How AI Transformed My Real Estate Career

Christian (00:01.99)
Hey everybody, welcome to the show. Today I have a special guest here with me. His name is Adam. He’s a Denver based realtor. And this guy is all about AI. He is revolutionizing the real estate world through cutting edge automation. And I’m super excited to speak with you today, Adam, on all the stuff you have going on. And why don’t you just introduce to the audience, you know, and share a little bit about your journey, who you are and just how you got here, man.

Adam Gillespie (00:27.534)
Yeah, thanks for having me on the show man. What’s up guys? So yeah, I’m like your I’m not your typical realtor. Okay, so if you can’t tell by now I come from a music background. I was touring around with my band back in the day If for those of you that are in your 40s, you might remember a little website called myspace But I used to run bots back in 2004. We would run bots that weren’t technically artificial intelligence, but they were automated

and we would have it post our band’s music on autoplay on all of these people’s comments section and it racked up a bunch of plays, ended up getting us two best band in Denver wins and a Cabo Wabo Your Shot to Rock National competition win, which threw me on tour with like Korn, we played with like Slipknot, Linkin Park and all these crazy guys and I really owe it all to AI and I didn’t know it at the time until fast forward to about 2014, I came off of a tour and I’m like, oh man, I need a real job.

So it was at first I started a construction company And then realized I hate having employees and my buddy was like hey you should get into real estate Like you’re responsible for your own future and you literally at the end of the day can only blame yourself if you fail at it and I loved that concept so jumped into real estate in 2017 and Fast forward to now man. I just geeked out in AI. I found out about chat GPT back in 2022 of November of 2022

Christian (01:22.46)
You

Adam Gillespie (01:51.704)
kind of initially thought it was just gonna be like, maybe this is like gonna be like Google, you know? And then I quickly realized that no, this is single-handedly the most powerful system that we’ve ever had hands on as humans. So I immediately cloned myself into it, started using it to scrape personality profile statistics and adjust my negotiation strategies. And that led to a 2024 Inman AI Award. And now here I am, man, just teaching agents how to do AI the way I did, so.

Christian (02:18.342)
That’s incredible, man. From rock star to now just kicking butt in business, man. I mean, talk about a legacy story, right? That’s awesome, Yeah, I mean, that’s what it’s about, right? I mean, you gotta have a good time, right? And I mean, in business, you can still have a great time too, but you know, there’s definitely a transition there. So I’m excited to speak with you on this, man. And I know you help a lot of agents right now. And obviously, as you know, you know, people are still doing the traditional routes of marketing, right? Really putting themselves out there. So I’m curious, like…

Adam Gillespie (02:21.356)
you

It’s a good one, man. I had a lot of good times.

Adam Gillespie (02:30.766)
100%.

Christian (02:46.576)
What are some of the biggest challenges do you think real estate agents are facing today that maybe AI can help them solve their issues with?

Adam Gillespie (02:55.266)
Yeah, mean, dude, the biggest thing is time, right? Like us in real estate, we are always wearing every single hat that is required to run a small business. And, you know, including that with client, managing our clients. And, you know, I always say we’re like psychologists on the side too. we end up doing all of these little jobs and they just take way too much of our time. So AI can do a lot of these nuanced mundane tasks that we have to do over and over. And it results in compounded time savings.

and you end up getting control of your life, control of your business, and you can take that extra time and do with it what you want. Like I’m a big family man, so I love spending more time with my kids while they’re young, but if you’re young and you don’t have kids and you’re like, let’s go get it, then this is the time to go get more business so you can actually scale by using AI and it’s like having a bunch of little virtual assistants, you know?

Christian (03:45.456)
Yeah, absolutely, man. I definitely can agree with that. And the biggest thing is time, right? It’s like, how do you want to utilize that, right? You have to really realize, do you wanna just be grinding and grinding 24 seven, putting in 60, 70 hour weeks? And with the age that we’re in right now, I mean, yes, you have to make a sacrifice with things, but man, there’s all the tools that you have, know, your, literally in your hands.

to be able to change your life and give your time back to where you can spend it with your family and streamline your processes, your operations, your systems, everything, right? I mean, it’s a game changer, you know, so.

Adam Gillespie (04:20.098)
Yeah. It’s great. It’s definitely a game changer. I call it the great equalizer. Right. So this is to us, small realtors, right? Like I don’t own a big company. I’m not like in a big team. And we have to compete with people like Zillow and Realtor.com and, you know, trying to get people to come into our ecosystem and AI basically made us just as capable of creating effective ad copy and effective marketing materials.

as corporations who spend hundreds of thousands of dollars a year to pay a marketing team to do so. And we’ve never seen that before. So it’s really uncharted territory right now.

Christian (04:56.538)
Right, 100%. Let’s talk about, I I know you’re coaching a lot of agents right now on AI, right, and helping them. So I mean, why don’t you talk about how you’re helping them, right? Let’s just do a high level overview of how you’re assisting in that regard. And then also, how you can, by utilizing a coach, right, and everybody can agree to this, is that if you hire a coach, it’s gonna speed up your learning curve, right? This person,

knows the processes from A to Z and it’s only going to help you, right? So why don’t you talk about, you know, the things that you’re helping with, with the coaching agents right now.

Adam Gillespie (05:28.59)
Absolutely.

Adam Gillespie (05:32.77)
Yeah, absolutely. You know, one of my the big things is like don’t reinvent the wheel, right? Like this is what we hear a lot, especially in sales. Like somebody’s already done it, right? Well, with AI, it’s a little bit different, right? We’re all still kind of in this gold rush mode of it. So I’m part of an organization of 3300 agents in 24 countries and I help coach them. I’m not like their main coach or anything. We all help each other, but I coach agents across 24 countries on exact practical applications of AI inside of real estate, right?

Christian (05:36.795)
Mm-hmm.

Adam Gillespie (06:02.602)
So what I’m doing is I’m teaching people how to, you know, analyze entire zoning regulation guides. Like I have a perfect case study of how I came on this and now I teach other agents about it is I had a house under contract, because yes, even though I’m a coach, I’m still full-time in real estate. So I had a non-conforming residential property under contract in an area that’s now been zoned and industrial, right? So everything was fine. We got through inspection and then the lender calls me and he’s like, dude, the appraiser’s not gonna go out there.

They said a 1004 is not the highest and best use, so they wanna go industrial, like we can’t switch the loan, we’re gonna have to shut this thing down. And I’m like, no way, man, that’s not happening. Like this house has been there since the 1950s, it’s always been used as a residence. There has to be something in the guidelines or in the laws and regulations that’s gonna allow this. So.

I went into Google and I’m like, okay, I the Adams County, Colorado zoning regulations manual, right? And it obviously throws me this PDF that’s like 500 pages long. And any agent’s gonna look at this and be like, my God, I gotta comb through this and control F on your computer only gets you so far, you know? So what I did is I uploaded that into chat GPT and I, you know, I do proper prompting, which is absolutely key when we’re working with this technology. So I provide it with a role.

Christian (07:10.768)
Yeah, right.

Adam Gillespie (07:21.006)
what’s called role priming and I say, hey, you will act as an expert real estate attorney specializing in zoning regulations. Your job, now I’m gonna give it its goal, right, or its job, and I’m gonna say, your job is to analyze this document thoroughly and provide me with answers to my situation, and then I provide it with the context, which is the story I just told you. And then it’s like, yeah, no problem. And within about three minutes, I have a fully written email with all of the CRS codes and laws that would show that this is grandfathered in.

ChatGPT was able to comb through the manual and find out that the minimum lot size for industrial in this zone was two acres. My property was only a quarter acre, right? So we take this grandfather clause and then we take this, the minimum zoning requirements. I put it in an email, send it off to the appraisal company. They go out and appraise it. It comes in at value. We close the deal. Like it’s that kind of stuff that we can use this technology for outside of just creating listing descriptions that can save deals.

that can show your expertise to your clients because my client was like, how’d you figure that out? Even the managing broker of EXP called me in my state and was like, this is really good worded email. Like, did you do this? And it’s like, no, not even close, man. Yeah, so just tons of really cool stuff like that. Anything that you can think about in real estate that you do over and over, there’s a very high likelihood that AI can do it for you and much better.

Christian (08:29.712)
Yeah, it’s all my work.

Christian (08:46.308)
That’s awesome, man. So I mean, what are some of the biggest obstacles that you maybe you faced when introducing AI tools to your real estate agents? I how did you overcome that? Right? Because as you know, there’s still people on the fence about it, right? It’s like, I might lose the personal touch and the relationships or this and this and that. It’s too robotic, right? It’s too stiff. It doesn’t come off as natural. So why don’t you walk us through that, man?

Adam Gillespie (09:12.174)
Yeah, I think the biggest challenge is perspective, right? So most people think that we’re going to use AI as a bot to cold outreach to our clients to try to convince them to buy a house right now. And that’s about as unpersonal as you could even imagine. Right. And this is where kind of the focus is at. And it’s like, right now, I guarantee everybody listening to this podcast or watching this podcast, like you don’t want to be called by a solicitor, right? Well, now think about being called by a robot solicitor and see how angry that really makes you feel. You know what I mean? So.

They’re just looking at it wrong. So what I do is I help agents get over that edge and get the new perspective to where it’s like, no, we’re forward thinking tech savvy agents. And we don’t actually have to be tech savvy. We just look this way. I’m not, have no degrees in technology and I crushed this stuff. Right. So what I do is I’m like, think of it like this, right? We want, we don’t want to use the AI in like that cold outreach, right? We want to bring them in and then have the AI.

act as a customer service representative, right? Like, so when somebody comes to buy a house with me, I send them my GPT that’s trained completely on my sales process. I’ve trained it on my entire business, my goals, my ethics, my values, all of it, right? And then I put FAQs in there and then I hand this GPT off to my buyers and I’m like, hey, look, I don’t work on Sundays. Like, obviously if we need to go see a house, that’s a whole different thing, but you’re gonna have times throughout this process where you have questions.

that are gonna need to be answered and I might not be able to answer those to you right away. So instead of waiting till the next business day, like here’s my bot, it’s got a whole bunch of information about it. You can use this. and by the way, if you’re coming in from out of the area, I’ve got another one that’ll take you around on a tour of the city. It’ll show you where all the good restaurants are, highest rated schools, any information you wanna know. And now all of a sudden, we’re using artificial intelligence to provide another level of customer service that’s enhancing their experience.

And so far, everybody that I’ve done, that I’ve worked with as far as implementing AI into their business and the clients coming after that, they love it because we’re open about it, we’re transparent. like, hey, how cool would it be to have an AI avatar and I have one, his name’s AI Adam or Adam AI. And literally it’s like, hey, I’m Adam AI. You can ask me anything. So this is the kind of stuff that we can do with AI that actually increases that customer satisfaction rate and takes a lot of load off of you.

Christian (11:34.16)
Right, that’s the biggest thing, right? You just said it, taking the load off of you, right? And to give you that time back. So why don’t you share, I mean, you’ve been doing this for a lot of people, man. I mean, could you share maybe some success stories that people that have worked with you and are working with you, from here and then they’re all the way up here now and it dramatically increased their business and their top line. Do you have any stories about that?

Adam Gillespie (11:55.51)
Yeah, Yeah, dude, I got a few, man. Everything from new agents coming in, brand new agents, right? Never done a single deal. We have an entire program inside of my organization where we teach customer journey. You know, we teach the AI. Most importantly, we teach CRM, right? And this is where a lot of people don’t realize this, that the CRMs are so effective.

Christian (11:59.162)
Just a few.

Adam Gillespie (12:18.55)
So I’ve had new agents, like I said, come in that have no skills whatsoever as far as AI goes. And then they take my course. And from there, they’ve got complete listing presentations that they can create with AI that are personally tailored for their clients. They’re winning listing presentations now left and right. I got one of my new agents who’s actually going to cap in his first year because he’s using AI to facilitate that customer journey in such a way that it’s augmented, right? So it’s not like this

Christian (12:40.892)
Jeez.

Adam Gillespie (12:48.174)
takes our jobs and does all of the work for us. It just does the stuff that we don’t really need to be there for. And then it allows us to be there for the more emotional side of the realtor and the purchase process for our clients. So because of that little thing, like this is changing this dude’s life. And then I got another buddy, he’s actually my sponsor in EXP where I’m in the Wolf Pack.

And he’s a four time icon agent, which means that he does over 500,000 GCI every year. He’s been in real estate since 2004. Never had a CRM. Like never. And I’m like, dude, like his name is Jeremy. He’s totally cool with me talking about him on this. And I’m like, Jeremy, dude, like you’re losing hundreds of thousands of dollars a year. The volume that you do is amazing. Now he does all organic lead generation. He’s big on the, on like leveraging industry partners and social media.

But all of these leads that come through that don’t have a path to go on, they fall through the cracks. So he implemented Lofty last year. This is the CRM that I love the most for real estate. It’s just, it’s basically everything that we could need all in one. And I introduced him to Lofty and I showed him how to use it. We started setting up automations. He’s got all his drip campaigns going, running auto text campaigns and all of this other stuff. And he’s like, dude, this is gonna make me another 200,000 this year.

Christian (13:49.564)
Mm.

Adam Gillespie (14:10.444)
because these people that I normally wouldn’t be nurturing are now being nurtured automatically. And the crazy part is, is I taught them how to use ChatGPT to create all of that copy, right? So it’s not like we’re just going in there and manually writing emails. I can show you how to build a three-year home buyer informational drip campaign that’ll send two emails a month out for the next three years in about 40 minutes with editing through ChatGPT. So it’s pretty wild what we can do, dude.

Christian (14:38.14)
That’s insane, man. I mean, just hearing those stories too, I mean, I know you mentioned that one of your agents, he’s gonna cap, you know, that’s incredible. mean, that’s unheard of. It really is. I mean, you know, people, they really just put their neck out and just grind for five, 10 years and honestly get no traction, right? So I mean, for you to even be able to do that, I mean, that’s incredible, man. I do have a question. This might be a controversial question, but I always like to do that and spare the.

Adam Gillespie (14:44.76)
You right for a first year agent, dude.

It’s nuts.

Adam Gillespie (15:05.964)
Let’s go.

Christian (15:07.226)
Stir the pot. But I mean, do you, do you foresee AI ever really replacing the need for real estate agents?

Adam Gillespie (15:16.078)
Not anytime soon. there’s a couple of, now some people are like, oh, that’s just wishful thinking. Now, will there come a day when AI could potentially replace us? 100%, dude. We’re talking about right now where we’re at, just so you guys can get a baseline is we haven’t even reached artificial general intelligence yet. And artificial general intelligence is basically when the robot no longer needs human assistance to continue and learn and advance itself, right?

When that area comes, the advancements are gonna be so great that we’re gonna see what’s called artificial super intelligence or our ASI within a few years of that. And we can’t even comprehend the level of intelligence that’s gonna be into that. So for me to sit here and say AI is never gonna take your job would be pretty much like, can’t, I’m not a fortune teller, right? But what I can tell you is that the amount of human subjectivity that’s still involved in our industry is the reason why it’s not gonna happen anytime soon.

Okay, think of it when it like, perfect example, Zillow’s estimates, right? I don’t want to trash Zillow, but we all know the Zillow’s estimate blunder that happened a couple of years ago. Guys, that was artificial intelligence doing data analytics and prediction. And guess what? It failed miserably. Why do you think that is? It’s because you can’t value a house with a robot. Like, you know, it takes human subjectiveness to it. Plus the appraisals and homes are still valued based on human subjectiveness. So.

Christian (16:21.307)
Yeah.

Adam Gillespie (16:39.244)
very hard to get accurate things until there’s some sort of a written rule of how much it should cost to do this repair and what this level of finish actually adds value. without all of that data, the AI is just predicting what it can think of based on its data set and it’s inherently wrong. So there’s still needs to be that. And as of right now, like robots aren’t really very good at walking yet. Like they’re getting there. We’ve seen some pretty cool ones come out.

But I think one of the most interesting studies that I just read was, NVIDIA, Jensen Wong was talking about how the average human being, when they’re born between the age of one to four, processes the same amount of data that we are now training AI on within that four years, right? And if you think that we’ve been using AI and training and trying to train AI since the 1950s, a lot of you guys might not know this, but John Turing,

Christian (17:05.808)
Yeah.

Adam Gillespie (17:33.734)
back in the 1950s created the Turing test and this is when we were like, okay, can machines outsmart humans, right? But the amount of information that a human brain absorbs in its lifetime is still dwarfing what we can put into AI, right? So my big thing is like, even as AI starts to advance, there’s still so much human subjectivity inside of real estate that I just don’t see it taking our jobs. Now there’s a caveat to that though.

an agent using AI probably will take your job, right? Because think about the volume in which I can scale my business. It’s now like, if you’re not using AI, you’re still a small business, right? I’m a small business, but I’m using AI, but I’m operating at the level of a very successful corporation. I can scale faster. I have more employees, right? I’ve got all of these little AI bots or AI chats that are designed to do specific things for my company.

Christian (18:13.756)
Yeah.

Adam Gillespie (18:29.76)
And then I just employ them to do that. And we can use apps like in eight in or make.com and even Zapier to automate this communication. So it’s just, it’s insane. Like how are you going to keep up with somebody doing that? If you’re still out there manually writing, listing descriptions and not wanting to adopt AI because you think it’s not the right thing. Like this is kind of like the elephant in the room or the gorilla in the room, right? Like

It’s gonna eat, it’s gonna get fed, it’s gonna grow. It’s coming whether we like it or not. So it’s in our best interest to try to get this knowledge and capitalize on it why we still have this opportunity.

Christian (19:05.87)
I 100 % agree with everything that you said. mean, obviously there’s no actual like crystal ball on exactly when it’s going to happen, but these things are changing the landscape and every industry is changing. So the best thing you can do is get ahead of the curve and start implementing these types of things in your business. So again, it’s only going to help you from the long run, right? I mean, and on top of that, you just even mentioned, mean, you’re operating at like a, like a actual company, big company with the systems and operations that you put in place.

I mean, it can build you SOPs, it can build your operations, it builds all your systems really for you, right? And on top of that, let’s talk about the most important thing in real estate when it comes to being an agent, and that’s follow-up, Follow-up. Things slip through the cracks, or you might have this outdated CRM, and it doesn’t have any, you might think it has these automation tools, right, per se. But a lot of times, if you don’t know how to set that up correctly,

Adam Gillespie (19:48.366)
The unsung hero.

Christian (20:03.76)
your pipeline’s not going to look so hot, right? You know, you could have been having somebody that you had great rapport with and then somehow it slipped to the crack and you just forgot to engage back with that person. And then they moved on to somebody else. Right? So let’s talk about that follow-up process, man, because I just think that’s one of the most important things inside of this business. What type of strategies do you build or you don’t have to give it all, but what kind of strategies do you help with when it comes to that follow-up process?

Adam Gillespie (20:16.852)
Easily too.

Christian (20:33.261)
with AI? Do you use just automated bots? Like, what does that look like?

Adam Gillespie (20:38.252)
It’s a little column A and little column B. I’m still very old school in the fact that I’m not the biggest fan of chat bots that can’t be fine tuned. Okay. So, a lot of realtors, like it gets really technical when it comes to chat bots, like, yes, your CRM may offer a chat bot, but that chat bot is going to be junk, right? Like you can only train it so much and then it’s grabbing outside data. Right? So like in the end, even if you have a chat bot in your CRM,

there’s a nine out of 10 chance that they’re using what’s called an API, right? And they’re basically hardwiring or API-ing chat GPT into the backend of the CRM. And they’re using chat GPT 4.0, because that’s the cheapest model to run right now. But you’re limited on what you can tell the chat bot. But you’re still using chat GPT 4.0, which is trained on like 1.8 trillion parameters, okay? So here’s the thing that a lot of agents don’t understand and why proper prompting is key as well is that with that,

it can hallucinate and you might be wondering like what is an AI hallucination? An AI hallucination is because these are generative intelligence, they’re designed to give you a response. Even if they don’t know the answer, they’re still gonna make something up, right? So we have to learn how to control these, these hallucinations and we see these happening in chat bots like crazy. I have a buddy on my organization and we were testing one of the bots for a CRM and I won’t mention the CRM’s name but the bot reached out.

to try to qualify a lead, first and foremost, my training style is different from everybody’s, there’s obviously more than one way to skin a cat, but if you’re qualifying your leads through email or text, please stop. You wouldn’t want that, right? So why would our clients want that? This is the place, the only thing you should be using email and text for is email to educate, text to book an appointment. Email to educate, text to book an appointment.

All of the qualification needs to go when you get in person with them or get on a call or get on a zoom where you can build that rapport and those questions are more appropriate to be asked at that time. So what I specialize in doing is instead of using a chat bot, yeah, I was going to tell you my buddy ran this chat bot dude and the girl responds and she’s like, no, now is not a good time to die. My father just passed away. We’ve got a lot going on. And the chat bot like twisted around and it’s like, I’m sorry to hear about your father, but this is obviously going to be a hard time for you.

Adam Gillespie (22:57.354)
now might be a good time to look at your new housing options. And it’s like, do you think he closed that lead? Absolutely not, you know, and that lead could have been in any price point. So let’s just assume it was at a million dollars. Like they’re just running a $30,000 commission because you got lazy and you wanted the chat bot to qualify your lead for you. So now we can’t be there to manually qualify all of our leads, but we can be there to nurture them, right? So when they are ready, then it’s an actual hot lead phone call, meet in person.

Christian (23:00.442)
man.

Adam Gillespie (23:24.544)
something like that. So what I do is I use chat GPT on a fine tuned, I fine tune a chat inside of chat GPT. I build out all my copy and then I use the old school automation method inside of my CRM and I set up all my drip campaigns, all of my text campaigns. So like for example, I run this first time home buyer campaign where I pull leads in from Facebook into my CRM.

When they land into my CRM it immediately starts a 10-day text campaign that sends one text every day at different times each day and All those texts do is try to book a 15 minute appointment To see if my first time homebuyer program is a good fit for them, right? So there’s a lot of strategy that’s behind this ad that I don’t have time to dive into today But I run an ad that basically says attention Denver renters my first time homebuyer program simplifies the process making it easier for you to become a homeowner and

Click learn more below to see if my program’s a good fit. Now I did a few things strategically there in that ad copy is number one, I didn’t just advertise a list of homes, I advertised a program, right? Now they’re interested in some program. What is a program? Well, it’s my sales style, dude. We all have different sales styles, right? We all work with different lenders. Well, this becomes your program. So you don’t have to actually have a program. It’s just, this is the process with me, right? But these leads are like, what’s this first time home buyer program?

Christian (24:26.715)
you

Adam Gillespie (24:43.02)
So then that text goes out and it’s like, hey, when’s a good time to jump on a 15 minute call and see if this program is a good fit for you? What do you think my response rate is on that text message? It’s very, very good, right? So then I get them on the phone, find out where they’re at in the process. Once they’re on the phone with me or on the Zoom call, usually I do Zooms because you can see my body language, see that I’m a real person, and it just builds rapport and trust better. If you can get in person with them, even better. But most of the time it’s Zoom, especially after COVID and all that good stuff.

Christian (25:12.081)
Mm-hmm.

Adam Gillespie (25:12.13)
That’s where I qualify them. I’m like, okay, know, Mr. Mrs. Johnson, it’s really nice that you came on the call with me. Let me talk a little bit about my first time home buyer program and then let’s answer some questions. And through there, I can qualify them and then put them on that drip or on their property alerts and their market snapshots for where I want them to be. And if they’re not ready, I send them down with a three year drip that’s gonna take them through a virtual process of buying a home. And guess what happens, guys? Like it happens to me all the time. I got this dude, his name was Scott.

And we’re actually good friends now, but I brought him in on a Facebook ad. He never answered a single text. So that 12 day or that 10 day text campaign runs for 10 days, takes a 60 day break and fires up again with different language. That’s instead of you just it’s like, Hey, a month ago, two months ago, you signed up for this. Right. And then it takes, goes for another 10 days, takes another 60 day break, fires up again. Right. Just to see, to get that appointment, because the goal is to get in front of them.

So this dude Scott’s in my system for three years. Like his drip is done. I’ve restarted everything to just start over and out of nowhere I get a showing request and it’s like, Hey, I want to go see this new build. So I meet up, I go to the new build and the dude pops out of the truck. looks just like me. He’s all bald tattoos. And I was like, my God, this is perfect. But guys, the only reason that he stayed on there was because I continued to give him education and information. I continued to try to get in front of him. He even apologized. Sorry. I never responded to your texts. I just wasn’t ready.

It’s like no problem, dude. But the one thing that I never did in that three years was tell him to date the rate, marry the house, buy now while it’s the slow season because when spring gets here, it’s gonna be a bidding war. I stayed away from all of that psychological manipulation and just tried to educate and inform him about the process so he felt comfortable calling me for the real questions. Because guess what? Every other realtor was taking the other route and it’s cheesy, it’s outdated, and people don’t like it, dude.

Christian (26:58.992)
Yeah.

They don’t like it at all. And I think that’s the, you just hit everything, man. And it guys, if you didn’t know by now, it’s clear to say that my man here is a wizard when it comes to this, just how to say it. But everything that you said is spot on my friend. mean, it’s just being authentic and leading with education, right? Not leading with all these different bait and switch tactics, right? And y’all, might miss out on this and this and this and that it’s outdated. It’s cut and dry and it’s not real. It’s not personal, right? It’s all about fostering and making

this person a friend first and then taking them and then looking out for their best interests and not yours all the time. Right. It’s really just how can I serve this person? And I just think that if more people adopted that mentality, man, you know, with this, they would, they would see the results that they’re wanting to get. Right. and really just comes down to just doing things differently, not following the old, you know, systems, man. It’s getting up to speed with this also utilizing the AI.

Adam Gillespie (27:39.084)
Exactly.

Yeah.

Adam Gillespie (27:51.246)
100 % dude.

Adam Gillespie (28:02.167)
Yes.

Christian (28:02.212)
Right? But just being yourself, just being yourself, man. You know, how would you want someone to treat you? Right?

Adam Gillespie (28:08.128)
Exactly. One of the biggest turning point pieces for me when I started to realize like, okay, this is a different approach because all of us start in real estate and we usually start with a major brokerage and they’re like, go knock on doors, read the millionaire real estate agent and that teaches you how to sell from the 90s and it doesn’t work like that. So you gotta ask yourself this question. This is the biggest perspective switch for me is how do you wanna be sold to?

Christian (28:34.256)
Mm-hmm.

Adam Gillespie (28:34.766)
Right? And the answer to that question is the answer in how you should run your business. Because you’re already, like, you’re yourself, you’re your unique self, which is why authenticity is key. Like, I started out in real estate, dude, showing up in suits. Like, I’m like, oh, in a suit, I got my beard shaved, dude, I have no chin. Like, I’m just trying to be this corporate version of Adam, and it didn’t work. I struggled and struggled and struggled, and then finally one day I was like, you know what, dude, I’m done with this, man. I’m already targeting.

Christian (28:47.878)
Yeah. Identity crisis.

Christian (29:00.805)
Yeah.

Adam Gillespie (29:01.76)
like people that are like me anyways and do I want me showing up in a suit? No dude, I wanna just be with somebody who knows what they’re doing, who’s cool and down to earth. So I’m like, that’s it. I’m putting back on my rock and roll persona. I’m gonna be Adam, the Adam that he wants, that I love. And guess what dude, everybody else loves it too and now your vibe attracts your tribe. I’m getting clients that wanna work with me that I actually wanna work with. Those nightmare clients, I mean they still get here every once in a while but they’re few and far between because.

I’m not just chasing every little piece of red meat out there. I’m letting them come to me,

Christian (29:32.604)
Yeah, I love that attract not chase, right? That’s the name of the game. That’s the name of the game. Gosh, my friend. I wish we had honestly another hour because there’s actually a ton of questions. I still want to ask you, but we’re definitely going to have you back on. I was going to say we’re definitely going to bring you all man. But in the meantime, my friend Adam, where can they, where can they find you, man? How do people work with you? Where do they reach out to? Why don’t you share that with the audience?

Adam Gillespie (29:35.82)
Yeah, dude. Exactly,

Adam Gillespie (29:45.41)
Yeah, bring me back on dude, we’ll do another show.

Adam Gillespie (29:57.524)
Excellent. Yeah, man. Appreciate you give me the opportunity guys if you just look me up on Google Adam Gillespie AI Or you can go to Adam G 303 comm and see my name That’s actually my real estate production website so you could actually see that I’m still in production But I’m all over YouTube. I’m the number one lofty coach on YouTube right now So if you’re on the lofty CRM, I have a ton of stuff on there. That’s completely free for you I also run one of the most cutting-edge AI communities and all of real estate and it’s called apex elite AI

We have a free version of that as well. We’ve got over a thousand members in there right now and we’ve got a free AI accelerator course. So if you’re brand new to AI and you’re like, I don’t even know how to use chat GPT. This is exactly where you want to start because I’m going to teach you the fundamentals of how a large language model works. So that way you reduce the possibility of AI hallucinations and you get better than the generic responses that go out when you’re not trained on the models. So they can get access to that.

I’ll shoot you a link that you could put in the YouTube description. You guys just click on there, sign up. It’s 100 % free. Get access to that course. You get access to the community of over 1,000 agents, and I’ve even got a prompt library in there for you too.

Christian (31:05.628)
Beautiful, amazing. Definitely, we will drop all those links in the description guys. Be sure to reach out to Adam. Adam, my friend, it was a pleasure having you on. Thanks so much for joining my friend. We’re gonna have you on again, like I said. So, a lot more questions that I know we can deliver on. I know the people are gonna love it. So, but anyways, guys, I hope you enjoyed today’s show as always, my friends, and we will see you on the next episode. Take care everybody.

Adam Gillespie (31:14.03)
Thanks, Greshad. Appreciate it,

Let’s go, I’m all about it dude.

Great.