How to Become an Authorized Authority

Mike Hambright (00:00.876)
Hey everyone, welcome back to the show. Today I’m here with my good friend Jeremy Knauff. We’re going to be talking about, he’s a PR authority, we’re going be talking about how to become an authority in your market that helps you kind of grow your business and build a stronger brand for you and your business as well. So Jeremy, welcome to the show. I got tongue tied right out of the gate here. So yeah, you and I were just talking for a while. We talked about a lot of stuff and so I want to make sure.

Jeremy Knauff (00:17.456)
Thanks for having me, brother. Yeah, I noticed that.

I think the leaf blower got you off your game.

Mike Hambright (00:28.268)
Yeah, well that is the thing. Yeah, for the people that are listening, we’re about to hit record and there’s somebody blowing leaves right outside of my window here, so never fails. But Jeremy, welcome to the show, glad to have you, always good to see you. Tell us a little bit about your background.

Jeremy Knauff (00:41.914)
Man, so I’ve got kind of a wild journey. I got out of the Marine Corps when I was a much younger man and started my first agency, which failed miserably. And then I kind of spent some time regrouping. And when I eventually started my next agency, I ran that several years until I was blindsided by a health crisis that nearly killed me.

And from there, I spent about two years on my deathbed while the business withered away and we spent damn near everything we had just trying to stay alive. And that was when I leveraged public relations to put myself back on the map. And it went so big and so fast, you know, it was like more than anything I’d ever done up to that point. Things just blew up virtually overnight.

And that was when I realized that this is something that everybody needs. There’s so many great entrepreneurs out there. They’re running amazing businesses, really focused on bringing real value to their clients.

and they’re just not making the impact that they want to make because they’re not as well known. They’re not as authoritative. They’re not as trusted. So that was when we pivoted to focus entirely on PR and we’ve basically built that process around, you know, taking somebody who’s an expert at what they do and turning them into a recognized authority so that they can attract more opportunities and earn more money. Thank you.

Mike Hambright (02:07.15)
That’s amazing. Yeah, I think, you know, I’ve heard this phrase a lot lately that there’s this trust recession and really in society these days. mean, everybody’s using social media, but nobody trusts anybody. Nobody trusts the media. Nobody trusts their neighbors because they saw which political side was in their yard maybe. Like there’s just this recession, right? And I think people are hungrier than ever for relationships.

Jeremy Knauff (02:25.648)
Ha ha ha ha ha.

Mike Hambright (02:32.258)
And they’re hungrier than ever for, know, when they need to do a thing, they need to buy something, they need to transact, they need to sell something, that they can trust who they’re going to. And they’re not just going to trust it just because…

they just saw an ad necessarily, right? Like that’s where maybe where things kind of start. And that’s really the beauty of the way that I mean, I’m sure you would define PR very differently than me. But it’s something that gives you authority. So that you’re the trusted advisor that people need when they need it. They’re like, this is the person like they feel like their work is done, right? And so would you agree with some variation of that? Or? I’m sure you could say better than me.

Jeremy Knauff (02:49.626)
Right.

Jeremy Knauff (03:09.25)
Absolutely. And it’s well, and it’s it’s a little more nuanced too, right? Like you mentioned that, you know, trust in the media is really low right now. It frankly, it’s at an all time low. But it still has tremendous power. I forget the exact stat. It was God, I think it was in the in the teens or 20s, somewhere in that range. But the crazy thing is

Despite that, you know when somebody is featured in the media even if it’s just your local, you know TV channel or your local newspaper When somebody’s featured in the media that carries a lot of weight even though somebody doesn’t trust the media in general, right? And when we don’t trust the media, I think we generally think about things like politics or health or the economy But when they’re citing an expert it’s it seems to be treated differently. It’s it’s

Mike Hambright (04:02.338)
Yeah, yeah.

Jeremy Knauff (04:03.466)
It just comes off different. So it’s still tremendous power, but PR has changed a lot over the years. So it used to be, you you get a major feature in a tier one media outlet like Entrepreneur or Inc Magazine and your world could change virtually overnight. And that’s not really how it works anymore. There’s other components to it now. So it’s not just getting featured in the media, but it’s also what you’re doing on social media.

It’s also the reviews on the various platforms like your Google Business Profile or Facebook or what is it, Foursquare, any of the other review platforms. So it’s a much more fragmented world and it takes a lot more effort, but it’s still an absolutely critical component of running a business today.

Mike Hambright (04:51.726)
Yeah, and I think a lot of…

Talk about kind of different jobs sees a lot of channels for marketing that people use of tons of different channels depending on what your business is But a lot of it, you know, I think of this type of stuff that you do for PR I know you help people it’s very well coordinated like a lot of people when they do marketing from channel to channel to channel, it’s very Disconnected and it just it’s like every one of them is an individual campaign instead of it being this comprehensive thing I mean the best PR is cross-platform it feels the

same right?

Jeremy Knauff (05:28.068)
Yeah, everything has to basically work together. So when it comes to the PR side, first of all, you have to have a strategy. There has to be

a for what you’re trying to accomplish and then all of the pieces need to align with that. But you also have to factor in how you’re using social media. You have to factor in all of your other marketing channels like email, presentations at events, any other channel that you’re using. All of these things play a role and if you get them all working together, it makes a dramatic impact. So case in point, your friend and mine, Dr. David Phelps, one of the smartest humans that we know out there, we’ve been working

with him for a while and one of the things that we did was we really wanted to cement him in as this economic genius, which he is. So we started by getting him featured in a lot of outlets being quoted. Then we leveraged that into creating columns, right, where he had the opportunity to write at these media outlets.

Then several years ago, Florida signed this financial literacy curriculum into law. And so when I heard about that, we then reached out through my contacts at the DeSantis administration and the Department of Education. We got him seated on that working group with Kim Kiyosaki. The whole group was 13 people. Him and Kim were the only two financial experts. Everybody else was educators, curriculum developers, things like that. So.

We got him seated there to help Florida develop that financial literacy curriculum. So now from that point on, he can say he’s the guy that helped Florida develop its financial literacy curriculum that’s implemented in every single K through 12 school throughout the state. Then we did a joint thing with Johns Hopkins University. A of people don’t know they have a business school. So we had him, Kim, Lori was out there as well, and a few other people, and we had them on a panel speaking to that university’s master’s level real estate program.

Jeremy Knauff (07:24.52)
So just keep working up the food chain and cementing in these signals of your authority status, but it was all strategic. It was all part of a plan and every single piece worked together.

Mike Hambright (07:39.17)
That’s great. Can you talk a little bit about, you know, a lot of times we talk about building a brand and as entrepreneurs, we represent a few people.

or a few things, right? Sometimes ourselves and sometimes our company. A lot of us as entrepreneurs are the face of our company. Sometimes we’re not, so we might wanna just try to promote our brand. just talk about from a PR perspective, the differences between, and I guess your recommendations on how to think about it in terms of your personal brand with you as the face and your name versus your brand and how that interplay works.

Jeremy Knauff (08:14.266)
That’s a great question, Mike. So first of all, everybody has a personal brand today, whether you like it or not, whether you want that to be the case or not. That is just a fact of today’s market.

Even if, let’s say you’ve got your company brand out there and that’s the only branding you’re doing, I promise you, people are going and looking up who owns that company. What does that guy or that girl stand for? What do they believe, right? Who are they voting for? That’s a hot one lately, right? So who you are as a person plays a huge role and that’s not something you can avoid anymore. So.

Now, I will take a little step back from that and say there are scenarios where there’s not a personal brand. Like there’s multi-billion dollar companies that it’s just a giant corporation. But for most of us, if we’re going to have a business, it’s generally going to be a small business. We’re not, most of us aren’t doing billions of dollars in revenue. We don’t have the resources to do the branding that would be required to get a company that size without a face behind it. So the first thing is you have to

whatever it is you stand for, you have to really know what that is and that has to be part of everything you’re putting out there. So the mistake I see a lot of people make is they’ll get on social media and they’ll just post whatever crosses their mind or whatever triggers their emotions.

Mike Hambright (09:35.886)
Most most are doing that

Jeremy Knauff (09:39.694)
Yeah, absolutely. You know, case in point, there’s there’s a whole bunch of people that I used to like and respect. And I’m just watching them come unhinged lately over politics. And it’s they’re not even talking about business. They’re not talking about anything logical. All it is is this 24 seven bash fest. And it makes them look emotionally unhinged, emotionally unstable. And it’s just not somebody you want to do business with, whether you agree with them or not. And so that’s something we have to be careful about, because we

We’ve got these little magical devices in our hands 24-7 and it’s really easy to get on there and just type something out real quick when you have that emotion. But we have to be strategic in what we put out there. I have a concept that I call the five pillars.

And basically what we do is we identify five core topics that you are passionate about, things that really kind of make you who you are and what you believe in. Right. So for me, obviously, I’m talking about public relations. I’m talking about marketing in the broader sense. I’m talking about overcoming adversity. Right. I’ve had my share of challenges and I know how dark that can get. So that’s one of the big things I talk about. I also talk about freedom, freedom in all sense.

financial regulation, all of that. And then veterans issues, right? So basically every piece of content that I’m going to create is going to fall under one of those five pillars. Now it may seem like that could be limiting. It’s really not because I can connect damn near anything to one of those five pillars pretty easily.

And when you do that, you’re developing this consistent brand about who you are and what you stand for. And that’s going to attract the right people, but it’s also going to repel the wrong people. So that’s just as important. We don’t want to work with everybody. We want to work with the people who are most aligned with what we believe. We want to work with the people who we’re going to work best with. If I was out here, you know,

Jeremy Knauff (11:48.396)
screaming some kind of political stuff and I’m like completely different mindset than you, you know, we’re probably not going to get along super well. But if we have the same beliefs, the same mindsets, we’ll get along a lot better. So the same applies for your brand. Now, this doesn’t mean you have to get out there and be outrageous and, you know, scream about whatever it is you believe. You just you bring value through those topics. And that demonstrates to your audience who you are, what you stand for and what you believe in.

Mike Hambright (12:19.318)
And how important is it for, I mean, obviously your personal brand and as the owner of the company, they need to be aligned, right? mean, you should be trying to attract things into the marketplace, but sometimes people would say, hey, on social media, for example, like I have my personal profile and then I have my business profile and I try to like separate things there, but it doesn’t quite work that way, right? And people are just gonna find you however they find you.

Jeremy Knauff (12:43.736)
No. Yeah, they’re gonna, even if you’re relatively quiet on social media, they’re gonna look from that, if they’re considering doing business with your company, they’re gonna go look you up, right? They’re going to go and look on Facebook, they’re gonna look on Instagram, they’re gonna look on all the different platforms and see who you are, see what you’re posting. And they’re probably gonna spend some time digging through Google. There’s a lot of people that I’ve considered working with.

And then when I dug into some of the things that they would comment online and I just watched them be completely unhinged, I’ve walked away from that before walking into it. Everybody’s gonna do the same thing. And it’s not necessarily a bad thing. Like I said, it’s that alignment that creates a strong tribe. The people who are passionate about whatever it is that you believe,

There’s a whole other group of people who are going to be passionate about how stupid you are for believing those things. And that’s okay. Right? Because the things that make this group of people hate you are the same things that are going to make this group of people love you. So it’s not bad. It’s just, it’s a lot of people, have this mindset of, well I have to appeal to everyone. And that’s just not possible. You have to, right. There has to be something in order for people to be passionate about what you do. And by nature, that means it’s going

Mike Hambright (13:56.782)
It’s not possible.

Jeremy Knauff (14:05.298)
to turn some people off.

Mike Hambright (14:06.734)
Yeah, absolutely. So it’s easy. Anybody can get on social media and start posting stuff, right? I there needs to be a strategy behind you post it. you’re trying to build your brand, if you’re just trying to live your life and not trying to tie your business to your brand, that might be a little bit of a different story. But when you’re trying to methodically use PR tactics to help you build your brand, let’s move beyond social media. How do you get featured in the media as an entrepreneur?

Jeremy Knauff (14:32.388)
Yeah.

Jeremy Knauff (14:36.816)
So we’ll actually take a step back to social for a second because that plays a huge role. And this whole thing with the five pillars, if you’re out here sharing your knowledge, you’re sharing great advice, like you do a great job of this. You’re always sharing tips and advice and knowledge about real estate investing. That is a key component to getting featured in the media because the first thing a journalist is going to do when you pitch them is they’re gonna go look you up on social media. And they’re looking for two things. First,

they’re looking to see if you are actually an expert because their job is dependent on providing useful and accurate information. So if they feature you and you’re not actually an expert, that reflects poorly on them and it could lead to them losing their job. So they’re gonna look you up and make sure you are actually a legitimate expert and the content that you’re sharing on social media is a great indicator of that. And in your case,

I’ve seen numerous times where you’ll post something, it’s great advice. And then not only is that advice there, but there’s a ton of engagement, right? People who know, like and trust you are coming in and they’re liking the post, they’re commenting on it, they’re sharing it. And those are all signs that you’re legitimate, that you’re an actual expert that other people know, like and trust. So this is a huge component of getting featured in the media.

And once that’s in place, and by the way, after they look at your expertise, they’re also gonna look at your views, your political beliefs, what you stand for. So that is a thing where…

You have to be careful who you’re pitching and not so much careful in the sense of it’s going to cause a problem. But if you pitch a journalist who has a vastly different worldview than you do, your chances of getting featured if they connect the dots on that are probably pretty slim. you know, just look at that when you’re building your media list. But, you know, once you’ve got a good amount of content out there and there’s good engagement on there and people are really showing that they value what you’re putting out there,

Jeremy Knauff (16:45.276)
in a good position to start pitching. And at that point, it’s a matter of building your media list and beginning to pitch the journalists. You know, when it comes to building the list, the big thing I always tell people is this is not a numbers game. It’s a relationship game. The mistake I see people make is they’ll go and they’ll find some tool like my name is listed because I’m in addition to being a publicist. I’m also a journalist. I write for several news outlets.

And so I’m in all of these databases, particularly the ones that other publicists use.

And I cannot even begin to tell you the number of absolutely ridiculous pitches that I get for things that, I would never cover. I don’t really write about other people. write, you know, if I’m writing for an outlet, I’m writing with PR or marketing advice. So these people will just see that, hey, Jeremy writes for Entrepreneur Magazine or Jeremy writes for Newsmax or, you know, whatever other outlet. So let me just add that name to this list and I’ll just blast this out to everybody.

Mike Hambright (17:51.747)
Right.

Jeremy Knauff (17:52.64)
It’s a failed strategy, right? It shows the journalist who’s receiving that, that you haven’t actually done your homework. You haven’t actually researched the type of content they write, the type of topics that they cover. So you wanna take a look at, what I like to do is I will typically start off by looking at local media outlets and trade publications. Those are a lot easier to get in the door because there is that.

that aspect where you’re, there’s a similarity, there’s an angle here, right? So, know, Inmin, for example, Realtor Magazine, know, big real estate publications like this, you probably have a lot of mutual connections. So you reach out to the journalist through one of those connections, you’re gonna get a lot further than sending out a cold email. But what you do is start building this list.

Mike Hambright (18:45.027)
Mm-hmm.

Jeremy Knauff (18:49.754)
and you want to focus on relevance. So trade publications, like your real estate publications, investing publications, things like that, that’s a great place to start because they’re always looking for great content, they’re always looking for great stories, but they can only keep tabs on so many different things. So if you’re coming to them with a great idea, that’s a win for everybody. But you want to build this list.

and start pitching those specific people, but don’t just look at it from the pitch. Look at it from the perspective of building relationships. I’ve had a lot of cases where I’ll pitch a particular journalist for a year, two years in some cases, and I get no responses at all during that entire time. And then out of the blue,

I might pitch them and they’ll say yes, or I might not even be emailing them and they just reach out to me and say, hey, do you happen to have somebody that can talk about this? So it’s that consistency. If you’re pitching and A, they’re the right journalist to pitch that story to, right? It’s relevant. And B, you’re consistently doing it well, then you’re still building a relationship even if they’re not necessarily responding back. So that’s a great place to start.

Mike Hambright (20:01.174)
Right. Yeah. And sometimes when you have that relationship, they’ll ask you like, Hey, I, I don’t want to cover this, but could you cover that? Or like you said, do you know somebody? Sometimes they’ll, they like, they need something and they’re going to come to you because they know that you’ve been tapping them on the shoulder proverbial. Right. Yeah.

Jeremy Knauff (20:18.074)
Yeah, absolutely. In fact, there was a fun little exercise we did at Damon Remy’s mastermind a few months ago. And I was teaching them some things about some of the strategies and tactics we use. And after we went through this kind of workshop,

I pulled one of the guys from the group up and we basically had him pitch a journalist live on speaker phone. He was not prepared for that. was a little, you know, hands shaking like leaves and whatnot. But it was a good reporter friend of mine from Fox Business. And we pitched the story which ended up.

Mike Hambright (20:42.304)
wow.

Jeremy Knauff (20:57.336)
it did end up turning into a story. But immediately once we got off the phone, she texts me back and she’s like, hey, by the way, I’ve got this other story I’m working on about XYZ. She’s like, do happen to have anybody for that? Absolutely, right? So now I’m in the back of the room putting together all the pieces for that. I have that happen with journalists all the time, because one of the things that I do is if they need a source,

even if it’s not a client of mine, I’m going to connect them with that source because it makes me more valuable to that journalist and it really makes me stand out. And I mean, this is something that we all just do in business, right? We look for ways to bring value and that’s a really good way to bring value while really building that relationship.

Mike Hambright (21:27.853)
Right.

Mike Hambright (21:39.918)
Yep. So would you say, and I’m sure it’s not 100 % necessary, but would you say?

It’s kind of like you got to play T-ball before you play Little League, you got to play Little League before you make it to college and on and on. Not necessarily, but you know, would you say that the best way for people to get started is, know, obviously they could hire somebody like you that runs an agency that can kind of help hold their hand through this, or they can just start putting content down or building, creating content like locally, almost building up their portfolio of like, this is what I’ve done. And then eventually the bigger players are looking to see

Jeremy Knauff (21:51.675)
Yeah.

Mike Hambright (22:13.776)
what else have you done? It’s like, it gives you that credibility that you’ve done those things already. Is that fair? Yeah.

Jeremy Knauff (22:19.938)
Absolutely. The way I look at it is it’s absolutely easier to get into local and trade publications, but it doesn’t mean that you can’t get into a national, but there’s going to be a lot more scrutiny. So in my case, obviously I’ve got the relationships. I can take somebody who

Mike Hambright (22:29.974)
Right. Yep.

Jeremy Knauff (22:37.04)
has nothing and get them in simply because of the relationships that I have and the trust that I’ve developed with those journalists. But for most people, and in fact, that’s even how it was in my own journey. When I kind of came off my deathbed, I had been gone for two years. I was a ghost. you know, two years in the marketing world, I might as well be some rando on Fiverr at that point, right? So I started off on social media. I started off writing on my own blog and

then I leveraged so I had this really great article I wrote about God now that I’m thinking about it can’t remember what the hell it was. But I wrote a great article which I then leveraged into me being a guest on one of the top podcasts. At that time, it was in the SEO industry. This is back when I still ran Spartan as a full service agency. And one of our core focuses at the time was SEO. So

I wrote this great SEO article, everybody loved it. I then used that and pitched one of the top podcasts in the SEO industry for me to be a guest to talk about that topic. So I came on, they loved it. It was one of the most downloaded episodes they ever had. I then leveraged that into a few other podcasts and then I leveraged that collectively into a column at the top search engine publication in the world.

So it’s basically working up the food chain. And then from there, Forbes, Entrepreneur, Inc. And then it’s just all gravy at that point.

Mike Hambright (24:14.188)
Right, right, yep. So a lot of times entrepreneurs don’t get involved with PR.

until they have a crisis, right? Like something bad happens and you and I have a common friend that recently had something bad happen and it was just kind of an attack in their market and it happens for real estate investors. Sometimes you get positioned as the person that’s trying to take advantage of somebody or whatever, whatever. anybody can say anything about it and unfortunately sometimes the media likes to grab a hold of that because it tells a story that gets a lot of attention and you know what the reality is is sometimes it doesn’t matter whether it’s at least initially

Jeremy Knauff (24:24.72)
Yes.

Mike Hambright (24:51.14)
whether it’s even true or not. They just like to grab a hold of something that sounds like it could get some eyeballs on it, right? So what do you do in a PR crisis? And I guess also importantly, what do you not do when that happens?

Jeremy Knauff (25:05.21)
That’s a great question. know, and in that particular situation that you referenced, they definitely misrepresented the story. I don’t know if you stayed up to date on that as it kind of progressed, but he kind of he got he got the short end of the stick on that one. The journalist reached out to him and in her defense, she she was honest about her intentions. She did not make.

any kind of subtlety about how she felt about him and what a terrible person she thought he was. But he then got reached out by another journalist after that. And this guy played good cop. And he’s like, hey, look, you know, I know that so and so is doing this article about you. And I want to be I want to be the voice of reason. I want to come out here and tell your side of the story, because I hear what she’s doing and it’s bad. It doesn’t look good. And she’s you know, she’s terrible. Well.

that whole thing was a setup. That other journalist, A, they collaborated. I’m 99 % certain of that. But he came in playing the good guy so that he would get more information out of our friend. And when his article came out, it was exponentially worse than we expected from the First Lady. When the First Lady’s article came out later, her article was, I would say it was harsh.

Not quite fair, but somewhere close to it. The mistakes I see people make in those situations is…

responding when they shouldn’t or not responding when they should. And it’s a really delicate balancing act because we live in a world where I don’t care what the topic is, somebody’s going to be pissed off about something somewhere. And it’s really easy to get worked up about a thing. We’ve all seen it on social media. Some company will get canceled per se for a thing they did or a thing they think or a thing they posted.

Jeremy Knauff (27:12.226)
And what we have to do is we have to look at the situation and determine if there’s going to be an impact. So is this, you know, some person who has no audience and they’re just bitching on social media or is it an investigative journalist? Those are two very different scenarios. So we have to look at what the potential impact is. Is this person a person who can cause a real problem? One thing I want to back up on is before we get to that point, though, we want to look at

is this actually a problem? So don’t, don’t, what I’ll say here is, like, did you actually screw up? And if you did, then fix the problem. That’s the first thing, right? You can’t sweep it under the rug, but you don’t necessarily have to make a public statement. But we want to look at was a problem, did a problem actually occur? And if something did legitimately happen, well, then there’s merit to that complaint and that needs to be addressed. Maybe not publicly, but it needs to be addressed with that person.

Even if it’s not a legitimate complaint, that doesn’t mean we’re in the clear though. Because as we’ve seen on social media, you get the right person with the right audience, they can blow it up and turn it into a nightmare. So that’s where we then look at, you know, how big of a threat is this? Does this person have an audience? Do they have a platform? Can they get enough people talking about this? Because once something starts to go viral, then things can get out of hand pretty quickly. So then at that point, we just have to look at

Mike Hambright (28:39.565)
Mm-hmm.

Jeremy Knauff (28:42.704)
how do we now fix this problem in a way that a rational person would be satisfied? Because there are going to be cases where I don’t care what you do, you’re not going to make that person happy. But if we handle it in a way that most rational people would be happy with that response, then eventually it will die down and you’ll be okay. We have to take that as a case by case basis to kind of see, you know, what do we need to do, right? If.

You know, you made a mistake that resulted in somebody’s power being cut off, that’s one thing. If you made a mistake that resulted in their child dying, that’s an entirely different thing that requires very different responses. But when we respond, first of all, we have to take ourselves out of the equation. And that’s really difficult for most people because it’s an attack on you. Whether it’s justified or not, it’s an attack on you.

And our natural emotional reaction is, you know, puff up and you’re going to get defensive and you’re going to want to tell them all the reasons they’re wrong. And maybe they are wrong. But if you do that, they’re just going to dig in. So we have to address it in the way that makes sense in that context. And like I said, this, all of these are a case by case situation, but we have to take emotions out of it. We have to handle it. We have to handle it logically. And generally speaking,

If you can avoid it, don’t be the person that comments on it, right? Have somebody who has experience doing this be the voice in the face. That’s why you see when big companies screw up, they typically don’t get the CEO to stand up on a podium and tell the story. They’ll usually have a publicist who’s used to dealing with this, and a lot of times it will be somebody outside. It won’t even be in-house publicist because there is still going to be that degree of

feeling like they’re being attacked. But you get somebody who’s outside of the organization, there’s not that emotional connection in the same way. So they can respond a little bit colder, a little bit more clinically. And that’s what you need, is you need to be able to communicate and engage in a way that moves the process forward without further escalating it. And that’s the key to handling these in a way that doesn’t make the problem worse.

Mike Hambright (31:04.62)
Yeah, yeah, the key really ultimately is, mean, you don’t want to wait till you’re in a crisis. You want to kind of know how to handle this. But I think the real key is just to, mean, when this friend of mine had a problem, I was like, you’re the first call I made. like, hey, I need to connect you with somebody that needs help right now. for those of you that are out there right now, I’m connecting with my boy Jeremy here. So if you need help and you need to know how to manage this, most importantly, I think it’s easier to manage this if you’ve done.

your homework on the front end and you’re building up your brand and your reputation where people are more likely to kind of know, like, and trust you, then you’ve got something that you can kind of defend against instead of just coming out of the woodwork where a lot of times, you know, people like villains, so it’s real easy for them to paint you as a villain, especially if you’ve never been painted as a good guy before. But Jeremy, folks wanted to work with you or learn more about you, where can they go?

Jeremy Knauff (31:54.404)
Man, I am easy to find, you know, given what I do. if they, yes, if you search my name, you will find me on every social media platform. You’ll find my website, SpartanMedia.com. I’m easy to find. Just reach out to me through SpartanMedia and, or reach out to me through social media and get in touch.

Mike Hambright (31:58.132)
That’s right. Yeah, you’re everywhere.

Mike Hambright (32:16.234)
Awesome. Thanks for sharing some PR insights with us today.

Jeremy Knauff (32:19.354)
My pleasure, brother. Thanks for having me on.

Mike Hambright (32:20.46)
Yeah, everybody. You work hard to not be building a brand for yourself. I you’re building a brand whether you like it or not. And so you might as well control it a little bit more and make sure that you’re building a brand that can, you know, stand the test of time and hope you help you actually grow your business where you can stand out. There is this kind of trust recession going on and people are looking to work with people that they know, like and trust. And you could be that person. You just have to put a little effort into it and you have to put a little planning behind it. So appreciate you guys for joining us today. Hopefully you enjoyed today’s show.

Jeremy Knauff (32:37.35)
Yeah.

Jeremy Knauff (32:46.915)
Amen.

Mike Hambright (32:50.416)
We’ll see you on the next one.