How Entrepreneurs Can Make More, Work Less, and Build Wealth Through Real Estate

Graham Cochrane (00:00)
but right like deep down inside and we’re getting deep here on a real estate podcast deep down inside. But I think this is relevant and we’ll bring it home. I think deep down inside life gets really lame and really sad when we don’t have any adventure of our own.

Cody Crabb (00:03)
Yeah.

Graham Cochrane (00:12)
And I think we all want some form of that adventure.

Cody Crabb (01:48)
Welcome back to the Real Estate Pros podcast. I’m Cody Crabb with Investor Fuel. Today I’m joined by Graham Cochrane out of Tampa. He’s a business coach who helps entrepreneurs make more while working less and build lifestyle driven businesses. But he’s also an active real estate investor. owns several properties. We’re going to dig into how real estate fits into a bigger wealth building strategy and how business owners should actually be thinking about investing. Thanks so much for joining us today, Graham. This is going to be a good one.

Graham Cochrane (02:15)
Yeah, thanks for having me, Cody.

Cody Crabb (02:16)
Yeah, so I’d love to hear your story. You are a coach. You’re an entrepreneurship coach by trade, is that correct? Yeah.

Graham Cochrane (02:24)
Yep, help entrepreneurs

make more work less, scale up, enjoy their lives, all that fun stuff.

Cody Crabb (02:29)
Right. And then on top of that, you man’ve you man’ve become a real estate investor. So I’d love to hear kind of your path to real estate, how that happened and kind of why you man decided to invest in real estate.

Graham Cochrane (02:40)
Yeah, so probably like a lot of people, my first investment property came out of like a necessity of wanting to move, but not give up our first primary residence. So we bought our first house in the middle of the Great Recession. So it was like 2009 when we just moved to Florida and we thought we were buying at the bottom of the market, but it still had a ways to go down. So I think by the time…

my business was starting to take off because I was at the same time I lost a couple jobs. We were on food stamps for a while and then I was building a business and starting a YouTube channel. And when the business was starting to take off three years later, because it took me a while, we were outgrowing the house we were in, needed a new house, but I didn’t want to sell the first house because I lost like 20, literally 20 % of the equity, which was my hold down payment. We put 20 % down. So was like, I’m going to give up all that money.

And so I said, well, why don’t we just rent it out? You know, why don’t we just rent it out and hold onto it till it recovers? And it’s funny because I didn’t know anything about real estate necessarily, but I had an intuitive sense that like this, this is gonna, it’s gonna come back at some point. And as long as I can cover my costs on it, I don’t need to get rid of it necessarily. So that’s what we did. So we became investors by accident in a way, just by holding onto our first property, got a property rental, you man know, property management company to rent it out.

And we kept that for about 10 years as just a standalone long-term rental to the point where by the time we sold it, it had not only recovered, of course, but it had doubled in value from what when we purchased it in 2009. that was like, yeah, I was like, this is a good move. So that worked out great. We then just stumbled into it. It just made me think differently about real estate that, OK, I don’t have to just have my house that I live in.

Cody Crabb (04:19)
And you man’re like, hmm, yeah.

Graham Cochrane (04:34)
It’s not as scary to own multiple properties. It’s more complex, a little more work and more things to think about. But it just gave me a easy foray into rental real estate and investment real estate, which was great.

Cody Crabb (04:46)
Yeah, feel like it’s one of two things. It’s either you man fall into real estate by accident or you man read Rich Dad Poor Dad. That’s usually what I hear. Usually the answers are here. So yeah, that’s a very, very common story. But I feel like it’s because you man kind of start to see the results and kind of go, wait, what? Like, hang on, I could probably do this more of this. And so from there, I’d love to hear kind of about a little bit about your coaching business. It’s not just about real estate.

Tell us a little bit about that.

Graham Cochrane (06:02)
Yes, like these days I help entrepreneurs, lot of whom are coaches or consultants or authors or speakers, but any kind of entrepreneur really who feels like they’re stuck. They usually hit a plateau and it’s, they see it in their income. Like, I can’t get above this income level. But also the plateau they’re bumping up against is their business model because they’re just working too hard. And so what I help people do and what I feel like I’m pretty world-class at is scaling up to

at least a million dollars a year of personal income, like $100,000 months consistently of personal income from your business, working 20 hours a week or less. And so one of the things I think real estate investors love, if they do it right, is the time freedom. If you man can divorce your income or your cash flow from the hours you man’re putting in, that’s, think, one of the things I’m guessing is appealing to most real estate investors if they go full time in it. But a lot of entrepreneurs want the flexibility and the money, but they

get stuck in the money so they trade any flexibility to get the money up, whether it’s because they need it to be up or it’s a pride thing or a personal milestone. And so they’re burning out. And so I help people who are burning out, show them that there’s a different way, something I call an effortless business. I literally, my newest book, I called it the effortless business because that’s the way I view when you man do business right, it’s super aligned with your unique personality, your season of life, your goals.

And so it’s fitting into your life, not trying to fit your life into the business. And there’s a big difference. So that’s what I love helping people do these days. And there’s just something amazing about seeing people win, not only with the finances at getting there, but I got my life back. I love my life now.

Cody Crabb (07:35)
Right.

Yeah, mean that what you man just described is I’m a little bit like please tell me more, you man know, I feel like I certainly I certainly am guilty of that. I understand like the feeling of like if you man’re as as an entrepreneur, fewer hours is not that sounds horrible to me. Like that sounds like well, then I’ll then less will happen. And, you man know, it’s less less progress and less less the tasks will get accomplished. So maybe you man don’t have to give away your whole.

your whole thing there, but I just have to know like, what? How? Like how do you man do, how do you man do more with less that to that degree?

Graham Cochrane (08:27)
Yes, I mean, it’s a great question. The funny thing about it is I’m a real big believer in Pareto’s principle, which is usually called the 80-20 rule. And most people have heard of it. Most people know what it is. Very few people that I know actually implement the mess out of it and live in a reality in which it is a reality. And if you man do, amazing things start to happen for you man. So the 80-20 rule basically states that 80 % of your inputs

create 20 % of your outputs. And then consequently 20 % of your inputs create 80 % of your outputs, whatever that may be. In business it could be if you man have lots of offers or products, it’s 20 % of the things you man sell lead to 80 % of your revenue. It’s like your most popular products and vice versa. But it’s so true with entrepreneurs.

Cody Crabb (09:14)
Yeah. Or like 80 %

of your customers, or like 20 % of your customers or 80 % of your complaints or something like that. Yeah.

Graham Cochrane (09:22)
Yeah.

And on the flip side, there’s a 20 % of your customers that create 80 % of your revenue. They’re your best, highest paying repeat, all of that. So this pattern is everywhere and it’s rarely like 80-20. It’s obviously that clean, but it’s lopsided and usually that’s at least 80-20. A lot of times it’s 90-10. That’s useless information unless you man apply it. And the way I apply it is I look at it one day, I’m looking at it, I’m like, well, if that’s true, like if Pareto’s principle is true,

Cody Crabb (09:27)
Right, yeah, exactly.

Right, yeah.

Graham Cochrane (09:51)
That would have to mean that if I looked at all the things I do all day, all week, all month in my business, 80 % of them don’t really do a whole lot for my business. They do something, it’s not that they do nothing, but they represent maybe 20 % of the outputs I want, growth, clients, profit, whatever it is. And then 20 % is giving me most of the results. So then I got really just curious and obsessive and maybe little weird about what would happen if I just stopped doing the 80%.

like my business might go down a smidge, but then I’d have all this time to just double down on the 20 % that’s actually making a difference. so my brain that went there and that proved to be 100 % true. And I’ve been on this journey for, I’ve been an entrepreneur 16 years now. Every year in January, I sit down and I ask myself, how can I work fewer hours this year than I did last year, but not only have my business not go down, but it go up?

Cody Crabb (10:27)
Right.

Graham Cochrane (10:48)
And just by asking yourself that question, even if you man don’t know the answer, it’s a lot like you man mentioned Robert Kiyosaki, it’s a lot like Rich Dad Poor Dad where he would say, instead of saying, I can’t afford it, turn it into a question, how could I afford it? It just opens up more possibilities that I don’t think many entrepreneurs entertain and they definitely don’t see the opportunities because they’re not looking for them. And so just helped me get creative in what I choose to do and not do in my business.

I’m not faster or smarter or more talented than the next person. I just don’t do most of what everyone else does because it’s just a waste of my time.

Cody Crabb (11:57)
Yeah, that’s when you man put it that way. I feel like I could do that. Like just do less than other people. Yeah. Yeah, just kind of target what you man’re doing. So that’s I think that’s that’s really interesting. And of course, I’m kind of already starting to think like, you man know, what does that look like for me personally? But as a real estate investor, I’d be curious, like what what do you man kind of how could you man apply that as an example to real estate investing? It could be anything from, you man know, what your what properties perform the best. But also, I’d be curious to know just kind of

Graham Cochrane (12:01)
Yeah, anybody. Anybody could do

Cody Crabb (12:25)
How you man’ve seen that applied to yourself, to your real estate investments.

Graham Cochrane (12:29)
Yeah, I mean, I would, I would look at a real estate investor just like any entrepreneur, whereas, ⁓ you man know, you man want to go do more deals and do the right deals. And, and so I would look back, I would start in the past and look at the data. What are the, what are the deals that have been the best ones that are generating most of the cashflow or have had the most appreciation or have been the biggest wins? I would have been my big wins and then analyze those. How did I find those deals? like, here’s what, here’s what most people do. They spread themselves out.

and give every task or every opportunity equal parts of them. Like, okay, I’ve got 10 potential properties, I’m going to pursue all 10 equally. But not all opportunities are the same, and we shouldn’t give them our same amount of attention. the wisdom would be, honestly, if there’s 10 potential properties, if I’m thinking about it accurately, probably only one to two of them are likely to be the big winners like previous ones. So I could probably just not even pursue the other nine to 10, nine to eight, eight to nine or whatever, and give up potential

little bit of winning there and just focus on the ones that could be the big winners. ⁓ And it would be like getting hyper focused on the type of deal, or if maybe it’s a type of property that you man’ve become really good at instead of trying to be too diversified. It’s an interesting blend of like, is diversification smart? Maybe not really for acquiring wealth. Focus is really needed for acquiring wealth. Diversification is good for sort of keeping wealth, right? So there’s just different ways to think about it, but

I do the same thing with there’s so many types of offers in my business I could create, but there’s the ones that really create the most revenue and impact in my clients’ lives. Why don’t I just focus on getting more of those types of clients, doing more of those types of offers and say no to all the potential things that could make me a little bit of money. So it’s hard because you man’re saying no to a potential yes, but it frees you man up to say yes to a much bigger, probably more sure yes because you man have history of like that performs better for me.

or it’s easier for me to make those kind of deals, or I just have less stress when I do those kind of deals. like 80 % of your stress is coming from 20 % also. So everything is 80-20 everywhere you man look. And so it starts by analyzing just, okay, all the properties, the tasks, the people I interact with, and you man can see that lopsided nature. And then you man’ll start to see what you man wanna stop doing, do less of and what you man wanna do more of.

Cody Crabb (14:33)
Yeah.

So that leads me perfectly into, so I was gonna, I wanna ask you man, so it seems like a big part of what you man preach is like, make your business fit you man the life you man want, not necessarily the other way around. Can you man kind of give me some more on that?

Graham Cochrane (15:48)
Yeah, so this is the thing that gets most people in trouble, right? You want to learn how to do something and do it well, and then you man go learn from somebody who’s gotten great results. That’s a great first start. Like, let’s say I want to get into real estate. Well, who’s done really well in real estate? I’ll just do what they’ve done. That makes sense. Go find someone who’s done what you man want to do. The problem is, if you man stop there, you man might adopt their business model. You might adopt their worldview on how business fits with the rest of their life.

and you man might end up getting exactly that, which is their life. And maybe you man don’t want their life, even if you man want their income, or you man realize that works well for them because they’re this type of personality, right? And that doesn’t work well for me or that works well for them because they don’t have kids or a spouse. You know, they’re single and maybe I’m not in that season of life anymore. So that business model or way of doing business wouldn’t serve me. So I think the great news is there’s a lot of ways to win in business and

real estate and investing. so having the courage to say, who’s winning at the thing I want to learn. And then having a filter of, okay, I’m going to receive that I’m going to learn, but what parts of those should I toss because they don’t really fit me and what I want to do and what parts should I hold on to. so examples for me would include in business, everyone says you man have to run a bunch of paid ads to get people to hear about you man and buy your programs and your coaching.

⁓ You have to post on TikTok and Instagram all the time. This is what everyone is saying. I never wanted to spend money on ads because I never felt like it made sense or I needed to. And I didn’t want to attract people that only found me because of an ad. I wanted to attract a different type of person that found me because of content. And then when it comes to content, I don’t like social media personally as a user. And I don’t want to create social media content.

Cody Crabb (17:32)
Right.

Graham Cochrane (17:41)
So if that has to be my life in order to win in my business, I refuse to do it because that’s not the life I want. So it makes me just get curious, what are other ways that I could build my business? for me, for 16 years now, it’s been long form YouTube video content that’s slow and steady, but it creates a lot of buy in for people who watch a 30 minute video and go, man, I really like the way this guy thinks. They’re more likely to want to read a book or come to an event or buy some coaching from me.

Cody Crabb (18:07)
For sure.

Yeah.

Graham Cochrane (18:09)
And I like doing that kind of content if it’s what I like to do. I like having a video podcast these days. So the great news is, and I have friends that hate what I’m doing and they like to do what I hate to do and they’re winning too. You can win so many different ways. So why not win in your real estate investments and your business in a way that’s unique to your personality, preferences and season of life.

Cody Crabb (18:31)
Yeah, I think the key really seems to just be kind of start from your life and work backwards instead of the other way around because I mean, I’m thinking about myself. I have two little kids. have a four year old and a seven year old. Now, is there a reality where I can work until 7 p.m. every night and be happy about that right now? Not in the slightest. like you man said, someone that is expecting me to be on call, you man know, that is gonna need.

need stuff at 7 p.m. that’s just not an ideal client for me. ⁓ So that’s a perfect example of like, you man know, it seems kind of, it’s one of those things where coaches sometimes come up with these ideas that are like, they seem so dumb because they’re so obvious. Like if you man don’t wanna do something, then don’t do it and you man will be happier. And it seems like, well duh, obviously. But then when you man think about your life and the way that you man’ve set it up and your career and things.

It really just, we do that all the time. We just decide, ⁓ man, I wish I wasn’t just miserable and stayed here for no reason. Like I picked a career I don’t like, better do it for 40 years. Like I don’t know why we do that, but we do as a society. And particularly I say people that are not entrepreneurs are kind of extra prone to do that. So I think maybe we have a little bit of a leg up being kind of wanting to be in this entrepreneurship.

side.

Graham Cochrane (19:56)
Well, for sure. But even then we can get stuck, right? Like it’s it’s a person, it’s a people problem. And I think you man’re spot on. Here’s the problem Cody is that people, it’s, it’s so much easier to be a victim and not change your life. I mean, it sounds, it sounds harsh, but it’s so much, that is the easiest thing to do is to complain and not do anything different. And as much as people want to change their life, they will find every reason why they can’t.

Cody Crabb (19:58)
absolutely.

Yeah, it really is.

Graham Cochrane (20:24)
And I’m not saying they’re bad people, but the reason is they’re protecting themselves. There’s a safety thing because what if they try? What if they try to start a business and quit their nine to five? Or what if they try to scale up the real estate portfolio? What if it doesn’t work? What if they fail? And there’s risk. And that is a real fear. Doesn’t mean that it’s a real reality necessarily, or that it means what meaning we ascribe to quote unquote failure, but that’s a real fear. And so people think about it, hope for it, wish for it, and then they don’t do anything different because it’s the…

Easiest thing to do is just stay stuck and complain about it. And so I think what people need is my theory is permission. I think most people, if they sat quiet enough for even just a couple of minutes and thought about it, know exactly what they want to do next. They don’t know if it’s going to work. They don’t know what comes after next. But if they could make a change, they kind of know the change they’d want to make. Assuming it’s a good and healthy thing and not a destructive thing.

And they just don’t feel the permission to do it. Like when I coach clients, like I hosted five really, really world-class entrepreneurs in Tampa in one of our properties. have a luxury Airbnb here and hosted them for a mastermind weekend. And they all think they have all these problems in their business and they’re all stuck and we’re all hot seating and helping them out. At the end of the day, even though all five of them have very different businesses and different industries and have different problems and some are at different stages of the business growth.

The thing I pinpointed for all of them is like, wait a second, you man actually know what you man want to do next in your business and at a core what you man probably should do to take it to the next level. You’re just kind of coming here, paying me a lot of money to basically tell you man that’s a great idea, you man should go do it.

Cody Crabb (22:10)
Wow, I’m in the wrong business. ⁓ No, but that’s true. That’s true though. think I’ve seen that so much in our like we just do that a lot of times just externally like with people around us or like the people that we think expect a lot of us or want us to do certain things, you man know, and so I think there’s a there’s a huge lesson in there ⁓ for for investors like if there’s if you man have this crazy idea that you man’ve done all the math on and it totally should work

Graham Cochrane (22:12)
Hahaha

Cody Crabb (22:38)
and you man know you man’re gonna bring it to your friends and they’re gonna think you man’re a huge idiot that’s gonna get scammed or something and you man’ve run, like I said, you man’ve done your due diligence and stuff. I mean really, you man kind of have to give yourself permission if you man’re not gonna pay somebody else a lot of money to go to a retreat and do it. So I mean that’s really the lesson isn’t it, is that we need to just allow ourselves to fail, really. I mean you man could fail at something you man don’t wanna do.

So why not fail at something you man do wanna do?

Graham Cochrane (23:08)
Yeah.

Well, yeah, I mean, and really, like, this is getting a little deep, but I think this is kind of the point, like, in a way, doesn’t matter what we’re doing, whether it’s real estate or our business or raising our family, whatever the thing is, we’re trying to accomplish and do it well, because we all want to be successful at whatever we do. And you man have kids, you man don’t want them to be unsuccessful in life. You want them to be successful, whatever they pursue to do. The most important thing in all of that is who are we becoming? Right. It’s really about

Cody Crabb (23:29)
course.

Graham Cochrane (23:37)
That’s why we’re called human beings is like who we are being and who we’re becoming is the most amazing important part about us. And in fact, in order to do something new or bigger, scarier, you man have to become someone new. have to come up to another level. Like before you man make your first real estate investment, you man have to become in your mind a real estate investor first, which is something you man’ve never been before. So it sounds crazy. And it’s crazy to all your friends that are broke that don’t own real estate.

Cody Crabb (24:02)
Yeah. Yep.

Graham Cochrane (24:06)
because they’re not having become the person yet, and they might become that. They haven’t become the person yet who could become a real estate investor and buy real estate. So it’s really about who you man’re becoming. And so I just think whether it’s like, I wanna do this next deal or I wanna scale up my portfolio or I wanna, we just wanna move the family somewhere else and do things, do our life a little bit differently. Or my friend group or community.

are a bunch of naysayers that don’t, they just don’t understand. They love me, that’s why they’re telling me not to do these things, because they’re afraid I’m going to fail. But that love is not helpful to me in this way. Maybe you man need a different community of people, new peers, being a mastermind, or some group of people that are like, this makes sense, we totally get it, we’re cheering you man on. Anytime you man want to make those changes, that’s why I think permission is so important, because it’s empowering. We need to become more empowered. And people usually just tell themselves disempowering things, like I can’t do it, it’ll never work.

Cody Crabb (24:34)
Right. Yeah.

Graham Cochrane (24:58)
the economy’s bad, know, whatever it is, those thoughts and beliefs literally don’t help anybody. They are disempowering, but they let you man off the hook. They do help you man in a way. They give you man exactly what you man want as an excuse to not have to try, because it is scarier. I’m telling you man, it’s scarier to try. You know, like when you man made your first deal with…

Cody Crabb (25:06)
Yeah, true.

As I tell my wife about making

plans, it is so much easier not to do something than it is to do something. just staying home, I would choose that 10 out of 10 times instead of going to some awesome concert that I, but it’s not as good of an experience. Like, it’s just not.

Graham Cochrane (25:22)
Exactly.

Yeah, I mean, think about are you man a Lord of the Rings fan at all?

Cody Crabb (25:38)
Unfortunately I am, yes. Quite a bit, yeah.

Graham Cochrane (25:41)
Okay. I never assumed because I think I think everybody loves all

the rings and then I meet people like Graham that’s so nerdy. I’m like I think a lot of people

Cody Crabb (25:47)
Graham, look at my face right now. You could

have guessed that just by looking at my face.

Graham Cochrane (25:53)
You never want to assume, bro. You don’t want to judge a book by

its cover. But I’m so glad that you man have that much self-awareness. You do look like a Lord of the Rings guy, but like a hundred percent, a hundred percent. But I only know that because I spent a lot of time in the comic store playing magic, the gathering and all this kind of nerdy stuff. But you man know, in Lord of the Rings, like in the Fellowship of the Ring, like the first one, whether you man watch the movies or read the books, it’s like you man’ve got Frodo and then you man’ve got

Cody Crabb (25:59)
I do. Like if you man walk in the comic store, like this is the face you man see behind the counter. Yeah. Yeah. There you man go. Yeah.

Graham Cochrane (26:21)
scanned off the wizard coming and saying like, bro Frodo, need you man, like you man’re the guy. We have to take this ring and destroy it. And you man have to go on this journey and you man can just see Frodo. It’s the same with Bilbo in the Hobbit too. Like, but I don’t want to leave. Like this is so much easier if I just stay in the Shire. I’ve got my maps, I got my books, I got my food. They love their food. These little hobbits. like, they’re like, literally Bilbo says in one of the books, like it’s a scary business stepping outside your front door. You never know where it’s going to take you man. He’s like, it would just be easier to stay home.

Cody Crabb (26:49)
Yeah.

Well, and the wars and stuff, they have not reached the Shire. They’re like totally safe. And it’s a utopia where everyone is like, you man know what I mean? It’s just this perfect life. it’s just, right. Yeah. It’s it. Or you man could save the whole world. So, yeah.

Graham Cochrane (26:51)
And he’s not wrong.

Yeah.

Yeah,

and that’s like, obviously those are huge extremes, but in a way, like every single person is a little hero in the story of your life. And, you man know, I come from a faith background, so I don’t believe that God forces you man to do anything, but I do believe he has a great adventure in store for you man if you man’re willing to go on the adventure. But by definition, adventures are scary and risky, you man know, but that’s what makes them.

exciting. And that’s what makes you man feel like alive. And that’s what makes you man have great stories to tell and gives you man the chance to become the fullest version of you man. So we all love adventure stories when we’re eating popcorn, watching someone else go through it. But yes, good thing I have to do that. But

Cody Crabb (27:45)
Yeah, that was really brave of them. Good thing I didn’t have to do that, yeah.

Graham Cochrane (27:50)
but right like deep down inside and we’re getting deep here on a real estate podcast deep down inside. But I think this is relevant and we’ll bring it home. I think deep down inside life gets really lame and really sad when we don’t have any adventure of our own.

Cody Crabb (27:53)
Yeah.

Graham Cochrane (28:02)
And I think we all want some form of that adventure.

And so that’s why people turn to distractive habits and things because they just, looking for something to, just to feel right, to feel alive. And so I think that’s what I like about entrepreneurship. That’s what I like about even investing. It’s funny, like my, my family and I invested in a startup protein gummies company. So they’re like, you man know, proteins everywhere, but instead of like meat sticks and chomps and things like that, it’s like, it’s like clean.

gummies. And since gummies are taken over the world, it’s just 10 grams of protein in a pack of gummies. They’re called more less protein or more less, yeah, more or less protein if you man want them. But we’re like an early startup investing investment in that. And I was talking to my daughters about what the plan is for the company because my buddies co founded it. And it’s like, here’s what they’re doing. Like, this is the product, here’s what they want to do. And their vision is in five to seven years, have such a big MRR of, you man know, sales and customers and recurring revenue and this big product that their valuation is half a

billion dollars to a billion dollars and they sell to some big food company or some big company. That’s their play. And since we own a percentage of it, if that percentage of the pot, if that pot’s huge, we get this percentage, which could be huge. It’d be this big payday or it could go to zero. It’s a great product, but it could go to zero. And it’s like, but how cool would it be? How cool will it be when it goes something really, really big? And it’s just sort of the adventure. If I wonder how this investment is going to play out, it’s a lot safer to not put

Cody Crabb (29:15)
Yeah.

Graham Cochrane (29:29)
hundreds of thousands of dollars into something that might go to zero. But it’s also lot more boring and you man don’t get the thrill of, wow, that was a really cool investment, you man know? So it’s a mixed bag.

Cody Crabb (29:38)
Yeah,

I think it’s the same reason when you man see someone like their house burns down or something or people are always like, and it’s the best thing that ever, not always, but like some people are like, it’s the best thing that ever happened to me because it makes them do it. Like it makes them actually do something. ⁓ And then sometimes they’re the happiest they’ve ever been because they were just kind of waiting, like something like they should have gotten divorced a long time ago and they found out their spouse is cheating or something like that. And it’s like, pushes them to do it. So instead of waiting for something horrible to happen,

Why don’t you man just not let the horrible thing happen and just, yeah, I totally agree. And to kind of tie this back into real estate as we probably should have done a long time ago. Although this is, no, everybody needs to hear this. I think this is very, very relevant. ⁓ But there’s gonna be deals that you man come across that are riskier. There’s gonna come situations that you man feel like, I ready for this? Should I pursue this or not? ⁓ And if you man’ve done your homework and you man feel

like you man know that’s the right path. mean, just go for it. Like you man said, it’s just boring not to like, just do the thing that you man’re to see if you man fail. That’d be, that’d be interesting. But wouldn’t it like you man could fail. You could get laid off from a job you man hate. Like why not? Why not fail at something that can make you man rich?

Graham Cochrane (30:55)
That’s such a great point. And then the beautiful reinforcing factor of it, let’s say somebody starts investing in real estate, and they buy a property and it goes south or doesn’t work out the way they thought. And it is a quote unquote failure for whatever reason. It almost breaks something off of you man, which is that like, what’s going to happen if I try? Like, because even though you man’re probably disappointed, you man along the way you man became a different person and elevated, you man learned about contracts, you man learned about, you man know,

loans, you man learned about like how to price things out and you man learn what didn’t work and you man’re like, if I re-invite, I could probably see why that didn’t work. And so some people may be like, I’ll never do that again. But I think most people will be like, okay, now that I’ve done a deal, even though it didn’t work out the way I wanted, like, that’s never gonna be my first deal ever. Like now I’m onto the next one, it’s gonna be that much easier. So now you man’ve broken off that like, I don’t know if I could do it kind of thing. Does that make sense? And that makes a beautiful virtuous cycle of

Cody Crabb (31:47)
Yeah. Yeah.

Graham Cochrane (31:52)
Well, I’ll try another one and now I won’t make that mistake again.

Cody Crabb (31:55)
Well, and I’ll pile on top of that and say the person that said I’ll never do that again also took away something very good, which is the that’s not for you man then. If you man did it, you man go, yeah, I’m not going to do that again. And that’s great. Now, you man know, and you man can stop dreaming about it and go, that’s not the life I want because it’s so yeah, that’s I think there’s so much to be had here, even though we really didn’t touch on specifically real estate a ton in this episode. think every single person that is

Graham Cochrane (32:04)
Bingo.

So good.

Cody Crabb (32:21)
wanting to go deeper into real estate that’s listening to this. This applies so much for every single one. So thank you man so much for all this. I feel like this has just been a full episode of just really awesome quotes the entire time. So thank you man so much for that. If people want to find out more about your program specifically, kind of tell us who should check that out specifically and where can they find you man online.

Graham Cochrane (32:43)
Yeah, if you man’re an entrepreneur and you man want to scale up your income to a consistent hundred thousand dollar months of personal income working 20 hours a week or less, then you man’re probably going to benefit from what I do. And so you man could start on the podcast. It’s called The Graham Cochrane Show, YouTube, wherever you man get your podcasts or the book. The latest book is called The Effortless Business Build a High Income, Low Maintenance Business and Life. You can find that at effortlessbusiness.com. Those would be great places to start and see if you man

resonate with what we’re doing there. And if not, hopefully it won’t be a waste of your time. You’ll get some value out of it. But yeah.

Cody Crabb (33:16)
Yeah, well,

and I think it’s especially If you man found yourself like yeah during this episode, I think it’s pretty good indication that it’s not Gonna be waste of time But seriously, thank you man so much I feel like our listeners are really gonna get a lot out of this and thank you man our listeners for for joining us and if you man got something out of this today and I know you man did Go ahead and like subscribe follow us do all the things so that you man don’t miss another episode with someone as awesome as Graham

Thanks one more time, it’s been a real pleasure chatting with you man today.

Graham Cochrane (33:44)
Yeah, thanks Cody. Appreciate you man.

Cody Crabb (33:45)
Yeah, take care, you have a good one.

Graham Cochrane (33:47)
You too.