How Heroes Save Thousands When Buying or Selling Homes (Military, Police, Fire, Teachers, Healthcare)

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Show Summary

In this episode of the Investor Fuel Podcast, host Leo Wehdeking speaks with David Cain, founder of Heroes Home Advantage, a program that supports military and community heroes by providing financial benefits when buying or selling real estate. David discusses the challenges of brand loyalty in the real estate market, the importance of educating potential clients about the benefits of his program, and the entrepreneurial journey of growing a business focused on giving back. The conversation emphasizes the significance of relationships and networking in achieving success and scaling the program’s impact.

Resources and Links from this show:

• • • Investor Fuel Real Estate Mastermind
    • Investor Machine Real Estate Lead Generation
    • Mike on Facebook
    • Mike on Instagram
    • Mike on LinkedIn
    • David Cain’s Website
    • David Cain on Instagram
    • David Cain on Facebook
    • David Cain on LinkedIn
    • David Cain’s Phone Number: (803) 261-9267

  Listen to the Audio Version of this Episode

  Investor Fuel Show Transcript:

  C. David Cain (00:00)
  I had someone just reach out to me

  they were PCSing to a location in North Carolina.

  And so they said,

  how much extra money would we have gotten if we went through you?

  I said, well, you gave up over $4,000 by going with the brand name versus our program. And you could literally hear the wind kind of come out of his out of his lungs.

  that’s what we’re trying to do is just educate people, let them know, hey,

  We’ve given back over $20 million to our heroes.

  Leo Wehdeking (02:07)
  Hey everyone, welcome to Investor Fuel Podcast. I’m your host, Leo Prada, and today I’m joined by someone I’ve been looking forward to chatting with. His name is David Cain, who’s been making serious moves in the real estate space. David, glad to have you here, man.

  C. David Cain (02:23)
  Hey, Leo, thank you so much for having me.

  Leo Wehdeking (02:26)
  Excellent, excellent. David, I think our listeners are really going to take something away from how you’re approaching your business with the military and the heroes of the country. Can you, you know, tell them something to take away from how you approach your business?

  C. David Cain (02:47)
  Absolutely. Yeah. So, Heroes Home Advantage is a nationwide network of realtors and lenders who

  back to our heroes when they buy or sell real estate. And we give more to the hero than any program in the country. So, we’re just trying to get the word out, reach as many heroes as we can, so they can take advantage of our program.

  Leo Wehdeking (03:13)
  Hey, that’s actually good. That’s good. And for people who may not be familiar with your world, can you give us a short version on what’s your main focus these days in your business?

  C. David Cain (03:27)
  Yes, so we’re trying to reach heroes, which is categorized as anyone that’s currently in or retired from the military, police, fire, health care, or education. So we’re trying to get our message to them so they understand that we’re a free program to help them, to give them money, free money, when they buy or sell real estate.

  Leo Wehdeking (03:55)
  Okay. And let me ask you something. What markets are you operating right now?

  C. David Cain (04:01)
  We’re a nationwide program all across the US.

  Leo Wehdeking (04:05)
  across the US. Wow, love it. I very love that. David, what really caught my attention about you was the way that you’ve been able to help, know, the heroes of the country, okay? The military, police officers. Can you explain us a little bit, how is it that you do to reach out to these people, you know, when some of the time they go to a lot of brand loyal

  programs. So what difference the brand loyalty programs and the way that you do business with your heroes.

  C. David Cain (04:46)
  Yeah, that’s a wonderful question. there are several big ⁓ either mortgage companies or brands who do something similar. So they

  you reach out to them. They will give you some money or get you connected to someone in their network to, you know, to help you when you buy or sell real estate.

  So whether it’s getting connected to a lender or getting connected to a realtor, they just know those names and brands. So it’s something they’re comfortable with. But what they don’t know and understand is that a program like ours exists. And by going with those brand names, they are losing thousands upon thousands of dollars.

  I had someone just reach out to me a little while ago.

  They wanted to use us to sell their home in Georgia ~ they were PCSing to a location in North Carolina. And they had already connected with a realtor and a lender. And so, and I was familiar with the program they were using. And so they said, David, how much would we have, you know, gained ~ how much extra money would we have gotten if we went through you? And I kind of chuckled and I said,

  Well, you don’t want to know the answer to that question. And they said, no, we do. We do. Tell me about it. And I said, well, you gave up over $4,000 by going with the brand name versus our program. And you could literally hear the wind kind of come out of his out of his lungs. ~ ~ that’s what we’re trying to do is just educate people, let them know, hey, we are out there. We’re available.

  We’ve given back over $20 million to our

  ⁓ since our inception. And we would just love to have a conversation with our heroes before starting the home buying process.

  Leo Wehdeking (07:41)
  All right, all right, actually, ⁓ that’s very good. And at the same time, it’s not easy to do that, you know, because like I like, like we were talking before, most of the people, they like to go to a safe zone somewhere.

  you know, someone they know, all right? Now, how do you convince? And I know you told me already what type of job you do, you know, that differences you with the others one. But what’s the key, the recipe, you know, for you to attract those clients that want to stay in a safe zone?

  C. David Cain (08:24)
  Yeah, that’s a great question, Leo. So we don’t really need to convince anybody because if they are looking and comparing our program with any other program out there, the numbers speak for themselves. But our biggest challenge is essentially getting the word out. So we’re doing podcasts like this. We’re also doing webinars. We’re also doing things at a hyper local level.

  like postcards and magazines that focus on businesses and realtors that support the hero community.

  we’ve got a massive marketing effort pretty much on every platform to get the word out and educate people so that they don’t make a 4,000 mistake like the person we spoke to recently.

  Leo Wehdeking (09:15)
  All right, that’s good. That’s good enough now David ⁓ Let’s talk a little bit about the challenges that that you face, you know with with these Brand loyalty programs. Okay and yours. Can you tell us a little bit ⁓ about your experience?

  C. David Cain (09:36)
  Yeah, mean, the challenge is again, kind of go back to brand loyalty. You know, that’s part A and then part B is not knowing that we are out there and a program that’s free to them. So what we do is just try to speak to as many people as we can. We partner with groups and organizations that can help us get the word out.

  We also partner with realtors and local markets.

  So we’re looking for more realtors who want to give back to heroes and their community. We will help them with marketing. We give them marketing pieces. We have over 100 marketing pieces that we can give to our partners to reach people in their local communities. So ⁓ really a big challenge for us is finding people who want to also help us get the word out.

  Leo Wehdeking (11:08)
  Alright, hey actually that’s what ⁓ a lot of people are doing nowadays. ⁓ They want to expand their network to attract more people, more experienced people, people that are actually doing it the way that you do it, the right way. Now David, every operator I know has a moment where things got real, okay? Maybe a deal that went sideways or a time that they had to pivot fast. Do you mind sharing

  sharing one of those moments.

  C. David Cain (11:42)
  Well, you know, anytime you’re trying to grow and build a business and you’re an entrepreneur, you you kind of face that every day. So you, you look at, you know, the cost and the revenue and, how they’re to match and meet. And so you continue to educate and grow people and get the word out and teach. So

  Leo Wehdeking (11:53)
  Thank

  C. David Cain (12:08)
  I think it’s almost like an everyday thing trying to continue to grow ⁓ revenues, but also grow and reach and educating people. And then at the same time, covering expenses for all of that. if you’re an entrepreneur and you’ve been doing anything for any length of time, you understand that every day is a challenge. And there’s lots of… ⁓

  Leo Wehdeking (12:34)
  Yeah.

  C. David Cain (12:38)
  moments that are scary for you. So I can’t think of one particular, but that’s an everyday thing.

  Leo Wehdeking (12:47)
  Yeah, we have a proverb back in my country. ⁓ There is an old proverb that says like, ⁓ every day comes with its own, I would say its own agenda.

  You know, that’s that’s like the proper way to say it. But I but I understand what you’re saying. You know, like ⁓ everyone, especially when you are an entrepreneur, you struggle every single day to have a balance on everything. OK, the service that you provide in the type of. ⁓

  people that you’re trying to reach out, okay, and also dealing with expenses and everything that comes when it is about having a company, all right? So.

  C. David Cain (13:33)
  Yeah,

  Leo Wehdeking (13:34)
  actually, you know,

  C. David Cain (13:35)
  absolutely.

  Leo Wehdeking (13:36)
  that’s the kind of stuff that people don’t like to talk about enough. Okay. And honestly, for me, that is what separates people who just dabble from the ones who stay in the game for a long term. You know, now, David, let me ask you one more thing. Okay. ⁓ What are you most focused on solving or scaling next? Okay. What’s the next real goal for you?

  C. David Cain (14:04)
  Well, we’re looking at multiple different avenues as to ⁓ kind of ramping up our educating moments. And so we are looking for multiple realtor partners around the country who we can pour into them through marketing materials, education, and helping them reach people in their local market.

  And we also are doing lots of other things like, ⁓ as I mentioned, webinars to educate the public. We’re doing all kinds of ⁓ mailings on a local and a large scale. We’ve got a magazine coming out with businesses who are supporting ⁓ different ⁓ hero organizations and groups in local markets. So we’ve got a lot of things that are happening to

  ramp up and scale our business and our reach. We’re also doing podcasts like this one. So we are doing kind of ⁓ a shotgun approach to hit as many people as we can as quickly as we can and also finding the partners who align with our message and who want to give back to our heroes and ⁓ reach people who are real heroes in our community.

  who really do the serving and protecting and sacrificing on a daily and weekly and monthly and yearly basis. So we’re trying to do whatever we can to reach the real heroes and to say thank you and give back.

  Leo Wehdeking (16:25)
  Hey, that’s actually great. Now, I know a lot of people listening are either earlier in the journey or looking to level up. And I think they will benefit from hearing this. Now, when it comes about building relationships and growing your network, what’s the biggest difference for you?

  C. David Cain (16:46)
  Well, ⁓ growing the network is part of leveling up for us because the more soldiers we have on the ground or more partners we

  who are spreading the message, that is really what’s going to help us get to the next level because we are all about relationships.

  And we’re all about having the right relationships and strategic partners. So we’re looking for long-term groups and individuals who want to help us get the message out. So that’s really what we’re focused on because in the end, it’s all about relationships. It is all about relationships, whether it’s, you know, investing in people, getting to know them, helping them.

  ⁓ The relationship drives everything that we do.

  Leo Wehdeking (17:46)
  Okay, and that’s actually something that you cannot fake. Relationships cannot be fake, you know. ⁓ They’re everything. Right now, they’re everything in this space, you know. So, hey, very nice, very nice. Okay, all right. So before we wrap up, if someone wanted to reach out to you or connect with you, maybe collaborate or learn more about what you’re doing, what’s the best way for them to reach out to you?

  C. David Cain (17:52)
  Right.

  Well, they can go

  our website, is heroeshomeadvantage.com. They can also go to any of our socials, know, on Facebook, Instagram, LinkedIn. ⁓ And I’ll even give my cell phone ⁓ number. Cell phone number is 803-261-9267. We would love to have some genuine conversations with anybody who is ⁓ interested in collaborating or wants to partner with us. ⁓

  Obviously your market, a lot of your listeners are investors, so they may or may not fit into our category. So the one thing that we would ask is that if this is not a program that you can benefit from, I can guarantee you know someone who is in one of those five categories. So please share this podcast, know, tag us.

  ⁓ Reach out to them, let them know that we’re here for them. That would be something that would be wonderful. Just share the podcast or the name of our company and our program. That would really, really be beneficial.

  Leo Wehdeking (19:28)
  Perfect, perfect. Well listen David, I really appreciate your time, your story, and also your perspective. We need actually more

  in this space who are doing it the right way. So thanks again for being here. And for those of you ⁓ tuning in, if you got value from this, make sure you’re subscribed. Okay, we got more conversations coming up with operators just like David who are out there building real businesses. We’ll see you on the next episode.