Unlock Financial Success: Rachel Lynch’s Journey in Real Estate Planning

Dylan Silver (00:02.306)
Hey folks, welcome back to the show. Today’s guest is a South Florida based financial planner specializing in home services space nationwide, helping realtors, brokers, lenders, and contractors create solid financial plans for their business and themselves. Please welcome Rachel Lynch. Rachel, welcome to the show.

Rachel Lynch (00:23.178)
Hey, Dylan, thank you so much for having me.

Dylan Silver (00:26.656)
Absolutely, it’s great to have you on here. I always like to start off at the top by asking folks how they got involved in working with the real estate investors or with investing themselves.

Rachel Lynch (00:38.54)
Sure. I actually started in real estate a few years ago. I was selling real estate investment coaching here in South Florida. And so I got to meet and work with a lot of real estate investors, a lot of seasoned investors, and a lot of people who were just starting in the business, whether they were realtors or brokers.

mortgage lenders or you know, they were business owners just looking for a way to plan a little bit more for retirement and looking at you know, income properties as an avenue to do that. So I’ve been in the real estate space now for some time and I wanted to get more involved in the financial side of it versus just like the strategy side of it. So one of the biggest things that I noticed with a lot of my investors is that

they would have a hard time getting funding. Like they would find a good deal and then they weren’t able to get the funding to close the deal and then have to pass it up. And so I felt like that was a lot of work for nothing and that they were, that wasn’t really fair. That there should be more options for people to, if they find a good deal and they want to do the deal to help, you know, that initial, that initial like seed capital really. So

Dylan Silver (01:45.432)
Biggest thing. Yep.

Rachel Lynch (02:06.54)
I started working as a financial planner a few years ago and really just learning more about the finance side of it. How can people get lines of credit for some of these deals that pop up? How can they work with other people, build a network or have kind of like an investment group where they go in together where they don’t need so much right out of the gate to start building their portfolio?

And so I specifically work a lot with people in the home services industries as a financial planner. So I work with a lot of realtors, a lot of brokers, mortgage lenders, contractors, landscapers, know, anybody in the home service space because they are business owners. You know, you aren’t entrepreneur. Even if you hang your license with X company, you are responsible for your business at the end of the day.

Dylan Silver (03:00.963)
Yep.

Rachel Lynch (03:04.328)
Nobody’s setting up 401ks for you. Nobody’s setting up benefits for you. Nobody is making sure that you’re putting enough money aside for later down the road. And the thing is, in this industry, a lot of the time it is feast or famine. You know, we know how it goes. You have highs and then you have lows. And so a lot of my

realtors have aspirations of becoming investors. You know, like that’s why a lot I would say, geez, I would say most of the realtors that I work with, they are not realtors to be a realtor to the day that they retire. They’re realtors because they’re gonna build up a portfolio and they’re going to create a list of or, you know, an asset class of properties.

that are going to create an income for them so that eventually they can retire and they can live off of those income properties. So that’s exactly what we do. We help our realtors, we help our contractors set up their net worth, set up their money so that they are being tax efficient and that they are able to be in the position that when the

deals and the opportunities present themselves, they can hop on it.

Dylan Silver (04:33.774)
Yeah, I I echo everything you said. The sentiment is that lending is sometimes the hardest part. The finances is sometimes the hardest part. You can find the deal, but then you got to get the money together. But then also as a entrepreneur or a solopreneur or someone who’s building a business, you’re responsible not just for everything in the business, year end, right? But then your financial future. And sometimes we’re so locked into right now that that is not even in the forefront. I also want to touch on people in the real estate space.

oftentimes I would say realtors, when they’re getting into it, only a certain percentage of them are looking at it from I’m going to be investing. I was one of those people. was like, I’m gonna get my real estate license so that I can facilitate and get further down the real estate investing path. But not everyone’s like that. And so I think many people think, well, if you get a real estate license or if you’re involved in real estate, you have to be kind of…

opening doors and listing a bunch of properties. And yeah, that’s definitely a route that a lot of people take. But there’s so many other people that, and I think more people probably, that are interested in real estate from the wealth building standpoint, from the investment property standpoint, from the potentiality for passive income. And I think that’s what’s really captivating to me personally. So talking to folks like yourself, who can facilitate that, it kind of

brings everything together. I’m even thinking, Rachel, like as many people as possible who are remotely involved or interested in the real estate space should continue exploring that passion and should continue, you know, going to events and talking to people because you’re really trying, as you know, you’re really truly only one or two connections away from a life changing deal or something similar.

Rachel Lynch (06:22.154)
That’s what’s so exciting to me about the real estate space is that you never know what opportunity you’re going to find and what’s going to present itself.

We want to just be in the position so that when these deals pop up, we can make a move. I think that that’s something that is very obvious to realtors, is that they watch the investors that they work with absolutely make a killing. And this is just, this is like what opens their mind because you’re right, not all realtors go into the business thinking, I want to be investor one day.

You know, they just think, I think that, you know, real estate would be a fun way for me to, you know, be my own boss and set my own schedule and work, you know, when I want to work and have like that freedom and flexibility, which is a hundred percent true. And then they start to see investors buying up their properties or selling properties and seeing the massive amount of wealth that comes with

being in that position to be able to do that and they go, my gosh, this is exactly, this is it. This could change my life. This could change my family’s life. This could set us up for the future. This could be my retirement. And it’s kind of like, you know, their eyes are opened to it not being that far off for them. This is a possibility for them. And so that’s what I wanted to help do. I wanted to help bridge that gap because a lot of times it’s like the first few properties.

Dylan Silver (07:50.689)
Right.

Rachel Lynch (08:01.32)
that we need a foot up on. You we need a little bit of help to get that ball rolling. Once the ball is rolling, and once you’re once you have properties that you’re either flipping or you’re holding on to passive for passive income, it gets a lot easier at that point. So it’s just like they always say like, it’s the first million, that’s the hardest million, you know, because then after that, it becomes a lot easier, you need money to make money. So

Dylan Silver (08:29.614)
100 %

Rachel Lynch (08:31.21)
That’s what we do. That’s what we do. We help our realtors and our investors who already have properties but are looking to do bigger and better projects. We show them a tax-efficient strategies to grow and build their money so that they can do it when those deals pop up. They don’t have to pass it on to their investor friend. They can do it themselves.

Dylan Silver (08:56.14)
I want to ask and maybe get a little bit granular on the financial space, financial planning and kind of the tangent arenas when it relates to real estate. Maybe don’t give away all the gold, but give away some of it. There’s so many different avenues that people can go down when it comes to lending, when it comes to tax strategy, when it comes to

raising capital, whether it’s forming an LLC with people, a syndication, bootstrapping it themselves. So many different ways that people can go down. And I think when people are just starting out, seems like, well, this is going to be a cost and this is going to be a cost and this is going to be a cost and I don’t know which way to go. And maybe this, maybe single family, maybe multifamily, maybe I got to focus on land.

Where would you say that someone who may be that realtor who hasn’t done a deal themselves, but they’ve represented lots of people, where should they start? Should they start with the tax strategy? Should they start with identifying which vertical they want to invest in? Should they reach out to financial planner? Where is their starting point?

Rachel Lynch (10:02.431)
Yeah, it’s a really good question. think that…

What is, what just I hate to see, is I hate to see a deal come across somebody’s lap and them not be in the position to pull the trigger on it. That hurts. So it’s not so much of identifying, where is the deal gonna be? Because you never know where the deal is gonna come from. You never know like when that whale is gonna come through. That’s just such an amazing opportunity that you know.

it’s gonna be profitable, you know it. And it’s just a matter of having the resources available. So yeah, the first step is having that capital ready to go. That’s the first step. Because the deals, you never know when they’re gonna present themselves. But if you have a deal that comes across your way and you’re not ready for it, you have to, you know, if somebody else is, that’s gonna be somebody else’s catch, you know? it’s, yes, it’s reaching out to a financial advisor.

It’s saying, this is where I’m at. This is my goal. I wanna start building my own portfolio and I wanna start investing in properties. I need to have my ducks in a row so that when the deal does come my way, I’m ready to pull the trigger and I can have access to the funds that I need to make it happen.

Dylan Silver (11:24.534)
Is there any intersection, Rachel, between financial planning world and the lending world directly? Do these worlds ever cohabitate or maybe communicate between each other to where folks need some type of lending? There’s maybe a network within where people can maybe have access to this type of thing. Are these two totally separate worlds?

Rachel Lynch (11:45.046)
they’re very, they’re very related and intertwined because your ability to get credit or loans as a direct reflection on your financial status. So having your finances in a place where you can get lending or you can have access to a line of credit,

for when the deal comes your way is the name of the game here. So I work with many lenders because let’s say an investor, so a lot of, know, pretty much everybody I work with are business owners. I’ll just be honest about that. So a lot of times I’ll have a business owner who wants to either, you know, maybe do a big project or buy a property and they hook up with a lender.

And the lender is not able to get them approved because of the way that their finances look on paper. It’s not even that they don’t have money. They’ll have money. But it doesn’t look like that, right, for tax purposes. And so there are so many things that we can do strategy-wise. that’s another thing is like working with an accountant. A lot of people say, I already work with an accountant. An accountant is not a strategist, you know?

Dylan Silver (12:56.044)
Ryan. Sure.

Rachel Lynch (13:10.762)
They just are going to tell you exactly what you need to do. They’re not going to tell you what’s the best thing to do according to what your goals are. So we work with lenders. We work with your CPA to create a comprehensive plan so that your things can be in order so that you can get approved for the funding. So it’s kind of like the first step. So I actually work with lot of lenders where they’ll send people to me and say, hey, they need a little bit of help.

Dylan Silver (13:10.797)
Right?

Rachel Lynch (13:39.168)
getting things in order before we can get them approved. We want to get them approved, but we need some things to look better on paper in order for them to get through underwriting. so, and the same thing goes with me with a lot of my clients that I work with. work with a lot of realtors. I work with a lot of contractors. They’ll have projects come across, you know, where they need millions of dollars and they don’t necessarily look like, you know, like I do work with hard money lenders, but not always. And so just depending on the deal.

I will connect them with a lender that I work with that would be good for that project. The financial planning world is so closely related to the lending world and closely related to the real estate world because we’re all entrepreneurs and how much money we earn has a lot to do with the network that we have.

and the connections that we have and the people that we have in order to make these deals happen.

Dylan Silver (14:40.426)
Yeah, I mean, the connections, the network, I feel like is honestly more of the battle than the logistics. If I could have spent all the time that I put in trying to learn the X’s and O’s and switch that with the time that I’ve spent maybe in the last half year making the relationships, I think I would have been further, further ahead. Rachel, we are coming up on time here though. Where can folks go if they’d like to maybe reach out to you or learn more about the financial planning world?

Rachel Lynch (15:06.188)
Yeah, absolutely. So you can find me on Facebook, on LinkedIn. It’s Rachel Lynch, L-Y-N-C-H. On Instagram, it’s Rachel Lynch. There is a dot between the E and the L, so R-A-C-H-E dot L-Y-N-C-H. On Instagram, it’s the same on LinkedIn. You can find me. It says that I’m in South Florida, so you’ll be able to see me there. You can also give me a call. I’m happy to.

To take calls, my cell number 786-613-0836.

Dylan Silver (15:41.688)
Rachel, thank you so much for coming on the show here today.

Rachel Lynch (15:45.816)
Dylan, it’s been a pleasure. really appreciate it. And congratulations on all your early success. If people have like your mindset in this space, they’re going be very, very successful. Okay. All right. Nice to meet you.

Dylan Silver (15:56.43)
Thank you.