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In this engaging interview, real estate entrepreneur Steve Holm shares his journey from farm roots to building a successful real estate portfolio. He emphasizes the importance of mindset, strategic growth, and building generational wealth, offering practical insights and inspiring stories.

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Listen to the Audio Version of this Episode

Steve Holm (00:00)
I sure appreciate the opportunity to come on and just like you mentioned, we’re planting seeds to now what you said, what I said, whether it’s your habits, we’ll set the standard, whatever any of those kind of things. That one comment is going to stick to someone’s mind. And when they think about it in two years, they’re going to say, hey, that was said by the redhead realtor. I’m going to Google the redhead realtor. I’m going to find him. I’m going to DM him. I’m going to talk to him. I’m going to invite him out on stage to speak about your habits being the standard. I’m going to

whatever any of these kind of things because it will come up on people’s mind.

Quentin (02:02)
Hello everyone. Welcome to the Real Estate Pros podcast. I am your host Q Edmonds and I am excited to be here today. I have another fantastic guest and I’m listening about his own admission. He’s a young entrepreneur, but I love his mindset when it comes to real estate because that’s one thing that he focuses on is mindset and how it slows them down and kind of embraces that delayed gratification. And if y’all follow me, y’all know.

The mindset is a beautiful thing. We can do whatever we want to do in business, but at the center of the business is always us, right? We’re at the center of the business, so how we approach it is always a big thing. And so I’m super excited to talk to this gentleman. I’m excited for us to learn from him, peek through business from his lens. And so I’m super excited to introduce you all to Mr. Steve Holm. Mr. Steve, how you doing today,

Steve Holm (02:52)
Good morning, I’m doing great today. Super, super blessed. Blessed to be on. Blessed for another beautiful day.

Quentin (02:56)
asses.

Absolutely. And people that’s been his consistent through line. He’s blessed. He’s happy to be here today. I’ve asked him that probably maybe like two or three times and that’s been very, very consistent. And so I’m with you team, man. I’m happy to be here. I’m happy that you’re here. I’m happy that we get to do this together, man. And so Mr. Steve, I am a type. I like to dive right in, right? So I would love for you to tell the people what’s your main focus these days.

Steve Holm (03:04)
Yeah. man.

Quentin (03:23)
If you don’t mind, give us a little bit of an origin story, man. How you got into the space that you’re in, a space called real estate. And then also tell them what part of the world you’re in. People love to know where people are geographically. So what you’re up to, your origin story and where you are. Mr. Steve, you got the floor, sir.

Steve Holm (03:39)
That is awesome. So right here in southern Utah, I’m in a very small town called Teter City, Utah, but we have about 50,000 people down here. So great, great small town farm, lot of farm town. I grew up on the farm, grew up with a bunch of farmers, animals, all that kind of stuff. So the law of the harvest is one of the key principles that we grow up with. So

plant doesn’t always grow but what grows planted you know you know at the end of the day there’s only one there’s only one way to for sure guarantee

failure and that is to not plant.

we harvest in the fall every single year and getting into real estate when I was about 14, I started listening to audio books and Rich Dad Poor Dad and Robert Kiyosaki’s entire lineup of books. Also the tax books and all that kind of stuff. Everything kind of told me from the beginning, hey, you need to be putting the money in the real estate. So the month after I turned 18, I went and co-signed with

my parent who is not in real estate at all at the time. And we got a small property that we could live in and ended up house hacking that fit in a bunch of multiple incomes, multiple men that wanted to live in it, close to where kind of a bachelor’s pad at that point. And then a year later ended up per another home. And I was

I’ve been buying a primary residence every year since and moving around in an effort to up up, upscale, you know, get a bigger home, whatever. So I’m 23 now and. The one thing most people know me as is a friend, you know, I. Great, it’s a great generational wealth acquiring asset, but I don’t anticipate my real estate.

Quentin (05:17)
Yeah.

Steve Holm (05:43)
to make me an ultra rich man. I think it mostly is built around making sure my children and my grandchildren have everything they need, you know?

Quentin (05:53)
Yeah, Yeah.

Steve Holm (05:55)
That’s kind of where.

Quentin (06:44)
Absolutely, no man, thank you sir, man. Thank you Steve for taking us through the journey. Thank you for your outlook, I couldn’t help, know, at the end we talk about, you know, setting up for your kids and then your kids’ kids, right? You know, it’s a proverb that say, you know, a good man leaves and a heritage for his kids’ kids. You know what I’m saying? And so that’s good, man. That’s that. I love it, man. I love it. And so as you was talking, I was actively listening, man, write some things down.

Steve Holm (07:01)
Yeah.

Quentin (07:09)
So I kind of want to give you a brief summary because I’m going to make a statement and then ask your question. Okay. Is that cool? All right. All right. So my friends, so you’re from Cedar city. It’s a farm town. So you grew up on the farm on the law of the harvest. See, I know you seen my big smile when you said that because yeah, later on you’ll see, talk about planting seeds and stuff like that. So I love that. You know, a lot of harvest. Listen, man, at 14 years old, bro, you started listening to audio books, Robert Kiyosaki, you know, his whole lineup.

Steve Holm (07:15)
Absolutely.

Alright, yep.

Quentin (07:39)
And that just got your mind really turning into like, you know, hey, this real estate stuff. And so just planting seeds early. And then, you want to co-sign them with your parent on a property, house hack that. Then a year later, you purchase another property. And then after that, you’ve just been buying like another property, you know, year after year, you know, you’re 23 and people, what they know you for, man, is as a friend. And so, I love that. Was that a pretty good summary, man, of things that you told me?

Steve Holm (08:08)
Yeah, that was amazing. When I was 21 and I was purchasing my second, third, and fourth, I primarily shifted all my focus into student housing because we had a student housing shortage in town near the college. We one aviation school in America. And I purchased a home on each side. would get a single family home, convert it into a multi-income rental for students or whatever.

Quentin (08:08)
I love it, man. Go ahead. Go ahead.

Steve Holm (08:34)
Add multiple, probably three or 400 condos go up in town. Super catered to college students. So people no longer like to share bathrooms and share kitchens and all that kind of stuff. So shared bedrooms is a very, very uncommon now. then I have been actively going all in on college.

Quentin (08:58)
Yeah.

Steve Holm (08:59)
student for the past three years and now it’s time to plan some bigger things, some bigger moves.

Quentin (09:07)
Yeah.

Yeah. But we’re going to get to that, man. We’re going get to these bigger moves. But I know one big thing for you is mindset, right? And so I specifically, I did that summary because I have a saying, Steve, where I say destiny has no wasted moments, right? Destiny has no wasted moments. I as we go through life, we’re building momentum to the people that we are now. And we borrow from the journey. Like when we look back, we just see that all the pieces have been kind of falling in place.

And it makes us the people that we are now. And man, your journey, man, you talked about even all the way back to 14, just like building momentum to where you are now. So I would love to know Steve, along the journey, along the times, you know, the house hacking, now to where you are, what has the journey taught you about yourself? Has it taught you discipline, resilience? Has it changed the way you look at innovation? What has the journey, the moments taught you about you?

Steve Holm (10:37)
Getting into real estate in particular has helped me go from an instant gratification guy that just wanted to go 100 miles an hour down the road to that guy that says, hey, when we get there to the destination, we need to know what we’re going to do. It’s helped me build out a plan on my way there instead of just going 100 miles an hour and then sit there. Even me in traffic right now, I’ll drive under the speed limit because I know the next stoplight is red instead of going

it really, really fast hitting the brakes, complete stop and then really, really fast. All that kind of stuff. So I think it’s switched my mindset from. From goal stop, goal stop, goal stop to trying to iron out how do I consistently go and that takes me up and up and up and it goes, maybe it doesn’t even get me as high as I want to get in life before I turn it over to the kids and they take it up more, you know, so generational wealth mindset is switched from.

Quentin (11:08)
Thank

Steve Holm (11:30)
How do I make a hundred grand a year to how do I make my children make a million bucks a year?

Quentin (11:34)
Man, bro, I absolutely love that. I am with you. I tell my wife when I get in the car, I tell her, hey, I already have the mindset that I’m gonna take my time and I’m not gonna let anything bother me. You know, because people cut you off. You know, sometimes you see there’s a green light and you see it turn yellow and you’re like, if I speed up, I can make it. I tell my wife like, listen, my mindset already for this journey is that I’m gonna take my time. I’m not going real fast.

You know, and that way, you know, if she wondering like, why are you still behind this person? Cause I’m taking my time. And so, man, I love that bro. Like you got to your intentions, right? Even with driving, you got to your intentions. And, so this is the first time I said this on a podcast because I just wrote it down. So I wrote this down in my journal. I don’t have this completely, you know, fleshed out yet, Steve, but I wrote down, I’m going to observe the saying. And impact is greater the faster you go. Right.

Steve Holm (12:13)
Yeah.

Quentin (12:31)
That’s what I wrote down. But what I’m trying to emphasize is slowing down because impact is great. Everybody want to make impact. Everybody want to be quick. But actually, the faster you go, the greater impact will be, if you think about it in a car perspective, right? If you go real far and you hit a, and go real fast and you hit a wall going fast, the impact will be greater. So sometimes we’re so focused on making an impact.

Because sometimes we need to understand if we go too fast and we don’t have everything figured out, if we make that impact, it’s going to be a disaster. And so I’ve been really thinking about that, like, because I heard you say, you know, when you was talking, I wrote down grow slow, build out the foundations. These are things that I was gleaning from you talking. And it fits right in with what I’m thinking lately. It’s just, Q, you may need to slow down. I know you want to have influence. I know you want to have impact. But if you do it too fast, you can actually wreck yourself.

So slow down that way you can still make impact but you make it at a pace that does not jeopardize who you are or the foundation that you build. And so as you was talking, these are some of the things that started to come up.

Steve Holm (13:39)
I think there is a balance between too slow and too fast and that balance is the continuous study of each individual life and everyone is going to continue to find that balance for them.

Quentin (13:52)
Yes, sir. Yes, sir.

Steve Holm (13:53)
So

in my book, wrote about… ⁓

Quentin (13:58)
Hold it up one more

time, bro. One more time. Hold it up one more time, Steve.

Steve Holm (14:02)
So inside of my book, Elevate Your Life, I talked about, I’ll talk about this a little bit more, but I actually talked about that traffic thing. So one of my buddies asked me, hey, how do I quit getting tickets from the cops? And I said, hey, if you turn on an audio book and go to speed limit, you won’t even have to stop for the police. They’ll never bother you. You’ll actually learn on your way to work, then you’ll learn lessons and.

you’ll never even know what the policeman, why the policeman bother people. know, people will quit or they’ll start being the ones telling you stories about getting pulled over instead of you telling me stories about it, if you know what I mean.

Quentin (14:42)
Yes, indeed. Man, well placed, bro. Yeah, we definitely had to talk about that a little bit more in the back into such a good lesson. Look at that. Yeah, come on. See? Yeah. Yeah, man. Yeah, man. Yeah, man. Yeah, I knew it from jump, man. I knew there was going to be a synergy in the linemen here for sure. I love you, I love it. So what’s next for you, man? What’s the next real goal? What are you looking to solve at scale next, Steve?

Steve Holm (14:48)
Look at this.

my goodness. In real estate, I’ll be moving my money from college rental over to multifamily duplexes, anything that has the ability to rent to two different people because as the market gets tight, what happens is people start to share housing. They start to bunk up with their family or whatever. And a lot of people don’t want an entirely separate home or a complete mixed home, right? So

I’ll spending that time. But also another thing that’s super exciting for me is I will be hosting a mastermind on July 11th in St. George, or Hurricane Utah down in Washington County right by the St. George, Utah airport. And I have some of the top, tops mentors in my entire life coming out. I have the number one listing agent for real estate in America coming out. He’s 23 years old. He’s my age. I have another guy named Bill that

will be showing us the four C’s that he has used to grow and scale his LV capital to 150 million. And then I have the top most healthy guys I’ve ever seen or heard of. They’ll be showing up to speak. And then I’m just over the top excited to welcome the number one Ninja Warrior champion.

mindset and how to maximize what we’re given. You know, that needs going to crush it. So I’m, I’m that’s pretty exciting for me.

Quentin (17:19)
Yes, sir, man. love all of this, man. I love the lineup. I love, again, how, and I think I told you at the top of the show, you heard me mention, I firmly believe at the center of everybody business is you. Like if you are an entrepreneur, you are at the center. So your mindset, your health, like things can change. The strategies can change. You can build out different systems, but you are at the center. So you forever have to be growing.

Your mindset forever has to be growing. So I absolutely love it, man. I absolutely love it. So I’m going to love actually this question because people know you as a friend. You’re involved in this mastermind. Of course, it got different people. You got people calling you for advice. You wrote a book. So when you hear this word relationship from a business perspective, from a personal perspective, just from a holistic perspective, what comes to mind for you? What is your philosophy on the word relationship, Steve?

Steve Holm (18:16)
Networking is another thing I’m super, super passionate about because I’ve made some of the best connections in the most unexpected ways. I’ve showed up to one ribbon cutting for a business and made $50,000 in the next six months with those relationships I made. I’ve showed up to an event and paid $3,000 for the event ticket and made three relationships that made me $50,000 six months later. know, so I’m a huge, huge network guy about relationships with people. And I think that

Anytime we build a relationship on trust not transactional then transactional comes later and we build upon it later. But I will show up to meet and talk to somebody about real estate and end up talking about mindset or health or anything like that. Everything just like you said everything success in real estate are percent going to from your mindset and you’re the way you put yourself out there because

We can have all the strategies in the world, strategy with a bad mindset is just going to kill itself. Every business at the center of every transaction is a core person and you can’t deal with a bad person.

Quentin (19:18)
Yeah. Yeah. Man, I wish I had this memory. I wish I had this committed to memory. But the more you talk, one of my favorite books is Atomic Habits by James Clear. I absolutely love the book. So you may be able to help me out with the quote, because I think he says, you don’t fall to the level of your goals. You fall to the level of your systems or your strategies. I mean, your systems, I think it is, or your habits. Yeah, your habits, right? And so what you just talked about, you know,

Steve Holm (19:38)
Your habits,

Quentin (19:43)
Everything’s going to change, you got to know. So one of my mentors told me when you know who you are, you know what to do. Right. So when I have put systems in place that, that reinforced my mindset, reinforces my why. Everything that happens fall to the level of that. That’s what it falls to. So that means you can drop me in any situation when I know who I am, I know what to do. So I’m going to go, I know my standard of operating, whether it’s in business, whether it’s in health, whether it’s with my family.

I’m always going to fall to that level of the habit I’ve created, especially with my mindset, especially with the things that I tell myself, especially with the routines that I do every day. And so, yeah, man, you know, yeah, yeah.

Steve Holm (20:22)
That shows

the way you describe the traffic. If you already know from the second you get in the vehicle that you’re going to see everybody that cuts you off as a good person that is probably in a hurry, as something like that, the second you adopt that, or you even put your car in gear, and then you continually remind yourself, just like you said, the habits will hold the standard.

Quentin (20:44)
The habit will hold the standard. The habit will hold the standard, Yes, sir. ⁓ man. I got to write that down, Steve. That was so good, Hey, listen, sir.

Is there any topic that I have not brought up that you would like to talk about? Like maybe you have another word of inspiration, education, motivation, or maybe you came in with just, you know, a thought in your head that you wanted our viewers to know. I just want to make sure I create space for you to land that message if you had it.

Steve Holm (21:17)
I think I think you touched on the most important thing in life. Thank mindset that everything else real estate is. This video will be will outlast the market. This video will outlast any specific deal I could talk about. can talk about some of the best. I could talk about interest rates and talk about good deals in real estate. the end of the day, whoever’s watching this, they’re either watching it today, tomorrow.

in six months or in six years and then six years from now we might not even be trading real estate. We might be trading data, you know, and if we’re trading data you still need a good mindset, you still need to be a good person. And so as we have self-development, self-growth at the core of our focus, all good things follow, I think.

Quentin (22:02)
Yeah. Sir, man, if someone wanted to reach out to you, connect with you, collaborate with you, learn more about what you’re doing, how can they get in contact with you,

Steve Holm (22:12)
So there’s this nickname that I’ve been attached to on the internet. It’s called the redhead realtor. If somebody Google, Google the redhead realtor in Utah, or obviously you can just look up the name Steve Holm, homeless spell H O L You could type it out however you want. And if you Google Instagram, tick tock, Facebook, all those things, super active there on, all of them, LinkedIn, everything’s under the redhead realtor. And my

Quentin (22:18)
Hmm.

Steve Holm (22:40)
Primary platform is Facebook, but I literally have it everywhere. So been blessed, very blessed with 15 K on basically all the platforms. And I, I just started two years ago with social media. ⁓

Quentin (22:54)
Got you. Then the book again, Elevate Your Life, right? Let’s name the book.

Steve Holm (22:57)
Yeah, people can search my name on Steve Holm or pull up on Amazon. But again, if you go to Instagram, shoot me a message and say, hey, how do I get a copy of your book? We can send you the link. So whatever works for you guys.

Quentin (23:09)
Yeah. Steve man. let me say three things to you sincerely. Now I say this at the end of every, you know, part, but I mean, I mean it when I say it, like these are sincere things. So three things first, thank you for your time because you could have been doing anything else in the world, but you chose to give us your time. And I believe time is our most precious commodity. We do what we do to be able to control our time. And so the fact that you can control your time, but you decide to spend time with us. Thank you.

I appreciate that. Secondly, your story. Thank you for coming and sharing your narrative to get of your transparency and vulnerability. I always say that I think you’re going to love this man. I believe stories plants a seed. They plant seed in people, right? And we may never know when those seeds are going to take root or when it’s going to grow, but it could be two years from now, five years from now. But literally the seed is there.

And so I know you planted some seeds today that really can course correct somebody’s life. And so I know somebody’s man, true to the law of the harvest, man. know this, you you plant seeds is huge. So I thank you for planting seeds today. Lastly, brother, I think you’re going to like this too. Thank you for your mindset. Thank you for the mindset, the way you think and bringing that mindset to this platform. I greatly appreciate you coming through today, man.

Steve Holm (24:29)
I sure appreciate the opportunity to come on and just like you mentioned, we’re planting seeds to now what you said, what I said, whether it’s your habits, we’ll set the standard, whatever any of those kind of things. That one comment is going to stick to someone’s mind. And when they think about it in two years, they’re going to say, hey, that was said by the redhead realtor. I’m going to Google the redhead realtor. I’m going to find him. I’m going to DM him. I’m going to talk to him. I’m going to invite him out on stage to speak about your habits being the standard. I’m going to

whatever any of these kind of things because it will come up on people’s mind.

And I’m not saying this in a sales pitch way. I’m not saying that they need and that people truly need that mindset elevation that mindset. You know the ability to elevate your life to another level of mindset another level of business another level of any health wellness anything like that. People are going to say I want that guy and they’re going to say hey I heard it on the Real Estate Pros podcast and they’re going to Google Redhead Realtor.

Steve Holm, anything, whatever you want to Google and you’ll be able to find me. Shoot me a message if you’d like to reach out any of that kind of stuff. And I’d love to talk to more of you guys. Absolutely love to tell these stories of how anything that we’ve talked about in this podcast has changed their life. And I would love to share that story with you if I hear about it.

Quentin (25:44)
Man, bro, there you go, man. Y’all heard Mr. Steve. Look into the show notes, Mr. Holm. His information is in the show notes. Get in contact with him. Get a link for the book. Stay connected. Whether you just hearing this today or, you know, five years, maybe five years later, but still reach out, get in contact. But definitely make sure you subscribe here, because I promise you we’re going to continue to bring up amazing people just like Mr. Steve Holm. So, sir.

I say thank you again. And everyone else, listen, you’ll have a fantastic day.

Steve Holm (26:18)
Thank you so much.

 

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