From Idea to Impact: Building Listilio and Market Trends

Stephen Schmidt (00:02.607)
Welcome to the show where we interview the nation’s leading real estate entrepreneurs. It’s your host Stephen Schmidt and I’m back at it again. And I got a real cool one in the studio for you today. I got James Ross in the house. James Ross has an incredible background. He’s built multiple tech companies across FinTech, even catering to hedge funds and real estate platforms cater to homeowners and his latest for real estate agents with Listelio. We’re going to go into really how he got into this and

talk about the power of personal brand and how that’s going to benefit those of us that are in the real estate business and how being well known usually leads to more deal flow. So we’re going to get right into it. But before we do just remember that at Investor Fuel, we help real estate investors, service providers, and real estate entrepreneurs, two to five X their businesses so they can build the businesses they’ve always wanted in order to live the lives they’ve always dreamed of. that being said, James, welcome to the show today.

James Ross (00:55.758)
Thank you for having me, Stephen.

Stephen Schmidt (00:57.389)
You bet. Glad we could make this work. We had some last minute stuff pop up yesterday and we’re able to make it work here today. And so for our listeners sake, I mean, you’ve got a rap sheet. One of the things I didn’t mention in the pre-show deal is you were were actually the first to predict COVID to become a pandemic on February 5th of 2020. And you’re essentially an AI guru. So tell us how you got started and what you’re doing now and really go back to the beginning for us.

And how’d you get to where you’re at today, James?

James Ross (01:27.96)
That’s a great question. Well, thank you. You know, first and foremost, I love technology, but it’s not technology for technology sake.

How can we take really advanced technology, whether it’s AI or anything, wireless communications, and how can we actually enable and enhance somebody to do business? And that’s literally what the core focus is, not any kind of whiz bang anything, but basically how do we figure out patterns? How can we figure out predictable patterns? And then how can we actually, you know, the whole famous Wayne Gretzky, right? Go to where the puck is going, not where it is. And that’s literally what kind of my whole life’s mission and work has been with all the projects

I’ve been involved in is to try to figure out how can we get that next level of technology not just because it’s cool but can it really provide an ROI in business and then how can we roll that out for somebody.

Stephen Schmidt (02:16.943)
Now, so with Listilio, what were some of the businesses that you built early on in the beginning and then how did that lead from those to where you’re at with Listilio now?

James Ross (02:27.502)
early on in technology, I built a companies where we were doing international voiceover IP, which is, mean, obviously we’re doing a conference call over the internet right now. So I was one of the early pioneers that helped develop where you could have little devices and make phone calls over the internet and bypass long distance. So that was like 25 years ago. So we would, we would go down to countries like Costa Rica, Ecuador, Peru, El Salvador, and we would put in the Cisco routers, connect local phone lines, just regular little phone lines. can remember back to plugged into your phone.

on the backside and the other side connected to the internet. So what would happen is the call would go over the internet and we could push millions of minutes per day through those phone lines. And then we weren’t paying the exorbitant fee. And then we could obviously offer that to customers. And instead of paying 50 or 75 cents a minute to call Costa Rica, they could pay 15 cents. So we were making a profit because it cost us a penny per minute and they could actually get a reduction. So it was kind of helping businesses be able to communicate back and forth.

Stephen Schmidt (03:17.711)
Mm.

James Ross (03:27.216)
Kind of if you look at from that and from those early type of tech days and then building onto Hedge Chatter, which is where kind of like the idea was.

What if we could listen to people saying buy and sell on the internet, determine how often they were right or wrong, and then kind of build an algorithm around that to pick, figure out where they were going. So we really got to the point where we didn’t care if it was a real person. It could be somebody’s cat. I’m telling you a kitty cat on a keyboard saying pawing, buy, buy, buy or sell, sell, sell Tesla stock. And did Tesla stock go up or down over the next 24, 48, 72, 96 hours? From that we would make a signal.

And so we use that and started showing retail investors how they could actually track this and make money. And then of course the hedge funds came knocking shortly after and said, Hey, you know, we want to be able to do this too. So kind of from there, bridged into building a, working with the guy to build a company to obviously deed title fraud, basically being able to monitor when something happened at the, at the actual title office to someone’s deed or mortgage.

and being able to notify them. And that was kind of a product we built to allow homeowners to store all their receipts and everything for their home. Because you think about it, most people keep all this stuff in a file cabinet. We allowed them to put it all into one repository. then, you know, especially as we talked about Florida, you know, if a hurricane comes through and all of your receipts and documentation are all in a drawer, well, the drawer is now shut across, you know, the Pacific or the Atlantic, whereas here we put everything in the cloud.

Stephen Schmidt (05:06.99)
Mmm.

James Ross (05:07.097)
And so from that, you know, and I’ve done some things with blockchain, quite a bit blockchain, um, built one of the first blockchain Bitcoin credit cards all the way back in 2014. Uh, so over 10 years ago now, and of course people are just now really starting to wake up to crypto. So again, it’s trying to find what, can we do to help empower somebody? And that’s kind of where we landed on the Stelio, which is we have all this technology. have a lot of friends in real estate and God bless all the agents in real estate.

Stephen Schmidt (05:24.632)
Sure.

Stephen Schmidt (05:32.078)
Hmm.

James Ross (05:37.919)
because the patience and the ability to navigate what they do on a human level. I couldn’t do it. I can do it in a technology software world, but I can do it. But I love real estate and I’ve watched a lot of them have, you these things come up and I’m always looking at, how can we actually help improve this little piece? And again, not just to make small incremental changes, but significant changes to help them. And that’s when I realized one of the biggest things they struggled with was generating listing descriptions, the listing remarks.

because they’re like very sales focused people and you have the very creative people and have people that kind of mix and match but if you’ve had a long day of 12 hours how do you really get that out?

Stephen Schmidt (06:07.874)
Hmm.

Stephen Schmidt (06:18.166)
Right because the last thing you’re do after going and showing nine properties in a day and getting back home at 8 30 in the evening you start your day at 4 a.m And the last thing you’re gonna do is come home and be like, yeah Let me write out a thousand word description for this real estate piece that I need to do, you know Totally get that man. So interesting. What? did you Were are you somebody that you would consider or have been told that you’re just like

gifted in the way that you think or was this something that you got through your education somehow? Was there something in there? Did you go to college or it’s just not every day you meet somebody that goes, yeah, you know, I just started starting companies one day and I just happened to be majorly successful at it and you know, one of the best in the world. Like how did you, how did you get to that?

James Ross (07:09.526)
Honestly, like, no, I did one semester of junior college that’s after I left high school and the after completing my junior year. just, didn’t, my gift, I guess if you could say, has always been seeing patterns and trying to figure out, okay, well, if I do this and this and this, what’s that in reward going to be? Well, then this doesn’t make sense for me. It didn’t make sense for lot of people. makes perfect sense to go to college and do all that masters and PhDs.

Stephen Schmidt (07:26.21)
Mmm.

James Ross (07:39.511)
But for me, think just the way my brain is wired, I was always looking at things and thinking, what if we did it different? If all these people are trying this and they all seem to be getting stuck in this place.

Stephen Schmidt (07:48.238)
Hmm.

James Ross (07:54.403)
Why are we having other people follow them? Why wouldn’t we just change the process? So it’s like, you know, I think it’s, I think if I had a PhD in anything, it would be probably common sense and just observing things, just constantly observing things.

Stephen Schmidt (08:09.868)
What a great statement. I love that a ton. So when you started your first company, how did that come out to be? Did you have the idea and then seek out an investor? Did somebody see something in you and go, hey, we should do this? How did that go?

James Ross (08:24.398)
It was a couple friends of mine and I and we had been kind of kicking the idea around and So we basically started it We started kind of just coming together and drafting out how how what would the software look like? What would it do? Kind of putting that together not really sure you know what direction just again my thing was always you know kind of like the whole Stephen Covey began with the end in mind okay, this is where we want to go then break it down to the steps to get there and then we

that we all put our own money into it, which really wasn’t a lot. And then we went to a incubator, a startup incubator, and then from there got funding. And then we didn’t even, we never even made it to series eight. We didn’t have to go that we just kind of built up the system and then ended up doing a years later, doing a huge licensing deal. It was, you know, because we looked at the raising of the capital, but it was kind of like, you have to give up so much equity depending on where you’re at. And so it was kind of like,

it wasn’t really the route we wanted to go. So it was kind of like, let’s keep it like really, really, really bootstrapped.

Stephen Schmidt (09:30.606)
Now, with that experience, what would you say was one of the biggest risks that you took early on?

James Ross (09:38.509)
You know, the challenge is it’s not a steady paycheck.

So if you’ve built up some savings, depending on what that is, if you don’t have a network of people that are all around you that are willing to write checks, you know, that’s a big risk because you have to put everything into it. Starting any kind of business, you’re literally going to work 10 to 12 to 14 hours a day. If you’re not, it’s not going to be a business. It just, won’t turn into anything. You will never cross a finish line. It’s, it’s what equity that you have to put into it.

Stephen Schmidt (10:11.66)
Yeah. Where does your work ethic come from?

James Ross (10:16.334)
Probably not having a work ethic for the majority of my early years. I think it was so neglected that one day it just finally turned on because as a kid, I don’t know, as a kid it was always a hacker mentality, right? I remember before today’s internet dialing up with…

Stephen Schmidt (10:22.573)
Really?

James Ross (10:41.346)
with a modem, right? So I had a modem and you would dial somebody else’s computer. And I remember one time, I didn’t know there were other computers you could call. And my dad’s friend had a computer. So I would call it and it would have files and images you can download. Again, this is again, way before even 96, 97. And then I found this whole list of other computers you could dial, but they were long distance. And that’s back when it costs money for long distance.

And I’ll never forget my dad came in at the end of the month with the phone bill three hundred forty six dollars and nineteen cents And he looked at me said son if this ever happens again that goes away. He pointed to the computer and I was like

my gosh. you know, honestly, it’s, I’m glad you asked that question. I think that’s where my work ethic actually started. I think that was the day went from dormant to wake up because I started searching. How do you bypass long distance? Because I did not want the computer to go away. So that’s, that’s probably where it started. And I spent hours trying to figure out how to do it.

Stephen Schmidt (11:44.535)
Wow.

Stephen Schmidt (11:48.751)
It’s just been an obsession ever since I have one thing to the next to the next to the next kidding now. I know you mentioned you have a passion for real estate specifically when did that spark for you?

James Ross (11:53.686)
Yes, yes, yes.

James Ross (12:02.178)
You know, ever since I was a kid, just I remember, you know, we’d be just taking a Sunday drive or something, you know, with the parents and just looking at houses and looking at the architecture. And I just remember, you know, and this is in, you know, North Dallas, Texas area and then Florida back and forth and then up to Arkansas. And, you know, it places like that. And it was just it was just it was interesting to me that different areas had different styles. But then you could see some of the same style

that were in different areas. So I think it was kind of like the pattern recognition, but there was always just some kind of kind of like how people go to an art gallery could just stare at a painting, you know, and admire that. I don’t have that gift, but I can look at a house and I could admire it. I could look at go down the street and admire all the different houses. I mean, it could be, you know, a $30,000 home all the way up to a $30 million home. I think every home has something unique because I think I think it tells a story and the people that

that live there kind of come together. When they move into a home or a condo or anything, I think they almost marry that place for a period of time because they want to bring life into it. Whether they’re taking care of the yard, whether they’re putting in a pool, whether they’re changing the roof, they’re doing something. I think it’s a weird, interesting component. And it’s always been interesting to see what they do. And I especially love Google Maps. Going back historically,

Like if I drive down in an area and I’m very fascinated with the houses and their spacing and just the architecture I will then literally when I get home I’ll go to Google Maps Street View and Literally go back and see how far I can and then see what the progression was over time Because it’s always interesting did they put a new tree here? Did they do this? So it’s probably quirky, but it’s just it’s just it’s just a passion. I’ve always had

Stephen Schmidt (13:57.315)
Now, so how did that translate into you wanting to help agents? Like, do you invest yourself in real estate? Are you actively involved in any way other than building tech to support? And why agents specifically? When did you find that need?

James Ross (14:12.654)
I’ve always believed that kind of the two and people will agree or disagree but the two main drivers of the US economy are oil and housing and you know I think they’re neck-and-neck other people disagree and say well you need more oil than you do housing because of all the stuff and that that may be true but I think I think housing powers the United States of America and my vision kind of my vision was again with friends that are in real estate how can I really help them with technology what what

do they not have time to actually look at? And what could I give them where it basically costs nothing for them, which it is, it’s free. It’s a free service with 36,000 agents on it now in a year and a half. How can I do that to help them if they have the listing drive the traffic to that listing? Because we know the more people you get in the door, the higher chances of an offer going into multiples, et cetera, et cetera. So I’m just driven to be able to help

And kind of the secret thing for me is is hearing them communicate with me and talk about the deals they’re doing. So I kind of get to quasi be kind of like the shadow real estate agent listening to it without having to deal with the end consumer they deal with. So I get all the kind of the benefits and positives of of. But it’s just like the TV shows. Right. When we’re watching, you know, the listing show, millionaire show.

Stephen Schmidt (15:31.758)
Sure.

James Ross (15:42.488)
and you’re seeing that and it’s kind of like you’re following along with it. I kind of get to do that so I’m living kind of vicariously through them as well.

Stephen Schmidt (15:48.782)
Yeah, so you almost found a way to like mix your passion in business in a sense. That’s super interesting. Now, to clarify, do you invest it all yourself or are you just involved in the tech space?

James Ross (15:54.67)
Mm-hmm. Mm-hmm.

James Ross (16:01.23)
No, just the tech. mean what I do, what I know, what I understand is straight tech and that’s literally what I want to do is just to continue to build tech.

But I do love, I spend on, you know, like the realtors and Zillow’s. look at both of them, Redfin. I look at them, I probably spend 30 to 40 minutes a night constantly looking at specific areas in the United States, seeing how pricing has changed. seeing what new, you know, styles of homes are coming online. I just, it’s, it’s kind of an OCD obsession for me. And then as I’m doing this, I’m thinking, and I’m looking at those listing descriptions and I’m like, well, what’s good about this or what’s not.

And that’s kind of one of the other cool things we did with the Stelio is we looked at over a million and a half listings. So we basically launched the description generator. So you log in, you put it in address, three beds, two bath, whatever. And then if you want, you can upload pictures and you can take up to three pictures and you can upload those and it will literally build the description off of that in 30 seconds. It’s done and you have it and you can put in, you know, if it’s, if you need to add some text to it, like

Let’s say there was a new remodel 2024 or $100,000. You can actually add that in. Head generated will generate the description. Then after we got that going within the last six months, we then basically looked at over a million listing descriptions online. And what we did was we correlated the keywords. This kind of goes back into my previous experience and finding the patterns. And what we did is we found the ones that there are days on market were actually drastically reduced. And we found all the core keywords they had in that.

And so we fed that back into our AI engine. So it’s now using the very best, which is triggering people to say, Hey, I want to go look at this property.

Stephen Schmidt (17:52.64)
sure. That’s so interesting because I do the same thing.

with the listing services, So Zillow, Redfin, whatever. And I’m looking at all different parts of the country and kind of to the same point as you said, kind of almost admiring the architecture of like the differences in the places. But for me, it’s more of my guilty entertainment, I would say. And like looking like if I wanted to buy a really sweet place in Colorado, a cabin in 15 years, 20 years or something, where would I want to do it? You know what I mean? Ever since I was 10, one of my oldest

James Ross (18:16.113)
You

Stephen Schmidt (18:27.275)
was I wanted to have a house based on perfect weather across the country. So I’d spend my summers in Northern California, I’d spend my springs in Kansas where I grew up, I’d spend my winters in Florida, and I’d spend my fall and autumn.

time and somewhere like Gatlinburg, Tennessee when the leaves are changing and it’s beautiful, you know. So it’s been something that’s deeply ingrained in me since I was a kid too, but I probably don’t do it from the sense that you do it. It sounds like you almost are even looking at the data and using it to make decisions. Is that accurate? An accurate read?

James Ross (19:01.576)
Everything is everything is data data data deciding data decisions data driven 100 %

Stephen Schmidt (19:07.789)
How do you pick out what data matters the most?

James Ross (19:15.525)
It’s basically based on a reaction of who the target audience is interacting with it.

Stephen Schmidt (19:21.517)
Mmm.

James Ross (19:21.806)
What do you want to know about something? What are other people already interacting with? Similar to ads. Like if you were to do Google ads or something like that, You’re gonna find out where the main keywords that are actually causing the ad to trigger. And then from that specifically, what’s actually connecting them and getting a higher return on a first time purchase, right? Somebody’s coming to the website and they’re buying, that’s generated by the keywords that they’re searching on. So for instance, if I type in on Google,

best price chiropractic. Guess what? That means I’m already in the buying decision.

versus chiropractors in my area. Chiropractors in my area means I’m just now in quote unquote R &D mode. And I actually, in technology, I built a funnel like this years and years ago. This was way before any of the AdWords stuff was really popular, but I built blog sites that all connected together and kind of took a person through a journey. And as they were clicking on the different links that opened up new articles, I was tracking each of those. then I was basically selling to chiropractors and to

and stuff like this, when that phone rings, you’re gonna have people that will either be buyers that are ready to buy your service or they’re in R &D mode or if you just want people that are more ready to buy your service, let me know and we can code that in. So people are saying, well how many quotes should I get and stuff like this? We tracked and figured out that what people are clicking on is what they’re thinking about.

So if they come down to price, they click on, anything to do with price, or how can I, what’s the average time after booking an appointment to get somebody here? They’re already thinking in their head, I need to schedule something. That’s why they clicked on that key phrase. So, it built that, and that’s kind of where.

Stephen Schmidt (20:53.793)
Mmm.

James Ross (21:14.592)
I tab back that into the Stelio because we fit, we’ve figured out where people are reading descriptions. There are certain key words that when they’re seeing it, it’s making them think about it. You have agents that’ll say won’t last long, right? When I’ve asked consumers.

Stephen Schmidt (21:21.805)
Mmm.

James Ross (21:33.837)
won’t last long, what do they think? They say to me, I think the house is going to fall apart. The house won’t last long. So they’re getting it wrong, which is why if you have a really experienced agent, you know, with 10 plus years and say they’re in the top 5 % of NAR sales annually, they will never put won’t last long because they know that’s going to draw the wrong person in or it’s going to turn someone off and they’re not going to call it off.

So that’s kind of what we did where we fine-tuned that to where we’re kind of, the buyer is reading and seeing that, it’s creating a story in their head, a compelling story, gets the emotion going, and gets the phone call ringing.

Stephen Schmidt (21:58.593)
Right.

Stephen Schmidt (22:10.028)
Mmm.

Stephen Schmidt (22:16.49)
It almost as if you’ve married like Dan Kennedy sales letters and technology together into one thing. That’s what I get from it. Well, I’m a marketer by trade, right? So that’s something that like direct response ads stuff along those lines. And I have a little bit of the creativity bent, I’m like by trade, like I’m a writer.

James Ross (22:23.054)
Yes. Yes. You just aged yourself with that. Okay. Okay. Okay.

Stephen Schmidt (22:42.602)
You know, so always finding ways of how do you write something that’s irresistible and gets people to do exactly what you want them to do. Right? So that’s very interesting. So.

James Ross (22:43.202)
Right, right.

James Ross (22:52.236)
And that goes to my point of what you were asking earlier is, and the point you very, very clearly clarified, which is…

Stephen Schmidt (22:57.004)
Mm-hmm.

James Ross (23:02.806)
If you’ve been working all day and you get home at eight or nine PM, do you have that what it takes? And the thing is those people may not know who Dan Kennedy is and they don’t understand it’s marketing and they don’t understand that people don’t just become marketers. It’s hard and there’s a lot to business. That’s why companies have a marketing department. They don’t have the COO doing the marketing. They have the marketing people do the marketing. And so that’s kind of the kind of one of the other reasons we wanted to do Lestilio was to be able to make it to

Stephen Schmidt (23:24.934)
Right. Sure.

James Ross (23:32.72)
where you don’t have to do that piece. That’s one thing off your plate on top of the 800 other things you have to do, especially with all the sides you may be juggling as an agent.

Stephen Schmidt (23:42.636)
So who is who is the best use case like who’s your best user for this for this tool? I Think we’ve alluded to it, but if you might if you don’t mind extrapolating on it

James Ross (23:50.755)
We have…

I mean, we have users and I look everyone up every time we have a registration come through. personally look up to see who it is, how long, just cause I’m curious. check analytics. How do they find out about us? To the extent I can, but literally we have, we have agents that are six months with their license. And again, this is only in a year and a half, 36,000 agents on the platform, but we have people.

Stephen Schmidt (24:07.084)
Yeah.

Stephen Schmidt (24:20.844)
I was going to say, let’s just highlight the enormity that you’ve looked at 36,135 pieces of data just based on signups based on what your site claims as of October 3rd, 2024. I’m sure it’s even more now, but I did read that stat before we got on the site.

James Ross (24:23.469)
Yeah.

James Ross (24:28.214)
Right, right.

James Ross (24:38.103)
right.

James Ross (24:42.038)
And so, mean, literally it’s the whole gamut. It’s people that, now I will tell you the recurring users, the agents that are getting the listings, right? They come in.

they generate a listing, that listing is up the next day. It’s like clockwork. They have systems in place and those systems continually work. have people, agents on our platform that are literally in the top half of 1 % for NAR sales volume. Like, I mean, these are the creme de la creme. And now does it mean all of them use it? No, not all of them use it. But literally we have from that gamut all the way down to somebody that’s been in it for six months and is like, I’m not really comfortable with this,

whole network of people that I want to now do real estate with but I maybe don’t want to write my own descriptions or I want something that’s going to get people in the door faster.

Stephen Schmidt (25:34.774)
Yeah. What is, this will be a fun one. What is data to you?

James Ross (25:43.662)
It’s kind of DNA of life.

Stephen Schmidt (25:47.072)
Hmm.

James Ross (25:50.039)
meaning everything around us is data. And if I was going to put, you know, like my nerd hat on and look, mean, it’s like visually everything is data. You look at your walls, it has two by fours behind it.

that aren’t actually two inches by four inches, because they don’t make two by fours like that anymore. everything is a math. If you look around your room, mean, you have right triangles, you have everything. It’s all data. So it all just sits there. And does somebody have a purpose with it? And can you use that data to help somebody with something? So to me, everything is pretty much data. It’s really kind of the DNA of who we are. And I think the magic of life is really, you know, how do you help somebody?

improve their life or their whether it’s personal or a business process in the fastest shortest time possible or obviously the lowest cost too. I like low cost stuff.

Stephen Schmidt (26:46.891)
Yeah, you got you know, it’s interesting you say that I think it was a Forbes article in 2019 if I recall correctly that made a statement or a claim that data had also now surpassed oil as the biggest booming commodity and So it’s interesting. So how does somebody? Because obviously you’re a master at picking that data and putting it into a useful format

What is your process for that in terms of solving a real world problem?

James Ross (27:23.055)
it really happens like that to me, to be honest, but in that.

Stephen Schmidt (27:28.287)
Mm.

James Ross (27:31.657)
moment. It’s kind of like this. Let me give you an example. You pull up to a stop, a stoplight, right? Let’s say you’re in a small town. You pull up to a stoplight and you’re waiting for the color to change. You know, maybe you’re looking at your phone and stuff like that. Me, I’m analyzing. I’m noticing there’s a gas station here. There’s a bicycle sitting out front. Someone’s pumping gas. I’m like just constantly looking and seeing these things. Right. So that’s just the nature for me. So what happens is when I want to solve something, I think about, okay,

It’s not what it needs to be now. How far is it from that? What would be micro steps to take or is it major steps you have to take to actually get it to turn into that? Similar to, you know, I could never paint or be like a sculptor, right? Think about like the Michelangelo’s. I mean, they got this block of freaking marble, right? And they go chisel and then pow, it looks like that at the end. I could never do that in my head.

for that, but I do it in my head for software. How do we take that and make that happen with software?

Stephen Schmidt (28:38.379)
Yeah, I was gonna say I think actually your your genius and your creativity comes to life in the form of actual solutions that help people not just think

James Ross (28:49.774)
Correct. Yeah, I would agree.

Stephen Schmidt (28:52.181)
Wow, so if people want to learn more about you, connect with you maybe, what’s the best place for them to go do that?

James Ross (28:58.126)
They could email me.

reach out to us on our contact page on lastileo.com and yeah, I’ve got a route thing that if they just include my name in the contact form, it’ll come right to me and yeah, be happy to help out answer any questions. And again, services free. If they want to sign up and start using it, do it. And then our next step that we’re going to roll out is going to be the AI video, which I think is going to be the most powerful thing ever where somebody can literally upload a two minute

video clip of themselves one time and we can replicate duplicate and use that video to make content. You’re wearing a black shirt now you can click a button and be wearing a green shirt. You want to be in the backdrop here you want to be walking around in downtown New York and literally be able to have all those customizabilities and you only have to do one good video one time.

Stephen Schmidt (29:53.265)
nuts. Well, I know we’re going to stay connected because that’s really interesting to me personally. But James, I appreciate you being here and sharing on the show. I’m sure the audience is going to get a ton of value out of this like I did. And we’ll see you folks in the next episode. Thanks again.

James Ross (30:08.035)
Thank you.