Unlock Wealth: The Infinite Banking Concept Explained by Dawn Cassara

John Harcar (00:01.554)
Alright. Hey, guys. Welcome back to the show. I’m your host, John Harcar, and I’m here today with Dawn Cassara. And what we’re going to talk about besides her journey in business and real estate, we’re going to talk about the infinite banking concept. I know you guys might have heard or seen it on some other shows, but Dawn’s going to share her knowledge with us, and I definitely look forward to that. Remember, guys, at Investor Fuel, we help real estate investors, service providers, really all real estate entrepreneurs, 2 5X their business.

Dawn (00:26.893)
you

John Harcar (00:30.284)
You know, we’re providing tools, resources in the community to scale your business, which in turn helps you scale your life. Don, welcome to our show.

Dawn (00:39.694)
Thank you. I appreciate the opportunity.

John Harcar (00:42.508)
Yeah, I’m definitely looking forward to learning more about the infinite banking. But before we kind of get into all that, why don’t you give our audience a little bit of a little bit of background about you, kind of what brought you into real estate or infinite banking and what got you to today.

Dawn (00:58.925)
Okay, well, my family was in real estate investing and I managed to ignore it for a lot of years because I found that I had a talent for IT, really, programming and fell right into that and did that for many years. And then I had a son with a disability and couldn’t really continue at the pace working outside of the home. So I started a marketing company and that led me

John Harcar (01:11.305)
Okay.

Dawn (01:27.187)
and do some other areas. really got into real estate at that point. And I got my life insurance license and started going to real estate investors meetings and opportunities for that and presenting to them because the infinite banking concept is really, if designed correctly, it’s really for real estate investors or any type of investor, but real estate investors get the most out of it.

John Harcar (01:54.476)
Okay. you, you, you, had a family. Why didn’t you want to do real estate? Why did you, you know, you mentioned he ignored it.

Dawn (02:03.509)
just wasn’t interested in it. was was more into computers and then you know my time was taken up with my son pretty much you know for a lot of years and so basically I just did what I could do from home and and not have too much on me which was the marketing and and we did pretty well with that but when I got back and and moved into Sarasota I just moved to Sarasota

a short while ago and because I just love it down here and the real estate investment is so active here. There’s a meeting every day and I’m learning so much and I was just so interested in it. So I did start a bit of wholesaling to get my feet wet. But I’m presenting this infinite banking concept at

I’ve presented it just about every meeting that we have here, different clubs. And so they just love it. They just, I mean, they can’t get enough of it. They wanna get it as soon as they understand what it’s about. Now, they also have presenters talking about 401ks and IRAs. So we compare them and their limitations compared to Infinite Banking, which basically,

Most people don’t even know what it is, that it’s a whole life policy and it can be mixed with some term in the same policy to make it affordable. But it’s set up to allow paid up additions, which means you can add money to it into the cash value because you may or may not know that life insurance, whole life, builds up cash value on its own, but it does it very slowly.

So if you have the money to put into it, the first year you can put in 10 times the amount of your policy. So, you know, that’s a big draw because you can take and loan it out immediately to yourself at 95 % of the money that’s in the cash value, can borrow it. It’s at a much lower interest rate. And the fact that life insurance has a stable guaranteed

Dawn (04:30.877)
interest rate of somewhere between five and eight percent over the last 30 years. Right now it’s right around six, but it’s guaranteed. It’s not in the stock market. and life insurance companies, most people don’t know this either, but they put their safer investments into this. You know, they have their categories of how much they can invest into each and their safest investments are considered the life insurance. It’s called Bolling. Bank owned life insurance.

John Harcar (05:00.662)
Okay.

Dawn (05:00.839)
And it’s a thing. so, know, banks, they’ve done a great marketing job since about 100 years ago, they really started. Before that, there was only this. And it’s fueled and been the main source of gains for people like Roosevelt and Macy and Penny’s and Ray Kroc and

You know, and today any really wealthy people, know about this because it’s the real, really the best way to make your money and save it and create generational wealth. It cuts out the interest. cuts out the taxes that you would be paying on your money. And you don’t have to qualify for loans. You just.

Put in the request and it’s in your bank account in a day or two. I mean, it is so easy. know, there’s no fees. You don’t have to, you know, like I said, you don’t have to have a good credit score. They don’t care. It’s your money. You know, and they basically pay you about 2 % to borrow money. And you just not heard that concept before because

John Harcar (06:10.348)
Right.

John Harcar (06:21.964)
Wow. Okay.

Dawn (06:26.308)
what between what they pay you and what they charge for the loans they keep paying you even though you borrowed it out. That on the entire you get paid that around six percent and somewhere around there it’s different for different people but it depends on how much you know you’re investing into your own account and all that stuff but you know your health is obviously a factor. So as long as your health is not

John Harcar (06:33.58)
You alright? I’m okay, what what?

Dawn (06:56.807)
really terrible, you can qualify for this at a decent rate and especially using partly term insurance. Then, you know, at the end of the term, I did 10 year term at the end of that, you can switch it over to all whole life and you’re going to be in so much better financial position. It will save you anywhere from 10 to 50 % of your income.

If you’re a business that has equipment, mean, we have case studies that it has really saved 50 % of their income from their business. But.

John Harcar (07:33.932)
What are some of the cons of doing this infinite banking concept?

Dawn (07:43.158)
Well, if you’re comparing it, there’s really only advantages compared to 401k and IRAs and they’re on the website. I actually have specific pages just for those topics to compare them and you can see there aren’t many advantages to using your funding your deals, you know, that way compared to this. But if you’re comparing it to a bank, I mean, you have to realize banks

lend your entire amount of money out immediately. And when you want your money back out of any sum, they’re very particular and it’s hard, you know, it can take a while. And it depends on, you know, you have to qualify for it. And it’s in a loan and there’s fees and there’s no fees in this. So, you know, it’s just a world of difference. There’s not many cons to it.

John Harcar (08:30.86)
you

Dawn (08:37.297)
I have a lot of people using it now and they just, the biggest thing that they say to me is, why didn’t I know about this sooner?

John Harcar (08:37.58)
Yeah.

John Harcar (08:45.127)
Right. Right. Okay.

Dawn (08:46.658)
I would have started this at the beginning of my real estate investing instead of towards the end. You know, and the other thing, if your health isn’t good and you have an insurable interest, like someone in your family, know, somebody that would, you know, not benefit lose, you know, from your loss of income when you die, that it would affect them. And,

John Harcar (08:53.612)
Do you think?

Dawn (09:15.016)
So you can use them as the insurable interest and still own the policy and control it. They don’t get to use it. don’t, I mean, we’re just using them as the insured. And so we get to go along with our business and not have to worry about anything. So just about anybody can do this. That was one of the biggest cons when we first started because a lot of real estate investors are older and their health may not be that good. But we found that this was a

perfectly acceptable way around that.

John Harcar (09:47.414)
Are you finding people are becoming more aware of it now?

Dawn (09:50.942)
They are but most people have been told about it wrong because there’s a lot of insurance salesmen out there that are not certified in infinite banking trying to sell it with things like I I you else which is not that it goes kind of against the the The actual way to use it mean it’s meant to be used with whole life and of course like I said with some term mixed standards

to help with the monthly cost on it. and again, for whatever policy amount you buy, you can invest back into it up to 10 times the first year and then four times every year after. So you don’t have those limits that you have with some of the other retire, really retirements accounts. This is not a retirement account, although it does build generational wealth. It’s not.

It’s not the same. It’s a way to control your own finances without having to work through somebody who’s not even going to let you have your own money back. know, or so many different things that banks do that cost people more money than they need to be doing. the be able to control your own money is priceless. Your own investments,

John Harcar (11:13.708)
Yeah, 100%.

Dawn (11:16.719)
And it can be used for any investment. It doesn’t have to be real estate investing. You you can use your money any way you want. And number one, you don’t have to pay it back.

it would just come out of the death benefit. If you don’t have any children, it’s still a really good way to go.

John Harcar (11:33.374)
Right, wow, that’s awesome.

John Harcar (11:39.392)
That’s awesome. So what are the top one or two things that someone needs to ask himself if they’re considering getting into doing this infinite banking concept?

Dawn (11:50.587)
What are the asks? Sorry.

John Harcar (11:52.596)
Yeah, like what would someone need to ask themselves? I, you know, before I get into this, I should ask myself, does this apply or am I at this stage in my business or life or what?

Dawn (12:02.842)
Really, if you have the money to put into it, to take advantage of it, that’s the biggest thing. Because again, if you don’t qualify for the insurance, you probably have someone in your family that can, or an insurable interest that can.

John Harcar (12:18.502)
Right. Okay. Well, very cool. And you help folks, you help folks to set this up and do stuff like this.

Dawn (12:27.521)
Yes, my partner and I are one of the few. There’s only 300 in the United States that are certified in this that actually know how to set up the policy properly and get you the best interest rates. And not only that, we train people. It’s actually and obviously a change in lifestyle because any money that you bring in now, you want to run through that policy and you can take as many loans as you like.

And you can have multiple policies up to the limit of what they will give you, you know, again, according to your health and income. But basically, you know, you want to put as much into this as you can and then run it through and then borrow it back and gain that 2 % on your money. And sometimes it’s more than that. You know, I’m very conservative in how I explain this because I want people to understand

John Harcar (13:19.596)
Hmm. Yeah.

Dawn (13:26.292)
how it works before they get into it. I do not want someone coming in and saying, I didn’t understand this, you know. So we’re very ethical.

John Harcar (13:33.196)
Right, right, right. Well, if there’s folks that are here listening to this and they want to get in touch with you and talk more about it, what’s the best way for them to get in touch?

Dawn (13:44.5)
Well, my website is wealthresources.net. They can go there, they can fill out the form. I can know exactly how to help them if they’ll go fill out the form. Or they can call me and set up an appointment on my calendar, any of those ways. I’m very easy to get in touch with. This is my focus and I want to help people. But what do you have to form?

a new company that I’m extremely excited to announce. We’re going to help people, older people who have lost the ability to stay in their own home financially. And we’re going to do it ethically. We’re not like those companies that are out there trying to load them up with money, loans, and things that they can’t afford. We have a way of doing this.

that doesn’t really cost them anything. It’ll be an interest only loan. our partners, and that’s the other thing, if you’re a real estate investor, you’re gonna love this deal on your side because we’re taking in JV partners to help those people. And then you’re gonna have control over how much you make. So far, we’re looking at people making the JV partners.

making around 25 to 30 percent on their money. Or a little higher, but it won’t be lower.

John Harcar (15:15.148)
That’s awesome.

John Harcar (15:19.852)
That’s awesome. Well, hey guys, you heard her here first. She’s got an offering out there. I appreciate you coming on here, Don, and sharing all the information. Guys, I hope you guys enjoyed the show, and we will see you on the next one. Cheers.