group a bunch of like,Micah Johnson (03:47)
this.Micah Nicholes (04:03)
quasi entrepreneurs and someone handed me the book, Robert Kiyosaki’s book. And, you know, it just kind of blew up my mind on what it meant to strive for money, what, that means. And it kind of gave a real, you know, it was, it was a conversion converting point in my life between, you know, job versus assets and kind of just understanding how monetary principles work. And so that was when I was 19, didn’t really do much. got married really young.I had my first kid when I was 22. I had three kids before I was 26. And I skipped skip college, went to the school of hard knocks. I was working in restaurants and literally just grinding to get by. You know, I had I had nothing. I’m like, I’m one of seven kids. My dad was a truck driver. Like I grew up in Oregon. I know we had nothing, anything that I had extra. I had to create myself. So, you know, my first entrepreneur.
for New Year, John, I ⁓ mean, I don’t know if you’ve ever heard of this, but like, I would literally take these electric probes and put them into the ground, plug it in and sprinkle water on the ground, collect worms from the dirt and go and sell them as bait. And that was how I made like my candy money when I was a kid, because my parents just had them. They’re super dangerous. I’m pretty sure they’re outlawed now. Because if you got too close, you’d get shocked. Anyway, it was it was a bad plan.
Micah Johnson (05:16)
Love it!Micah Nicholes (05:26)
ButMicah Johnson (05:26)
the bed.Micah Nicholes (06:15)
I mean, I made it right. I’m sorry. got through to the other side. Here I am. Anyhow, so ⁓ yeah, just, ⁓ you know, grew up in a great family, you know, family and that connection was was very significant, but we had very little money, but we had a lot of love and, you know, super grateful for that. Super grateful to my parents for what they provided in that. And, yeah, basically at when I was about 30.I bought my first bit of real estate. First, it was a four unit on markets that I picked up for a solid $52,000. And yeah, it was great, great deal. Kind of bow, you know, out in the middle of nowhere here in Wisconsin. And it brought in I think it was like 2k.
a month in gross rent. So was like, man, this is great. I just, you know, stack these. It took me a long time. I did it all right. You know, I saved up to 20%, all those things. And then, you know, a month later, I saw another one in the same town right down the road. was a five unit, 90,000. It made 3,200 bucks a month. And so all of a sudden I went from nothing to nine units and I’m making more money.
you know, owning this real estate than I am at my restaurant job. worked at a high end steakhouse. was, you know, show up all fancy serving, you know, these who I thought were pompous people, expensive food that I could never afford. And, ⁓ you know, fast forward and, and real estate has really transitioned my life. then, you know, I always try and be that person who dines in a nice restaurant that treats people kind because I don’t want people to think that all folks who have made it are pompous, you know, anyway, so
That ⁓ is my story in a little nutshell. I forgot a lot, I’m sure. probably folks could ask more questions than I gave answers.
Micah Johnson (07:59)
No, I love that, man, because it’s real life. It’s real life. And you have walked a very interesting road to have, especially children young to keep going. And one thing I definitely want listeners and viewers to hear is there’s one fact about your story that means you’re still here today. You didn’t stop. You didn’t stop. Just because it’s hard isn’t a reason not to.Micah Nicholes (08:20)
Yep.Micah Johnson (08:24)
That’s something I try to teach my kids. Everything you want is on the other side of hard. Don’t make it a big deal. Deal with like, learn it, figure it out. You may have said this pre-recording or may have jokingly said it earlier, but you just were willing to make mistakes. You’re willing to fail, you’re willing to do it. And that’s that my kids learning to walk taught me a lot about failure.Micah Nicholes (08:48)
Mm-hmm.Micah Johnson (08:48)
I startedto realize if I really cared about failing, I would have never learned to walk. And not one time did they ever whine about not walking. Man, they may have bumped their head or something and got upset, but they weren’t like, I can’t walk. Right? Like they just kept doing it and kept doing it. it really, I started to really question what is perfection then? Is failure the process of perfection? Because it might be.
Micah Nicholes (09:03)
Right. Yeah, exactly.Mm-hmm.
Micah Johnson (09:15)
Ifyou just keep failing over and over and over again and adjusting, adjusting, adjusting, eventually you have a business literally like that’s what it’s that’s what comes out of it. It builds this machine that trades in whatever commodity you want. But yeah, man, it’s the stick to itiveness, the especially if you don’t come from much, I didn’t come from much either. I wish there would more been more love in the household. I’m very glad that I can give that to my kids. I have learned how much that is.
just a big deal, you gotta grow through a lot more if you didn’t have that. Doesn’t mean you can’t, you just have to deal with different stuff in life. But I’ve just seen it the same thing. How willing are you to keep going? And it’s not a measurement against anybody else, whether you pull it off young, old, in the middle, it just really doesn’t matter because you couldn’t do it until you did it. It’s all about who you have to become to pull these things off. And one thing my mentor, he sent me the okay,
Micah Nicholes (09:49)
Yeah.Yeah.
Micah Johnson (10:15)
We were talking about it into last year and, uh, you know, into 2025 squeeze me. Like I know it squeezed a lot of people and, and he was telling, he’s like, you know, Micah, every highlight reel I have in my life is because of my low light reel and was really just encouraging me in the moment of slowed down. There’s nothing to rush through. This is about stability in hard times. And it was just even more learning. Like, wow, one, that’s not just aapplicable in business. That’s everywhere. That lesson is really useful all throughout your life. But it’s really the difference I’m learning if you’re going to make it or not.
Micah Nicholes (11:26)
Yeah. Yeah. And it’s easy to kind of it’s right now, especially to your point, you know, 2025, sorry, 26 is rough. Like you were contracting things are changing. And, you know, where are you putting your putting your eggs, right? It’s like, are you going to be around at 27? Because if you’re not careful, you may not have that opportunity at least to persist in the same way you’re doing now, or operate at the same level, you may have to start over. And ⁓And that’s interesting that, you know, that’s the first time where I’ve started to question, all right, where’s, where do I put my leverage here right now? Because, you know, we’re, pulling back. Everything is pulling back. It’s getting harder.
Micah Johnson (12:05)
What data are you using to help yourself make those decisions?Micah Nicholes (12:11)
I think that.It’s actual liquidity and cash in my bank is one really big factor. It’s like, you know, I put lines of credit on almost all the properties that I plan to buy and hold. And they end up just being kind of cisterns of cash that, you know, so what, you know, where, is my liquidity at? What is my equity base that I have in those properties? That is a really big factor. You know, can I absorb a loss? Losses happen, you know, like that, that is a factor, but
How many sustained losses can you take before you get washed out? That’s really what you have to be managing over time. But then the other factor is just, know, macro economics are, it’s a challenging thing to really talk about. Everyone kind of says these big doom and gloom things about macro economics. And that’s great. And they’re right in some regard. you know, anyone who looks at, you know, their city, their metro, it’s all different.
And if you know your market, if you understand, you know, I live in Madison, Madison is one of the least known tech, you know, kind of hubs in the area, our market, it’s still a seller’s market here. It hasn’t had a big, you know, dip like Florida, like, you know, it’s, it’s, it’s different here. And people wouldn’t know unless you were here and you understood the market. And so it’s just, you know, staying, staying in your lane, like you said, being patient, being intentional, slow down.
you know, it’s a marathon. It’s you know, this is not a sprint. It’s like I just want to keep on going. I said it earlier. You know, I just I just love real estate. I just I’m addicted to that good deal and being part of it and putting it together and learning more a different way to see something that I didn’t understand before. Just when I thought I knew everything about real estate, I’m like, my God, I just get blindsided by something I didn’t even know was possible. Like, holy crap, you just blew my mind. It’s amazing.
Micah Johnson (14:03)
Right. getthat. I didn’t even know. I didn’t even know that feeling. And it’s just like, what is this black hole a fall into?
Micah Nicholes (14:09)
Exactly.Precisely.
Micah Johnson (14:15)
Well, in our prerecording, you were mentioning some other areas in your business right now. So you’ve used all these years, you’ve been through all this to get to where you are now. Now it’s teaching you some new lessons that are forcing you to become different inside your business and leadership ways. Can you take us into that a little bit and what it is you’re going through that you can share for others that might be experiencing it themselves?Micah Nicholes (14:39)
Yeah. Well, yeah,for context, know, I never had an actual salary job until I bought my own business. And ⁓ that so I’ve never really known financial stability. My headspace around income and
making it work has always been to just pile a bunch of good things together. And that’s my income rolling forward.
and it turns out not everyone else thinks about, you know, economics, their own personal economics that way. And, and so one of the biggest things that I’ve really trying to shift and move on and do better at is, is I guess removing my entrepreneurial spirit from the day to day of my business and applying systems in which I can really refine what
would be the most effective way to use that entrepreneurial spirit and empower my employees to do more and better things that are regular consistent ways to produce income. you know, be it wholesaling an extra property a month or, you know, finding a way to have, you know, a larger subscription base for my data company and help more of our clients do more deals and see the value in the data that we’re providing. So.
things like that, that we’re really trying to optimize and define. And that’s really what it is. It’s just defining what we believe is the most important thing in our company. So we can help, you know, the value that we’re bringing be more understood and felt by the clients that we’re serving.
Micah Johnson (16:51)
Love that. I love that man. It’s like the thing about business as your your first it once you have employees, they’re your first customer. You take care of them correctly. They take care of the customer that pays stuff. And if that’s where if you’re going to choose to put that layer between yourself. So much changes there that that growth of an in that because now it’s not just money that drives people. If you don’t figure out how to pay the emotional paycheck.Micah Nicholes (16:58)
Mm-hmm.Micah Johnson (17:16)
They’ll only work for that financial one for so long. Even if it’s more money than they’ve ever made, it will drive you to a point where you will quit. Ultimately, you’ll end that way. And that ability is where I see in my friends in on businesses, others out in the industry. That’s where that you never really realize how much core values and your mission statement and all that stuff is quote, the feels cliche when you mess with it.However, it’s what people actually buy into. And especially now we talked about it in the day of AI where you can just pretty much slap anything together quickly. These aren’t things you want to do that with. These are, this is a human thing. This is a very much, this is what you believe in. I, as Micah and Nicholes run business this way. This is what I believe in. This is how I want it to serve. And this is my ship. I’m the captain of the ship. You want to be on the ship? This is what we’re doing.
Micah Nicholes (17:44)
Mm-hmm.Thank
Micah Johnson (18:08)
And that gets folks to really buy in and row in the same direction. And that’s where that next level of business starts to click. Cause I found it interesting that that entrepreneurship skill and blessing can turn into a curse at a point when your business gets to a certain size. Cause people don’t handle rapid change well.Micah Nicholes (18:30)
Absolutelynot. No, it really is a double-edged sword. You know, you get a team and people are doing sensible things for you. And then all of a sudden you’re, you know, they’re like, okay, the, leader says, you know, run back to, run back to their house. then, then 20 minutes later, I’m telling them to run to the store and, and I’m giving them all these like, you
Micah Johnson (18:47)
Okay.Micah Nicholes (18:56)
kind of cross messages and they don’t have any way to orient themselves and streamline the things that are actually working. Yeah, absolutely. I just end up kind of burning the bridges that’s supporting everything really.Micah Johnson (19:08)
Right. And it reminds me of the, I’m not sure what growth point you’re at in your business, I can’t, I can’t remember his name, but it’s the creator of Rakuten. But it’s the rule of three and 10 where whenever your business triple X’s or 10 X’s, the tools change, the setup changes and what got you to each one isn’t going to keep doing the next one. It’s up to you how big you want to go.Just know at 3X, 10X, 30X, 300, like you are going to absolutely have to literally create a new business because those tools won’t do it anymore. And if you’re out there listening to this and watching and you kind of feel like you’ve been beating your head against a wall a little bit and your team, things aren’t kind of running, you have this team, you could be going through one of these moments where it’s not really a tool that you need or a new software. It’s more of an alignment issue, a clarity. Hey y’all, we’re fighting in this direction.
Micah Nicholes (19:32)
Yeah.Micah Johnson (20:01)
Okay, that’s where we’re going right now. And then do it for a little while.Micah Nicholes (20:06)
Yeah, yeah, knowingly decide together the direction that you’re going to move in, and then row together as one team to that destination that you want. Way easier than having a bunch of mixed messages and things that you could do or clients that maybe don’t serve your business. You’re like, no, I just want one client. We’re just going to choose this one, the best one that we think we can have and really double down on that. That’ll go a lot farther than chasing everything.Micah Johnson (20:35)
Right, right. There’s a good book out there by Nick Peterson called Bumpers. You can literally read it in a couple hours, but it’s in effect saying you absolutely have to know what you’re gonna say yes to so you know what to say no to. And then there are your bumpers go up. If it is not a yes, it’s an obvious no. And as you grow through life, we all have to learn to say yes upfront. That’s the key. Like all the motivational stuff, action stuff, you gotta learn to say yes.Then as fast as you can, you got to learn how to say no again. You’re saying no in a new way because opportunity is not lacking. It’s everywhere. It’s everywhere. That’s one thing Warren Buffett talks about. I get how many ideas that are great ideas. It’s not about choosing a great idea. It’s about an actual project I think will work. It’s not about what I want to participate in. And really I feel like that gives business owners that power back.
Micah Nicholes (21:04)
Mm-hmm.Micah Johnson (21:28)
because you always want to feel like everyone’s your customer, especially upfront. But if everyone’s your customer, nobody is your customer. It just isn’t. That’s not the way that works. And there’s enough niche customers in your market if you will learn how to speak to them. And it’s way less stressful. And I’ve gone through both sides of it. And you start to realize, you know, I got this and it could work for everybody and this is going to be great.Micah Nicholes (21:50)
youMicah Johnson (21:56)
Okay, try and give it away then. If you can’t even give it away, ain’t nobody gonna buy it, okay? It ain’t for everybody. It’s gotta be for somebody. And that is a counterintuitive thought we’re not used to, but man, I can’t tell you how many times just learning through life and business that it’s the opposite of what I thought. It was like, dang, no wonder it wasn’t working. I was doing the literal thing that makes it not work.Micah Nicholes (21:59)
Alright, nope.Hahaha!
That’s exactly right. That kind of dovetails into what I was a I don’t know why I keep on saying dovetail. I like woodworking, if you can’t tell. Hey, that was one of my jobs. I used to be a sawyer. used to a sawmill and saw wood. I love wood. Anyway. What I was going to say is that,
Micah Johnson (22:31)
Hahaha!Micah Nicholes (22:43)
you know, kind of reminds me of, you know, for me, something that’s been really effective in my real estate business thatI think that is going to keep on moving in this direction, but you know, something that got thrown by the wayside and everyone’s excitement for AI and automations and programming is that anyone who you’re dealing with, whether it be a customer or a sale, you know, a seller of a property, a homeowner, they want, we all have a want to deal with.
humans for the most part.
Absolutely. There’s anomalies, but in general, and this really comes in with, you know, my product, my data, you know, we sell people like, know, the event that happens that makes it a good list is that someone died. Right. And so they lost something that’s irreplaceable. And you’re inserting yourself into this really kind of tumultuous sensitive place. And
most investors have this idea that you go in and you make it about you, right? It’s like, well, I want to know what your motivation is. want to know when you want to sell. I want you to take this 50 cents on the dollar offer. And this is true with other motivated and distressed lists and leads period. But what I’ve found, and this really, really resonates with the people who have lost someone, is that
I don’t matter. The best way for me to show up is to abandon what I want and show up exactly how that other person needs me to show up. how you know, most most of my clients are like, Well, how do get there? How do you know? And for me, the easiest way is just asking open ended questions, you know, usually with an inquisitive tone. Hey, what’s your situation? And you know,
without fail, someone’s gonna like I lost my job. I my husband is awful. My you know, even for me like so this is this is really personal. But three months ago, my dad died, you know, just before Christmas. My dad died. And so now I’m going through this whole same thing that I help other people do to other people. So like, there are people cold calling me, we’re getting letters of people wanting to buy his property, just like all the things
And I can tell you that for me, and this was my position before my dad died, but this really reinforced what I believe is that if you show up and are just a witness to what someone else feels, that is something that AI or automation can never, ever, ever take away from you. You will be miles ahead of everyone else who
is trying to make their life there. They’re programming their life to be as easy as possible. And they’re they’re leaving behind the most important parts that give them that gravitational pull as a human. So, you know, listening to other people talk about their pain, and, you know, actually paying attention, not being distracted and responding and kind. How rare is that right now? Like, I mean, how what is what’s the ⁓
you know, monetary value of psychologists and people who just get paid to listen to that. If you can do that in a way for especially distressed sellers, you’re gonna make more money. I guarantee that. And if you just follow this, you know, hey, what’s your situation? Don’t you don’t care about the price, you don’t care about the condition, you know, any all that none of that matters. Because until they decide they want to work with you. They’re not going to. And so why not just start there?
Micah Johnson (26:20)
Right.Micah Nicholes (26:21)
Why don’t you just build that bridge first? Hey, I’m going to focus on you enough so you feel like you can trust me and we can walk down this road of maybe I can be that guy who buys your house. And yeah, there’s the lay down leaves and people who just want to sell. for me, this has really been a big tactical change. You know, those initial calls are way longer. It takes more time to like get through those conversations. But if I show up the right way, if I get peoplekind of clicking and they can they can hear you know my heart they can understand that I care and I can get them to believe that you know I’m the better choice over everyone else then I get opportunities like when I do finally make an offer and it’s lower than everyone else they take it because they just want to work with me ⁓ that’s that’s for me that’s the real ⁓ test of you know creating rapport would they take would they take my offer
Micah Johnson (27:09)
Right. ⁓Micah Nicholes (27:18)
even if it was lower than everyone else because they like me enough. And that’s, that’s my goal that I’m aiming for on every call. And, ⁓ and so, you know, you could imagine, you know, especially how that’s been refined over the last five years, using these inheritance kind of death situations, like you have to be so sensitive. You have to be intentional. You have to listen while you have to pay attention. And I do feel like I was born with a little bit extra, you know, empathy, like that, that just always been something that has kind of come naturally to me.But these are things that anyone can practice and get good at, or you can find someone to be that person on your team who is really good at it. you know, I don’t think it’s just a probate or inheritance where you need that. But, you know, that that really has been a big kind of pivotal change as more and more people are automating, doing all these things. That’s, you know, it’s great. There’s a time and a place for it. But, you know, when it comes to kind of closing that sale, getting that maintaining that connection.
I don’t think anyone in their right mind is gonna choose a robot over a human.
Micah Johnson (28:19)
Right, right. And it’s you’re nailing something, especially with distressed sellers is there’s a key word. They are distressed. There’s nobody you’re reaching out to that life has been kind to. Maybe a tired landlord, maybe. But the majority of leads, the folks that are going to sell you their house at a discount life is hurting them. That’s the reality. And it’s if if you’re not prepared for that conversation, one,You better be because like, especially with that probate one, I saw it in one of my mentors when he passed away, just how quick people were on him and his wife wanting to get their house and stuff. And it’s like, I get it. I understand what you’re trying to do, but you are not accounting for what’s actually happening. You’re not realizing this is a human being and they’re going through something. And if you’ll just create that space for them to go through it, you have a way better chance of being there in the end.
Micah Nicholes (29:08)
So.Micah Johnson (29:15)
than you do coming in there and storming. that’s, I have experienced that in my own career. I remember I was actually on the way home from my pop-pop’s funeral from Tampa. And I was listening to how to win friends and influence people in my truck. And I’m listening to it, listening to it. I’m thinking to myself, this is kind of weird how he’s saying this, but then he gets to about three quarters through the book is my version of the way he said it. There’s a secret to all this. You have to actually care. If you don’t actually care, none of this matters.You can manipulate people with it if you want to, but it’s not what can really happen. And when I embodied that in my real estate business that day, I felt different. I viewed things different. Any customer who called me, anybody I talked to, that old cliche of no one cares how much you know until they know how much you care was like, whoa, hold on, this is super true. And it’s not hard to do. It’s not hard to be empathetic.
Micah Nicholes (29:56)
Yeah.Mm-hmm.
Nah.
Micah Johnson (30:14)
Right, I think it’s a Micah thing. I have empathy, can feel people stuff in my bones. I gotta be careful with it. But it’s nothing crazy. It’s literally just the ability to create space. It’s the ability to just sit there and let someone talk to you and keep it about them. Actually think about what they’re talking about, active listening. And if you’ll just do that, like you’re saying, it’s revolutionary for the person.Micah Nicholes (30:16)
YouMicah Johnson (30:39)
how they, what they feel like you did for them. They’ll literally get up and tell you, I can’t tell me how many times, this is the best conversation I’ve ever had. I never said anything. I didn’t say anything. I just listened to you. I listened to you because that we all love to talk about ourselves. It’s simple to get someone to do it. Your question, so tell me your situation. You tell me your situation. Talk to me about you, even in the hardest time of life.Micah Nicholes (30:48)
Yeah, you don’t need to.Micah Johnson (31:08)
That’s especially when someone wants to do it. So simply open the door, just open the door for them and then sit back and listen. Will it take a little bit longer? Sure. I’m sorry, you’ll enjoy your life more. I’m sorry, you’ll feel more human than you’ve ever felt at any point in time in your life. And you’ll realize that, ooh, this was that part, that financial paycheck you needed paid. It makes that money you make even better. And before…Micah Nicholes (31:11)
Mm.Yep.
Micah Johnson (31:35)
It’s fascinating how many people will tell you thank you for buying their house at a discount because you just listened to them and solve their problem. And they’re actually happy you made a bunch of money because their problem went away. And it’s the way, man, I appreciate you there in that. Micah, I could go on on and on about these particular subjects. They get me pretty riled up. But for those that are listening and watching in that want to find out more about you, possibly find out about U.S. leads, what’s the best way for them to find you? U.S. lead list, sorry.Micah Nicholes (31:47)
Absolutely.Yeah, it’s okay. You know, Facebook’s probably best social channel. I’m not super active. I’m horrible at maintaining social media. I’m not good at that. But anyway, it’s just, know, Micah Nicholes is my name, you search me up. But if you want, if you’re curious about ⁓ inheritance leads and kind of best way to work them, see if they’re a good fit for you. I kind of created a little guide to give context for what it is and you know, how I
how I think the best way to work them is. folks could just go check that out. It’s at inheritancelead.com.
Micah Johnson (32:38)
Awesome. Thank you so much for sharing that. For listeners and viewers, please check the show notes. We’ll have all Micah’s links there. Like I say all the time, when you meet, when we bring professionals on, go look at the work they’re doing. Learn from people who are doing it every day. Data is a major part of this business. How you talk to it’s even more so. So if you can get a little coaching on how to even approach one of the top contenders that’s selling you at a discount, make sure you check that list out. Micah.Appreciate you, man. Thanks for being here today. Thanks for sharing your story with us, man. It was great.
Micah Nicholes (33:12)
Absolutely, my pleasure.Micah Johnson (33:14)
Absolutely, man. And our viewers and listeners, thanks for being with us. If you got value out of today’s episode, please like this episode, share it with someone else you think can get value out of it. And if you’re not a subscriber to our podcast yet, please subscribe to us. We appreciate every single one of you that follows along with us out there. We have more conversations coming up with operators just like Micah, out there building a real business in the industry. Thanks for being with us today. We’ll see you on the next episode.
