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Show Summary
In this episode of the Real Estate Pros podcast, host Skyler Byrd interviews Mat Yuriditsky, who shares his unique real estate investment strategy called Loan & Own. This method focuses on providing affordable housing to individuals who may not qualify for traditional mortgages by utilizing creative financing. Mat discusses how he finds properties, the importance of building relationships and reputation in the industry, and his passion for teaching others about this investment strategy. He also introduces Loan & Own University, a free online community aimed at educating aspiring investors.
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Mat Yuriditsky (00:00)
Yeah. So, you know, loan and own, some people have heard of it as, as a slow flip. do that, but with a few tweaks of my own, but essentially, you know, we’re providing affordable housing for people that would never qualify for traditional mortgage. And that is our mission first and foremost. And we do that through combining different forms of creative financing. So the main thing is, you know, we are the bank, you know, we, we, that is Probably the biggest challenge of the mindset you have to be in when you start this real estate investment strategy is that you’re not a landlord, you’re the bank.Skyler (02:08)
Hey everybody, welcome back to the Real Estate Pros podcast. I am your host today, Skyler Byrd, and I am joined by Mat Yuriditsky Sorry, Mat, you have a tough last name to say. But hey, I’m super excited that you’re on, man. I’m super excited because you’ve got an interesting investing strategy. And not only you’re doing that, but you’re educating people on how to do the same. So again, I’m happy you’re here. I know I’m going to learn a lot from this. I hope everybody out there does as well. So welcome to the podcast.Mat Yuriditsky (02:17)
Yes, sir. All good. All good.Yeah, thank you very much for having me. am really stoked to be here. um, sorry. Um, yeah, I mean, I just, I just want people to learn as much about real estate as possible. I’m very passionate about, about real estate. So let’s spread in the word.
Skyler (02:48)
youAbsolutely. All right. Well, let’s go ahead. We’ll get right into it here. First of all, tell me about Loan & Own. What is it? What does it entail? Because you telling me a little bit earlier, it’s the first time I’ve heard of it. So floor is yours.
Mat Yuriditsky (03:04)
Yeah. So, you know, loan and own, some people have heard of it as, as a slow flip. do that, but with a few tweaks of my own, but essentially, you know, we’re providing affordable housing for people that would never qualify for traditional mortgage. And that is our mission first and foremost. And we do that through combining different forms of creative financing. So the main thing is, you know, we are the bank, you know, we, we, that isProbably the biggest challenge of the mindset you have to be in when you start this real estate investment strategy is that you’re not a landlord, you’re the
And so what does that really mean? I don’t do any rehab. don’t do, I don’t do any, I don’t rent. I, I’m, I’m the bank. I’m not, you know, a landlord. So I’m not answering the phone at two o’clock in the morning with a leaky overflowing toilet. And, you know, I think just that alone, people look at me like I’m crazy and that’s
the part that I think a lot of people have just never heard of. you know, and we do it, you know, I don’t know how in the weeds you want me to get yet, but you know, basically the strategy is very simple. It is a formula and you know, I can tweak the formula, but the foundation of it is you get $30,000 private money loan. Private money is not from a bank. is not traditional financing. It could be from your friends, family. have private money lenders that
people that I have never met. And so when people say it’s impossible to get money, have got private money lenders that I’ve never even done a zoom phone call with. have talked to them on the phone one time and they have wired me $30,000. So, and I’m not kidding. And this has happened several times. So you take a private money loan, $30,000. What are you offering them? The opportunity is 12 % interest on a five year term. You’re making them monthly payments of $667 and 33 cents a month, light clockwork.
automated. They’re getting a little bit more than $10,000 of interest over that five year term. It is an amazing investment. And for people who want to diversify 12%, you don’t even get that in the stock market. So it’s a fantastic opportunity, which is why people will give you their money. And then you take that money and you buy a property for $30,000 or less, you pay all cash, and then you take that
and you’d sell or finance it, meaning I am the bank. I’m providing the financing to a first, typically a first time home buyer. I just sold a house on Saturday to a single mother of two who was pregnant with her third. She is a first time home buyer. She was renting and wanted a house, a home for her growing family. And so that’s what I was able to do. And the, who, who, who’s doing this? Well, it’s people that
Skyler (05:39)
Yeah.Mat Yuriditsky (05:45)
You know, these are not criminals. They’re not bad people. They’re just people who can’t qualify for traditional mortgage, which by the way, is a majority of the people in the country. You know, so they, they, it’s the only vetting process for me is they have a $2,500 down payment. There’s no credit checks. There’s no background checks.Skyler (05:58)
Good.Mat Yuriditsky (06:07)
I’m the bank, so I get to make the rules. This is not like Wells Fargo where you have to give them six months pay stubs, two years tax returns. There’s none of that. If you have the down payment, first come first serve, you get the house. And that’s how I’ve done it. I’ve been quite successful doing it, but really successful for me financially, but also successful for providing opportunities for people that would never have them.Skyler (07:19)
No, absolutely. So I guess my first question about all this, and I’ve got a few, how are you finding properties for that price point? Because that’s the first thing I want to know. Yeah.Mat Yuriditsky (07:20)
Yeah.Hahaha.
That is a great question. Sure.
Okay. And I’m very, it’s a very good question. And is one of the top three questions I get, they are everywhere is my answer. They are freaking everywhere. I live in Los Angeles. I invest in Little Rock, Arkansas. I have never been to Little Rock, Arkansas. I have no intention of ever going to Little Rock, Arkansas. I don’t even know anyone in Little Rock, Arkansas. So that is, that brings up another point is virtual investing.
A lot of people will be dead in the water because they say, well, I live in Los Angeles. You can’t even buy a garage for $30,000, which is true, but that’s why you go look at other places. You can go on chat GPT right now and say, give me the top 20 markets where I can find a property for $30,000 at Ohio, Indiana, Arkansas, Birmingham, Alabama. They’re everywhere. They’re freaking everywhere. And so that’s that that’s
Common question but such an easy question to to you know shoot down where oh they don’t they don’t exist They absolutely exist a hundred percent. They exist. I bought a house on the house that I just sold on Saturday It was listed for $35,000 on market. This will be another question. Where how do you find these properties? This property was on market Anyone with Zillow has access to this property. It was on market for over 60 days
Skyler (08:46)
Wow.Mat Yuriditsky (08:47)
So I have a saying, you know, I sniff blood. If it’s been on the market for more than 60 days, that is a gold mine waiting to happen. And I don’t buy unless I make them cry. So it was $35,000. I offered them 15,000. They came back at 20 and we closed at 20. I have a house that I just sold. I bought it for 20,000. I sold it on a 30 year mortgage for $69,000.$895 a month and it was $2,500 down. gave her a deal. gave it to her for a thousand because she, the place needed seven new windows and a toilet. It didn’t even have a toilet. It had windows busted out. It had been a former trap house there. mean it was, and, so again, I want to set people up for success. I’m not trying to rip people off. So I said, you know what? I’ll, I’ll take a thousand dollars because I want you to have money left to go and make this livable.
Why would I take a thousand and not take zero? I’m just going to ask my own questions right now because I just I just know these are the questions. Why would I take a thousand? I require a thousand because you have to have skin in the game. I need to know that you are committed. And that’s really the one of the only reasons I just want to know that you’re committed. The first property I bought it was for a single mother of two kids. I’m a sucker for single moms with kids. I mean, cause that’s kind of what I’m doing. And, and
Skyler (09:40)
Okay.There you go. Yeah.
Mm-hmm.
Mat Yuriditsky (10:08)
She said it she didn’t have the down payment. said don’t worry She gave me the first month’s mortgage payment which for that house was seven hundred ninety five dollars And I said you could pay me the the down payment over like the next couple months Within the first two weeks. She was already missing the payments after a month. She said mr. Mat. I can’t do it I’m gonna leave the keys on the counter and walk out. So even in this situation, I didn’t even have to evict her she voluntarily left she andThe property was in better condition than when I got it because she had spent the last month cleaning it, thinking that she was going to move in. And I said, you know, I’m never going to do that again, because even though I thought I was doing her a favor, I didn’t do her a favor. She gave me 795 bucks for a house that she never lived in. And I wasted a month of having my house tied up when I could have got $2,500 down. I turned around, sold it in two weeks, $2,500 down and $8.95 a month for that house. So.
Skyler (10:38)
Yeah.Mat Yuriditsky (11:00)
It’s, you you have to be strategic in how you do people favors and how you structure the deal. Cause you don’t want to set someone up for failure. And so, you know, that was a learning process, but.Skyler (11:47)
No, no, no, it’s starting to make more sense now because now I kind of understand you’re not you’re not putting any work into these properties. It’s just You’re you’re selling them to people, you know as is it’s them They have to take it upon themselves to do any work that needs to be done to it to make it livable for them That’s that’s on them. Okay. All right, that makes sense Got it. All right, so I so now you’re at a point where you’ve you’ve done this process you’re refining itMat Yuriditsky (11:54)
Mm-hmm. Mm-hmm.Yep. Right.
Skyler (12:14)
and you’re actually at a point where you’re starting to teach people how to do it as well. Is that right?Mat Yuriditsky (12:17)
Correct. Yes. So, you know, I have a six figure business coach who I’ve been working with them for over a year. And, you know, it’s funny because one, I believe in, I do believe in paying for education and, for, for coaches to take those shortcuts. And one of the things when we first started was what did I want to be a coach on, believe it or not, it was not real estate. And we talked about it for like two months.Skyler (12:19)
Okay.Mat Yuriditsky (12:44)
And then one day it just hit me in the face and said, wait, why am I not doing this? And, and, it seems so obvious, but it wasn’t. it really was because I think I was had imposter syndrome. And then once I realized that, and I, and I talked to people and I see their expression and they have no clue. A light bulb went off and said, well, wait, this people, this is what I need to be teaching people. They don’t even know it exists. Like this is, people need to know this.They need to hear about it. And so that’s, that’s how it happened. And, know, that would have never happened without Ken, my business coach. I mean, he’s helped me a ton along the way so far, but you know, we’re building this free online community. It’s a hundred percent free. I, know, I initially was charging 10 grand and it didn’t work. And really people, people are not just going to give you 10 grand. You, takes a lot to gain people’s trust and for them to feel like.
that you’re worth even $10, let alone 10 grand. So, you know, said, you know, screw this, I’ve already built out this course, I wanna do it for free. Then we launched something called Loan and Own University. So we’re doing the first person now, we’re about halfway through, but every quarter, every three months, I am going to take somebody who with zero experience from start to finish and walk them through the Loan and Own process. The only caveat is I get to record every session and I get to use it on social media.
and use those recordings so anyone can see them. And just based on the recordings, they could watch the recording and learn how to do it on their own. And I’m going to do a new person every quarter. And so again, it’s just about giving massive value to people. that’s kind of the path that I’m on right now. And it’s really exciting. I love being able to teach people. I love seeing people’s reactions. Even you, you’re like, wait, you’ve never heard it.
Skyler (14:29)
Neverheard of it.
Mat Yuriditsky (14:29)
People havea lot of people have heard people a lot of people have heard of creative financing. But when you what’s great about creative financing, you take all these little things and put them together. And that’s what loan and own is, is taking private money, which is creative financing, because I’m not using a traditional bank. And then I’m providing a seller financing to someone not using a traditional bank that’s also creative financing. Yeah, and it’s it’s been it’s been great on many levels.
Skyler (14:55)
Yeah, no, absolutely. Lone and own university. mean, I’m going to go check that out because again, I think there’s still I would still like to see what you know what’s possible with this because again, it’s something I’ve never never heard of before. Actually, let me ask you, how did you how did you find out about this? How did you start figuring it out when that come about?Mat Yuriditsky (15:56)
Yeah, that’s a great question. And, know, I’ve, I’ve studied a lot of there’s, know, pace Morby, a lot of people know him with sub two community. I was a student, ⁓ with Astro flipping, which is Jamil Damji and that’s wholesaling. and you know, Ron the grand, who’s like the Godfather of, of rent to own. And, and then there’s slow flip that’s got Scott Jelnick. And so, you know, it’s very similar to slow flip that, that model specifically really spoke to me, but.You know, I took it and I tweaked it in a few different ways. The main one right now is just being very mission driven. And like I said, I don’t, I sell almost exclusively to first time home buyers, to families. I’ve only sold one property to an investor and he’s someone that’s, that’s completely gutting the house, renovating it and he’s going to sell it. And so, you know, the how he’s going to make it turning into a brand new house.
And it’s building up the entire block. The entire block that this house is on is going to be worth more money by the time this guy is done because of the appreciation that he’s going to bring to the neighborhood. And so in this situation, it made sense because he’s helping everyone that lives around there.
Skyler (17:06)
Absolutely. And let me ask you, so how do people find you in that regard? Because if they typically don’t qualify for a traditional loan, how are you finding those people to come in and do the creative financing with and do the seller financing?Mat Yuriditsky (17:18)
That’s great. That’s an awesome question. And one of the most beautiful parts of this is that everything is free as far as the marketing. So I’m doing a majority, 99 % of my marketing on Facebook Marketplace and on Craigslist because the people that are looking for my properties are not looking on the MLS. They’re not even looking on Zillow. I used to list on Zillow, for sale by owner. It was a complete waste of time. They’re just on Facebook. They’re on Craigslist. I use what’s called bandit signs.Skyler (17:37)
Yeah.Mat Yuriditsky (17:45)
So I put signs in the front of the property. says cheap house, no credit check, $2,500 down. That’s very effective. so anyone that messages me on Marketplace, I always have properties listed, whether they’re available or not. I just leave them up. don’t mark them as sold.Every day someone’s saying, is this available? Hey, is this available? And I just say, it’s no longer available. Give me your name and number and I’ll add you to my VIP list. They gave me their name and number. I put it into my buyer’s list. And then as soon as I get a property, the first thing I do is text blast anyone that has ever inquired about a property. so perfect example is this house that I sold. I sold it the same day that I sent text blasted it out.
But what was unique about this one is I also, the people that are current clients of mine, I still blast it out to them. So one of my current clients, Ms. Jamison, she’s paid her mortgage on time every month for six months. She said, my daughter is interested. This house is right down the street from the house that you sold us. And she’s got two of my grandbabies and she’s about to have another. She goes, I think my daughter would be interested. She’s renting.
Skyler (18:44)
Yeah.Mat Yuriditsky (18:54)
and she would love to own her own home and I would love for her to live down the street from us. So it went to a current client’s daughter. So that word of mouth marketing is now starting to get momentum because they know that I’m going to do right by them. I’m not sleazy. I’m not going to rip people off. And now that I have their trust, now they’re telling their friends and family about me.And so it’s, it’s just word of mouth. You’re, mean, ultimately your reputation is what’s going to start selling the houses over time. And, and I’ll get to a point where I won’t even post it on Facebook marketplace. just, mean, I have over a hundred people in my buyers list and look, a lot of people, comes down to timing. I probably won’t hear from 99 of those people for years, but one day someone might say, my gosh, I’ve been getting your text blast for three years. I.
Skyler (19:20)
Yeah.Mm-hmm.
Mat Yuriditsky (19:42)
I do want to buy a house. I just married an electrician. He could actually renovate this property for us and it would be awesome. So it’s all about timing.Skyler (19:45)
Yeah.Yeah.
Yeah, no, absolutely. love it. So it’s like you’ve got the creative financing end of it. You’ve got creative marketing, which by the way, I think the marketing that you do is is awesome. I mean, with Facebook Marketplace, Craigslist, and then you just start building up that list because as you were even saying before, you said it was somebody that was a client’s daughter or somebody. It’s like, man, you must get a ton of referrals because they are going to know people in the same situation. That’s awesome. I love it, man.
Mat Yuriditsky (20:13)
And that’s the biggest compliment.another thing, you know, lot of real estate investors spend time on, I don’t get it. So I’m just, I just have to mention it is people spend all this money on sending out mailers, on making cold calls, on finding the deal. With Loan & Own, the only two ways I have bought a property is on market and from a wholesaler. That’s it. That’s the only way I get properties on market.
half of them are on market. They’ve just been on the market for at least 60 days. And just cause a property says it’s 50 grand, that doesn’t mean you can’t offer 15 or 20. I don’t buy unless I make them cry. You have to make an offer so insulting that it makes them want to cry. And so I do that. And then the other one is wholesalers. I’m on every wholesaler list. They send me properties and they get a fee and I happily pay them. I will pay them the fee because they’re saving me from having to do the legwork.
So I have no problem with someone making money. You know, you get wholesalers that are scared to show you what they’re, what they got the property on. said, I don’t care if you’re selling me a property for 30 grand and you got it for 10. I don’t care. As long as it fits my buy box. And I think it’s a deal for me. I want you to make money because when you see that I’m a legit buyer and I’m not going to nickel and dime you, you’re going to start sending me your properties before you send them to anyone else. And that’s what I want. Again, reputation is everything in this business.
Skyler (21:37)
Reputation, relationships, really all comes down to that. I absolutely understand. All right. Well, Mat, this was, yeah.Mat Yuriditsky (21:40)
Yes. Yeah.I don’t spend a dime on marketing. I don’t spend a dime on anything.
Skyler (21:46)
I gotta tell you, man, I got a ton out of this today. This was great, man. Thank you very much for coming on. Now we’re kinda coming up on our time here. Of course, no, this was great. just before we head out here, can you tell people, like if they’re interested in learning how to do this, how can they find you? If they’re interested in your properties, what does that look like for you?Mat Yuriditsky (21:50)
Thank you. Yeah, thank you for having me.Yeah, I’m on all social media
platforms. So all social media, it’s Maty Calls, M-A-T-Y, Maty with one T, Calls, Maty Calls, C-A-L-L-S, or my website, loan-own.com, loan-own.com. I have my property portfolio on there. You can see the properties I have. You could sign up for a call with me.
or just follow me online and you’ll see what I’m about. yeah, regardless, hit me up and I will give you the link for my free course. It’s totally free, free course, free community. If you have any, just get on there and just kind of, you can see what it’s about. And if you have any questions, I’m happy to answer them.
Skyler (22:32)
There you go.Yeah, that’s awesome. All right, Mat. Well, hey, again, thank you very much for coming on. This was so interesting. everybody out there, hey, if you’ve got something of value from this conversation, please hit Subscribe. We have got more conversations like this coming down the pipe all the time. And we will see you all in the next episode. Thank you.
