Door-to-Door Sales to Real Estate Success | Matthew Von Dwingelo Interview

Matthew von Dwingelo (00:00)
I was here in the crazy market that came before COVID and I was here before COVID ever was a thing. And I’m here in this market that we’re in right now where investors are very nervous. And so, you the example that I was telling you about earlier is still the best example I like to give because it’s just such a perfect example. So we have this deal. It was in Lithonia, Georgia.

It was a house, now it was on a lake. So it’s really, really awesome. And so we went, we were trying to wholesale that deal, right? And we put it out to our investors for 178.5. We were telling everyone we were estimating rehab at 80 and we were looking at an ARV of 325. And as we were going and sharing that deal with our investors, just everybody wants to haggle in this market. Nobody wants to recognize a good deal. They always just want to get a better deal.

Right. I think it, I think it stems from people being worried about like, am I going to lose my, am I going to lose my ass here? Right. And that’s fair. but it was one of those things where like, people were so nervous that they’re losing great opportunities. so everyone was disagreeing. They’re like, ARV is 300. Rehab’s a hundred. Right. And we were just, we knew that that, we knew that that wasn’t over. We knew that the rehab was being overshot at a hundred. We knew that the ARV was being undercut at 300.

And so we were just like, we’ll just buy it ourselves. Our best offer was 177.5. We were trying to sell for 178.5 and we were like, we’re not selling this for a penny less than full price. So we bought it, we flipped it. We ended up spending, I think 62 or 63 on the renovation. That includes staging, professional photos, all of that good stuff. So we were telling everyone 80, we got it done for 62 or 63. We were telling everyone ARV 325. We ended up selling for 354.

And we sold for 354 in two weeks on the market. And so we have multiple full price or above full price offers.

Kristen Knapp (03:18)
Welcome back the Real Estate Pros Pod. I’m Kristen and I’m here with Matthew Von Dwingelo, who is the co-founder of the Von Group. I’m excited to have you. Thanks for being here.

Matthew von Dwingelo (03:27)
Thank

you, Kristen and I appreciate you for having me.

Kristen Knapp (03:29)
Let’s start at the beginning. How did you get into the real estate world?

Matthew von Dwingelo (03:31)
Yeah, actually, so I was doing door-to-door sales for a meal kit delivery service. So, to you a little bit about me, I Crohn’s disease. I very strict dietary restrictions. But when I was in high school, I always wanted to build business. My goal was always to retire my mom, right? And so I started a marketing agency. I was really, really bad at it. And then I went to a door-to-door sales company who advertise themselves as a marketing company, right?

didn’t realize it was door to door sales until I was like starting my first day, right? And they’re taking me out to go and do door to door sales. I didn’t really care. I wanted to retire my mom. I was like, let’s do it, right? And so I’m going door to door, selling a meal kit delivery service of food that I can’t even eat, just to try and make some money. And I actually met this guy, his name’s Mike Garner. I’m not super in touch with him today, but he completely changed my life. He was my intro into real estate. So I knocked on his door.

gave him the sales pitch and he said, I don’t want to buy your food. It’s like, I understand. And then he was like, what do you want to do door to door sales for the rest of your life? It didn’t really take long for me to figure out that no, that’s not what I want to do for the rest of my life. And so he actually brought me into his house. He started showing me like how he was building a rental portfolio with like sub two and all that good stuff. And it was really, really interesting to me. And so that’s when he didn’t really like.

That was actually probably the last time I talked to him for probably six, 12 months. Uh, but the one thing he told me to do was go to bigger pockets. He, for whatever reason, he wouldn’t let me write the name bigger pockets down. was like, no, you have to remember the name. Uh, so I remembered the name went home that day, um, and went on bigger pockets and started listening to their podcasts. Uh, and this was back in, I mean, this was 2017. Uh, so it was in 2017 that I’m listening to their podcasts, going through their blog and, know, I didn’t have money, right? So.

Wholesaling real estate was the only thing that I could do. So I started trying to wholesale myself. I started a company, Mr. REI, stood for Mr. Real Estate Investor. Mr. REI never did a deal. ⁓ But so was, yeah, thank you, thank you. I thought it was very catchy. It was a name that I thought was gonna be very brandable, right? I was like, you know, got Mr. Car Wash, we got Mr. REI, right? And so was one of those things where I thought it was fantastic. And so I took my door-to-door experience

Kristen Knapp (06:15)
But it’s a green hand. You have the name of it? Yeah.

Matthew von Dwingelo (06:31)
and started going door to door to people who are in pre-foreclosure. So, tell you little bit more about my backstory. So, back in 2008, during the recession, my parents owned three or four rental properties and our home. We lost all of that in the recession. So, we lost the rental homes, we lost our home, we lost our cars, we lost our RV, right? We lost it all in that recession. So, we went through, because of foreclosure, right? So, we got foreclosed on.

bankruptcy, the whole nine lost it all. And so it was one of those things where it’s like, feel like this is a story that I can really relate to with these people, right? Like, you know, I was very young at the time. I mean, it was 2012, maybe 2011 or 2010 that it happened. You know, at that point I was 10, 11, 12, but my parents kept me up to date on what was going on. They didn’t want me to wake up one day ready to go to school and our car’s not there to get to school, right? So they would keep us posted and kind of let us know what was going on. And I appreciate it because

later on, it kind of, think it’s played a huge role in my life, right? And so all that being said, I was like, I think I can really relate to these people, right? You know, I’ve been through it. And so we went and started knocking on doors of people who are going into foreclosure and like, hey, and you know, my pitch was, hey, I know you’re going through foreclosure. I’m sorry about that. I’ve been through foreclosure and just over and over again, the trend was I’m not facing foreclosure.

I’m not facing foreclosure. No, that’s not going to, I’m not going to lose my house. and so I figured out that the pitch did not work well, right? Going to people facing foreclosure and saying, Hey, you’re in foreclosure. Me, this like 18 year old kid, I’m going to save you from foreclosure. did not go over very well. and so what ended up happening is the company that I ended up going and working at, I would see their signs all around Atlanta. that would say like fix and flips for sale. and so I just called them, trying to figure out a way to get a deal.

Kristen Knapp (07:56)
Thank ⁓

Matthew von Dwingelo (08:14)
spoke at this lady who names Tawantis. Tawantis is amazing. I’m actually closing a deal with her like, tomorrow, Wednesday. I’m closing a deal with her on Wednesday. So we still talk, she’s awesome. But I called her just, you know, like, hey, what is this sign? Maybe I can get some deals from this to go on wholesale. She brought me into her office, walked me through like what that company does.

And she was asking me what I was trying to do to do deals. was like, I’m knocking on doors, I’m handwriting letters, I’m dropping them off in people’s mail, putting them in USPS expedited mailers and then leaving them on the front door so it looks legit. Right. And so was doing all of that and she was like, this is awesome. And she went and sat me down with the broker of that office. And he’s an awesome guy as well. And so he sat, he sat me down, he asked me some questions and then he offered me a job.

Right. Me, I’m over here at eight and you know, the company wholesales, right. I explain this. They’re real estate brokerage that wholesales real estate. Right. And so I’m looking at this, like, this is the opportunity I need. I’m to be millionaire. You know what mean? Like, let’s do this. Right. And so we go, I sit down, he offers me the job. He’s like, would you want to come work here? I said, absolutely. I would. He says, go get your real estate license and then call me when you’ve got it. And I was like, all right, that sounds good. So I go, I immediately enrolled to get my license.

And sorry if this is a long-winded story, but there’s a lot. I know it might not look like there’s a lot of story behind here, but there’s a lot of story. But so that said, I go and get my real estate license. And then I call them. His name is Manish. So I say, hey, Manish, it’s Matthew. I got my license. I’d like to, who’s like, Matthew, who? Who is this? He didn’t even know who I was, right? He was like, who is this guy? He probably interviewed so many people.

Kristen Knapp (10:03)
you

is.

Matthew von Dwingelo (10:20)
But so they was like, fantastic. Well, you start on Monday. was like, fantastic. I go in there, start Monday. The company had no training at all. Manish, awesome guy, the team, an awesome team, but there was no such thing as training there. So for probably two months, I just sat in the office just like, I don’t know what to do here. And just went on Google, went on YouTube and tried to figure out how to find investors to sell their deals.

Kristen Knapp (10:46)
What does the policy?

Matthew von Dwingelo (10:47)
Yeah, was like, yeah, exactly. How do you find how do you find cash buyers? You know what I mean? Like I went to this company so that they would teach me and I ended up learning on YouTube. But so that said, at some point, though, they did go and send me over to their in-office training in Austin. So they flew me out to Austin and I sat and there was a little three day training that was, you know, it three days of training, lots of information. But there was one thing they said to me that just stuck out. I was like, I can do this.

And it was going through 30 of those little fix and flips for sale signs every single day. Right. So what I did is Monday through Friday, I would go and throw 30 of those at six 30 in the morning. So I was up at four 50. I’d be at the office by five 30. I’d make my signs. I’d be out of the office by six. I’d throw my signs. I’d be back by nine. We had a team meeting at nine. That is all I did every morning. 30 of those. And on Saturdays I’d go around all the home depots, all the lows.

and I’d throw a hundred of them, putting them at all the home depots and lows over the weekend. That is the only thing I did. And then I answered phone calls and then I met with investors. Like that was it. And then it was, it was a matter of three weeks after I started doing that consistently, I sold like three or four houses immediately, right? Now at this time I’m still 18, right? So I’m still 18 years old. I just had a $10,000 a month. I thought I was rich. I wanted to live the laptop lifestyle.

⁓ And then I started day trading, right? So then this is what takes me into my dark era, right? So I left that company, I went into my dark era, I started day trading, then tried to start an e-commerce store, ended up losing money day trading, losing money in an e-commerce store, then tried to start a marketing agency again, and then went back into the company that I was working with to pitch them on doing marketing for them.

And then I ended up working at that company again. And that was January, 2020 that I circled back. And then that’s when, um, you know, the guy who was actually my trainer, uh, at that company, he made a statement to his name’s Michael. Uh, so Michael, I call Mike, he gave me this one statement that he heard from his dad. And it was, you know, my dad always told me, if you want to quit starting over, you have to stop quitting. And like that to me was just like a statement. I was like, wow.

my entire life. It’s like door to door sales, quit it to go on a wholesaling, wholesaling on my own, quit it to go and work at this company, working at this company, quit it to go day trade, day trading, quit it to go do a marketing agent. If quit that to go, you know what I mean? It was just a constant like quitting, doing something for a few months. And then that’s when was like, I’m not quitting us. This is a, you know I mean? Like this is it. I’m going to focus. This is going to be a hundred percent of my attention until I make it. Right. and so I just, and then, you know, I started there January, 2020.

February or March of 2020, we got COVID, right? Coronavirus comes out. Luckily, Mike actually kind of fed me a deal that I ended up buying while I was at that company on like my second month. That made me $5,600, I think it was. That made me survive the three, four months when not a single person was looking at real estate. Like, you know, that first three months of COVID, it was fantastic because the interstate was clear. I could drive 100 on 85 and be totally good.

Kristen Knapp (13:52)
Thank

Matthew von Dwingelo (14:35)
Right? But nobody would buy a house. Right? We would contract houses left and right because again, we had no competition, but nobody wanted to buy anything. And you know, at that company, we would sell our deals around 78 cents on the dollar minus rehab. Right? We were trying to sell deals at 70 % minus rehab and nobody would buy. Like there was just no, no traction at all for three months. And then once that

kind of eased up and people started going out again and so on and so forth. Then real estate picked up. I think I maybe made 40K that year. At 2020, I was pretty happy about that. Maybe 19. I was either 20 or 19. But then 2021 came, the market was hot, and then I crushed it. And then 2022, I crushed it. And then 2023, I crushed it. Because there’s just so much learning and I’m…

Kristen Knapp (15:20)
Yeah.

Matthew von Dwingelo (15:28)
I’ve always been the type of person I’m now I don’t wake up at 4 50 anymore. wake up at 5 15, but I’ve always been the one where it’s like, I have to be the first one to start working and I have to be the last one to start working. And it’s, and that has just, and even sometimes when I’m honestly, sometimes I would just get there early and leave late and maybe I wasn’t super productive in that timeframe, but it was just the feeling that I got of like, the first one here. I’m the last one to leave every single day. You know, it kind of like builds like a.

a belief in yourself, right? Where it’s like, you know what, I deserve this. You know, I like, maybe I’m not the most productive all the time, but like, I deserve this, right? Because no one’s going to work harder than me at this, right? And so I just continued to do that over and over and over again. And then I actually, she’s my fiance now, her name is Caitlin. So she’s my fiance now, but she wasn’t then. I recruited her to go and work at the company and I trained everybody at that company.

So when she came on board, I trained her and then she immediately fell in love with me and it was like, all right, you know, and, then, and then she started getting pretty good. We ended up leaving that company and starting the von group. So again, I’m sure you were hoping for like a three to four sentence explanation on how we got into it, but here’s like the, I don’t know, 30 minute explanation.

Kristen Knapp (16:38)
No, it was great.

No, I

feel like I was there. Listen, that was great.

Matthew von Dwingelo (16:46)
Yeah, good.

Hey, awesome. That’s the goal.

Kristen Knapp (16:49)
And then with the von group, work with so many agents and you work with lot of investors as well. Tell us about the network you’ve been able to build.

Matthew von Dwingelo (16:55)
Yeah, I mean, so as far as the network goes, it’s just been.

I guess in a lot of ways it’s been a blessing. There’s been a lot of, I just cold called a lot. That’s cold called a lot and threw a lot of signs. And those are the two things that I just knew I could control and I could do a lot of. And so by doing that, you you meet good people. I mean, you meet good people and like, there was one guy I met, his name’s Tom, he’s our broker now.

With our new company, I met him just cold calling agents trying to buy houses. He there was no shot. I was ever going to buy a house from him. So then I brought him into the office and try to make him one of our investors. We never did a deal together, but for whatever reason, he liked me. You know what I mean? He was like, oh, I like this guy. He’s young. He’s hungry, you know, and you know, he took a liking to me. And then he ended up later on introducing me to one of his clients. His client is.

the guy who funds all of our deals, right? So very, very successful investor, builds new construction subdivisions. Matter of fact, the house I’m in right now, he built this. So, you know, really, really good guy. And again, he funds all of our deals and you know, that all came from one person who, mean, technically I still never done a deal with Tom. You know what I mean? Now he’s our broker, but just by building your relationships and going and doing, you know, the hard work, you know, met.

a lot of, and he’s just one of many fantastic relationships that I’ve been able to develop in this business that have led to us being able to do some of the, what I think are awesome things. So it’s just a lot of nasty, dirty grunt work of cold calling and putting out nasty handwritten signs. And then sometimes you meet really great people. Sometimes you don’t, but sometimes you do. And then hopefully you just keep those relationships strong.

Kristen Knapp (18:30)
Yeah.

Yeah, it’s worth all of the grunt work because you never know who you’re going to meet and you never know how important someone’s going to be along the way, even if it’s not immediately important. It could be important down the road. And I know that you guys predominantly work with wholesaling, but you’ve kind of switched your focus recently and you’re doing a lot of flipping yourself. Talk about just the opportunity of the market right now and maybe the opportunity that some people are missing.

Matthew von Dwingelo (18:44)
Right. Right.

my, yeah, so I knew this question was coming, but still wasn’t prepared to answer it. So that’s a great question again. And, you know, it’s, it’s one of those situations where I think a lot of people are very nervous in this market. You know, I wasn’t here doing real estate in 2008, right? So I’ve never experienced a full complete market crash. So take what I have to say with a grain of salt.

Kristen Knapp (19:01)
Thank

Matthew von Dwingelo (19:23)
But I was here in 2020 with COVID, right?

was here in the crazy market that came before COVID and I was here before COVID ever was a thing. And I’m here in this market that we’re in right now where investors are very nervous. And so, you the example that I was telling you about earlier is still the best example I like to give because it’s just such a perfect example. So we have this deal. It was in Lithonia, Georgia.

It was a house, now it was on a lake. So it’s really, really awesome. And so we went, we were trying to wholesale that deal, right? And we put it out to our investors for 178.5. We were telling everyone we were estimating rehab at 80 and we were looking at an ARV of 325. And as we were going and sharing that deal with our investors, just everybody wants to haggle in this market. Nobody wants to recognize a good deal. They always just want to get a better deal.

Right. I think it, I think it stems from people being worried about like, am I going to lose my, am I going to lose my ass here? Right. And that’s fair. but it was one of those things where like, people were so nervous that they’re losing great opportunities. so everyone was disagreeing. They’re like, ARV is 300. Rehab’s a hundred. Right. And we were just, we knew that that, we knew that that wasn’t over. We knew that the rehab was being overshot at a hundred. We knew that the ARV was being undercut at 300.

And so we were just like, we’ll just buy it ourselves. Our best offer was 177.5. We were trying to sell for 178.5 and we were like, we’re not selling this for a penny less than full price. So we bought it, we flipped it. We ended up spending, I think 62 or 63 on the renovation. That includes staging, professional photos, all of that good stuff. So we were telling everyone 80, we got it done for 62 or 63. We were telling everyone ARV 325. We ended up selling for 354.

And we sold for 354 in two weeks on the market. And so we have multiple full price or above full price offers.

And so it was kind of one of those situations where like, even if an investor bought that from us for 178.5, that was a fantastic profit that anyone would have been stoked to be able to have done that deal. But people passed on it because honestly, they were scaring the market, right? And it’s one of those things where like, I mean, we underwrite

30 to 50 houses a day, right? Like we have 30 to 50 houses in our email, in our messages every single day, right? So we are constantly looking at properties and constantly studying the history trends of the listings, right? So I can see it listed at this price was on the market for 14 days. They dropped, they dropped, they dropped, they dropped and they went over contract, right? And so a lot of people overly emphasize just like the total days on market on a list. And I’m about to get very technical. So I apologize for that in advance.

But like people overly emphasize like, this house was on the market for 150 days, but they never go that extra layer of digging to go and look at the history and be like, okay, so they sold for 350, but they were listed at 425 for 100 out of their 120 days. And then once they dropped it down to 350, they were on a contract in a week. Right? And so that’s one of the biggest things that we started recognizing is when we’re comping, when we’re looking at actives and we’re looking at solds and we’re looking at pendings,

You know, it’s one thing to just look at the price it sold for and the total days on market. It’s another thing to look at the actual trend of what happened here, right? Like what actually happened with this house? It’s like, yes, it was a long time, but they were listed for 75 K above what it’s worth. Right. And you can see all the other sold conch sold for 350. These guys were listed at 425. Of course they’re going to sit, right? Agents, buyers have access to Zillow. They can see what houses sell for in the area, right? Agents are going to run costs before they write an offer.

They’re not going to even pay attention to your house when there’s 20 other houses in your neighborhood that are active. They’re not even going to look at it when you want 425 and the house is worth 350. That’s one of the things that we pay attention to super closely is the trends of the actual history of the listing. Then on top of that, another thing I’ve noticed in this market, investors are not doing fantastic renovations anymore. It’s very rare that I go and I actually see active, beautiful houses that are priced well.

actually I hardly ever see it. And if I do, it’s because it’s been on the market for less than a week, right? If you price your house well, like price it where the house and they’re sold, not above it, where they sold or below it. And then you do a fantastic renovation. You make the house look pretty, right? Those houses, I have hardly ever seen them sitting for more than 14 days. doesn’t even matter what market I’m in. It doesn’t matter which neighborhood I’m looking at. It doesn’t matter anything. The well-priced houses that are renovated well with good finishes. And it gives you like,

This is, this is a resort, right? When someone walks into that house and they feel, they feel something about this house. They feel their kids in the living room while they’re cooking, right? Like they feel these things. They go into the back, like the house that I’m talking about, Albans, the one in Lithonia that was on the lake. We did a really, we knew we had the lake. We knew that was the selling feature. We did a really awesome fire pit. We laid down sod. We cleared out all the trees. I mean, we spent out of our 62, we spent, I think eight or $9,000 in our backyard alone.

Right? Because we just knew that that’s the selling point, right? Almost every house has a selling point, right? And it’s just about maximizing on that selling point. What is the best feature of this home? Why is someone going to buy this home instead of the others? Right? And doubling down on that, right? It’s not always necessarily kitchen and bathroom. Sometimes that’s all you got. And that’s all you got. You just got to price it right. but you know,

That said, that’s kind of the idea, right? It’s just recognizing the house, recognizing what does my house have that others don’t, doubling down on that, and then not chipping on your renovation because you’re worried you’re going to lose money later on. You’re stabbing yourself in the foot. If you’re going to cheap on a renovation and you’re going to do, you know, seat flooring or you’re going to refinish the cabinets when you should really replace the cabinets, you know, those decisions, it feels good in the moment while you’re renovating and it makes you feel, you know, your stomach doesn’t drop as much.

But then when you go and sell the house, you pay for it right? Because your competition is abundant. There’s 20 other houses in your neighborhood. You got to do something, right? You got to be nice. And so that’s been the biggest trend that I’ve personally been seeing.

Kristen Knapp (25:23)
Yeah, absolutely. mean, it’s really good call outs and it’s nice to hear optimism about the market too. Because I think there’s a lot of different information being thrown out and people are confused about what’s going on. we’re coming at the end of our time, but kind of going off of that, I know that you guys, what really makes you stand out is also your market knowledge, your knowledge of the Atlanta market. So I’d love for you to talk a little about that.

Matthew von Dwingelo (25:48)
Yeah,

I appreciate it. And so as far as that goes, 100%. So there’s a lot of companies out there where what they do is they’ll be based in Atlanta and they try and virtually wholesale deals throughout the country. There’s no way someone who’s here in Atlanta knows anything about Charlotte. It doesn’t even matter if your family grew up in Charlotte. If you’re living in Atlanta, you know nothing about this house. You didn’t go see that house. You don’t know what that street is like right now.

You don’t know any of those things, right? One of the biggest things here is we only do deals in Atlanta. We live in Atlanta. We only do deals in Atlanta because I’m going out and I’m walking these houses. Before I sent a written offer on the house, I walked it. I know what it needs. I know how much the rehab is going to cost. I know what types of finishes we need to do because this is my market, right? So we have very specific, you know, we don’t have wide market knowledge, meaning like I’m not paying attention. Even here in

Atlanta, I just work an hour drive of Atlanta. I know nothing about Griffin, which is an hour and a half away from my house, right? I know nothing about that market. If someone brought a deal to me and Griffin, I’d say, I know nothing about this. No interest, right? So we work our market that we know as far as we possibly can. And then the other thing is, is, you know, we pay, you know, I mentioned and ranted more than mentioned, I’ve ranted about how

In depth, we look at the history and all that stuff on the listings, right? But we’re brokerage as well, right? So we’re a real estate wholesaler, we’re investors ourselves, we flip houses, but we’re also real estate brokerage. And when our investors buy deals from us, we always offer $1,000 listing, right? So what that means is when you’re only paying ⁓ us $1,000 on the listing, that means you get to pay the buyer’s agents a lot.

Right. So, and then we also tie that in with you paying the buyers, typically 4 % commission. We all know about the NAR settlements and lawsuits where buyer’s agents are kind of getting beaten down pretty hard on their commissions. So how do we make sure that our houses are these buyer’s agents’ favorite houses? We don’t make them have to haggle for their commission, right? We don’t reduce their commission. We give them more money.

When everybody else is trying to haggle their commission and make it hard for them to get paid, we want to make it as easy as possible. We want to be their favorite. Right. And so we offer 4 % buyer’s agent commission. We do the listing real cheap. Again, we make money when you buy the house from us, right? We make a spread, you know, and that thousand dollars, it’s not like it’s a discounted service as far as the service goes. It’s full service plus more. Right. So we go, we throw it on the market, of course, like every agent.

But then we’ve also got a database of about 13,000 agents who we share all of our properties with. And I’m not talking just like some canned copy and paste email campaign that’s sent out to them. I’m talking about individual one-on-one outreach to these agents about the property, right? Telling them about the 4 % Buyers Agent Commission. We also help with making sure your finishes are up to par of what you need to be when your house is done to make sure that it makes the impression it needs to make.

on the buyers, right? So what we do is it’s kind of like a three or four prong approach, right? Where it’s get the house on the MLS, of course, and then most importantly, get it out one to one communication to 13,000 agents, right? Offer those agents a 4 % buyer’s agent commission for a full price or above full price offer, right? And then go and leverage all of the interest that we get. When you reach out to 13,000 agents one-on-one, you get a lot of interest, right?

That house in Lithonia, I think we had 150 people that were interested. Now, did all of them write it off? We’re absolutely not. Did all of them come and walk the house? Absolutely not. But when I’m talking with a buyer’s agent who is interested and their client is interested, you bet your bottom dollar. I’m telling them we’ve got 150 other agents interested, right? That leverage plus the 4 % buyer’s agent commission for a full price or above full price, plus just them knowing that they’re not the only ones who know about this property, right?

and you put that with a fantastic product on the fourth prong, meaning the house is fantastic, right? You put those things together and you got a recipe that sells, right? You got a recipe that sells the houses at full price most of the time. I can’t obviously guarantee that it’s always going to sell at full price, but I can say that it works pretty damn good or a lot of times above full price, you know, and you sell quickly because we’re doing MLS.

All those 13,000 outreaches are done in two weeks. So in a timeframe of two weeks, we’ve got all 13,000 agents reached out to. Pretty much every agent in the Atlanta Metro surrounding area knows about your house. And we follow up to make sure they know about it. So you put those things together, you sell houses quick, you get your price, but it all starts when you buy the house as far as like just making sure that your renovation’s correct, your plan is correct.

You know, it’s got to be a full, you don’t just buy the house and then figure out your marketing strategy later. It’s got to be planned in advance. I guess that’s what I’m trying to say. When you buy that house, you got to know what am I doubling down on on this renovation, right? What’s important? What are the buyers going to love? How am I going to double down on it? How am going to make it stand out? That all starts when you’re buying the house so that then you can just run the play on the renovation. Then when it’s done, you stage it, professional pictures, make it look amazing. And then you market it like crazy.

and then you leverage the interests to get good offers. Does that make sense? Woo.

Kristen Knapp (31:00)
Amazing, yes. Well,

tell everybody where to find you in the Vaughan Group.

Matthew von Dwingelo (31:04)
Yeah, so I would love it if you guys would go and check out our Instagram. So our Instagram is just at the von group or my personal Instagram is at fix and flip like fix in the letter flip dot von. Go find me on Instagram or go to our website. Just the von group USA dot com. So any of those spots you’ll find us. We’d to hear from you guys. And Kristen and I really do appreciate you for giving me the chance to jump on here.

Kristen Knapp (31:28)
Fabulous. Well, thank you so much for being here and everybody. Thank you for listening. Please check out the Vaughan Group online and we will see you next time. We will see you back next time.

Matthew von Dwingelo (31:31)
Absolutely.