
Show Summary
In this conversation, Mike Hambright and Brian Hanson discuss the practical applications of AI for real estate investors. They explore how AI can analyze data, create standard operating procedures (SOPs), enhance outreach and relationship building, and improve follow-up strategies. Brian shares insights on various AI tools and emphasizes the importance of asking the right questions to get the best results from AI. The discussion also touches on the future of AI in business and the necessity for entrepreneurs to adapt to these changes.
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Investor Fuel Show Transcript:
Mike Hambright (00:00.711)
Hey everybody, welcome back to the show. Today’s going to be amazing. We’re talking with my buddy, Brian Hanson here. We’re to be talking about AI for real estate investors. So if you’re ahead of the game, good for you. Most, feel like, at least feel like they’re behind because this is a fast moving target of where AI is going. And most importantly, like how to use it in your business, like practical reasons, practical ways. And we’re going to talk about that today. So Brian, good to see you buddy. Good, good. Yeah, man. You are announcing new, you’re basically.
Brian Hanson (00:23.362)
Hey, how’s it going? Thanks for having me. I appreciate it.
Mike Hambright (00:29.359)
all over social media talking about, here’s what’s new today, like many times throughout the day. And so it gets overwhelming. I feel like I’m fairly tech savvy, but I feel like I’m like a 110 year old man around some of the stuff that’s going on in the AI world right now. And I’m sure I’m not alone. So, but hey, before we jump into that, tell us a little bit about your background and how you kind of got to this point. Cause I know AI, nobody started in AI, AI is…
relatively new and you’ve got a kind of a rich background to share with us.
Brian Hanson (01:00.866)
Yeah, so I mainly came from a marketing and sales background. Originally from Iowa, I moved down to Florida back in 2001. Man, where does time go? And incidentally, I actually got into the real estate niche by getting a job with one of the trainers way back then in 2001. So I was working with them and I was like, man, this is pretty cool stuff. I can’t believe these guys are doing deals without using their own money and credit.
And I kept hearing the stories over and over. Got me excited and I started to go out and I did a handful of deals myself. Even got my next door neighbor’s house subject to back in the day. But what I realized really quickly is what I really loved was the marketing side of it. And at that point in time, I was just really trying to work my way up the corporate ladder. I wasn’t even out on my own yet. But I kept like kind of inching towards direct response marketing. And that gentleman at the time that I was working for
I was kind of looking at who does this guy learn from? And I started getting into like Dan Kennedy and Gary Halbert, some of the direct response marketing legends. And there were certain things that I kept hearing over and over. And like one, the famous one from Halbert is like to go find a starving crowd. was during that big crash was probably around 2000. What was that about seven or eight or? Yeah. I was just like, you know, it’s probably time for a shift.
Mike Hambright (02:22.707)
2007 or eight. Yeah.
Brian Hanson (02:28.834)
I don’t know what’s gonna happen with real estate. Like I’m young in my 20s and like, I just wanted to make sure that I do something that is stable, it was a, know, anytime it shifts, there’s a good part of it. You know what I mean? But I was just trying to figure out what to do next. And I knew people were not fixing their own vehicles at the time or buying new vehicles. They were trying to fix them because money started to get tight. And I decided to open up a auto parts company knowing nothing about cars. So I don’t even know how to change my own oil.
Mike Hambright (02:54.013)
Bye.
Brian Hanson (02:56.108)
And I grew one of the largest engine and transmission companies in North America as my first business. I just went out, I started a call center and I was getting parts from salvage yards using a website called Kardashian part and marking up the price without having the part inventory. And doing that, I realized kind of like, you know, I don’t really need to know anything about any of these businesses. I just need to know how to market. And that’s what I love. So when people say, go follow your passion,
Mike Hambright (03:00.157)
Wow.
Brian Hanson (03:25.932)
Luckily mine was marketing and I realized like I can transition and morph into anything at this point. Like I just got to go out, understand the audience and understand my competitors, which I’ve been very, really good at going in, figuring out what the competitors are doing and really getting inside the mind of the audience. And so then I just kept replicating that process and started over 300 different sites. And I was getting into everything from hot sauce to stone machinery. Then my, good friend and now partner.
Mike Hambright (03:31.357)
Yeah, that’s amazing.
Brian Hanson (03:53.858)
Francis, he was like, dude, you gotta be teaching people this stuff. So him and I decided to go out and start a company years ago, teaching people how to do internet marketing. And we started an internet marketing brand. And I’ve always been a loopholes guy. since I can’t even, like I was a little kid, I was always looking at a way to cut to the chase and do things faster. So long story short, like over all these years, I’ve really.
Mike Hambright (04:03.891)
Mm-hmm.
Brian Hanson (04:21.454)
I always gravitate towards the loopholes and then AI came out. And as you can imagine, it was like a gift made in heaven for me. It’s like loophole central. And so that’s why I really got obsessed with this, but it’s kind of, my story was really starting with a liking for marketing and growing massive companies with that background. And then AI came along and just made everything so much easier. So it a time saver.
Mike Hambright (04:27.899)
Yeah, I bet. Yeah.
Mike Hambright (04:46.227)
Yep, yep, yep, that’s awesome. So yeah, I hoping we could talk today about some practical uses, because obviously there are people that are using it for processing amazing amounts of data, creating SOPs and lots of stuff. We’re gonna talk about some of these things. There’s also a bunch of people that are just making funny pictures and doing stupid shit that really doesn’t help them in their business. It just distracts them from stuff, right? So we’ll focus today on the stuff that really is practical for…
real estate investor. maybe we could jump into, I know we talked a little bit ahead of time about some things that I think would be good, but maybe we could talk about just like the ability to analyze things and real estate investors are always looking at from comps to your competition to processing data and know stacking data to find out who to market to and things like that. Let’s just talk about the kind of analytical side of the business or I guess the you know some of the tools that are out there and how real estate investors could practically use those in their business.
business.
Brian Hanson (05:45.698)
Yeah, so there’s a lot of different things that you can analyze with AI and the tools that are available right now, especially with real estate investing. So one of the things that you can do is put large amounts of data into the LLM that you’re using. I guess a lot of people would probably be using ChatGBT, but you can take a poll of like the MLS of your city and pop it into ChatGBT and have it weed through all that data to take out the risk of buying.
So like if you literally wanted to know like the exact street that you need to focus on, it can do that. It can tell you like, if you wanted to buy anywhere in the entire city, this is the street I would focus on if you want to sell the next day. You can do like list stacking stuff with it where it can evaluate, you know, that they’re going through a divorce and have a tax delinquency and add up all that stuff together. And the cool thing with AI is it happens in seconds. So like that, you know, it’s…
It’s a big time saver that way. analyzing the market. So if you wanted to know like market trends, they keep changing. So the target’s always moving. AI can really plug into that stuff and give you up to date data. So most of the LLMs now have access to real time search. So there it’s not outdated stuff that they’re looking up. So if you were to use like Chaty BT and want to do a market analysis of all the different areas in the city,
Mike Hambright (06:47.219)
Yeah.
Brian Hanson (07:13.358)
it can go in in real time and find out what’s happening with all those areas like the crime rate, know, the schools in the area, how fast the homes are selling, what the comps are. Basically any little nook and cranny of data that you want, you can get access to now by either uploading that data or by searching the web. So the difference is one of the things that LLMs can’t do is access private data. So
If it’s public and it’s on the internet, it can be accessed and you can get really, really good data having it search live. If it’s not, you just need to upload that stuff inside of the LLM. So you can still do it. You’re just going to need access to it. instance, the MLS, it can’t access the MLS, but you can. So you can get access to it, pull out reports and put that in there and ask questions. So that’s one of ways you can.
Mike Hambright (07:47.249)
Mm-hmm.
Mike Hambright (08:03.217)
Yeah. So talk a little bit about that. think that’s where a lot of…
know, entrepreneur, I’d say we’re talking about real estate folks now, but it could be all entrepreneurs is like a lot of it. What’s going to come out is highly dependent upon how well you ask the right questions, whether it’s prompts or how good the data is kind of going into it. talk about that front end, because I think everybody understands the processing ability, but it’s kind of like the idea of like garbage in garbage out. Like if you don’t ask the right questions or you don’t put the right data in, or maybe it has to be structured in a certain way, like talk, are there any kind of tips that you would
give for how to ask the right questions, write the right prompts, or structure things so that you get the best, I guess, responses to those questions.
Brian Hanson (08:47.65)
Yeah, great, great question. So most of the people that end up deciding that AI is garbage, they’re like, you know, I didn’t see the hype. It didn’t live up to the hype that I kept hearing about. It comes back to that question of, well, that saying ask good questions and get good answers. Typically, they just don’t know how to use it. And there is a formula. I don’t have everything in front of me right now, but you want to give it like a role and tell it like what it is.
I’m the world’s greatest data analyst for real estate investing. So you give it a role, you give it some context, and then you give it its mission on what to accomplish. If you’re not really good at writing prompts yet, I can tell you that the best thing to do is just keep practicing and really looking at the kind of outputs you’re getting. But one of the best ways to start is asking the LLM what to do. Let’s just call it ChatGPT for the rest of this, just because everybody’s heard of ChatGPT probably.
If you’re stuck and you don’t know how to write good prompts and you don’t know like, you know, how to ask good questions, I should say, just ask a chat GPT to write the prompt for you. So tell it what you’re trying to accomplish and say, I want you to create, you’re, you’re the best prompt engineer in the world. I want you to create, like the best prompt that’s ever been made on accomplishing X and it’ll create the prompts for you. So there’s really like nothing that should be holding you back once you’re going to get used to that.
the Chat GPT itself can give you the answers to the problems that you’re having. Most people are trying to figure it out themselves and they’re not like doing stuff like that. Or the fact that they can sit and have full blown conversations with it instead of even texting. You can sit and talk to, like I put my AirPods on and talk to it as a business consultant. So yeah, I think that probably the best way for you to start is just asking it how do I create the best prompt for X and let it give it to you.
Mike Hambright (10:44.797)
Yeah, that’s awesome. And so there’s a lot of uses, it seems like practical uses for entrepreneurs, which are analyzing things, helping you kind of summarize things, guess, helping create SOPs in your business or processes. And a lot of people have started some SOPs, or they have…
like processes defined for a couple things, but not a lot of things. So maybe kind of share like how business owners can use different AI tools for creating, you know, amazing SOPs and processes for the business.
Brian Hanson (11:21.88)
Yeah, sure. So there’s probably two that come to mind. One is the stuff that you know how to do yourself. So if you already have a process in place, you just haven’t had it documented. Maybe you’re having virtual assistants work on projects for you, but they keep ghosting and leaving you and that exhaustion sets in that you got to train somebody again. It’s important to have those things, especially if you’re looking for an exit. You can’t exit unless there’s processes in the business. Otherwise, you’re to come along with it.
If it’s stuff that you do on a daily basis that you just want a process created for, there’s a really good tool called ScribeHow. And it just sits on your computer. And when you turn it on, it’ll literally, you just have to do the task. Like all you have to do is the task. So you turn it on and let’s say you’re going to get, we’ll just keep the topic real estate as an example. I’m getting notices of default from the courthouse records. So it’s not necessarily a hard process. It’s just, need to know how to do it.
in order for me to get that done. So I just turn it on and Scribe How will screen cap every single thing that I do. So it has computer vision and it can read everything happening on the screen. So it’ll create a like a little circle of every place that I click in a screenshot so they can see where I’m clicking at. And then it also puts directions, like click here on the button that says, you know, defaults. And because it can read the buttons and see what everything says.
So it actually writes the content and has the pictures and highlights every place that you click, giving them a step-by-step instruction on every single thing that you do. So if you hit the back button, it’ll go backwards. If you put in a URL, it says what URL you put in, and then it says hit the Enter button. So any action that you take on your computer, it literally creates the SOP step-by-step, where when it’s finished, it’s nearly impossible to screw up the task, because it doesn’t miss anything. It gets every single thing.
Mike Hambright (13:14.269)
Wow.
Brian Hanson (13:17.834)
And literally you don’t do anything. You just turn the thing on and it, the only thing that can kind of mess up with Scribe How is if you accidentally click something, it’s going to log that too. So you just got to go ahead back and hit the delete button. But that’s a user error type thing. Other than that, it like works flawlessly creating these things. And let’s face it, we all want them. We just don’t want to do it because it’s a lot of work. So this has been really a game changer for us to have those processes for the business.
Mike Hambright (13:31.485)
Yeah.
Mike Hambright (13:37.937)
Yeah.
Brian Hanson (13:42.53)
If it’s something that we don’t know how to do yet, like we want to create a process in the business for it and we haven’t added it yet, I would probably use a tool like Manus, which is what’s called an extension browser and tell it that I want it to create a guide on how to do something step-by-step in detail. And so what makes Manus a little bit different than other tools like ChatGBT is it takes control of your computer and goes out and can do multiple things.
It can go to all different types of websites. It can take the data and paste it into a doc for you and put it into a Google doc. It can create the images. It can format the document and make it all look pretty. It can do like a lot of stuff. So yeah, that’s the one that I would use if I needed to create it from scratch and I had no clue what I was doing. I’d just have Manit take over and do it for me.
Mike Hambright (14:27.027)
Mm-hmm.
Mike Hambright (14:35.355)
Yeah. And how do you do things? I was thinking of something that we, some people have processes, right? And they’ve maybe they have them in a pretty PDF and they want them to kind of all look the same. Like I wanted to have the same branding, same structure. So how do you go from maybe just creating a one-off like.
create a process for how to do this thing and it comes back and it’s five or 10 pages long. So like I wanna create all my SOPs that have the same structure, the same look and feel, like what are ways you can do that? Can you essentially upload something and say I want it to look structurally like this? You know what I mean? So it’s not just like a one-off thing.
Brian Hanson (15:09.964)
Yeah, so you can do stuff like that in Manus. So you can upload whatever it is. You can even add your logo in there and it’ll put it on the stuff and say I want to create this in this format. There’s like ebook creator type stuff like designer with two Rs at the end where you basically have a template and you just kind of change it out. Technically, Canva could do that for you too. It’s just having the template and pasting the stuff into Canva. So there’s…
several different options out there. I think most people probably use Canva for something like that. If it’s specific to like an ebook type formula, a lot of people use designer. It’s one of the most known ones for creating ebooks. And if I’m just having stuff created from scratch, again, I use Manus a lot for guides and I just tell it like, I’ll upload files that I want to say, make it look like this, and it’ll create the design for me.
Mike Hambright (16:00.669)
Yeah, yeah. that’s awesome. Okay. So a lot of folks, you know, certainly on the real estate side, they really care about, you know, some of the big things in the businesses. We talked about SOPs and analyzing things, but it’s outreach. It’s building relationships. It’s finding, you know, building buyers lists. It’s communicating with potential customers or clients or collaborators or things like that. So what are some tips and tricks for using AI for things like that?
Brian Hanson (16:28.524)
Yeah, so when it comes to outreach, there’s literally just so many things that you can do. I think if we were specifically talking about like the real estate investing side, you know, some of the contacts that you might want to make would be mortgage brokers trying to find people that have money to put down but couldn’t qualify. So you can put them in for seller financing realtors that might have like good deals or possibly they work with people.
they sold to cash buyers. So they’re like fixer upper types things and they know those buyers, but realtors can be really good. Other investors to build your buyers list, possibly tap into private lenders. stuff like that, you’re looking for somebody where you can identify what business they’re in. And I would probably look for those people on LinkedIn, because LinkedIn is the social place where you can figure out like, what are these people actually do? Some of the other platforms and places online, it’s hard to find that out.
Mike Hambright (17:22.812)
Yeah.
Brian Hanson (17:26.382)
In the case of LinkedIn, one of the tools that I prefer using is Hayreach. And Hayreach is a tool that I can basically say, I want to go after this target market. And what I want to accomplish is asking them if they want to be on my buyer’s list. So go after real estate investors in specific area or nationwide, whatever you want to do. But I could say, go after real estate investors in Jacksonville, Florida.
and put a messaging in that’s gonna contact them to see if they wanna be on my buyer’s list and I got properties. So what Hey Rachel do is it does all that stuff automatically. So it’ll go out and find that particular avatar, like their stuff, it can comment on it if you want and ask to be their friend. And then it’ll send out a message. Now I typically don’t like ask them ever to buy stuff like when I do that. I’m just trying to form a relationship. So it’s a relationship building.
You know, being on a buyer’s list, you’re not asking for anything. You’re trying to give them something. You know, trying to do business with mortgage brokers with their junk leads that they throw away. And, you know, maybe you tell them, I can’t pay you for those, but I could offer them to come back to you to refinance. It’s their choice, but I’ll recommend you, you know, stuff like that. But hey, exactly.
Mike Hambright (18:24.903)
Right.
Mike Hambright (18:40.487)
The lead, basically you gotta lead with value, right? Like yeah, we all get the DMs from any social platform that are like, right out, as soon as you see it, you’re like, my God, this is total spam, or like, this isn’t even a real person. Yeah, most of it, right?
Brian Hanson (18:52.28)
Yeah, most of them.
Yeah, so Hey Reach will automate all that for you. One of the reasons I was really attracted to the tool, it’s not the only one that does it right now, but it used to be when I first started using it, is it lets you stack multiple accounts. So you can have all of your employees, spouse, or whoever’s accounts on the Hey Reach campaign allowing you to reach more people at once. Because there is a certain limit that you can reach out to on LinkedIn before it slaps your account.
So the key is having multiple people. So I can have multiple people in the same campaign and it doesn’t hit the same person twice. It rotates them out over and over again, allowing us to reach a lot of people. So for us personally, we can reach 10,000 people a month and that’s all automated. So with my perfect avatar, so that can really help change a business dramatically.
Mike Hambright (19:46.621)
Yeah, that’s great. That’s great. So, and then how about like just communicating with relationships that already exist? I know.
You had recommended a tool called CloseBot to us previously that we use with Go High Level, which we can use to, again, we try to use it to start a conversation and then get a human involved. So some tools that are like, whether it’s following up on leads or trying to reengage like old leads or trying to set appointments for leads that we haven’t been able to set yet, like talk about some of the tools that are out there for that and kind of what’s working now.
Brian Hanson (20:07.598)
Mm-hmm.
Brian Hanson (20:19.874)
Yeah, so doing reach out stuff, close bot is probably one of the things that we use the most, with that. just because I can reach out to people on social, I can reach out to people on my email and my text. can carry those conversations over. So it remembers one to the next. I don’t typically use any bots for any of the high ticket type stuff. So if I’m selling something really expensive or like, let’s say it comes down to like getting the contract on a real estate deal.
which I’m not active in that myself, my partner is, but that’s when I would take the stuff over. I’m really only using bots to kindle the conversation to tee it up. Because the most daunting thing, especially in real estate, honestly, is you don’t want to kiss a lot of frogs. So if you can just always talk to the best people and the ones that are teed up. And also, the follow-up game is really important in that niche, as it is in many, but real estate especially.
time changes circumstances. So somebody might not have wanted to sell right away when they put their information on your opt-in, but 90 days to six months down the line could be a different story. And what I think that most people are not as effective as they should be with real estate is going back to those leads that they already paid for and pulling more out of it. So bots are really good at that because they can work around the clock for you. They don’t sleep, they don’t complain, they don’t call out of work.
Mike Hambright (21:38.29)
No doubt.
Brian Hanson (21:45.418)
But you can just set it up where it continues to do that follow up without you giving it one thought. And what’s really special about it is that it personalizes it. So it’s not like these canned follow up messages. It can literally change the conversation based on what the person’s saying and what it knows about them. It can show empathy to them. you know, during, if they’re having a hard situation, I’ll see it transform and start being really like, you know, I’m really sorry to hear that.
Mike Hambright (21:50.152)
Yeah.
Brian Hanson (22:11.828)
If it’s, if they’re joking around with it and trying to mess with my bot, it’ll start throwing it back at them and having more humor. So it’s really good at mirroring the customer as well. Yeah.
Mike Hambright (22:19.815)
Yeah, yeah, it’s amazing the conversations that it can have. So yeah, and the money is clearly in the follow up. mean, most real estate investors deals come over time. I mean, we’re marketing to people that have been distressed for years or decades and there are world class procrastinators. And so, you know, they’re generally not ready today. So follow up is critical. And where are things going with, you know, there’s definitely starting to be some
pretty good AI voice agents that I’ve heard where your call is taken by an AI agent. I this is more, I mean, I guess there’s inbound versus outbound. There’s probably some legal stuff that has concerns around more outbound, but the inbound stuff is starting to become popular now.
Brian Hanson (23:09.9)
Yeah. So, I definitely don’t recommend outbounding with it. that they’re, they’re definitely after the AI stuff. and they will penalize the crap audio for doing it. but on the list building side, if they’re on your list, it can be really helpful. you know, one of the ones that I feel is the best in my opinion, this stuff keeps growing. So my answer could be different in 30 days from now. that VAPI is a really good, VAPI. So really good option for voice.
Mike Hambright (23:20.711)
Yeah.
Mike Hambright (23:33.457)
Yeah, I’m sure.
Brian Hanson (23:39.944)
voice has come along quite a bit, so it’s a lot better now. I still prefer text over voice. You’re going to get way more connections. it’s going to sound better. and it’s just, I still prefer it if I, if I can use that over voice, but if I were to implement voice campaigns, that’s probably the one that I would use for ease of use and just all over quality. and it’s, it’s good for the reaching out to the people that have opted into your list. So.
With permission-based marketing, it’s another tool to have in your hat and just drop Cowboys, another one where it leaves personalized voicemails. So you can send out voicemails to everybody without having the long conversation and it’ll personalize them for everybody on the list, which is pretty cool with your voice, by the way. So if I wanted to send something out to like 10,000 people that said that they wanted to sell and haven’t yet, I can send a voice blast out using their name and everything in my voice.
Mike Hambright (24:27.222)
wow.
Brian Hanson (24:36.622)
and make it sound like I legitimately did it. there’s a lot of cool tools out there now.
Mike Hambright (24:41.575)
I’m checking that one out for sure. that’s like just basically a voice broadcast, but it personalizes it.
Brian Hanson (24:48.014)
Correct, yeah, it’s an AI driven one.
Mike Hambright (24:50.663)
that what does that integrate with high level?
Brian Hanson (24:54.487)
I believe it does.
Mike Hambright (24:55.175)
I’ll crack it out, but yeah, interesting for sure. Yeah. Yeah. I think at the end of the day, like for a lot of, know, we’re talking about real estate investors, entrepreneurs, like they need to find ways to use these tools. Otherwise you’re just going to be, you know, your competitors are going to be more and more efficient, more and more timely because they’re using tools that can make things happen. Like you said, they don’t sleep. They don’t call in sick. They’re not, you know, out today for some other reason. They’re just doing their job without complaining. Right.
Brian Hanson (25:23.522)
Yeah, exactly. Yeah. One thing I wanted to show, I didn’t mention this before, but the, talking to AI is one of the easiest things to do rather than type it. And I think a lot of people fall short on having access to a supercomputer to talk to as a business consultant, personal trainer to help hit peak performance, but
Let’s like use any industry you can do this, but using like real estate as an example again, I know some of the most difficult things. It’s getting motivated seller leads, it’s getting a buyer’s list, it’s getting funding for your deals, and it’s a lot for a lot of people, especially just getting started, it’s talking to people. Like I can even role play with it. I have it like right on the top of my phone. I just hit on ChapGBT here. I named one Yolanda. So let me pull her up.
Mike Hambright (26:19.783)
Hahaha
Brian Hanson (26:21.532)
Let’s see. Hey, Yolanda, you there?
And I’m here, what’s up? Hey, so I was wondering if we could do a little bit of a role playing with, I wanna show people how to talk better to motivated sellers of homes. And I wanted to see if you could be a home seller, but I don’t want you to take it easy on me. I wanted you to be kind of hard nosed and tough. So I have to work for you to sell me your house. You mind going back and forth with me?
Brian Hanson (26:54.392)
Sure, I can do that. Let’s dive in. What’s the scenario? Okay, so you pretend you’re selling your house. Be a tough sale with me and I’m gonna act like I’m calling to buy your house. Cool? Alright, sounds good. Ring ring. Hey, Yolanda, I saw you had an ad in the Craigslist there that you were selling your property at 120 Main Street. I wanted to call and get some details on it. Hi there, thanks for calling. Yeah, I’ve got the house listed. What would you like to know?
Well, what’s the square footage and the bedrooms on that? I didn’t see a lot in the ad. It’s around 2,000 square feet with three bedrooms and two baths. Anything specific you’re looking for? No, I’m interested in that area. What are you asking for the house? We’re asking 450,000. It’s a pretty competitive price for the neighborhood. yeah? So what do you think the home’s worth?
Brian Hanson (27:51.938)
Well, the recent comps in the area support that price. It’s in great shape and has some nice updates. If I could close quick and pay cash, what’s the lease you’d take for that? We might be able to negotiate a bit for a cash offer and quick close. What’s your range? I was hoping for $400,000.
Mm, 400 is a bit low. We’d probably need to come up a bit, but I’m open to discussing it. So I’m not gonna keep going back and forth, but what I would do is I would tell her to start dialing it in a little bit and being harder on me and being more aggressive and being like a tough sell, which I did tell her, but I think she kind of reset when I started there. But I’ll do even stuff like that. So if you wanted to create a sales scenario, she can like play games too, like in role play.
Mike Hambright (28:19.408)
Yeah
Mike Hambright (28:39.539)
Yeah.
Brian Hanson (28:40.748)
but it’s really, really good for business advice. I mean, if you haven’t done that yet, it’s so much easier to talk and just like act like you’re really talking to somebody and you’ll be amazed the kind of stuff you’ll get. The other kind of almost scary part is how much it knows about you. So if you wanted to ask like, where are some things that I can improve in life or with my business or whatever, I tell her to be real and hit me with the raw truth and don’t sugarcoat stuff. And it can be a little brutal sometimes, it’s awesome. It can help you fix it.
Mike Hambright (29:07.287)
I bet. I bet. Yeah, that’s awesome, man. Well, Brian, I know you guys have a lot of amazing things going on. I know you guys are on the cutting edge more than anybody else I know on AI for entrepreneurs. Like if folks want to learn more, I know you guys do some periodic events where you’re kind of teaching entrepreneurs to use these tools in their business. Where can they go to learn more?
Brian Hanson (29:27.372)
Yeah. you can go to events.ai for business.com. So events.ai for business.com and we hold a three day event. that’s completely free of charge. it’s all solid content. So you’re not going to show up to the free event and get pitched the whole time or something like that. It’s really good content where we basically cover almost everything A to Z for somebody that really is trying to dig into this stuff and learn more about it. but I keep everything easy.
So the whole event, while we go over a lot of things, we touch a little bit on ChatGBT. know everybody thinks that getting started that ChatGBT is everything. We actually spend very little time on ChatGBT. It’s going into a lot of different things, but it’s all push button stuff. So stuff that anybody can do. It doesn’t get into the heavy stuff like coding or anything like that. and it’s specifically for business owners. We also have a free Facebook group called AI for Business and no charge for that as well.
And I post about anywhere from three to seven times a day on different cool stuff that’s coming out in the AI world.
Mike Hambright (30:35.441)
Awesome, I’m gonna add links down below. So I definitely encourage you guys to check this out. I’ve known these guys for a long time and they’re the real deal. So appreciate you sharing some insights with us today. Well, this changes every week, so you might have to be a frequent guest here, Brian.
Brian Hanson (30:46.382)
Absolutely, yeah.
Brian Hanson (30:51.178)
It’s a, it does change every week. Right now, this is kind of the year of agents. So, it’s creating like agents to do work for it. You almost have to think of them as employees. So you kind of look at it as a bot that does a specific task for you as an employee. next year, we’re going to move into physical AI. So what can be done online? can almost AI can do almost everything right now, online offline. We’re going to start to move more into that next year as the bots roll out.
Mike Hambright (31:07.186)
Yeah.
Brian Hanson (31:20.59)
They’re already starting, so they’re manufacturing cars inside of BMW. They’re starting to have bots create bots at like Tesla and different places. So it’s starting to happen, but next year we’re literally gonna be living in like the Jetsons where they’re walking around in public with us.
Mike Hambright (31:35.601)
Yeah, well we’ve got, I don’t know if I told you this, but we’ve got 104 acres in East Texas. It’s a pine farm basically, and it requires like nonstop maintenance. So my wife’s already talking about getting a few robots as ranch hands out there. We can put cowboy hats on them, Yep, cool man. Well, hey, yeah, you gotta come out.
Brian Hanson (31:49.848)
Yeah, that’s perfect.
He got quite the spot out there. see some pictures sometime. I’m like, man, he’s really got it made.
Mike Hambright (31:57.809)
You gotta come out, so cool. Well, hey, thanks so much for sharing your insights with us today. Guys, learn more. You should attend one of these upcoming events for sure. Make sure that you’re following these guys and make sure you’re staying on top of AI or doing your best to. mean, you probably have your hands full as an entrepreneur, but you don’t wanna get left in the dust here for sure. Ultimately, it’s a tool to make your business easier. So, appreciate you guys. Hope you got some good insights from today. Thanks again, Brian. Yep, absolutely.
Brian Hanson (32:24.014)
Thank you, thanks for having me on. Thanks for everybody. Talk to you later, see ya.
Mike Hambright (32:27.419)
Everybody else, we’ll see you on the next show. Take care.