AI vs SEO: How to Actually Generate Real Estate Leads with Glen Petersen

Mike Hambright (00:01.084)
Hey everyone, welcome back to the show. Excited to have my buddy, Glen Petersen here joining us from Bateman Collective today. We’re going to be talking about utilizing AI and how it integrates with SEO to generate leads for your business. for a lot of folks in the real estate investor space, some people are using AI to create content and doing some unique things. I would say a lot of small and medium sized businesses are often, you know, have their head down working so hard to.

manage their business and grow their business that they’re not necessarily on the cutting edge of tools, but we’re going to try to help you guys level up to the next level today to figure out how to use AI for more than just some funny videos or pictures you might be posting on your social media and how to actually use it to have customers find you and generate more leads. So Glen, welcome to the show.

Glen Petersen (00:49.294)
Thank you, I appreciate it.

Mike Hambright (00:51.162)
Yeah. So excited to talk about AI today because I’ve been utilizing it a lot. It’s amazing how, you know, I think there’s a lot of, there’s a lot of discussion out there is like AI going to take everybody’s jobs. We’re not going to go there today, but I’ll say this, like so far I’m, I would say I’m used, I’m, I probably spend a good part of my days now utilizing AI for growth strategies and stuff that I’m doing. And I would say,

I’m not trying to cut people. My team is bigger than ever. I’m using it to like grow into new things that I just could have never done before. Like we’re using it as a way to scale up.

Glen Petersen (01:30.37)
Yeah. The funny thing is I’ve been to Google’s headquarters and they always use the quote, AI won’t take your job, but people using AI will take your job.

Mike Hambright (01:41.486)
Okay, yeah, yeah, it’s interesting. It’s an interesting time for sure. So without me pontificating too much on like what I do with AI, let’s before we jump in, hey, tell us a little bit about about your background.

Glen Petersen (01:53.762)
Yeah, so years ago I actually started in traditional marketing like print, billboard, what we call landing pages now. And I actually hated it and that’s because I didn’t have good attribution. I had no idea if what my efforts were doing worked. And then I left that industry and went into sales for a few years. And then later on I actually took an internship in digital marketing. And so 11 years ago I took that and I actually learned about PPC, SEO, backlink building,

even mailers, every type of marketing there was. And I really fell in love with PPC. So at the end of that internship, I started doing a lot of the in-house marketing for that organization. And then I wanted to just strictly do PPC. And so I moved to a PPC agency and then I was at that agency for 10 years. And through that, I had my own spend. I built up a team. I actually became the director over that department. And so as the director of PPC,

And the cool thing was I was kind of responsible for all the spend and we averaged about $11 million a month on Google and $2 million a month on Bing spend. So it was a lot of money that we were spending on these. And then I actually grew and kind of started taking my clients to Google’s headquarters and I created this training system where their executives would come speak to our actual clients. So I’ve been to Google’s headquarters a decent amount of times and learned a lot from the internal teams.

And then after a while, I actually decided I’m like, I want to find and grow in a different way and really expand beyond this one agency. And so I found Bateman Collective and I came over for a few reasons, but one of the main reasons is just the way they look at data. And so I’ve been at Bateman for only three months, but I’m the head of partnerships. And what I do is I go to all the mastermind events. I’m in eight different masterminds. So traveling about twice, two to three.

times a month to different masterminds and learning from all these experts and then just helping where I can and teaching them about PPC and SEO and really how they can level up their businesses with it and so using a lot of my past experience and also the stuff I’m learning from these masterminds to really build strategies for these clients and partnering with a bunch of other agents or companies who have similar audiences who need support in that too and so it’s been a fun journey.

Mike Hambright (04:23.248)
Yep, that’s great. Yeah, we won’t call anybody out by making you tell which mastermind is the best because we all know that it’s investor fuel. But but yeah, Brandon Bateman and Bateman has been a part of investor fuel for many, many years. So appreciate that relationship. So let’s talk about like I would say it’s interesting when you think about real estate investors and there’s a ton of people that use paid advertising because it’s direct response. It’s quick. It’s reliable to generate leads. And although there’s some people that focus all in on on SEO.

I would say the average real estate investor doesn’t do much with SEO because it’s, they haven’t really, you know, there’s some, there’s some, there’s some dark rules about it. Like I don’t, it’s like mysterious. Like I don’t really know what to do. And there’s also people that are like, Hey, it’s like, it’ll build up over time, but you have to be willing to commit kind of time and effort and money maybe now to kind of build that up. And so some people that have done that over many, many years have developed,

a fairly consistent lead generation system from SEO. But now with AI involved, the question is, was all that work for nothing? Does it still benefit people? Is there another opening for people that really didn’t spend any time on SEO to kind of like, okay, there’s another opportunity for you to jump in here and maybe leapfrog some of the people that have been spending years on it with AI. So there’s all sorts of stuff that we just don’t know. And I know you’re gonna answer those things for us today, right?

Glen Petersen (05:51.607)
Yeah, yeah, exactly. There’s so many. That’s my number one ask question over the last three months being in the industry is how do I rank for AI? Is AI killing SEO and Google, PPC and what’s happening with AI and how do I get in front of it? And that’s really what I want to cover.

Mike Hambright (06:09.252)
Yeah, so let’s let’s go over before we kind of get started. Let’s let’s go over a little bit of like kind of common terminology here. Just give us a. Decryption ring so that when you’re mentioning different acronyms and stuff, everybody will kind of follow us.

Glen Petersen (06:25.004)
Yeah, I would say that some of the terms are interchangeable pretty easily. And so we just say AI, but really there’s three different terms in the AI world that a lot of people use and interchange into it. The first one is GEO, because there’s SEO and GEO. GEO is Generative Engine Optimization, which is just actually pretty much AI optimization, which is the second one, which is AIO, which is AI optimization. And then the third one,

is LLM. It’s Large Language Models. That’s what AI actually is using. So when people are using AI to ask questions, it’s actually using a large language model is what the AI is using to search and actually look through. And so we’re actually looking to…

Optimized towards the AI so it’s AI optimization is the easiest terminology for what? We’re going to be talking about and what a lot of people really do care about for ranking

Mike Hambright (07:25.636)
Okay. And so how is AI, like how is it either embracing what people did or supplementing or replacing what they’ve done from an SEO? Like what does SEO look like in the world of AI?

Glen Petersen (07:42.051)
Yeah, there are a lot of similarities and some discrepancies. So we’ve actually done a lot of research that about 70 % of AI is SEO tactics. What actually happens is AI actually is looking for accurate and relevant information of what’s being searched. And the funny thing is that’s how SEO works. Both of them actually are looking for the same trust signals that drive traditional rankings, authority, consistency, and social

That’s really the main things that they’re both looking for and I’ll give you a little bit of the difference So SEO how it really works is there’s three levels that you really want to look at It’s called off-site on-site and your website those those three things can get you ranking really the best you can by focusing on those three and the funny thing is AI kind of uses that because AI doesn’t actually have its own

its own sources it doesn’t have the items that google does

and its own backlog of all the sites, it actually uses sites like Google and Bing to search and identify those. And so it actually requires a strong SEO presence. And then it actually does multiple searches when you type into AI into like ChatGPT or Gemini, it actually goes and searches on multiple platforms and tries finding the best references and multiple sources through that. And so as you’re ranking high on SEO, it’s scraping those pages

faster and those are the first content things it’s looking at and so you’ll actually rank higher on AI and be a better answer in AI quicker if you are ranking good organically. Now there are some major differences between AI and SEO. You want me to jump into those? Okay so SEO yeah if you remember

Mike Hambright (09:37.211)
Yeah, let’s do it.

Glen Petersen (09:43.693)
this is kind of a horrible thing that happened in the industry, backlinks. Everybody had all these backlink providers reaching out to them, hey, you could pay $1,000 for 10,000 backlinks to your site. That really built up credibility of your site. AI doesn’t use backlinks. What it actually looks for is even just brand mentions. So even if somebody doesn’t link, like in an article, they don’t link to your site, just mentioning your brand actually creates some authority. There’s stuff that actually, like,

You actually need extensive content articles and things that are around you because content that’s like under 300 words, AI doesn’t even recognize. It doesn’t even think it’s part of credibility because it wants good strong articles. And so really it likes over 400, but the most ideal is over a thousand words in there. While SEO, you could have hundreds of content pieces that were 300 words or less.

and it was fine, that would actually help you. But AI doesn’t. AI doesn’t have that index that I was talking about, it actually relies on Google. And then it focuses on expertise, authoritative, and trustworthiness. And the funny thing is we’ve actually looked into…

Mike Hambright (10:48.026)
Yeah.

Glen Petersen (11:02.796)
like what providers actually search. so like chat GPT, one of its number ones is Reddit. And it’s just because everybody on there is talking about the most relevant. People are mentioning it, but not linking to your site and your company name will be mentioned so many times. So it’s actually a very strong way to get recognized quick. Gemini loves YouTube. It is a Google product and they’re both Google products. And so Gemini uses YouTube as like a more credible source. And then there’s all these other

techniques and things that people have done. We always look for like the quickest easiest hack and so there’s other things that you can do to really rank fast but long term they’re not great solutions.

Mike Hambright (11:46.364)
Yeah.

Glen Petersen (11:46.895)
Those are some other things. And then the last thing is we used to have like an FAQ page, you know, on your website, had an FAQ page, but those are short, small articles. We should be having the FAQs in each page. Each page that talks about a product, item you’re doing something. If you’re talking about the FAQs within that page, it’s actually way more relevant to AI searches because it’s not just one or two answers about it. It’s actually included in the page. so those are some

the top things that really separate the two, AI and SEO that we identified, focusing on both sides.

Mike Hambright (12:26.972)
Yeah, because traditional SEO, I’m sure that I won’t say like if there was an for somebody like you that’s and you guys that are experts, like I’m going to say something that’s not going to be probably technically correct. But principally, like SEO is looking for website authority and a technical side of talking about specific things that Google historically would say this site might have the answer you’re looking for. And AI is like

We’ve gone out and summarized a whole bunch of great stuff and like we think this is the answer and here’s our sources of where we pulled this from, right? So they’re like actually trying to, AI is answering the question for you or trying to. And then SEO was just like, well, here’s some sources that might help you,

Glen Petersen (13:13.474)
That’s funny. That’s actually something I wanted to, I was about to talk about it and I was like, I’ll see if we kind of go there. Yeah. Yeah. Yeah. And it’s cause AI.

Mike Hambright (13:18.876)
I’m a good student. I’m a good student, but. That’s why it likes the FAQ type pages, right? Cause it’s like it’s actual answers.

Glen Petersen (13:28.526)
Yeah, yeah, that’s exactly what it is. And the funny thing is how AI does it is it processes that natural language model that we were talking about a little bit earlier, which means it’s not actually searching for what you searched, but actually the intent of what you search while Google it’s like if you search small poodles, it’ll identify small poodles or maybe even get to miniature poodles. But

AI will be like, oh, are you looking to purchase small poodles? Do you want pictures of poodles or miniature poodles? And it kind of builds this holistic thing while Google’s like, here, this is what you’re asking about, or here’s some articles talking about small poodles. Well, AI is like, hey, here’s the best provider for exactly what you think where your intent is going. And so it’s a very different experience.

Mike Hambright (14:01.884)
Yeah.

Mike Hambright (14:16.22)
So in the early days of SEO, like what was pretty common is people would do what’s called keyword stuffing. So they would just find a keyword and they would write an article and they would use that keyword like 6,000 times in the article. And then it would serve up the results, but it was usually like a bait and switch tactic, right? You’re like, well, I got you. I tricked you with all these keywords that I just put in here, but really I want to talk to you about this. Like people would just, you know, so the quality of the article wasn’t good because people just stuffed those.

common phrases in there so much that, you know, that, you know, Google’s changed all that, right? So like, this is where the dark magic starts to happen with like off page SEO and backlinks and some of those things that you mentioned that like the average person doesn’t really know like how that works for sure. How is AI different in the sense that I could go out and find like not necessarily keyword stuffing, but if I found

some keywords, like let’s just say I’m a real estate investor and I’ve said, buy my, if I went in and basically came up with a list of, I’m in Dallas, let’s say, and I don’t know how many suburbs there are in the DFW area, probably a hundred different suburbs, but let’s say that I said, I could go give a prompt to Claude or Chad Gbt or whatever and say, Hey, I want you to write for every city in my area. I want you to write an article that is,

a thousand plus words and uses this cluster of keywords. So buy my house now, buy my house fast, buy my house yesterday, buy my house for cash, blah, blah, blah. Come up with a bunch of those keywords and say, for 100 cities around Dallas, I want you to write 10 articles each. I write a thousand articles and I’m literally, it would spit it out in 10 minutes and I’d be done. Of course I gotta put them in my site. it’s like the…

It’s the new era of keyword stuffing. can just go create unlimited articles that have keywords in there, but I know that that doesn’t work. like, but people are doing that, right?

Glen Petersen (16:23.82)
Yeah, yeah, that’s something that we’ve identified is Google actually started hurting your ranking based on if they know it’s an AI article or not. And so yeah, they need you to type it out, like build it yourself. And that’s the most ideal. But of course, we know that time is key right now. And so some people will hey, build this summary, and then you go build out you actually type in and you expand on it and grow into it. And so it definitely needs

not an AI expertise. needs your expertise in it. And that’s actually what Google’s looking for. There’s even some AI tools that like college professors use that it actually goes and watches how you typed out. Like it can track how you typed out. And when you delete it, if you copied and pasted in giant chunks of it, so it actually knows that it was partially formed from AI. And so I watch it, watch out for those. You don’t want those type of articles. And so some people will have it build part of it and then you just

Mike Hambright (16:58.235)
Yeah.

Mike Hambright (17:15.857)
Wow.

Glen Petersen (17:22.096)
go retype it up and build add-in items. That’s more ideal, but even just an organic content from your brain, it works way better.

Mike Hambright (17:30.588)
So how do you get the, like AI can pump out articles like as fast as you want to, but how do you get the most benefit from AI in that, if the goal is, you know, from an SEO perspective or an AI perspective to kind of have AI find your articles, like how do you get the best, like where’s the balance between AI created content and like, you know,

AI assisted content or like, where’s the balance at?

Glen Petersen (18:01.262)
Yeah.

It is a hard balance and that is kind of one of the benefits of having a content person either internally or like another agency helping with your content is because they should be actually adding a lot more. I would say the balance is AI assisted. So they’re creating the summary or it’s creating some basics to the article and then you’re actually going and filling in the expertise. That’s where you can speed up your processes but also it does still have a lot of.

Glen Petersen (18:46.013)
and then also some of the stuff that you’re doing and that I love.

is focusing on is actually hyper local. As local as you can get and you do say having an article about the Dallas area and you say specific neighborhoods or whatever segmentation you do want is very helpful. Now we know that you could actually get AI to almost swap out some of, if you have similar expertise across all of these different areas, then you can have it swap out like Dallas for Fort Worth. So it’s more relative.

relevant for the area. Those type of things are okay and actually it doesn’t hurt you too much. But of course if it is saying that like everything is the exact same except for just Fort Worth and Dallas words then I can think that you are trying to just copy and paste across the whole nation. And so it is only you got to just be play the game of being okay with some duplication but not a lot of duplication.

Mike Hambright (19:37.627)
Right.

Mike Hambright (19:46.128)
Yeah. Yeah. So for the, for the investors that are listening to this right now, if they kind of missed the bus on, or at least in their mind on SEO, is there another entry point for them to like get started with AI and then share a little bit more about like tactically how they can utilize AI to get another swing at the kind of search opportunity.

Glen Petersen (20:07.053)
Yeah.

It’s kind of like in the real estate industry the best time to get into real estate was five years ago The second best time is today and that’s how SEO is is like. Yes You didn’t get in before others, but there is still so much opportunity in there When we actually looked at the market, it’s like only I think it’s only 10 to 20 percent of real estate investors are doing the right things to rank on AI and SEO and so the competition is actually

extremely low still. actually have the data. yeah, it’s below 10 % is how many people are actually doing geo, which is the AI focus. And so getting in now and starting it now is ideal. Now the hard part about it, and you referenced it earlier, hard part about SEO and AI.

is it takes months to get in there. It takes a long time to teach it that you are relevant and you are hyper.

Exact on what they’re searching for or you are an authoritative person in the industry And so it does actually take some time. I do have a timeline doc I can actually show you but what happens is we actually typically see that nine to twelve months is when you’re starting to really get results and starting to show up in either CEO or even on AI searches and that’s because right now Let’s say you’ve never done it before you’re ranking on page 70 of Google. That’s not getting you anything

Mike Hambright (21:29.798)
Hmm.

Glen Petersen (21:40.449)
But let’s say we increase you eight eight pages every month get you up there It takes nine months to even get you into the first page and that’s not even the first three results and so it is about Building you and getting you up there. And so there is progress happening the whole time it just sometimes doesn’t feel like you’re getting leads because Going from page 70 to page 30 is a huge difference, but it’s not getting you leads. Nobody’s going to page

Mike Hambright (22:10.118)
Right.

Glen Petersen (22:10.352)
on Google. And so I would say that like getting into it now, the crazy thing is, there’s so much overlap in Google and AI that

or Google, yeah, SEO and AI is that you want to be doing them hand in hand because without SEO, AI models will never pick you up. Without having any kind of content online, without having the right stuff and ranking well, AI models will never pick you up. And so what we’ve done, we kind of combine them into one. We actually have taken our SEO product and added on the 30 % that is not SEO specific. And so it’s kind of incorporated

because they work hand-in-hand and so you’ll want to do both at the same time because if you just do the language model stuff, the AI stuff, it’ll work but not phenomenally and that the combo of those two is where most people get better results pretty quickly.

Mike Hambright (23:09.05)
Yeah, yeah, and I don’t know if I’ll say this right, but like Google is still a dominant, very dominant force here, and that’s not going away because they’ve spent decades indexing this data and really being, you know, I don’t know how all the different LLMs work across all the AI engines, but they’re like heavily, heavily dependent upon Google on how Google indexes things. So I don’t think that’s going to change, right?

Glen Petersen (23:32.356)
Yeah.

Yeah, what we’re seeing, and this is actually extremely shocking. Everybody says, well, AI is all we use now. And so we actually pulled all the data. There is 2 billion searches of AI a month. And so that’s a huge chunk, but there is 8 to 13 billion searches on Google a day. And so the discrepancy between those two is still very vast. So a lot of people are like, PPC and SEO is dead.

Mike Hambright (24:01.275)
Right.

Glen Petersen (24:04.176)
No, it will change as AI will change how SEO and PPC will work because if you haven’t seen like OpenAI, ChetGPT is actually releasing a PPC product inside of their item. And if you haven’t seen actually, it’s because OpenAI released that if they can’t figure it out, they’re going to go bankrupt just because it’s cost so much to handle all this data. And our $20 a month isn’t really paying off all of that.

Mike Hambright (24:17.82)
Yeah.

Mike Hambright (24:26.64)
Right.

Yeah.

Glen Petersen (24:34.096)
we pay for high level chat GBT. But yeah, Google isn’t going away, it’s just gonna need to change. We’ve actually seen that like about 30 to 40 % of…

Mike Hambright (24:34.545)
Right.

Glen Petersen (24:47.816)
searches have some kind of touch point of AI and normally it’s the hi-hi funnel. They’re not searching AI like I need to sell my home fast, but they are searching like, I’m not sure what to do because my tax, they’re going to put tax lien on my, home I just got. What kind of things do you recommend? And so it actually offers up other solutions and then they, so it’s on the very top of the funnel. But what we’re seeing is the audience who uses AI,

is majorly under 45. They’re in metropolitan areas and so if your buy box does include those if you’re really wanting to focus on under 45 and really strong in metro areas and very educated people which isn’t most people’s buy boxes in this you know we are looking for a lower level of income lower

Mike Hambright (25:37.467)
Mm-hmm.

Glen Petersen (25:41.999)
A little bit of outskirts areas, not super rural, but that’s where a lot of people seem to focus. And so it’s kind of matching your buy box to who is searching. And we know that will change.

Mike Hambright (25:47.163)
Yeah.

Glen Petersen (25:55.809)
I heard this quote from another partner who’s part of Investor Fuel and he said, we’re gonna need all the people to die off who are over 60 to really get them to start using AI. And so it’s those people are gonna be adopting AI as much as the younger crowd. And so it is gonna be a long-term thing that AI will be up and coming. And even on those percentages, every month we get a new update on how many searches came from

Mike Hambright (26:10.844)
you

Glen Petersen (26:25.712)
from AI, it does grow every single month. So getting in now gets you ahead of the AI curve, gets you in there. So as world changes, as even Google changes, you are showing up so much earlier.

Mike Hambright (26:27.12)
Mm-hmm.

Mike Hambright (26:42.33)
Yeah. So maybe you could show share some practical tips. mean, obviously, Bateman Collective can help you with this. You guys run this as an agency for investors that want to. You know, I think this is one of the challenges as investors historically were like, well, I can go write some articles, I can create content, but they don’t know how to kind of optimize it on their site for search. Right. And so is a is AI essentially the same now? It’s easier than ever for people to create articles, whether it’s.

you know, assisted or just basically putting in a prompt to like pump content out. The question is, like, like what I gather is that people just go pump out a ton of content. It’s not going to do you a bit of good if you just are putting, you know, bulk content in your site. So are there any tips you can give to somebody that wants to start making some improvements themselves? Like how do they how do they from like content creation to maybe some of the off page like stuff or structures in their site?

that they can use to actually do something that’s going to move the needle forward.

Glen Petersen (27:42.999)
Yeah, I’ve actually created a timeline which I’m sharing on the screen now. This timeline is actually how we look at it, but we actually recommend people doing this on like there’s things that actually we need you to do on your own before you actually become a client of ours. And that is stuff like you have a good website already built. You actually have like a developer that can make some of the changes. We have development teams on our site that can help, but a lot of people are actually like when we onboard them for SEO or

for AI they don’t have.

lot of the accesses, a lot of the things we need. And so like four months, one through three, we actually do recommend you start fixing your website. There’s so many technical issues with people’s websites. It’s slow load times. Their forms aren’t always working. They’re not really set up to convert. They’re just a more informational site. And so that’s one of the first things. And then you can see there’s just like content creation, getting a presence on Facebook, getting your Google business profile up and going and really set up.

in the most ideal way because that’s actually a lot of free leads that you will get just from setting up your Google profile. Now schema implementation doesn’t make sense to a lot of people in the industry, but a developer would be, yeah, I know exactly what that is. And then really at that point, like I said, it’s early, early improvement, but that’s when we actually start pumping out content as after that is set up. that stuff is more ideal than content.

Content is a little bit in there, but it’s very small. Then what you do is you start pumping out the content. You actually can get a few organic leads coming in. And then AI platforms start picking you up in really four to six months. And so it’s not even in the first three months as much. But you’re still building that authority. And then from there, that’s where you’re actually going to start actually seeing better lead flow.

Glen Petersen (29:41.007)
We actually do see where you’re gonna start ranking in Google’s pages and paying attention. We actually do look at your AI citations, what’s showing up. And a lot of people, it’s like, well, I love that I’m showing up on AI, but it’s not really my expertise. Let’s adjust it and let’s change it into what is more ideal. And then really after.

That’s where we start seeing you dominate. And so I’d say it’s kind of that timeline that is most ideal for you with it because we do actually say that. So some of the stuff that we say is actually really critical for any company is regular content creation, making sure it’s the depth is that one where I said, you know, it’s 1500 to 2500 words. You do have a strong approval process and you’re getting things out as quick as possible. And then you support that content with

having your photos, you actually have your own knowledge, you have videos, you have clients leaving reviews about the stuff that we’re actually talking about in the articles and that just your credibility. One of the hacks that we have found is if somebody is leaving you a review, if they say their city and what product you actually helped with, if they’re like, hey, I needed to sell my home in this, then you’ll actually, it’ll actually start seeing that you’re

Mike Hambright (30:44.07)
Mm-hmm.

Glen Petersen (31:03.022)
very hyper local and people searching in that city will actually show up too. And so there’s a lot of content support you can actually suggest to people as they’re leaving your reviews too that really help you grow as well.

Mike Hambright (31:17.892)
Yeah, that’s awesome. Good stuff. If folks wanted to connect with you, connect with Bateman, learn more about you guys put out a lot of great information and content too on how folks can do things themselves, even if they want to or where can they go to learn more?

Glen Petersen (31:34.253)
Yeah, we actually on batemancollective.com under our services, if you select SEO, it will give you a whole rundown of more information. We actually do have additional stuff that we do and site information. And then I also have a link that you can actually get an SEO audit for free. And so that way you can just have somebody go tell you, Hey, these things on your website aren’t working. Here’s some content pieces you need, or here’s where you need to connect some things.

That one is a longer URL. Would you, do you want me to just spell it out right now?

Mike Hambright (32:11.868)
Give it a shot and we’ll see where we go.

Glen Petersen (32:14.998)
Yeah, so it is, it’s meetings.hubspot.com and then it’s Tommy-Anderson, so T-O-M-M-Y-A-N-D-E-R-S-O-N.

slash SEO dash audit and I’ll send it over to see if we can get it like added into the description of this or something like that. But it is a place that you can just get an audit done. They’ll give you some more insights if you want to go take that and do it yourself or if you really think that you need the help. Most people they look at and they’re like, wow, this is too much or wow, I know how to do some of this. So I’ll get working on that and then get somebody else on the rest of it is a very

good way to do that. But one one client of ours that I did want to highlight too in this is through through SEO. So we’ve had them for years. So don’t think this was their first year in SEO. Last year, they actually made five hundred thousand dollars through their SEO team, through all their content and everything that they were doing. And what we realized is we did the math and 25 percent of that came from the AI searches. So it is growing and it actually is.

revenue inside of there and it’s just smart that we do get ahead of it now. So much so that they actually have been doing Miller’s and PPC and everything else for so long that they actually shut down some of their other channels to invest more into getting…

SEO growing and building much more. Now they are in a bigger market so it’s not like any somebody from Tulsa, Oklahoma is going to have the same results as somebody from Chicago or Dallas, Fort Worth. But it is nice that you just pay for somebody to help get you ranking. You’re not paying per click or per article or each thing that actually is mailed out to the clients. It is nice that it’s just one fee to get things going and it really is, that’s why it’s one

Mike Hambright (33:55.846)
Mm-hmm.

Glen Petersen (34:13.186)
the strongest return on investments long term that is in the industry.

Mike Hambright (34:17.914)
Yeah, great. Well, I’ll have you send me that link here once we jump off and we’ll make sure we put that into the site as well. So if you guys are listening, just check the show notes here for the links and we’ll share that with you. So Glen
n, thanks so much for joining me today. Great to see you.

Glen Petersen (34:32.64)
Yeah, thank you, Mike. I appreciate it.

Mike Hambright (34:34.854)
Yeah, I think guys hopefully got some good insights from today. I know this stuff is a little bit hard to demystify sometimes, but I think one of the important things to talk about, whether it’s SEO or a lot of other things in your business, is to not be so transactional that you’re trying to do everything right now. think with a pay-per-click and direct mail, TV, like a lot of inbound lead channels, like that can feed you today if you start doing those things, if you’re not already doing those. But you also need to be, it’s almost like,

We have a job, you have a job or a business and you’re paying the bills and you’re making money and you’re also kind of saving for retirement or for a rainy day or whatever. So that’s, that’s how I look at, at SEO. Some of these AI techniques is like, how do I build up something that isn’t going to move the needle tremendously for me? Like right now in the short term, but I’m building something up that will pay me dividends for a lifetime. If I just put a little bit aside and focus on building it up over a long period of time. And so.

As Glen said, the best time to get started with all this stuff was 10 years ago and the second best time is today. if you’re not doing it, you should be doing it. If you’ve been doing it, maybe lean a little bit more in because you’ve probably, if you’ve been doing it for a while, you’ve probably seen some benefit. I appreciate you guys joining us on the show today. Keep following. We’re going to keep some great information coming your way. We’ll see you next time. Take care.

Glen Petersen (35:53.007)
Yeah.