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Show Summary
In this conversation, Kyle Hackbarth, founder of James Marketing Company, discusses the essentials of lead generation marketing, emphasizing the importance of organic content, effective audience targeting, and the strategic use of social media platforms. He shares insights on how to build a personal brand, the significance of consistency in content creation, and the need for businesses to adapt to changing marketing landscapes. Kyle also highlights the importance of metrics in evaluating marketing strategies and offers advice on protecting and growing one’s brand in a competitive environment.
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Kyle Hackbarth (00:00)
Yeah, and I think it’s really important too. So the organic content is very important, having that three month stent of, I usually say a hundred days straight. So I’m a big fan of posting multiple times a day across many different platforms. So a great example of that is I post on my LinkedIn multiple different times a day, but I’m also running LinkedIn ads. I’m also running Facebook ads.And that organic content, I’m running two different kinds of campaigns. So I’m running a follow campaign. So I’m trying to get more people aware of my company, of my personal brand, of all that kind of stuff. And then as well as running a lead generation campaign that is actually generating leads for me and for my business. So the two of them are really important. You want that awareness marketing, but you also want that call to action marketing that’s actually going to produce the sales.
Dylan Silver (02:24)
Hey folks, welcome back to the show. Today’s guest, Kyle Hackbarth is the founder of James Marketing Company where he helps businesses turn clear messaging into real growth. His work focuses on high-intent marketing, strong storytelling and systems that drive qualified leads instead of noise. He believes the best marketing feels human, simple and built for long-term results. You can find him on YouTube at Kyle Hackbarth USA or on his website, jamesmarketingcompany.com. Thanks for taking the time today, Kyle. Welcome to the show.Kyle Hackbarth (02:51)
Yeah.Well, thanks. Thanks for having me on.
Dylan Silver (02:54)
Now, when we talk specifically about lead generation marketing in general, I think everyone who’s involved in every segment of the real estate space is going to be involved in some level of online lead generation. And oftentimes it becomes so complicated that people throw their hands up in the air and say, well, let me focus on another segment. But that’s of course probably going to be cutting your business down substantially. So.I’d like to start there, which is for folks who may be a small investor or a realtor just getting started, what kind of basic steps can people do on a bootstrap level to help them get started with online marketing and with generating some leads for themselves?
Kyle Hackbarth (03:40)
Absolutely. Well, I believe that the education space is huge. I think it’s really important to have organic content consistently posting. And it’s good to have quality content, but you also got to make sure that you’re consistent with the content as well. So I’m a big fan of reusing content if you need to. But setting aside, maybe it’s 100 minutes a day, you know, or even a week.⁓ to create organic content, whether that’s writing the content, recording the content, editing the content, scheduling the content, whatever like that, making sure that that organic stuff keeps going out ⁓ because the free content is what’s going to be able to eventually convert into people who are wanting to pay for whatever service that you’re trying to provide.
Dylan Silver (04:27)
Now for folks who are trying to figure out exactly what kind of content to put out there and then also trying to gauge when is this gonna start working for me? I’ve heard a variety of different takes on this. One of the ones that I tend to associate with or feel like has been true to me or rings true to me is you’ve got to ramp up and look at it from the perspective of a quarter of a year. So I’m looking at, okay, so I gotta have this marketing strategy for three months before Ican really cast any judgment on it, even if it’s my own videos, right? And so I might be posting for weeks, right? But the cumulative effect of that might not happen, and I might not start seeing any traction until several months down the line, potentially.
Kyle Hackbarth (06:00)
Yeah, and I think it’s really important too. So the organic content is very important, having that three month stent of, I usually say a hundred days straight. So I’m a big fan of posting multiple times a day across many different platforms. So a great example of that is I post on my LinkedIn multiple different times a day, but I’m also running LinkedIn ads. I’m also running Facebook ads.And that organic content, I’m running two different kinds of campaigns. So I’m running a follow campaign. So I’m trying to get more people aware of my company, of my personal brand, of all that kind of stuff. And then as well as running a lead generation campaign that is actually generating leads for me and for my business. So the two of them are really important. You want that awareness marketing, but you also want that call to action marketing that’s actually going to produce the sales.
⁓ One’s more long-term and one’s, you know, usually right away. So I think it’s ⁓ a horse of peace when it comes to, I mean, I could start generating leads for somebody tomorrow if their messaging is intact. It’s just really important to have that framework of what your business is and why you’re doing what you’re doing and what’s the value provided to the person purchasing.
Dylan Silver (07:15)
I want to geta little bit granular on meta because I’ve run into issues on meta and I’ve also seen some other people run into similar, which is that, you know, if you’re using a personal page to do business that, you know, if you do something that potentially, you know, is a violation of the terms of service, which could be anything, it could be any number of things that your account could be suspended or limited access. it, does it make sense to maybe have a dedicated, you know, Instagram for business or a dedicated Facebook for business because of that reason?
Kyle Hackbarth (07:44)
100%. I will say, so I’m sure you’ve probably heard of Alex Hormozi. He’s a, for people who don’t know, he basically acquires companies, builds them, and then either decides to sell them or just continue building them. And so he really talks about the importance of, I don’t know why I lost my train of thought here. This is horrible.Dylan Silver (08:03)
Alex Ormosy talks about the importanceof and then meta accounts getting disabled, potentially separate business account for personal.
Kyle Hackbarth (08:08)
Yeah.Yeah. he was, so if, if you look at it, so he has acquisition.com is his main company. And so, if you look up acquisition.com on Facebook, on Instagram and all that kind of stuff, the amount of followers of that comparative to his and Layla’s accounts, mean, they have millions acquisition.com on Facebook. think they have like 10,000. So I think it’s important.
to, it really depends on the brand. For realtors, I think it’s really important to have that personal brand. You know, I can have my brokerage or whatever like that brand, but building your personal brand is what’s going to really drive. Now there’s a difference between a personal account and a creator account. And I think it’s really important to make sure that when you are trying to promote your business or your real estate business in particular,
that you’re getting that creator account and you’re growing it as that to build that personal brand around you. Yeah.
Dylan Silver (09:09)
Yeah,I echo that. again, because of my experience and then dealing or speaking with other folks who had a similar experience, I also think that right now in particular, like what we’re talking in February of 2026, I don’t necessarily want to go at this by myself, right? Because I feel like things are changing so quickly and what is expected of
people from a marketing standpoint, and then what is also expected from people from a platform standpoint, like what you need to do to keep being able to stay on that platform is changing rapidly. And I personally feel like I want some guidance, you and I think there’s a lot of people that are dealing with that as well, to the point where, you know, if this is something that you’re doing, you know, part time, but you potentially have the resources,
to bring someone on to help you with this, it’s just gonna be jet fuel to what you’re already doing.
Kyle Hackbarth (10:39)
Yeah. And I, I, I’m a strong believer that the more content, the more, the more digital footprint that you can have out there, whether it’s podcasts, blogs, social media, I mean, all that kind of stuff. ⁓ I will say I’m primarily a social media company, but you know, I probably the only social media company owner in the world that will tell you social media is not the only answer and it’s, and it’s not, it’s not everything.But you gotta make sure that you’re having every single step because it, mean, at the end of the day, you look at your competitor, are they making blogs every day? Are they posting podcasts? Are they doing all those things? You know, gotta be anywhere that people can really,
Dylan Silver (11:19)
When wetalk about the difference in platforms, like for instance, LinkedIn versus, you know, Facebook versus Instagram versus, you know, TikTok, right? I oftentimes hear people talk about, well, you’ve got to go find, you know, the avatar that you’re marketing towards, right? And so one of the things that I think is tricky for people is, well, if they’re looking for, let’s just say, distressed real estate properties, right? They’ve got to find people that are homeowners.
You know, and so they’ve got to find people who, yes, may need to sell, but they also, you know, maybe have equity in their home as well. And so they’re trying to figure out exactly which platform to be on. Oftentimes they just end up deciding, well, I’m going to stick with, you know, this one platform. Let’s call it Instagram, right? And that’s going to be their bread and butter. Is that maybe a wrong strategy? Should people be quote unquote diversifying through other platforms?
Or if their focus and their bandwidth, their time is limited, is it okay to just focus on one?
Kyle Hackbarth (12:20)
What I would say is I would, so there’s, have three answers to that question. Number one, get a platform that posts on pretty much every single social media. You can even post the same content. Great examples are Buffer, Loomly. I think HubSpot has a feature for that. So get something that can easily post content for you.The second part is as far as running those paid advertisements, Meta has a really good feature that you can target interests and demographics and all that kind of stuff. As far as, and even recent life events. So, you know, whether it’s, you you’re searching after that new home buyer or you’re searching ⁓ after, you know, all those, you know, maybe it’s…
60 year olds that are wanting to downsize or whatever like that. You know, they’re really good metrics that you can kind of pull from. But on the other side, you know, you can’t just type in new homebuyer or whatever like that. A great example is I worked with a motivational speaker. He’s he are more like a self-talk speaker. And he and I were talking about, you know, he
he’s running a course on depression. I’m like, well, you can’t just target depression, you know. So what you can do is you can look through maybe some some of the symptoms or the reasons why somebody might be depressed. Maybe it’s maybe it’s they just moved away from home. Maybe it’s they just lost a loved one. Like all those different things. And Facebook has different ways to target those those individual, you know, life life changes and stuff like that.
Dylan Silver (13:53)
Yeah, that’s a big one, right? And that’s a big one, too, for real estate investors. There’s things that we know are indicators of distress, death, know, divorce, financial issues outside of, you know, the day to day could be, you know, loss of work, right? And so it could also be medical expenses, you know, things come up, you know, someone who’s aging, and it may be challenging to target that exactly, right?But there’s other ways like you’re mentioning where you could potentially find concentric circles of people dealing with those types of issues. And one question that I have pivoting a bit here, Kyle, is for folks who maybe already have what they feel like is a strong brand, is there something that they can or should be doing to protect their brand from the sense of, hey, I wanna make sure that…
I’m going to continue seeing the growth that I have and that my account is going to be continuing to have the same level of exposure. I also don’t want to be doing anything, you know, that could potentially get my account shut down temporarily. Are there any key things that folks can be doing who already built, let’s say, a small to medium sized brand now and going forward?
Kyle Hackbarth (15:48)
Yeah, I think it’s really important to look at what your goals are. Are your goals to maintain? Are they to take it to the next level? I think it’s really important to talk to, maybe it’s an advisor who knows a little bit more about it, because a lot of it’s very, very individualized. Some of it’s just small tweaks in content to improve, improve, improve. One of my biggest beliefs is like,when there’s a band that’s, you know, when they first start, they’re dressed a certain way, they’re dancing a certain way or whatever like that. And then, you know, then two years down the line, they’re really popping and things are changing and people are like, well, that’s not the band I knew, I don’t really like that. what they’re doing is they’re changing to what they’re
people like. And so looking in at those metrics, you know, what are people clicking off on? What are people not like about the content that you’re putting out? I mean, that could be a simple survey, or that can be just genuinely looking at the metrics. When are people clicking off your videos if they’re long form? When you know, when do you see the little die down in the retention on those short form videos? Yeah, so that’s, I mean, I think it’s really important to look at look at your metrics. And if you don’t have
time to do that, which a lot of people don’t, then hire a professional who can just genuinely dive in. I mean, I’d be more than happy to look at anybody’s social media and kind of dial that together and even a simple strategy. Yeah.
Dylan Silver (17:15)
Speaking of which,we are coming up on time here, Kyle. Any new projects that you’re working on, and then also what’s the best way for folks to get in contact with you or your team?
Kyle Hackbarth (17:24)
Yeah, absolutely. So we’re looking to expand globally. So we’re building together processes that would be made for a business probably 10 times the size of us, but our goal is to be 10 times the size. So building up processes to be able to help companies at a larger scale. If you want to find us, it’s jamesmarketingcompany.com. Otherwise you can find our Instagram, JamesMarketingCompany.⁓ or follow me on YouTube at Kyle Hackbarth.
Dylan Silver (17:52)
Kyle, thank you so much for taking the time today. Thanks for coming on the show.
