Facing Marketing Challenges in 2025? Here’s Your Survival Toolkit!

Brett McCollum (00:01.076)
All right guys, welcome back to the show. I’m your host Brett McCollum and I’m here today with Michael Hoang. And today we’re gonna talk about marketing in 2025. Before we get to it guys, at Investor Fuel, we help real estate investors, service providers, and real estate entrepreneurs to 5X their businesses to allow them to build their businesses they’ve always wanted and live the lives they’ve always dreamed of. Without further ado, Michael, how are you, man? Cool, thanks for being here, man. I’m really excited. We got to know each other a little bit pre-show.

IG@Michaelbesomeone (00:24.493)
Hey Brett.

Brett McCollum (00:29.584)
And I’m excited about the show our conversation ahead. I think we’re gonna be able to bring a lot of value to people listening Before we kind of get to kind of into the meat and potatoes of everything Michael tell us a little bit about your history like your backstory. How’d you get into real estate that sort of thing?

IG@Michaelbesomeone (00:45.24)
Yeah, I was working, I worked my way up from a blue collar family into a white collar position. So I was doing a nine to five corporate grind. I was traveling Monday through Friday, most weeks, either had to fly or drive every single week. I was only home on weekends and holidays. after that was in telecom and before that oil and gas. Yeah. And my wife was in a master’s program and

Brett McCollum (01:01.548)
What industry was that?

Okay. Wow. Cool.

IG@Michaelbesomeone (01:13.922)
just said you can do whatever you want while I’m in school, but when I’m done, you got to come home. And so what made the most sense to me was real estate.

Brett McCollum (01:22.242)
Wow, cool. How long ago was that?

IG@Michaelbesomeone (01:25.134)
that was probably 2018 somewhere around there. Yeah. When that started.

Brett McCollum (01:28.566)
Okay, oil and gas, telecom, that sort of thing. And forgive me, you’re in Texas, right? Yeah, I was like, when he said the oil and gas thing, I was like, he’s gotta be from Texas, right? Yeah. Yeah. Yeah, so all right, how many corporate grind, you’re working the thing, like you’re gone a lot. How many hours would you say you’re putting into that, give or take? A week.

IG@Michaelbesomeone (01:35.992)
Yeah, Houston, Texas.

IG@Michaelbesomeone (01:42.338)
I gave it away.

IG@Michaelbesomeone (01:52.174)
On paper eight hours a day Monday through Friday, but the reality is I still had like office responsibilities while traveling So you’d get to a hotel continue to work in the night weekly and sometimes daily reports have to be due You’re not really allotted a much time for traveling packing unpacking So I really from the time I left my house to the time I came home. It was work or sleep so it was 24 7 5 days a week and and and weekends if there was an emergency

Brett McCollum (02:18.572)
Yeah, that gets exhausting. Yeah, that gets exhausting, huh? Yeah, so what opened your eyes? You said you were looking at your options. What kind of opened the eyes to real estate being the thing?

IG@Michaelbesomeone (02:32.711)
well, I

started watching Bigger Pockets back in the day, the OG podcast. I think a lot of us started there and read Rich Dad Poor Dad, the Purple Bible. And it just really resonated with me because it felt like something I could do here in Houston. I could have went and found another job. That’s always an option. But what happened, I was kind of floating with the idea of real estate. then in this job I had,

Brett McCollum (02:38.84)
Cool.

IG@Michaelbesomeone (03:01.07)
I really, me and my boss reported to his boss. So I was directly interfacing with my two layers up with my boss’s boss, just to say boss 10 more times. And I saw a man in his 60s balding, writing a desk. He was making a little over a quarter million a year. And before I was really big into real estate, I was doing stocks, know, I was putting money in my 401k, always funding a Roth IRA every year. I was doing that religiously for me and my wife.

And I was talking to my boss’s boss one day and I forget what the limit was. They change the limit all the times on Roth IRAs. Let’s just say it was like five grand or whatever back in the day. I was like, you know, five grand a year, let’s put it in this thing. And he was like, I just can’t get any breathing room to do that right now. And I was like taken back because he’s making over a quarter million a year. You know, he’d been in the industry for like 40 years and that, and then we go to lunch and

He’s like complaining about his wife and his kids and his family life. And it just kind of hit me. I’m like, okay, I need to go and listen to this audio book and watch this podcast. Real estate is definitely the way. Stocks aren’t going to get me there. This job isn’t going to get me there. Let’s look deeper into real estate.

Brett McCollum (04:11.864)
Right, wow. Okay, so call it 2018. You’re gonna kinda make the decision like, is something I wanna do.

First, everybody knows their first deal. Everybody has that story. Tell me about your first deal. What happened?

IG@Michaelbesomeone (04:27.874)
Yeah, so this one’s kind of so my first deal technically was a house hack a house that that me and my wife bought moved into and you know house house hacking is either you buy a two to four unit live in one unit rent out the others or you buy a large house and run out by the bedroom and we did that in 2018 We didn’t have kids. We still don’t have kids. God willing. We will have kids soon. We’re gonna try But from 2018 we got a house hack we we went in looking for

specifically something we could either rent out the units or buy the room and We were like hoping like let’s just cover half the mortgage You know if half the mortgage we can save more money and invest more pay off our cars and we could like get out of the rat race quicker and Through the miracle real estate. It wasn’t half our mortgage. It was our whole mortgage that was covered by house hacking and so I was like, I guess my bills have been paid since 2018

Brett McCollum (05:13.848)
Mm-hmm.

IG@Michaelbesomeone (05:21.686)
But I didn’t consider it really because I wasn’t yes, the house is appreciating the debts being paid down, but I didn’t consider it like cash flowing assets. I wasn’t really grateful for the house hack at the time. And then I kind of regret what I did. And so I want to like tell new people this for like nearly three, two, three years. I didn’t do anything. I just kind of rested on my laurels of like, I don’t have enough money. I don’t know what I’m doing. I can’t, I don’t, you know, I thought money was the issue. Experience was the issue. And then when I

finally started doing direct to seller marketing. I started with direct mail. And when I did my first deal, I thought, okay, worst case scenario, I’m just gonna wholesale this thing. Maybe one day I could flip a house and then if I earned enough money, maybe I could keep a rental property here or there. So the exit strategy I went into was always, let’s just wholesale it. If it’s got equity and if other people find value in it, let’s just wholesale it.

I got a deal and I was talking to everyone on my network. And so I tell people your network is very important because I would have probably wholesale that thing and made 20 grand if I had not had a network. And so I was talking to somebody and they’re like, Hey, have you talked to a lender? you can, you can maybe I was like, you mean like a hard money loan so I can flip it. He’s like, maybe, but why don’t you see if you can, if you can, you know, hold this thing as a rental. I’m thinking I’d

don’t really have a lot of money. I don’t know if that’ll work. And I found out when someone introduced me to a private lender and that private lender introduced me to like a mortgage lender, like a conventional home lender. And we did some paperwork with them and the private lender was like, whatever you want to do with it, I’ll give you a loan on this. This is a great zip code, great property, great deal. But look into talk to this other conventional lender. And because we had house hacked,

I didn’t know this at the time, because we had house hacked and because we had reported the rental income on our tax returns, which a lot of people don’t do that. They just put the money in their pocket. We had like a DTI, a debt to income ratio of almost zero, because our cars were paid off and we were making cashflow or we were wiping out the debt of the house hack. And so when I talked to the conventional lender, I was like, ain’t no way this is going to happen.

IG@Michaelbesomeone (07:41.824)
I had hoped that I could now maybe flip it because a private lender wanted to fund me. when the lender called me back, the conventional lender called me back and he was like, hey, you can keep this thing cash flows. I was like, really? Like I can keep this thing? And then he was like, well, not only that, I think you can do 10, if the next deal looks like this deal, you can probably do 10 of these things. And I’m like, no way.

follow podcasters and YouTubers who like, wholesale for years and then flipped for years and then they started keeping rental properties. There’s no way that’s possible. Because I wasn’t sitting on millions of dollars. I didn’t come from a rich family. And I was just thinking, let’s wholesale to create cash to keep stacking our, so I went from like a $20,000 wholesale fee was my first thought, to like, maybe I could flip this thing for 40 or 50 grand.

I’m going to keep it as a rental. It had like fifty five thousand in equity at the time that I refied out of the private money. And then like within three or four years I put it. I put a renter in there. We take a tenant for a few years. I get the tenant out and I sell it. And it was like one hundred and fourteen or one hundred and seventeen thousand. I’ve got the check somewhere. I forget what it was. But it was over six figures that I made in just three or four years on a deal that I first thought, oh, let me just make 20 grand on this real quick. There’s no way I can hold it. So.

Brett McCollum (09:03.287)
Right.

IG@Michaelbesomeone (09:05.121)
Since then, I like to tell everybody, whatever you’re thinking in your mind, a lot of it is your own false belief holding you back, and you’ve got to get a network, you’ve got to talk to people, you’ve got to talk to mentors, lenders, and get out there, what you think is possible may not be what’s actually possible.

Brett McCollum (09:20.632)
Very very true. Man, that’s super powerful. I yeah, I know it’s easy sometimes to stare down and look at that quick, the quick cash grab, you know? And you had the foresight to go, you know what, like, man, if this is right, like I might be able to, and then you proved it out over, you know, a couple of years. So that’s really cool. you got in, start, you house hacked. How long were you house hacking for that first one?

IG@Michaelbesomeone (09:46.798)
So total time was about four years and in that we didn’t intend to stop. But what happened was the house that I’m in right now also came from direct mail and it was going to be a rental property. And I was doing the math on it and my private lender is really cool. And we had done a couple of deals together and I was like, hey, I asked my wife, are you ready to not have roommates anymore? Because I think we can move into this house, rent out the previous house.

Brett McCollum (09:50.347)
Okay.

IG@Michaelbesomeone (10:15.8)
to a long term tenant and it’s a wash. We’re gonna be now living in a house for free by ourselves and a nicer house in a nicer area. so she was like, okay, let’s do it. So I called the private lender and I’m like, hey, I signed some documents with you that said this was an investment property that I’m not gonna occupy it, but I kinda wanna occupy it. Is there anything we can do? And he’s like, I know you, everything’s fine. Get me the pre-approval. You guys do whatever.

Brett McCollum (10:21.464)
Mm-hmm.

IG@Michaelbesomeone (10:41.484)
I just, you know, so I just want listeners to know you can’t just change the purpose if you’re in a hard money loan or private loan. But I had that relationship with with my guy. And so we intended to just keep house hacking until we had children. But we just ended up in a house on our own. And I like to throw this little bit in there, Brett, that it was kind of funny when I was house hacking because I was living in an older, rougher part of town living for free. And we had like 10 year old paid off cars, which we still have those cards today.

Brett McCollum (10:45.686)
Right, for sure.

Brett McCollum (11:04.93)
Mm-hmm.

IG@Michaelbesomeone (11:11.336)
And I was driving to the suburbs to a nicer part of Houston to collect rent or to deal with problems. Yeah. And my, yeah. And my, my renters drove BMWs. they had like bad credit and not a lot of savings and reserves, but they had high income and they want to live in a nice part of town. And I was like turning on the media and they’re like, these terrible landlords, they’re ruining the economy. They’re ruining housing. And I’m like,

Brett McCollum (11:17.528)
Isn’t that funny? Yeah. Kind of opposite, yeah.

IG@Michaelbesomeone (11:38.254)
I live in a house built in the 70s and I drive to a house built in 2004 in a safe area. Like there’s crime not far from me and I’m driving an old car and I’m the landlord. So that kind of broke my brain and understanding what money, what wealth and what security is because we all want to get the nice house and the nice car in the suburbs first and then figure out financial freedom. I was fortunate enough that we kind of did it the other way around and I, yeah.

Brett McCollum (12:00.712)
opposite way. No, that’s super powerful too. know, let’s kind of rewind for the listeners just real fast to kind of go back and hear that again. like, I think you say you kind of broke the traditional thought pattern of how you do things. And I think the more I talk to people, the more I learn, the more I grow. I realized that the way that everybody else does stuff, it’s probably not

I mean, there’s some things that’s true. Like you should follow age old, you know, for just, know, things that are valuable. But like, as far as like work the job nine to five, get the check by the, get, you know, get into more debt and then eventually maybe hopefully when you’re 75 and you’re retired, maybe you’re paying things off, you know? And then you went the exact opposite. I was like, you know, I’m going to take the older cars, take the older house. I’m going to take this and work and let real estate do its thing over time and allow me to, and now.

There you are. You’re living in a nicer area, a nicer neighborhood, in a house that’s being, that’s paid for for you, you know, which is really fantastic, man. That’s super cool. You touched on it really ever so briefly and it’s what I was, we kind of introduced on the, when I introduced you, you said you went to direct to seller marketing. And I want to spend some time talking about marketing a little bit, Michael. 2025, we all, mean,

You know, those of us that have been in the industry a while, like we know that marketing, you know, every five seconds it seems like it’s, especially now with, uh, you know, technology, different things like it just pick a, you know, pick a channel. Like it’s changing all the time. Tell me about your experience, what you’re seeing today. You know, let’s kind of go a little bit higher level on some marketing.

IG@Michaelbesomeone (13:50.574)
Sure, so when I started Direct Mail was hitting, but everything’s a cycle, right? And so I did some text blasting, some cold calling, I did bandit signs. And what’s really hitting now is PPL, Paper Lead. That’s me and a lot of people in my network, they’re having a lot of success with PPL. And part of it was like, I think five or seven years ago, we would have never dreamed of like outsourcing this stuff.

Brett McCollum (14:08.152)
He really

IG@Michaelbesomeone (14:19.554)
But with changes in regulation with cold calling and texting and staying compliant, PPL providers provide you with all that compliance. They get all the right forms signed. They document. And so you’re really siloing your risk when you buy a PPL lead.

Brett McCollum (14:34.37)
So explain to maybe, I mean, explain what PPL. Tell me like paper lead. What is a PPL lead typically?

IG@Michaelbesomeone (14:42.518)
Yeah, it’s really simple. You swipe your credit card and the phone rings.

Brett McCollum (14:47.02)
I mean, so how are they sourcing these leads? Like, what does that look like?

IG@Michaelbesomeone (14:48.792)
So.

IG@Michaelbesomeone (14:52.076)
Yeah, so it depends on the provider you’re working with, but they’re doing digital marketing on YouTube or meta ads, Facebook, Instagram. They might be having ads on websites, whatever marketing channel they’re choosing, they’re getting in the face of the people who are most likely to sell today. Whereas in the past, when I was cold calling or sending direct mail, I was just kind of putting myself out there, putting mini hooks in the water, hoping to catch one.

Instead, what a PPL provider does is they put the fish on the hook and then pass you the pole, and then you reel it in. And so I’ve seen that those costs and those compliance, PPL just works so great. And some of them have some real secret sauce. Like I understand what they’re doing, but some of them have some nice little honey holes where they go fishing and they don’t want to talk about it, but they just, you pay them, you set up your parameters, what you want, where you want it to some degree.

and the providers can walk you through that. And then leads come in live to you. So you need to be prepared to get a text, an email, a phone call, and you or someone on your team have to jump on that immediately.

Brett McCollum (15:58.242)
Yeah, I know we talked a little bit off camera a little bit too on some of that, you know, with direct mail. mean, we’ve done it for years here and then I’ve, you know, do the PPL and everything in between as well. In the past, like you mentioned with direct mail, like it is still direct to seller marketing. Let’s be clear on that. It is. But you’re waiting and hoping the phone rings, right? Whereas,

You’ve literally on the PPL side of things, you’ve got somebody saying, ideally, because sometimes some of the common frustrations with PPL is they never answer the phone. That’s probably the most common one. Or they still want too much money, stuff like that. But in general, these are people that are saying they wanna sell their house and they’re raising their hand saying, I wanna sell my house and they’re coming to you now. Is that correct?

IG@Michaelbesomeone (16:50.254)
That is right. And so I tell people if you’re going to do PPL, which I recommend right now to really do PPL, that you have to get on it quickly because I tell people like, what if you were calling to order a pizza and you call Pizza Hut and they didn’t answer? Are you going to wait for pizza to call you back? Or are you just going to call Domino’s and everybody else until you get someone on the phone to take your order? And so you really got to act fast on PPL leads.

Brett McCollum (17:04.002)
Mm-hmm.

Brett McCollum (17:13.944)
Yeah, gotta, I mean, there’s platforms out there, but it’s how quickly can you get to that person, right, to stop them from going somewhere else. think that’s, yeah, we teach the same thing. So it’s working, you got other people doing that. Do you have any ballpark me? I don’t know if you know this off the top of your head, and if you don’t, that’s okay. Data points, as far as like, how many, like, is…

I know with direct mail, right? It’s typically about a 1 % response rate, or what it’s been. Maybe it’s less than that now, right? How many people are you, is it per pay per lead to maybe a deal or, you know, contract or whatever?

IG@Michaelbesomeone (17:59.31)
So if you’re brand new in this, and especially if you’re not getting mentorship, and it also depends on the market, because if you’re in Phoenix, Arizona or Houston, Texas, it’s gonna be way more competitive than some other markets. But if you take 20 calls and get a contract and you’re brand new with no mentorship, that’s okay. One in 14, one in 15 leads, that’s good.

Brett McCollum (18:10.424)
Thank

IG@Michaelbesomeone (18:22.19)
When you get up into the pro level game like our Fred Brett here and and depends on the market you’re in and I’ve talked to some other people like RJ Bates Their teams can convert like one and six one and seven one and eight Of those of those leads. What have you seen Brett?

Brett McCollum (18:22.328)
Mm-hmm.

Brett McCollum (18:38.712)
That’s pretty spot on. Yeah, I mean, it depends on the type of lead, locations, things like that. I think in the competitive spaces, that’s probably where that one in 15 comes in. If you’re experienced, that is right. But some of the tertiary markets, things like that. Maybe I’m the only one or two people that are around. So that’s where you can get that one in six and one in seven kind of idea from. But yeah, I’m right there with you on that. I’m just wondering what…

you know, in your experience, what are you seeing out there? Cause you know, I can see what I see, but it’s really cool to talk to other investors in different parts of the country. Like, yeah, this is what we’re seeing in regards to that. yeah, I mean, it’s, and PPL has been around for a little while, but I feel like it’s, as things are, it’s like any kind of marketing, it’s ever changing, it’s ever flowing. where do you see it going as far as PPL goes? Like, what is your, what are your take? What’s your take on that?

IG@Michaelbesomeone (19:34.2)
So I think they’re getting better at what they do. I think they’re gonna stay ahead of regulation. So I don’t really know how to project out PPL because we don’t know what changes might come down the pipe. But I know several times we kind of gotten some doomsday warning about regulation changes and how it’s gonna kill our industry. And then what happened? Like nothing. Another form gets filled out, which the PPL provider hands you. So I think of what I did in the past and

Brett McCollum (19:37.068)
Mm-hmm.

IG@Michaelbesomeone (20:03.672)
There was like seven, eight year timeframe where direct mail was it. That was the thing and it worked great. So I think PPL really turned on last year and I have no reason to think that for the next five, six, seven, eight years, that’s going to be the way to go.

Brett McCollum (20:21.418)
And what about, all right, so I mean, I think everybody that’s listening, if you’re, you know, unsure, because I know a lot of people will hire like, let me ask you this question. And I have vetted this out too. I’m just, PPC, okay, works. They all work. Why not go the PPC route and hire an agency to just run PPC for you?

IG@Michaelbesomeone (20:46.712)
So, admittedly, I don’t know enough about PPC that I might know about PPL, but in my world, time is money. PPC is a business in its own. It’s its own thing you have to learn. Yeah, you can hire agencies to do it, but I really look at PPC as more of you sending out direct mail, and then PPL is like the fish is on the hook. We’re gonna hand it to you.

Brett McCollum (21:11.49)
So on the time cycle.

IG@Michaelbesomeone (21:13.356)
Yeah, right on the time cycle. Yeah, because when I started direct mail, it could take six months for you to get a good lead when you’re first starting. And so I

Brett McCollum (21:19.608)
Dude, got it. I remember I got a call two years after I sent out a piece of direct mail one time. Two years. I was like, this is what just what you know, this is crazy. Yeah, it happens. Tell me. All right. So we talked a little bit about the marketing side. Michael, what’s the future for you and your business? What does that look like?

IG@Michaelbesomeone (21:27.638)
Right, right. Yeah.

IG@Michaelbesomeone (21:42.318)
So, single family is great. I’m always looking at single family deals. And if you’ve got a single family deal in the Houston area, you want me to take a look at, you can message me on Instagram, at Michael B Someone. And I also give out my phone number because I haven’t regretted this yet. So I’m gonna give out my phone number and see how that works. But it’s 832-301-9672. If you have any questions or if you have a deal or something, text me there. Don’t call me. I get spam, a thousand spam messages a day. Please text me.

Brett McCollum (22:09.058)
Yep. Yep.

IG@Michaelbesomeone (22:11.446)
or message me on IG. But I have started to go through mentorship. So several phases of my life, I’ve hired mentors. And one mentor is never going to get you to where you want to go. What happens in your business is you hit plateaus and you’ve got to go to the next level through networking, masterminds, mentorship. And so I started doing multifamily mentorship. And that’s really interesting to me. So I’ve got some certifications from the National Apartment Association.

And I’ve got a bunch of private lenders who’ve lent me money in the past and I’ve said, hey, you know, do you want to go from, you want to be upgraded from, you know, investing in debt to investing in equity and have an equity position where, you know, your shares appreciate and everything. And so I’ve got private lenders that are on board with this. And so I’ve been underwriting and going through mentorship for small multifamily. I haven’t bought anything yet. And the market for multifamily where I live has been a little tough, but that just means that there’s good deals right around the corner.

So that’s that’s kind of what I’m targeting. So I’m but single-family still doing it Single-family like doing single-family doesn’t stop you from doing multifamily In fact single-family is just really really simple to me. Yeah. Yeah, and so more single-family and pursuing multifamily

Brett McCollum (23:23.128)
It’s another vehicle. Yeah.

Brett McCollum (23:29.592)
That’s really cool. And it’s just fun to like on like we only just met, right? But being able to like follow, we talked pre-show now during the show and following along the journey and the path of the life of an investor of like what, you know, how it changes. Cause I don’t know you Michael, but I can almost guarantee you in 2018 when you bought that first house that you house act fast forward to 2025 and you’re like, yeah, I’m looking at getting into multifamily got the certification to do this. And they’re like,

Like the evolution of what happens is super like when you look back at it’s like, man, I’ve really come from something and I’m working towards like, that’s really cool to look back at, you know?

IG@Michaelbesomeone (24:10.722)
Yeah, raised our, my mentor called it raising your financial thermostat. And so when a newbie is just getting going, they couldn’t imagine owning an apartment complex. They’re not even sure if they can buy a house, you know.

Brett McCollum (24:15.384)
Mmm.

Brett McCollum (24:19.35)
No way. You know, and how could you, right? Yeah, and how could you until you go through, and that’s what’s so fun to talk about too is like looking at the future, you know, going, man, and here’s what I look at when I talk to them, like you’re looking at the future and like I haven’t done that deal, I know I’m going to, but I can almost promise if you don’t quit, that is, you’re gonna go look back in another five, six years and go, the next thing is this, you know, or maybe sooner, right?

And like, could have never even thought about that next thing because you’re like right now it’s the multifam, right? You know, in a handful of years, you’re looking back like, man, I remember when that was the mountain to climb. And now you’re looking at new mountains, you know, it’s really cool. I love that about real estate too. It’s never, I mean, I’ve talked, I talked to a gentleman, last week, 55 years been in the real estate business and he still, he’s any, and like,

IG@Michaelbesomeone (25:01.176)
That’s right. Yeah.

IG@Michaelbesomeone (25:12.878)
Whoa.

Brett McCollum (25:15.682)
Yeah, I’ll forget more than you learn, right? Like that kind of thing. And you’re like, man, but even him saying, I’m still learning real estate, which is daunting, but exciting. You know, that’s the power that we have in this space. So yeah, man, it’s been really cool talking with you. know guys, Michael gave out his number. Again, talking to him, Bresha, I know he’s a wealth of information, wants to help, wants to serve, wants to…

be there for you guys, especially if in that Houston area guys listening. It’s really great to connect with somebody of like mind. Any last, if you could leave the audience maybe with one or two things, maybe it’s an experience thing you’ve walked through, like, what kind of something maybe is stuck with you that you kind of hang onto?

IG@Michaelbesomeone (26:09.422)
Never stop reading, never stop networking. If you don’t have at least one networking event on your calendar each week, you’re missing out, especially for newer people. And then when you get busy in the business, don’t take away that time to read, don’t take away that time to network, because the world around you is changing, so you can’t do the same thing forever. I forgot to mention to you, I also have a podcast.

Brett McCollum (26:34.7)
Yeah. Yes.

IG@Michaelbesomeone (26:37.088)
Yeah, the Be Someone podcast with Michael Hoang on Apple, Spotify, YouTube. And then I also have a free Facebook group. You can find the link to that in the description on my Instagram or my Facebook. But I would tell someone new who’s just starting with it, man, it’s so cliche because I heard it all the time when I first got started. I didn’t understand until it happened. But your network is your net worth.

Brett McCollum (27:00.268)
Yeah, and that’s amazing guys seriously go follow Michael Go to the be someone podcast follow like subscribe guys all the things And he’s got a lot to share so I encourage you guys to go back, you know Listen to him follow follow along and Michael man. It’s been a pleasure getting to know you Thanks for bringing such value to our audience today and guys. We’ll talk to you guys on the next one. Take care everybody Bye guys

IG@Michaelbesomeone (27:24.11)
Thanks, Brett.