Follow Up Mastery

Mike Hambright (00:00.684)
Hey everyone, welcome back to the show. Today I’m here with my buddy, Paul Do Campo, and we’re gonna be talking about how to become an expert at follow-up. There’s a lot of people that do it wrong, and we’re gonna talk about the right ways today. So Paul, welcome to the show.

Paul – ReiOmniDrip.com (00:12.155)
Thanks Mike, being here.

Mike Hambright (00:13.688)
Yeah, good to see you, buddy. So before we kind of jump into this, think a lot of real estate investors don’t have patience for a lot of things. And probably historically, copywriting is one of those, right? And so they know that follow-up is important, but they’re real quick because a lot of real estate investors are probably more people cut out of the kind of sales cloth. Like they just want to move on to the next lead. Like they said no, move on to the next one, move on to the next one. Of course, they all…

in the back of their mind know that the money’s in the follow-up, but they just haven’t necessarily put the right pieces in place to do follow-up. So I’m excited, that’s what we’re gonna talk about today is a lot of ways that folks listening to this can dramatically improve their follow-up processes. You don’t have to be an expert copywriter. It doesn’t hurt if you are for sure, but we’re gonna talk about that today. But before we dive into that, how did you get into this space? Tell us a little bit about your backstory.

Paul – ReiOmniDrip.com (01:06.831)
Yeah, so I started off investing, started off wholesaling back in like 2015, 2016 in SoCal. So SoCal is a hard market, probably harder than it was today is probably harder than it was when I started. But yeah, I mean, so I struggled like a lot of people I came from blue collar. I was blue collar up until 2021.

just ditch jigger. We worked pipeline construction, dug holes, welded, all that good stuff. So I had no sales background, but I remember sitting in my land sir, because I had to leave the house, had babies screaming so I couldn’t follow with my leads. I was doing direct mail, was lots of door knocking, door knocking for closures and probate leads in the worst parts of Pomona, California.

And so I getting leads and I had a follow up because mean, magic in the follow up is this cliche you hear. I I’ve heard for over 10 years. So I had my list in Podio. I used Podio back then. And by the way, I’ve been in like 20 different serams today. if anybody wants to know what’s good or bad, send me an email.

Mike Hambright (02:20.91)
You’re not alone.

Paul – ReiOmniDrip.com (02:27.879)
But anyway, in Podio back then, because that’s all there really was, or there was like spin offs of Podio, kind of like how people are doing go at a level today. And, and I just have my list. Okay, I, you know, I have 30 people I got to follow up with. I just go down the list, I’d be in my car because I had to find somewhere quiet away from the house. And I’ll go through the list. And but I would hit like some sellers would be like, Okay, yeah, Mrs. Sally here, you know, I, I am

I spoke with her three weeks ago and she didn’t seem like she’s ready, so I’ll just skip her this week and then go out. My feelings would definitely get in the way of following up. I never had a system or structure or anything like that. So long story short, I…

I flipped land successfully, I mobile homes successfully, but then at the same time I realized I wasn’t really good at this whole marketing stuff or sales stuff. I’m actually ended up on by accident getting a copywriting role at carrot at carrot.com with yeah, with Trevor mock. And it was just my first time getting into it. And I like dove in this whole rabbit hole of copywriting.

Mike Hambright (03:28.6)
Remember that.

Paul – ReiOmniDrip.com (03:39.231)
And I learned those early on and kind of long story short, I ended up taking on more clients doing stuff like writing.

direct mail packages selling hotel developments. That was cool. That was fun. In Vegas, and doing different off wall stuff, but I realized that the whole follow up game kept coming back to me, people were, investors were coming to me. One of my first clients was Adrian, which he passed away years ago, COVID, of Carrot. hey, he’s telling me, hey, I think copywriting is just an under,

unknown in the whole real estate investing world. Can you help me build a whole system, follow-up system, drip sequences, things like that? Sure, and that was like my first avenue into it and just launched it and more and more people were asking me about it and so I created this system of follow-up called HummyDrip for investors because I’ve secret shopped a lot of people, a lot of investors and nine out of 10 times there’s a lot of holes in their follow-up and so

So yeah, that’s kind of the long story short of it. There’s a lot more to it, but I started having an info publishing business. I had a podcast, but I’m here now. I’m still a copywriter. I’m still doing Omnidrip, so yeah.

Mike Hambright (05:02.572)
Yeah, so let’s talk about, a lot of people confuse kind of sales and marketing, they, you know, most leads come from marketing, then they put on their sales hat, but they never put their marketing hat back on. They just kind of like try to sell them and maybe if they follow up, it’s still like, did you sell the house yet? Like it’s still like a sales kind of thing. So let’s talk about like your beliefs on sales versus marketing.

Paul – ReiOmniDrip.com (05:25.509)
Yeah, they’re side on the same coin, right? They’re two different sides of the same coin. So they still have the same principles, the same…

maybe not strategies, but the same principles behind them. It’s just how you use them is differently. So what happens I think is for Mark, people are designing a follow-up system or Drip Sequences or content, articles, text messages, emails, which we all do with OmniDrip, they still have their sales hat and they ask direct questions throughout. Hey, are you still interested in selling? Hey, do still wanna get an offer? Things like that. 10 different spin-offs of that.

Those are in marketing. Those are just asking for handouts. They don’t they don’t give any value. They don’t differentiate you from the other person 60 80 percent of sellers that gonna fill out your form Or call you whatever it is. However, they they reach out to you or say yes on a cold call Like 60 percent or more. They’re not gonna sell right now to whatever circumstance is keeping them from doing it. So So what we do until

they sell is crucial to our brand. What do we do for our branding? What are we doing to give value, to give benefits? Give them reasons why to use you or else if you don’t, you’re just becoming a commodity. It’s just like you can’t be remembered and they just move on to the next person. So that’s where marketing comes in. It’s building value, branding, etc. throughout their journey until they actually are ready to sell.

Mike Hambright (07:05.666)
Yeah, I’ve always said like, you know, to the importance of follow-up is we’re marketing to people that honestly, if I look back at all the deals that.

ever done, like a very high percentage of people were distressed for many, many years, if not decades. Like there’s people that hadn’t updated their house in 20, 30 plus years, right? And so they’ve been distressed for decades or years and we expect them to make a decision right now, right? And so they basically said another way.

The reason they’re distressed is because they are procrastinators. Like they either made bad financial choices and couldn’t get out of it, or they made bad decisions in life and just couldn’t get out of it, right? They just kind of kept kicking the can down the road. They’re very good at kicking the can down the road. Why would they sell today? Like the odds of it is very slim. And so, but it’s like go on a ride with them because it’s inevitable, it’s coming. It’s just a matter of is it going to be next week, next month, next year, or another 10 years from now?

Right? And so you already have that relationship and most people you already know are going to be just like you said, like how much do you want for this dump? I’ll write you a contract right now, pay cash and close in 20 days, whatever. Like everybody says that. So how are you going to be different? It’s like get in the car with them. I mean, don’t, don’t you probably don’t want to live in the house with them, right? But like ride alongside of them via follow-up for as long as it takes for to become that trusted advisor so that when the time comes, you’re they’ve handpicked you.

Paul – ReiOmniDrip.com (08:09.712)
Yeah.

Mike Hambright (08:39.586)
ready.

Paul – ReiOmniDrip.com (08:40.583)
Yeah, and there’s a saying, right? You can’t change somebody from unmotivated and motivated. And that’s true always. But the other side of that is I’ve seen many times.

where we do move a procrastinator into now the lane of, let’s take action. And it’s from the copy, I get all the time, I was just shopping for life insurance not too long ago, again, for a different one. man, I fill up three different forms from people. it’s just like, when I fill out the form, my life moves

I’m like, okay, I did that now I’m gonna go, you know I have other fires to put out my cat and you go take him to the bed my kids school Whatever it is and I’m getting pestered with hey, are you still looking for life insurance? Are you still looking for a quote? Etc and it’s like gosh like these guys are annoying as hell. They put them aside now Yeah, kept pushing them aside because it was just annoying is all heck and so But I have seen when we we go into our clients CRM

dive in, look at like activity, okay, this deals was found in this trip sequence and look at what’s happening. We I do see, and I have some case studies, when people sign up my email list, showing people like who are procrastinating, all of sudden they go, okay, I’m convinced let’s let’s move on. And let’s move forward. And so and it’s through messages that that drive the pain drive that kind of subtly drive the pain drive the problem. Because I

some of my sequences that we do, I have about 25 plus sequences that we add into somebody’s CRM. Some of them are broken into landlord, vacant house, or own argument because…

Paul – ReiOmniDrip.com (10:38.661)
With that, can kind of target subtly some of the problems that they’re gonna be facing, And sort of the vacant house being a liability, or maybe if it’s an owner-occupant, have a bunch of stuff they gotta deal with, whatever it is. So I wanna try to, in every email and every text message, remind them of one benefit or one problem or one problem solution that we can keep pushing and nagging them with. Not nagging them in a bad way, but reminding them of it. And that has helped push them over the procrastinators over that line.

Mike Hambright (10:43.501)
Right.

Mike Hambright (11:08.739)
Yeah.

So let’s talk about that a little because I think a lot of people that have written follow-up sequences or have those in place often are just like, we’re just thinking about you as your house still available for sale or have you sold yet? It’s kind of that more of that kind of sales arm. But the marketing side, you can talk about what you I know you call objection based emails. So or it’s kind of telling stories and things like that. It’s like here’s how we just help somebody, which, like you said, if you could segment them down to what their what their issue like they’re

tired landlord or they’re getting divorced or whatever is you kind of take people down a path of like let’s talk about other people that have been in your shoes and maybe ultimately how we helped them solve that problem right.

Paul – ReiOmniDrip.com (11:52.517)
Yeah, yeah, so there’s a few strategies we use, like the simplest one that somebody can do today, that’s probably the easiest one to do, is just taking…

a hand just taking one benefit that you a lot of investors and I same thing with me years ago when I started they take for granted that the other person on their side doesn’t really know your cash offer brings it just keeps blurting out we just keep sporting out cash offer cash offer doesn’t really mean anything in itself you know the reason why this business works why you know selling at it or buying at a discount works is because there’s some sort of value behind that offer that does a lot more than just the money right I

I remember the biggest lesson that I took from this old school investor back in 2015, 2016, when I was really struggling, he took me aside as old school investor, you won’t find on social media or any of that.

He took me aside and said, hey, write down 100 different ways that you benefit a seller. Because as a noob, what’s going through my head constantly, not as a noob, I think for a lot of people, is it’s all about price. And for these type of people that we’re dealing with, it’s not about price.

So I didn’t reach 100, maybe I reached 20 or 50, I don’t remember. But that was huge, I mean, I didn’t know at the time, huge sales and copywriting lesson for me, because now that’s all fodder that you can use in your marketing, in your presentations, et cetera. As a salesperson, you have the benefit of when you’re face to face, you can hear the problem. You’re asking the right questions, you can hear what’s really going on behind the scenes, and then you can leverage that. Marketing, we don’t have that.

Paul – ReiOmniDrip.com (13:36.899)
Advantage as much so we have to pull from like I have to pull from what’s going on the market today. What’s what’s you kind of do some little guesstimate here so with our sequences I don’t do like divorce you mentioned divorce some of those stuff. I don’t do the only like situations I really do is Foreclosure and probate I adore door knock those those leads quite a bit and those are I am the only reason why I do those two is because that’s a very long

long term type of sequence. Very long term sales cycle, I should say. It’s going to take a month. And so I’m getting a lot of value upfront. We plug in a bunch of different articles because when I drive traffic back into the website. And that’s another actually lesson I should bring up is that follow up is multimedia. It’s stacking on different layers of touches. It’s not just a text message. Hey, you’re so interested in selling but it could be a text.

message that sends them back to your website because there’s something interesting in that text message about an interesting article. The email does the same. It drives them back to your traffic and we can do some retargeting there. And direct mail, and we implement direct mail into it, follow up direct mail. So it’s a whole host of different strategies for catching base.

Mike Hambright (14:58.722)
Yeah, and I think people appreciate that. I I know I’m not, you know, I’ve said in the past, I hope I never have to sell my house to a dude like me. So I hope that I’m never the avatar of the people that we buy houses from. And I’ve, you know, I’ve made plenty of mistakes and bad decisions in life, but overall I’ve made some good ones too that will hopefully keep me out of that realm. But I will say that I…

want to buy from people that I feel go above and beyond in the sales and marketing process to hear me and add value to me. Like sometimes I’ll just buy from people because they did a good job of selling me. I don’t really need it, but like I want to reward them. It’s weird. It’s not like it’s a logical thought. It’s almost just like it’s this reciprocity that’s like this person.

heard my issues, they stayed a little bit longer and listened to me, they kind of pulled some things out of me that nobody else even asked about, and then they keep sending me some information on like what’s going on in my market and what’s going on in the stock market. I mean, it could be anything, right? It’s just like they did, they went out of their way to kind of add some effort. And by the way, it could all be automated for all the average person would know, and it is, right, usually, but it just makes a difference and it’s kind of hard to quantify it, but it’s real.

Paul – ReiOmniDrip.com (16:08.199)
Yeah, it’s definitely hard to quantify. It’s definitely hard to measure too, right? So like, so people are infatuated with like, oh, is it this text message that did it? I was like, that’s not necessarily this one text or this one email. I’ve gotten, I’ve had clients who objected to using email because like, oh, we don’t get a lot of response with email. And I think that’s, that’s not the point because I have a case study, another case study showing that.

like some deals that were captured from an email that was sent and then but the person he opened it the seller opened it and then but responded via a text message they sent a text message instead so if you look at it with pure kpis and measurements like he didn’t respond to the email he just you know you responded to to a text but it’s still it’s like he doesn’t even have to open the email for it to still have an effect because

Mike Hambright (16:57.463)
Right.

Paul – ReiOmniDrip.com (17:05.193)
because it’s still showing up in the inbox. They still see the brand showing up in the inbox. So it’s all this multi-layered that it’s really hard to measure. I think that’s how you and I continued our relationship. I might be tooting my own horn here, but you’re one of the few people I actually can contact and you’d actually respond back via email or text message. And we’ve known each other for a while now, but I’ve heard people say, yeah, Mike Canberra, he’s a guy that’s really hard to…

to reach out to is like, I never had that issue. I remember my podcast, think I just, one of the things that I would do and something that I do with Omnidrip as well, is I like sending thank you cards and, I think I sent you my book after a podcast. sent some, I usually send packages as a thank you. with Omnidrip, we still continue to do that, meaning we try to implement automated direct mail, like thank

cards, like that. Imagine setting an appointment with somebody and you’re sending them a thank you card for setting that appointment with them. I think that goes a long way.

Mike Hambright (18:14.53)
Yeah, I think, not to get too far off on attention, but I would say I own a marketing company as well that does a tremendous amount of direct mail for Investor Machine. I think that people don’t really, we talk to people all the time where like, mail drives people.

and so do other things, but mail drives people online to look for you. Like any major purchase that I ever buy, I go online to research it or see if I can find it cheaper or whatever it might be, right? And so just because I don’t call the number that’s on the mailer, and we found that it’s best to not have your website on the card, because you want the call to action to be a phone call, because if they go search for you online, they also might find your competitors, right? But we know that it works. when people are, what happens

is if people start doing direct mail, for example, then all of sudden their SEO gets better. And it’s like…

it’s not the SEO. Did you do anything different with SEO? They’re like, no, it’s just like must be finally hitting after all these years. Like, no, they got driven there from mail. I mean, or something else, TV even, right? And so it’s like all these layers are important and you do need to track your kind of ROAS, but you need to give attribution sometimes to other channels as well. And so in fact, some good friends of mine, John and Amy Nolan that created Pete, which is a CRM, like one of the best CRMs out there for real estate investors.

built that in to give attribution to multiple channels because if sometimes you’re like this channel is not working very well it’s like yeah but you’re not giving it total attribution for it benefited other channels as well right it’s the same same thing as with with TV like a lot of people say

Mike Hambright (19:52.942)
TV might not be working well and it’s like, well, you know, it makes your paper click better. It makes your SEO better. Like everything seemingly works better because it’s just a layer. Like they didn’t maybe contact you through that way, but all of sudden you planted a seed and they went to find you somewhere else.

Paul – ReiOmniDrip.com (20:08.987)
Yeah, and I would add onto that that with the follow-up with the ROAS, it’s, you you’re going to be following up with 60 % of these leads that are responding to TV or whatever it is.

But the follow-up is probably the cheapest way to… And this is like a whole Dan Kennedy principle, right? You have people in your database already already contacted you in some way. So you’ve filtered out. So you know that this is more of a qualified person. And it’s the cheapest way to… Well, yeah, you already paid for it. It’s cheapest cost per deal there. So yeah, might as well use every ammo, every gun in your armory there.

Mike Hambright (20:40.396)
You’ve already paid for it, yeah.

Paul – ReiOmniDrip.com (20:52.251)
to follow up with them.

Mike Hambright (20:53.612)
Yeah. What are some, we talked about objection based email. So it could be that there, if they were a tired landlord, you could say evictions are getting sent, send an article on how evictions are getting harder. And so they’re like, it’s almost just like rubbing a little bit of salt in the, in the wound. Right. But what are some other things that you can do to provide reports or articles could be your own blogs, quite frankly. Right. But other things to make this easy for folks that you want to do it themselves.

Paul – ReiOmniDrip.com (21:21.807)
Yeah, so yeah, I mentioned objection based because how I set up the sequences is based off pipeline. We actually number our sequences from one to whatever the end is 25 because in the first one is our initial like, we got that lead in. This is our first very first touches. And then as the pipeline goes through time, you have things that happen. So you have appointments are set, have appointments are missed, you have person tell

You know offers too low or maybe you assume that because maybe they’re ghosting you after after a certain while You have them tell you that you know, they’re gonna fix the house themselves. You have them tell you hey We’re just gonna hold off on right now. Hey, we’re gonna keep the house ourselves, etc. Hey, we’re gonna list on the MLS Those are all I’m bringing up all these objections or reasons, you know What’s the if you look at and I have a demo that shows like this, you know this graph you have this perfectly straight line from from

the lead to deal close but you you have most of the time six percent I’ve been veering off very often different directions so with that information I can use that for copy so if it’s a landlord that says

Or if it’s just a person that says I’m gonna I’m gonna fix the house myself. Perfect. That’s great Awesome, ahead and do that now what I’m gonna do is I’m gonna send them some pieces actually show them like hey, there’s the five top Rehab rehab items get to get you the most bang for your buck. Hey, just just letting you know that you should let your insurance know about About fixing your house because a lot of times if anything happens, they won’t cover it. Hey, make sure you use Be careful with contractors leaving

leans on your health. You know, little tips like that, I call them tips campaigns. That’s a perfect sequence or objection to having a tips campaign. Most of the time, half of them, more than half, aren’t gonna really fix themselves. Three, four months gonna drive and then just like, you know.

Mike Hambright (23:14.189)
Yeah.

Mike Hambright (23:18.531)
Right.

And it rubs a little salt in the wound too, because time goes by and they’re like, man, I haven’t done any of this. And they’re just like.

Paul – ReiOmniDrip.com (23:27.205)
Yeah, yeah. And you’re subtly you’re not like, you know, you’re not saying, Hey, did you fix that house yet? You know, you’re no, it’s it’s more subtle, like, here’s some value for you if you are fixing your house over and over again. So it’s still it’s a subtle assault. It’s rubbing salt in their wound, but it’s not making you the corporate

Mike Hambright (23:41.559)
Yeah.

Mike Hambright (23:47.062)
Yeah, it’s not rock salt. like…

Paul – ReiOmniDrip.com (23:49.925)
Yeah, it’s you’re not the source of it. You’re you know, you’re you’re actually trying to give them some treatment for it. You know, for that pain and so I mean, that’s just one example me offer to Lowe’s another one. If they stop if they, you know, you send them a contract and they never sign it just goes to them. That’s another sequence we add in. Yeah, there’s like I said, we have 2026 and different situations and things like that.

Mike Hambright (23:57.356)
Yeah. Yeah.

Mike Hambright (24:15.148)
Yeah, so let’s talk about the frequency because I know there’s some people that follow up. This is every business, right? mean I see it all the time like I’m a consumer like I’m most of us are but I’m like, you know I’ve got my finger on the trigger all the time ready to buy something. I’m like I’m not a very good. I’m not very good at not buying stuff, but

So I’m just looking for like, so I’m a student of the game too, because I think follow up is important. I’m a business owner. think of all these things, right? And it’s so often that I follow up that I, that I call somebody and to buy, I’m not talking about real estate, just anything. And they don’t answer the phone. And then most often they don’t even follow up with me. Or if I do talk to somebody like I would say 80 to 90 % of the time, anything that I call to inquire about.

they have zero follow up process, like zero. Even if I sound like I’m ready to purchase, they’ll never call me again if I don’t call them. It’s crazy and that’s why I think most small businesses could easily double their profitability just by having somewhat of a follow up process, right? And then the other thing is even people that I do end up buying from, that it’s a repeat situation, like I could buy from them again, they don’t follow up with me. It’s like they’re not even asking for more business. And like I said, I like to buy from people that I feel I put some effort in.

Like to not buy from people that didn’t put any effort in to get my business again, you know, I’m like screw them I’ll go to somewhere else, but let’s talk about the frequency of follow-up and maybe Let’s kind of start with frequency and see where that goes

Paul – ReiOmniDrip.com (25:48.589)
Yeah, so it depends on where they’re at.

in the funnel, I like to say, I like to break it in threes. We have the beginning of the funnel, mid funnel, and the end of funnel when the deal is closed. I’m still following up after the deal is closed because there’s still something to gain from it. There’s still a review and there’s still a referral to gain from it, which I think 90 % of the people I deal with don’t have that set up yet until, mean, at like automation is bare minimum. I’d rather have them be more manual, intentional about, and we set, so we do set up tasks to get that review.

you get that referral, whatever it is, you know, and it’s, mean, even if, know, it’s unheard of to hear about sellers referring people over, you know, you don’t hear that too much. But I mean, it’s something really simple. Yeah, it’s, it’s, yeah, yeah.

Mike Hambright (26:37.474)
It happens. I’ve had it happen for sure,

Paul – ReiOmniDrip.com (26:42.479)
It’s so easy to add into an automation and if you’re doing a hundred deals per year, I mean, you get, you know, two, one, one to two referrals out of it. It’s well worth putting, at least putting into an automation, right? Into your process. So frequency, going back to the top of funnel, mid funnel and the funnel, I’m gonna be a lot more aggressive top of funnel.

So somebody who enters into the the sequence i’m like like I have a sequence I call digit stopper that one’s for digital leads and the whole intent is like I’m my understanding and is that these people are shopping around They’re you’re not the only person that so i’m trying to stop them from from shopping Okay, so so it’s it’s pretty it’s pretty frequent and so when I say frequent i’m talking about maybe at least

There’s like seven steps in one day. Seven steps in one day. So each step can be, it’s a text message, text messages, emails, tasks for calling. At least two tasks for calling in that same day when a lead comes in and fills out a form. And I even have instructions to call from a different number. And so the text messages, emails, they all flow. They’re all conversational. They’re not too disrupt, they’re not too annoying. They are disruptive and it means

means that like I’m trying to get into their inbox and trying to pattern interrupt what they’re doing.

But I’m pretty, I’m highly, the cadence is pretty aggressive. Not in a bad way, but in a pattern-interruptive way in the beginning. Then it starts slowing down. Like somebody who’s been in my system for a month, two months, the frequency is maybe like every, it’ll probably start every five days, then every two weeks. And then the longest I go for is probably a month. And I usually do it.

Mike Hambright (28:36.866)
Hmm. That’s the longest you go for, like long-term nurture? You ended a month?

Paul – ReiOmniDrip.com (28:42.428)
that the most like sixty days like if somebody who’s not really civil was responded

Like the most is going to be 60 days. You can do it sooner than that. like that’s just automation, right? But you can be more intentional about your follow-up. It’s something that I try to get my clients to do. We don’t have a service for this yet, but there’s no reason why you wouldn’t create like a monthly newsletter for people. That’s quite like just like how realtors do it. They have a newsletter, what’s going on in the market. It works really well in every other single business. We’ve done weekly newsletters for different industries.

I’ve done newsletters, should say, we. It works great on metrics, it works great on branding. There’s no reason to do that, so something monthly. So 60 days, yeah, 60 days is the most. There’s very few, I think there’s only one sequence which is our, this is like a dead lead almost. I would do 60 days. But everything else is about 30 days.

Mike Hambright (29:43.374)
I’ve always said follow-up forever type mentality. Of course, they start to get more general and generic as time goes by, but…

Paul – ReiOmniDrip.com (29:51.611)
Yeah, mean, yeah, can follow, yeah, can follow. I mean, so you’re asking about when it ends. No, I don’t end it in six, in 30 days. No, no, sorry. That’s the gap in between the last time you followed.

Mike Hambright (29:59.799)
Okay.

Mike Hambright (30:05.097)
I see, I see, I see, yeah.

Paul – ReiOmniDrip.com (30:06.567)
Yeah, yeah, yeah, yeah. So no, we don’t know. I don’t I keep kicking that can down the road for I mean, you could keep going. Generally, we we we do the sequence for about a year at a little bit more than a year, but

The only reason why I stop it there is so that we don’t forget about so at the end of the sequence I put a there’s a task that’s get sent down says hey This leads been in our system for a year Check to see if they where they’re at if they’ve sold already And then you can place them into and then I named the sequence they can put them in to keep it rolling, right? So yeah, we can keep it going forever. So

Mike Hambright (30:43.406)
Yep.

Mike Hambright (30:48.398)
Cool. Well, I think there’s some great information here that people could go start to do this stuff themselves. Obviously, AI is helping with writing, not that people should rely completely on AI. And I know that you help people do this as well as a service. But if folks want to learn more about you and how you help real estate investors with their follow-up process, where can they go?

Paul – ReiOmniDrip.com (31:09.555)
Yeah, my site reiomnidrip.com. can just check out some samples, demo there, get in touch with me directly from there, paul at reiomnidrip.com. Or, know, they can do it themselves as well. If they feel that their time will is, they know what they’re doing, they feel confident enough to do it, they can do themselves, of course. But,

Mike Hambright (31:31.374)
Yeah. It’s kind of like the seller that said they’re just going to fix it up themselves, right? If you’re listening to this and you know yourself and you’re like, yeah, most of the stuff I say I’m just going to do it myself, I don’t actually do, maybe you shouldn’t try it.

Paul – ReiOmniDrip.com (31:38.203)
Yeah, right. yeah.

Paul – ReiOmniDrip.com (31:47.175)
Yeah, exactly. mean, you know, I say time, mean, it still takes with chat GPT, it still takes time to figure that out too. It’s not, it’s not. It’s definitely not a click, a click solution. You know, if you want to be a good chat AI prompter, and you want to be that in your, as a CEO, as your business, go for it.

Mike Hambright (31:56.899)
No doubt.

Paul – ReiOmniDrip.com (32:12.039)
Or you can hop in and check out what we’re doing here at Almedrip.

Mike Hambright (32:17.804)
Yeah, cool. Well, Paul, thanks for joining us today.

Paul – ReiOmniDrip.com (32:20.743)
Thanks for having me on Mike. It’s you know, it’s we’ve talked about being on each other’s podcast, but finally finally doing it again

Mike Hambright (32:28.94)
Yeah, yeah, awesome, good to see you. everybody, the money is in the follow-up ultimately, and this is about building long-term relationships with people, or at least long enough to hopefully get the deal done. Doesn’t mean you have to start inviting folks to Christmas parties and things like that. follow-up is an important part of your business. A lot of people will spend a ton of money on their marketing and have a terrible follow-up process, which at the end of the day, that’s what different, it’s small things like this, relatively small things that really differentiate the people

are crushing it from those that are just going to getting by is there’s just a few things that people are doing a little bit better and follow-up is clearly one of them. So make sure you’re on point if you want to learn more about how Paul is helping people. He’s got a great program actually so you should definitely check him out. But appreciate you guys a ton and we’ll see on the next show.