Master Digital Marketing: 5 Sales Techniques Every Agent Must Know

John Harcar (00:00.866)
All right, guys. Hey, welcome back to our show. I’m your host, John Harcar, and I’m here today with Peter Roth. And besides his real estate journey and his journey in business, we’re going to talk about his expertise, which is building call centers and how you can implement that and build one into your business to create better leads. Remember, guys, that investor fuel, we help real estate investors, service providers, I mean, really all real estate entrepreneurs, two to five X their business. We provide tools and resources to grow.

the business that they want to grow and in turn may live the life that they want to live. So Peter, man, welcome to our show.

Peter Roth (00:36.322)
Hey, well thank you for having me.

John Harcar (00:38.422)
Yeah, I appreciate you coming on here today. I’m excited to talk about call centers. I have a little bit experience in that little niche, I guess. But before we talk about that, let’s talk about you and your background, kind of what got you here today.

Peter Roth (00:54.038)
got out of prison. You know, what got me here was actually a series of painful events. I got here because I had

John Harcar (00:55.35)
Hahaha!

Peter Roth (01:04.654)
to, like I say, a lot of people, right? You only learn when you make a mistake. And so I just have to learn from making a lot of mistakes, a lot of very, very expensive mistakes. And so, you know, you know, I’m on multiple businesses and in these multiple, all businesses need leads, right? don’t know the single one that says, no, I’m good on leads. Thanks. You can keep your leads, right? don’t think anyone’s ever said those words in the history of time. And so like everyone else, I needed leads. And in that journey, right, I had to test out all the usual suspects, all the typical,

angles of trying to get leads through the door. And like everybody, probably everyone goes through, you know, Facebook and Meta and Google PPC and maybe even YouTube, maybe even Snapchat and all those usual typical marketing channels. Self professed, I’ve never done anything in the world of, you know, traditional print media. So I wouldn’t know anything about a billboard or radio ads. Like, I don’t really know anything about that.

John Harcar (01:56.29)
Okay, right, right.

Peter Roth (01:59.458)
But I’ve done a lot of all the other things and every one of them has just led to just a series of painful gaffes. I’m sure every industry is a little different, right? So not all the little things I’m gonna mention may apply necessarily to every single industry, but I can tell you from the industries that I’m in, which is solar, roofing, HVAC, real estate, real estate investments.

I have run into almost exact same issues when I try doing those usual channels, which is like, let’s say Facebook, right? Cause I think everyone who’s listening to leave an Ivan would, a lot of people who are listening to this podcast have dabbled in Facebook marketing because it is relatively inexpensive, relatively accessible to the general public. And you don’t necessarily need to hire an expert to do it. You probably should wink, wink, but it’s, it’s, it is a pain in the ass and it’s getting worse by the minute. but there’s some real problems with running.

John Harcar (02:49.196)
I hear.

Peter Roth (02:51.984)
ads on pretty much any one of these networks and I can just name a few of them right now but like number one is market saturation which comes to which then snowballs into a lot of other problems which I’ll mention here in second but market saturations are a real problem especially you know if anyone’s here as a wholesaler which I would imagine is probably a lot of you

John Harcar (02:59.211)
Yes.

Peter Roth (03:11.63)
It’s a very saturated space as you all know right because the barrier to entry is pretty much nothing right so any can wake up one day and be like I’m a wholesaler right how hard is that and so You’re gonna be in a very very crowded market right there’s gonna be a lot of other people just like you or we buy homes for cash right and everyone’s got some messaging out there and It’s probably a lot of scammy messages You know so a lot of homeowners are out there with this ill-conceived notion that someone out there is willing to pay cash for their home at their price right

not a cash investor price, which are two wildly different things, as you guys know. But so these markets are so saturated that standing out from the crowd, especially given all the scammers out there, standing out from the crowd is incredibly difficult. So you end up spinning your wheels and running, trying different ads. Good luck doing a static image. Those don’t really work anymore. So now you pretty much have to do videos, and videos require a high degree of creativity. And I’ve mentioned this story on numerous different podcasts,

I like the Super Bowl, but I hate football. I like the Super Bowl because I like the ads. Because I’m a marketing guy, right? So I like the ads. But I hate football, so I never actually watch the Super Bowl. I go and the next day I’ll get on YouTube and I’ll watch a compilation video of all the ads. And it’s a twin.

John Harcar (04:17.654)
You like the commercials, right?

John Harcar (04:27.906)
Mm-hmm. Well, yeah, I’ve done that before as well.

Peter Roth (04:30.976)
It’s like 20 minutes long. was actually really surprised as to how many ads there are. this last year when I watched it, I couldn’t even tell you who was in the Super Bowl. That’s the funny thing. have no idea. But I can tell you the answer. Thank you. I knew that. I knew that. I’m kidding. I did not know that. I definitely didn’t know that. So.

John Harcar (04:40.29)
Chiefs and Eagles.

John Harcar (04:47.136)
Yeah, you did. Let’s just be honest.

Peter Roth (04:53.198)
I watched these ads and I think there was like 20 of them or something like that. Out of the 20, I swear to God, only two left a lasting impression on me. The other 18 or whatever were just completely unmemorable and actually really rather totally unimpressive. And I was like, this is the Super Bowl of ads as well. It’s like these companies have unlimited budgets, like tens of millions of dollars, and they’re hiring these Madison Avenue ad agencies full of Ivy League grads, and that’s the best they could come up with?

John Harcar (05:01.954)
Mmm.

John Harcar (05:08.055)
Great.

Peter Roth (05:22.934)
So I’m sitting here looking, scratching my head going like, if that’s the best they could come up with an unlimited budget, what the chance do you and I have of coming up with something genius on our own? Sorry. Zero. alert zero. Okay.

John Harcar (05:31.266)
Right? None? Yeah. Yeah.

Peter Roth (05:37.934)
So the odds of you coming up with something genius to stand out from the crowd is just almost impossible. now you have to assume that all your competitors are bigger, faster, stronger than you, because they probably are. So now you’re just going to waste a bunch of money being lost in the crowd, because no one’s going to click your ad, because they’re going to click the other guy’s ad. Or they’re to the guy’s ad who says, we’ll pay you full price, because he’s a scammer. And he’s waiting for you home to break you the bad news.

John Harcar (05:58.933)
Right.

Peter Roth (06:02.464)
I can go on and on and on about this. then you and I both know the second you even think something and Facebook is on in your computer market. Frickin’ Zuckerberg has already thrown you 100 ads just like it.

John Harcar (06:09.236)
My gosh, you know.

I was talking about that with someone earlier. It’s like me and my wife were talking about kayaks the other day and all of a sudden she picks up her phone and an ad pops up for kayaks. Like on Facebook, what the heck is going on here? Big brother.

Peter Roth (06:24.13)
That’s right. So, you know, the saturation thing is a huge problem. That’s number one. And then continuing, now you also, that means that you can’t really scale your ads because you think, okay, well, then I’ll just spend more money. I’ll wash, I’ll make the problem going. I’ll buy my way out of the problem. I’ll just turn up my daily ad spend. That doesn’t work. No.

John Harcar (06:29.26)
Mm-hmm. Yep.

John Harcar (06:43.702)
Mm-mm. Mm-mm.

Peter Roth (06:45.1)
Because if your ad isn’t performing, Mark Zuckerberg is not even going let you spend more money with him, which is weird, but he won’t even let you because he doesn’t want to bore his viewers with your boring ass ad. Which now puts you back into the same problem we just discussed, which is your lack of creativity, which don’t feel bad because we’re all in the same boat.

John Harcar (06:53.6)
Right? Right?

Peter Roth (07:03.968)
So it’s just the problems went on and on and on with Facebook ads and the same problem applied to pretty much every other channel out there. So that’s when I realized, look, the only people who are really avoiding all these problems are kind of like door knockers, which is, know, not for every industry, I understand that, but door knockers avoid these problems because they’re catching people away from Mark Zuckerberg. They’re catching people.

John Harcar (07:26.594)
Right exactly right now

Peter Roth (07:28.578)
Right? They’re catching people away from their computer, so they’re being shielded from that, so they’re not getting hit with a thousand other ads just like it. So now you’ve got their captive attention, and of course it’s a low percentage game. I get that, let’s be honest, everything is, especially today. And then I realized, okay, well there’s gotta be a way to do door knocking that doesn’t make me have to leave my house because I’m lazy. And I was like, well, cold calling is the same damn thing, right? This is digital door knocking, it’s the same.

John Harcar (07:50.562)
Mmm.

This is digital. Yeah, yeah, exactly.

Peter Roth (07:57.004)
Same thing, and guess what? I can scale that like crazy. Right? I can’t scale a team of door knockers. That’s well, you could, but it’s extremely difficult to find a team like that’s willing to do it. Let me go. But scaling a call center is very, very simple, especially if you know the right people. Hello. Then it’s easy to do. So.

John Harcar (08:06.178)
It is.

Peter Roth (08:15.822)
It solves a lot of these issues. You don’t have to worry about creativity and coming up with ads because there are none. You don’t have to worry about scammers, you know, infiltrating your your your homeowners mind because they’re shielded and away from them. You don’t have to worry about reinventing the wheel all the time. You don’t have to worry about Mark Zuckerberg. You have to worry about all these things.

John Harcar (08:33.238)
Yeah.

Peter Roth (08:34.068)
So the call center thing is extremely affordable. It can be done relatively for which I’ll share with your audience if you want me to. I’m happy to kind of give them like a quick, you know, Peter’s simple, quick and dirty DIY version of it.

John Harcar (08:47.719)
Hey man, go for it. This is your show, brother.

Peter Roth (08:50.35)
Oh, I thought it was your thing.

John Harcar (08:52.341)
Well, you know what I mean.

Peter Roth (08:55.822)
But you know, if they want, of course, if they have extra cash reserves and they want to do this with some professional guidance, well then, hey, reach out and let’s talk and let’s see if it’s something that you’re interested in. But so yeah, I mean, that’s that’s my why, right? I think it’s important for people to understand, like, you know, I’m not just out here, you know, peddling some form of marketing because, you know, because I think that it makes a lot of money. That’s not why I do it, because it works, because it worked for me and it works for all my clients.

John Harcar (09:18.903)
Right.

John Harcar (09:22.592)
What are some of the challenges, struggles people run into starting off when they’re trying to build a team of callers?

Peter Roth (09:32.366)
I can tell you right now. Look, a call center, depending on your size, it consists of either four or five components. A smaller call center, let’s call it something with under three setters, callers, agents, whatever you want to call them. A call center with three or less-ish would consist of four major components. And if it’s more than that, then a fifth. The four are the software itself. That’s easy. The agents.

John Harcar (09:49.218)
Mm-hmm.

Peter Roth (10:01.772)
That’s not easy. The leads that depending and then the script also depending. And then if you’re a large enough, if you’ve got more than three agents, you should probably have a manager. Right? So the hardest part of all is the human element, like without question, you know, without question.

John Harcar (10:18.626)
Oh, yeah. We talked about this before we got on a little bit.

Peter Roth (10:23.126)
You can figure out the dialer, that part’s not hard. That wouldn’t take too terribly long for even, and for a person who has no experience, that wouldn’t take too terribly long to figure out, maybe a couple, three months. The script wouldn’t take too terribly long. You can talk to your buddies, get the word out there. You can probably come up with a reasonably decent script. It doesn’t have to be the world’s best one. I don’t believe that there’s such a thing that, I will never tell you that a call center is successful because they have the best script. That’s never the winning component. It’s just a component.

John Harcar (10:41.228)
Right, no.

Peter Roth (10:52.032)
It’s the leads I think are getting a little bit higher, rising towards the top in terms of importance or the data that you call.

John Harcar (10:58.924)
data that you’re getting now.

Peter Roth (11:00.14)
The data that you call that definitely can be a make or break. and that can be a real challenge for me. That was a huge challenge in my journey was finding the right data because, know, I felt that I had good agents. felt that had a good manager. knew that my dialer was well, was well dialed in and my script I thought was good enough. It was perfectly fine. I didn’t know where to get data. You know, I was either overspending with, you know, batch data or prop stream or something like that. I was overspending cause all those companies are sorry.

ripoffs and you know and they’re selling you what they call you know skip traced homeowner data but really it’s all auto skip traced and it’s just garbage like the you know the accuracy rates like in the low 70 % range

John Harcar (11:43.188)
Yeah, yep.

Peter Roth (11:44.108)
You know, if you’re getting skip trace data, which if you, if this is a new term for you, you should be writing this down. Skip traced homeowner data is really where it’s at. You really want good quality skip tracing homeowner data. And that can definitely come at more of a cost, but you don’t need to be spending crazy amounts of money on it. You don’t need to be spending 20, 25 cents a record. Like some of these companies charge because they think they have a monopoly on the market so they can just gouge these gouge you guys. And that’s just, it’s highway robbery. like,

John Harcar (12:09.025)
Right?

Peter Roth (12:12.844)
You look, here’s my thing. It’s like, if you want to get a good price on anything, you know, you don’t want to go to the company with the biggest flashiest branding and the fanciest trucks on the road and the, and the best ads. They got to pay for those and somehow it’s like, you want your HVAC system fixed, you call the company with a hundred beautifully wrapped vans on the road, or you pick go on Craigslist and, know, call the guy, call the Chuck in a truck who works out of the back of his beater truck.

John Harcar (12:22.818)
That’s gotta pay the marketing budget. That’s why they’re charging so much. Yeah.

Peter Roth (12:39.36)
Of course there’s risk associated with it, but which one do you think is going to charge you more, right? So why do you think batch leads and prop stream is so expensive? They’re the monopolizers in the game.

John Harcar (12:44.011)
Yeah.

John Harcar (12:51.458)
Yeah, I started off my real estate business or career, I guess, with a company called Rebo Gateway, which was a data provider. So yeah, I’m very aware. I know the whole data scheme, especially with call centers and you want to make sure you have the quality of that data. So you mentioned that your dialer is dialed in. What dialer are you using?

Peter Roth (13:13.218)
We like ready mode.

John Harcar (13:14.976)
Ready mode, I’ve heard good things about that.

Peter Roth (13:17.004)
Yep, ready mode has been great. And if any of your audience, by the way, wants, so I have an affiliate link and it’s not, this is not me pushing for me to get a few bucks on it. The reason why we do it is because I actually negotiated a pretty good deal with them. So, and when he uses my affiliate link, they’ll get a small discount, which normally they don’t. But the cooler thing is that I’ve negotiated with their national sales manager. His name is Russell. Hi Russell. Russell has said that anyone who signs up underneath us will get his personalized one-on-one white

glove onboarding support, which no one else gets. So that’s the biggest thing by far.

John Harcar (13:48.682)
Cool. Cool. Yeah. I don’t know if you gave me your affiliate link or not, but if you want to send it to me, we’ll put it in the show notes at the end. so what do you think are some of the most important first steps that someone needs to do outside of calling you to help them set up the call center? what are kind of, if they want to do it on their own, they don’t have a lot of budget. Like what are the first couple steps that they can do to get on the right path for success?

Peter Roth (14:13.932)
Well, we just said the dialer, right? You’ll have a link to it right in the description or in the show notes somewhere here. So the dialer is number one. As I mentioned, the four components is the dialer, the agents, the leads, the script, and then one day the manager. Let’s leave that off the conversation for right now. Script, you’ll have to do your own research on the script thing again, but I don’t want anyone to think that that’s the most important component. A magical script really is not the thing.

John Harcar (14:15.606)
The dial is one, right.

John Harcar (14:37.602)
No, no, no.

Well, and the funny part is too, like, know, you don’t matter what you’re going to say to someone, if they’re motivated, they’ll talk to you.

Peter Roth (14:46.862)
Yep, you’re absolutely right. You’re just sniffing for motivation anyway. You don’t really need anything fancy. You want to sell? No? Bye. I I’m not trying to convince people to sell.

John Harcar (14:55.118)
I thought about, okay, you get that little, yeah, you get that little whiff of some potential intention and then yeah, that’s what you need to get on. That’s what you need to be aware of.

Peter Roth (15:01.006)
Yeah.

Yeah, I’m in other industries where the cold call is actually really complicated and like pulling teeth. Whole selling is actually really, really simple because you’re not trying to convince people to sell their home. You’re just sniffing for motivation. You’re like, are you or are you not maybe interested in selling? you’re not? Goodbye. I mean, it’s all.

John Harcar (15:19.66)
Right. Yeah. Next next next thousand people I got geared up in the dialer.

Peter Roth (15:26.198)
Yeah, so scripting don’t overthink that. So now we’re down to the last two components, which is agents and leads. Let’s leave agents for last. So leads. Leads is more attainable. So I already mentioned maybe who not to go to, which is the big brand names. I mean, you can certainly start there if you already have an account or if you’ve got some special deal that I don’t know about. Hallelujah, go for it. But, you know, don’t overspend on leads, you know, but try to find something that’s reasonably good priced. You can talk to me if you’d like.

John Harcar (15:35.436)
Yes.

Peter Roth (15:56.134)
help you with that as well. And then the last component, which in your case would be the most difficult, is the agents themselves. Now,

John Harcar (16:03.712)
Real fast before we go into agents, skip tracing, right? Let’s give these guys some ideas of who to use for skip tracing.

Peter Roth (16:08.302)
Alright.

We do our own in-house skip tracing. I say in-house loosely. We have a team out of Pakistan and that’s how we’re able to keep the prices down. So I got a team out of Pakistan that literally does, it’s a combination of manual and auto skip tracing. So they’re doing both. So they’re doing some scraping, which you have to, otherwise it would just be astronomical expensive. So they’re doing a mixture of scraping with some human elements. So it’s a pretty big team. There’s like 15 of them.

John Harcar (16:39.532)
What’s your contact rate with those?

Peter Roth (16:42.241)
Contact that’s a really good question that really depends I don’t honestly don’t know because I don’t do that much wholesaling either as I mentioned to you before we got started I don’t do that much. I don’t pretend to be like the world’s best wholesaler I’m really not my focus is really on this thing. So I honestly don’t know I don’t

John Harcar (16:56.45)
Okay, yeah, I mean, because I’ve always I’ve always know like if and that’s how I judge my lists right is if it’s 10 % or less contact rate, then you got to start moving on to a new list, right? You want to have somewhere up in the 13 to 15. You know that that’s a that’s a pretty solid contact.

Peter Roth (17:10.648)
I

Here’s what I can tell you. What I do know for sure is the accuracy, the actual level of accuracy. I think that would be a good place to start with. Skip tracing varies all over the board. Just because you see the word skip tracing on someone’s website does not mean that it’s a high, there’s different degrees of quality within skip trace. I, know, the batch leads of the world, their level of accuracy is in the seventies, like low 70s. So nothing special at all. You’re overpaying. You might as well just get junk data at that point.

John Harcar (17:18.1)
is huge. Yep.

John Harcar (17:28.17)
Yeah, yeah, yeah.

John Harcar (17:36.758)
Yeah. Yeah. All right. Now let’s talk about the most important and the most difficult agents.

Peter Roth (17:42.074)
agents yeah well here I’ll just fast forward and tell you the good news we do in-house recruiting we’re not even expect we’re literally 650 bucks to go recruit you an agent with experience and with a cold calling agent with replacement warranty

John Harcar (17:52.387)
a cold calling a cold calling agent

Wow, okay, and how do you guys, I mean, you guys put these guys through like a couple week training or how do you guys really get them to speed?

Peter Roth (18:02.656)
No, that would cost a lot more in order to do that. And I keep thinking about doing that as doing in-house kind of training where we literally put them on our own team for a little while. It would cost so much more. What I do instead, which I think will make you, any of these listeners feel good, but we do instead as we vet them in advance. And what we simply do is we unannounced, we throw a bunch of objections at them and I want to hear how they handle them. So we just, then what I do right after that is unannounced. Also, we do a live role play. like, okay, cool. Tell me your

John Harcar (18:26.54)
Yeah.

Peter Roth (18:32.619)
script because I know you got one. So tell me your script. I want to hear what you would say right now if you were cold calling for wholesalers. And I just want to hear their natural pitch. It doesn’t have to be perfect, but I want to hear what their natural pitch is.

John Harcar (18:43.83)
Well, and I think too mainly what you might be looking at, correct me if I’m wrong, is you’re not necessarily looking for the, yes, you want to hear the objections. You want to make sure they’re intelligent and they know how to, they’re quick on their feet. But I think more importantly, it’s gauging tone, pace, you know, all those things that are really the, the, the factors in my opinion, that determine the quality of your calls, right? How your tone is matching with the other person, how you’re mirroring those.

Peter Roth (18:57.272)
Mm-hmm. Mm-hmm.

John Harcar (19:11.904)
Those situations and those things are, think are vastly.

Peter Roth (19:15.488)
I totally agree. One of the other big things that we’re also listening for is a big telltale sign of a rookie is someone who says yes to everything. Someone who thinks that the only way that they’re going to get an appointment is just by agreeing to have soup. Is this going to be quick? yeah, it’ll just be 10 minutes.

John Harcar (19:23.382)
Yeah, right.

Peter Roth (19:31.094)
Are they going to try to like actually like talk me to say, no, no, no, they’re just going to drop off information at your house. So they’re just saying anything that they possibly can to get the appointment as a total rookie. Because a professional would be like, is this going to take some time? Yeah, I it could take 30 to 45 minutes, just depending on how many questions you’ve got.

John Harcar (19:39.17)
It’s a good end appointment, yeah.

John Harcar (19:48.416)
Why do you ask?

Peter Roth (19:49.452)
Are you going to try to sell anything? like, no, but I am going to. You know, I think the goal here is to see if there’s a good fit for us and see if maybe buying your property matches up with both of our needs. And if there’s a good alignment, I’ll see if I can help you. If I can’t, we’ll shake hands and part ways as friends. You know, so it’s like, it’s a very open and honest conversation. I’m not trying to make you happy. I’m trying to be honest. And a professional will do that. And a rookie would be like, no, no, we’re not going to try to sell you. They just say yes to everything. They just want to.

John Harcar (20:03.714)
I love that,

John Harcar (20:15.682)
Yeah.

Peter Roth (20:16.716)
always get make the homeowner happy. So agent you can look you don’t have to pay company like me to do it you can totally find people for free. Of course it’s a pain of course it’s going to take some work. You don’t have to have a college degree and recruiting to do it it’s not hard to do but it is going to take time. You gotta get on Facebook groups you gotta get on Indeed you gotta go to the different places and interview a bunch of different people. Of course you can do it for free. You can give us 650 bucks we’ll take all the pain off of your shoulders and do it for you. Maybe there’s other competitors who do it for less. I don’t know but you know we are

John Harcar (20:37.538)
Mm-hmm.

Peter Roth (20:46.68)
for replacement warranty so I think it’s pretty pretty risk-free for anyone to give it a shot so that’s how do it so yeah

John Harcar (20:51.314)
Awesome. So now, and you mentioned because there might be some other folks that are in other industries or have other businesses, right? We know a lot of, you know, guys from our masterminds have multiple businesses. So what all are you, do you work, what industries do you mainly work in?

Peter Roth (21:06.178)
Look, I’ll tell you what I focus on, but then I’ll answer your question more accurately. So I’m mostly in home services. So solar, HVAC, roofing, but I’ve done a lot for real estate investors, for realtors, mortgage guys, insurance guys. But the beauty, I love your question. The beauty of it, I talk to business owners every day. That’s all I talk to. And I don’t know too many business owners that are in one business. Almost every other guy I talk to is in more than one business.

John Harcar (21:32.866)
Mm-hmm.

Peter Roth (21:33.73)
What’s so cool about a call center, whether you do it through me or not, I don’t care. But what’s so cool about a call center is that it’s a, it solves the biggest problem that every business has, which is more leads. Like I said, 10 out of 10 businesses need more leads. Once you understand the fundamentals and the basics of how to operate a call center, whether it’s through my guidance or some or through someone else’s. Now you have a skill for life that will, that you can carry through through every single business venture you ever, you ever decide to, to, to get into. That is an insane,

John Harcar (22:01.29)
replicatable.

Peter Roth (22:03.694)
skill to know how to have to know that like, I want to start new business and blah, blah. and guess what? can generate leads myself starting tomorrow because I own a call center. Like how cool is that to be able to, how cool is that? Yeah.

John Harcar (22:05.292)
Yeah.

John Harcar (22:13.91)
That is, yeah, no, that’s incredible. So where do you see your business going? mean, what’s your growth path?

Peter Roth (22:21.164)
Yeah, yeah, yeah. So, well, interesting that you should ask that question. I now my next play is actually to start working with larger companies that are looking to eventually maybe sell that are looking to expand and grow and have a nice, have a nice exit, a really big exit. I’m looking to partner with companies like that. I’m looking to find companies that are doing close to maybe a million in EBITDA right now, that, know, have a vision to take that company to maybe five or 10 million in EBITDA. I can help

them. That’s what I do is I help companies scale and grow with the intent of trying to find a private equity group to buy them out. So I’m looking to find people who are, you know, maybe our age, right, that are kind of sick of the grind and maybe don’t see a path to retirement. I want to help them get there. I want to bring my expertise and my connections in the private equity space and help them scale their company quickly, like two to four years and get that big and get that big exit.

John Harcar (23:19.582)
Awesome. you, do you have any plans to buy anymore? Do any more real estate transactions? I know we talked about wholesale at one point. I mean, are you, are you moving away from all that?

Peter Roth (23:26.35)
I do. I’m working on a software right now, actually. I’m working on a software that can generate contracts, that can generate purchase for sale agreements in pretty much any state. so, as you and I both know, it’s direct to agent outreach, not direct to homeowner.

John Harcar (23:33.698)
Hmm.

Peter Roth (23:45.102)
And so the idea, it’s pretty much already built. It’s like 99 % done. I’ve already been testing it. But the idea is that, you you have a VA or AI that goes out there and loads up your system with a bunch of homeowners that maybe have had market, homes that have been sitting on the market for too long, 91 days or something like that, that have been relisted a couple of times that are maybe an original condition, outdated, whatever, right? Homes that are a good candidate. And then we send, using my algorithm, we send out a calculator

offer to the realtor to the real estate agent on file and because it’s an actual legal contract they have to reply there you know they’re finding that’s their responsibility that’s their fiduciary responsibilities they have to respond whereas if you just send them a verbal or just a you know an unofficial offer they can just ignore it they really don’t have

John Harcar (24:23.65)
fiduciary.

John Harcar (24:31.744)
Yeah, I got text or something like that.

Peter Roth (24:33.516)
Yeah, they’re just gonna and they know you’re just a bottom feeder like everybody else. So but if you send an actual legal contract, they do by law have to respond even if it’s a lowball offer. So I’m you I’m working on an algorithm that can actually soon it’ll be AI driven right now it’s VA driven but sooner to be AI where the AI can actually analyze the photos of the property and detect if it needs a lot of work and a calculation as to roughly how much work it thinks it needs and then it can make a reasonable offer based on those.

John Harcar (25:00.108)
Wow, okay.

Peter Roth (25:00.819)
those calculations. So I’m working on that which will then be tied into the call center together to bring the whole this whole thing.

John Harcar (25:09.366)
love it man, that sounds like a pretty cool software. I’ve never really done Direct-to-Agent, I’ve pretty much done Direct just to homeowners, but I mean I’ve always wanted to do Direct-to-Agent, but I just never did. That system software sounds like it’d be easy, because you can just pump them out. Wow.

Peter Roth (25:25.538)
You don’t have to really you do nothing. You don’t do anything. You don’t do anything until the realtor responds back that their client is interested. That’s when you that’s when you take over, which you get automatically notified that we got a live one on the hook.

John Harcar (25:32.578)
I love it.

John Harcar (25:37.578)
I love it. Man, I love your business. I love what we talked about here. If folks want to get a hold of you and they want to use you to help build a call center or maybe just have some questions, what’s the best way to get in touch?

Peter Roth (25:47.532)
Yeah. You know, I think on Facebook, if they just want to reach out to me directly on Facebook, I think that’s where I’m kind of like most active. And so that’s just facebook.com forward slash official Peter Roth.

John Harcar (25:59.81)
And then send me any affiliate links you have. mean, I can always put those on there as well for you. guys, I hope you took some good notes here. Call centers, they’re very, profitable if you do them the right way. But that’s the big key is doing it the right way. Take advantage of his services. least pick his brain. Talk to him about how to do it the best way if he can’t afford it. Peter, thank you again for coming on.

Guys, I hope you have all enjoyed the show. I know I sure did. And we’ll see you on the next one. Cheers.

Peter Roth (26:31.608)
Thank