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In this episode of the Investor Fuel Podcast, host Q Edmonds interviews Jesse Burton, a seasoned real estate investor based in Houston, Texas. Jesse shares his journey in real estate, focusing on helping healthcare professionals navigate their real estate needs. He discusses the importance of understanding financing, creating niche markets, and building a positive network. Jesse is also launching a new real estate brokerage as a gift to his wife and is working on significant business deals that could yield substantial income. He emphasizes the need for community building and networking in the real estate industry, and he has created an ebook to assist healthcare professionals. Jesse’s passion for helping others achieve their dreams shines through as he shares his future aspirations and goals in the real estate sector.

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Investor Fuel Show Transcript:

Jesse L. Burton (00:00)
There are group homeowners that are looking for housing, right? And so we know that typically housing, when you’re leasing out homes, we go off these comparable rates in the area. And if you’re going to lease your house out to one these group homeowners, a landlord may be able to get more income monthly, which a lot of them, don’t know that because

you’re going to have multiple individuals in your homes, in your home. And that group homeowner is going to be getting paid a, I would say a reimbursement, some checks, some, some pretty nice checks based on the amount of people they keep in the homes. And so now the, the homeowner who’s going to be a landlord could either continue to lease their home out at a, at a, would say more than what the comparable rates are going for in that area. Or they can look at becoming a silent

Quentin (00:34)
Yeah.

everyone. Welcome to the investor fuel podcast. I am your host Q Edmonds and today, yeah man, I’m looking forward to this one. I am here with someone who is an investor, but man, they love helping other investors as well. And so I love, you know, I love setting them up, but I also love when people keep their own home and people let you know actually what they are involved in. And this brother.

He is carving out niche after niche after niche, but I gotta see if he’s willing to tell us more about this. So I just want to introduce you today to my friend, Mr. Jesse Burton. Mr. Burton, how you doing today, man?

Jesse L. Burton (02:53)
Thank

I’m doing great, Quinn, I appreciate it. Look, should I call you Quinn or Q?

Quentin (03:02)
Man, whichever one, I’m gonna answer to both, man. Yeah, it’s totally up to you. I’m gonna answer them to both, man. So listen, man, I’m excited. I’m excited to talk to you. We’ve been talking a little backstage and I’m like, man, let’s get this podcast going because I really want people to look at things from your lens, know, things from your angle, the moves that you’re making. And so, man, listen, I wanna dive right on in. And so for our listeners, like,

Jesse L. Burton (03:05)
Alright.

guys

Okay.

Quentin (03:31)
You know, this may be the first time they get to know you. They may not know you. You know, I know you got your little following and all that stuff, but hey, maybe people don’t know you that’s listening in. And so I just want you to take a quick minute and tell them what is your main focus right now? What are you focusing on these days? And if you don’t mind, tell them what market you’re operating out of as well.

Jesse L. Burton (03:52)
Okay, perfect. Not a problem, Quinn. So again, my name is Jesse Burton. I’m here located in Houston, Texas. This is where we are based out of. I was sharing with Quinn that we are actually getting ready, my wife and I, who had just celebrated 23 years of marriage in June. And I turned 50 last month as well. So that was a double honor for me. And we’re getting ready to celebrate her 50th birthday in September. And now we’re getting ready to have a double.

honor for her with that honor being her turning 50 and the other half of that honor is me gifting her a new real estate brokerage where she’s going to be the majority owner. And so I’m giving her a gift that’s going to continually give to her from years on until she’s ready to call it quits and we’ll see what happens at that particular time. So that’s what that’s main thing we got going on right now. Quinn, we should open that up here in a few days.

And we’re very excited. She has some more juice added in her life, You

Quentin (04:47)
Yeah, yeah.

Jesse L. Burton (05:39)
ought to see the smile on her face.

Quentin (05:42)
Yeah,

absolutely, absolutely, man. Now listen, of course, you know, we talked about a lot before we got in there. You know, I don’t know how much you want to go into, but it seems to me that y’all are just getting started. That’s how it seems to me. It seems to me that you already got some stuff in place. You got, you know, a team of agents underneath for you, you know, but it seems like you’re just getting started. And so.

Jesse L. Burton (05:56)
Yeah.

Quentin (06:08)
I just want to take the moment, you know, is it any next moves you think about that maybe you want to share with us a little bit? You know, you let me know.

Jesse L. Burton (06:14)
Yeah, for

sure. I’ll with you what we talked about. so I was sharing with Quinn that we do have, there’s about 12 of us right now. I’m looking to take about nine of the agents, our current agents. I have a team of about six, six, seven of us, I guess if I include myself, to where I’m providing leads to these agents. So they’re really not having to get out here and hunt.

you know, I’m hoping it was still a display, but we’re not trying to really, I don’t like to babysit anyone, right? I want to make sure that I create it. I’m trying to, creating a culture and I’m letting them feel what this, this culture is. And I feel like we’re getting ready to go to another level. I’ve been in real estate over two decades myself. And so we have another, a plate of knowledge experience. I started off in market with mortgage financing and I would tell any, any realtor out there who, if you want to add yourself a superpower,

Learn financing. You you’re able to speak more and directly to your your customers, your client and help them move forward. If you know the financing piece, that’s that’s key. So that’s my superpower. Right. No understanding financing behind behind real estate. I was sharing also that that I did create a couple of niches. You know, I carved out a couple of niches in this arena for myself being in Houston.

we have over 44,000 real estate agents. And so I always try to figure out how can I stand outside of those other 44,000 of agents and to where I have my own voice, right? And in a way people could actually relate with me. And so I created a niche a few years ago, working with healthcare professionals, doctors in particular.

dentists, chiropractors, anything you think of in that healthcare ⁓ field, even veterinarians. And so, you know, we help them from the residential side of, you know, their personal homes, whether that’s buying and selling and investing, because they are always looking for some investing opportunities as well. But I also help them on the commercial side of help them identify and locate what to open up a practice.

And so we are working with some doctors now that are going to be opening up some new locations here soon. Matter of fact, I just received, just before this podcast, I received a lease agreement for one of my other chiropractors who was going to be relocating from one of her other locations to new. And then I have another young dentist. She just resigned from the dentistry she was working for.

A few, a couple weeks ago and she’s getting ready to go full of fledge into her due practice just as soon as her build out is complete and she’s open for service. And then we’re helping another chiropractor with a purchase. She’s purchasing a medical office space, which are actually two spaces that are side by side. She’s going to go in and knock down the wall and this space is close to their home for her. And she already sees the value and. ⁓

purchasing and having our own space because when you’re leasing, know, these, the rates go up annually. And so I tried to be an advocate of doctors,

of owning their real estate space, owning the location where they practice out of to create generation of wealth. I love it so much that I’m an advocate for so much that I created a ebook to help them, you know, see the big picture as well, you know? And so when I can’t reach them, I will say physically,

they’re going to be able to get this ebook. Some people are to be able to share this ebook with them and my name will be in the room before I physically step in those, you know, through the door. So that’s one of the things we have going on. The other thing I have going on is, is working in the, I would say the assistant living group home space. I was sharing with Quentin how, you know, we just recently sold a residential group home.

And it’s crazy how I was trying to help someone for about a year, sell their business and they had a couple of locations and looking to transition from being a youth group home owner to transition to being more of a consultant since they had been doing it over 30 plus years. so working in that space trying to help them, I picked up a new client who reached out to me and the new client

actually ⁓ found me on Google. They were ready to set up their group home and they just went on Google, a Google search. They didn’t even have anybody to call to ask for a referral. They went on Google and ⁓ found me and ⁓ we had a conversation that day. ended up hiring me based on the phone conversation we met a couple of days later and sure enough, they wanted me to go ahead and list their property. so while being under that,

I would say agreement to sell their property. was other interests that it came about while listing that ⁓ home for them to where there was quite a bit of interest. I’m talking about interest all the way from Canada. Here I am in Houston, Texas, and getting interest all the way from a person out in Canada who has ⁓ a business partner that’s a doctor in California. And so they even reached out and wanted me to assist them with ⁓ locating the space.

Quentin (11:49)
Yeah.

Jesse L. Burton (11:54)
And now here we are working and bringing opportunities for those who work in that areas, those who are other business owners, those who are landlords who are looking to lease out their homes, those who are realtors who have properties maybe sitting on the market that could be used for a group home. And so now I’m bringing all of these individuals together in a, I got a paid membership community. I didn’t tell you that Quinn. So, yeah. So I’m bringing these individuals together to,

Quentin (12:18)
Wow.

Jesse L. Burton (12:22)
know, share their knowledge and bring in their opportunities, their needs and opportunities, that, know, marrying the two and showing them how they can work. Because I found there are investment opportunities out here for, like, people want to, know, say, Jesse, where can I put my money? Well, guess what? You can go out here. Before you go out here and purchase a house just kind of willy-nilly, right, let’s have a plan. They’re a group.

Quentin (12:33)
Yeah.

Yeah.

Jesse L. Burton (12:48)
there are group homeowners that are looking for housing, right? And so we know that typically housing, when you’re leasing out homes, we go off these comparable rates in the area. And if you’re going to lease your house out to one these group homeowners, a landlord may be able to get more income monthly, which a lot of them, don’t know that because

you’re going to have multiple individuals in your homes, in your home. And that group homeowner is going to be getting paid a, I would say a reimbursement, some checks, some, some pretty nice checks based on the amount of people they keep in the homes. And so now the, the homeowner who’s going to be a landlord could either continue to lease their home out at a, at a, would say more than what the comparable rates are going for in that area. Or they can look at becoming a silent

Quentin (13:22)
Yeah.

Jesse L. Burton (13:36)
with that group homeowner, they can build a relationship together to where now they can go in there either 70, 30, 60, 40, and start providing housing for this group homeowner. And they can go out and have several other locations. I find this to be very, it’s more lucrative and more stable than Airbnb, short-term rentals right now, because I know in various states, they’re starting to kind of,

you know, I would say tighten up on, on Airbnb’s and what you can do and what you can’t do. I know they get ready to change something here in Houston and started on adding a certain fee to, to these, to these owners and, and, and these Airbnb ⁓ individuals who are running these types of businesses. So, and then I said before you hit some dead periods with, short term rentals, right? There’s times in Houston where we have some dead seasons.

We do have a lot of activity going on, conferences, say conventions, seminars, sporting events, concerts. And so, you know, we have quite a bit of activity going on here, but we still do hit some of the, I would say, some dead periods. But guess what? In that assisted living, that youth group, the residential group, group on space,

Quentin (15:32)
Mm-hmm.

Jesse L. Burton (15:33)
There’s a need, there’s a huge need, and there’s a lot of opportunity there. So I’m here to kind of expose that information now.

Quentin (15:40)
Man, love it, man. you, man, I told y’all this guy, finds the niche. And so I love it, man. You’re helping your agents. You’re helping these healthcare professionals. You’re making moves. You got the ebook. Like what’s the secret to your sauce? What makes, how do you keep things running smoothly? That’s what I want to ask you. How do you keep things running smoothly, brother?

Jesse L. Burton (16:03)
Well, I’m be honest with you, Quinn. I try to hang around positive energy. So if someone, if you’re hanging around somebody telling you something is not possible, they’re always speaking, maybe speaking in some negative light. You may want to change circles. I don’t think I have anybody around me who speaks negative. You know, I wake up early in the morning, you know, I would say.

I wake up about 3 o’clock a.m. in the morning. That’s usually the, that’s my quiet time. And that’s usually when my creative thoughts are gone. You know, I think God has given me vision. You know, at that time it’s quiet. There’s no disturbance happening. My phone’s not ringing, right? And so at those hours between I would say three and.

I say between three and six o’clock a lot of times because sometimes I wake up at three o’clock and I can’t go back to sleep. I’m so excited man. My brain is going and it’s hard to clean it off once it’s gone. And so I always try to think about who problem can I go out here and solve today? You know, if you can find, think of a problem that’s out here in your industry or where you are, it doesn’t have to be real estate, right? It could be in any industry. If you can think of a problem and how you can solve it.

man, you’re gonna do well. And so I’m always thinking of how I can actually help the next person. And that’s what keeps me going.

Quentin (17:24)
Absolutely. So listen, man, I’m going tell you, I’m going to give you a little homework. When you get off, man, I want you to go to research why that three to six o’clock hour, why that’s a power hour for what you do. You feel like something wakes you up. You say you feel like God is giving you vision. These are your words, right? So I want you to research how God talks to people between that three and six o’clock hour.

Jesse L. Burton (17:43)
Right.

Quentin (17:49)
and how that’s a very powerful hour to do what you’re doing. And so that’s just my little research from me to you. You know, I want you to go look that up, man. It’s no coincidence that you wake up around those times. I’m the same, I’m wired the same exact way. And so that’s just from me to you, man. You know, a little off topic, but also on topic at the same time, right? Yeah, absolutely. Yeah, yeah, yeah. Yeah, yeah, research it. Yeah, absolutely, man.

Jesse L. Burton (18:08)
I’m

Quentin (18:20)
Yeah.

Like clockwork, I’m telling you, I hear you, man. So listen,

let me ask you, mean, you kind of answered this question, but I just want to put it out there just to get a very direct answer, man. What are you most focused on solving? Like what problem are you looking to solve or scaling next? Like what’s your next real goal? Maybe I’ll say it that way.

Jesse L. Burton (18:43)
So, like I was sharing with you before, I’m working on a real deal right now that could pay me over half a million dollars. We’re going through the negotiating. I’m hoping that these individuals go ahead and make the offer. The offer comes in. actually, I can’t wait on them to make the offer, right? So I had to reach back out and say, guys, this is what we, hey, we would accept this. If you guys could come back and do this, we would accept that.

That’s on the business broker side. So I didn’t even share what you guys were doing on that end. So I help individuals buy and sell businesses as well. And so I have a manufacturing company owner, a business that I’m actually in the, I would say I’m in the process of selling. And if we can sell that, I could make a real good portion of something that could catapult some of the other things that I’m doing and want to do.

That’s the main thing. The other one is to also get this, the brokers that my wife and I, we’re getting ready to open, know, make sure we had it up and going. We’re going to make the announcement here real soon. And then what I’m going to start doing is working my way backwards. Once we up and really got the thing going and able to feed the agents, we’re going to do some things. Well, my wife, she’s, she can kind of continue to do what she’s doing, right? But I’m going, I have so much other stuff that I’m doing.

⁓ I’m out here as a consultant as well, showing others how to reach their target audience and build up their client base. So there’s things I’m doing out here for that as well. That’s a whole other consulting business that I’m doing. And then like I said, I want to really, I want to pump up the community, the membership, the closed membership community that I have with the, that’s around the…

residential group home space or assisted living and all of that. I want to really boost that up because that’s going to be my next thing to where I’m looking to get that to, I would say six figure monthly income.

Quentin (20:35)
Yeah, yeah. Absolutely, man. I love everything you’re doing. I love the fact that you are a connector. You’re trying to help people reach real opportunities and goals and real, what’s the word I’m looking for? Like, they’re dreams, right? Like, I mean, you’re carving out the niche. You see the need.

Jesse L. Burton (20:55)
Yeah.

Quentin (20:58)
But also you just you get service in the people. And so I love it, man. I love the way you’re building your network. I love the way you build relationships. I absolutely love it, man. I love everything you’re doing, bro. I love everything you’re doing, Absolutely. So listen.

Jesse L. Burton (21:01)
Right.

Yeah, I’m just here trying to be alike,

man. There’s a lot of individuals that I help here. I don’t do things to, I would say, be in the spotlight. You know, lot of times, sometimes people think that when folks have all these different followers on social media that, you know, whatever they say is true. You you kind of find out that social media, there’s a lot of fake stuff going on out there, man. You know, these people have 10,000 followers and then you find out

Quentin (21:20)
Yeah.

Jesse L. Burton (21:37)
that they don’t really have any foundation. They’re really doing what they’re doing for the first time and they get on there and just start talking as if they’re the expert. You know, there is individuals that I actually really get out here to help. And I’ve helped some who have actually gone now to become brokers, real estate brokers. And so I’m proud of that. You know, I get phone calls from other brokers to help me with their, help answer a question with their agents.

just had a good friend last week. She wanted me to call to help one of her agents. We had a Zoom call and here we are. She wanted to go in there and see how she could actually solidify this listing on the commercial side. And so I gave her some tips on what to do and we sat down and kind of put out a plan all virtually. And she went out the next day and knocked it out.

I text my friend, say, hey, how did your agent do? What’s the result? And she texts me back with a picture of the young lady with her lock box on the door, saying, she got the listing. Thank you so much. You know, sent the heart. And I said, hey, I’m very excited for her. I told her, hey, she had it. You know, was nothing to be afraid of. So, you know, when you get stories like that and other folks that are, you know, successful and you’re behind the scenes.

Quentin (22:41)
Yeah.

Jesse L. Burton (22:49)
kind of helping at all, you know you had a part of that, you know, it’s a great feeling. And so now I’m just here trying to, you know, make sure my sons are great young men and know they have their own dreams, but let them know, hey, guys go out there and, you know, live your dreams, but they always know that if something happened to their dreams, they always have something to fall back on.

Quentin (22:53)
Absolutely.

I love it, man. I love it. Y’all, there it is. Jesse Burton, man, listen, before we wrap, if someone wanted to reach out to you, connect with you, maybe collaborate with you, learn more about what you’re doing, what’s the best way for them to get in contact with you,

Jesse L. Burton (23:22)
Hey, look, and like I tell people all the time, if you Google me, you’re gonna find me. Jesse L. Burton is my name. So some of my at signs, my outlets where you can actually, if you put at JL Burton JR, you’re gonna be able to find me in several different locations. But if you Google my name, you’re going to, I don’t hide from anyone. So you’re gonna find me. If you wanna join that pay,

membership community and see how to start making money with the residential group homes or assistant living or unlicensed facilities. Reach out to me, man. Just find my name, you’re gonna find information. And we’re to help any way we can. I even had this here. ⁓ This is something I did maybe three years ago. This came from a concept. This How to Fish ebook, right?

This concept came from ⁓ the time during COVID, when everything had to go virtual. I taught a home buying class. I taught a home buying class virtually and I kept reusing that home buying class and that home buying class turned out to be over $3 million worth of business within less than 30 days. So, hey, I’m here. I’m sharing all the nuggets that I can, Quinn.

Quentin (24:31)
Absolutely, absolutely.

There he is y’all, Jesse L. Burton. Listen man, I appreciate you sir. Appreciate your time, appreciate your perspective, your story. We definitely need more people like you that’s found a niche to help people, to help people in serious need man and create them, get them some generational wealth for them man. So yeah, I thank you so much for joining us man. Thank you for your insight. Absolutely. Absolutely man, absolutely. And for those who’ve seen and then listened.

Jesse L. Burton (24:45)
Okay.

Right.

No, no problem. Thanks for having me. Thanks for having me.

Quentin (24:59)
You got value from this? Make sure you’re subscribed. We got more conversations, just like with my friend, Mr. Jesse Burton is coming up. So thank you so much. Y’all have a great.

⁓ bruh.

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