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Emma Powell shares her inspiring journey from real estate photography to building a passive income empire, retiring her husband early, and managing a diverse real estate portfolio while raising six kids. Discover her strategies for scaling, due diligence, and creating a family legacy.

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Investor Fuel Show Transcript:

Emma Powell (00:00)
Passive income only happens when your money is working in somebody else’s business, period. There is no amount of passive income that you’re gonna get by selling an ebook, like royalties, anything like that is not actually passive income. We could call it like deferred income or residual income or recurring income.

So imagine like a merry-go-round,

at the beginning, it’s very difficult. You gotta get it going. And then you have momentum and you’re just standing there chatting with the other parents at the park, right? But every once in a while, you gotta turn around and make sure your kid hasn’t flung off of it. Or if it’s slowed down enough, you gotta give it a little bit more force.

That’s the passive income that most people think it is. It’s a business that you start that little by little you can kind of turn over to other people or start to have this kind of recurring income from books or online courses or whatever it is.

What matters is now you take that money and you put it to work independent of you and that requires it to be somebody else’s business and that is the definition of a security.

Scott Bursey (02:30)
Welcome back to the Real Estate Pros Podcast, Powered by Investor Fuel. I’m your host, Scott Bursey. And today we’re joined by a true powerhouse, a homeschool mom of six who didn’t just build a real estate empire. She fundamentally changed the game for her family by retiring her husband before the age of fifty. Emma Powell of Highrise Group is in the house and she is bringing that incredible high octane fuel, the kind of strategic passive income insight.

Emma Powell (02:35)
So, thank

Scott Bursey (03:00)
and bold transition savvy that separates the pros from the pretenders. Get

ready to level up pros because we’re diving deep into the art of scaling while choosing your own freedom. Emma, welcome to the show.

Emma Powell (03:15)
Thanks for having me. Good to be back.

Scott Bursey (03:18)
It’s awesome having you here. And for those of our listeners who may not be familiar with your journey, please give us, you know, the front row seat of how your career ignited and where you’re pouring your fuel now.

Emma Powell (03:31)
Yeah, great question. So I was a real estate photographer for about 10 years and my husband was in IT and he got a sudden layoff from a startup that he was working at and it was it was just a real shock. So we put our house on the market and moved across the country. The whole process took like three weeks and we had a farm, like we were entrenched, like this was our kind of our forever home.

And all of a sudden, it was all just turned upside down. And so when I got to our new location, we left Austin, we’d lived there for 20 years, and we moved to Salt Lake City, which neither of us had ever lived before. And I didn’t want to restart my photography business because, you know, on location and having to start over with a completely new group of people. And I realized, like, if I worked really hard, I could maybe gross a hundred grand. And I was just like, you know, I’m just not interested in doing that.

We had sold our farm and we had walked away with between that and our retirement accounts, maybe half a million dollars. We had remodeled that house from top to bottom, like ripped the back off of it. Like the only thing that was original to it was the three walls and everything else we redid. And so we were able to get a lot of equity in that house. And I thought I could put all of that into the new house that we’re living in and have a super low monthly payment, or I could just put the 10% down and take the rest of it and go start buying rental houses. And so I was…

Kind of that moment that I realized like the Dave Ramsey don’t get a mortgage type of thing didn’t really apply to me. I’m extremely frugal. I’m risk averse and I figured getting some mortgages on a couple of rental properties I would be okay with. I feel like Dave Ramsey is more for debt addicts and people who have a huge problem with it. And so when I kind of broke that mindset that I could take this money and split it across multiple properties.

That was where I really started to get traction and then joining my local real estate investor association. I started just going to local networking events, trying to figure out like, what kind of business do I want to start? What’s going to be worth it? How can I make a full-time income on a part-time schedule? And real estate just seemed like, I made the money by remodeling a house. I probably should get into real estate. I was a real estate photographer, like had construction experience.

And so that was kind of where it started. I bought a couple of rentals from some local wholesalers that I met at the REIA. And then at some sort of REIA expo, I think it was, I met a local realtor and we chat on Facebook a couple of weeks later. She’s like, hey, I’ve got an apartment building I need to sell if anybody wants to look at the numbers. So I took a look at the numbers. I put it out to my network from the REIA, found a couple of partners who could bring the capital in and we bought our first 50 unit. I think I started in 2018, bought my first rental and then we bought that 50 unit in

early, very early 2020. So it took about 18 months, but things were hot then. And I feel like the deals were a little easier to find. And I’ve had to completely shift my strategy as the macro economics and the micro business plans have changed. So staying nimble has been really helpful.

Scott Bursey (06:32)
Wow, that is incredible. And what really caught my attention about you was the way you’ve been able to scale a high volume multi-niche portfolio from multi-family to mobile home parks, all the while raising six kids and managing the transition from an active operator to a family office mindset. That’s just not easy.

Emma Powell (07:40)
I love a good research project, right? So to me, getting something started and executing on it loses its appeal when it becomes a day-to-day maintenance type of thing. And I knew going into this that my goal was never to scale a large business. To me, have a huge multifamily portfolio. A lot of people are like, I want a thousand units.

I ended up with about a thousand through like micro partnerships where I would buy into very tiny pieces of partnerships because I would bring some small niche value. I would get into a GP and I sat back one day and I looked at this and I kind of have a thousand units. I think if you added up my percentage of ownership, it would have been like way less than half of that. But I felt like this is never really where I wanted to go. And I felt like I was doing deals to make money.

I don’t have a problem with that necessarily. I like working and every time we kind of semi-retire, we get real bored. We’ll go find something else to do. But when the macro change, the interest rates started going up and the bridge debt for multifamily plan really no longer was a viable business plan, I didn’t know how to underwrite deals anymore. And I was burned out already at that point on the day-to-day operations. And so I just took a break from

from buying things and started partnering with people who were buying things, helping them raise capital. So we’ve raised capital for an RV mobile home park, raised capital for hard money lending, and tried to just really stay niched into the marketing side of things as a graphic designer and photographer. That was where my specialty was. I’m not a salesperson, so I can’t raise capital necessarily, but my specialty is putting together really good investor pitch decks.

answering those questions like when am I going to get paid? How much am I going to get paid? And will I actually get paid? What are the risk factors? And so putting these investor decks together for my own deals, I was able to say like, hey, I’m going to empower us to go out and raise money for these deals together. And it’s a slog. It’s a struggle. And it’s an active business. And I kept turning around and thinking like, I don’t want to run my own business anymore. I want to be able to to unplug and actually be

retired. I had done all this work so that my husband could retire and now he was just working in my business. And he’d warned me about that back when he was still working. He would say I don’t want to just retire so that then you can have a full-time job. It’s really important that we retire together. And so one summer he had the idea. He said I want to go drive a tour bus in Alaska, live in Alaska for six months, and I was like, that’s an odd kind of thing to want to do but

He said it would bring in some extra money for the cashflow side of things and it would be a complete departure from what we’re doing. And I fell in love with seasonal work at that point. And so this year, my seasonal job is back as a graphic designer just for a five month stint between the primaries and the general election. And it’s something I’ve never done before. It’s kind of re-learning all these skills so that they’ve become second nature again. And so I feel like…

Like being able to pivot and having the humility to pivot because raising money on social media locks you into this persona of success and a successful entrepreneur that you have to perpetuate in order to raise money. And so we’re on hiatus from raising capital right now. And it’s just been so fantastic to watch our passive income family office grow and managing that business. That is our business, the family office, and which is the investing arm is the income generator. The rest of it is just an expense, right? Like CPAs and…

and lawyers and things like that. But watching that investment arm and running it like a business with corporate rigor, making sure that, as we really struggle with that, like making sure our books are up to date, making sure our taxes are optimized, making sure that our documents and our cybersecurity, like all of that running it like a business has taken a lot of focus for us. And that always suffered because we were putting so much of our business mind towards the income generating business

that the family office side of our business was sloppy and disorganized and didn’t really have a goal. And we have six kids and it’s really hard to find a job right now. And I kind of wonder like, are they ever going to be able to buy a house? Like, do I have to keep supporting them forever? Which I don’t, but there’s that in the back of your head. You just wonder like, what’s going on with the economy? What’s going on with AI? And so I feel like this fire underneath me to create a family legacy that I’ve never felt like I cared to do before.

It’s like, the kids will either figure it out or they won’t. But now I’m like, maybe, maybe we can all get into family office together. And so running that business and putting my entrepreneurial fire there while I’m just over here doing kind of like these gig work almost or freelance type of stuff has has just been so mentally calming. I love real estate. I love buildings. I love construction. I love all of that.

just going through the day to day of that, not never ending, and every property you buy has a four, five, seven, 10 year commit that you need to make to running it every day. I just didn’t want to buy anymore. And I thought the whole reason we did this was for passive income. So let’s focus on passive income through our family office, keeping the goals in line.

Scott Bursey (13:09)
I love that framing right there. And Emma, when investors look at the Highrise Group model, what is the biggest unfair advantage or strength that allows you to consistently identify winning deals in such a competitive market?

Emma Powell (13:59)
Honestly, it’s the pitch deck design. I mean, I think that the networking is number one. I’ve always said you either need to know people or you need to know numbers and people who know both are going to have an unfair advantage. And so I’m not really extroverted. I don’t love going out and socializing. I really struggle with retail investor relationships because I have a large family. We’re both from large families. And I find that the retail investor relationship building is

is almost competitive with my other my personal social life. Does if that makes sense from a from a an emotional standpoint, I prefer more of the B2B interactions. And so being able to network from a business level, and working with other business owners who need to raise capital rather than being frontline with the retail investors, and being able to provide them with the marketing materials that they need, because as I’m designing pitch decks,

it brings the numbers in. I’m also not a spreadsheet person. I’m not a finance person. I am a graphic designer. But when I’m looking at a pitch deck to invest my own money, I realize, especially with like tech startups, real estate’s a little bit better about this. It’s just putting in the financial-ish things that we need to be aware of. And I’ll be flipping through a deck and I’m thinking like, what does this have to do with me? Like, you’re not talking to the investor at all. You’re talking about the building. You’re talking about the business. And you’re not talking about the audience.

Right? Like where’s the investor story here? Why would I want to invest in this thing? Rather than just throwing out a couple of flashy numbers the way that real estate will do or no numbers at all the way that a tech startup will do. It’s like, yeah, this is a great idea. And I’m like, okay, how much do you want? They sometimes don’t even put their investment amount on there. So going through pitch decks as an investor myself and also as a business owner, trying to attract investor capital into my business, that is my unfair advantage because I understand

the psychology, the story, the design and the ability to be persuasive, the information design. And that’s been able to get me into deals because their investor raise materials are bad. And so they will bring me in as a partner to say, how do we professionalize our capital raise for smaller businesses like that? And so honestly, when you combine the people there and the psychology there,

of the pitch deck design with the numbers and the financials that people need to know to make intelligent investing decisions. You put those together into one thing and you can make it beautiful. That’s really where my expertise lies in that niche.

Scott Bursey (16:30)
It sounds like it’s all about having the structural flexibility to capitalize on whatever the market throws at you.

Emma Powell (16:39)
It can be and when you’re not running the deal, like when I’m an expert at the marketing and the capital raise, I don’t have to be an expert at the particular asset class because I can find experts. And I know when I’m looking at it through the pitch deck designer lens, the person I’m talking to is a salesperson versus a numbers person versus an operations person. And I know if they’re legitimate because I know how to do due diligence on their portfolio holdings, on their business history. I don’t just look at their personality, their social media presence, you know, that’s

that’s kind of falling apart every time that the economy will take a dive. You’ll say like, why did you trust somebody that you saw on social media? Well, you can trust plenty of people that you see on social media. That’s the entree, right? But there’s due diligence that goes into it after that. And so as a due diligence pitch deck designer, I am able to see is this person legitimate? Are they truly an expert or are they just really good at being misleading, fraudulent, over promising, those types of things? If you’re able to watch out for those.

That’s great. And then I’ve also come across people in my networking and my own podcast and be able to say like, hey, you investigate fraud for a living. You want to come be interviewed on my show. And it’s just my selfish way of talking to people that I feel like talking to. There are people out there that you can hire to do your due diligence for a very affordable price. If you’re going to put $50,000 or $500,000 into a deal, why won’t you spend $500 or $1,000 or even a little bit more?

I think two to maybe 3% of the total investment amount needs to be dedicated to expenses of doing your due diligence. And that’s pulling reports, that’s hiring help. So being able to do all of that helps you to be able to see like, who’s legit, who’s not legit, and then understanding your own risk profile. Like, does this investment really have to pay off? Like if you lost this money, what would happen to you? And if you lost multiple investments, what would happen to you? And asking yourself that question.

What’s the worst that could possibly happen? I’ll lose 100% of my investment is the worst that could possibly happen, whether that’s incompetence or fraud. It doesn’t really matter. Your money’s still gone, right? I would almost rather it be incompetence because if they want to stay in business, they might someday come back and try to make it right. But if it’s fraud, I mean, the money’s gone. I think fraud is a lot easier to spot than incompetence.

Because sometimes incompetence comes in the form of the macros changed and the business plan that worked now no longer works and nobody has a crystal ball. And that’s looking like incompetence right now when what it really is, is just lack of experience. And so looking at somebody’s debt structure, the risk factors, like how likely is this to perform and understanding the financial metrics that tell you like, is this high? What are the levered returns versus the unlevered returns? Debt to income.

ratio on the properties with debt service coverage ratio. You have all of these kinds of things that you’re going to look at, just like a bank, to say how risky is this? And I just learned that by doing my own deals. I’m not an expert, but now I’m an expert passive investor because I was a semi-expert at doing my own deals with other people who are smarter than me.

Scott Bursey (19:41)
Due diligence. Absolutely. Couldn’t agree anymore. Emma, if you could walk us through, you know, you’re active in both commercial syndication and new development. Where do you see the most overlooked opportunity for the the average pro right now? Is it in the existing inventory or the ground up side of things?

Emma Powell (20:44)
Existing inventory is a much easier fight to go after. Development has so many, many, many line items and it is the king of the unknown unknowns, right? I’ll give you an example. The first development that we did, we had some suspicion that the soil might be too wet to put pylons,

to put our foundation on to build the building that we wanted to build because it was rated at a certain height and we wanted to get up to within an inch of that maximum height, right? Really maximize the space that the city was allowing. We didn’t want to have to go back to the city and fight for approval. We were just gonna do exactly what they were asking for. So we’re trying to keep the the known knowns as easy as possible. But we kind of had these few known unknowns where we had to do geotech.

soil samples to be able to drill down and say like how wet is this? Where’s the water table? What kind of soil is it? Can it support the weight of this building? And turns out it couldn’t. And then we had to budget in extra engineering for the pylon foundation. And then it came out like the city was allowing a lot less parking, but then our investors wanted more parking. And so we had to go back and re-engineer underground parking. And then the water table was too high for that. And so all of the water mitigation and membranes and things that keep the water out of the parking.

And it just goes on and on and on and on. And there’s that old joke of like, that, you know, development starts out as optimism, ends up in concern, goes to panic, and then you’re like blaming people. And so you’re trying to keep it in concern. If you’re too optimistic, you’re missing things. And if you start to panic, you’re going to be missing things. So staying concerned, staying curious, and staying in a problem solving mode is really key to be a successful developer. And I would say start small. The project itself doesn’t have to be small. Mine was a…

a 150 unit high-rise, but my role in that was small, right? And so even though the project itself was huge, I brought in experts and partners that shrunk my role down to something that I could manage in my expertise. I learned a lot from doing it, but I was certainly not the expert on that team. I kept it small from that standpoint. And so the understanding the development, keeping it really, really small and

very, very incrementally going into it. It is the most risky because of the unknown unknowns. And so if you’re a development expert, obviously the biggest opportunity is gonna be in development. And if you are an existing inventory expert, then that’s where the biggest opportunity is gonna be. But don’t allow those to prevent you from being able to cross over with an expert team and keeping your own role.

Just barely, barely pushing the boundaries of what you’re actually already good at.

Scott Bursey (23:29)
That’s some rocket fuel right there. Control what you can control and stay focused. Emma, interested to know, as a leader in large multifamily, what is the one regulatory or market threat you are most focused on right now?

Emma Powell (23:38)
Yes.

I like the SEC has really opened up capital raisers’ ability to raise capital like the 506c allowing us to actually advertise deals to accredited investors was a huge breakthrough to get this type of thing out into the public. I think before that it was like rich bros get richer type of thing because you weren’t even allowed to talk about it or share it and most average people didn’t even know these things existed. For example, my dad died when he was in his early 80s and he was a millionaire through his personal real estate.

portfolio, he didn’t have any rentals, but just buying his houses wisely, building them himself, things like that. He had a lot of home equity. And so he dies a millionaire and doesn’t even know what an accredited investor is. He’d never even heard of these things before. And he was a software developer, like back in the 1960s, one of those punch card developers, he had a double major in math and English, a minor in physics, and spent his career programming and teaching programming. And I just thought, this is one of the smartest people I know.

and he has no idea what any of this stuff is. And he definitely could have processed this information, these pitch decks, this investment type of stuff, but he just didn’t even know it was there. And so I feel like the SEC’s really, really opened that up. Yet at the same time, the more they open it up, it’s getting cheaper to administer these funds, but it’s still very expensive. And I think it locks out a lot of the micro or mom and pop fund managers.

the economics just aren’t there to be smaller than a couple million dollars a year. And that is especially right now in this environment. You know, the boomers are retiring, there aren’t enough of us Gen Xers to really carry that private market the way that the boomers did. And as money becomes more expensive, tighter credit, quantitative tightening, those types of things make money more expensive, it makes it more difficult to raise.

And with the higher interest rates and the skinnier deals, the stock market’s starting to look better from a return standpoint and an ease of management standpoint. And so being able to just raise a little bit of money is incredibly expensive to keep your fund registered and every year your tax returns, the investor relations, the software costs have come way, way down. Just in the few years that I’ve been managing funds.

And that’s been actually fantastic. We have a lot more options now, but it still can be expensive. And these regulatory burdens and expenses mean that raising capital for small people, like I want to be small. I do not want to go build like a huge capital raising business. First of all, I just don’t want to work that. And second of all, I’m just, I’m not a salesperson and I, that doesn’t sound enjoyable to me. But I would like to raise a little bit of money for projects here and there, but I had a project about six months ago I was very excited about.

And when I ran all the economics, which I’m not even very good at doing, to be like, how much money do I have to raise to make this fund profitable and worth my time and the risk and the commitment of the multi-year? And I just came up like, no, I don’t want to do this. I don’t think I can raise enough money to justify this and it’s going to be very stressful. And so I think that micro fundraisers didn’t used to be a thing. And now I see the glimmer of that possibility. So it’s still a huge bottleneck.

But I definitely see regulations and software costs and things like that moving in the right direction to enable more micro fund managers to get more business done legally and compliantly with the securities laws.

Scott Bursey (27:13)
Wow, such insight. Thank you for that breakdown, Emma. And if you could give us the play-by-play, you know, you’ve successfully retired your husband before 50. That’s the dream for so many of our listeners. For the pro who feels like they’re stuck in active operations, what is the first tactical step they should take to start building that passive income wall?

Emma Powell (27:32)
Passive income only happens when your money is working in somebody else’s business, period. There is no amount of passive income that you’re gonna get by selling an ebook, like royalties, anything like that is not actually passive income. We could call it like deferred income or residual income or recurring income. There are lots of things that we could call that.

But it’s certainly not passive because you have to set it up and then you have to babysit it. So imagine like a merry-go-round, which I think this is from a book, like The Road Less Stupid or something like, I’d have to look it up, but there’s a merry-go-round that you’re pushing around. At the beginning, it’s very difficult. You gotta get it going. And then you have momentum and you’re just standing there chatting with the other parents at the park, right? But every once in a while, you gotta turn around and make sure your kid hasn’t flung off of it. Or if it’s slowed down enough, you gotta give it a little bit more force.

That’s the passive income that most people think it is. It’s a business that you start that little by little you can kind of turn over to other people or start to have this kind of recurring income from books or online courses or whatever it is. It’s not passive income. It’s not. Do not fall into that trap. Passive income is when you have money that you’ve made and it could be from a hands-off business or a low maintenance business like that. It could be from a job. It could be from selling something. It doesn’t matter how you made the money, okay?

What matters is now you take that money and you put it to work independent of you and that requires it to be somebody else’s business and that is the definition of a security.

So when you’re raising capital from people to put their money into your business, that is a security. If you’re borrowing money from them on a loan or if you’re raising money from them for equity, it does not matter. You are now selling securities and you need to be compliant.

And so I just, feel like that’s so important for people to understand that this is, this is no joke. This is, this is not a game. This is very serious. And that if you are raising money, you need to be compliant. And if you are putting money into someone else’s deal and they don’t understand these rules, the first thing you should be asking yourself is what else don’t they understand about what they’re doing?

Scott Bursey (29:44)
And that is the definition of powerful information right there. Emma, we talk about the high octane strategy. What is that one principle, that deep dive strategy you’ve used in your own journey that helped you turn your real estate business into a true freedom vehicle for your family?

Emma Powell (30:05)
Yeah, I’d like to say like go back to the pitch decks or due diligence or I think staying laser focused on my goals and turning down projects that don’t fit my mood. I hate to say it like that, but our goal was to retire early on passive income. It was not to build a big business. And so staying focused on there and accepting the humility that comes along with

turning projects down and the financial hit that you’re gonna take for that has been really, really tough from an emotional standpoint, especially as a social media capital raiser. There’s this perception that I need to say like, we’re so wealthy, we’re traveling, like all the time we have to spend with all of our kids. And really what it is, it comes down to cashflow management. How do we wanna manage our cashflow? Do we wanna go do another deal to get more cash in?

Do we want to go get a seasonal job to get more cash in? Again, we can’t work full time because we have real estate professionals. So we have to have at least 50% of our time in managing our real estate. And so, but we can do some certain things, you know, 750 hours to a thousand hours a year, something non real estate related. So that’s always an option on the table. Do we want a house hack? Do we want to buy a house and live in the unfinished basement while we run up the stairs? Like we have a lot of options and a lot of them require…

humility and I think that one of the best things I did for myself this year was to take a break from raising capital so that I wasn’t thinking about what social media looked like so that I could say here’s the decision that we’re making financially for our own family for the time that we want to spend and how we want to spend it without worrying about how it’s gonna affect my capital raising business and being able to really dial into what we want has been very freeing.

Because the life that we live and the way that we choose to pay our bills sometimes doesn’t match that lie online. Because like I said, we went and drove buses for six months. Alaska was amazing. And we saw so much stuff and it was it was a total adventure. But at the same time, like we were working a job for money. And here’s the thing, I know a lot of people who will quit their jobs to run their real estate business full time. And many of them have come back to me and said, how are you doing this? Like I had to go get a job.

Like it’s this shameful thing that they had to start a construction company or they had to go back to their old career. It’s not shameful. You now have enough passive income that you’re no longer trapped, right? It takes the edge off of things. Like I could get fired tomorrow and I would be like, well, that’s unfortunate, but you know, I’m still gonna be able to feed my family, right? We’re just trying to make extra money to invest more so we have more passive income.

At the point that we get where we no longer have to work for money, literally, like working for money is boring. Like I’m just not interested in working for money. We haven’t gotten there yet. But when we do, we’re going to have to go through this self-discovery process all over again. It’s like right now we’re asking ourselves, like, how are we managing our cash flow and being humble and saying like, reducing our expenses, only spending on things that are high value. I’m taking the entire family to Japan, to Hong Kong, Okinawa and Tokyo in the fall,

and that’s going to be incredibly expensive. And my kids understand that we’re spending a lot of money on that trip, but we’re not going to spend a lot of money on these other things because we’re budgeting for really high value stuff that we love to do and we’re foregoing all of the impulse purchases and the nickel and dime type of stuff. So on the one hand, it looks like we’re poor, right? Because certain decisions we make make it look like we don’t have any money. But on other aspects, like I’m taking a huge family

to a multi-week foreign trip. And so keeping that in perspective and practicing that humility and practicing that restraint and deciding where you want to spend your money. But when I get to the point where I can buy all of it without having to think, I think I’m to have to go through another process of self-discovery. Like what’s really important to me? How do I want to spend my time? How do I want to spend my money? And I haven’t hit that yet, but you’re going to go through these evolutions. And so just keeping that in mind that

that this is a predictable thing that many people before you have gone through and learning from their experiences of dealing with it has really helped keep me centered because it’s really easy to lose sight when you’re driving an old car or a bus or you you take a job. It’s not shameful. It’s interesting. And I am having a blast doing it. And I am having a blast not having to say, I’m all real estate all the time or all investment all the time.

I’m all interesting all the time, and that’s my only threshold anymore.

Scott Bursey (34:48)
Emma, you have brought the fuel and then some today. This has been an incredible conversation. You’ve dropped some serious value bombs. Before we sign off, for those of our listeners that want to follow your journey, stay in your lane, or collaborate with you, what’s the best way for them to reach you?

Emma Powell (35:06)
But right now the best way to reach me, I’ve got a couple of different ways, go to highrise.group. That’s my pitch deck website where if you’d like to book a pitch deck for your startup or your real estate project, we’re right there. My daughter and I run it together. Also LinkedIn, emmapowell28 on LinkedIn. I post there usually a couple of times a week. And then my podcast, which is Passive Income Adventures. We basically just talk about all this stuff like…

How do you do more interesting things, more adventurous things, according to what you want, really diving deep into the lifestyle that you want, and then the aspect of how to pay for it. So we have people on who are doing it, who are already there, people who are just starting, and also the professionals that we need. So I’ll talk to tax professionals, I will talk to fraud prevention, mean, anybody who has anything around passive income, whether it’s real estate, startups, does not matter, all those financial things, so you can really run your family office well,

we cover on my podcast.

Scott Bursey (36:03)
Emma, you have been just incredible. Thank you for joining us today on the Real Estate Pros Podcast.

Emma Powell (36:10)
Yeah, thank you for having me.

Scott Bursey (36:12)
And to our listeners, we appreciate each and every one of you. If you got value from today’s episode, please subscribe. We’ll be filling your tanks with a lineup of elite guests, just like Emma Powell, who are accelerating and setting the pace for the rest of the industry. Until next time, keep your vision clear and your standards high. We’ll see you in the next episode, everyone.

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