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Show Summary
In this conversation, Paul from ReiOmniDrip.com discusses his journey in the real estate industry, focusing on how he helps investors and wholesalers monetize leads through effective follow-up strategies. He emphasizes the importance of unique selling propositions and storytelling in marketing, as well as the need for strong relationships with clients. Paul shares insights on developing copywriting skills and the significance of serving others in business.
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Investor Fuel Show Transcript:
Paul Do Campo (00:00)
stories are probably underplayed in real estate. It’s not, I don’t mean like, stories is just a generic word that means all kinds of stuff. And so it doesn’t mean like you have this long tailed email about your story. That’s not what you mean. That’s not what I mean by it. am talking about the journey that a seller takes.A lot of investors, take for granted what the word cash offer means. so, means a whole host of things. So when we say, you know, I’m going to give you cash offer, what does that mean? It means, it can mean a hundred different things.
this isn’t about the cash offer. This is about, ⁓ this is about the seller’s situation or solution.
Quentin Edmonds (02:11)
Hello everyone. Welcome to the Real Estate Pros podcast. I am your host Q Edmonds and I’m excited. I’m excited to be here today. Excited about my guest.he helped wholesalers monetize their leads. He helps with systems. He’s giving companies what they need to succeed. And so I’m super excited for him to tell you a little bit more about what he do. And I’m
I say to introduce you to Mr. Paul Do Campo Mr. Paul, how you doing today,
Paul Do Campo (02:37)
I’m doing great, thanks, Witten. Appreciate it, appreciate being here.Quentin Edmonds (02:40)
Absolutely, man. Appreciate you being here. And I’m being honest, I kind of just want to dive in, man. I want you to tell the people what your main focus is these days. And you want to give us a little bit of an origin story about how you got into the field that you’re in. I’d love to know that. And then I’m also where you are in the world, man. So main focus, origin story, and where you are. You got the floor.Paul Do Campo (03:01)
Yeah. So yeah, I was so what I do is I help wholesalers, investors who are get have leads coming into the pipeline. I help them convert monetize those leads that are still on the fence. There’s probably 80 % of leads that we get from direct mail, PPL, etc. that just have a few months of runway before they actually need to sell. So the whole question is what whatdo you say in between? right, do we just say, hey, are you still interested in selling over and over again? Or do you create more, do you leverage your unique selling proposition, your testimonials, your features, benefits, et cetera, stories so that you can meet that seller in that runway with more conversion points, with more things that are going to build your credibility, your trust, et cetera. So.
And so what do I mean by that? I drips sequences that we implement into your CRM, right? Text messages, emails, direct mail, tasks and scripts that we put into somebody’s CRM for the follow-up. So they have a system of follow-up that’s ⁓ more than just a task point, or it’s also the words that we say, it’s also the stories that we bring into the fold.
So my story is I flipped land, flipped mobile homes, ⁓ originated notes, sold notes, ⁓ but I also got into copywriting. So that was back in 20, I’d say 2018 was like kind of the of the rabbit hole of copywriting. And I started taking on real paid gigs as a copywriter at that time. ⁓ So ⁓ fast forward to today, there was was a,
ran into investors who needed help creating drip systems. And so that’s kind of how OmniDrip started. I realized there’s a need for it.
A lot of people ⁓ just don’t know what to do to write an email, even if they’re using AI, which is typically just usually generic unless you work at it and workshop with it. ⁓ that’s where I’m at today. helping ⁓ companies doing deals.
Take their unique selling propositions or features their benefits their stories place it into a solid nailed-down drip series of We have about I’d say we have about 26 different sequences that all cover a seller’s journey if a seller has for example if a seller tells you if it’s a landlord and That and she tells you you know your offers too low. Well now I have
I have something I can work with. we can put them into a sequence that leverages those two things. If your offer’s too low, that they’re a landlord, I’m assuming that they’re probably looking for ⁓ other offers, et cetera. So all these things are wrapped up into the message and the call to action that it can use.
Quentin Edmonds (06:49)
Yeah, yeah, I love him. And I. The late great Kobe Bryant said on one of his last interviews, he said nothing in his world moves without stories, right? The interviewer asked him, what are you trying to do that you have never done before? He said, tell the perfect story. So when I listen to you in your business, that’s why I said earlier, you’re in the storytelling business, man. Like you used the word sequence, call to actions. People give you information and you know how to maneuver.based on the information that you have that they gave. And it just, you know, it shows me that you’re a really, really great storyteller. And so, and I say that because, you know, of course I’m a podcast, I love stories or whatever, but that’s the fascinating thing I love hearing about what you do is that you’re really trying to craft the direct narrative for your client that they need that’s going to help them be successful. And so I love it, man. I love what you’re doing. I love how you’re
You know, really taking people what the information they give you and really helping them out, put them to scale their business and actually get the selling points that they need. And so I love hearing it. So thank you so much, man, for sharing your story and walking us through, you know, how you got started and where you are now. And I appreciate that, man.
Paul Do Campo (07:58)
Yeah, yeah, stories. Yeah, mean, I thinkstories are probably underplayed in real estate. It’s not, I don’t mean like, stories is just a generic word that means all kinds of stuff. And so it doesn’t mean like you have this long tailed email about your story. That’s not what you mean. That’s not what I mean by it. am talking about the journey that a seller takes. Seller’s gonna, you know, I remember when I was,
A lot of investors, take for granted what the word cash offer means. so, means a whole host of things. So when we say, you know, I’m going to give you cash offer, what does that mean? It means, it can mean a hundred different things. So I remember when I was struggling in real estate back in like 2016, 2017, was blue collar worker and I came from no sales background at all, no marketing background. so.
⁓ I was, but I was out door knocking probate houses or door knocking ⁓ foreclosures. like, I mean, so I wasn’t so Cal at the time I was door knocking Pomona and Mona. If anybody knows, if anybody’s in so Cal, they know that Pomona is ⁓ that’s where all the, a lot of the gangs in LA moved to Pomona. ⁓ So, I remember being chased at we, this true story, we were, we were chased down by another car.
because my partner had like this souped up BMW. just looked like, you know, he’s, doesn’t belong there. So anyway, long, long story short, I remember I was struggling though, to get a deal going. And one of these old school investors that kind of mentored me, really old school investor, you won’t find them online. He’s not doing, he’s just an old school guy that that deals come to him because he’s just, everybody knows him. And so,
He told me, Hey, sit down and write, write a hundred different ways that you benefit a seller. so, ⁓ I don’t think I got to a hundred, probably got to 50, but that was an exercise that was, I just flipped things for me. Like I realized like, ⁓ this isn’t about the cash offer. This is about, ⁓ this is about the seller’s situation or solution.
And so, ⁓ that kind of fuel today, I look back and I, that’s a kind of fueled what I do today. And so that’s.
where the story is like, have information about the lead. We have certain data points about the lead. Well, that can turn into what are we actually solving for the seller? So for example, let me just put like real tactical examples here, everybody’s listening here and wondering what Hexy talked about. ⁓ So if it’s an owner occupant, an owner occupant is going to share problems and pain points that a landlord in a vacant house is not going to
⁓ And depending on where they’re at on your stage. if they, if they, ⁓ if they missed, ⁓ let’s just say that they tell you that, ⁓ they’re going to hold off on selling for now and they haven’t gotten an offer. They became a lead, but they just, they never, they never took the next step to get an appointment with you. Well, now I have some, now, now I know a few things and I can assume a few things in marketing. assume sales, you don’t assume sales. ask the questions, right? But with marketing, I have to assume some things, but
I know that this owner occupant, they may have some problems with timeline, ⁓ with flexibility. So they may need to ⁓ sell a certain property ⁓ in order to, or they might, have to find a property to buy or find a property to rent before they can actually sell. Well, one of the things that investors do is they solve it is they’re flexible.
They operate in that they can sell on or they can buy on the seller’s timeline. So those benefits solutions, I can place top of funnel with that seller, like the beginning of the cadence, the beginning of the first 10 messages. I can talk about a handful of messages or benefits, features. I can bring them up. Like for example, I’m not going to just say, are you so interested in selling? might say, hey, Mrs. Susan.
I just want to let you know that our offer means that you can sell with all your unwanted things left behind. Because that is real concern for a lot of sellers is like they have a bunch of stuff ⁓ and they don’t know what to do with that stuff. Well, they might not know that this buyer, this XYZ home buyer doesn’t care what the house looks like, doesn’t care if they leave all their stuff behind. ⁓ So along the way, I want to bring up the important
benefits and modern solutions for that particular person. So that’s a story. I say story, going back to this long story, long story, story means, you know, what are the emotions that we’re interjecting? know, and emails I do tell, and emails I do tell some stories. might, you know, there’s real stories you can find on Reddit. So email is a great place to tell a story. S emails and articles are a great place to tell stories. Text messaging is more of a quick reminding them of the feature and the benefit.
And so like saying, Hey, Mr. Landlord, just so you know that we will buy your house with your tenants in it still. ⁓ know, little quick reminders, but, ⁓ emails I I’ve gone to reddit.com and you can find a whole host of, ⁓ stories there, ⁓ real struggles of sellers. ⁓ I, you know, for some of my, our templates, ⁓ that we have like stories of, ⁓ sellers that took
that listed the house four times, right? So that’s a real fear, because I’ve been a motivated seller. I remember having ⁓ homes sit on the market and paying my monthly debt on it and sitting and not selling. A real fear is the length of the house.
sitting on the market. So I put those stories into it because we’re doing a service for sellers where we have a real service that’s doing a real quality good. we have to bring these, we have to not necessarily, not in a sense of fear mongering, but more in a sense of letting them know as a good friend, this can happen to you as well.
Quentin Edmonds (14:38)
Yeah. No, I’m so glad you synthesize what we mean by stories because what’s happening is they’re giving you the content and you’re helping them put context to the content that they’re giving you. And so they’re giving you data, they’re giving you information and you’re putting that thing into the proper context of, this is what we need to do. This is all we need to go about it. And so I hear you loud and clear and I love the way you just walked us through.just real stories of what people go through, but just also just how you’re framing the information they’re giving you. And so I hear you loud and clear, man, and I love it. So you’ve talked to me about some of your business strategies. I want to dig a little deeper, ask you about some personal strategies. Are there personal strategies that you have found that are core strategies for you that help you be successful? And I’ll just give you the examples so you know kind of what I’m talking about. I know some people go to the gym.
You know, some people do cold plunges. Some people do meditation. Have you identified personal strategies that you know that has helped you be successful, focused, motivated, all those things above?
Paul Do Campo (16:27)
Yeah, when I first started this whole copywriting thing, ⁓ I wasn’t, I was, I was not that good. I guess I had a small knack, a small, small knack for writing. I enjoyed it, which is the first step to doing any kind of skill set, I think. ⁓ But ⁓ what I did, so.I wrote an email, a daily email to an imaginary list. So that’s, so I’m not saying for you all to do this. The point of what I’m getting at is, and I also hand wrote a lot of ⁓ direct response, ⁓ ad copy. ⁓ And so what I’m getting at is ⁓ for me to, and I still have a lot to learn. I like, going back to the basics and reading back my copyright, some of the old, copywriting books that I have. ⁓
The point is I started off by actually doing the skill without even like, like without having any kind of promise of result, like, you know, writing a daily email to my, to an imaginary list, right? I’m not going to make any money off of that, but I was just, I just did that for like, for like a year selling an imaginary product to an imaginary avatar. So, ⁓
Now, so the, I actually exercise the skillset. So whatever skillset you’re going to be doing for business, start trying to exercise it, which is kind of, mean, as if you’re a business owner, you have a multiple, a multiple set of ⁓ skills that you have to learn. So, ⁓ you know, I don’t have an example of what you should do, but everybody should be repping what they need to be, what their, skillsets every day. That’s really the only, that’s really the only security that anybody has is, ⁓ is there.
their ability to produce. yeah, rep those, rep your your skills, improve and grow them. I never was really into, I’ve done the, I’ve never done a cold plunge, cold showers have done, but I was never really into that stuff as like, ⁓ I guess people do that for motivation, for feeling good throughout the day, I suppose. ⁓ But yeah, I never, that never really helped me as far as motivation goes.
Quentin Edmonds (18:39)
Gosh, my man, I appreciate it. I love how you talk about, you know, repping what you do, putting into practice what you do, like at bats, consistency, you know, you want to become almost like muscle memory. And so I hear you, you know, with consistency, you know, there’s a saying that say consistency beats intensity any day. So, you know, repetition, you know, working at what you’re doing and what your tool is. definitely hear you on that for sure.Call. me ask you, what’s the next real goal for you? Like, is there a goal that’s right in front of you that you’re trying to accomplish?
Paul Do Campo (19:08)
Yeah, yeah, yeah. then I don’t know if this pertains to investors, I’m actually looking to expand a little bit outside of real estate as well. So writing copy, I’ve been exclusive in the real estate industry for a long time now. So I’m looking to grow my network outside of real estate as well.Quentin Edmonds (19:30)
Absolutely. understand that for sure, So in your world, relationship building, how does that go? Is relationship building important to you? Is it it paramount? Is it is it imperative like relationship building? How do you look at it? What’s your advantage?Paul Do Campo (19:49)
Yeah,100%. And that’s that that’s for not just live in person, but I mean, online stuff, too. I mean, that’s that’s for for the real estate investor. You know, what’s the relationship between you and the seller? And I don’t mean that like in a like you rubbing elbows with them on a sales call. But what are you saying throughout their journey? Because an email, lot of people talk about email marketing, sell the click, they want to sell the click. And a lot of companies that I’ve
written for like, ⁓ cause I’ve written for boring print shops. I’ve written for other marketing agencies. The goal isn’t ⁓ to sell the click, which can be sometimes that might be a secondary goal. Well, the first primary goal is to sell the relationship in, in whatever, whatever ad is coming out, whatever email, whatever we’re, we’re trying to sell the relationship first. ⁓ So yeah, relationship is, yeah, it’s crucial in all levels. So, ⁓
So yeah, mean, because serve first isn’t, okay, it’s something that took me a long time to learn actually is, you hear it all the time, but just for a lot of people and for myself doesn’t really cure in your mind very well. But it’s being of service. And that’s really our purpose. if anyone wants to find a purpose, cool, find a big grand purpose if you have that, great.
But primary purpose should be to serve others in some way. You’re serving your family, you’re serving your clients, et cetera.
Quentin Edmonds (21:20)
Yeah,now I definitely always like to say, and I probably bothered somebody else, probably not an original thought, but I do say it often is that I believe at the foundation of any sustainable business is servicing, is really serving people, know, really serving them, not just seeing them as a transaction, really serving them. And so, you know, I got my freelance writing, you know, certification. And so, you know, I’ve, you know, had, you know, contracts writing for people, you know, writing for companies or whatever. And just wanted to
The main thing is getting into how can I serve you, getting into what is it that you really need, getting into your culture, your vernacular, how you talk. so really, you know, diving into that so that I can really serve you well. And so I think that’s why for me, that word storytelling just continued to ring out. And, you know, I’m not trying to put anything on you, but I just think you are just a great storyteller, man, just with your business. And again, when I say storytelling, you hit the nail on the head. We’re just not just talking about like…
Disney world stories or you know stories movies. We’re talking about really understanding the content Content content of what you need in putting context to it And I believe you’re doing that for so many different people so many different businesses and that’s why you fail to assess and that’s why they keep coming back to you for you to keep Controlling you to help them get their narrative out get their story out get their brand out grow their brand figure out what they need right now so that they can continue to grow and be successful so
I really appreciate you being here, Paul. Thank you so much for this conversation, sir.
Paul Do Campo (22:49)
I appreciate it, man. Thanks for the kind words.Quentin Edmonds (22:51)
Absolutely, man. So listen, if someone wanted to reach out to you, connect with you, collaborate, learn more about what you’re doing, how can they get in contact with you,Paul Do Campo (22:59)
Yeah, it’s a first step is visit my website reiomnidrip.com That’s reiomnidrip.com ⁓ I’ve got information there they can ⁓ they can get some samples of some templates like a couple of sequences and ⁓ then they could just hit me up as well. They can book a call on my calendar there. They could send me an email [email protected] and we can chat some more.Quentin Edmonds (23:28)
I love it, man. I love it, sir. Well, listen, man, I want to say thank you, sir. Thank you for your time. Thank you for my word again. Thank you for your story. Like, I really appreciate you can see I love storytelling, right? Like, you know, you can see that, you know, I tell people all the time that my passion is storytelling. So I’m going to use podcasts. I’m going to use books. I’m going use whatever it is to really just get that storytelling opportunity out because there’s power in the narrative. So thank you for your story and definitely thank you for your perspective, man.Thank you for the way you think and bringing your thought process to this podcast. I really appreciate you,
Paul Do Campo (24:01)
Thank you, my man. Appreciate it. ⁓Quentin Edmonds (24:02)
Absolutely, no problem,So listen, y’all can’t tell me y’all haven’t y’all didn’t get the nuggets y’all got the nuggets from the conversation So please make sure you are subscribed You do not want to miss out on the amazing people that we’re going to continue to bring up just like Mr. Paul So sir, I want to say thank you again and to everyone else. We will see you on the next time
