Empower Your Future: Goal Setting for Seniors in Real Estate Success

John Harcar (00:01.091)
All right, hey guys, welcome back to our show. I’m your host, John Harcar, and I’m here today with Corey Boldroff. Hope I said that correctly. And we’re going to talk about his real estate journey. We’re going to talk about some really cool things him and I discussed about how he helps with capital gains, how he helps seniors. I mean, just a lot of things to make processes go smoother. Remember, guys, at Investor Fuel, we help real estate investors, service providers, mean, kind of all real estate entrepreneurs, 2 5X their business.

Cory Boldroff (00:07.854)
Yes he did, how’s it going?

John Harcar (00:29.839)
And we do that by providing the tools and resources to grow the business they want to grow, but also live the lives that they want to live. So Corey, welcome to our show, Yeah.

Cory Boldroff (00:38.606)
Perfect, thanks for having me. I’m stoked on it and anytime I get a chance to empower others for education, I’m all for it.

John Harcar (00:45.419)
I love it. God bless you, brother. Before we kind of get into some of these things we talked about, how you’re helping, let’s kind of bring our audience up to speed kind of on you, your background, how you even got into real estate, and what got you here.

Cory Boldroff (01:00.142)
Yeah, so I mean it starts where, you when I was young, my godfather used to always tell me the one thing to invest in is land, because the only thing that’s not making any more of. So I always knew I wanted to be part of it. I got in real estate from 2004, 2008, did mostly loans, foreclosure bailouts, the market fell out. I got out of real estate as far as a service provider. Started doing fix and flips, wholesaling, the whole nine yards. And I always believed it was my calling. And every year I’d be like, God, is this the year I’m supposed to get back into real estate and do it full-fledged? I swear.

her voice say, yes, it’s your calling. And I would say, maybe next year I’m making really good money. The joke was on me because I actually had a huge neck surgery that left me unable to basically walk for six months. And I looked up from my surgery and said, okay, God, I’m listening. Give me my phone. I’m getting back into real estate. Luckily I did because I became a top producer within the first year. And now, you know, two years going into it, I said, you know, hey, I’m making really good money. Life has changed.

John Harcar (01:43.193)
Wow.

Cory Boldroff (01:59.968)
but this can’t be my calling because there’s no fulfillment. So I actually got turned on and heard someone speak and they said we help seniors and their families build and transfer wealth and I said that’s my calling and that’s where it changed everything and now we have nine different businesses. We’re in the top point one four percent in the country and we try to help investors, buyers, sellers, seniors really try to do better.

John Harcar (02:26.967)
Awesome. back when you were deciding if you were going to leave real estate or do real estate full time, you said you had a full time job. What were you doing full time back then?

Cory Boldroff (02:36.12)
So I was in the film industry as a grip. So I was working hard manual labor, 12, 17 hours a day, getting cussed at, belittled, even throwing things at in a very hypocritical industry going, when am I going to get out of this? And all it was me. It was me just stepping out of it. So yeah.

John Harcar (02:37.847)
Okay. Okay.

John Harcar (02:52.057)
Got it. Okay, and it sounds like you, I your grandfather was kind of your influence in real estate. Was there anything else that kind of led you down or planted that seed, I should say?

Cory Boldroff (03:02.304)
It was really him and the funny thing is he didn’t even own any real estate. He was basically broke. My family, you we don’t come from wealth. No one, everyone kind of avoided real estate and what kind of was like the untouchable and how do you do this? But I just knew it just hit me and I always knew I wanted to be part of it. And I’ve done everything from like in wholesaling, fixing, flipping, fixing holds, an investor, real estate mortgage, did some insurance, anything I could to be keeping involved with real estate.

do it.

John Harcar (03:33.327)
How did you learn all these things? mean, did you seek mentors? Did you join groups or masterminds? I mean, what was kind of your learning process of how you learned how to do all this stuff?

Cory Boldroff (03:42.432)
So I’m an insomniac. I call it my superpower. So when I would meet and be in conversation, I would just go down the rabbit hole. I would start learning anything I possibly could, go to as many seminars, conferences, the world wide internet, Google, YouTube, pretty much from there. I’m probably one that’s like, actually, I’ve probably read most of the tax codes when it comes to real estate. So I’ve learned a lot of ins and outs. I just believe in really empowering myself through education so I can empower others.

John Harcar (03:45.177)
You

John Harcar (03:59.147)
Mm-hmm.

Cory Boldroff (04:12.376)
through education. So it’s really that’s kind of it. I never really paid for like a mentorship or a coaching course just because I always believe like I you know that it’s action that’s going to make you successful. But education is the number two thing to invest in so someone should always be willing to invest in themselves.

John Harcar (04:32.015)
Definitely and and how did that help your you know your mindset and then also your transition through all of these different businesses you were doing I mean, he said he doing fix and flip and wholesale that he would I mean

Cory Boldroff (04:41.696)
Yeah. And so it always kept me, you know, in the forefront and always kept me kind of my leg up from others was knowing more than others. So when I got into loans, I went and researched 186 banks and I asked them three questions. What’s one loan that you have that nobody else has? What’s one loan that you can do faster and better and than everybody else? And what’s your best rate loan that you have? So now I had 186 different ideas and different loan programs that no one else had or no one else thought they had.

It just helped me. that’s, I mean, that’s how I did everything from wholesaling to fixing, flipping. I just went in and deep dived into it said, okay, how can I learn more than most so I can have the advantage of knowing more than most?

John Harcar (05:23.993)
Well, and I think a lot of people do that, but I think the component that they miss is the action piece. I mean, for you, how did you discipline, force yourself to be, to not get sucked up in the analysis paralysis?

Cory Boldroff (05:37.55)
So I mean I’ve always believed it the number one thing to to succeed in life is action It’s the one thing that separates like if you study the most successful people in the world the one thing that separates them is action and Speed to action so the quicker you can act if I’m doing something even if I fail a hundred times While there’s some out there planning and planning and planning I’m gonna be far better off than the most and that’s why Generally four to six years eight years of college those people are usually further behind

than those that just get into the field and just go head into it. So it’s just action. I I wake up every single day with affirmations. I’m a really big on goal setting. So I have a really intricate method to goal setting that it just, basically, I say I’m a goal crusher. There’s no goal. So.

John Harcar (06:26.915)
Let’s talk about that. Let’s talk about your system for goal setting real fast. I mean, let’s let’s run down that rabbit hole real fast.

Cory Boldroff (06:31.968)
Yeah, yeah. like Zig Ziglar, he just kind of believes in Og Mandino. They really believe in the power of writing things down and continually going through it. So I have 13 different goal categories. So there’s family, there’s career, there’s income, there’s savings, there’s investing, there’s family, there’s friends, there’s social, there’s passion, there’s dreams, there’s trips. So you write down each goal and then you come up with the deadline and then you come up with your who do you need in your life to accomplish those goals?

And then you come up what skill sets do you need to accomplish these goals? Then you write a plan of action a very thought-out thorough plan of action and the last thing you’re gonna do is why and you’re gonna Why do you want this? Why is that important to you? What would happen if you didn’t do so and then I read those in the morning at lunch and right before I go to sleep So my mind constantly is thinking about that and I believe that’s why it’s impossible for me to fail Because I do believe in law of intention. I do believe

the law of attraction and our minds are the most powerful intent in the world and if all I’m telling my mind is this is what I want, world this is what I want, then God, nature, whatever you believe in will give it to you. just, I’m a firm believer in it.

John Harcar (07:46.127)
That’s huge. I know you mentioned a couple, know, Og Mandino and some other folks. Is there any other people that you may be a credit to some of your, you know, more or better learning or better, you know, ideas or thought processes that you got from?

Cory Boldroff (08:01.934)
Not off the top of my head. Hugh John Ogmandino here has a book called The Greatest Salesman in the World and that’s I kind of really learned that when you break down principles and every single day you read the same principle for 30 days, breakfast, lunch and dinner, there’s something that it does, it changes your mindset and I think, know, actions is huge but if you have the right mindset, man, you can go through anything and not be affected by it because real estate, I always tell everyone, no matter if you’re wholesaling, you’re investing, you’re an agent, you’re a loan officer,

John Harcar (08:06.468)
Mm-hmm.

Cory Boldroff (08:31.888)
The hardest part of real estate is dealing with your emotions and your clients emotions. I believe the easiest part is getting business. I mean, it’s super easy if you just go out there and look for it’s there. This thing that you go through, this and this, it’s so hard. You gotta have a mindset. you gotta, like, I have 36 different affirmations I read to myself every single morning. And so it just helps the mindset stay positive.

John Harcar (08:36.655)
Mm-hmm.

John Harcar (08:43.855)
It’s all out there.

John Harcar (09:00.463)
Give us a couple affirmations.

Cory Boldroff (09:02.606)
So I’m the world’s greatest secret, or sorry, I’m nature’s greatest secret. I’m the only quarry bull drop in the world. And then that came before me and then that came after me. I have my body, my mind, my spirit. Now I need to share that with others. Who can I inspire today to do better, to do better, and to help others? And then please God, thank you for the abundance of wealth that you’ve given to me. Now teach me how to share and care with your blessings. I must take action. I must be like the buffalo in charge of the storm.

my head can keep going on, but yeah.

John Harcar (09:33.487)
No, that’s great. No, I love it. I love it. I appreciate that. So what do you think as you kept developing in your business, what do you think some of the struggles were as you kept growing?

Cory Boldroff (09:43.997)
Scalability, I think is one. I have seven kids, so I think also for me, I like to work. And the film industry, the one good thing that it did for me is it got me working 12 to 17 hours a day, hard manual labor. So when I got back into real estate, dude, these 12 hour days are cinch to me. Yeah, nothing. But it’s really being able to scale it so that you can build your empire and that at a certain point in time, you have to realize, okay, how can I leverage myself to get out of,

John Harcar (10:00.943)
or nothing, yeah.

Cory Boldroff (10:13.392)
the day-to-day rat races. And it’s scary at first, because you’re like, oh, I’m going to have to give this person 35 % of my commission. I’m going to have to give this person 10 % of my commission. Am I going to be able to make as much money? And what I’ve learned is you’ll make even more money.

John Harcar (10:14.927)
Mm-hmm.

John Harcar (10:26.444)
Exactly.

Cory Boldroff (10:27.822)
And then, you know, in my third year of real estate, my wife sat me down and she said, you’re working more now than you ever have before. And I was like, that’s impossible. I was working 90 to 120 hours a week on the clock. And she’s like, yeah, but you’re working 10 to 12 hours outside the house. You come in, you’re on the phone, you don’t go to sleep, you’re on your marketing, you’re on this, you’re you’re never having any time for us. And she’s like, and you’re never having time for you. So one thing I did is I call it my why Wednesday. Every single Wednesday I take off of work.

with the phone in the nightstand and I go play golf all day long. And then I go home, I take my kids out, we play, we go to do dinner. So I really like that, and when I did that, my business actually tripled that year just from taking it. You need that mindset because if not, we’re gonna get burnt out and we’re gonna forget why we do what we do. And I believe life is way too short. We don’t know when the end is and I guarantee you’re not gonna say, I wish I would have worked more.

John Harcar (11:00.367)
Love it. Love it.

John Harcar (11:18.179)
yeah.

Cory Boldroff (11:27.776)
I wish I would have taken time to enjoy my passions in life.

John Harcar (11:30.671)
Yep, 100%. I’m 100 % on your page. know, the, well, especially with me, the older, the older I got, the more I valued that, that family time and did things kind of just like you’re doing, right? Go, go have my me time at the lake, right? Fishing, cause then have the afternoon time with the family and doing all that. So I love that part. So tell, so what, let’s, what did you, let’s talk about your business now. Like, what does your business look like today?

Cory Boldroff (11:49.633)
Yeah, you’re right.

Yeah.

So again, I’m a certified real estate planner. So we help people build, protect, and transfer wealth through real estate. So we do help people buy, sell, and invest as a licensed agent. But more than just being a licensed agent, we help them make sure their properties are optimally performing. So many times I have investors that own 5, 10, even 100 properties. they’re like, oh, I’m making really good money. And when we analyze them, they’ve got like a 2 % cap rate. They’re not making cash flow above what they’re just not leveraged. So I always say there’s five reasons

to own real estate and number one is or number two is really leverage and they’re not leveraging the real estate. So you might as well own a stock, like get out of it and just own your stock. So we help them out, we also help them with eliminating capital gain taxes and then our agent hat doesn’t go off when the transaction closes. We’re like, okay, now you need to put your house into a trust. why would I need a trust? That’s only for rich people. No, it’s actually for poor people. Poor people would be more, they have a bigger advantage to get in trust than rich people.

people do.

Cory Boldroff (12:55.542)
because you have less to lose. If you have very, very little to lose, why do you want to go to probate and go get stuck with a third, getting the taxes taken out, taking two to three years? So we really train them. We train them on the important parts of doing life insurance, a bunch of things that we actually don’t do ourselves, but we have partners that do them. And they’re like, why are you helping us with this? Because it matters. And if I can help you build wealth, protect that wealth, and then ultimately transfer the wealth, now you’re going to not only use me for the rest of your life, but you’re going to introduce me

me to your family, your kids, your friends. And so, I mean, we’re doing 100 to 150 deals a year. And that’s what we’re partly, or what we are handling. And then we refer out probably, I don’t know, probably another 100 to 200 a year as well to other people around the country. And it’s it’s a better thing.

And my heart also where my business really just blew up is when we started focusing on helping seniors and their families. Some stats, I’m a stat person. So 40 % of all real estate is owned by people 65 years and older.

62 % of the market last year were sellers, were baby boomers, silent generation, probated homes, or inherited homes. So the biggest population, and it’s funny because there’s not a brokerage, there’s really not even a platform, and we have a little one, but there’s no massive platform that’s just focusing on how do you help seniors and their families. And a lot is because it’s not sexy, you still have to go out and physically get things signed and notarized, and heaven forbid agents have to do that and not use DocuSign.

John Harcar (14:23.843)
Right.

John Harcar (14:31.855)
Right, not use technology that saves that time.

Cory Boldroff (14:33.124)
you

And you know, I had a client reach out to me. I want to sell my house right away. I said, okay, so I ran over there, you know, helped her get the house ready. That’s been going on for about eight months. And in her mind, she’s still selling the house right away because she’s been in the home for 40 years. Most agents would have dropped her like a like a bad habit. And I’m like, every single time she said, okay, are you? I just don’t know if I’m ready yet. Okay, well, what do you want to do now? And you just got to walk them through. So going back to an emotional standpoint, it’s a lot more

John Harcar (15:01.945)
Yeah. Yep. Yeah.

Cory Boldroff (15:04.4)
motions involved, but it’s a lot more fulfilling. 42 % of the buyers were baby booners. So we’re talking about one of big, again, one of the biggest populations of buyers and sellers, and no one is pivoting to say, how can I help them? So we’re trying to start an army to go help them is really where we’re trying to get at.

John Harcar (15:19.407)
can I be that resource? Yeah.

John Harcar (15:25.623)
I love that. And you’re right, there is not minutes help, but there is such a huge segment of the population that, what do they call it? The silver tsunami?

Cory Boldroff (15:33.422)
Silver Tsunami, 7,000 people are turning 62 years old or 72 years old every single day for the next 20, 30 years.

John Harcar (15:39.737)
That is crazy. That’s just crazy.

Cory Boldroff (15:41.838)
Yeah, and the crazy part is they started this world and there when they entered into their generation They were inheriting 72 trillion dollars of wealth They’re gonna leave behind 72 trillion dollars of wealth and yet no one is looking to help them But I’ll tell you what there are a bunch of people looking to scam them. There’s so many vultures out there There’s family members, you know and and others and you know people go doing the pace and hero loans Please don’t take one if you ever get a position for that. Don’t do it. It’s a scam. They’re just trying to make your

property taxes go so high you can’t afford your property and they’re gonna get in foreclosure and it’s it’s sad and also again going back to why the house should be in a trust because then you’re protected because I know we can target someone that’s 72 years and older they live by themselves their kids are 469 miles away and they’re single so they’re widow that person I you know if I was a vulture I could convince them that I fell in love with them their scams where they take their bank accounts they

John Harcar (16:15.79)
Mm-hmm.

John Harcar (16:41.101)
Right?

Cory Boldroff (16:41.772)
with the person they’ve never seen and even people they have seen and they take over their whole trust or they take over their whole bank accounts. It’s scary.

John Harcar (16:49.935)
It’s it is and it’s funny too because I had a we we were at the dollar store the other day and we were buying a roadblock like a gift card for my daughter right and and the lady asked something like you know this isn’t like for a scam or anything or no one called you to to have you do this right like oh no why is it because some elderly lady just said you know came in the other day and bought like 50 of these things and said yeah someone told her to come in here and buy them it’s like dang dude so

Cory Boldroff (17:06.894)
Yeah.

Cory Boldroff (17:16.046)
Yeah, we get it happen all the time where, hey, Corey, this is your broker and I really need you to run to the store to go get $50 as a gift cards. Can you buy five of them for me? I promise I’ll pay you back. It’s for the open house. And you’re like, if you didn’t know better, it’s coming from your number.

John Harcar (17:30.511)
Right. Right.

Cory Boldroff (17:32.654)
So you think it’s her. You go and do it. And then they’re like, here, send me the codes and you do it. And lo and behold, it wasn’t her. yeah, a younger generation, we’re like, OK, this is a scam. But they don’t know that. They’re used to it. They’re trustworthy. we hear so many times just different things that are done wrong. And that’s why, again, we’re really on a mission. So we do a lot of free lunch and learns. We do a lot of seminars just empowering through education.

John Harcar (17:45.561)
They don’t. Mm-mm. Yeah.

John Harcar (17:59.567)
Okay. Okay. Yeah, I was going to ask, mean, how are you out there trying to spread that word to folks? mean, obviously you’re doing the lunch and learns and stuff.

Cory Boldroff (18:08.462)
Lunch and Learn webinars, I do a lot of Facebook ads and it’s literally just highly focused. Do you want to sell your real estate but not pay capital gain taxes? I know 14 different strategies. None which I actually make money on. I only make money by selling your home, but I also know that they’re not going to sell their home because they got hundreds of thousands. We just talked to one person. We’re going to help eliminate $2 million of capital gain taxes per day.

John Harcar (18:32.335)
Jeez.

Cory Boldroff (18:33.068)
So it’s some big money. And the government, I don’t care if you’re on the left side or right side, the government is gonna miss spend and misuse our money. And I believe the only person that should do that is the family and themselves. And so we really tried to do better than most.

John Harcar (18:35.383)
Yeah.

John Harcar (18:48.847)
100%. So do you have like, I mean, outside of your lunch and lunch, do you have any type of course or do you like teach people? Do you have videos, things that you can.

Cory Boldroff (18:56.8)
So yeah, I do a lot of different videos, educational videos. We are building up a course. I have a platform called the PAC, Productive Aging Collective, where we’re training and mentoring senior industry professionals how to build up a successful business in the senior. So a lot of them are agents, loan officers, senior placement agents. So we do do that. I am building up my courses. You know, I have a big bandwidth, but I’ve reached my bandwidth. So I’m trying to leverage myself. Again, I have nine different businesses.

most of are all verticals of helping seniors and their families within the real estate space. So I have a decluttered and organizing company, I have a clean out company, a state sale company, I finance their long term care, so I have a private loan company for them. I fix up their home, so I’ll pay for fixing it up so they can sell it for more money. So just all different ways that I can say, okay, how do I do this? And then I have a group that’s called Visionaries Collaboration Network. So we collaborate with investors, agents, and wholesalers.

of how to do right by people. So I tell everyone, whether you’re an agent or a wholesaler, if you’re trying to take advantage of somebody, don’t come in my group, because I’m teaching the exact opposite. I’m teaching that we could do right by people, where they’ll want to introduce us to more people, so we don’t have to dial for dollars anymore, and we can actually do the right thing by presenting them the 12 different options to sell the home, allow them to self-discover what it is, and we’ll still find a way for everyone to get paid. Now you’re not gonna have make a $100,000 wholesale fee, but…

John Harcar (20:06.904)
Right?

John Harcar (20:22.767)
100%.

Cory Boldroff (20:26.56)
You know if you’re gonna make a hundred thousand dollar wholesale fee you convince someone to sell to you for a hundred thousand dollars less than you knew you could buy it for and you Convince the buyer to buy it for you for a hundred thousand dollars more than you were in contract for I’m sorry that that’s a little much for me But the agents aren’t always the answer is the same thing I don’t think angels you know that if you’re if you’re a wholesaler you’re evil or your agent evil I think both are evil and both could be angels as well

John Harcar (20:50.543)
Well, I think both just, I mean, I don’t think either one is evil. I think neither one of them understands each other truly and understands how the benefit could be to each other. Because, mean, obviously with wholesalers, not everybody’s going to take a discount. So they want to sell on the market. And for agents, some people just have some work they don’t want to do to the house or need to sell fast. Either way.

Cory Boldroff (20:57.154)
Yeah.

100%.

Cory Boldroff (21:11.756)
Yeah, I think wholesalers also need to realize that they can get it in their contract and we can go still put it on the market. They can still get their cut and the sellers can still walk away with more money.

John Harcar (21:22.392)
Yeah, yeah.

Cory Boldroff (21:24.178)
There’s definitely those points. I believe that the one thing I always tell everyone, wholesalers are called efficient, but value-deficient. Agents are called efficient, but value-efficient for good ones. And if we collaborated together, we could really just knock the crap off of everything else because there’s better ways to do things.

John Harcar (21:45.485)
Yeah. Yep.

Yep, 100%. What advice would you give to someone that wants to get in the game?

Cory Boldroff (21:55.054)
would say what part of it. I’d say really define what is your, what do you like to do? Do you like to dial for dollars? Do you like to interact with people? Are you a face-to-face person? Are you a systemized person? I have one of my investors, he did land flipping where he sent out a hundred letters every day. Dude, the guy has three million dollars of properties. He started with 2,500 and now he he retired from his job where he was making like 250 a year because it replaced his income. But he’s a system.

guy. He just wants to call and deal and wheel and deal. So I think really doing that part…

not having it all figured out. Just get into action. Start doing whatever you think you’re gonna do. Just start doing it and then you’ll see if you like to do it and you’ll see how to systemize it. There’s so many different ways to make money in real estate. You just gotta find out what it is. And then like you guys have created. think getting involved with groups, getting involved with people that are actually doing it. My one thing I would give a caveat to or a caution to is be careful about paying six, 10, 36,000

John Harcar (22:43.055)
Mm-hmm.

John Harcar (22:46.646)
yeah.

Cory Boldroff (23:02.372)
to a mentor because once you pay them that money, what interest do they actually have in you actually being successful? And I’ll throw out a name and I hope I’m not shaming anyone, but like a paste morby. Paste Morby has done something great. He does help people, but I know tons and tons of people who have paid the six to 36,000 dollars worth, I’ve signed up and now what?

and he’s nowhere to be found. Well, it’s because he’s already got your money. Learn it as much as you possibly can, and then when you’re like, hey, this is the right person, this is the right group, then get involved into it. So I think that would be the only thing I would say is before you go out and start paying money to get involved in something, really make sure that’s what you want to do. I mean, so that would be probably my…

John Harcar (23:39.204)
Mm-hmm.

John Harcar (23:53.423)
Yeah, I mean that makes it 100%. If you know you don’t like it, that’d be pretty expensive mistake to pay for something that you dislike.

Cory Boldroff (24:02.126)
ends up being something that wasn’t for you.

John Harcar (24:04.673)
or was it for you? So how do our folks get a hold of you if they want to reach out and they want to talk to you about anything that we mentioned today?

Cory Boldroff (24:10.157)
Yeah.

So the easy one is Cory bulldoff be OLD are OFF. I’m the only Cory bulldoff in the world So you can literally Google me. I am super easy to be found my personal cell phone numbers on there eight zero five two six four one nine two I can’t hide from the public because I’m front-facing You can follow me on Instagram. It’s Cory be your RE planner You can even Google. I’m your real estate planner that’ll show up. I’m not hidden. I’m

super easy to find, I’m super accessible, and I have a calendar that you can literally go on and book a quick meeting with, a strategy session, however I can help people, I’m willing to help. And yeah, I mean have a goal to eliminate a billion dollars in capital gain taxes for people, the more people I get a hold of and to teach them how to do so is so important to me.

John Harcar (25:03.615)
And we’ll put all the contact information you had sent to us in that down in the show notes. So guys, you can always click on there. Corey, thank you for coming out and sharing all this stuff, man. I really appreciate it. know, guys, I hope you took some good notes. And if you have any interest in what anything Corey said, reach out. And we’ll see you guys all on the next show. Cheers.

Cory Boldroff (25:22.542)
Perfect, thanks for having me. Thank you.