Remote Wholesaling Made Easy: Your Ultimate Guide to Financial Freedom

Brett McCollum (00:00.624)
All right, guys, welcome back to the show. I’m your host, Brett McCollum. I’m here today with Calvin Sibley. Today we’re going to be talking about remote wholesaling. Before we do, guys, at Investor Fuel, we help real estate investors, service providers, and real estate entrepreneurs to 5x their businesses to allow them to build the businesses they’ve always wanted and live the lives they’ve always dreamed of. Without further ado, Calvin, how are you,

Calvin Sibley (00:23.062)
Good, Brad, thank you for having me on.

Brett McCollum (00:25.406)
Dude, I’m excited to have you, man. I knew we kind of jumped in a little bit quick today and that sort of thing. But dude, you’re a rock star. You’re here with us. And I’m ready to have a good show. But before we do, can you do me a favor? Can you back up, rewind a little bit, give us some context? Who is Calvin Sibley?

Calvin Sibley (00:42.83)
Okay, well, I am a full-time real estate investor and I flip houses nationwide. I’m in South Florida based here, but I started flipping houses remotely all over the United States about four years ago during the COVID pandemic.

Brett McCollum (00:58.022)
Wow. Yeah. What part of Florida are in? We’re both in Florida here. Where are you at?

Calvin Sibley (01:04.724)
in Miami. I live in Miami and so I’ve actually been licensed for 20 years and got into wholesaling during the housing market crash, right? The financial crisis of 2008, there was just a flood of bank owned homes and I was, you know, started as a realtor, kind of how a lot of people get started in real estate, they get their license and so I was selling bank owned homes. Back then you could buy a house in Miami for $30,000.

Brett McCollum (01:20.659)
Mm-hmm.

Brett McCollum (01:28.296)
Yeah.

Brett McCollum (01:34.59)
Isn’t that crazy?

Calvin Sibley (01:34.638)
if you can believe it, but you know, a 3 % commission and then I flew with my broker, I’d be making about a thousand bucks or less. And then I discovered wholesaling, ended up getting a course on that and started flipping bank owned homes starting in about 2008, 2009. Yeah.

Brett McCollum (01:50.813)
Okay.

in the wholesale space you started in 08-09 even.

Calvin Sibley (01:56.876)
Yeah, so dating myself a little bit, but but back then, you know, I realized that it was actually a house I sold where the investor turned around and flipped it. And he made five grand and my commission was like six hundred bucks. And I was like, how did you do this? He’s like, well, I just wholesale this to my investor. And so that’s when I discovered wholesaling and started

Brett McCollum (01:58.782)
That’s pretty new, yeah.

Brett McCollum (02:15.71)
Sure.

Yeah.

Calvin Sibley (02:25.335)
started wholesaling bank owned houses back like I said around 2009.

Brett McCollum (02:29.918)
Yeah, that was a nice little run there for that. know, probably, I’m gonna make a guess to 2016, give or take, probably.

Calvin Sibley (02:39.221)
It wasn’t quite that long about 2012, 2013, the bank on home started to dry up a little bit. That’s, that’s when I transitioned to just working with private sellers. And from there, I worked for about 10 years here in South Florida, just wholesaling. Back then it was mostly just direct mail, sending out letters and postcards and just, it was just like clockwork. Like every time I’d spend a thousand dollars on a mail campaign and get a deal and make five grand. It was, was awesome.

Brett McCollum (02:44.978)
Gonna dry up.

Brett McCollum (02:50.418)
Yeah.

Brett McCollum (03:09.084)
Yeah, that’s that I love those returns right? Yeah before real estate Where were you at? What were you doing? Are you did grew up in Miami?

Calvin Sibley (03:18.861)
It’s, it’s actually all I’ve ever done. I’m originally from the Northeast. I was born in Boston. I come from a family of real estate developers and just came down to South Florida every spring with my family loved it. Wanted to move here. My parents said, you know, you can’t move until you are 18. Cause I was still a child that I ended up going to college up in New England. And then as soon as I graduated, I moved down here to South Florida. So.

Brett McCollum (03:24.583)
Okay.

Calvin Sibley (03:48.194)
got into real estate actually because of a meeting with a career counselor who did like some personality tests on me and said, hey, you seem to be great. You you do great in real estate. And so I immediately got my license as soon as I graduated college. I was like, great, I’m done with school. No more tests, no more classes. And then boom, found myself right back in a classroom studying for the pre-licensing exam.

Brett McCollum (03:52.925)
Okay.

Brett McCollum (04:15.432)
Yeah.

Calvin Sibley (04:15.469)
Which of course I passed and then got my license and went to work as an agent

Brett McCollum (04:21.318)
Wow, dude, that’s awesome, man. So yeah, I actually got in around 2015 issues when I got in some a little behind you. But man, that’s that’s pretty great. So you had that run with with bank owned homes. That was a I know so many people that like they go back and like you can’t we can’t recreate what happened there. There’s also a lot of people that lost everything during that time. Right. And

But for those that maybe got in at that time, that was a good, good, good season of if you knew what you were doing. When you went to more that 2013, 20-ish range when kind of the bank owned thing, what was the, you said it was just more direct to seller. What were you targeting more? I’m always curious, because I know what we targeted in the beginning. Kind of what was your target demographic, so to speak?

Calvin Sibley (05:13.153)
You know, it was pretty simple. was just add to the owners. I just pulled the list. had my bread and butter zip codes and it was like I said, almost like clockwork. would send out a direct mail campaign and like clockwork, I’d be getting leads. I’d drive out and the sellers in person. Back then it was just, you know, building an email list, a buyer’s list and just sending out my deals. And for years I did that.

But to your point about people losing everything, there was actually a day, I’ll never forget, where my broker of the office I worked for called me in and he said, know, Calvin, we’re closing our brokerage. We’re closing our office because we actually lost money last year because the housing market was just crashing. And so that was the point when I just pivoted just to straight wholesaling. just…

Brett McCollum (05:53.299)
Wow.

Brett McCollum (05:58.782)
Sure.

Brett McCollum (06:04.871)
Yeah.

Calvin Sibley (06:06.153)
went all in on flipping bank on homes and that’s how I started my career as a wholesaler. Yeah.

Brett McCollum (06:12.732)
Yeah, dude, that’s incredible. Yeah, I mean, I know for us when we first started, was same thing as direct mail. was our stack was pretty simple as well. By the way, I live in Gainesville, so I’m north of you in a few hours. But yeah, our stack was absentee owner and tax delinquent. Those were the two. You know, we stacked those.

Calvin Sibley (06:28.449)
You

Calvin Sibley (06:35.209)
Okay, all right. That’s good. Yeah. And those lists work well, right? But here, I was just targeting absentee owners and that worked for a long time, almost 10 years. And then what ended up happening was, know, direct mail got a lot more competitive. Our response rates went down and that is when I transitioned into online marketing. Okay. And so I started running ads on Google, Facebook.

Brett McCollum (06:48.328)
Yeah.

Brett McCollum (06:59.975)
Okay.

Calvin Sibley (07:03.925)
now more recently, TikTok. And so now I’m not sure if you know this, Brent, but I actually help other investors to set up and manage ad campaigns for running ads for targeting motivated sellers online.

Brett McCollum (07:20.39)
Yeah, dude, we saw the same thing, you know, with our, you know, we were getting direct mail and if, you know, audience doesn’t, and Calvin, correct me if I, you you saw some differences on our market, I’ll say, it wasn’t uncommon to get a solid 2 % response rate, you know, on our direct mail for a while. And then we went down like one and half and then one and then half a percent. And then it’s just like, at some point for a while there, it got to be

diminishing returns, know, because you have to send more out because of the competition for less results and it just was, it got to like, we had to pivot. Did you see similar on your side?

Calvin Sibley (07:59.63)
Well, yeah, I mentioned that our response rates started going down, but there was one time in particular I remember, because I was going out and meeting fellers in person. And this lady I met, a woman, I went to her house and she just had a stack of postcards and letters. And I asked her, you know, what are all of these letters are getting? And they were all from investors. I mean, she was just getting a ton of letters and postcards. So.

Brett McCollum (08:23.038)
Yeah.

Calvin Sibley (08:27.359)
I started kind of early on before a lot of people were doing it. But as more people caught on to, you know, direct mail being a viable strategy for getting leads, it just got very saturated. And the South Florida market became saturated as well. There’s just a ton of investors here kind of all looking for the same deal. So, you know,

Brett McCollum (08:43.72)
Thank

Yeah, all targeting the same people on the same list over the same time. Yeah, no doubt. That’s our experience as well as that. you ended up, you said that it was like what, 2020 when you made the pivot, is that what happened?

Calvin Sibley (09:00.301)
Yeah, so right around COVID, I ended up getting a lead up in Jacksonville. This was a little bit before COVID. It was about 2019. And I had been to Jacksonville a few times, but I didn’t know the market that well. I had never done a deal outside of South Florida, but the numbers really made sense. It looked like it was a deal, but I didn’t have any buyers there. So I just said, you know what, what the heck? I’ll try to, I’ll try to wholesale this house in Jacksonville. So

Brett McCollum (09:05.544)
Mm-hmm.

Calvin Sibley (09:30.027)
Back then we were using mail. I sent the seller an offer through ClickToMail. They signed it. They mailed it back to me. Now it’s all electronic signatures, you know, but back then it was an actual envelope. And so I sent the seller the offer with the return mailing label, return envelope. They mailed it back to me. I was like, all right, now I’ve got this contract on the deal in Jacksonville. How am I going to sell it? So I just started posting on Facebook groups.

In Craigslist, I ended up getting a buyer and closing that deal. And so that’s when I realized I could actually do this in other parts of Florida. So then I expanded. I started marketing across the state of Florida and then eventually across the entire United States.

Brett McCollum (10:09.48)
Sure.

Brett McCollum (10:17.822)
Yeah. yeah, I Jacksonville is a great market. I’ve probably done 50 % of my deals there. You know, it’s just a good market. That being said, in your first…

Expansion to another market is scary like I remember that you don’t feel like it and going through that and Eventually then you have to get processes in place so that because you’re statewide now, and you’ve only been local before Talk about that a little bit because that’s a that’s all there’s a learning curve involved right of like getting your SOPs in place and Making sure every deal that you know you can send out deals and get them under contract, but if they don’t close right You know what it’s really doesn’t matter. What did what did you have to change in processes to help with that?

Calvin Sibley (11:04.397)
Well, I had the buyer’s list here in South Florida. So I started letting them know about my deals in other parts of the state, but they weren’t really interested. So I kept using Facebook groups and Craigslist to find buyers. And my average assignment fee was right around four or $5,000, right? For a year or two. And then InvestorLift came out.

Brett McCollum (11:31.271)
Yeah.

Calvin Sibley (11:31.45)
And so, and I was one of the first people, I was part of a group called the 8020 Academy with Dan Schwartz and Robert Wensley was a guest speaker on one of our group calls. And he said, you know, I’ve got this nationwide buyers list. So I got on a call with him. This was back, it was so early. He was doing the sales calls for Intestar List.

Brett McCollum (11:53.042)
Yep. I remember.

Calvin Sibley (11:56.558)
You know, I talked to Robert, I explained to him what I was doing and he was like, look, he’s like, you have got to get on this. You’re doing deals remotely, virtually in other states. This will solve your dispositions like 90 % of it. So I went all in, I signed up, I think it was the cartel mode at the time, whatever the highest level of investor lift. got in there and no joke, my average assignment fee tripled.

Brett McCollum (12:15.613)
Yeah.

Calvin Sibley (12:26.463)
It went from around four to 5,000 to, you know, whatever that is, 12 to 15,000. And you can see, because I track, you know, every closing I’ve ever done, and my average assignment fee just going up just tripled. And so I was still doing the same amount of deals, but my income tripled. So as far as that, mean, the obviously finding the seller trade that I had that down with

Brett McCollum (12:26.483)
Wow.

Brett McCollum (12:42.397)
Yeah.

Brett McCollum (12:48.498)
Yeah.

Calvin Sibley (12:56.077)
you know, the online marketing campaigns I was running, my website, Facebook, TikTok, YouTube, all that. Then I had the buyers through Investor Lift. And then it’s just really a matter of finding the right title company, finding an investor-friendly title company. I work a lot with Empora, who’s in a few different states. But a lot of times in smaller towns, you just have to find the right title company.

Brett McCollum (13:08.093)
Yep.

Calvin Sibley (13:20.753)
And that’s pretty much it. Once I had InvestorLift, that was a game changer for our company.

Brett McCollum (13:27.932)
Yeah.

No, and I tell people when they’re wholesaling and you know, like we’re doing deals, now we’re going to go and expand, you know? I think a lot of people like the idea of it and what I think people think they’re good at getting deals under contract that makes them a good wholesaler. But I, I would argue the thing that makes you a great wholesaler, that might make you good, but what makes you a great wholesaler is I can sell the deal. Like you, cause and that has gotten, you, maybe you’ve seen it too in the last really year and a half, it’s gotten increasingly.

more difficult as well. Finding good buyers to keep up, because I’ve started seeing other, with people that we train and teach and stuff like that, at one point, personally, our average deal size was 22 and a half.

And we were, I mean, we’re humming and annexing, know, I’m like, it’s now go down 18 and then it’s 15. And then it’s like, what is happening right now? But as the market adjusts, you know, buyers getting, pulling back more, more wholesalers coming in, investor of getting more saturated, you know, things like, cause it was, it’s always, it’s the nature of our business. It’s always changed. Like again, you were doing direct mail for forever and then you pivoted and that, cause that worked until it did. And then he doesn’t, that works for me. It was the same story of this worked until it wasn’t.

What are you guys still using the same strategy today? Are you pivoting at all or what does today look like?

Calvin Sibley (14:48.747)
Yeah. So what ended up happening, going back to that initial conversation with Robert Wentley, he looked at the deals I was doing and he made a very important point, which was you’re locking up deals in areas where there just aren’t enough buyers. And so if you’re familiar with Investor Lift or you’ve ever used it, they have a feature called God Mode.

Brett McCollum (15:08.723)
Yeah.

Calvin Sibley (15:15.821)
where you can plug in any address in the country and search within a 15 mile radius. And what Robert told me, he he said, look, when you are going to go and lock up a contract and your intention is to wholesaling, plug the address into investor lift, into God mode, know, toggle out, go out 15 miles. If you don’t have at least 500 buyers, don’t lock up the deal, which

Brett McCollum (15:41.235)
Wow.

Calvin Sibley (15:42.452)
made sense, right? And that’s what I did for a long time. However, I kept getting these leads in more rural areas that looked like deals, right? I ran the comps, I did my underwriting, and it looked like a deal, but there just weren’t the buyers. So that is when I started closing deals as Novation. And that was, it’s been a few years now, but I learned the Novation strategy. I took pretty much every course I could on it.

Brett McCollum (16:03.431)
Mmm.

Calvin Sibley (16:12.461)
And I started listing the homes in more rural areas on the MLS and selling them to retail buyers. And so that’s how I’ve been able to do a lot more deals in, you know, towns where there may not be a lot of investors, but there are still people who are looking for homes.

Brett McCollum (16:16.189)
Yeah.

Brett McCollum (16:20.68)
There it is.

Brett McCollum (16:31.774)
Yeah, no doubt. We’ve seen the same pivot too on that. Interesting. for a long time, you know what I was doing, because I didn’t understand, like now we understand innovation, but we didn’t understand innovation for a minute there. And I was just like, I’ve got students, I’ve got people, and they’re all like, how do we get these deals done? And they’re like,

Calvin Sibley (16:44.289)
Mm-hmm.

Brett McCollum (16:51.006)
Okay, because you know how it When you first started in wholesaling, like in the early, you know, in the mid 2010s, that 2015, 16, 17 run, if it was a deal, somebody was gonna buy it, no matter what. Like was just, if it’s a deal, somebody really wants it. Now it’s gotta like check every box kind of thing, and so.

people are running issues. So what we did is like, would call that wherever the market is, doesn’t matter where I would call the local Google search, top ranking agents, call those guys up. Hey, do have any investors? Yeah, I investors. I got a property over here. Does this sound right? Yeah, it sounds great. Can you make a phone call? Yeah, I’ll make the phone call. And I let the agent do the work. And I just kept doing that. And that worked. And I mean, it does work. But it’s work, right? It’s a lot of work. And then when we learn novation, it’s the same story, man, like, we

could just kind of skip out some of that process and go straight to the buyer more or less where we’re in control of that at that point. And more or less, skip some of the doubles out of the commission because instead of paying 6 % to an agent, now we’re at 3 % because we’re in control. So yeah, I think that’s very similar. But you’re doing that more national, is that right?

Calvin Sibley (17:58.574)
Thanks.

Calvin Sibley (18:07.201)
Nationwide, yeah, do deals all over the United States. I’m able to wholesale some of them. The rest we list as nobations, yes.

Brett McCollum (18:15.816)
Yeah, incredible. What’s your, on the innovation side, how long are you guys seeing it, like days on marker, and now for some of your deals?

Calvin Sibley (18:24.759)
So our objective, our goal is when we list a property as innovation to get an offer within 30 days. And then the goal is to then close within an additional 30 days. So on average, it’s going to be about 60, but we want to sell and have our deals close within 60 days. Now, one thing that I do or my team does a little differently is even

Brett McCollum (18:33.319)
Okay.

Brett McCollum (18:39.454)
story.

Calvin Sibley (18:54.173)
with innovation or a wholesale deal, we get in and out of the deals quickly. Okay. And we do this for the, for the sake of the seller. Because if you put yourself in the seller’s shoes, someone contacts you, whether you’re there in person or not, you sign a contract with them. And then, you know, a month or two go by and then the house doesn’t sell, it doesn’t close. You may not have heard from them.

Brett McCollum (19:07.794)
No doubt.

Calvin Sibley (19:23.137)
Personally, I think that’s just not a very good way of operating your business. And, and, but not only with nobations with wholesale deals too, it’s, it’s amazing to me how many sellers I’ll speak to who say, you know, yeah, I’ve got a contract with this investor and it’s been two months and they said they’re going to close another just canceling. Well, once I dig in with that seller and try to find out like what actually happened, it’s

Brett McCollum (19:27.42)
Right.

Calvin Sibley (19:51.532)
becomes clear that whoever that other buyer was, was just trying to wholesale the house. Okay. But they weren’t able to probably because the price was too high. It may have been for another reason, but that’s not how we operate. So when the wholesale deal, we have a, it’s a 10 business day inspection period, about two weeks. Okay. If we haven’t sold the property within two weeks, we just tell the seller and we just cancel it.

Brett McCollum (19:57.544)
Sure.

Calvin Sibley (20:19.757)
Okay, but we don’t do this, you know, file a memorandum of option and cloud the title and then, you know, lock it up for two months and then look, if the house hasn’t sold within a week or two, it’s probably not going to. With wholesale and novation too. So with innovation, right, we’re listing these homes on the MLS. We want to see within the first week, let’s say at least

Brett McCollum (20:35.078)
Not a deal. Yeah, I agree.

Calvin Sibley (20:49.047)
three or four showings and one offer. Okay. And usually we get the showing, but we may not always get an offer. So after that first week or so, if we haven’t gotten an offer, we’re going to go back to that seller, renegotiate with them or just cancel it entirely. Right. Because the most, what happens is, you know, in a lot of markets around the country, they’re, still pretty low inventory. You know, it’s,

kind of transitioning more to a buyer’s market, some parts of the country, but still there is pretty low inventory around the country. So, and you’re coming in, we’re listing these innovations, you know, five, 10 % below market value. If you’re an agent in that town and you see this listing at the market and you have a buyer looking for a home like that, you’re going to show it to them. Right. So, and this is, this is exactly what happens. We will get

three, four showings in the first week and then we are just calling back the buyer’s agents, hey, how did it go? What’s the feedback? Are they interested in making an offer? And if we’re seeing, you know, a trend where multiple agents are saying, you know, the house is a good neighborhood, it’s priced well, but it needs too much work for our buyers, they need this, they need that. We will just tell that seller, try to renegotiate the price. If they won’t, we just cancel it.

And so we get in quickly and we get out quickly. We do not drag people on and, you know, I think we’re a little different in that respect than some companies. Not every company does that, but you know, we really are trying to provide a service to sellers and help them. And that’s not just some like tagline that’s designed to get people to like me because, you know, it doesn’t matter. Like respect what.

Brett McCollum (22:17.117)
That’s right.

Calvin Sibley (22:43.373)
what we do, you you can like me or not, but respect me for how I treat people and our better business bureau page reflects that we have an A plus rating, never received a complaint or anything or any kind of negative review, what 10 years of wholesaling longer, but it’s because we communicate well, we do right by the sellers. So that’s what, you know, I would say is a pretty big takeaway. If anyone’s listening to this, like

Put yourself in the shoes of the people who you’re working with. Have some empathy, especially these are people, they’re going through some distress situations to begin with. That’s who we’re targeting. Foreclosure, pre-foreclosure, divorce, tax sale, right? Just do right by them. There’s enough deals. There’s enough people out there who need help. You don’t need to be doing this, lock them up for two months. Then look, if it doesn’t sell in the first week or two,

Brett McCollum (23:17.576)
Come on. Yeah.

Brett McCollum (23:21.246)
That’s right.

Calvin Sibley (23:39.275)
the price is probably too high. Either renegotiate or cancel it, go on to the next one. Does that make sense?

Brett McCollum (23:44.518)
I agree. No, totally. You know, we do a, with ours, do, we along with each contract that we send out as a conditional cancellation agreement that I put along with it, it just says, if I don’t procure the buyer and get this, cause we tell them upfront, I’m not your buyer, you know, same, you know, same, I’m sure you guys are similar in that respect and just, Hey, I’m not the person that’s going to be closing on this. However, if I don’t have that person in place within, we do seven to 10 days, depending on where it’s at seven to 10 days.

you know, this contract is effectively null and void, you know, so, and then we have a, you know, we got, let’s say we do get our buyer in place, then there’s another, so, hey, we got it, here’s the contract that supports it, and so that way that conditional cancellation is now out of place. It builds trust with that, doesn’t it?

Calvin Sibley (24:28.269)
And people appreciate that and especially with Novation. What’s that?

Brett McCollum (24:34.948)
builds trust with that seller doesn’t it like they actually know that Calvin’s not here to screw me over you know like if I don’t do my job I’m not dragging this on for 60 90 days I’m dragging on for a week

Calvin Sibley (24:46.733)
Yeah, well, and especially with novation, because there you really are. I mean, we don’t tell every seller that we’re going to be assigning the contract, but with novation, we do. Well, we’re not assigning it. We’re replaced in the contract with a new buyer contract. But we are telling these novation sellers, like, hey, we’re going to be bringing on a buyer. We have to procure a buyer to sell your home.

Brett McCollum (24:49.735)
Yeah, that’s huge.

Calvin Sibley (25:11.277)
But yeah, I mean, you look around the country, you can see average days on market 40, 45, 50 days. And, you know, we really try to shorten that down. I mean, we really need an offer within the first week. Because if you’re not getting an offer in the first week, like I’ve said, it’s probably the price. Or you may just not be marketing it well enough. Do you have good pictures? Have you done like a walkthrough video? Is your description good?

Brett McCollum (25:40.894)
Are you guys using Releters for that on your own side? Are you guys doing all of this in-house? What is your process like for your innovation?

Calvin Sibley (25:41.057)
But huge.

Calvin Sibley (25:48.856)
So we use local agents. So we’ll find a local agent to list the home and we’re okay with paying their commission. We have used Flappsy companies, Brokerless and Howzeo and all of those companies. But it’s amazing. We just closed one this month or actually no, now it was last month now in Arkansas.

Brett McCollum (25:54.803)
Love it.

Calvin Sibley (26:14.809)
And the agent, just, don’t even think we could have sold it without this agent. I mean, it was pretty rural. She found the buyer actually. So she got both sides of the commission, but just, you know, it was kind of an older lady, the seller, and she needed some help with some things moving and the agent was just, it was a huge help. So would recommend, you know, if you’re doing innovations, find a good agent in the town, use them rather than, you know, a flat fee listing company.

Brett McCollum (26:24.446)
There you go.

Brett McCollum (26:43.346)
Yeah, I agree. Last question on the innovation piece, because this is, I mean, it’s very topical. It still works in today’s market. We’re still leveraging it as well. Something I’ve run into in places that people may not know me.

when I talk to these agents, there’s a lot of skepticism. You know what I mean? like, yeah, we’ve got a attorney fact, limited power of attorney, know, da da, this is how we’re, and they get really skeptical. Well, I don’t know, I have to get my broker to sign off on this. You’ve probably heard it too. Do you guys see a lot of that or is that just kind of us?

Calvin Sibley (27:18.699)
No, yeah, we definitely do. mean, the answer, it just depends on the agent, right? Some agents and brokers will be okay with it and some won’t. The thing to do is if the first agent isn’t okay with it, you just keep calling agent. And, you know, just keep calling. Just don’t give up until you find someone who will work with you. But, you know, when you explain it,

that we use this limited power of attorney. When you explain it the right way, it might take a little education of the agent, but they usually will get it and the right agent will just be grateful for the business.

Brett McCollum (28:03.742)
Yeah, and I’ll put a little tag on it since this is a nationally syndicated show.

guys, make sure that with your contracts that you’re using, especially innovation, just make sure you have an attorney that’s gonna bless your contracts, make sure you’re not just making something up on the fly, especially your in fact, documents, your power attorney documents, make sure that they’re done properly so that you don’t put yourself in a legal situation that you did not intend to. That’s my little disclaimer. But man, Calvin, tell me a little transition here. On the tech side of things with our, like,

You guys are running ads for people and what is, you kind of touched on that briefly. What’s that look like?

Calvin Sibley (28:43.777)
Yeah, so it just kind of came up organically where some friends of mine saw that I was having some success and asked me to help them to build out their campaigns. And I started working kind of on a JV basis where essentially I would set up the campaign for the investor. They would work the lead and then they’d pay me a percentage of each closed deal. Now I just set up campaign

for investors and agents who want to start generating leads online. So we use the main platform is Metta, right? Facebook and Instagram. But we also run ads on TikTok and Google, which includes YouTube. So I actually have courses I created. Basically, I documented just myself setting up campaigns and also just like done for you if someone wants the whole campaign set up for them.

Brett McCollum (29:44.082)
Yeah, and what’s the name of the agency, Callan?

Calvin Sibley (29:46.733)
It’s remote flipping, remote flipping LLC, the website is remoteflips.com.

Brett McCollum (29:54.28)
Yeah, I’m pretty straightforward. I love it. That’s great. Great marketing right there. Guys, and we’ll put that in the show notes too for each of you. I encourage you to connect and reach out with that because it’s a big deal. Knowing how to, I mean, your cost per lead, knowing how to properly run ads the right way, especially if you can learn how to do it. Like if you’re teaching people how to run it in house and get your cost per lead down that way, amazing. it is pretty, I wouldn’t.

Calvin Sibley (29:57.1)
Yeah, BrunnerFlip.com. Check it out.

Brett McCollum (30:22.782)
I’ll say it like this, probably don’t use somebody that gets it more than I do. I’m not a tech guy, okay? So personally, it’s a time suck and a drain of my brain to go in there for 30, 45 minutes every day and tweak things and look at things. And I just don’t, I don’t like it. So I would personally rather offload that to somebody that can do that. But if you guys are more geared towards running your own thing, it does get your crossbar lead down. does, you do it the right way. You will be in front of…

your leads won’t be a problem. Lead gen is not the issue, it’s probably a sales problem if anything. But yeah, Calvin man, this has been great. I appreciate you jumping on here with me and doing this. People do wanna reach out and connect to you. Obviously we’ve got your website there for remote flips. Any other ways that people could reach out?

Calvin Sibley (31:11.661)
go to the website, remoteflips.com. They can send me an email, Calvin at remoteflips.com. But, you know, I just would leave this by saying, especially for anybody new, there’s so much that if you just get overwhelmed, like learning or stuck in this analysis paralysis, just remember the best use of your time or highest dollar per hour activity is speaking to sellers and making offers. And so if you’re stuck building websites and

Brett McCollum (31:38.44)
Yeah.

Calvin Sibley (31:41.537)
DRMs or setting up direct mail, it’s not the best use of your time. And you’re going to get leads and average cost per lead way less. Say just by running ads on Facebook and Instagram, for example, if you go with a paper lead provider, you may have to close one out of 10 leads. If you don’t, you could be out three, four grand. So this way you can just get the campaign set up, start generating leads and start practicing.

with sellers and last thing I mentioned, I also help on the Dispo side. So people who work with me, they focus on just locking up contracts because we do have investor lift cartel mode. We’ve got the nationwide buyers. So Brett, thank you so much for having me on. I really appreciate it.

Brett McCollum (32:13.779)
Yeah.

Brett McCollum (32:23.774)
Yeah, and I’m gonna piggyback that last part though, because that is a lot of people’s issues. Graded acquisition sucks at dispositions, right? And especially the solopreneur that they may not have in somebody in-house that can do dispo. So guys, I strongly encourage you reach out, connect, go that direction if that sounds like you as well. man, Calvin, all this will be there for everybody to access. Guys, like I said, go reach out to do that. And man, thanks for being here. I really appreciate your time.

Calvin Sibley (32:54.103)
Thanks, Brad. Thank you guys. Have a great day.

Brett McCollum (32:56.862)
And guys, thanks to you as well for being here with us, and we’ll see each of you on the next episode. Take care, everybody.