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Ryan Goldman shares his journey from door-to-door sales to successful real estate investor, highlighting innovative strategies like creative financing, leveraging social media, and building a virtual assistant team to scale rapidly. Discover how he acquired 30+ doors in under a year and the key tactics that can help you grow your real estate business efficiently.

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Investor Fuel Show Transcript:

Cody Crabb (00:00)
Yeah.

Ryan Goldman (00:00)
I felt like I found the cheat

code. I was like, is the cheat code right here. This is it, you know?

Cody Crabb (00:04)
Yeah, yeah. So, okay. I do find this pretty interesting because I think a lot of people that go into real estate in general are very, they look at things through a lens of they’re fighting an uphill battle. I don’t have any money. I don’t have any connections. don’t have this and that. You didn’t really, I mean, you didn’t really use money for a lot of these situations. How did you kind of start to build that network? I mean, again, we’re talking from starting from zero.

How did you start finding these people in the first place that wanted to throw money at you and have you work magic with it?

Ryan Goldman (00:39)
Yeah, so like I said, really what it came from, what I believe is…

I’ve been posting my journey, you know, for the last like four years every day on social media. And so just to give you a little background, seven years ago, I was addicted to cocaine and alcohol and I was in a really, really bad spot and my kids weren’t foster care.

Cody Crabb (02:33)
Welcome back to the Real Estate Pros podcast. I’m Cody Crabb with Investor Fuel. Today I’ve got Ryan Goldman with me, who is a BRRRR investor and business owner. He’s running multiple businesses. He’s scaled to 30 plus doors in under a year, and now he’s pushing toward even more. We’re gonna ask him today about his strategies and his successes and his story. So Ryan, thanks so much for joining us today.

Ryan Goldman (02:55)
Appreciate it Cody, thanks for having me on.

Cody Crabb (02:58)
Of course, well, I always like to start with like a little intro about how you came to get where you are now and kind of in the real estate business, but also in the specific area that you’re in.

Ryan Goldman (03:10)
Yeah, so I guess to give a little bit of background, was recruited ⁓ into door-to-door sales 14 years ago when I was 22 years old. And so I started making six figures in door-to-door sales at a pretty young age, by the time I was 24. ⁓ And with that came ⁓ very, very expensive tax bills. so… ⁓

I realized that I didn’t really enjoy paying the IRS six-figure bills every year and found out about a strategy that I could use to basically be able to acquire properties and instead of paying the IRS, be able to just own real estate instead. And so that was kind of my intention of getting started in real estate was instead of paying taxes, just to go and buy a bunch of properties. And now it’s kind of turned into its own machine.

in and of itself.

Cody Crabb (04:07)
kind of interesting because I think I’ve heard of a lot of different reasons people get into real estate and of course taxes is a big thing but I don’t know if I’ve ever heard of anybody going how can I pay less taxes? me just research, let me get into the real estate thing like especially that young I mean that’s pretty wild actually. ⁓ Usually it’s either rich dad poor dad or they have a rich friend and they’re how’d you get so rich? like well I bought real estate so that’s pretty interesting that’s how you got in it just is mostly for the taxes.

Ryan Goldman (04:35)
Yeah, yeah. I had the pleasure of being a part of Tony Robbins Platinum Partnership for two years, which is kind of like his high level mastermind. And one of those events is all about finance. you know, so that’s the biggest expense we have in our life is taxes. And, you know, being able to find a way to be able to mitigate that is kind of like a wealth accelerator. And so I have had the blessing to be in a lot of high level rooms.

to be able to learn about a lot of different strategies of being able to kind of utilize real estate as a vehicle to be able to not only create wealth and income but to kind of mitigate the biggest expense we have in our lives.

Cody Crabb (06:07)
I find it really interesting that you said, I don’t know if I’ve ever heard someone say our biggest expense in our lifetime thing. I mean, it’s true, but like, wow. Like when you phrase it like that. And it’s kind of a weird sort of expense that we don’t have to pay the full bill of if we’re clever and we try. that’s definitely to think about there.

So all right, so you got into real estate, you’re starting to acquire properties. Tell us about your first, I mean, this is not something you had a background in, this is not something you knew a lot about. How did you get started? Did you go to school? I’m guessing not, because most people don’t.

Ryan Goldman (06:51)
No, yeah,

I actually, I got kicked out of college. ⁓ I had gotten in trouble, had my house get raided for selling weed back when it was ⁓ the worst thing in the world. And so yeah, don’t have any college degree, but you know, I never let school get in way of my education, right? That’s, you know, from Tom Sawyer or whatever. And so how I got my start was I, like I said, I knew that I wanted to get into real estate investing and…

Cody Crabb (07:00)
Ha!

Yeah, right, yeah.

Ryan Goldman (07:19)
You know, so I put a bunch of properties under contract. I had two triplexes and a duplex that I put offers in and they were accepted and I was like, holy cow. Like I have no idea what I’m doing, you know? And so like, you know, the probably most people and probably a lot of your listeners, um, I started listening to a podcast to be like, all right, I need to educate myself about real estate and, figure out what I’m doing. And so, um, I turned to different podcasts, um,

You know, one of them was the bigger pockets one. And I actually came across an episode with a guy, Pace Morby, and he was talking about being able to acquire properties with no money out of pocket. And I was like, this is really interesting because here I am, you know, having to put 20, 25 % down on these three properties and I’m gonna run out of money pretty quickly. so…

I learned, you know, dove into the content that other people who were more experienced were teaching. And I was able to leverage what I learned on my first deal to negotiate with the seller of a triplex to agree to seller finance it to me. And so I went from needing 25 % down to 10 % down from a 7.6 % interest rate to a 0 % interest rate. And my first deal is a triplex that was generating $2,200

a month in rental income and my monthly payment to him was $386.25 and I was like this is is insane I can’t believe this actually works and it kind of became like almost like an instant like addiction or drug and I’m like dude I need to I need to figure this out more.

Cody Crabb (08:53)
You

Yeah, I’m picturing in a movie the first time they, yeah, the first time someone sees a, know, their eyes get wide or like, you know, it’s like, ⁓ like epiphany, you know?

Ryan Goldman (09:15)
It’s

one thing to hear about it, you know what mean? Like, oh yeah, acquire property with little to no money down and sell it. I’m like, okay, yeah, that sounds great, but that doesn’t work. And I was like, well, I’ll give it a shot. And I was floored. I I could not believe that it was actually really, really easy. And so…

That was one side of it and I was like, okay, this is cool. was like, so I wonder if there’s a way for me to kind of combine a way of like, you know, creative finance with, you know, kind of like this burr model of investing, you know, which is, you know, buying distressed properties, fixing them up, renting them out, refinancing, pulling all the money out and being able to go do it again. And I was like, well, the same problem that I have is coming up with these down payments. And so was like, okay, I wonder

if I could structure it where I could just have other people pay the down payments and essentially create like an infinite return you know for myself and potentially even for other investors and so that’s kind of been my strategy and that’s what’s allowed me to go as quickly as I have with no experience to you know 24 doors currently seven more under contract in ten months so yeah

Cody Crabb (10:34)
Wow, in 10 months.

So how okay that the speed is something I want to ask you about cuz like that is ridiculously fast So what what’s going on? Like tell me how that is happening with that amount of speed

Ryan Goldman (11:22)
Yeah, so like I said, I realized that, so it’s interesting because I started in May and then that was when I got my first property and there was this triplex and I was like, that was great. And then me and my wife, my wife’s from the Philippines and so we went and spent the summer in the Philippines. So I was gone for a couple of months over the summer and so really this was done in probably a shorter timeframe but two months were spent in the summer. And so once again, I realized I could combine,

this, you know, if I could get other people to fund these down payments and I could find a few of them, right? If I could find…

three to four people who may be interested in this idea and the lender that I use allows for a three month refi. I was like, can just kind of roll these people over from one property into the next property into the next property. And so that was essentially what I did. was like, man, I need to be able to find two to four properties per month.

And to me it’s just a math equation. ⁓ It’s a simple formula of what is the ARV and I need it to be at 70 % minus repairs minus the purchase cost. That’s my max allowable offer essentially.

That’s what I’ve been able to do to be able to scale it like so so quickly is just kind of like understanding the numbers and Kind of getting creative with it, you know, I do have multiple businesses and so I think that really helps with my credibility As far as you know, like I have a track record of success and other things with Yeah, yeah, not just some dude, know, I mean, you know, they said I yeah I posted on social media for the last three or four years, you know consistently and so

Cody Crabb (12:56)
You’re not just some dude. Yeah.

Ryan Goldman (13:09)
People do business with people they know, like, and trust. And a lot of people, you know, I just started sharing about my real estate journey. I once again floored at people that were sending me messages like, I have people that wanted to send me money. And I’m like, you know, I don’t really want to just take your money until like I have a deal, you know? So just hold on. Yeah, yeah, I’m like, hold on, you know, this is an interesting spot to be in. So.

Cody Crabb (13:24)
You

But I also don’t want to say no. mean, yeah.

Yeah. So ⁓ what was your main, this is really interesting model. like, are you structuring deals with kind of, give me a kind of a on paper, know, like beginning to end, how does one of these deals work with people bringing in a down payment? Like, I’d be curious to kind of get a picture of how that, exactly how that’s working.

Ryan Goldman (13:55)
Yeah, so the model that I used is, you know, so.

I’ve done a lot of education and you could look at the S &P 500 and statistically the S &P 500 will give somewhere between 8 to 12 % in average returns. Some years obviously more, some years less. So I was like, okay, how can I create something that is more enticing to people to where they could earn more than they would expect to be able to earn in the stock market? So I was like, okay, I could give people a 15 % annualized return.

The first part of it is I have a phenomenal rehab team, know, so like they can do You know, they’ll get a property. We’ll have it done in three to four weeks, you know, so that that’s the first piece of it think that’s really important and So I know I’m like, okay, I’ll have an investor give me this money I know I only need it for three months and so 15 % annualized return sounds great, know, which is better than they would get in the market but from a you know dollar perspective, it’s really not that much, you know, and so

Cody Crabb (14:30)
Mmm.

Holy cow.

Ryan Goldman (14:56)
So I structure it with a combination of a private money and hard money. So I have a hard money lender that will fund 90 % of the purchase price and 100 % of the rehab. I use a private money lender that funds the down payment. I give the private money partner, you know, 15 % annualized.

The hard money lender is making 10.5 % or whatever it is, and three months later, I’m pulling all of the money out, paying everybody back, and then going and doing it again. And a lot of times, I’ve actually been able to get paid on these deals at the refi, which is like, that was the other thing. I’m like, this is just insane.

Cody Crabb (15:32)
It’s like you can’t avoid getting paid at every step of

Yeah.

Ryan Goldman (15:35)
I felt like I found the cheat

code. I was like, is the cheat code right here. This is it, you know?

Cody Crabb (16:21)
Yeah, yeah. So, okay. I do find this pretty interesting because I think a lot of people that go into real estate in general are very, they look at things through a lens of they’re fighting an uphill battle. I don’t have any money. I don’t have any connections. don’t have this and that. You didn’t really, I mean, you didn’t really use money for a lot of these situations. How did you kind of start to build that network? I mean, again, we’re talking from starting from zero.

How did you start finding these people in the first place that wanted to throw money at you and have you work magic with it?

Ryan Goldman (16:58)
Yeah, so like I said, really what it came from, what I believe is…

I’ve been posting my journey, you know, for the last like four years every day on social media. And so just to give you a little background, seven years ago, I was addicted to cocaine and alcohol and I was in a really, really bad spot and my kids weren’t foster care.

Like I was in a really, really hard spot and I was searching for inspiration and hope. And so I ended up turning my life around, getting sober, winning full custody of my kids, all of that stuff, which was a huge blessing.

But I realized I was like man I want to be able to kind of like share that story with people right and be able to kind of be a source of inspiration or hope or anybody who might be struggling and so I had built this habit of consistently trying to share a message of hope inspiration Trying to add value to people consistently over a long period of time and So as soon as I got into real estate investing, I just started you know, I was like, hey I just bought this triplex with seller finance

Saying

that you not only needed 10 % down and and I just was like hey I’m looking for other private money partners so we can do more deals together and and sure enough There’s a lot of like I had this belief that I think everybody Knows they should be in real estate or wants to be in real estate a lot of people don’t have the time to do it a lot of people don’t have maybe the knowledge there’s certain fears that maybe hold them back from doing it and so if you kind of can be that operator essentially your deal finder and

I think you’d be shocked at how many people would be like hey if you can find a good deal and it makes sense and They’re able to make money on it. You know like everybody wants to make money and yeah That’s what it is is creating just a win-win-win situation for everybody

Cody Crabb (18:44)
It’s a win-win. Yeah.

Yeah, I find that really interesting because I feel like when people look at social media, when they think of social media, when you’re thinking of making ⁓ content for your business, people think about making an ad. Like you’re making something that has to talk about what you do and how you do it. It’s literally, it’s a mini commercial. There’s a reason people skip ads and that’s because nobody wants to be a part of that and nobody likes to feel advertised to.

Like it’s a yucky feeling and you can spot it a mile away nowadays because everyone is so in front of ads all the time. But when you’re genuinely sharing stuff that is not an ad, it’s personal, it’s it lets people get to know you. It’s it’s friendly and personable and you’re talking and there’s really no agenda behind those those certain things. People want that and they will start to follow you because of that. And then on top of that.

Ryan Goldman (19:15)
insurance.

Cody Crabb (19:43)
once they start to trust you, it doesn’t feel like an ad anymore. It feels like people, like someone you know that’s like, you wouldn’t call your buddy that’s posting about his business on his landscaping business, you wouldn’t call that like a spammy ad. It’s just he’s reaching out to people he knows. That’s what it feels like. I think that’s a really, mean, as a social media person in general, ⁓ that is a big thing that I always try to stress to people is,

Ryan Goldman (19:46)
for saying.

Sure.

Cody Crabb (20:10)
If you are making stuff that you feel like, this is good content for my business, there’s a chance you need to review it and check and see because sometimes you should be thinking, ⁓ man, is this even relevant? Like, is this even helpful or good? Because that’s the personal stuff is what people really respond to, you’re right.

Ryan Goldman (20:28)
Yeah, and I think having the mentality of trying to give more than you’re trying to receive, right? You know, like I said, I started, you know, posting because I wanted to give, you know, hope and inspiration and motivation and like, hey, you know, you might be going through something really, really hard right now. Like I know because I’ve been there, you know, and you can come out on the other side and this is what life can look like. And so, yeah, this, you know, having a servant.

Cody Crabb (20:34)
Yeah.

Yeah.

Ryan Goldman (20:57)
kind of mentality of servant’s heart, you know, I think goes a long way too and just kind of, you know, people wanting to…

Cody Crabb (21:01)
Yeah. And you genuinely meant that. think that’s

the important thing is you were you really, really meant it when you said that. So, ⁓ yeah. Well, anyway, so that’s I mean, that story is amazing, actually. That leads me into, you know, what did your social media turn into after that? Like, I’d be curious to know kind of sounds like you kind of started this process by accident.

Ryan Goldman (21:09)
For sure.

Cody Crabb (21:25)
Well, the whole thing you started by accident really, but it sounds like the social media part specifically. You were like, hey, this seems to be working. What did you do after you realized it started working? Did you do more of the same or did you change it up?

Ryan Goldman (21:37)
No, I still do the exact same thing. haven’t changed it. I know that I actually should be doing more than what I’m doing. And so I’m guilty of that, ex-eucitis, making excuses for why I’m not doing it. ⁓ But no, it’s still just the same thing. And I actually have a VA that does a lot of my content now. So because I posted for years, a lot of times they’re able to just pull old stuff that I’ve done and kind of repurpose it. And it’s hard because I do.

Cody Crabb (22:04)
Hmm. Yeah,

top five times I did this. Or yeah, like that’s possible.

Ryan Goldman (22:09)
Yeah, you know, I mean, it’s, you know, so, you know, I run three businesses, three kids, wife, you know, and so it’s like, it’s, especially with this real estate stuff, it’s like, you know, I mean, it takes a lot of time, energy and effort. And so I try to systematize and automate as much as I can at this point.

Cody Crabb (22:29)
Yeah, tell us about that. are some ways people can automate ⁓ with that they may not realize that there are some things that they can kind of start doing ⁓ right away? ⁓ You know, a lot of people listening to this, they’re maybe like a single door, you know, mom and pop, or maybe they haven’t even started yet. They’re like, I can’t afford a VA. I can’t afford to buy this fancy software. I’d be curious to know like what kinds of stuff is like the low hanging fruit that will really get results right away.

Ryan Goldman (22:57)
Yeah, so ⁓ it’s funny that you say that, right? Because I think there’s a lot of limiting beliefs that we have or that most of us have. And even one of them that you said, I can’t afford a VA. I was the same way.

You know, I run a door to door sales organization that I ran for 14 years and we had been shut down during COVID. We relaunched basically starting from scratch. My wife came into business with me, saw me running around like a headless chicken, trying to do everything myself because to me that made the most sense and that’s the most cost effective and can’t afford to hire anybody else. And my wife came in, built out all of our systems and then hired VAs to actually go and run it all. And it totally transformed my life.

Cody Crabb (23:40)
Mmm.

Ryan Goldman (23:41)
And that was what actually led to us starting a virtual assistant agency. ⁓

You know, my wife’s from the Philippines originally and so what most people don’t understand is, you know, people are taught English from the time they’re in elementary school in the Philippines. Their English is phenomenal, but the cost of living is ridiculously less than it is in America. And so, you know, rather than having to pay somebody, you know, a couple thousand dollars a month for kind of minimal effort here in the U.S., you could hire somebody for a thousand dollars a month and, you know, they’re giving you

Cody Crabb (23:47)
wow.

Ryan Goldman (24:16)
You know whether it’s part-time or full-time effort and they’re usually college degrees Highly sophisticated and whatever it is that you need and so I think the biggest thing that people could benefit from depending on what level they’re at is understanding that most of the time we are the bottleneck right like we are the limit on our own growth and where we want to go especially from like a Real estate side right I like one of the first hires I made in the real estate side was to hire a

to do cold calling because I hate cold calling. I do not want to be on the phone having to cold call people to see if they want to sell their house to me and that just did not, it wasn’t my idea of a good time and I was like alright look if I could pay somebody you know a couple hundred bucks and they can find me one deal a month like it pays for itself and ⁓

Cody Crabb (25:06)
And then some, yeah.

Ryan Goldman (25:07)
Yeah, you know what mean? so then it became, you know, that started working. And so then I was like, okay, now I’m finding myself caught in like, as you start to grow a lot of the operational side of it. It’s like, you know, I was starting to miss inspections. I’m starting, you know, my contractors are showing up and there’s no lights on because I didn’t set up the utilities. I was like, okay, I need to hire somebody to kind of take over this administrative side because I am dropping the ball. And so a lot of times, you know, for me, it’s like, what are the things that are the

highest value use of your time, those are the things you should be doing. Anything else, you know, that should be taken off your plate and given to somebody and you could probably hire somebody to do it for a lot less than whatever you think it is.

Cody Crabb (25:51)
So this is what I’d like to get into. First of all, I think there’s a lot of stigma around VAs in general. I’m gonna give you kind of the things I’ve heard. I’m not saying I think these things, but just to kind of give you a chance to kind of respond to these. One thing I’ve heard is that it’s exploitative, because you’re paying people very little money. I know you kind of addressed that with the cost of living. I’ve worked with some VAs there down in the Philippines that, again, they’ve been phenomenal, but…

They yeah again, they they were college educated and just it was not it was not the same as hiring someone here for first college degree so because it like because you you know, you kind of dress that with the cost the cost of living alone totally just addresses that because ⁓ Yeah, please do

Ryan Goldman (26:29)
And I have a great story to kind of tie into that one and then we can go into the other ones.

So when we first went to the Philippines, my wife wanted to be able to have her brother, we were going there for Christmas, so we spending like a month there, and she wanted her brother to be able to spend time with us. And he was working as a nurse full time. And so, you know, he was concerned if he took a month off, he was going to get fired from his job. And so was like, all right, Mark, like how much are they paying you as a nurse? And like, I’ll cover your salary.

So he was actually our very first VA, it my wife’s brother, and we paid him $100 a week. And $100 a week replaced his full-time nursing income in the Philippines to where he gets to work from home, updating some dashboards for me, stuff that probably took like an hour. And he’s making the same amount of money that he was making as a full-time nurse, getting to spend time at home with his family.

To us it feels that way because it’s like we know what minimum wage is here But minimum wage in the Philippines like five dollars a day, you know what I mean? So like if you’re paying somebody, know, once again even a hundred and fifty or two hundred dollars a week That’s life-changing for them compared to the opportunity that they have there and most people just don’t know that because they don’t go there They’re not familiar with that

Cody Crabb (27:46)
Yeah.

Yeah, and with this connection you have, I’m sure this is a little different than just like, yeah, it’s cheap labor, whatever. This is something that you know about. Okay, what’s another one that I’ve heard? I’m definitely kind of an entrepreneur, life coachy type spaces a lot, and so I hear a lot of this, like the complaints and things. Another one that I’ve heard is, ⁓ you said that you address the English. They speak really good English. I’ve personally…

had that where it’s indistinguishable from someone that grew up in the US, like very, very good English. The one that I would ask, this is one that I kind of haven’t had a good response to. like, would we, like the US jobs thing, I mean that’s an argument. I don’t really think that’s a great argument. mean, if a job’s a job, like someone’s gonna take it.

Okay, let me think. Do you have one off the top of your head that’s like a complaint that you get or a stigma thing? I’m sure you probably hear more than I do.

Ryan Goldman (28:46)
I mean, hit, ⁓ you know,

yeah, I mean, those are kind of, know, like, I guess the concern of like, you know, can they deliver like the same quality or, you know, I mean, like, but once again, all of that stuff is like, they usually do better. They work harder. They’re more educated. You know, I mean, that like, that’s been my experience, you know,

Cody Crabb (28:57)
Hmm. Yeah.

Gotcha, yeah.

Yeah.

Another concern that I’ve heard around is like, will they be able to deliver the same level of quality as someone that I hire here? What’s been your experience on that?

Ryan Goldman (29:16)
Yeah, so my experience is Generally, they deliver higher quality. They’re harder working. They’re more grateful and

You know what mean? As a business owner here in the US, I think one of the most common things we hear is like, nobody wants to work, nobody’s willing to work hard, they’re lazy, they don’t wanna do this. And it’s the total opposite in the Philippines. They’re grateful just to have the opportunity to show up for an interview whether you hire them or not. And so it’s just, it’s a totally different mindset from that. On top of, like I said, you’re usually getting a

a higher educated person for a much cheaper cost. And to even go back to like, I guess like the jobs in America and things like that, like I understand that. But I think what most people don’t understand as business owners is like, we would love to pay everybody that works for us $100,000 a year if we could.

but we’re not generally in that situation, right? Like we’re trying to do the best we can with what we have to be able to create more opportunity for more people. And a lot of times that’s the difference between somebody being able to hire somebody or just staying stuck doing everything themselves. And I think that, know, VAs is really what bridges that gap for people to be able to hire the people they need without breaking the bank, especially as they’re just getting started and trying to really grow their business.

Cody Crabb (30:43)
So just to bring this back to real estate investing, what are the top five things you would recommend a real estate investor start to give to VAs? What tasks or jobs would you say would be the best?

Ryan Goldman (30:54)
Yeah, so.

I mean,

especially for real estate investors, if you’re targeting off market properties, you know, I mean like cold calling, you know, like that’s, that’s an easy one. You get a subscription to batch leads, batch dialer, whatever it is, give them the parameters of the location, you know, that you want and they can, you know, hammer out 500 calls a day, you know, and, and once again, that may bring, you know, three to five quality leads to somebody who’s actually interested in selling their house off market versus trying to compete on market.

You know through Zillow and all those things Another one social media, know once again like a lot of times people don’t maybe have the time or the bandwidth to go on and you know post You know their journey on social media. That’s an easy one to be able to give to a VA. It’s very low-hanging fruit the administrative side like once again as you’re starting to grow and scale like you know, there’s a lot of moving pieces in a real estate transaction from ordering inspections ordering

appraisals, making sure that you know TIDAL has everything they need, coordinating with the lender, know making sure that they have all the docs, the entity docs, I mean it’s kind of this constant…

you know, back and forth of things that are needed from an administrative side. Like those are probably like I said, I know yes for five, those are probably like the three easiest, you know, that I’ve used personally, right? You know what I mean? like that’s, you know, I could probably go into other things of, you know, updating dashboards and KPIs and all of that stuff. ⁓ But like, you know, those are probably the three that will be the biggest impact.

for a real estate investor, especially in the beginning.

Cody Crabb (32:34)
Yeah, feel like I was like I’d be remiss to not ask a real estate investor with a VA agency what he thinks the best things to, you because you would know better than anyone, you know, what things to hand off. So thank you so much for all of this. I think this has been really interesting. So I mean, I really like the idea that you could kind of segment so someone’s not doing everything. You could have a part-time social media person. could have a part-time.

Ryan Goldman (32:48)
Yeah.

Cody Crabb (33:02)
⁓ Cold-collar you have a part, you know, it’s you could kind of split these in a way that makes a lot of sense And so this is a really neat ⁓ neat way to look at things as a neat idea ⁓ Okay, so just ⁓ to kind of finish us off here. Can you give us kind of some baseline? if here’s how much you should expect to pay I know that it’s gonna vary based on who you’re working with and agency and the person individually and but can you kind of give us like a ballpark of like Full-time is this you know part-time is like this, you know

Ryan Goldman (33:07)
Yeah.

Yeah, mean, so I think so there’s there’s kind of two routes, right? One of them is you go and you try to hire them yourself and there’s nothing wrong with that and you’ll be able to get a little bit of a lower cost. But the challenge is, you know, I mean, you have to do everything yourself on the on the end of kind of sourcing them.

Cody Crabb (33:47)
and who knows who you’re finding

and yeah.

Ryan Goldman (33:49)
Yeah, there’s not a lot of checks and balances in place. so that’s one side of it, right? And you may be able to be closer to $5 an hour for a really, really high quality person. Yeah, I you could go through, I mean, it’s all those freelance websites. I can’t remember even the names of them off the top of my head. Fiverr, yeah.

Cody Crabb (34:01)
And on what platforms would you say like, is that just like Facebook or social media type stuff or?

Yeah, Fiverr is one, yeah, Freelancer,

yeah. The ones that I worked at editing podcasts in college, yeah. Yeah, yeah.

Ryan Goldman (34:19)
For sure. Yeah, exactly. You know what mean? And

it’s just, you know, once again, usually these people are working for

many other clients, you know what mean? And so they’re usually not designated, they’re kind of, you know, they’re freelancers, they’re working between a bunch, you know? With an agency, it’s gonna be more of like a white glove service, right? They’re gonna be there to kind of support you, they’re gonna find out what you’re looking for, they’re gonna handle all of the heavy lifting when it comes to the sourcing and managing the VA, payroll, all of those things. And so from there, it’s probably gonna be closer to, you know, maybe eight to $12 an hour, you know, what I would probably expect to pay

Cody Crabb (34:28)
Sure, yeah.

Ryan Goldman (34:55)
for an event. Yeah. Yeah, you know what mean? Yeah, that’s top tier. You know what I mean? yeah, so like I said, we’ve had to do it on our own. And so we know kind of the challenges that go with that.

Cody Crabb (34:56)
And people are hearing that still like, that’s the fancy version. That’s the white glove. Yeah, yeah. Yeah.

Ryan Goldman (35:11)
But if you want kind of a seamless, easier process, I would encourage using an agency. And we would be happy to be able to help you with any virtual assistance you need with CEO Sidekicks. So if that ever.

Cody Crabb (35:24)
Yeah. So tell, yeah.

So tell us about a little about like how, how it works, how they can get in touch with you, stuff like

Ryan Goldman (35:29)
Yeah, yeah. So our company is CEO Sidekicks. it’s pretty easy. CEO-sidekicks.com. And so basically just scheduling a call. I mean, that’s the easiest way is just to make sure it’s a fit. We don’t want anybody to get into a situation where they don’t really need it. we have certain minimums that we expect, 20 hours a week versus 40 hours a week, things like that. But just to make sure that’s a good fit. And if it’s a good fit, we’ll walk you through what the next steps look

like from that end or we’ll give you lot of resources to be able to help you to do it on your own if that’s the route that you want to go as well.

Cody Crabb (36:04)
Awesome, awesome. Yeah, I feel like anyone that’s read the four hour work week and thought how could I make this work has suddenly just like ding, you know, this sounds great. Yeah, definitely recommend checking that out. And also kind of from the real estate perspective, mean, I can imagine that would be life changing to be able to kind of take some of these things off your plate. Personally, like personal life stuff, like just get.

Now get the stuff you don’t like off your… Like it doesn’t have to be stuff that keeps you busy. It could just be straight up stuff you don’t like to do at this point. So I think when you think of it that way it’s like, I could actually really like doing this again because I’m actually enjoying it. Yeah.

Ryan Goldman (36:32)
100%.

Yeah, yeah,

and then it’s, you know, I mean, all the stuff that needs to get done is still getting done, but you’re focused on the things that really bring you energy, bring you joy, bring you, you know, I mean, whether it’s, it could just be spending more time with your family or doing the things that you actually enjoy, you know, it doesn’t necessarily have to be work stuff, you know, but the stuff that maybe is keeping you from being able to spend time with your family now all of sudden, you don’t have to worry about, you know, I mean, I was guilty of that, you know, I’d be like on vacation, having to update spreadsheets, you know, to send to the team and like just.

Cody Crabb (36:56)
Absolutely.

Yeah.

Yeah, who’s not?

Especially if you’re trying to do, mean, if you’re getting off the ground, you’re probably doing two jobs at once, doing the real estate and then whatever your other stuff is. So, highly recommend checking this out. This could be a big deal for someone. Thank you so much, Ryan, for joining us today. I think this has been really informative episode and I really, really appreciate it. And thank you listeners for joining us as well. If you liked what you heard, go ahead and give us a like, subscribe, follow, do all the things, and make sure you don’t miss another episode with someone like Ryan who has this.

awesome advice that could really be a game changer for you. once again, it’s been a pleasure. Thanks for joining us, Ryan.

Ryan Goldman (37:43)
Thanks Cody, I appreciate it.

 

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