Gerald’s Proven Path to Real Estate Wins

Gerald Price (00:00)
my very first real estate deal was a wholesale deal. made $28,000 with literally a hundred dollar earnest money deposit.

back in 2008, I was a HUD certified housing counselor, credit counselor, bankruptcy counselor. And I just started noticing an increase of people coming into my office behind on their mortgage.

And it just landed to me like a ⁓ opportunity. And so I picked up a book from Borders,

how to get started in real estate with no cash or credit. Cause that was kind of my situation. And I learned about that’s the strategy wholesaling, not the way that we, use it now, but just as a, as a strategy.

And I just started executing trial and error. you know, back then we didn’t have the Google and YouTube and Tik Toks. you know, it wasn’t like we didn’t have all the gurus. had Carlton Sheets, Russ Whitney, you know, and, but I just went out there and I found some local guys that were doing it. And, you know, they helped me out and my business is essentially the way that I passed that forward.

⁓ And,

The book I just created, Bird Dog Millionaire Booklet, that’s basically the systems that I’ve used to get started. when I made $28,000, it just changed my whole paradigm because I was working at my job making $24,000 a year. And I just made more money, you know, in less time and effort in a 60-day period.

Michelle Kesil (02:56)
Gerald Price G who’s been making serious moves in the real estate space with education and investing. So really excited to have you here on the show today. I think our listeners are really going to take something away from how you’re approaching your business and yeah, really launching a new system and teaching people real estate and investing. So let’s dive into all of that.

Gerald Price (03:25)
Absolutely. Thanks, Michelle, for having me. I’m excited. I’ve been looking forward to this interview as well.

Michelle Kesil (03:30)
Awesome, thank you. So first off, for people who may not be familiar with you and your world, can you give us the short version of what’s your main focus these days?

Gerald Price (03:41)
My main focus is empowering people to build wealth through real estate and business and this is something that I’ve been passionate about. You I grew up in California and when I was growing up, we didn’t really have a lot of, you know, financial wealth or anything like that. My dad just worked hard, you know, and, you know, my mom, she was a pastor. So like that’s kind of what I saw.

And it never made sense to me how we work hard, but we don’t have the best of things or even, you know, we weren’t, we weren’t middle-class by any means. So, you know, I always had something missing. And when I went to college, you know, that was my main focus is to learn how to make money with money and how to build wealth and how to change my financial situation. And over the years, that’s effectively what I’ve done. And it’s come down to business and real estate for sure.

And so I’ve, I’m fortunate that I got started with, without a lot, you know, like most people, you know, lack of education around it, you know, a lack of experience, a lack of resources, you know, living paycheck to paycheck. And, but I just took action, you know, I set a target and then I just moved towards it and I learned every step of the way, you know, it was a lot of trial and error ups and down, but you know, one thing that I’ve, I’ve just grown to understand is, is

failure is a part of it, mistakes is a part of it. The key is to learn from them, make those adjustments and continue moving forward towards the goal.

Michelle Kesil (05:06)
Yeah.

Gerald Price (05:07)
And

the last piece that I would say too is just having powerful mentors, know, the who you know, the who you attach yourself with is very important, which is one of the reasons why I’ve been looking at investor fuel mastermind in that community, because I’ve learned that being around like-minded people can definitely, you know, speed up that progress, a process.

Michelle Kesil (05:31)
Yeah, that’s so important. I would love for you to expand on how you got started and how you transitioned from your own journey to then teaching people.

Gerald Price (05:43)
Sure.

So my very first real estate deal was a wholesale deal. made $28,000 with literally a hundred dollar earnest money deposit. And what happened is back in 2008, I was a HUD certified housing counselor, credit counselor, bankruptcy counselor. And I just started noticing an increase of people coming into my office behind on their mortgage. And I had a couple of clients just basically say, look, I’m ready to walk away.

from my house, give it away type of thing. And it just landed to me like a ⁓ opportunity. And so I picked up a book from Borders, you cause that’s, that’s what we used to do back then is go to the bookstore before like Amazon, right? And so I grabbed a book, how to get started in real estate with no cash or credit. Cause that was kind of my situation. And I learned about that’s the strategy wholesaling, not the way that we, use it now, but just as a, as a strategy.

And I just started executing trial and error. you know, back then we didn’t have the Google and YouTube and Tik Toks. you know, it wasn’t like we didn’t have all the gurus. had Carlton Sheets, Russ Whitney, you know, and, but I just went out there and I found some local guys that were doing it. And, you know, they helped me out and my business is essentially the way that I passed that forward. And,

The book I just created, Bird Dog Millionaire Booklet, that’s basically the systems that I’ve used to get started. when I made $28,000, it just changed my whole paradigm because I was working at my job making $24,000 a year. And I just made more money, you know, in less time and effort in a 60-day period. you know, most of it was set it up and wait. So, you know, you can, you can…

recognize that’s a paradigm shift. But for me, the epiphany was, you know, I knew it like information, you know, access to different information really changed my financial situation in that short of a period of time. And ever since then, you know, I’ve had to make some transitions because as we know, the market kind of fell apart. But I realized that I had a unique set of skills. I was a trained HUD certified counselor and

we had a world going into foreclosure. And so I started a loss mitigation company, which I just help educate people on their options to prevent foreclosure. And I had to learn a number of creative strategies because the access to money during that time wasn’t available because the money markets were going through their changes. so in short, just…

You know, again, getting next to experts doing, you know, things and, know, I got connected with Dan Merrill and started learning how to build a real estate business. And since then, you know, I’ve done some work with Grant Cardone, learning how to scale in 10X my business. I’ve done some work with Richard Pennington, learning how funds work and how to raise and manage money for investments. It’s how to syndicate.

things like that. you know, it’s connecting the dots. You know, now I’m doing some work with Coach Michael Burke because I’m a coach and mentor. So I’m learning how to be a better coach and mentor to others. And, you know, this thing is really straightforward. Yes, there’s some things changing with AI and, you know, nuances. There’s a lot of disruption with our president and

You know, but that’s all a good thing. And what I’ve learned is that’s when you can really have a quantum leap in your financial situation, because if you’re not prepared for the shift and you’ll be left behind, it’s that simple. And the last thing I’ll say about it is, you know, a lot of people don’t have all the answers. So that just lets you know that you don’t really need all the answers. You just got to be willing to.

connect with the right people. know, a lot of times it’s not about how it’s really about who. And, ⁓ you know, for me, I’m, positioning myself to be the, who you need to get started. Like if you lack confidence and taking that first step, you know, I’m your guy.

Michelle Kesil (10:58)
Amazing. Thank you so much for sharing that. Yeah. So what would you say like that first step would be? Because maybe people listening are newer in this space. And yeah, we just want to get started.

Gerald Price (11:10)
Yeah, so the first step is really dreaming. know, a lot of us have been beat up by society, beat up by our backgrounds, where we come from. There’s ideas that have been kind of, we’ve inherited that are disempowering. And I’m a follower of Christ, I’m believer of God. So for me, you know, at the end of the day, my mother showed me how to leverage faith.

you know, how to walk in faith. And, you know, when you come from nothing, it’s hard to fathom that certain things are possible for you. But the reality is, you know, we can pretty much have what we want. We just have to be willing to do the work. You know, so that first step is kind of dreaming. It’s like, you know, when you sit down and look at where you are and where you want to go, don’t use your own

judgment. And I don’t want to get preachy, but you know, one verse in the Bible for me, and I relate to it as a good book, right? So it’s lean not to your own understanding, you know, knowledge me and I’ll direct your path. And how I translate that is I don’t know everything. I’m certain of it. I do know a lot of things because I put the time and energy and effort to learn. And nowadays, if you have access to like chat, GPT or other

AI platforms, access to information, you know, is not an excuse for people as it was. With all of that said, you know, first I just, I just decide, you know, what do I want to accomplish? If it’s buying your first home. Okay. You start reaching out and telling people, Hey, look, I’m looking to buy my first home. Who do you think I need to talk to to help me go in that direction? You know, like we’re all on a journey. and

When you talk about get started, like that’s exactly what it is, is get started. But a lot of people resist getting started because we think that we have to know it all. We have to know everything and confidence comes from knowledge.

I’ve cultivated the mindset that in the ability to be uncomfortable, you know, cause I just relate to that, that that’s a part of growth. And so I don’t have to know all the answers. I just have to know the direction that I want to go in. And so what all of that said, it’s like, if real estate, you see an opportunity for yourself, you know, pick a target and start going towards it, have those conversations, find people that are doing what you like to do, get in the proximity.

You know, so a lot of real estate meetups, a lot of different communities, you you can pay to get in the room or you can volunteer, you can buy the books. Like those are the actions that you can take to increase your knowledge and your comfort level. You know, in my book, Bird Dog Millionaire Booklet, I just share the concept that’s worked best for me, you know, with the lack of resources, a lack of experience, a lack of credit.

I just, I position myself to be a person of value in all businesses. You know, a fundamental part of that is lead generation. So whatever the product or service you offer, it doesn’t matter if you’re not solving your customer’s problem and identifying that customer, so on and so forth. And so as a bird dog, you know, you help investors, you help people.

As a bird dog, you help investors, you know, find, find deals and they typically pay you a, a, a fine, a finder’s fee, assignment fee, wholesale fee, like depending on the structure that you use to execute, it will determine how much you make. But, ⁓ that’s an easy way to get started in the industry. You know, it’s finding somebody that’s doing what you want to do, understanding, you know, what their customer looks like or.

you know, what, who their product is for, and then help, you know, find those, those customers and bring them to the table for a fee. And then as you start to profit from that effort, then you can start to add more systems to your process. You can start to, you know, take more ownership of, of the different steps in that business and scale from there. You know, one of the things that I learned from Grant was a formula is pro, promote profit processing.

Like that’s the framework to build a multimillion dollar business. And it starts with promotion. So we all have our social media platforms. We all have our personal networks, you know, and trust and believe if you picked up your phone, there’s people that want to buy a house. There’s people that want to sell a house. There’s people behind their on their mortgage. There’s people that are that are in the business, whether they’re realtors or contractors or attorneys, like accountants.

We have all of these people. have people that are looking to retire. You know, we have people that are selling their business. Like we have all these people right now in our phones. They have problems in their life and it’s and when I say problems, I don’t mean like they’re struggling or it’s just things that can be resolved and they would be willing to exchange money for that solution. You know, and. You just got to identify who’s in your network.

that has circumstances that you can help connect the dots.

And a lot of times they’ll be willing to pay some money to make that introduction or help facilitate the solution to the problem. So that’s really where you start.

We just experienced a whole lot of dysfunction and you know, was telling Michelle, that’s great. You know, when you talk about what I do and getting started, things are not going to go right. There’s going to be things that happen that aren’t according to plan and the goal is to understand the problem and work through it and move forward. So that’s what we’re doing.

And I’m glad this happened because like I like to demonstrate what I do in real time, real life. A lot of us don’t get started because we’re afraid of it looking bad or, we think it has to be perfect

Any other questions?

Michelle Kesil (17:23)
Yeah, absolutely. So let me ask you this. What are you most focused on solving or scaling next in your business?

Gerald Price (17:31)
So right now what I’m doing in my business is really just that. A lot of us confuse self-employment or entrepreneurship with running and growing a business. And what I’ve learned about business is, you know, if it requires me to be there, it’s not a business. If I can’t sell it to someone else and have it create the same outcome,

⁓ for another owner, it’s not a business. And so we talk about the business of it. That’s, that’s where I’m at. I’m putting in those, those processes, you know, ⁓ like I said, grant, grant, you know, promote profit process is where I’m at and people are, or who don’t, who I’m putting in that. So SOPs standard operating procedures, I’m putting that in, executive teams, marketing resources.

You know, but I’m also using a more lean concept because one thing that, you know, entrepreneurs 10 years ago, five years ago didn’t have is the ability to create agentic agents to support them.

They didn’t have agents, agents to support them in their, their business moving forward. So I’m looking at ways to, you know, automate my systems and processes using AI and, that’s, and also, you know, connecting the dots with my customer base using social media and different things like that. And really documenting and protecting my intellectual property and physical property to build wealth long-term.

Michelle Kesil (19:01)
So when it comes to growing your business and building new relationships, what has made the biggest difference for you?

Gerald Price (19:09)
just being willing to, to share where I’m at, you know, and, listening to where other people are looking for a synergistic relationships. what I’ve learned, you know, when, when we talk about relationships, I think for most of us, we think that that has to look pretty all the time. And if you.

If you’re in real estate, you’ll probably be able to appreciate this. You know, when you acquire a property, now you own it and it’s not always peaches and cream. And so there’s challenges that you have to work with. You know, there are shifts in markets when you’re leveraging other people’s money. You know, sometimes they’re delaying in liquidity to repay those debts. And so ⁓ communication is critical.

⁓ What I’ve learned is a lot of people are understanding. They just need communication. And what a lot of people end up doing is when they have all these financial stresses in their deals, they shut down, you know, when they go into hiding and that doesn’t work. And so the relationships that I’ve built is really identifying, you know, my character under those tough times.

you know, and identifying the people that are willing to be there to walk me through it and be with me through it, you know, because it doesn’t always work the way you want it to. In fact, it’s more likely to not go exactly how you want it to.

Yeah

Michelle Kesil (20:31)
Absolutely, that is so important. So thank you for bringing that discussion. So before we wrap up here, if someone wants to reach out, connect, collaborate, learn more about what you’re doing, where’s the best way for them to reach you?

Gerald Price (20:45)
Bird dog education calm and also bird dog millionaire booklet calm the bird dog millionaire booklet. It’s a It’s so that book was inspired by my mentor Grant Cardone. He has a millionaire booklet that he created a few years back and in his book he teaches you how to basically Build a million dollar business or or pursue a million dollar income

You know, he just gets you familiar with that, that, that kind of target. most people haven’t been exposed to that. And so, you know, if you don’t know how to do main millionaire math, you know, you’ll, you’ll have a hard time accomplishing it. The millionaire booklet, I mean, the bird dog millionaire booklet is a way that I’ve modeled his example. And I’ve used my intellectual property, my story, to show people how to get started with little to no cash credit or, ⁓

experience because you can and it’s through following somebody else’s example. And so the way that the booklet is designed is I get into the mindset because it all starts in the mind first and and then I get into that the actions. So each chapter is a concept that I’ve used to move forward in real estate, teaches you really about bird dog and as a strategy and having a right mindset.

and then having the right actions. And then there’s access to the community where you can start to cultivate and be around like-minded people all in the same journey on different levels. So birddogeducation.com and birddogmanor.booklet.

Michelle Kesil (22:12)
Perfect, thank you. So I really appreciate your time, your story and perspective. We need more people in this space doing things in this right way. So thank you again for being here.

Gerald Price (22:24)
Yep,

thank you. So I appreciate the time.

Michelle Kesil (22:27)
Awesome. And for those of you that are tuning in, if you got value from this, make sure you’re subscribed. We have more conversations coming with operators who are out here building real businesses and we’ll see you all on the next episode.