Subscribe via:
Show Summary
In this conversation, Shiloh Lundahl shares his journey in real estate investing, discussing his strategies, challenges, and the importance of networking and learning from others. He emphasizes the value of being first or last in property deals and the impact of masterminds on his growth. Shiloh also reflects on how his background in wrestling shaped his mindset and approach to business.
Resources and Links from this show:
-
Listen to the Audio Version of this Episode
Investor Fuel Show Transcript:
Shiloh Lundahl (00:00)
Let me share with you kind of where we are at in the market in my opinion, okay Right now I’m seeing deals that are better than anything I’ve seen in the last three years and some of the reasons why is because You have in in everything you’re gonna have people that are really good at it and everybody elsethe top 10 % kill it. And so the question is, what do the people
in the top 10 % know that I don’t know yet.
Q Edmonds (02:05)
Hello everyone. Welcome to the real estate pros podcast. I am your host Q Edmonds Excited to be here today excited about my guest He said a phrase that I quite didn’t understand he explained it to me and I’m sure he’ll probably explain it to you more But he said it’s good to be first And it’s good to be last thing. I’m gonna let him explain that it makes total sense once he explained it for sure So I want to introduce you all to Mr. Shiloh Lundahl ⁓ Mr. Shiloh. How you doing today,Shiloh Lundahl (02:35)
I am doing great. It’s a great day. lot of great opportunities. I’m super excited. It’s 2026. Last year, 2025 was a tough year for a lot of people, including me. And I am just really looking forward to this upcoming year.Q Edmonds (02:50)
Absolutely. Well, I stand with you really looking forward to 2026. Me and my wife, we bought in 2025, we have what we call a gratitude jar. And so what we have done all 2025 was write little things down that we was grateful for. And so coming into the new year, 1155, we’re literally reading hundreds of things that we were grateful for in 2025.and they continue that gratitude in 2026. And so I’m with you. I’m excited about 2026. I know it’s gonna bring some amazing things, And so listen, I wanna dive right in. I want you to tell the people what your main focus is these days. Give us, if you don’t mind, a little bit of an origin story of kinda how you got into real estate, how you got to where you are today. And then if you don’t mind telling us what part of the world you’re in. Mr. Shiloh, sir, you have the floor.
Shiloh Lundahl (03:41)
So I’m in Arizona and I started investing in Real Estate in 2010. And basically I read the book Rich Dad Poor Dad and recognized the importance of having an asset. And so I bought a property in my neighborhood. had some people that I knew that wanted to move into the neighborhood. And so I said, hey, if I bought this house, would you guys want to move in and rent it? And like, yes, they would. And so they did.And that was just kind of me getting started. And then I didn’t do much after that. I was listening to a lot of Dave Ramsey kind of trying to get out of debt and things like that. Then I found that Robert Kiyosaki had some other books and I’m like, let me read some of those. So I was reading some of those. I read Casual Quadrant, really great book and just kind of learning ⁓ more about kind of a shift in mindset from understanding assets, understanding small business and things like that.
And then I went out on my own as a therapist. I’m a licensed clinical social worker and I provide therapy. so I, I, you know, connected with some other therapists in a building and then that building came up for sale. And so I actually purchased that building. had a family member help me with the down payment and then I purchased that building.
then, ⁓ after that I connected with a buddy and I said,
that I knew was a real estate investor. I said, Hey, you know, I’m, interested in doing some real estate investing. And so he’s like, all right, well, let’s do it. And so we just started kind of working together. This was, you know, back in 2015, 16. And so we did some flips during those years and it was great. I learned, you know, my first flip, I only made like $13,000, but it was life changing for me because, know, I was making maybe, I don’t know, $70,000 a year at the time.
And making $13,000 on a flip that I was able to do, you know, on the side was really, you know, life changing for me. was like, wow, I didn’t know this was an option. And so that was in 2015. And then in 2016, we, you know, did about five or six flips together, maybe seven flips, and I made about $95,000 again, on the side. I’m like, wow, this is a real thing. And then the
the margins for making profit got smaller and smaller. And so we were trying to specialize and learn ways to develop a niche that would be lucrative. And so we went to a training on lease options and we started to learn about lease options. And we found that doing lease option would make you two to three times what a flip would make you. It just takes a few years to go through that cycle.
And so we were finding these properties, um, under market value, and then we would get them, we get loans on them, and then we would put lease option buyers, tenant buyers in these properties. And we started doing that in 2017 and then we just kept doing it, kept doing it. Then by 2020, we had purchased, you know, 80, uh, 80 houses. And then, you know, in 2020, in 2020, we purchased some mobile home parks as well. That was kind of the shiny object that we.
you know, went after for a little while. And you know, we made money with them. But I think that we would have done better if we just stuck with the single family homes. But we know we got about 250 units all together by 2022. And then, you know, our goal was just to have a five year business together to, you know, create a business we did, we created one that had about $8 million of equity in about five years.
And it was awesome. It was a great experience. We learned a lot. We split the company up and you know, I kept the properties in Arizona. He kept the ones in North Carolina and that’s kind of my story of how I went from, you know, nothing to, you know, having hundreds of properties and now we’ve sold, you hundreds, but we still have about, you know, nearly 40 single family homes. We have
just ours and then we also have about 35 with partners. I have my commercial building, which is the therapy practice that I have and we also you know we we funded the purchase of an assisted living. My wife manages a lot of the assisted living and then we have these really cool five vacation rentals. We have a couple of cabins up in Arizona, the mountains in Arizona.
And then we have these three really amazing properties out in Costa Rica. And so, you know, I’ve, I’ve pivoted from just, um, buying, uh, properties to really focusing on, networking and connecting with people, um, that are doing things at a high level. And so I’ll, I’ll bring them to Costa Rica with me and we host masterminds out of these properties or people that are newer and wanting to learn. I’ll bring them to Costa Rica and, and, you know, teach them how to.
start investing in real estate and do some coaching and things like that. And so that’s my story.
Q Edmonds (10:23)
Mr. Shiloh, thank you so much. Thank you for the origin story. Thank you for walking us through, showing us where you came from, to how you got to where you are now. And you said some couple of buzzwords that really connect with me. One, you talked about therapy, something that I believe in. Therapy has changed my life. You talked about Dave Ramsey. That’s something that clicks here in my household. You talked about networking. talked about high level. And so I kind of want to peek into you and learn what is somepersonal strategies that you use for yourself, tools that you have developed for yourself that you know help you be a businessman, but also just be the person that you are today. Like I’ll give you, like I have a saying, say destiny has no wasted moments. mean, whatever we go through in life and pick up tools that we kind of just help us be who we are today. So what are some of the things that you have picked up through your life that kind of make you who you are today?
Shiloh Lundahl (11:15)
That’s a really good question. would say a couple things. One, ⁓ wrestling in high school probably had a huge impact on my development and mindset because ⁓ wrestling is hard. You know, there’s a lot of sports that are hard, but you know, if we want to be real, wrestling is the hardest.Q Edmonds (11:35)
So far I heard, I don’t know nothing from experience, but I’ve definitely heard for sure. Yeah.Shiloh Lundahl (11:43)
The idea is you can’t hide anything right you’re out there on the mat with another person And the idea is who is going to be the one to be able to control the other person, right? Who’s gonna be the one that’s able to score that’s able to you know, him down, know possibly pin the other person and and all of your training is Showcased out there on the mat for everybody to see so what you did or didn’t do becomes obvious, right?And it’s hard. And you have to put everything out there. so ⁓ and being aggressive is, is, I guess rewarded is I have to go hard, I have to work really, really hard at this, you know what I mean? And so I think taking that attitude into business has been helpful for me. Like, even when I became a therapist, I’m like, okay, I really don’t want to hurt anybody. And so I need to
do a ton of learning. So what I did early on, after going through school and everything like that, and school kind of gets you, ⁓ I don’t know, kind of ready a little bit. But it’s after school, your own personal learning that really has a big impact. So after, know, getting my master’s degree and starting out as a therapist, I bought a bunch of trainings by high level ⁓ therapists. And I was learning about, you know, a ton of things.
trying to understand concepts and models better and better and better. And so I spent like thousands and thousands of dollars on training material. This is after school, you know what I mean? After graduating because that was really important that I didn’t hurt people. And so I needed to know how to help without hurting. And I think that the same thing with wrestling, same thing with, you know, becoming a therapist, I threw myself into it to learn as much as I could because I wanted
I needed to do well. I didn’t want to just do okay. I wanted to do really, really well. So same thing with real estate investing. I’ve thrown myself into it. I’ve paid for coaching. I’ve paid for mastermind groups. I’ve been in a lot of mastermind groups. I’ve connected with people that are doing things at a high level. And I think that that has helped me learn things that the average investor
Doesn’t know so like let me Let me share with you kind of where we are at in the market in my opinion, okay Right now I’m seeing deals that are better than anything I’ve seen in the last three years and some of the reasons why is because You have in in everything you’re gonna have people that are really good at it and everybody else right so in other words like ⁓ with flipping
you’re gonna have, you know, let’s take 100 % of the people, about half the people are not going to be great, right? Probably not going to make money. After a deal or two, they realize this isn’t for me. The other half are going to make money. And of that other half, you have probably 30 % of them do okay. They do okay. Then the top 20 % do well.
But the top 10 % kill it. You know what I mean? And that’s in, you know, in rentals and building portfolio, it’s in ⁓ flipping, it’s in mobile home parks, it’s in, you know, ⁓ self storage and everything, you’re going to have that top 10 % that do better than everything else. I mean, that’s also in probably stock investing and things like that. And so the question is, what do the people
in the top 10 % know that I don’t know yet.
Go figure that out. What competitive and competitive advantage do the people have the top 10 % that I don’t have yet? How do they? How are they in the top 10 %? And then you go and you connect with people that are like that. And the more you do that, the more you naturally learn and
And you know as you’re associating with them you start doing things that they’re doing and what they’re doing is leading them to be those top 10 % people so So that’s that’s what? What I’ve been doing and you know, like just to give you an example you probably have heard of Henry Washington, right? he’s a guy with bigger pockets and you know, he was at a Bigger Pockets conference and I just chatted with him for a minute and I know that he does a lot of flipping and
you know, I didn’t have a lot of confidence in flipping. So I just said, are you making money flipping? You know, let’s be real, are you making money? Like, all right, what are you doing different than everybody else? This is what he said, make my properties look better than everybody else’s. And I sell them for a little bit cheaper. And that’s how I do it. And so it was very simple. And when you look at it, you’re like, yeah, that makes sense. Make your properties better than everybody else’s. Sell them for a little bit cheaper.
Q Edmonds (17:34)
Mmm.Shiloh Lundahl (17:46)
you’re going to be giving the greater value. And so that’s just an example of having one conversation with somebody that that made me take what I was doing and pivot a little bit to get better results. And so that’s what I’m doing now. I’m trying to make my properties a little bit better than everybody else’s and so for a little bit cheaper. And so I had a property that I just put up on the market. ⁓ within I think five or six days, it had a cash offer.at ⁓ at the price point that I put out there. Yeah, that was helpful. Another thing that was helpful. I have so I teach I have meetups every month in Mesa, Arizona. And ⁓ like a month or two ago, I had a you know, some people come to the meetup. And we were just introducing ourselves and sharing, you know, different ideas and things like that. But one guy said, this is what I do when I’m looking to sell a property. I put it up on Zillow.
And then after it’s been on Zillow for a week, I look to see how many views and I look to see how many saves and then I divide it. If the number of, I take the number of views, I’m sorry. I take the number of saves and I divide it by the number of views. If it’s less than 8%, I know that it’s priced too high. So I adjust the price down until I get the views.
to the ratio to 8 % or higher, and then I know it’s gonna sell quicker. So that, and you know, we asked him questions about that. He’s like, look, I’ve done this for a long time. I’ve done the research. This is what we found, and this is what we do. You know what I mean? So it’s just a small thing that you learn from somebody through connection that can take your business and completely change it. So anyway, that’s what I’ve learned.
Q Edmonds (19:44)
Absolutely. Now I think for Mr. Shiloh that’s why it was important for me to ask you to kind of peek into your mindset, the tools that you’ve developed over the years, the strategies, personal strategies that you use, because you said, you know, it’s the littlest thing that can change the trajectory, right? I mean, got, I mean, you gave, you gave numbers, you talked about it. There’s people that’s going to be successful in real estate, people that’s not going to be successful. We got the same people that’s tied to the same vehicle, but what is it different that’s going on? And I think some of that is involved withpeople’s mindset, people’s development, people’s tenacity, intent, not intensity, consistency, discipline, like these little things is going to help people have the extra mile to go the extra way. And you talked about it, I think the mindset and then you talked about relationships. You haven’t quite said relationships, but you talked about being in masterminds, asking somebody a simple question. Hey, are you making money on flips? If you are like,
how what’s happening? How are you doing it? And some people are not curious enough to do that. And so I want to ask you because you talked about it, but I want to put a bow on it. I want you to talk to me about building relationships, have relationships building business relationships. Has it affected you in a positive way? What is your perspective on building relationships? Is it important to you? Talk to me, Mr. Shiloh, a little bit about relationships.
Shiloh Lundahl (21:08)
Personally, I would say super important. And the reason being is because there’s a phrase that I like, which is you’re only as good as your mastermind group. That basically means is, you you take people that are at your level, maybe a little bit higher, if you can get into that group. And maybe they have, you know, and it’s likely they’re gonna have skills that you don’t have, and that you’ve had experiences that they don’t have. And what happens is when you do that, when you come up,across a problem, the likelihood is somebody else in your group has already gone through that problem. And they know the answer because they already went through it. And so there’s a lot of value in being able to connect with these people.
Okay, so let me start with so what I have found in ⁓ in connecting with mastermind groups is that there’s going to be people that have gone through difficulties. And you may have a difficulty that they’ve already gone through. So by connecting with people that are doing things at a high level at your level or a little bit higher, ⁓ the problems become a lot less big.
because you’ve already had people that have solved it. And really a problem is a problem when you don’t know the answer. But when you already know the answer, it’s not really a problem. You just go through the steps to get it fixed. You know what I mean? And so if the problem is when you don’t know what those steps are, that’s when it becomes a problem. When you do know what the steps are, it becomes a task.
You know what
I’m saying? And so, ⁓ so I would say for me and my development, connecting with people that have that do things at a high level has been ⁓ super life changing for me. Super life changing. So you want to do a couple things that you want to read or you know, listen to books on audible or whatever, and start hearing these, you know, newer ideas and stuff like that. Because you also want something that you can
you know, offer and then go out and work hard. You don’t want to just, you know, follow the curt tales of somebody who’s doing something great and not have much to offer. Go and put yourself out there and learn and grow and put forth a lot of work and effort in learning so you can actually have something to offer.
Q Edmonds (23:35)
Yeah, so well said, Mr. Shiloh. Listen, sir, man, I thank you so much for coming through. I thank you for sharing so many pearls of wisdom. If someone wanted to reach out to you, connect with you, collaborate with you, learn more about what you’re doing, what’s the best way for them to get in contact with you,Shiloh Lundahl (23:52)
Well, let me tell you that, but let me answer the question that you had at the very beginning, which was, ⁓ why is it good to be first? Why is it good to be last? Is that okay? Yeah. We didn’t get that. So what I have found is, ⁓ it’s good to be first and it’s good to be last. In other words, when a wholesaler sends out a deal or a real estate agent puts a deal on the market or whatever. if you can be first, if you recognize, if you know your market really, really well, then you can recognize what a deal is.Okay, they send out the deal. Hey, this is the property. The here are the pictures. Here’s where it’s located. If I know that market in that city really, really well, I can see immediately if the average price point is 350 and they’re selling this house at 225. I’m like, okay, this is a really good potential deal. Let me take a look at the pictures. Oh, and look at the pictures. Yeah, probably needs about 50,000 and work. But I buy it for 225, put 50 into it. Now I’m into it.
⁓ 275, it’s still worth 350. There’s value there, right? So, ⁓ so it’s great to be able to put in the offer, connect with the wholesaler connect with the realtor right away saying, I’m interested in this property. Here’s my offer. Okay. So if you can do it at the very beginning, you and you can be first a lot of times you get yours accepted. Now, let’s say you’re seeing that property, you know, you know what, this just doesn’t fit my numbers yet.
they’re selling for a little bit too high. If I could get it for, you know, $20,000 less, this would be a deal for me right now. It’s not a deal. If I can get it for less, it would be a deal. So then you send out a message to the wholesaler or realtor. Hey, I’m looking at this property. I’m interested in it. I ran my numbers and in order for this to work out for me, I’d have to buy it here. I know that that’s less than what you’re looking for. So, you know, totally understand if you don’t accept it, but just kind of keep it in mind if you don’t sell it and if you need to, I’m
I’m happy to buy at this price. I buy a lot of properties and ⁓ this would work really well for me. Right. So, so you’re either first or last is where you find a lot of those deals. So that’s one thing I want to tell you. But if you want to connect with me, you can go to my website, is meetshiloh.com. M E E T S H I L O H.com on there. You have all of my, ⁓ my social media connections, my YouTube channel. ⁓
And then also it talks about my retreats on there. We do have a retreat coming up for high level investors, people that want to find value in connecting with other high level investors that want to build community. We have a retreat coming up in Costa Rica, I think ⁓ April 20th through the 26th. We go to my three amazing properties out in Costa Rica. We have a great time, do fun excursions, but we just connect with each other, talk about business. We break it down. We find out ways of
of improving and it’s life-changing for people that go out there and they just find so much value in doing it. So that’s another thing. And then also if you’re ⁓ and want to learn, I do some coaching that way as well. And you can find that out on my website as well. So that’s how you can connect with me.
Q Edmonds (27:05)
this and Mr. Shiloh sir, thank you so much man. Thank you for coming through. Thank you for your time. Definitely thank you for your story. Thank you for your perspective, the way you think and bringing that thought process to this podcast. I greatly appreciate you sir. Thanks for coming through. Absolutely. So listen, y’all got the value for Mr. Shiloh. Check him out. You’ve heard the three.Shiloh Lundahl (27:20)
Thank you.Q Edmonds (27:25)
The three places in Costa Rica, you want to go check them out, please link up with them. But definitely make sure you are subscribed here because I promise you we’re going to continue to bring up amazing people just like Mr. Shiloh So sir, thank you again. To everyone else, we’ll see you on the next time.
