Coach Brian Moses on Mindset, Real Estate Success, and Why Decisions Change Your Life

Coach Brian Moses (00:00)
And I had a dream and Bob Proctor and I were sitting together at a table. And he said to me, Brian, the ultimate leverage is determination. And I got up in the middle of the night and I dictated a voice memo, the ultimate leverage is determination. I lost my determination for a day, for a moment.

Quentin Edmonds (00:04)
Mm.

Coach Brian Moses (00:19)
But when you tap into your values that serve you, there’s two types of emotions or values. There’s ones that serve you and ones that don’t serve you. Determination serves you. Resilience serves you.

Quentin Edmonds (00:29)
Mmm. Mmm.

Hello everyone. Welcome to the Real Estate Pros podcast. I am your host Q Edmonds and I am excited to be here today. I’m excited about my guest. I’m gonna let him tell you the different things that he’s involved in. But I’m excited. I can’t even lie. Just from our conversations off the screen and backstage, I’m excited about what he does. And if you’ve been following me,

You’re going to hear what he has to say track very well with different things that I talk about here on the pod. Cause you know, we talk about real estate, but you know, there are some allegories. There are some things, hidden meanings that we kind of blend in and not so hidden, also just, you know, just we talk real estate, but it’s also just bigger than real estate is about us. You know, it’s about the people that’s involved because you are, you are at the center at what you do. And so I’m so excited.

I want to introduce to some, some of you may know him, so I’m going say it like this. I want to present to some and introduce to others Mr. Brian Moses. Mr. Brian, how you doing today,

Coach Brian Moses (03:09)
I’m doing fantastic. Thank you for having me, Q. Appreciate it.

Quentin Edmonds (03:11)
Absolutely.

I’m so glad you’re here. And listen, I am the type, I like to dive in, right? So I want you to tell the people, yeah, I want you to tell the people what your main focus is these days. If you can give us a little bit of an origin story, kind of how you got into the space that you’re in. We love the hero’s journey.

Coach Brian Moses (03:20)
Let’s go.

Quentin Edmonds (03:30)
And now know you’re traveling, but people love to know where people are geographically. So tell them, you know, your home base, how people, you know, some people are like, right around the corner. Like maybe I can really get in contact with this guy. So if you could, again, tell them what you’re up to, your origin story and where you’re from. Mr. Brian Serg, you have the floor.

Coach Brian Moses (03:48)
I appreciate it, Q. I live and reside in New Hampshire, little suburb southwest of Natchewa in a town called Hollis. I grew up in New Hampshire. I was born in Frankfurt, Germany on a military hospital. And shortly after I was born, my biological father abandoned my mom and I so she couldn’t speak a lick of English.

Worked three full-time jobs to put food on the table for me and my young sister. We lived in government housing. We were on welfare. The struggles were real. As I grew up, I started hanging around with the wrong kids in the hood and the projects. And I was on the path for a disaster. And thankfully, my mom was a waitress and she met my stepdad, who never called me a stepchild.

And he fell in love with the family and took us in and sacrificed financially to put us through private schools and get me in an environment that would show me a different path. He put me through college. I wanted to be an FBI agent. And things happened along the way that changed the course. I got into business.

And when I graduated, I wanted to get into real estate because I thought everybody who was involved in real estate was filthy rich. They drove nice cars. They wore nice suits. They, you know, I had cufflinks and shiny shoes. And I said, I want some of that. And my first year in real estate, I made a whopping $18,000. I was struggling, still living at home. My parents are like, geez, you don’t need a college education to

Quentin Edmonds (05:02)
Yeah.

Yeah.

Yeah.

Coach Brian Moses (05:24)
to make this mess, but ⁓ managed to turn it around.

Came into, you talked about mentors and role models and backstage and I came across two people that I was introduced to, because I always chose to not be the smartest person in the room. I always was a sponge and knew that who you hang around with, who you affiliate with rubs off in a positive or a negative way. And I was able to meet both

Bob Proctor, who’s a legend, and Tony Robbins in different ways. But Bob Proctor took me under his wing, gave me his cell phone number, mentored me, shifted my belief systems in ways that are so profound. If we have time, I’ll, you know, he would say to me, where do you live? And I said, I live in an apartment. He goes, you?

like 60. And at this point, I’m doing well in real estate now. And he goes, why are why are you living in an apartment? I well, I’m saving to buy a house. He goes, you don’t need money to buy a house. And I said, what? He goes, you don’t need money to buy a house. You need to decide to buy a house. And when you decide to buy a house, you’ll find the resources to buy the house. He goes, when I see you next next

Quentin Edmonds (07:11)
Mmm.

Coach Brian Moses (07:20)
time around in the next few months, because there was another event coming up that I was going to see him at. was, you better not disappoint me. You better own a house. Now I had all this pressure from the world, one of the world’s greatest legends. I’m like, how the hell am I going to do this? I don’t have good credit. I don’t have any money. I’m just getting out of the hole. And long story short, I decided, I took his advice. I decided to buy a house. made an offer on a property. They accepted it. I’m like,

⁓ shit, what am I going to do now? And you get resourceful, you know? So that’s kind of my origin. that turned me on a path that belief systems of decisions come first, how come second? Got me aligned with some other great mentors, Tony Robbins. I’ve worked for Tony. I’ve been through all of his programs. Imagine having Tony Robbins as your employer.

I had three years of the best sales training in the world, pulling levers and optimizing businesses and how to scale and hire and use frameworks to grow and build companies. I’ve owned and operated many, many different companies over my history. It hasn’t been all pretty. know, a lot of failures, a lot of blood, a lot of carnage. People look at you today and they go, wow.

He’s so lucky. You’re so lucky. But they don’t see the carcasses on the side of the road that you left behind to get there. So that’s a little bit about my journey. And today I speak to corporations as a professional speaker. I consult to help different industries, different people, team leaders, sales managers, organizations.

individuals grow and optimize their business. And it’s more about what not to do than what to do. Probably one of the greatest lessons is being willing to say no to things like, if you’ve ever heard of the opposite principle, sometimes the opposite of what we’re doing works a million times better. And we never look at it. We just have been trained and conditioned to do what everybody else is doing.

Quentin Edmonds (09:05)
Yeah. Yeah.

Mm.

Coach Brian Moses (09:23)
Hey, we want to have sales, we need to prospect. We need to hunt, we need to chase. What’s the opposite of that? Attract. Attract is so much better. You don’t have to hunt, you don’t have to chase, you don’t have to even answer your phone when people are chasing you. So I love the opposite principle. I guess you could say a weirdo in some respects.

Quentin Edmonds (09:25)
Hmm.

Hmm. Hmm!

Coach Brian Moses (09:46)
I don’t do anything that the masses do. If the masses are doing it, I know it’s not the right thing to do.

if that makes sense.

Quentin Edmonds (09:52)
Makes total sense to me. I don’t know if it’s gonna make sense to everybody out there, but it makes total sense to me because I am similar. There’s a lady, she wrote a song. I can’t remember the name of the song, but it’s a line from the song that I pull out. And her name is Angie Stone, well-known artist. She died not too long ago. And she has this thing, I got to paraphrase it, because I may not can’t get it exactly, but she says something to the effect that…

Everybody’s jumping in the same boat and the boat is getting so heavy that it can’t float. That’s what she says. Everybody’s jumping in the same boat and the boat is getting heavy and the boat can’t float. So she’s right. She said, here is something that you think you are going down under if that boat sinks. And so so so when you just what you just said is to me, that’s that’s so when people talk, my mind thinks in pictures. And so when you start.

Coach Brian Moses (10:30)
It’s beautiful, Yeah.

Right. I love it.

I’m stealing that one Q.

Quentin Edmonds (10:46)
Please look up Angie Stone.

Coach Brian Moses (10:47)
I’m stealing that one. That’s good. It’s good.

Quentin Edmonds (10:49)
So yeah, yeah, absolutely. But I am going to absolutely love asking you this question, Brian. So as you was talking, I was actively listening. I was writing things down. Like your page is full. I almost have no more room left on the page. That’s how it works. Let’s show you that I’m not lying. Like this, as you was talking, I’m just writing, right? And so grew up in New Hampshire, but was born in Germany. Dad left.

Coach Brian Moses (11:02)
You

Wow.

Quentin Edmonds (11:11)
Mom couldn’t speak English, started hanging out. And these are just some of highlights. Of course, can’t regurgitate everything you said, but started hanging out with the wrong crowd. Your stepdad stepped in, took you in, put you in great schools. You went to college. You wanted to be an FBI agent. You wanted to get into real estate. Got into real estate, made a whopping 18 grand your first year, right? And your parents was like, okay, you know.

Coach Brian Moses (11:17)
Yeah.

Quentin Edmonds (11:36)
⁓ listen, okay, what’s really going on here? But you found the right room. You found the right room. You became a sponge. Bob Proctor, he just gave you great advice. He was able to work with Tony Robbins, and now you’re helping people grow, right? So I’d encourage you take all these things back to you, because Brian, I have a saying where I say, destiny has no wasted moments. Destiny has no wasted moments.

Coach Brian Moses (12:01)
Mm-hmm. Beautiful.

Quentin Edmonds (12:03)
The journey is building momentum for the person that you are today. And sometimes you got to reflect and realize that there’s really been no moment wasted. You have reinforced your mindset, your character, you know your why, you know your purpose. So my question, what has the journey, what has the moment be talking about from Germany, Nashville, stepdad, college, all the journey, what has it taught you about yourself?

Coach Brian Moses (12:07)
Yes, sir.

Right.

Quentin Edmonds (12:28)
What has it revealed to you? Has it revealed discipline, resilience? Has it changed your innovation? What has the journey taught you about you?

Coach Brian Moses (13:11)
It’s reinforced my belief that anything is possible. Anything is possible. If you can believe it, you can achieve it. I mean, it sounds trite, but a lot of people think it’s possible, but they don’t really believe it. And belief is a feeling of certainty about something. And if you hang around me long enough, Q, I’ll have you believing you can walk through a wall. And I don’t care where you are and where you’re from and how bad your situation is.

I’ll flip that switch inside of you and light a fire like you ain’t never seen before. But sometimes we’re so focused on the events and what you focus on you experience and you feel. And we all go through challenges and difficulties in life, but you have to look for the silver lining. What’s great about, what’s great about growing up on welfare? What’s great about my biological father leaving?

See, when he left my mom, we didn’t think it was great at the time. But what was great about it is it opened the door for my dad to come in and step into my life. And there’s always anybody who’s ever experienced any adversity. Tell me if I’m lying. When you’re on the other side of adversity, you’re like, I’m grateful for that adversity. You know, I had a girlfriend.

who I was madly in love with and things weren’t happening fast enough and she wanted to get married and put a ring on it and I’m like, hey, I wanna buy you a nice ring. And I was, you know, in my late twenties and making $18,000 a year, you’re not gonna buy a very nice ring. So she goes, if you don’t get married, I’m leaving. And I said, I’m sorry. So she left and I was devastated.

But she had to leave for me to meet my wife. I had to go through that devastation to have the wife and the family that I have today. And I wouldn’t trade that for anything. So we have been conditioned, Q, to think that problems are bad. What if we did the opposite principle and we said problems are good? What’s great about this? How is this going to serve me? How am I going to learn from this? How am I going to grow from this?

See, if you keep seeking comfort, if you seek comfort, you’re going to stay stuck. We were talking in the backstage earlier before the show. I seek discomfort. I’m pushing myself and I’m going through it now like I’m biting off some big apples, right? And it’s not fun. It’s not easy. And I’m like, I don’t know I’m going to get on the other side of it.

You work and work and work and work and work and work and sometimes you don’t see the results. And I had a dream the other night. This was really profound. I was having one of those pity parties. You ever have one of those where, woe is me? And my wife said to me, my wife said to me, Brian, people would kill to be in your position.

Quentin Edmonds (15:48)
Yes, sir.

Coach Brian Moses (15:54)
I’m emotional sharing this with you because I’m embarrassed that I was having a pity party when we should be grateful for what we have, not what we don’t have, what’s not working out. But I’m human, right? We have those moments. So went to bed that night, not feeling great, wondering, geez, did I make the right decisions? You know, doing this big project, booking all these speaking events that aren’t going as smoothly as I’d like to come together. That’s called normal. That’s called

Quentin Edmonds (16:06)
That’s right.

Coach Brian Moses (16:21)
life. But I’m in it and I’m like, this doesn’t feel really good right now.

And I had a dream and Bob Proctor and I were sitting together at a table. And he said to me, Brian, the ultimate leverage is determination. And I got up in the middle of the night and I dictated a voice memo, the ultimate leverage is determination. I lost my determination for a day, for a moment.

Quentin Edmonds (16:30)
Mm.

Coach Brian Moses (16:45)
But when you tap into your values that serve you, there’s two types of emotions or values. There’s ones that serve you and ones that don’t serve you. Determination serves you. Resilience serves you.

Quentin Edmonds (16:55)
Mmm. Mmm.

Coach Brian Moses (17:00)
Crying and, woe is me, doesn’t serve you. Suffering doesn’t serve us. So what we can do, Q, is we can choose. We can decide.

Decisions change our life, not just to buy a house or buy a new car or get a new career, but decisions change your life. The most important decision anybody can make is not the career they’re going to do, not the spouse they’re going to have, not whether they’re going to have children or not, not where they’re going to live. Those are all important, but the most important decision any human can ever make is to choose not to live in a suffering state.

Quentin Edmonds (17:15)
more.

Coach Brian Moses (17:38)
and to be grateful and to feel blessed. And it’s not always easy. have to, you know, if you want to have a good business, you have to work at it. If you want to have a good relationship, you have to work at it. If you want to have good health and vitality, you have to work at it. If you want to have good psychology, you have to work on it. It’s the thing I’m most proud of. mean, 30 plus years with two of the most incredible human beings on the

Quentin Edmonds (17:53)
Sir.

Coach Brian Moses (18:04)
planet have, and I’m not letting them down. You hear me? Like I am not letting these people down. And then I got kids, you know, there’s, there’s that picture of the lion with the little baby lion and it says, be careful who’s watching you. So my kids are watching me. I ain’t letting them down either. So I’m going to, I’m going to keep fighting the fight and going through it. And then we get to different levels.

I’ll tell you a funny story about the comfort zone. 30 years ago, I was at a casino with some top, top business people. And one of my buddies says, hey, let’s go play roulette. You wanna play roulette? And I didn’t have a pot to piss in or a window to throw it out. And I’m like, I’ll watch, I’ll watch. I can’t lose any money, is what I’m thinking.

And that my comfort level was, it was hard enough for me to stretch myself to go to Las Vegas. So we get to the roulette table. It’s a hundred dollar table. And I’m like, Whoa, a hundred dollars. And my friend goes, look, how about I show you how to play all night for a hundred dollars? I go, you can show me that I won’t lose more than a hundred dollars. He goes, put a hundred on red, put a hundred on black, play all night.

You’ll lose a hundred bucks. You win your trade at the end of the night. You lost a hundred bucks. You play all night and we’ll screw with the dealer’s head going, what are you stupid? So I go, all right. So I reach in my pocket and I pull out the last $200 I have, and I’m willing to lose a hundred bucks to play with this guy because this guy’s a legend. The first spin of the wheel, double zero green.

Quentin Edmonds (20:14)
Yeah.

don’t know what that means.

Coach Brian Moses (20:18)
I lost

look, I means I lost it all. didn’t get red or black. got double zero green and they take my $200 off the table. That was not fun, but that was a valuable lesson. Valuable lesson. So that was my comfort level there. And then through life, hopefully we progress. And now I’m at a comfort level right now. And you know,

I don’t compare myself to other people. I’m sick, you know, more financially better than some less than others. I believe that success is how are you doing and compared to how you want to be doing. Not how you do and compared to the Joneses or the Johnsons or keeping up with the neighbors or the Kardashians. Like those aren’t my goals, but

Quentin Edmonds (20:59)
Yeah.

Coach Brian Moses (21:02)
So I’m setting new goals and moving up the ladder. And I was in Aruba in January and I walked into a jewelry store and I said, I’m going to get my wife a ring. And I look at this ring and I said, can I see that ring? That’s beautiful, sapphire ring. And the jeweler says, you have good taste, Mr. Moses. And I go, how much is the ring? I’m thinking 20 grand.

So my comfort level, just to give you an idea, 20 grand, I’ll buy my wife the ring. 30 years ago, $100 was all the money in the world, right? So different, different levels today. And everybody has those different levels and it’s not about my numbers or my story. You can apply this to your life. So I go, how much is the ring? He says, $200,000. I go, whoa, I’m not spending $200,000 on a ring today.

Quentin Edmonds (21:32)
Right, right, yes.

Coach Brian Moses (21:50)
So I look at another one, it’s smaller Q and he goes, you have really good taste. That’s a canary diamond. I go, it’s smaller. He goes, it’s more precious. It’s a more precious stone. That’s $300,000. I’m like, I’m out of here. I’m getting out of this jewelry store. But so that stretched me. I’m like, wow, people spend this kind of money on just random weekend occurrences in Aruba. He goes, Mr. Moses.

If you come in here in two weeks, all the inventory will have been moved. It’s all gone. I go, wow, I thought I was doing pretty good. You follow me?

Quentin Edmonds (22:25)
Yes, sir. Yes, sir.

Coach Brian Moses (22:26)
So there’s always another level. There’s always another level.

Quentin Edmonds (22:29)
You said so many things that just hit me at my core. I called him my mentor. I’ll be honest, I never met him, but I submit to a lot of things that he said. And that’s why I feel like if you want to be a mentor, you submit to somebody’s teaching. So Myron Golden, said, you’re amazing, right? And one of the key things he gave me

Coach Brian Moses (22:46)
⁓ he’s fantastic!

Quentin Edmonds (22:51)
He was like, instead of writing what the person said, write what you heard them say. So you, you, know what I mean? So the words, you said the words, but what did you hear when the person said that? And so I write. So one of my mentors, they, they said, ⁓ words shape our world. And so when you started talking about decisions, I went to write that word shape our world, but that’s not what I heard. When you said decisions, this is what I heard.

Coach Brian Moses (23:02)
There’s a message, right? Beautiful.

Yes.

Quentin Edmonds (23:18)
And I wrote it, decisions decides our destiny. That’s what I wrote. Cause that’s what I heard when you, when you was talking, that’s what I heard. And destiny is a destination and everything you just so eloquently said, we have control of the way this journey should go. We have decisions to make and the decisions that we make, we’re going to wind up at a destination and the.

Coach Brian Moses (23:23)
Wow, it’s true.

Quentin Edmonds (23:43)
It’s being fulfilled, but it’s being fulfilled by your input, your actions, your words, your mindset. Mr. Brian, I could talk to you forever. I am looking at the time and I’m like, I cannot believe we are already at like the 23 minute mark. I feel like I say this a lot, but I feel strongly that I want to say this because you talked about adversity and maybe somebody is tuning in and they’ve never heard me say this. And I just, I believe that this is

An important message. I often say failure is fertilizer. Failure is fertilizer. And so when you break down what fertilizer is, a lot of times, excuse my language, fertilizer is shit. It’s dung. It’s stinky. It’s messy. But boy, the nutrients that’s in it, if you allow yourself to be planted and rooted and you put the seed in it,

Coach Brian Moses (24:14)
Mmm, beautiful. So good.

Quentin Edmonds (24:33)
Some amazing things grow from some stinky fertilizer. So the things that we go through, if you allow them to get the nutrients in you that you need, I promise you, you will grow beyond your imagination. And so I appreciate you so much. I mean, when I tell you I could do this with you forever, I feel like I’m just, I’m like, man, I can’t, I got so many questions and things that I want to say, but.

Coach Brian Moses (24:33)
Yes.

It’s beautiful.

Quentin Edmonds (25:00)
I know we both have a schedule. So listen, if someone wanted to reach out to you, connect with you, collaborate with you, learn more about what you’re doing, Mr. Brian, how can they get in contact with you,

Coach Brian Moses (25:11)
So, you know, the World Wide Web is beautiful thing. We just redid our website. That was a project that we took on. So if you go to brianmoses.com, there’s a bunch of tabs on the top that there’s some resources. If you want me to speak or you want a one-on-one business evaluation, you know, and you’re looking for a coach, a role model, a mentor. If my story resonates with you, if you feel that we can help.

I’m happy to get on a call with you. It’s a link to my calendar link, schedule a one-on-one. My primary niche is the real estate industry. However, I work with all kinds of companies, sales is sales and you know, lead generation is a skill, lead conversion is a skill, client acquisition is a skill, optimizations are skills, creating raving fans and referrals is a skill. So I can help you.

Quentin Edmonds (26:01)
Yeah.

Coach Brian Moses (26:03)
monetize and generate more revenue to offset the investment in working together. But the best part of us working together, Q, would be the person you become in the process, because you become who you surround yourself with. And ⁓ I’ll have you believing that anything is possible. And I’ll reignite the fire in your belly and uncover that why, because we’re all on this planet for a reason.

God does not to be overly religious, spiritual, but God doesn’t make junk. We were born, we were born perfect and then this world screwed us up. Right? So let’s go back to being what God created us to do and go make a difference in the world and leave this place better. And if everybody watching or listening made this world a little bit better than when we arrived, we’ve served our purpose.

Quentin Edmonds (26:31)
I’m gonna talk, talk.

Yes, sir.

boy.

That is what I call the mic. I told you coming on I was giddy. So I’m giddy and I’ll no apology for it. Let me say three things to you Mr. Brian sincerely. One, thank you for your time. I mean, you could, you’re literally where you wanna be in the world and you still took time out to be with us.

Coach Brian Moses (26:58)
Hahaha

pleasure.

Quentin Edmonds (27:17)
So, and you know, time is our most precious commodity. we, we do things to have our time back to get our options. So thank you for your time. Secondly, yeah. Secondly, thank you for your story. Thank you for the gift of your authenticity, the gift of your vulnerability, even transparency. We talked about this, me making this over religious, but people know me. I talk about Jesus in scripture all the time. Jesus taught in parables. So stories have a way of.

Coach Brian Moses (27:24)
course anytime.

Quentin Edmonds (27:43)
and I’m going to say kingdom principles. And so the more we can tell our story, the more it just hits people in their soul and allows seeds to be planted. Some plant, some water, but God comes along and give the increase. And so I thank you for your story. Lastly, thank you for your mindset, the way you think. You have literally paid for the way you think in money, experience, proximity, alignment, and you brought that mindset.

Coach Brian Moses (27:54)
Yes, sir.

Quentin Edmonds (28:10)
to this platform and I greatly appreciate you for it. Thank you for coming through Mr. Brian, I appreciate you.

Coach Brian Moses (28:15)
⁓

It was my pleasure Q, my pleasure. Thank you.

Quentin Edmonds (28:18)
Yeah, absolutely.

Well, listen, y’all heard Mr. Brian. You can’t tell me you didn’t enjoy this. Look into the show notes, get in contact with him, but definitely make sure you are subscribed here, because I promise you we’re going to continue to bring up amazing people just like Coach Brian. So, sir, thank you again. And everyone else, y’all have a fantastic day.