Skyrocket Your Listings: Effective Marketing Techniques for Agents

Brett McCollum (00:01.002)
All right guys, welcome back to the show. I’m your host, Brett McCollum, and I’m here today with Mike Pilarczyk, and today we’re gonna talk about marketing for agents. That’s right, before we do guys, at Investor Fuel, we help real estate investors, service providers, and real estate entrepreneurs to two to five extra businesses to allow them to build the businesses they’ve always wanted and allow them to build the lives they’ve always dreamed of. Without further ado, Mike, how are you, man? Man, I’m doing good. Thanks for hanging out with me today.

Mike Pilarczyk (00:26.136)
Doing good, how you doing?

Brett McCollum (00:30.146)
Really good catching up with you, getting to know you kind of pretty show and guys, I’ll be honest with you, Mike’s got some cool things he’s working on and I’m really excited to talk about. But before we get into all of that, let’s get some, same thing we always do, let’s get some history, tell the people who’s Mike, give us some background, catch us up to speed a little bit.

Mike Pilarczyk (00:47.022)
Alright, sounds good. my Florida Florida Lake right. am Cleveland Browns Florida right now born in Cleveland. Live most of my life.

Brett McCollum (00:57.496)
Fortunately, me too, Mike, unfortunately.

Mike Pilarczyk (01:00.413)
Yeah, it’s really nice weather down here. yeah, spent most of my life up in the Midwest. And then decided a couple years ago that we were ready to go try some winter warmth and happy we did so.

Brett McCollum (01:15.438)
then you got hooked. Yeah, we did the same thing. My family did. We just talked, pre-show guys, we were talking and we’re both from Ohio, right outside of Cleveland, both of us, realized that if you guys, listen, I might be biased, we might be biased, but you guys can also come to Florida. It’s warm and nice here too, you know? Yeah, but no, that’s super cool, man. So you move down here, but I know from what I’m,

Mike Pilarczyk (01:35.385)
It is. It is decision.

Brett McCollum (01:44.276)
We talked, you left from Iowa though, is that correct?

Mike Pilarczyk (01:46.494)
Yep. Yep. So I moved to, moved to Iowa when I was pretty young. my dad got transferred out there, and, went to, the U of I go Hawks and, then, yeah, it was an accountant was a CPA for a long time. Decided, I had my fun in that field and, decided to get into real estate about, 10 years ago. And, yeah. So doing that up there and now we, brought our, brought it down here. We still have, still do work up there and we’re doing it down here now.

Brett McCollum (02:15.576)
So the accounting world, man. So yeah, we’re a different pilot. We’re very different people, you and I. Brett and numbers and math are just, they’re not friends, okay? That’s why I need friends like Mike, you know?

Mike Pilarczyk (02:30.901)
You said set the bar higher.

Brett McCollum (02:32.75)
But yeah, see what it’s that I kind of guess it’s the age-old question that we always ask is like so you’re in the accounting space what what kind of goes yeah real estate to you like what happened there

Mike Pilarczyk (02:45.398)
You know, it’s a natural, it really is a great fit and it really helps out because we do a lot of work. We flip houses ourselves and we do a lot of work for our investor clients and it helps being able to look at the numbers a lot of different ways and to crunch that. It definitely doesn’t hurt. You don’t have to be a CPA by any means to do it, but it definitely has come in handy a number of times.

commercial stuff, things like that.

Brett McCollum (03:16.002)
Yeah, yeah, so I’m so sorry, Michael. Let’s back up a little bit here. Wife, kids, like what’s family life like?

Mike Pilarczyk (03:26.259)
Yep, yep. we have, so my wife and I live here. We have a total of four kids. We’ve got two up in Iowa and we’ve got two down here in Florida. And I love it if the two and I will move down here, but the flag not too bad up there. And yeah, we’ve been down here a couple of years. We’ve got one’s, our oldest is a doctor up there in Iowa. The next one down there, he runs a real estate up there.

And then we’ve got a daughter down here who is doing a lot of really cool things. And then we’ve got our youngest ones in sophomore high school, he’s efficient, tough life.

Brett McCollum (04:03.214)
Wow. Yeah, you’re a little ahead of me. We’ve got four kids ourselves, wife and I do, and they’re young. So our oldest is 11. 11, yeah. So I’ll join you someday.

Mike Pilarczyk (04:13.549)
nice, you’re old as this 11?

Mike Pilarczyk (04:18.677)
There’s a reason I shave off this hair. I don’t want anybody to any gray hair up there.

Brett McCollum (04:23.31)
Man, I’m telling you, I told my wife the other day, like, I was like, I’m starting to get some stuff going on and I’m not sure how I feel about it, so.

Mike Pilarczyk (04:29.971)
I know, I hear you. Just keep fighting the good fight, man.

Brett McCollum (04:33.282)
That’s it, man. But yeah, super cool. And I think that’s a testament, by the way. don’t know, probably nobody’s really told you this on a podcast before, but you’ve raised your kids well enough that you can leave and they’re okay. That’s a cool thing, you know, as a dad. I know looking at it, like, I would love that idea. So man, that’s our first job, right? Before all the real estate, before everything else is, we’re husbands and we’re fathers and you’ve raised your kids well enough they can stay back and they’re okay. So kudos to you, my friend.

Mike Pilarczyk (05:00.187)
You know 100 well, thank you very much you too young man. No, I agree with you It’s the it’s the most important thing, you know there is and you know it you know having that having that center in your life, know really kind of helps because you know there it’s it’s really cool to have things that you don’t waiver on you know and like things that you know not negotiable and it’s like, you know family first and

blessed man and I’m sure you feel the same way. It’s like I got that core group and just couldn’t be more blessed man.

Brett McCollum (05:32.898)
Yeah, because, I mean, we both, again, we’ve just met. I can, but I can almost, there’s a certainty with what I’m about to ask you, it’s like, it’s not always easy in our industry. And it’s hard, and we get kicked in the teeth sometimes. And probably, I don’t know about you, but I’ve questioned my, like, why am I even doing this? You know, more than once.

Mike Pilarczyk (05:47.461)
No.

Mike Pilarczyk (05:58.706)
A number of times. and and it’s it’s it’s it’s really challenging You know, like because you’re you know, your clients are calling and they don’t care if it’s your kid’s birthday And you know and understandably so I get it. Everybody’s got their thing. So balancing that Is a challenge to say the least, know, and and you’re right I don’t know how many days like I’ve woken up and I’m like that’s so much going on and I got so much I got to do for work and it’s like

Man, is the juice worth the squeeze on this?

Brett McCollum (06:30.604)
I could have done anything else. Why did I? Yeah, no, yeah, but like back to what you said, like there are non-negotiables in our life and our families are that. And that does bring a lot of, in the tough times, there’s peace in that, right? You know what? Like, I don’t know how hard it is. This is good, this is good. And I know that some of us can’t say that about our family lives, but, because it’s some people, but we are very blessed to have that.

Mike Pilarczyk (06:48.081)
Yep. Yep. No matter what.

Brett McCollum (07:00.192)
And reflection on that is, and that grateful heart and grateful spirit is a, it’s a big deal when it’s tough out there.

Mike Pilarczyk (07:00.591)
Yes.

Mike Pilarczyk (07:06.872)
It is, and in so many ways, and you touched on it a little bit ago, is that you’ve always got that to look back on. You’ve always got that to come home to. I can pick up that phone, I can talk to someone I love more than life itself. And it’s like, is a gift that.

Brett McCollum (07:27.352)
That’s a miracle when you think about it though, right? It’s like, I, cause I know when I look at it, like, dude, I don’t deserve that. like, but it’s really, it really leads that grateful heart, you know? So, but yeah, let’s talk real estate a little bit. I mean, I love talking family life and all that and being, I love that, but we’re, it’s a real estate podcast. Let’s probably talk about some real estate. You mentioned that you guys flip houses, you know, as well. What does that kind of business side of your side of your business look like?

Mike Pilarczyk (07:34.21)
I know.

Mike Pilarczyk (07:39.426)
it does.

Mike Pilarczyk (07:49.273)
Do it.

Mike Pilarczyk (07:56.816)
So we don’t, that’s not our primary background, but we’re more like opportunists when it comes to that. My wife, she spent her whole life in construction. It’s actually kind of cool because she goes on, she’s working with builders her whole entire life since she started working. And it’s really cool, lot of guys are taking her back. You got this tiny little thing out there and she just…

No, she can keep up with everybody out there and when, you know, when she’s coming up with ideas that are as far as the construction side that are like, you know, teaching some of the guys, they’re like, well, you know, so it’s she’s managing that. So she’s a bulldog, you know, so, you know, having having her is kind of like an unfair advantage almost because she knows so much about like what needs to be done and everything from.

pulling permits to get an occupancy to everything in between. it really is like a secret weapon. having that and then really, you couple great people with some energy and some real, hey, we’re gonna get this done. Some hard notes, not being afraid to rope your sleeves and pound some nails yourself.

It can put you in position at least where you have a good chance to succeed. So we’re blessed in the sense of like her background. I’ve built about 15 houses up in the Midwestern area. So we’re familiar with it. So that helps. And when you can leverage a lot of that stuff, it helps you provide a good product at a good price to your ultimately consumer.

Brett McCollum (09:27.736)
Right.

Brett McCollum (09:49.698)
Yeah, you know, and you mentioned the word, I like that word opportunist, right? So you’re more come, you more come from the, for our audience listening more from the traditional agent side of it. I wouldn’t call you anything but you’re nothing traditional. I will say that, but yeah, but as I love the fact that as a real estate agent using that word opportunity, you know, because I often wonder.

Mike Pilarczyk (10:06.995)
I don’t know.

Brett McCollum (10:17.806)
with the agents that I know, I’m like, why do more agents not invest in real estate, know, flip houses, buy and hold, whatever it might be. Because my people that I talk to and teach and stuff over the years, I ask them the beginning, because I wholesale a lot of real estate, right? So, everybody asks the question, why would they sell a house at a discount? Okay, they always want to know, why in the world would this happen? Da da da da da. And I’m telling them who our target demographic is and that sort of thing.

But the question always comes back to this one, and I’m gonna lead you into this one, Mike, here it comes. When most people, let’s call it 95 % of most sellers, when they’re ready to sell a home, what is the first thing they do?

Mike Pilarczyk (10:58.867)
When they’re ready to sell the they’re going to call the realtor.

Brett McCollum (11:01.038)
Yep, what’s the first call they make? Call a realtor, it’s a layup, it’s an easy one. they’re gonna, no, that’s it, they’re gonna call a realtor, right? So if 95 % of all sellers out there are calling realtors, why in the heck are realtors not looking for opportunity?

Mike Pilarczyk (11:06.907)
Thank you. I thought it was a at first.

Mike Pilarczyk (11:21.595)
I know. I know. Me too, me too. because there is, there is a, if you’re looking for something, I always tell my kids, if you’re looking for a red car, you’re go see every red car out there. If you’re looking for trouble and sad and misery, you’re gonna go find it no matter what. And the same kind of thing holds true with like the right property. If you’re looking for the right property, I didn’t say,

Brett McCollum (11:23.796)
It blows my mind.

Mike Pilarczyk (11:48.634)
of properties the right because that’s a mistake that we really advise a lot of our clients. We’ve told our clients don’t do it so many times. You they’re like, you’re actually trying to like sell real estate, right? But like if it doesn’t work, it’s not going to be a good thing for anybody. So it’s got to be the right place. And that’s why I use the word opportunist. You know, we’ll we’re looking for no man most of the time because like there’s got to be a reason. There’s got to be a reason. And if

If you’re smart about it, then you can really do well doing it. But if you’re just like, hey, I’m gonna go tell my bros that I just bought three places down in Florida, you’re gonna tell your bros that they’re buying because you got skinned alive at the closings.

Brett McCollum (12:34.06)
Yeah, well, and you coming from the accounting background and knowing how to run the numbers appropriately and look at the cost analysis of it and the benefit, the long-term side of it too, not just the immediate gratification of, know, like, hey, if I flip this house, I can make $30,000. Okay, but what about capital gains? But what about your tax liability? But what about, what about, what about, what about, and then you really walked away and you made 12. If you’re lucky and you sold it for full price and you didn’t have any, you know.

Mike Pilarczyk (12:57.767)
Right. Exactly.

Mike Pilarczyk (13:03.205)
Exactly, exactly. all about to us, it’s all about discipline and staying in between the lines. Everybody wants to turn and burn, man. Everybody, I’d love to flip a thousand places this year if I could. I’d love to make money on every single one, but if you don’t have that discipline, you have your processes and they’re largely the same, but everybody’s can be a little bit different. You gotta stay true to yourself. You gotta stay true to your process, stay true to your model.

That’s the way to be successful.

Brett McCollum (13:33.73)
Let me ask you this, this is more of a higher level question though. And everybody runs their underwriting and risk analysis a little bit differently, right? So me, on the wholesale side of things, we like to reach out, let’s talk to our buyers and ask them what their buy box is and blah, blah, blah, blah, blah, right? We’re talking about that because everybody’s different. When you guys are evaluating property,

and you’re mitigating that risk and you’re really looking at it from the, we’re looking for no, what makes it a yes for you guys?

Mike Pilarczyk (14:08.518)
It’s got to pass like a number of tests. mean, if we rarely will lose on something, we have lost, don’t get me wrong. We rarely will lose big because we are very strict as far as what we do. And a lot of it is, obviously, neighborhood, we run the comps, we look at the ratios and stuff everybody looks at.

You know, you really gotta be honest with yourself and where you’re at financially, and you’ve gotta be realistic. And that’s the hardest thing, because as you know, you know, it’s like there’s optimism abound, man, look at this place. You know, like the bones are good on this thing. I can be able to save this and that and the other thing. I’ll stick 20 in it I’m gonna make 100. You know, it’s real easy to do that. But like, we spend a lot of time.

drive around, we spend a lot of time talking to people, we spend a lot of time as a coming at it from the consumer side. How’s the drive into the place? How you know, what realistically is the market for that? Who’s going to be the buyer of this house? And what are they looking at right now? What are the what are the other options that they have? Because that’s really there’s options out there for people. And we try to look at it from as many angles as we can.

just because we’ve taken our lumps. And it’s like you learn and go that gray hair you’re talking about. Some of that comes with, okay, I wouldn’t call it wisdom necessarily, but like, okay, I did this that one time and I got killed.

Brett McCollum (15:35.435)
yeah? Me too.

Brett McCollum (15:50.838)
touched a stove and now I know it’s hot so yeah yeah

Mike Pilarczyk (15:52.972)
Yeah, so a lot of that and and honestly We stay it’s got to pass the you know, the standard the napkin test and the whole thing but a Lot of it is, you know, it’s just it’s got to check all the boxes and if it doesn’t then it’s probably not right for us We probably could buy more than we do but we choose to go safe because I just don’t want I just don’t want to lose a lot, you know

Brett McCollum (16:21.646)
Yeah, and that’s not wrong. mean, heck man, especially now, right? I think we could have gotten away with it 2021, 2022, know, stick a sign out in the yard and it’s gone, you know, kind of thing. But when things started to shift in 23 and then full on last year and even in now this year, things are, I mean, you look at the market, right? And you know, on the realtor side, like, what are the average days on market right now? They just keep climbing, it seems like.

Mike Pilarczyk (16:50.551)
Yeah. Yep.

Brett McCollum (16:51.95)
You know, you’re flipping houses and you underwrite it for a six month hold or a nine month hold and then it’s, you you’re in it for 12, 14, 16 months, you’re done.

Mike Pilarczyk (17:02.499)
Yeah, exactly. You know, even the, you know, you know, I’d say a huge percentage of the people we deal with, they’re paying in cash, but still you got that opportunity of cost of that money, you know, and like you said, you just exactly nailed it. You know, you’re talking for a 12 to 16 month hold on that. You could do a lot, you know, I mean, if you get there in the crypto at the right time, I mean, that could be, you know, who knows? So it’s like, you got to

you know, that opportunity cost of that as well. And that’s where that realistic comes into play. You know, if your competition’s out there and you know, some of that stuff, some of those flips are not necessarily on market. You just gotta know you, you gotta know that market really well, you know.

Brett McCollum (17:45.358)
Yeah, I think a lot of people in the flipper space, let’s just keep staying in line with that. I think a lot of people are, they’ll look at a neighborhood, they’ll look at ARVs, and they’ll look at, man, and I can get this for that, and stuff like that. And there is something, you mentioned, we’ll drive it. We’ll drive up, we’ll drive out, we’ll see. You have to really put yourself in the buyer’s shoes. But here’s the tough part. A buyer’s shoes.

right now in a buyer’s shoes in six months. Because realistically that flip’s gonna be three or four months minimum probably. If not six months, right? And then you’re gonna list it and sell it and what’s happening at the six month mark? You know, in the market it’s not the same as it was when you drove them drove out because now the neighbor that was next door when you bought it decided to not take care of the place that maybe they moved, maybe it was a tenant and it wasn’t an owner and then.

Mike Pilarczyk (18:28.693)
Yep.

Brett McCollum (18:40.386)
you know, they let it go and it’s overgrown and now you have this house that was, this is the perfect spot, there’s still, you can’t control it all. You know, so I really appreciated what you said of like, we’re checking all of the boxes, right? Because if one of those, if after that six month mark when you go to list, this is my opinion anyway, all right, maybe one of those boxes that you checked are now unchecked, but you still have all the other boxes and you’re mitigating.

Mike Pilarczyk (18:48.489)
Yep. Yep. Yep, exactly. Exactly. It’s a safety thing. you know, we’d love to, when we first.

started doing it, you know, we’re like, okay, we’ll have we’ll have an exit plan if that happens, you know, if we’ve got a an external condition that’s that’s going to be hurting us, we’ll bail, you know, we’ll get out. Well, you can’t all the time do that. It’s not easy to do. So sometimes you’re exactly right. And that’s why we do have that discipline of like, we must check them all. Because when it when the time comes, we may not have them all checked.

And so we want to at least tilt the table as much as we can in the favor of our buyer and us, because we are real firm believers that greed kills and that everybody’s got to win. You know, we believe that from our subs all the way to the buyers, to everything. you know, there’s people out there that are definitely like, look,

You know, I’ll slap this thing together with glue and band-aids, know, and then it’ll look pretty for a while. You know, we are in it. We play the long ball and we’re more buy and hold people than we are short selling. You know what I mean? So it’s like, we’re not, I want to see these people in the grocery store and at the games and stuff and have a smile. And that’s more important to me than, you know, an extra grand or something.

Brett McCollum (20:30.318)
this room.

Brett McCollum (20:34.242)
Yeah, and that speaks to your character, man. I love that. Well, we kind of let off the show introducing it as marketing for agents. So, and I know a lot of our audience too are, you know, we’re investors, but then there’s also a lot of agents that are investors, kind of like yourself in that regard. mean, we’re talking like, when you moved, so we talked pre-show a little bit, and I’ll kind of fast forward it a little bit for us. When you moved to Florida and realizing some, because Florida’s a different game.

than it is in the Midwest in some parts. And there’s just so many more agents in the state of Florida. I mean, it’s insane. And there’s agents spending a lot of money on their marketing. mean, just, if you don’t already have that financial establishment behind you, it’s hard to compete, so to speak. I think I caught us up a little bit there. If I didn’t, catch us up a little bit closer and then tell us what you’ve been doing on the marketing side, because that, it’s really cool.

Mike Pilarczyk (21:31.26)
Okay, so yeah, we got down and we found it like, because we’re normal, we’re not a mega agent, you know, or anything like that, we do okay, but you know, we weren’t, we weren’t able to throw 50,000 a month at leads, we weren’t able to, a lot of people down here doing it. And so we kind of were just brainstorming things that we could do to get leads because we were new, we had Iowa business, we were blessed, like, you you just said, hey, we had, we had a business going, so we were, we were safe. But

So what we came up with was we basically took some money, we developed this platform and initially we were just going to do it for our own website but we rolled it out nationally and it is essentially a bidding website for buyers, sellers and agents is what it’s for and our mantra is everybody wins on this. it’s called a newagent.com and the

The premise is that buyers and sellers can go out there and in less than 60 seconds and for free they can give some details on their house. They can hit submit, request for bid goes out to every agent that’s on our system. We thought it was important to make it so everybody can compete. it’s $10 a month. If someone buys a year, it’s $20 a month if they wanna go month to month. And so we made it.

that for a reason because we wanted everyone to have the chance to compete and ultimately everyone’s going to win. The consumers are going to win because they’re going to get the best price out there and the agents are going to win because they have opportunities. So agents put their best bid in, flat dollar bid and then 24 hours the system sweeps the three lowest bids, contact information gets exchanged between the sellers and the agents or the buyers and the agents and

then they take it from there. we are a platform that matches buyers and sellers with agents and they take it from there.

Brett McCollum (23:32.386)
That’s incredible. Yeah, I think especially now with the NAR settlement that came down and all that, this really allows you to compete with that space. I think that’s pretty cool.

Mike Pilarczyk (23:43.115)
Yeah, it is. is. you know, it’s been we launched in August. We timed it with the NAR ruling there. We’re geniuses, you know, really. Yeah, anyone would have figured that out. but it’s it’s working out really good. We are, you know, there there is we are seeing pockets around the country of where those, you know, the

Brett McCollum (23:50.638)
Perfect. Yeah.

since mine.

Brett McCollum (23:57.963)
Yeah.

Mike Pilarczyk (24:11.328)
we’re seeing that there are pockets that are hanging on to that 3%. Like, you know, it’s their lifeline. The fact of the matter is, is that what we’re seeing the areas of the country that are using it, it really is working out well. The feedback we’re getting is fantastic and everybody’s really making money. So it’s a great way all around.

Brett McCollum (24:33.485)
It is, and I think it’s the age old thing with business, if you don’t evolve, you die. it’s a, the traditional 3%, 3 % or 6%, is, it still exists, I mean, we’re not gonna say it doesn’t, but like, with technology and its advancement, it is just, you’ve got as agents that you have to evolve. There’s a lot of people that won’t be here in a couple of years because they didn’t.

Mike Pilarczyk (24:57.761)
Exactly.

Brett McCollum (25:02.37)
These are people I know that have been agents for 10, 15, 20, 30 years and they’re not going to evolve because I’m stuck in my ways and I’m telling you and if they don’t, I’m like, they’re not gonna make it.

Mike Pilarczyk (25:13.111)
I could not agree with you more and you know, I’ve had I’ve had conversations from you know, older agents and different brokers and stuff and and they did not say nice things about me, you know, and

Brett McCollum (25:27.854)
And they won’t. When there’s change, people don’t want change, Like, no.

Mike Pilarczyk (25:30.229)
Right. Exactly. They don’t. you the fact you nailed it exactly on the head is that it is going to change. Every single industry is going to evolve in some form or fashion, some faster than others. We got a jumpstart in August. We didn’t have a choice, right? Big, big moves. know, what we’re seeing around the country is, you

not to your point, the 3 % yes, it does exist. Those days are, know, consumers are becoming less and less receptive to that standard 3 % way it’s always been. So if we don’t shift as an industry, then we’re going to die as an industry. And that’s the last thing that any of us want because there’s about a million and a half of us.

Brett McCollum (26:10.798)
That’s right.

Mike Pilarczyk (26:24.8)
that are doing really, really cool things for people. And I want to make sure we can continue to do that.

Brett McCollum (26:31.374)
Incredible. Let me ask you this, on the marketing side of things, for you, because how are you guys getting your, how do more buyers and sellers and agents, this is a platform you initially created for your own needs, which is super cool by the way, and now you’re rolling it out, how is the work getting out?

Mike Pilarczyk (26:52.892)
Well, it’s you know, we we have normal we have normal budget, you know, the the website was the development was was expensive. And so as far as operationally goes, we’re not we’re not operating with Elon Musk budget here. So that is the biggest challenge because to to market effectively, it costs a lot of money. And so we’re doing as much as we can.

on Facebook, Instagram, TikTok, that kind of thing. we have realistic expectations. We don’t get a whole bunch of sleep, but we’re super active and with the resources that we have, we’re getting the word out and it’s growing, it’s gradually growing. And we’re hoping that…

I’m getting on some podcasts and talking to more people on maybe some bigger platforms and stuff like that, yours and stuff and keep on growing, keep talking to people that it’s going to get some good traction.

Brett McCollum (27:59.8)
That’s incredible. Yeah, I mean, and by the way, for whatever it’s worth, my firm opinion on anything that’s worth building, it takes time. You know, and I think a lot of people that grow too quickly, that is some of the biggest mistakes that, like it seems like, what, I grew so fast. And then when it crashes so fast, they realize it was built on a house of cards.

Mike Pilarczyk (28:25.072)
Yeah, yeah, I think you’re exactly right. You know, and, and we’ve got got three investors that are with me on this thing. And, you know, just fantastic guys, we’ve got ones from the ones from the banking industry, ones from the appraisal industry, and other ones from manufacturing. So we’ve got a really cool group of people and realistic expectations and

We’re right on track and you know, like I don’t, we’ve always said, know, that, you know, I’ve always told my kids that greed kills. You know, if it’s just, it’s not a good recipe for success in any area that I’ve seen in my lifetime. And maybe I’m not looking at the right places, but for me, we want to do, we want to provide it just an off the charts service for people at just a great price.

let’s have the consumers make a bunch of money, save some money when they go to the closing. And let’s have it where agents can get busy and compete on a level playing field where they don’t have to compete against the monster agents who they’re great too, but not everybody can throw 50 grand out there. We just wanted to provide an atmosphere for agents to thrive and consume, save money.

Brett McCollum (29:45.246)
And I see your heart in that man. That’s why I like talking to people like this. I know we’re virtually face to face, but being able to look at you and tell, this isn’t a, it’s not a, I’m just saying this because it sounds good. I can see it, and I can, and you guys are sincere, and that is to me the coolest thing is being able to see good business being done the right way. Man, but that’s really cool.

I want to ask you before we wrap this up, what’s the best way? We’ve got agents, like I say, and the listening audience. We’ve got other people. What’s the best way for people to reach out to you, to follow you guys, learn a little bit more?

Mike Pilarczyk (30:21.904)
You know our website at a new agent.com. That’s the first stop to go out there. You can message me on Instagram, Facebook, there are TikTok. Mike Plarzik is my personal and a new agent is the account. Message me up. If you’ve got any questions, let us know. me a message and yeah, I’d love to talk to anybody about it.

Brett McCollum (30:47.214)
That’s incredible. Yeah guys, seriously, go out of your way. Find that agent if you’re listening. Check it out. It’s really cool. It’s a unique opportunity to compete in the market that’s being done out there. Mike, you’re solving problems out there for people and I think that’s gonna return blessing in your life as a result. Guys, go out there and seriously take a good follow on that. Man, Mike.

Been a super cool having you with us today. Thanks for spending the time and hanging out. It was a good time,

Mike Pilarczyk (31:17.42)
Thank you very much for your time, man. You’re great. I love watching your show and we’ll continue to do so.

Brett McCollum (31:24.6)
Well guys, it’s been super fun. Thanks for hanging out with us today and we’ll catch you guys on the next one. Take care everybody.