Navigating Real Estate: Essential Data Insights for Today’s Market

Brett McCollum (00:00.826)
All right, guys, welcome back to the show. I am your host, Brett McCollum, and I am here today with Faisal Morsi. And today we’re going to be talking about data. That’s right. Before we do, guys, at Investor Fuel, we help real estate investors, service providers, and real estate entrepreneurs to 5x their businesses to allow them to build the businesses they’ve always wanted and allow them to live the lives they’ve always dreamed of. Without further ado, Faisal, how are you,

Faisal Morsi (00:25.742)
I’m doing great. Appreciate you me on.

Brett McCollum (00:27.73)
Hey buddy. Yeah, man. It’s really cool catching up with you. You know, kind of getting to know you a little bit pre-show. I’m oddly enough excited to talk about data and all that is, and even though that on the investor side of things, sometimes we go, data, I’m actually excited about this because we’re going to deep dive it. yeah, man, before we do give us some history, some background, like, you know, catch us up to speed a little bit. Who’s Faisal?

Faisal Morsi (00:44.834)
Nice, I’m excited to talk about this.

Faisal Morsi (00:52.75)
Sure, so my parents are immigrants from Egypt. They came here in the late 70s. I was the first child that was born here. They actually, this is a crazy story. So they came here with $30,000, which I’m sure was a lot of money back then. And what they did was they took it and they divvied it up $10,000 among three houses and they bought two rentals and they lived in a house. I don’t know how they had the wherewithal to do it because they didn’t do that over there.

And so they, whenever they like would run into an issue with like a roof or like an ACU to like a big ticket item, they would go back to the bank and they’d be like, look, like we’re paying every month on time. Like we need another like smaller loan. And they would collateralize the house and they would get that loan or whatever. And like, I remember like one of my first memories, I had to have been like three or four.

being in an empty house, because they were turning it over from a tenant and they were painting themselves because they were too cheap to pay a contractor. But I just remember being in an empty house playing with cars while they painted with floodlights. So I don’t necessarily know if that was the seed that was planted early on, because they didn’t really build a massive portfolio. was just actually those three houses. But I don’t know.

It was kind of like I learned from that experience. And as I got older, I realized what they were actually doing. And so fast forward throughout my career, I was a data analyst and I just didn’t, I didn’t want to do it the rest of my career. And so I started looking into real estate investing, like probably every other investor I’ve ever had rich dad, poor dad, they can grow rich. And so that inspired me to go down the entrepreneur path.

Brett McCollum (02:20.69)
Yeah.

Brett McCollum (02:37.918)
That’s right.

Faisal Morsi (02:42.702)
I started flipping houses in 2018 and then eventually went full-time at beginning of 2021.

Brett McCollum (02:49.778)
Wow. Man. So, and then today, like what is the business that you, what do you do today? What’s your business?

Faisal Morsi (02:57.326)
Yeah, so I’m mainly flipping and wholesaling and then also have a data company pinpoint skip that we curate lists and I’m constantly testing new lists in my personal business to see what lists work and then whatever works we put on our website for our clients.

Brett McCollum (03:11.934)
It’s super cool. Yeah, so you’re still actively operating on that side of it on the operator side too. Very cool. Well, man, a lot to kind of unpack there. Because I think it’s just a really cool like, love, so here’s what’s interesting. I’ve found in our industry in the real estate space, there are a lot of immigrants and immigrant families that are playing in real estate. And I think it’s a testament to

people seeing opportunity and saying, I’m gonna go for it. And it was one of the most beautiful things in the world to me is to see that play out in real life. And talking and interviewing people and getting to know you guys. It allows me to have a grateful heart for, hey, I was born and raised here, this is all I’ve ever known. And then seeing somebody come into the country that I’ve only ever known and saying, hey, this opportunity that I create.

It’s just a very cool, humbling moment for me to be able to reflect on that. I’m seeing, you get to be the first generation in your family, and then probably, don’t know your parents, but I would argue that you’re probably going, man, Faisal is living out the dream of why I came here.

Faisal Morsi (04:29.102)
Which I mean, it’s interesting thing because like for me, like I take it for granted, you know, like I know like for this, this country’s, you know, it has a lot of opportunity, but like for me, it’s like, yeah, it was handed to us. You know what I mean? So I talked to my wife about this, like if, all right, so like my parents had my older brother and older sister at the time, they were like around the same age as my kids, two and five. And so.

Brett McCollum (04:40.286)
That’s all you

Faisal Morsi (04:55.552)
I can’t imagine taking my kids and moving them to a different country for opportunity. The risk that they took, and they only knew their order, or my uncle at the time. So it was a complete chance or risk that they took that I don’t think I would have had the guts to do.

Brett McCollum (05:14.184)
Dude, that’s absolutely so, I’ve thought about that often too. Like with your kids involved, like it’s one, I tell people, know, like you can hurt me, but don’t hurt my family, right? If like, I’ll say stuff like that. And the risk of my family, like dude, that’s a lot of responsibility on a level that I probably maybe you will help, we won’t never really ever understand. Yeah.

Faisal Morsi (05:39.256)
No, I agree. Luckily.

Brett McCollum (05:42.536)
That’s right, I hopefully. But man, let’s back up a little bit. So mom and dad, they buy these three properties. Where’d they get that from? You mentioned that, but did they ever talk to you growing up about those properties at all or just kind of something they’ve just had or what did that look like?

Faisal Morsi (05:59.246)
No, it’s just something that they had. You know, they talked about like rentals and like they would only complain about like the tenants. here’s another story. So in 1987, they bought an old farm. It was an old farmhouse, old, I think it was like houses like built in like the early 1900s with 30 acres of land and a stable. They ended up subdividing the land and selling.

the house with three acres of land for what they bought it for. And they had a stable and 27 acres for free. They ended up building on that as well. And then like 10 years ago, they sold like another three acre lot for like $150,000 or something like that. like, it just goes to show like the power of real estate that like, you know, they didn’t know what they were doing at all. And it’s just kind of, guess they were learning along the way with like subdividing and getting like engineers involved and stuff like that. So.

You know, being a real estate investor myself, like I see the risks that they took and I’m like, man, like I don’t even know if like I could do that if I just tried, but obviously I could, but you know, it’s just, it’s cool to see just the fruits of their labor, you know?

Brett McCollum (07:11.624)
Yeah, and they gave you like, it’s really cool. They gave you like something to look up to and say, you know, like, cause not everybody has that background to reflect on me. Like, man, my dad had like gave me a path that I can look at, you know, maybe, and it doesn’t mean we have to do what mom and dad do, you like I’m not, you you have kids, I have kids. I’m not going to force my kids into the real estate space or anything like that, but I’m going to offer them a perspective in life that says you can because I did.

Faisal Morsi (07:41.346)
Yeah, exactly. And they both had full-time jobs. They weren’t making a ton of money throughout their careers, but it was little pieces like that, I guess, that helped set them up.

Brett McCollum (07:42.002)
You know, I think that’s.

Brett McCollum (07:51.774)
Truly, that’s amazing. you got into, eventually you get into, you said as a data analyst, what field was that in?

Faisal Morsi (08:00.942)
So I was, after college, was a DOD contractor for the Department of Defense. Did that for like five or six years. Didn’t really like it. And I kind of like hit my ceiling in the company. And so I went back to school for computer programming and I found a language I worked with my brain. It was called SQL. And it was a database language. And so I did that. did, I was literally working like three jobs at the time while like going to school part time.

Um, and so I, uh, eventually, uh, did an internship, uh, got that on my resume. And then I found that a job that was like my dream job at the time, um, working for like a small, like mom and pop company. was like, uh, like 25 employees for this small software company. Um, and so I did that for six years. We ended up getting bought out by a private equity firm and like the culture of the company kind of changed. So.

I was looking for like a way out basically and so Real Sage just happened to be my way out.

Brett McCollum (09:01.362)
Yeah, approximately when was that?

Faisal Morsi (09:04.718)
This was, I started that job in 2015 and then they got bought out, think 2018. And then eventually I ended up going full time. of fact, I got fired from my job at beginning of 2021. had a son who wasn’t even a year old at the time. so when I got fired, my wife was like, you know, freaking out, obviously. I more than lost that job for like 15 or 20 minutes before like formulating a plan in my head.

Brett McCollum (09:19.154)
Wow.

Brett McCollum (09:26.846)
What are we gonna do?

Brett McCollum (09:34.44)
Wow.

Faisal Morsi (09:34.606)
Cause I viewed as like my, I guess my last opportunity for like full-time entrepreneurship, even though I’m sure it would have more opportunities. But for me, it was like, okay, I’m almost 40. Like I can go out and get another job easily, but let me just try my hand at real estate and see if, you know, I can’t make it work. And so I told my wife, like, give me six months to figure this thing out. And if I can’t then, uh, you know, I’ll go find a job. so, um, literally once I laid out the plan for she,

I’m sure was able to sleep a little bit better at night, maybe not completely, but she saw my conviction and my confidence and my ability to try to make this work. so once I, I think it was right around the six month mark, was once I started getting traction in my business. So here I am four years later that I’m still not needing a job. Fuck on wood.

Brett McCollum (10:26.746)
Dude, that’s impressive. I love that. Yeah, let’s talk about that for a second though, because I actually have a very similar story of how I got into real estate. I was also let go from a corporate job and my daughter was our second, so we had our son and then our daughter was four months old. I remember I was terrified now. Good on you, because it wasn’t 20 minutes for me. It took me a little bit.

Faisal Morsi (10:53.07)
Thank you.

Brett McCollum (10:53.712)
It was because I was never an entrepreneur and didn’t have any like it just business like being that was never a thought in my mind.

Faisal Morsi (11:01.294)
Well, for me, so I just flipped the house and you know, successful. And so I had, it was like 40 or $50,000 that I was sitting on. So like the way I laid it out my head was I could just give myself a salary through the business for, you know, I think it was like eight months of a runaway. And then I didn’t factor in all the like marketing costs and everything that I was going to take. And because I had this nest egg that I was sitting on that like, I blew through that money quickly.

Brett McCollum (11:30.216)
quickly.

Faisal Morsi (11:30.346)
And like, it was a lot faster than I expected. And there were times during that period where like, I was down to, literally like my last dollar and then like, out of nowhere, like I would get a deal and then like, it would propel me forward. And so there was like this like fate that like I had myself that like, okay, like, what’s the worst thing that could happen? And for me, the worst thing that could happen was…

that I would have to find another job. like, I didn’t think it was that big of a deal, you know?

Brett McCollum (12:05.074)
Yeah, yeah, that’s tough, you know, and there’s a mental grit that was, had to, like, it’s inside of you, you know, that, like, that has to, because it’s something, like, I, like that, I won’t go back to what I said, hurt me, but don’t hurt my kids, you know, and me as the breadwinner to my family not providing could hurt my children, right? That, that responsibility, talking, and going back to, like, as your parents moving overseas and doing that, and then, like, that responsibility to your kids.

man, it’s a, when somebody else is depending on you that can’t depend on themselves, you know, it’s, it’s a heavy responsibility. It’s the right, it’s the best opportunity in the world, but it’s a very heavy one, you know, and I think that’s what allowed me to even figure that out, you know, cause we don’t, let’s be honest, we don’t, we got into real estate and we didn’t really know what we were doing, but

Faisal Morsi (12:47.886)
Thank

Brett McCollum (12:59.762)
But we did it, you know, it’s like, how does that make sense, you know, so, yeah.

Faisal Morsi (13:03.736)
For me, I I look back and it was like one of like the greatest times of my life. like, I always talk about my wife being my biggest asset, but it’s my family as a whole. like my son, like I would take him to my seller’s appointment. So I was wholesaling at times. So I him to my seller’s appointments and like, I wouldn’t even have to talk like my son was the closer. So like, you know, people would see like this, dad who was like trying to like make it for their kid and then like, you know, get properties on the contract strictly because my son was there. And then it wasn’t until like he was,

Brett McCollum (13:17.939)
Yeah.

Faisal Morsi (13:33.294)
probably like two years old, I remember being on an appointment and he almost broke this guy’s face. And like the guy kind of like looked at me like, you know, control your son. And then that’s when I realized, okay, like I need a nanny or daycare or something. So that was the last appointment he went on.

Brett McCollum (13:49.534)
Yeah, I go, I take my kids from still today from time to time, but I cherry pick it, right? So I brought my daughters with me last week, actually, as a matter of fact, I brought them out over the weekend. It was to an older lady’s house. had, she’s like 81, 82 years old, and she had just lost her husband about six months ago. And so, and the house is in disrep, she has no path. She was like, I don’t know what I’m gonna do, but I have family over here. Can you help me?

Faisal Morsi (13:55.33)
No.

Brett McCollum (14:17.746)
But I was thinking it might be nice to have my daughters come out there and talk with her, keep her company, and she’s probably lonely and that sort of, so in that environment, that’s kind of why I still do that. And it was really beautiful, like they go out there and my girls, they’ve been raised in the business with me at this point, so they know like what daddy does and da da. They’re really socially like high level, and so they’re able to communicate at a high level and just talk to her and stuff like that. And at the end they’re like,

Faisal Morsi (14:29.453)
Yeah.

Brett McCollum (14:47.054)
Miss Mary, can we give you a hug? And they’re like hugging her and stuff like that. And it was just a really cool thing. But yeah, I I believe. But also, I’ve been in that same boat where maybe I shouldn’t have brought my kids here, you know, kind of thing. So yeah, I’ve learned that lesson. Definitely.

Faisal Morsi (15:00.684)
Yeah.

Faisal Morsi (15:05.013)
I mean, you know, I don’t think it’s like risk versus reward. You know what mean? Like, it’s not like you’re taking them to an unsafe environment, but I think it’s great exposure for them, even if like they don’t necessarily know what’s going on. just having them, showing them houses, like I’ve showed them different like projects and stuff like that. And again, like try to keep them safe, but you know, it’s still like, I think good exposure for them.

Brett McCollum (15:28.21)
Definitely, quick story real fast. One appointment I did not take them out on is you get a call and then talking to him or whatever and then he gets transferred over to me and he didn’t tell on the, we have a lead manager and then it gets passed on if it’s, you it was four minutes from my house. I was like, yeah.

this man had just gotten out of prison after 21 years. And I was like, maybe I don’t take them on this one. Maybe they don’t do that. But it’s just every once in while we get some strange ones where you couldn’t, I was like, man, I probably shouldn’t have brought you out here. So I try to keep it. yeah, let’s talk a little bit about you’re flipping houses today, you’re doing that. then eventually, did, like pinpoint, when did you start that kind

Faisal Morsi (16:11.032)
Yeah.

Brett McCollum (16:22.878)
back into that and then kind of talk about what it is and what you’re doing now.

Faisal Morsi (16:26.902)
Sure. full time, January 21, I started pulling lists from the source, PropStream and Batchelades, like most other investors, know, I being taught what to do and I realized after a couple months that I was basically doing the same thing as everyone else. And so I remember pulling a list of vacant data in Baltimore County, Maryland. was 4,000 records. And once, like I started cold calling people and texting them, they were like, you know, the property’s in vacant or you have the wrong number.

And so I went down the rabbit hole trying to find better data providers because that’s my background. And once I found some decent data providers, I found out that the number was like closer to like four or 500. And so it clicked in my mind that like, okay, like these big data companies, have no incentive to provide like accurate data because they know that people are going to use them anyway. It’s kind of just like, well, we’re all taught. And so

It was, it was around the summer of 21 that I started like curating my own lists and coming up with my own lists. And once I started doing that, my business blew up. And so I wanted to if the proof of concept was there, other investors could get deals from my data. So I started sending it to friends of mine, masterminds. And once I got deals from the two, that’s when I started pinpoint skip at the beginning of 22. And it’s funny, initially it just started as like a, like a side hustle, just kind of like to make a couple hundred extra bucks a month. Like, and then like.

Now it’s actually turned into like a real business that’s beyond my wall of dreams.

Brett McCollum (18:00.594)
That’s really cool. So now you got two businesses. Yeah. So you came out of obviously the data, the data analytics background. how does that, I’m a man, I imagine that helps you tremendously with kind of how your mind works and how to build, like building out these lists. How does that, that right? Or am I missing that all together?

Faisal Morsi (18:03.926)
It’s not loaded.

Faisal Morsi (18:21.74)
Yeah, no. it’s, you know, I just realized that my brain is wired differently. and so because like, I’m able to like think of data as like, from like a database perspective, now, like, I can just like, try to come up with like different lists based on different like data points. and so the reason I test the different lists, like, so in my head, like, I may think that like, you know, the data points are like, great, like these are no brainers. People are going to be potentially motivated, but what you can’t.

I guess predict is human behavior. And that’s kind of like the biggest like curve ball for me that I’m learning is like, all right, what underlying pain points can predict human behavior at like, you know, the best accuracy. And it’s still just like, it’s not an exact science and it’s still just something like I’m constantly like testing and figuring out.

Brett McCollum (19:13.426)
Yeah, yeah, and that’s incredible, because my brain does not even remotely 1 % work in that way, right? But I do know having been a part of the industry for a while now, you’d mentioned things like Batch and PropStream and things like that, these data providers out there, and all of them, every single one of them talk about the highest level data there is and things like that. And I’ve kind of just made it a…

Blanket is they all are playing with the same level of data and they’re all and then it’s a marketing pitch of whose is better That’s kind of how I chalk it up Is there any merit to that or you think they’re that’s my kind of just what does that look like for you? person that’s actually doing it, know, I mean like what is it? Am I close? mean, what does that mean?

Faisal Morsi (20:02.178)
Yeah, no, you know, so like, like I don’t want to knock these like, you know, my competitors, like I think like they’re, you know, they’re, they’re great platforms. mean, prop stream, like there is a lot of like, like tools within prop stream that I think it’s, it’s great. Like, you know, and even when you’re starting off, like it helps you like comp properties, helps you look at link properties. Like there’s, there’s a bunch of things that are in it, like with their like backend API is that like,

Brett McCollum (20:07.454)
Oh, they’re great companies. I’m not knocking them either, yeah.

Faisal Morsi (20:30.318)
you know, we don’t have and same thing with batch, know, they have, you know, their texting campaign, their, their ability to like, you know, stack lists. And for me, like, I wouldn’t have gotten to where I was if it wasn’t for batch and prop stream. The difference between us is we’re just data, like it’s just lists. And we don’t do anything fancy. It’s just, we try to give you the, our core product. Whereas with them, it’s like they’re

They’re data companies that are built on these platforms and then their real money is their subscription model. And we don’t have like these monthly fees. It’s just, you just pay for lists and if you don’t have any success with them or if you want to like, you know, go off and do something else, like do not tie to us at all. With them, they have their subscription fees because of the fact that when they go to sell to these private equity firms, they need to show them the monthly recurring revenue.

And so the private equity firms want to see like the predictable revenue.

Brett McCollum (21:29.822)
Right. Yeah. So let me ask this. This is maybe potentially a little bit more of a tougher question than I don’t mean to poke at it. But like, if everybody’s playing on like, I’m using this, you know, this data and that, and they’re all kind of pulling the same data, what makes your lists better than maybe theirs? You know, like why, why, like, hey, why is pinpoint? Why in the world would I do that?

If I can just go, I already have a PropStream account, I don’t need to pull another lit, that’s just extra money that I don’t need to spend. I already have a batch on it, or name the service provider that you may or may not have. Why is yours better than theirs?

Faisal Morsi (22:10.414)
Yep. So with PropStream, I realized that when they were pulling their vacant data, everyone pulls it from the postal service. So there’s no secret there. The reason why they had so many more is because they were updating their lists every six months. And so that’s how they were able to get so many more records. With us, we update our lists bi-weekly and monthly, depending on the source. And so the data is more accurate in that regard. And then with us, we look at…

Brett McCollum (22:32.124)
Ahem.

Faisal Morsi (22:40.046)
Just different underlying data points to come up with our own like curated lists now, maybe there’s nothing like proprietary about what we’re doing like we can patent a list But there’s just like different lists that we have pulled that we’ve had success with that have worked for our clients. So for example, a List that I’ve come up with is called potential absentee. It’s people who own more than one property, but don’t have 40 addresses on them

So they look under occupied and then we scrub it against the absentee list. So anybody who’s targeting absentees aren’t targeting these people. A lot of times like somebody lived in a house, moved to the next place without selling their previous place thinking that they want to be a landlord and then all it takes is like one crappy tenant for them to realize that being a landlord sucks. you know, it’s, I think lists like that, that like make us different that make it so like my clients who like fishing in a different pond.

Brett McCollum (23:32.028)
Yeah, that’s incredible. That’s really what everybody’s looking for in the REI world. It’s like, where can I fish that other people aren’t fishing at? You hear a lot of the marketing stuff out there now. like, well, you just got to go to the tertiary markets. You got to start playing outside further and da da da da. And maybe there’s some truth to that. And we said this pre-show a little bit too. said, marketing as a whole, they all work. I have a coach that taught me like,

Faisal Morsi (23:40.706)
Yep, exactly.

Brett McCollum (24:01.79)
when it comes to marketing, what’s the one, like, everybody wants to, what’s the best channel, Faisal? And the answer is the one you like the most, because it’s the one you’re gonna do every day, right? It’s the consistency. But when it comes specifically to people that are stacking lists and doing things like that, typically, and tell me if there’s any holes that I’m missing here too, because this is your world, it’s more for the cold-collar texture or direct mill.

Faisal Morsi (24:09.932)
Yeah.

Faisal Morsi (24:28.845)
Yeah.

Brett McCollum (24:29.086)
All right, and then maybe you can use that to leverage and take that list and upload it and do some PPC campaigns, stuff like that, or Facebook like that. Is there anything else that like, like you’re like, actually, we’re seeing some really cool things, you know, people doing this? Anything like?

Faisal Morsi (24:43.608)
So you’re right, like, you know, this business is all about to fall off. So like any list will work. So like you can target absentees for the rest of your career and you’re still going to find success as long as like you’re consistent with it and you’re following up with people because it’s rare that you’re ever going to get a deal on that first call. So with us, we’re just cold calling right now. We have three cool callers based out of Egypt. That funnel leads to our CRM. use a proteo for our CRM.

This GoldClawn company, I’ve been using them since February 21. I gladly refer them to anyone who asks for them. if you want their contact information, just reach out to me. I’ve tried texting with varying degrees of success. We were successful with texting for a while until the carriers basically shut everything down.

I stopped and then I started again once I heard like some of my clients having success and then I stopped again just because like I wanted to stick with like what we were good at and then you can you can use the same list to cold call text and direct mail as long as like you’re consistent with it and you’re and you get good at each one before trying like something different so my clients that

Brett McCollum (25:59.646)
That’s right.

Faisal Morsi (26:02.51)
aren’t successful are the ones that are trying to cold call for a couple weeks and then they’re going to try texting for a couple weeks and then they’re going to try like, you know, mailing some postcards. If you just find one and you scale it, just do that and then you can move on to your next.

Brett McCollum (26:15.12)
And then add, yeah, that’s so smart. because this is really what we’re talking about at the end of the day, it’s just high level marketing, right? But I wanted to, and we talked a little bit about it, I wanted to hold your feet to the fire of like, listen, like I hear about all these different data things and I, albeit I don’t understand it because I’m not a data minded person, all I know is that they all say that they’re current, they all say that they’re updated and every time you get this, then it’s like, man, that house sold four months ago, why did I even have this on my list, you know?

That’s like the common thing I hear about, you know, skip tracing and things like that, you know.

Faisal Morsi (26:49.422)
Yeah, absolutely. I mean, so for us, we provide like up to six phone numbers, but one of them could be the owner. So like a lot of times somebody would be like, oh, I called six people or five other people and like, you know, couldn’t get the owner. like our data is hovering around like an 87 % accuracy rate. And what that means is like one of the numbers that we provide for you is going to be either the owner or the spouse 87 % of the time. So we try to give you as much information as possible that we can find on the owner.

Brett McCollum (27:06.289)
Nice.

Faisal Morsi (27:18.798)
the spouse and the property address because of the fact that like this business isn’t an exact science. There’s no way to be like, all right, here’s the owner. Here’s your cell phone number. It’s just, here’s all the information we can find, like go market to it. Um, but you’re right. Like data is just such like a highly like commoditized like product that like in order to differentiate us from others, I had to come up with different lists because you know, there, wouldn’t be anything that was different about me.

Brett McCollum (27:41.438)
That’s right.

Faisal Morsi (27:45.652)
And at the end of day, it’s just predictive analytics, hoping that like, you know, when you change or when you factor in human behavior, that’s when you can actually like get deals out of this. But it’s, it’s tough, you know, but I think the only way to find like success in this business is to be consistent, you know?

Brett McCollum (28:03.806)
Yeah, and what I like that what you do too is you practice it in your own business. It’s not a, all right, let me just sell this data out there and hope for the best. Like, hey, I’m putting it into my own business and that got me results. I wonder if I can get it for somebody else and then that got somebody else results and then so on and so forth, you know? And I love the fact that it’s a practiced thing and that you’re using it in real life, not just a, hey, just, here’s a list, you know? And I think that’s what.

and I could be wrong, but I’m pretty confident that’s what allows your data to be as successful as it is because I’m not gonna give people what isn’t working because I’m doing it to you.

Faisal Morsi (28:42.19)
Yeah, I mean, unfortunately I’ve spent a lot of money trying lists that will never see the light of day. And I’ll get excited thinking that I just came up with this awesome list and then we’ll test it for six months and not get a deal. it’s frustrating at times, but I’d rather be the one who’s spending the money on it and getting frustrated than a client of mine. Because I view the responsibility of like,

Brett McCollum (28:48.701)
Yeah.

Faisal Morsi (29:11.182)
putting out a quality product and giving value to my clients. And I don’t take that responsibility for granted. And so, I do understand that some people, they don’t have a ton of money to try these, try a list and test it out for a couple months. So I’d rather take that like onus onto myself and it doesn’t work, be it. But yeah, there’ve been times, I think from like the end of 23 until like…

Brett McCollum (29:25.82)
Yeah.

Faisal Morsi (29:38.51)
right around middle of like Q2 of like 24 where we didn’t get a single deal out of, I was testing like five or six different lists and like, finally I got a couple of that like click that we put onto our website, but it’s, it’s not easy, you know, it really isn’t.

Brett McCollum (29:47.474)
Wow.

Brett McCollum (29:53.426)
That’s marketing too though, you know, it’s always testing, it’s always evolving, it’s always testing, it’s always evolving and man that’s really, I just like that you’re doing it. I think that’s, it’s the gurus that don’t practice and you’re like why would I follow this guy that doesn’t do it, you know kind of thing and you’re actually doing it. So that’s really good. If people do want to reach out to you though, Faisal and connect with you in some way or something like that, what’s the best way for that to happen?

Faisal Morsi (30:19.672)
Yeah, so you can find me on Instagram. It’s at Faisal.Morrissey.Faisal.MORSI or at pinpoint underscore skip or you can just go to our website. It’s pinpointskip.com.

Brett McCollum (30:33.64)
Perfect. Guys, and we’ll make sure that’s in the show notes for you guys as well. But, man, connect with Faisal, follow him along on his socials, and definitely check out Pinpoint, guys. Again, I like to, I wanted to approach it respectfully, but I wanted to hold your feet to the fire because I want people to hear both your heart from it and also the results from what’s actually happening in real life, not just, hey, I have this thing.

you know, so guys check out Faisal, check out Pinpoint and I can tell you he’s the real deal you won’t be disappointed but man Faisal this has been a great time man I wish we could hang out and we could talk for hours I know we could but I really appreciate you being here man

Faisal Morsi (31:16.47)
Yeah, appreciate you having me on and I thank you too, Investor Fuel as well.

Brett McCollum (31:19.902)
Perfect. Thanks. Well guys, it’s been a great show I really appreciate you listening and we’ll see you guys on the next episode. Take care everybody