How to Scale a Real Estate Empire with Logan Veer

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Show Summary

In this episode of the Real Estate Pro Show, host Erika interviews Logan Veer, a successful real estate professional who shares his journey from flipping houses as a teenager to thriving in wholesaling. Logan discusses the importance of consistent marketing, effective property-finding strategies, and the lessons learned from various deals. He emphasizes the significance of networking and building relationships in the real estate industry, as well as his aspirations to scale his business and mentor others in the field.

Resources and Links from this show:

• • • Investor Fuel Real Estate Mastermind
    • Investor Machine Real Estate Lead Generation
    • Mike on Facebook
    • Mike on Instagram
    • Mike on LinkedIn
    • Logan Veer on Facebook
    • Logan Veer’s Phone Number: (316) 217-2070

  Listen to the Audio Version of this Episode

  Investor Fuel Show Transcript:

  Logan Veer (00:00)
  You know the the biggest thing this has happened probably a dozen times But the biggest thing is people when it gets to closing time Suddenly deciding that they want to change some term of what we had agreed on they want more money or they want a little bit more time or the most common one I get is homeowners who have Sold the property and either didn’t think about or didn’t realize the fact that they were also gonna have to move from said property ⁓ and so in all those situations the biggest thing I’ve learned is

  Don’t be greedy. Preserving the deal is more important than getting the exact terms that I want on them.

  Let’s say I pay 900 bucks for their taxes or something like that, is well worth it to keep the deal together and not get ego involved.

  Erika (02:13)
  Hey everyone, welcome to the Real Estate Pro Show. I’m your host, Erika, and today I’m joined by someone that I’ve been looking forward to chatting with, Logan Veer. Veer, he’s been making serious moves in the real estate space. Logan, it’s so glad to have you on the show today.

  Logan Veer (02:32)
  Yeah, it’s good to be here.

  Erika (02:34)
  I think our listeners are really going to take something away from how you’re approaching real estate. So let’s jump on in. For our listeners who may not

  familiar with you and your world, tell us more. How did you get started and tell us about that journey?

  Logan Veer (02:51)
  Sure. So I grew up flipping real estate with my dad when I was a kid. I did my first solo flip when I was 16. I’ve ⁓ been doing it on and off ever since then, but about five years or so ago, I got into wholesaling real estate and that really exploded. ⁓ At the time when I got into it, the market was incredibly hot and heating up still. That would have been mid 2020. So COVID was making a lot of impact on how people did real estate.

  And then by the time I knew what I was doing with wholesaling in 2021, 2022, the market was just insanely hot. And so we did a ton of business those years. I think we did close to 120 to 150 deals, both of those years. ⁓ We profited very well. Ever since then, we’ve been slowing down a little bit, not in volume necessarily, but in aggressively doing flips. Flips have become less important for us as much as the wholesaling and the long-term holds go.

  And yeah, there’s a lot of details that happen in that amount of time, but just the kind of figuring out how to do the analysis and the big side of everything, the macro scale of real estate was a big adjustment for me going from flipping a house a year or so with my dad.

  Erika (04:03)
  Yeah, wow. at the volume that you’ve had now in recent time, that’s not easy. What’s been the key to keeping that machine running smoothly?

  Logan Veer (04:14)
  ⁓ Consistent marketing is a huge part of it. ⁓ I think a lot of people struggle with doing marketing because it’s expensive. ⁓ But the more you do and the more consistent you do it, ⁓ the less likely chance there is of you having a dead spot where you don’t have any money coming in. It sucks sometimes that you have to spend money when you don’t see any money coming in from it right away, but spending money on marketing is one of the best decisions I’ve ever made.

  Erika (04:40)
  Yeah, absolutely. So, you know, with that marketing, what kind of strategies have been effective? ⁓ you know, is there something that you consistently do or is it about having a variety of things going at once?

  Logan Veer (04:56)
  Variety is good. like to always, whenever we come up with a new method of marketing, we like to test it out and do it consistently for three to six months to see if it’s going to work long term.

  Most of the time though, the tried and true methods of cold calling and doing direct mail have been good for us from the beginning. They’re still good for us now. I’ve not encountered anything that works as well or as consistently as those two.

  Erika (06:08)
  Yeah and then the other aspect of it is to do these deals. You’ve got to find all these properties. So what strategies are you using to find those properties?

  Logan Veer (06:20)
  ⁓ So two different strategies. Primarily, the bulk of it is going to be done by just driving. I’ve got a couple employees whose entire job is just to drive around the city. We’re almost exclusively in the Kansas City Metro and their whole goal is just to go around, look for houses that look like they’re in need of repair, ⁓ specifically in areas where we know our buyers are looking. It doesn’t really do us much good to find areas where every house on the block is terrible and because of that nobody wants to buy there either.

  And so we’re doing that. And then we’re also just doing targeted lists. We’re trying to target pre-foreclosure, probate type deals, divorce deals, anything where our service, because really what we are is a service provider. We’re not an investor as much as a service provider. And the service that we offer is best for somebody who doesn’t want or can’t get the most out of their house. They’re looking for something quick, easy, came our easy button type thing. And so we’re constantly looking for

  that would fit that mold.

  Erika (07:20)
  Yeah, absolutely. And when you’re looking, are you looking for something that’s to flip by and hold, or is there flexibility when you’re providing that service?

  Logan Veer (07:34)
  Yeah, so I think a lot of it depends on each individual deal. Some deals are just not going to be good for a buy and hold. Some deals are just not going to be good for a fix and flip. There’s a few creative strategies out there that kind of bridge the gap between those depending on what the eventual buyer is going to be. We do some of those strategies ourselves in the house, but most of the time when we’re looking at these deals, we’re keeping our eyes open to see what strategy is going to get the seller the most money for their house.

  because there there’s some that would make it okay rental but a great flip and or to do it as a rental we have to be ten percent lower on price and so we’re not trying to pigeonhole ourselves by doing that it’s gonna be best since we’ve got a bulk amount of buyers that do all the strategies to find a strategy that’s going to get the most money for the seller

  Erika (08:17)
  Yeah, absolutely. again, Logan, going back to all the deals that you’ve done since you’ve had quite the volume, I’m sure you’ve had a moment in those deals where, you know, things got real. Maybe it went sideways or, you know, you had to make a quick change. Can you share one of those moments and what you learned from it?

  Yeah, absolutely. Now with that, with experiencing that, you change, have you changed anything about your process going forward to kind of prepare for that stuff?

  Logan Veer (08:52)
  Sometimes, yeah, the biggest thing is reiterating constantly to the non-professionals in the sphere, which that could be a buyer or a seller. Sometimes we have sellers who are incredibly professional, and sometimes we have buyers who this is their first investment deal ever. And so it can be either one, but more often it’s you have a professional on the buyer side and you have an amateur on the seller side. And whoever the amateur is, making sure they really understand the process well, making sure I explained it fully to them multiple times in different words.

  I’m a teacher at heart and so I have the idea in my mind of everybody has a different learning style and I need to kind of change my approach to each person based on what their learning style is. And so if I know that this person only responds to like their visual learner or they learn things like practically with their hands, then how I show them how the deal is going to go forward is different. I can’t just verbally explain stuff to someone like that.

  Erika (09:48)
  Yeah, ⁓ you know with what you were talking about there someone who you know isn’t familiar with the real estate world that that brings me to ask if you were to you know start all over

  in real estate from the beginning with the experience that you have now what would you do differently?

  Logan Veer (10:42)
  I would have taken more advantage of some of the crazy appreciation we were having in 21 and 22. I should have been doing some of my own personal investing at the time. Those deals would have already paid for themselves tenfold by now, even though it’s only been three to four years later. But I wasn’t really at that point. I wasn’t really ready to do that. But I would have stretched myself a little bit more back then and done more investing when the market was crazy.

  Erika (11:08)
  Yeah, yeah, absolutely. And you know, the markets changed a lot. for what would you do today in today’s markets starting off?

  Logan Veer (11:19)
  man, I would really be paying attention to infrastructure in various different places that I’m looking to do buy and hold and see like, where are the big nationwide companies? Where are they putting their money? Especially with commercial stuff. I’ve noticed that where commercial is starting to get facelifts, your stores, your grocery stores, your gas stations, anything like that, where those are starting to get updated and facelifts, that’s where the appreciation is happening pretty rapidly. And I would be.

  Targeting that, looking to do my own personal investing in areas like that.

  Erika (11:52)
  Yeah, that makes a lot of sense. And Logan, on the podcast here, we really value networking, building relationships for your real estate career. What kind of connections or networking groups have made all the difference for you?

  Logan Veer (12:01)
  Mm-hmm.

  ⁓ I mean, the there’s a, there’s always big groups and then small groups. so we’ve got a ton of, at least in Casey, we’ve got a ton of really good local like Facebook groups and stuff like that, that are all investors. That’s awesome. But it’s huge. And so the barrier entry is very small. And the idea is anybody can kind of be involved here and we’ll weed out the bad ones as they come.

  And there’s smaller groups, which is only in my experience done by interacting with people who are actually doing business. And so I run into buyers and other wholesalers all the time when I’m out in the field looking at houses and going to appointments and stuff. And that’s where a lot of the best networking happens is just sitting down with somebody who, you know, they look just like me, they sound just like me, they talk just like me. And then I find out that they own 900 units.

  Those are the types of connections that you’d like those people are not going to respond to a Facebook message or a text But now that I’ve actually met them they knew who I am. I know who they are and we can do some business

  Erika (13:15)
  Yeah, yeah, I love that. Let me ask you this Logan, what are you most focused on solving or scaling next in the real estate world?

  Logan Veer (13:26)
  Scaling is absolutely what I’m looking for. I’m looking to do more business, which means I need more people. Like I said earlier, I’m kind of a teacher at heart, and so I’d love to bring in some people who want to learn how to do this. And I can get some advantage out of it because I can get some labor out of it, but they can also get the advantage of my experience, the amount of deals I’ve done, and try to bring on some people who can be around for six months to a year or something like that, learn the business, help me get a few deals, and then go off and do it on

  I’ve done that successfully before. just would like to scale that and do more of it.

  Erika (13:59)
  Yeah, absolutely. And then, ⁓ you know, when it comes to building that team, how do you find the right people?

  Logan Veer (14:07)
  That’s what I’m trying to figure out actually. It’s always happened organically before in the past. I’ve run into people who are trying to do real estate and maybe not necessarily failing, but not doing as well as they could. And through conversations, they realize I have a lot to teach them and their effort and their passion for it is huge. And so they can help me do deals that way as well. ⁓ So I’m trying to figure out how to scale that on a larger scale. ⁓ I’ve got a few people in mind that I run into, but I need to start finding people who I’ve never met.

  for who can kind of ⁓ come to me with their questions and I can help them out. And like I said, we can all make some money together, hopefully.

  Erika (14:45)
  Yeah, excellent. Do you foresee any other challenges with scaling like that? I mean, you already have a solid deal flow, so this is like going to a whole other level.

  Logan Veer (14:57)
  That’s the hope.

  The biggest challenge is just going to be the bigger we scale, the less of the nitty gritty stuff I can do. So right now, like I analyze every deal that comes through the office. I go to every appointment that comes through the office and that’s fine when we’re going to 30 appointments a month. But as soon as we scale to the point where we’re doing a hundred deals a month or whatever it was, it’s probably never going to be a hundred deals a

  But as soon as we scale to the point where I can’t do all of the nitty gritty stuff myself, I’m gonna have to get better at delegating and training people to be able to handle stuff that right now I handle myself.

  Erika (16:15)
  Logan, it’s been awesome having you on. Before we wrap up, if someone wants to reach out, connect, collaborate, what’s the best way for them to reach you?

  Logan Veer (16:26)
  Yeah, they can find me on Facebook at Logan Veer. If you want my number, I can give it to you. can put it in the notes for the show if you want. ⁓ But if anybody wants to reach out, I am more than happy. I’m not going to be a huge benefit to people outside of my specific market. I can give advice and I’ll happily do so. But if you’re within the KC market especially, I’d love to connect with you and see if we can do some deals.

  Erika (16:50)
  Excellent. Logan, I appreciate your time, your story, perspective. We need more people in the real estate space doing things the right way.

  Logan Veer (16:59)
  Yep, I agree.

  Erika (17:01)
  And for our listeners, if you got value from this episode, make sure that you’re subscribed to the Real Estate Pro Show. We’ve got more conversations coming up with pros like Logan, who are out there building fantastic real estate empires. We’ll see you on the next episode.