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In this episode of the Real Estate Pros podcast, host Dylan Silver interviews Rodney Reisdorf, CEO and co-founder of VeriVend, a platform designed to streamline private capital raising in real estate and other investment sectors. Rodney discusses his journey into the real estate space, the disruptive nature of VeriVend, and how the platform simplifies the capital raising process for syndicators and investors. The conversation covers the importance of building trust through track record reporting, the deployment of capital, and the need for transparency and communication in investment projects. Additionally, they explore potential use cases for wholesalers and how VeriVend can facilitate pooling resources for first-time investors. The episode concludes with insights into the evolution of VeriVend’s concept and its unique position in the market.

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Investor Fuel Show Transcript:

Dylan Silver (00:00.908)
Hey, welcome back to the Real Estate Pros podcast by Investor Fuel. I’m your host, Dylan Silver. And today I’ve got Rodney Reisdorf. Rodney is the CEO and co-founder of VeriVend, the platform powering private capital. Rodney, welcome to the show.

Rodney Reisdorf (00:17.779)
Thanks Dylan, appreciate you having me.

Dylan Silver (00:19.712)
Absolutely. So I like to start with asking my guests how they got into the real estate space because I think folks who are newcomers to the space might feel like it’s such an insurmountable task to get in. How did you get in?

Rodney Reisdorf (00:36.147)
Well, we got in by founding the company VeroVend. So our value prop to the real estate industry and real estate syndicators and investors is just that, the platform that powers private capital and giving everybody the ability to invest in real estate syndications as easy as something like Venmo. Because all of the other ways that people were doing it and the status quo was just incredibly antiquated in this day and age.

And there’s no reason that anybody should be having to manually raise capital by sharing bank account information, sending static documents, sending their wiring instruction over email. Our question was, why isn’t there a Venmo like solution for raising capital and deploying that capital? And that’s where Veraven was born. So we support not only real estate, but venture, private equity, all asset classes and all investment vehicle types, whether it’s a fund or deal by deal syndications.

Dylan Silver (01:29.556)
On a personal note, what’s your, was this your entry point into the real estate space or were you active outside of this beforehand?

Rodney Reisdorf (01:39.998)
This was my entry point. So my entire career has been focused in building early stage tech companies, everything from higher education tech to insure tech to now FinTech. The common theme as I look back over my career has been disrupting legacy industries and really, really antiquated processes with cutting edge technology. And that’s exactly what we’re doing for the private markets with VeraVent.

Dylan Silver (02:05.515)
think that’s that’s great. And when we were talking before the podcast started, I said, Yeah, I haven’t spoken to anyone at all. Who’s doing something similar. And there’s there’s other people who are disrupting in the real estate space. And when you’re first to market, it’s like, no one can catch up. No one you can try, but but but no one can catch up. And on a personal note, myself personally, I’m getting my real estate license, and I’m an active wholesaler. But

I’m also in an engineering boot camp that I just figured, hey, let me see if I can get through this. It’s not easy. So respect to all the software engineers out there. I think all the antiquated kind of like analog systems that are currently in place, not just in real estate, but in a lot of these bigger purchases that people make, there’s frustration associated with it. And I think that the public really

feels that and voices that it’s so frustrating I think for some people that you see for instance in the automotive industry which is where I came from before I got into real estate that people will make a purchase because they’re just so exhausted of the process. It’s not even because they they love where you know their option right now it’s just they’re they’re tired and the real estate industry there there’s it’s there but it’s ripe for disruption. So to your point you know there’s nobody doing I think what you guys are doing.

Rodney Reisdorf (03:31.795)
Yeah, for sure. And we’ve built everything from the ground up specific to supporting the real estate investment market and a purpose built financial infrastructure that handles large dollar volume of capital transactions between the deal makers and the syndicators and all their investors very efficiently and transparently and securely.

Dylan Silver (03:52.65)
What’s the the avatar if you will of the standard person using your platform is it a single family or is it someone who’s doing a commercial deal. What’s the typical use case.

Rodney Reisdorf (04:05.193)
It’s really dependent upon, you know, how, how are they gathering the funds for this? What, what, what, one of the fits is that, you know, isn’t, isn’t great for us. I’ll just kind of get out of the way is if they have a single source of capital or they’re doing, you know, some sort of loan to buy the property, regardless of if it’s single family or commercial where we have the greatest fit is where there’s anywhere from 10, you know, individual investors or,

you know, unique investors in on up. So anytime you’re looking at a syndication where you’re in the double digits of investors, and we have customers that start there and then quite literally have dozens to hundreds and sometimes these massive networks of thousands of investors that they’ve, you know, you know, curated on their own, where there’s definitely a correlation between the number of investors in a deal or in a syndication.

and the value they get out of our platform because as the number of investors goes up, the time goes up, the pain goes up, the frustration goes up, and all of that effort and pain and frustration is what we can take off of the plate of the deal or the syndicator to really allow them to focus on the three main things that they should be doing. And this is asset class agnostic. It’s as an investment sponsor, you should be focusing on finding great deals, closing those deals, and maximizing returns for your investors.

Dylan Silver (05:03.723)
Okay.

Rodney Reisdorf (05:29.457)
nothing else, but there’s a ton of other stuff that you need to focus on and that’s where we come in to take that all off of their plate.

Dylan Silver (05:35.344)
Yeah. Speaking of asset classes and maybe drilling in a bit here, I’ve got so many questions and I think listeners will as well. For the investors who are new to the platform and seeing how can I utilize this, how many doors do you think they have to be? Is it just for commercial? Could you do it for a large flip? What would be the use case for the investor there?

Rodney Reisdorf (05:59.304)
Yeah, so commercial large flip really anytime there’s a need to be raising capital for any asset class or any sort of real estate property class, we’re a perfect fit because not only do we facilitate the financial transactions and make it much, much easier for the investment sponsor to get all of their, you know, their fundraising requests out and collected and in and everything is fully trackable and traceable and you can see exactly where everything stands.

So the alternative to that, as a lot of people know, is once you have a deal and you have your investors secured and you want to start actually raising that capital and bringing in the funds, it’s a typically very manual process of sending emails around, putting a document on a static document sharing portal with bank account instructions on it. But not only do we support that, we support full data rooms, so documents that need to be shared pre, during, and post close of a deal.

Dylan Silver (06:40.216)
R.A.D.

Rodney Reisdorf (06:55.293)
Deal marketing so you can put together custom branded landing page about the property you’re acquiring. Investor e-signatures for subscription agreements. Everything beginning to end is what we support on our platform.

Dylan Silver (06:56.979)
it.

Dylan Silver (07:06.827)
Now for selfishly for investors who are looking at new builds or fix and flips and they maybe have one or two partners, would they be able to get use out of this or would you really need like 10 to 15 in order for this to be a fit for you?

Rodney Reisdorf (07:23.271)
No, even with a limited number of partners, it would still be use case because even at that scale, you’re still having to corral multiple touch points, multiple documents. And instead of having to have a really high tech stack of document sharing and digital signatures and bank accounts and everything else, you can consolidate that entire experience into one on our platform because we do have that built in banking. So one of the great things is the deal doesn’t even have to have

traditional bank account set up. You join the Verifin platform for the syndication or the deal you’re doing, you get built in banking, you have a secure place where you can request, receive, store and deploy capital out of. Everything is automatically ledgered and reconciled so that you never have to dig through ambiguous transactions in a bank account and wonder, you know, on the day of raising the funds, okay, we just got five wires of the same amount, whose hundred thousand dollars is whose because now we have to sift through it and have to then call back all of our investors and ask.

Hey, did you send the wire? And the last thing you want them to say is, yeah, we did. What do mean you didn’t get it? And then that just starts to erode that trust.

Dylan Silver (08:27.492)
Yeah. Yeah, that’s that can be a frustrating process. I know from firsthand experience.

When it when it comes to the you mentioned earlier tracking the deals that you’re doing and for folks who are trying to raise capital that’s of course huge. And it’s surprising that there this is not been tackled previously but people will ask you know what deals have you done. And this is this is really cause most people to do deals with the same people over and over again which is good. There’s rapport and there’s trust there. But I’m imagining that if you have a ledger

on a platform which can show, these are the deals that I did, these are the people that I worked with, it builds trust and expands opportunities. Am I getting that right? there, that’s a functionality, right?

Rodney Reisdorf (09:18.759)
Yeah, yeah, you’re getting that 100 % right. what we also offer is track record reporting. And what I mean by that is whether you’re on your second or third or fifth or 10th or 50th deal, what you can do is you have the whole history of your track record, whether it’s happened on Verivend or not. So we have the ability to import previous deals, previous track record. And that’s one of the biggest things that’s going to help a person who’s running a deal.

not only secure funds from their existing investor base to your point where you kind of stick with who you know, but to scale, you need to scale your investor base. And the way you’re going to do that is through reporting your track record, illustrating what you’ve done, what returns you’ve got on your previous deals, and building that trust. And these are all the things that investors are doing anyway, typically manually or through a team of analysts in Excel. So imagine being able to upload your previous 20 deals

Dylan Silver (09:52.23)
Yeah.

Rodney Reisdorf (10:15.073)
and before your eyes see 50 different charts and graphs and interactive tools to show what that deal and what that you know those returns have proven. That’s what you know our platform also does so that it not only helps you know people who are running deals raise capital much quicker and more efficiently from their investors but prove themselves and illustrate their track record so that they can build those further relationships with new potential investors.

Dylan Silver (10:39.738)
That’s huge and I’m not

I’m not aware of any competitors that you have, but I’m also not aware of what people are doing right now to show a track record. can tell you most people I think are just doing deals with the people they know because it’s not something that I think is common, which sounds crazy. But I’m glad to hear that there’s a solution out there. Branching off that a little bit.

One of the questions that I had was at the start of the deal when people are raising their funds through through VeraVent, your platform, you’re getting the funds together. At some point, you’re deploying it. How does that process work? Because I’m assuming that there’s people who are in charge of the syndication. And these investors, they are they people that they potentially don’t know that well and that they’re investing into someone’s fund or the syndication without

without really knowing them and therefore the trust is on that person to utilize the capital responsibly. Am I getting that right?

Rodney Reisdorf (11:46.868)
So the one thing that we don’t do is we don’t do any matchmaking. We don’t do any crowdfunding or crowdsourcing of deals. as an investment sponsor that’s using VeraVent, you’d still need to find your investors, build the relationships for them. And I mean, I’ve done the same thing. I’ve raised multiple rounds of funding for VeraVent itself, and there’s really no replacement for building those relationships and just that one-on-one time.

We can certainly compliment and supplement all of that with our technology and the track record reporting and the ease of use. But you still need to go out and cultivate those relationships. Now, to your point on the deployment of capital at the centerpiece of the Verivend account is what we call the Verivend vault. That’s your digital account where you can request, receive, store, and deploy funds out of. And when it comes time to

Dylan Silver (12:30.499)
So, thank

Rodney Reisdorf (12:42.515)
close on the transaction and invest in the asset, you can then send the funds out, do the closing all through the Verivin platform and have all of the incoming and outgoing transactions automatically ledgered in the platform.

Dylan Silver (12:55.734)
Wow, yeah, so I’m getting a clearer picture here. So just like I could Venmo anybody and receive money Venmo from anybody. Venmo is not co-signing the person that I’m sending the money to. They’re providing the platform and it’s making me feel more secure that the money is going to get there because there’s some other platforms. I’m not going to say any names where you think it’s going to be super

super secure and then it’s like, where is my money? So

Rodney Reisdorf (13:23.965)
Yeah, exactly. We pride ourselves on security. We’ve moved billions of dollars through our platform across hundreds of investment sponsors and thousands of deals. So we’ve been in market for about five years now and have had a really great track record of really just doing three things, allowing investment sponsors to get back to the important things that they should focus on, giving their LPs and investors a very frictionless and modern way to invest because part of our thesis is

You know, Dylan, if you get a capital call or a, you know, investment request from a sponsor and it’s a PDF or bank instructions and you have to take time out of your day, log into your banking site or even worse yet, go to your bank and have them send a wire. It’s, it’s going to be a friction laden process where if you get that same request on VeroVen where you can quite literally enter your banking information, just like you do on Venmo and hit submit, you’re likely going to invest over and over again with that same sponsor. So.

Dylan Silver (14:06.769)
Right.

Rodney Reisdorf (14:19.015)
you know, give the LPs a very moderate and frictionless experience so they keep coming back for more the next time that investment sponsor is doing their fifth, 10th or 50th deal. And then, you know, the other thing is just much better security for everyone for both sides. So no one’s ever having to share sensitive banking information over email, over documents. And then when it comes time to return capital to investors, whether it’s from an exit event or a sale or a distribution,

Dylan Silver (14:45.257)
Great.

Rodney Reisdorf (14:46.537)
We ensure 100 % deliverability because the funds go from the sponsor into each of the investors owned VeroVent vaults and they have their bank account connected. So as an investment sponsor, you’re never having to worry about manually collecting a whole bunch of people’s wiring information, manually sent those wires and have that wire anxiety of did the money actually get to the account that I wanted it to? Yeah.

Dylan Silver (15:06.747)
Get there. Yeah, yeah. mean, it’s the same way. I’m just comparing it to the analogy of Venmo. It’s like if I see their profile, I know this is really dumbing it down, but if I see their profile photo and I’ve already received money from them, I’m sending it back to them. I’m not concerned about it. Whereas on some of these other platforms, it’s like, I don’t know. And so maybe something similar there. And I was just about to ask that.

you know, the end process, you know, if you’re doing a flip, right, and you’ve got partners. And I think a lot of our members, the avatar of our members, someone doing 50 plus deals per year, we have some members are doing 100 plus, but a lot of them are fixing flip, a lot of them will do Airbnb short term rentals. And so the process of receiving and dispersing funds is super analog, I think, if they have partners, and I think this is

frankly, where a lot of people have frustration with partners and where partnerships can erode because, you know, things can happen with that money. And it doesn’t sound like that would be as big of an issue. Of course, of course, you you still have to trust the people that you work with. But when the money is in an account that that’s secure like that, it’s not like where did the money go? It’s very much traceable.

Rodney Reisdorf (16:25.449)
Absolutely. And it avoids all of the annoying questions of just like that, where’s the money or the checks in the mail or did you get the check and all of the silly, which aren’t so silly things that come up where, you know, I gave you, you know, as an investor, I gave the, you know, the partner, my bank account information a year ago, but now in the meantime, I change banks. It didn’t occur to me that I need to let them know that I’ve changed banks and they send it to my old bank account. And now that money’s just out in the ether and who knows where it is.

Dylan Silver (16:55.384)
Yeah, and I, I, I’m glad that’s never happened to me. It sounds awful, but I know it’s happened to people and I want to pivot a little bit here and talk about some of the difficulties that people face on the side of unexpected expenses and how this can be, how this is handled. Like you, you previously said, you know, you have to trust the people that you’re, you’re working with. But are there any, any kind of like

parameters as far as a description of what the money will be used for, can that change over time, depending on the project? Like for instance, if you’re going over budget, is there some type of guidelines, which is like, hey, this is what the money will be used for. And if we need more, we’ll have to request it or we’ll let you know, or is it pretty much like whoever is in charge of the syndication, they decide whatever happens happens.

Rodney Reisdorf (17:47.892)
So in my opinion, transparency is always key, right? Before, during, and after the deal. So just making sure that the investment sponsor is as clear and upfront with their investors and potential investors. They disclose all the risks. They disclose the what ifs of if it is going over budget, we need to call more capital, what that capital is going to be used for, what the capital, that first tranche or the first several tranches of capital are going to be used for. But in our platform,

we give the customer the ability to put together a custom branded landing page for their offering so that they can put all of that information in there. They can put pictures, multimedia of the property, documents, if they have a PPM, if they’re raising on that, or they can just put disclosure statements there. And then they can keep that as just a running update. So as the project continues,

Dylan Silver (18:26.5)
Yeah.

Rodney Reisdorf (18:42.685)
They can post announcements and updates, whether they’re documents or multimedia or just text. And it’s a great replacement for what typically is happening over just a massive blind carbon copy email list. So the great thing is, you you’ve got all your investors attached to a given deal. You put an announcement in there. They all get an instant email notification that says a new announcement was just posted to this project. They have their investor portal on their end in VeriVend.

Dylan Silver (18:54.467)
Yeah.

Rodney Reisdorf (19:07.827)
They go in, they can see it, they can communicate. We’ve got real-time messaging between sponsor and investor. So it just, keeps the entire flow of communication and information and financials in one place.

Dylan Silver (19:19.822)
So when people are raising capital, there’s like a public, if you will, like, I don’t want to say post, but something along those lines where they can say, hey, this is what I need capital for. And then on the back end, once they’ve raised the capital, there’s a way for them to communicate on the Verivin platform itself. Okay.

Rodney Reisdorf (19:41.395)
That’s correct, yeah, with all of the people who chose to invest in that property so they can continue keeping everybody up to date and, you know, through the platform.

Dylan Silver (19:51.332)
So in addition, this is super cool. In addition to just being, not just being a financial facilitator, it’s also facilitating communication and the project itself in all one place, a secured place where you know, hey, these are all the people in the deal. The message is getting to all of them. We’re able to also see our money in one place. We’re not having to filter between, you know, iMessage, WhatsApp, and you know, like multiple bank accounts that we can’t even see what’s going on.

I mean, it really seems like it’s everything in one place. Am I wrong?

Rodney Reisdorf (20:25.427)
Yeah, no, you’re definitely not wrong. You’re right on. And the first thing that we built was the payments infrastructure. And then after that, we quickly got feedback from our customers in the market that said, you know, the payments infrastructure is great for raising capital and deploying capital, but we want to do more. We don’t want to have to have VeroVend and Google Drive or a Dropbox and a DocuSign and a website and all these other things. So we really listened to our customers and that’s been one of the core

themes of what we are and how we build our product is we take customer feedback, market feedback, because at the end of the day, we want to make sure that we’re delivering really valuable features to our customers. And we just continue to expand out from there. We basically said, you know what, we’ve knocked down the hardest thing first, the financial infrastructure and the bidirectional flow of capital. Let’s continue to build things out so that our sponsors and their investors have everything in one single place.

Dylan Silver (21:19.875)
Hmm I’m imagining the answer to this question is gonna be no but I’m still gonna ask it because we have wholesalers who are part of this as well Do you do you see or are you aware of any use case where wholesalers could potentially either? find buyers for deals or potentially facilitate with assignment, I don’t know if out how Familiar you are with that but assignment of contract on verabend

Rodney Reisdorf (21:44.19)
I think there could be a use case to that. mean, it goes along, you know, similarly with a, you know, kind of a, you know, an offering. So if they wanted to put together, you know, an offering page for what they have as a wholesaler, again, they would need to find the people that they’re communicating that out to. So we’re not a marketplace. Somebody can’t just go to verivn.com and see all of the deals or all the properties that are available. But you know, that wholesaler or that assignment,

you know, could put together kind of the starting point and then market that opportunity out to their networks. And again, just keep all the communication in one place.

Dylan Silver (22:12.268)
together.

Dylan Silver (22:19.454)
I’m thinking about it and I know nothing like this exists currently, but the issue with with wholesalers of which I am one is you you don’t there’s so many that the investors don’t know who you are. They can’t see your track record. Right. So I’m thinking, you know, is maybe very benefit for some wholesalers if you have a deal and you know that, hey, I need someone to come in and buy this contract quickly. You can maybe potentially down the line, put it on very vend.

And if one investor can’t take the whole deal down himself, maybe two investors can take the deal down and then they buy the deal. There’s your end buyer and everybody’s happy. The seller gets the money, the wholesaler gets his assignment fee, maybe somehow. And the investors are able to take down a deal that they otherwise would not have facilitated by Veribet.

Rodney Reisdorf (23:04.295)
Yeah, I totally agree. And I think all of the underlying mechanics fit really well with what we’re doing to your points of communicating track record, you know, handling the transactions between one or multiple investors, communication, documents, information, and then actually closing that transaction. So yeah, there’s a lot of similarities between, you know, how we’re focusing on the real estate market and, the wholesalers.

Dylan Silver (23:30.635)
Well, people and I’m imagining there’s been lots of changes like you talked about. It was started as a strictly financial tool and then it became, hey, we got to have all our communication in one place. Do people have like a profile of some kind, maybe a public profile? Like if I wanted to know if I’m getting approached with a deal, can I can I click in and see all their history or is that something that’s like behind a wall or is that dependent on the person?

Rodney Reisdorf (23:55.082)
That depends on the person. So you can make it a publicly shareable link that the person can share out and say, here’s my track record or here’s my current deal or my offering. Or if the person wants to gate that behind a wall or behind an NDA or something like that, we have those options.

Dylan Silver (24:13.153)
I’m personally gonna look into this so I can put my, I don’t know if I can, because I didn’t have the deeds in my name. I was the wholesaler in them, maybe my investor partners can. It seems like such a great, was this something that you knew out the gate that you were gonna use a ledger to track their deals, or was this something that was requested after some time?

Rodney Reisdorf (24:35.655)
No, we knew out of the gate that we wanted to be the source of truth in the system of record, because as I think you and all the other viewers can agree with, there really isn’t any source of record in real estate or private market transactions, right? The source of record is a whole bunch of decentralized documents that are either subscription agreements or signed docs. And they’re just typically on someone’s desktop or in a shared drive somewhere.

but we’re operating at the transaction layer. And what I mean by that is, you know, everything is individually and specifically ledgered. There’s one source of truth. There’s no debate on what happened and when, or who sent the money to whom and at what time. So it’s, you know, it’s a immutable source of truth that just keeps everybody accountable.

Dylan Silver (25:23.53)
Yeah, I really like that. mean, I’m going to be I’m personally going to be utilizing it. I’m also going to be telling the people that I know that are on the wholesale on, hey, maybe there’s something that we can utilize with this. Would you also say, Rodney, that for folks who are in a W2 job, right, and they’re trying to get into real estate, maybe they don’t have a way to take down their first deal.

Is Varevan a way for them to pull money with their friends and take down that first deal where otherwise they might not have that? And are you seeing any of that? Are you seeing people who are maybe coming together and because of the security that Varevan provides, they’re doing their first deal.

Rodney Reisdorf (26:06.121)
Yeah, absolutely. And that spans all asset classes again, real estate, venture, private equity, whether somebody is doing something on the side or they’re just pulling money together for an SPV or a syndication or a property with their friends. It’s a great tool to use because typically those people, this is their first time they’re pulling down a deal. They don’t have a lot of time or resources to invest in doing that. So by

Dylan Silver (26:27.946)
Yeah.

Rodney Reisdorf (26:35.453)
you know, doing it on our platform, they can facilitate that and you know, whether they have 10 or 20 or 50 friends that are going to be pulling their money together, it just makes it that much more efficient and economical. So they’re not having to, you know, pay through the nose or have to spend a whole bunch of time working on this while they’re working at their W2 job or focusing on something else if they’re just trying to do this on the side.

Dylan Silver (26:57.166)
I love it. I love it because I have I’m in the DFW Metroplex area. But I have friends in San Antonio where I live for five years. I’m from New Jersey. I have friends in the Dominican Republic where I’ve spent more than a month the last year. And it was just there in February. I’ve got friends in Florida and we all talk about real estate.

But the thing is, is it’s kind of I don’t want to say it’s uncomfortable, because that’s not the right word. But it can be a little bit tricky to to breach the subject of pooling money together. And there’s currently no way to do that. So we’ll all have like separate ideas and accounts. But if we were able to store money in one place, which I think is something we could do, we could take down a deal together, even if it was a smaller deal like a mobile home and land.

And that could be our way to get started and going.

Rodney Reisdorf (27:51.678)
Yeah, for sure. think your point of it being tricky or even awkward is right on because if you want to start pooling money together, what’s the alternative? You set up a joint bank account for an entity or you just have people Venmoing you and then it’s like, well, I sent it to Dylan’s personal Venmo account. Is it actually going to go to what the property is? So yeah, I mean, it’s a great way for people to build that trust, whether it’s between them and their friends or them and their investors.

Dylan Silver (28:08.413)
Yeah, exactly.

Rodney Reisdorf (28:20.327)
and just have it be all transparent and audible because everybody can see everything.

Dylan Silver (28:26.569)
I guess, know, with all this said, and we could have tackled this probably at the top of the podcast, but where did the idea come from? Because obviously, I see the value in it. And I think all of our listeners will see as well. But there is nothing that currently does this. Was it just obvious? Was it something that you and your founders stumbled upon? Or was it less obvious and almost something that matriculated over time?

Rodney Reisdorf (28:54.089)
it was, it was the latter. So I’ll give you the quick history of, how Verivend came to be. So when we founded five, five and a half years ago, the initial idea for Verivend was let’s build a Venmo like platform for industries that have been traditionally underserved in AR and AP. So think everything from industrials, manufacturing, transportation, logistics, waste management, you know, these multimillion dollar businesses that are all running on paper and checks and waiting for things in the mail.

So we went to market with that. We had some really good traction, but nothing ever really felt right. We never felt like we were moving in one meaningful direction. And what happened was when we raised our first funding round for our own company, I said, well, why don’t we just use our own platform, right? mean, sending out a fundraising request and getting that funded versus sending out an invoice and getting that paid, which is what our customers were doing at the time, wasn’t all too different.

Dylan Silver (29:37.629)
Right.

Rodney Reisdorf (29:48.83)
So we did that and then we had this aha moment where we realized, wow, that was great for taking in funding from investors. And then what further validated that was our investors at the time were a lot of friends and family, some small syndication groups. They came back to us and said, you know, we’re really sick and tired of dealing with all of the pain and the frustration of pooling money together to get into these deals. Can we use VeroVen because we see the potential now that we’ve used it. So we really made the strategic decision at that point.

Dylan Silver (30:00.798)
Right.

Dylan Silver (30:10.437)
Yep.

Rodney Reisdorf (30:16.425)
to wind down all of the other customer profiles that we were targeting and just go all in and refocus ourself as being that Venmo for the private markets and have it look back and it’s been great.

Dylan Silver (30:29.01)
I love it. love it. I’ve got friends who I’ve got these podcasts until 5 p.m. today, Texas time. But I’ve got some friends I’m to call as soon as five hits and say, hey, we got to look in a very event because, you know, sending money to your LLC, although it sounds I trust you, I need to verify I got to trust and verify. So let’s take a look at very event. We’re coming up. No, no, go ahead.

Rodney Reisdorf (30:38.537)
you

Rodney Reisdorf (30:49.575)
I appreciate that. and to your point, nothing else in the market exists like this. There is no other financial platform for private market investments. There’s of course many other syndication platforms that let you put together a deal room and nice flashy materials, but when it comes down to actually funding the transaction, which in my point of view is one of the most sacred things because that’s when it really comes down to the rubber meeting the road and the money going in.

Nobody else does it. It’s the typical status quo of, Dylan, thanks for investing. Just send your money to this bank account or, you know, I have a distribution for you. Give me your bank account information. And it’s just incredibly antiquated.

Dylan Silver (31:22.61)
Yeah.

Dylan Silver (31:28.369)
That’s exactly right. It’s antiquated. We’re coming up on time here, Rodney. Where can folks get a hold of you?

Rodney Reisdorf (31:36.563)
So my email is Rodney, R-O-D-N-E-Y at verivend.com, V-E-R-I-V-E-N-D.com. You can also go to verivend.com. We’ve got some great information, some videos there for how we support investment sponsors and would love to talk to anybody more if this seems like we can be helpful.

Dylan Silver (31:56.189)
That wraps up another episode of the Real Estate Pros podcast brought to you by Investor Fuel, the nation’s premier real estate mastermind. look, if you are raising capital, if you are in the real estate space and like many of our listeners trying to figure out how to take down your first deal with maybe your friends, look into VeroVen and look into this platform because I don’t think there’s anything close to what they’re doing over there. So Rodney, thanks for your time today on the show.

Rodney Reisdorf (32:24.852)
Thanks, Dylan.

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