From Risk to Reward: A Real Estate Investor’s Journey

Tyrone Satterfield (00:00)
Yeah, that’s crazy. I think you have hidden cameras in my house now. ⁓ Because yesterday I was actually going through this in my mind. Don’t start alone unless you have to. I don’t know if you have a wife or husband that’s willing to go into business with you, a cousin, a parent, a child, a best friend, but you don’t have to do it alone. there are a lot of vehicles, there are a lot of loans.

and programs that you can use to get into the property game, right? And I would love to go over those with somebody I’m actually thinking about coming up with a course pretty soon on how to purchase these different size units depending on what size they are. ⁓ But there’s a lot of information out there on how to do these things. But a lot of people say, what happens if I go back or what happens if I do this and it doesn’t work out? What happens if I run out of money? What happens if you do?

and you succeed.

Quentin Edmonds (02:33)
I am your host Q Edmonds and I am super excited today and y’all know I say that all the time and When y’all get to the end of the show y’all can see why I’m excited, right?

Because I just gave the privilege to interview amazing people and today ain’t gonna be no different And so I got my man here. We call him Tye a real guy. That’s what he told me to call him He’s just a real man doing but he’s a real man doing big things, right? I’m gonna let him tell his story, but I’ll be honest with y’all. He got me a little jealous I’ll be straight. Oh, you know, I just met the guy. He got me a little jealous, but but no, man I’m excited to have this guy here. He

You can’t tie him down with just singling him out to one thing that he does well. He does a lot of different things well. And I’m just excited to bring to you guys and I’m just gonna call them. It’s a title real guy. How you doing today,

Tyrone Satterfield (03:26)
I couldn’t be any better. Thank you so much. I appreciate it. Thank you for the warm introduction. You’re way too kind.

Quentin Edmonds (03:32)
Yes, sir, man, listen, I like you to your face but in my head, I’m like I said, I’m jealous, I’m trying to get over the envy of the things you got going on in your life But now man you you have shared some incredible things so far But I just want to take time and make space for you just to tell you a story about you and your business And so I guess we’ll start here, you know people may not know you bring us into your world a little bit Tell us what’s your main focus these days and what?

Markets are you operating in if you don’t mind.

Tyrone Satterfield (04:04)
Yeah, so I started doing business off and on like in the early, like early 2000s, late 90s. And I’ve always worked for other people. I’ve been in the military. I worked with, I worked in security. I worked as a human resources leader. I worked as a culinary in a lot of different, a lot of different capacities. And I realized once upon a time that even though those jobs pay well to really get to where you want to be in

be able to have a very good life for your family, you have to be an entrepreneur. And so I started doing real estate in 1998. And I remember the first house I bought, was, was a wreck. It was terrible. The front door was decaying and falling apart. The windows didn’t open. The windows that were opened didn’t close. And we had rats fighting with the roaches for territory. It was a really, it was something else, you know? And I remember my girlfriend at the time always was asking me, Hey, why don’t you ever have me over for dinner?

And I was just like, hey, not yet. I’m working on something. And she thought I was having somebody else over, but it was just, I was just, it was not an environment to have other people in. had bad plumbing, bad electrical. I was just looking for good things, not bad things at that time. Luckily, I was able to refurbish that house, not knowing anything about doing renovations, but I met a lot of friends along the way that were helping me and I’d have barbecues out of the house.

⁓ And when I had those barbecues that invite contractors and sometimes they give me some tips sometimes they I’d make friends with them sometimes they’d actually stay and show me how to do things and fix things So that was my vert my venture into real estate now I’m here in the Florida market in Tampa if anybody is in the area and I have a home renovation company called hive home services. We do the everything from landscaping to housekeeping to minor repairs ⁓

pressure washing and we also do auto detailing, right? I don’t think there’s anybody else here that can fix your house, pressure wash your driveway and clean your car before we leave at the same time. So we’re a different type of company. But one of the main reasons I started this company is for one, it’s very hard to get people that you can trust that give you a fair price to do your renovations. My property group that I have, my company that I own does most of the maintenance and most of the repairs itself.

So it helps save us a lot of money. It also gives me quality control and it lets people know what I expect and how I want it to look every single time. So things end up looking pretty good every single product we have that finishes.

Quentin Edmonds (07:24)
Absolutely. Love it, man. I think one of the things that caught my attention is how you said it’s hard to find the good talent that you can trust, right? People that’s gonna treat your money kind of like their own. Right? And so for me, that tells me, you you got into it with a sense of integrity to make sure that people are getting exactly what they paid for. And in a sense, kind of building, you know,

Trust and and you know with with the people that you’re involved in that’s what it sounds like to me And so I know that’s not always easy in this climate, right? Because you got people who’s not being honest. You got people who’s not Really doing the quality that you know, it should be done with so I guess my question is what keeps you running smoothly what keeps you? inspired what keeps you kind of

Motivated staying true to your your core and your morals. I guess I’ll say it like that

Tyrone Satterfield (08:21)
Yeah, I don’t know if anybody I don’t know if most of the audience has ever lived in a house that they could afford, but they weren’t happy with it. But the place that you live, it has very big control over your life. If you have bugs, you’re not going to be happy swatting flies, right? If if the electricity goes out, if you don’t have working Wi Fi or

Even if it’s a bad neighborhood, which we can control as investors, we invest where we want to, and we can invest in the community to make the community stronger. I don’t want anybody to say that I have a product that came from Tylemar and it’s not good. Reputation is more important than money is what I think, because even though money allows you to invest, reputation allows you to connect with people. And when you connect with people and you’re honest and you try to help them, they help you back, right? And they give you a lot more understanding.

So I think that’s the biggest thing to it. And when we talk about like the home services thing, I just want people to have a house that works. I don’t want their house to burn down. I don’t want them to, I want them to live their dreams and their visions. If you see something on Pinterest or Instagram, I want us to be able to do it for you and help you out to make sure that ⁓ when your friends, family and neighbors come by, they’re asking, hey, who did that? And in a good way, not in a, who did that type of way, right?

Quentin Edmonds (10:18)
Yeah, yeah, yeah that the way you listen the octave in the voice you change everything the inflection where you put the karma Changes everything who did that who did that? You know, now I hear you man, but you’re right man. You’re your home It’s kind of where everything starts right your peace your your tranquility ⁓ That’s where it all starts in your home is indicative of

Pretty much how much peace and comfort is really in your life, like your outlook, your lens, your perspective, right? And so you’re absolutely right. When things are right in your home, when you feel peace in the home, it changes everything. It changes your outlook, your perspective to the world. It changes everything, and I love it. And I love how you said, I mean, you want people to come over and say, hey, who did that? That’s dope, you know? And so I hear you on that. I’m listening to you. You’ve told us a little bit about

You know things wasn’t always on easy street, right? And so we love hearing stories like that because we love as a society especially on social media to blow up this success to put these rules and everything’s going fine But we don’t talk about the real the real things and so you’ve mentioned it before and I’m gonna ask that again You know, I know there’s times but then you operate and things got real maybe a deal went sideways

Or Tom, maybe you had to pivot fast. so, Ty, you mind sharing one of those stories like that with us,

Tyrone Satterfield (11:46)
Yeah, ⁓ not everybody that you do business with is a good person. ⁓ Especially if you do things internationally and you don’t know who the good people are like the good people and the bad people sometimes look alike. And now I would please don’t get me wrong. Most people around the world are good people with good intentions. But ⁓ all it takes is one person with bad intentions and it can absolutely ruin your business. can ruin your operations. ⁓ It can ruin absolutely anything and.

In the United States, lot of us don’t think that we’re fraud proof, a lot of the fraud, we’re in the top 20 countries in the world that has the most fraud. So during these times when people are doing business and doing repairs and everything like that, most people will not tell you things they can’t do. They’ll try to figure it out, even if it’s first time doing things. And sometimes you turn out with a worst problem that you have when you started.

⁓ so I’ll tell that to tell a story, right? So I hired a company many, many years ago and I needed them to do some, water remediation and they said they could do it. They said they’d done it before and they actually made the problem a lot worse. And to get people to work at your house, ⁓ you always had to put out a deposit. So I put that deposit, I think about $7,000, which back then was a ton more money than it is now. And they basically wrecked the entire house. Right.

They damaged the floor joist underneath the house to structure the house to the point of I thought the house was going to fall over. ⁓ Luckily, a friend of mine ended up helping me with his business. I ended up having to spend almost double what I initially spent and it turned into a whole thing. Had to make it into a court case and everything. So it’s not always easy. Business is not easy. And if it was, everybody would be doing it. And just because you’re in business doesn’t mean you’ll have this big grand payoff payday from the first day. It doesn’t mean you’ll ever have a big payday.

you know, you might lose. Most businesses actually go out of business. So it’s something very challenging to do. So you got to keep your wits about you. Find people you can trust, embrace them, thank them, reward them, and keep them with you. And just find those people in every different pocket that you can trust and just keep doing business with them. That’s one of the greatest opportunities for success.

Quentin Edmonds (13:54)
Absolutely, man. I love it. That’s the kind of stuff people kind of don’t talk about. Everybody don’t get that advice. So thank you, sir. I appreciate it. This gives me a lens and lets me know that, you you’re you’re you’re in business for the long term, right? Like the way you think your perspective, it lets me know that you’re going to be in it for the long term. So I appreciate you sharing that for real. Yeah.

Tyrone Satterfield (14:16)
So I hope I’m in business for a long time, Q, but I’m thinking about thinking about more retirement every single day. So I hope that the people that are working with me right now, they’ll take up the mantle sometime pretty soon. I’ll just become a sort of a trustee board of advisors type member and just get my share and just keep moving down the road and laying on the beach.

Quentin Edmonds (14:36)
Absolutely, I hear that. y’all couldn’t see, kind of rolled my eyes at Ty. We were talking a little bit backstage, he know I kind of rolled my eyes a little bit, but no, I hear you, man. And you actually kind of took me right to my next question, man, because I wanted to ask you, what’s the next real goal for you now,

Tyrone Satterfield (15:38)
Yeah, I have a number in my head and that’s a number of people that I can help in the community, a number of houses that I can provide and ⁓ a number of amount of revenue that I could bring in so I can sustainably live a decent lifestyle for the rest of my life, regardless of what happens. ⁓ When I reached that number, ⁓ I think sometimes you have to move up.

or you have to move out to make room for the younger generation. ⁓ And then I want to like find a way to teach others how to do the things that I’ve been able to do to pay it forward instead of just trying to gather all the market share and be the next trillionaire. I’d rather help other people have a great living situation than trying to just generate, gather all of the money in the world, if that makes any sense. Because after you get to a certain amount of money, I think it doesn’t make any sense.

Now forgive me, I haven’t gotten there yet, but ⁓ if I do get there and find myself getting to a point of money’s just numbers in the bank, ⁓ that’s the time that it’s really, you need to give back to the community and give to other people because there’s a lot of other people that want to get started in real estate. Multifamilies are apartment complexes and they don’t know where to start and they’re scared and afraid.

Quentin Edmonds (17:01)
No, man, I hear you. I hear your what I like to say is an anchor, right? All of us, we have an anchor when it comes to what motivates us, what gets us really to do what we have to, know, what we do, our passion, right? And I can hear your anchor, right? I can hear your anchor coming through like you, you want to make money, but it’s like not at the risk and expense of other people not being well at the same time. Right. And so it’s like, yeah.

I got a number. I got a number in my head, but I got a number when it comes to money. And I got a number when it comes to helping people too. And so my dad used to say, know, because before I say what my dad said, you know, money is a, is a tool. It’s a resource, right? To help us do, but it is the resource that helps us feel the passion that we have. So the passion starts on the inside. So my dad used to have a saying, he was like, use things and not people. Right? And so we use money.

so that we can bless people. And we just don’t use people to get money to bless ourselves, right? And so again, I hear your passion, your anchor coming through ⁓ and I love it, man. And so I know it’s a big move, man. You got a number in your head and we know the next move, it could either compound things or create total chaos depending on how we play it. And so, you know, I hear your passion and your drive coming through.

And I hear you talking about people. So I want to ask this question. I know I’m being a little long winded, but I want to ask this. We have people that’s listening, they’re early on their journey, they’re looking to level up. And I think they’re benefited hearing this when it comes to building relationships and growing your network. What’s made the biggest difference for you?

Tyrone Satterfield (18:48)
Yeah, so you’re nobody by yourself. Just in this business, you will get eaten alive. There’s no way you know everything about banking, everything about repairs, everything about being a homeowner, landlord, ⁓ roofing, concrete resurfacing, sprinkler heads. Nobody knows everything about everything. And if they do, they’re probably 70 years old and been doing this 60 years and they still could learn things because we’re in the modern age and technology keeps like.

making things easier for us. we got to follow technology. Be humble. Show people that you value them. Tell them that you value them and appreciate their worth. I think that’s the first thing. For instance, I have a guy that does all my technology on the side. He builds websites in like a couple of minutes. It’s absolutely amazing. Then I have another guy that’s just like a housekeeping genius. sometimes there are stains that you can’t get out in places.

And if you do try to get them out too abrasively, you can ruin different materials. And then you have to do some more construction or repairs. ⁓ In the bank, I have a really good relationship with the bank. So when I go in the bank, they know me by first name and they say, Hey, what do you need? How’s everything going? Then they ask me about the business. Now, this is a big bank. I bank with Chase, I bank with Wells Fargo. These are big banks. And when I walk into the office, they know who I am. They know what businesses I run and they ⁓ have, so they know better what vehicles they can use to help.

If you don’t have relationships, you’re shooting yourself in both feet and trying to run a marathon. ⁓ Because people will really go through a lot of hoops to help you as long as they like you and they know that you respect them.

Quentin Edmonds (20:30)
You’re absolutely right, man. can’t think that relationships are everything in this space, everything. And so you’re absolutely correct, So listen, Tom, man, listen, before we wrap, you know what, before I do this, before I do that, I love talking to people like you. I love people who has the lens that you have and the perspective that you have. And so this wasn’t one of the questions I was gonna ask, but it just comes to mind. Is there anything that’s been kind of pressing

on your heart or your mind lately. And when I say that, like anything that maybe can give people that’s listening inspiration, encouragement, you’ve been through some things, right? You know, some people come up against hard time within business. They’re looking to make moves, transitions. So is there anything from your experience or from your heart, from your mind that you would like to share to the listeners before we get out of here?

Tyrone Satterfield (21:20)
Yeah, that’s crazy. I think you have hidden cameras in my house now. ⁓ Because yesterday I was actually going through this in my mind. Don’t start alone unless you have to. I don’t know if you have a wife or husband that’s willing to go into business with you, a cousin, a parent, a child, a best friend, but you don’t have to do it alone. there are a lot of vehicles, there are a lot of loans.

and programs that you can use to get into the property game, right? And I would love to go over those with somebody I’m actually thinking about coming up with a course pretty soon on how to purchase these different size units depending on what size they are. ⁓ But there’s a lot of information out there on how to do these things. But a lot of people say, what happens if I go back or what happens if I do this and it doesn’t work out? What happens if I run out of money? What happens if you do?

and you succeed.

Quentin Edmonds (22:22)
Was that the mic drop bro? I’m taking notes on what you’re saying then you stop I’m like wait a This is you just drop the mic. No, man. That’s that’s brilliant, man Thank you. Thank you so much for sharing that man Listen before we wrap if someone wanted to reach out to you connect with you maybe collaborate or learn more about what you’re doing What’s the best way for them to reach out to you now?

Tyrone Satterfield (22:48)
Yeah, so ⁓ I’m not on social media a lot, ⁓ but I am reachable on social media as well as you can have my email address. My email address is tyelamar77 at gmail.com. ⁓ I’m on Instagram at the lyfe of Tye Lamar, I believe. And you can reach me through those venues and I’m pretty open. You can even have my phone number and I’ll leave my phone number with you. Y’all can reach out to me through there. I’m actually a real person. I will actually pick up the phone.

⁓ And I do have office hours and times that people can actually book time to come talk with me also.

Quentin Edmonds (23:25)
Beautiful. Well, there he is, y’all. Tye, the real guy. Listen, man, I appreciate you, sir. I appreciate your time. I appreciate your story, your perspective. We definitely need more people like you in this space doing it the right way. So again, thanks for being here, man.

Tyrone Satterfield (23:39)
Thank you so much, Q. Till next time.

Quentin Edmonds (23:41)
Absolutely, absolutely. And for those tuning in, if you got value from this, please make sure you’re subscribed. Now, you all never know who’s going to be on here, man. We are bringing you all real people who got real experience. just, that’s just awesome, right? Where else you all getting this at? So please make sure you subscribe. And so this is Tye. Thank you again. And to everyone else, until the next time. You all have a great one.