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Show Summary
In this episode of the Real Estate Pros Podcast, host Q Edmonds interviews Josh and Tyler from Silverstone Capital, who share their journey in the real estate industry, focusing on the innovative strategy of novation. They discuss their origin story, personal and business strategies, overcoming adversity, teamwork dynamics, future goals, and the importance of building relationships in business. The conversation emphasizes the significance of persistence, mentorship, and valuing people as the true currency in achieving success.
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Investor Fuel Show Transcript:
Silverstone Capital (00:00)
And I mean, a prime example of this is just recently we had 200k in the pipeline.And ⁓ literally it was just everything that could happen with all of our deals was going wrong. Every delay issue that was happening was going wrong. Our title company decided not to take our transactions anymore. And we had to switch to new title companies. Everything that could happen. And instead of, you know, crumbling down, we decided, hey, you know, instead of us sulking about this, we’re going to do absolutely all that we can today.
We worked hard, found a new title company, got everything rolling, and then went out to a nice dinner.
Quentin (02:07)
Hello, everyone. Hello. Hello. Welcome to the real estate pros podcast. I am your host, Q Edmonds. I’m excited to be here to be here with you because listen, today y’all get two for the price of one. We got a team here that’s doing and mastered their skills, especially when it comes to innovation. I’m excited for you guys to hear about what they do for them to break it down to you.They come from, know, Silverstone Capital. You can see that on the screen. But personally, I would like to introduce you guys to Josh and Tyler. Gentlemen, how y’all doing today?
Silverstone Capital (02:44)
Doing phenomenal, how you doing, Quentin?Quentin (02:47)
man, I’m doing phenomenal, especially because I got you two gentlemen in front of me. And listen, like I told them, I’m hyped to do this episode with you. And so listen, I know we gonna be doing weaving in and out. So listen, I’m gonna ask the question and y’all answer it how you want. But listen, I want you to take us into your world, right? I want you to tell our audience what your main focus is these days. If y’all wanna give us a little bit of an origin story of how y’all got started.even how y’all partnered up, we would love to hear that. We love origin stories. And then tell them what city you representing, man, where Market is y’all operating in. So gentlemen, the floor is yours.
Silverstone Capital (03:24)
Yeah. Good deal. Well, actually, I had a listing when I used to be a real estate agent. This guy called me on one of my listings and tried to wholesale me a deal. And then ever since we’ve been partnered up from there. one of the times how I found out that this guy was young hustler was he was giving me a phone call. And I’m like, man, why does it sound so echoey in the background? And he’s like, well, I’m in my school bathroom.School bathroom, dude, are you in high school? Wholesaling deals out of your school bathroom? Usually people are selling the wrong things out of the bathroom. He’s selling houses. So I’m like, all right, cool, I like to do it. You he’s just like me. So then we partnered up and then that same, not even six months of us partnered up, we ran up a quarter mill in assignment fees from just straight innovations.
Quentin (04:19)
I love it. You said man, normally some high school kids in the bathroom trying to sell some other stuff. My man in the bathroom hustling houses. That’s what I’m talking about, I love it, man. Now listen, listen, we… ⁓ hey! There you go, man. Hey, listen, did y’all rep what city you from? Did you tell the people what city you from? Cause I want to hear it out your mouth if you didn’t say it. I don’t know if I heard it.Silverstone Capital (04:34)
He selling bricks with the right one.Quentin (04:49)
Chicago. So y’all wanna-Silverstone Capital (04:50)
Chicago man,we were in downtown man.
Quentin (05:41)
Absolutely. So y’all they’re from Chicago. I’m from Baltimore. So when he talked about them bricks, we understand that language very, very well. So listen, man, our audience, they are experienced audience, but I also had to speak to the novice audience, right? So tell me a little bit about Novation. Tell me about what it is. Tell me how you kind of mastered this skill set. Give me a little bit more about what Novation is.Silverstone Capital (05:49)
LaughterNovation is an exit strategy.
So unlike wholesaling where you just sign the deal to an off-market investor Novations is you’re assigning the deal using the MLS Which is the most powerful marketing tool in real estate to sell a deal and what you’re doing is you’re assigning this deal to a an investor or be a conventional buyer That’s looking to actually live inside the home So innovation just allows you to expose this deal to more people and actually sell it faster and more efficiently with less
legwork
in the upfront because you’re not calling people like pulling cash by your data list sitting at your desk and calling them all day the only thing you’re doing really is calling a couple real estate agents pitching them on the novation having them put it on the MLS for you
and then just managing the offers that come in and just taking the highest invest one. And the simplest version possible, like most watered down, think of the same thing as a wholesale, but instead of just calling cash investors, we put it on the market with an agent. Its principle is very similar. There are obviously different details, but the most watered down version is same thing as a wholesale. Instead of calling an investor though, you put it up on the market to attract everyone.
Quentin (07:21)
love it. I love it, man. So obviously, novation is a strategy that you guys are holding on a niche. I want to ask you though about some of your personal strategies, right? Because there are, of course, business strategies that we use. And you want to speak to that, that’s fine. But I also want to know some personal strategies that kind of motivates you, keeps you going, that kind of keeps your eyes on the prize. So what are some more, some personal strategies that you guys use and some business strategies as well? Now I’ll give you for an example, like,Silverstone Capital (07:29)
Mm-hmm.Quentin (07:51)
I’ve talked to people who do cold plunges in the morning, meditation, working out. Like these things work hand in hand with keeping you motivated as a business person and it translates over to your business. So what kind of strategies personally do you use?Silverstone Capital (08:05)
I mean, we do a bunch of different things, but if I’m being honest with you, we’re not one of those like kind of gurus that like tries to live a lifestyle in a sense, like doing all these crazy things. ⁓ It’s as simple as like we get up, we do our work, we do what’s needed to be done, we get it out of the way and then we just do what we want.⁓ Now one thing that we like to do and what we intentionally do is for every deal that we close, regardless of how many or how little there are, we always go out to dinner, right? Reason why we intentionally do that is because it always gives us a constant reminder of why we’re even doing what we’re doing in the first place. So we don’t get too caught up in just like the grind, grind, grind. And we forget about, why are we even doing this?
So in terms of intentional strategies, always, you know, remind ourselves with a closed deal, a nice dinner, right? But other than that, there’s nothing like cold plunges, all these crazy things. Yes, we utilize them, right? Live a healthy lifestyle, but it’s not a necessity because we don’t want to rely on things to be able to get our work done. We want to stay as consistent as possible.
Quentin (09:04)
No, man, I love that. And thank you for bringing that out that you guys go out to dinner. You know, I’m learning with more and more successful people that they always have something that grounds them, right? Like, like you said, everybody’s strategy is going to be different. Some people do the cold plunges. Some people may bungee jump once a year, whatever it may be. But there’s always something that kind of keeps you grounded. It kind of reminds you why I’m doing what I’m doing. And also that kind of motivates you and refuse you and charge you back up again.Silverstone Capital (09:27)
Mm-hmm.Quentin (09:33)
to kind of go back at it. So I appreciate you saying that. I really, really do. And I honor the strategy that you use if it’s going out to dinner. To some, it may sound very simple, but it’s a big part of what you do to keep you grounded. So I appreciate you sharing, ⁓ Now listen, know, no deal was perfect. no, things always get real, right? On this journey to success, things get real, right? So there are times when you have the bivvifest,Silverstone Capital (09:49)
course.Quentin (10:01)
when deals go sideways. And I was just wondering if you had a story like that as you guys have built success, have you faced any adversity?Silverstone Capital (10:46)
Oh, of course. Son of a man. You kind of have to go by the thing, it’s like…Quentin (10:48)
Yeah.Silverstone Capital (10:50)
The way the way that we always look at adversity is like it’s something that has to happen and if it doesn’t happen It’s not like what we’re building wasn’t deserved in a sense. So like we see all the adversity is like a test So for example, what tends to happen with us is whenever we take bigger risk in the next step of our business, right? There’s always growing pains. Okay, if we want to hire new people There’s gonna be a skill variance that we to account for for a few months in order to ensure Okay, we know some things are gonna get messed up. Let’saccount for it because this is a part of the game to get to that next level. Right. So of course we’re always experiencing it and especially when we’re bringing on new people, increasing marketing spend, all of a sudden we might increase and all of a the leads go to shit. what do we do? Right. However, it’s not that big of a deal to us because to us we account for it and it’s a part of it. Right. If it doesn’t happen, then we’re not doing what we’re supposed to.
And I mean, a prime example of this is just recently we had 200k in the pipeline.
And ⁓ literally it was just everything that could happen with all of our deals was going wrong. Every delay issue that was happening was going wrong. Our title company decided not to take our transactions anymore. And we had to switch to new title companies. Everything that could happen. And instead of, you know, crumbling down, we decided, hey, you know, instead of us sulking about this, we’re going to do absolutely all that we can today.
We worked hard, found a new title company, got everything rolling, and then went out to a nice dinner.
Even though everything that could go wrong was going wrong, we went out to a nice dinner, reminded ourselves of why we’re doing this again, put ourselves in the right headspace, and then within a week, we closed all of those deals. And it was a nice juicy time. And then we went out to another dinner again after that. it’s all just the one thing that we said though, while all that was happening was it’s supposed to be this hard. Come on, you think you’re gonna make 200K?
Quentin (12:35)
YeahSilverstone Capital (12:46)
that fast and without having to go through a couple hurdles, of course, if anybody, because if it was that easy, then everybody would be having six figure months.Quentin (12:56)
That part, that part. No, man, I appreciate that. Again, man, thank you for the lens, the perspective of overcoming adversity. And like how you said, it’s supposed to be hard. Like anything that’s worth having, you gotta work hard for it. Right. And hard is subjective. Right. Like hard just means you’re willing to do the work no matter what it is. Right. And I love that. ⁓ So listen, I got two questions rolled up in one.What is it that y’all be eating for dinner? And how does the teamwork work between you guys? Like, do y’all two have your specific strengths? Like, do y’all ever bump heads? How is it really working together?
Silverstone Capital (13:39)
Yeah, I mean, we bump heads all the time and we’re competitive, you know, but that’s what makes us so successful. The way it kind of works though between us is it’s pretty decently split 50-50, like in terms of what we handle, right? So I’m all marketing acquisitions. I do all the dispositions, transaction, core, back-end work and like the deal management. Yeah. So it all kind of ends up working out together. I handle my side of the things, he handles his side of the things and it all works together as one.Quentin (13:41)
Yeah. ⁓Silverstone Capital (14:09)
clashes though is if we try to dip our toe in each other’s side then this is a whole argument and it’s like get out of my system I’m dialed in here everything’s going good.I mean, that’s what makes it better. You know, we bring new ideas to the table every single day. Let’s say at dinner, right? We’re bringing new ideas and we’re always playing devil’s advocate for each other. Right? Like if he has a great idea and wants to implement something, I’m a hundred percent against it until he convinced me why not and vice versa. So I think that’s what makes it good is our arguments aren’t arguments of falling out. It’s arguments of how do we progress even further? And the way that we progress even further on our ideas is arguing so much to the
point where nobody anybody else who tries to argue against it we’ve already understood what what everything that can go wrong is because we’ve already talked about it. So now when it’s time to execute we execute with full confidence together and we’re both on the same page.
Quentin (15:43)
No, I love that. And for y’all that don’t know who was just speaking is Josh. And in the black is Tyler. So I’m just letting my audience know. I know we’re like 10 minutes in, but you know, it is what it is, right? So listen, gentlemen, what’s the next real goal? Like, do you, what do you focus on solving the scale of next? What’s the next goal for you guys?Silverstone Capital (15:53)
Yeah. Yeah. Yeah. ⁓The next goal is, there’s a few things to mind, right? Obviously, we’re in a world where we’re achievers, so we’re always shooting for the stars. But the two main things is one, we’re gonna build a brand that’s known for excellence. We already have and we’re gonna continue to do that. And more people will start to know about us, other than the ones that already do know. And the second is that we’re gonna have a consistent, right, high six figure months. Anyone can do six figure months, but it’s a different thing to do high ones and have it consistent, right? We don’t wanna be that company that does one big month
next month is zero. Okay. So those are kind of our two main goals we’re achieving for right now. And as those get accomplished, we’ll then move on to the next one, obviously. And one thing that’s hidden that I mean, this is more of an internal goal, but hey, look, I will be transparent. But it’s going all in on our team this next year. So like, we know the two of us could, you know, run up six figure months by ourselves. We know that for a fact.
However, now the next step is being a teacher and being a helper and a coach to our own team. So we’re gonna go all in with our team this year and make them as lethal as we are. And they’re gonna be the ones who are gonna be producing us high six figure months.
Quentin (17:18)
I love that being a teacher and a coach is like now you’re trying to elevate people. You’ve already elevated yourself. Now it’s like, I don’t know, I’m gonna use the Jay-Z line. I’m not sure if y’all know the Jay-Z line, but he said, ⁓ you build Jay-Z? Okay, well go build another one. I’m kind of butchering it a little bit, like Jay-Z saying, like if you saying you built me, then go build another Jay-Z. You know I’m saying? And you guys are like saying like, nah, we built this team, but we’re gonna go out and build.Silverstone Capital (17:37)
Thank you.Quentin (17:48)
us again, we’re going to duplicate us because when you duplicate us, you’re actually duplicating the success. And so I love that mentality. And that goes right into what I want to talk about next. I want to talk about relationships and building relationships. So obviously you guys have built great relationships with each other. I mean, how do you guys build, build, I’m sorry, view building relationships? Have they been important to you? Have you built relationship with mentors? Like how has building relationshipsHelp you guys network.
Silverstone Capital (18:20)
relationships is the foundation to our business.Like at the end of the day, we’re in real estate. It’s a people’s business. So from everything that we have, we’re not going to say like, like, yeah, we’ve put in the work 100%. But the reason why we have succeeded to this extent is because of the people in our lives, the friends that we surround ourselves with, the relationships that we keep, they have a higher standard. Our mentor, Rafael Cortez, phenomenal guy. He holds us to a higher standard. And these relationships that we build, it’s not just.
the external it’s also in the internal for instance with our transaction coordinator with our escrow officers at the title company what our attorneys that we do deals with with our you know our acc reps our dispo reps everybody all the way to he’s good at this our our lead managers and our va team over in egypt we have phenomenal relationships with everybody no matter if they’re in our backyard or they’re in a whole different country we believe in maintaining those 100 and the way we maintain those two is by one
giving them opportunities where they can succeed in business and in their life, and two, showing them how much we value them. It’s one thing to hire someone and just give them work to do, but it’s another thing to show them how much we appreciate them through incentives, paying them properly, paying what they’re worth, and making sure they always have something to shoot for.
Quentin (19:42)
⁓ And you just said something that I’ll probably talk about every podcast. You said value in them, value in people. I say it probably once every podcast that people are the real currency, right? You invest and build in people. It will open up so many doors. It will bring you resources. Yes, it will bring you money. It will bring you success, but it will also bring you a foundation that if you should happen to fall, you have people that you’re connected with that can hold you up.that you won’t hit total rock bottom, they’ll hold you up. So I tell people all the time, people is the real currency. And so Josh and Tyler, I’m so glad you guys got each other. I’m so glad that you’re looking to build a team. I’m so glad that you are valuing people. so listen, man, from each one of you, I would love you to take a stab at this. got people that’s listening. Is there anything that’s in your heart, in your mind that can educate the people?
encourage to people, motivate people, anything that you felt on your journey that have helped you that you think will help somebody else.
Silverstone Capital (20:46)
Yeah, I mean…biggest thing that I would say because it can apply to everyone and it’s the most true thing I think I’ve ever found is that there’s going to be a life cycle whenever you’re starting anything, whether it’s wholesaling real estate, real estate investing in general, ⁓ no matter what people tell you or how they make it seem, you can’t jump into it and just start making money right away. Right. ⁓ The way it kind of works is you’re going to jump into it and you’re not going to know anything of what you’re doing. And even if you think you know what you’re doing, two to three months later, you’re going to realize you didn’t know what you were doing. And it’s one of those things where I think
set that proper expectation every time that it’s going to take longer than it might actually will. Because the reason most people fail, at least that I’ve seen personally, is they’re expecting it to happen in one month, two months, three months. When in reality it can happen in three months. But if you’re so focused on it happening in two months, when it doesn’t happen on month two, they quit. What’s the next thing I can shoot for? Right. First, if you set that proper expectation of all, I’ll focus on this expected to happen in six months down the line. Then all of a sudden happens in month three, four five. You’re already
ahead of schedule and now you can go with it and see the actual success. That’s the biggest thing I would say, because it applies to everything.
Quentin (21:55)
Josh, anything my brother?Silverstone Capital (21:58)
Go deeper is the one thing I, if there’s anything I could ever give to anybody, and this is coming from experience, instead of you trying to go wider and do a million different things and trying to wear a whole bunch of hats, pick one that really fits you and just go deeper into that. Right, I know a lot of people, you know, can go online and we’ll see somebody, some 16 year old driving a Ferrari and you’ll think, okay, now I want to be a crypto boss or econ boss or this, but.Real estate has always been here and it will always be here. So if this is the path that you decide to go into, I highly suggest you find a niche in it. For instance, like how we did with Novations and you go deep into it.
and then take it from there. And don’t let anybody try to stop you from it. Don’t let any of the voices, whether they’re close to you or external from you, try to veer you from your path, guard your own mind, and dive deep into your craft and master it. And I guarantee it, I’m certain of it. All of the money will follow.
Quentin (23:03)
I mean, such great advice. I’m reading this book, it’s called Gradually, Then Suddenly. This is a book that I’m reading and it talks about success happens two ways, gradually, then suddenly. And I think what you guys just said kind of sums it up. Tyler was saying, hey, know, it may come quick, it may come fast. Either way, keep doing what you’re doing because you’re ready when the success happens. And then you said go deep, right?Bear down on something that you know you can be excellent at. Bear down at that. Go deep in that. And it starts with the gradual success or the gradual learning. And then sometimes the success just happens suddenly, all because you was gradually putting in the work. And so, gentlemen, I think you two guys are the perfect example of gradually but suddenly. You found out what worked for you. Y’all put in the time. And now you’re having the success. And whether the success come fast,
or slow. Either way, you guys going to be ready for it. Either way, you’re going to do it the gradual part, you’re going to do it the suddenly part. And so I’m very excited about what you gentlemen are doing. So listen, before we wrap, if someone wanted to reach out to you, connect with you, learn more about what you’re doing, how can they get in contact with you?
Silverstone Capital (24:22)
Yeah, our socials are a little bit different. Mine is tyler.williams_._ . Mine is most accounts. Mine is joshua.jmd and then I’ll pop up. Right, just joshua.jmd.dochee. You find me, me, ask me anything you want, I’ll take care of you.Quentin (24:41)
Absolutely. Perfect. Gentlemen, thank you guys so much for being here. Thank you for your story. Thank you for your perspective. Thank you for your mindset, right? I mean, to be, you know, young and have the mindset that you guys have is totally incredible. And the fact that y’all want to take that mindset and help other people, coach other people, help people with their perspective.I mean, it’s simply a joy just to talk to you two today. again, Josh and Tyler, thank you for being here today.
Silverstone Capital (25:15)
Thank you.Quentin (25:17)
Absolutely,absolutely. Well, listen, y’all got the value. You can’t tell me you didn’t value this conversation. So please make sure you subscribe. That way you do not miss out on the awesome guests with an S that we have. Sometimes you don’t know, you just get two for the price of one. And so gentlemen, again, thank you all for being here today. And for everyone else, we will see you on the next time.
