The Power of Affiliate Relationships

Mike Hambright (00:00.785)
Hey everyone, welcome back to the show. I’m excited to have my good friend, Chenay Jordan with us today from ReSimply. She works with Sharad, who also was on the show here fairly recently. And we’re gonna talk today about the power of solid relationships. We’re gonna talk about JV partnerships, affiliate programs and things like that. So if you’re participating in any of those things, you definitely wanna listen up and listen to some of Chenay ‘s insights today. So Chenay , welcome to the show.

Chenay Jordan (00:28.344)
Thanks, Mike. Happy to be here. Thanks for having me.

Mike Hambright (00:30.203)
Yeah, always good to see you. So you told me, by the way, I want to jump into learn a little bit about you before we get started. This is I’m going to bring up something super random here. So my wife has you know, we have a ranch in East Texas now. So she’s become this like birdwatcher. So last weekend, I’m out putting up duck houses. I’m like doing all this. Like, what am I doing? This is like well beneath my pay grade. But my wife absolutely loves it. And it gets me a bunch of brownie points. But she has been watching

Chenay Jordan (00:41.112)
Okay.

Mike Hambright (01:00.433)
from, because you’re right outside of Big Bear, right?

Chenay Jordan (01:05.622)
Yes. Yes.

Mike Hambright (01:07.493)
Yeah. And so she has been watching this. There’s like a there’s like a webcam on this eagle’s nest there. And she is like constantly watching like what are the Eagles doing now? And I was like, what are you doing? This is crazy. She’s like there’s 60,000 people watching this like live right now. So that’s I guess right in your backyard. Are you familiar with that? You’re you’re

Chenay Jordan (01:24.628)
It’s, they have a fan club. Yes, absolutely. Jackie and Shadow. Who doesn’t know Jackie and Shadow? So.

Mike Hambright (01:31.109)
Yeah, that’s right. I don’t. didn’t. I never would have known that if she hadn’t shown me that. So anyway, you guys will have something to.

Chenay Jordan (01:37.896)
Yeah, it’s a big deal. So I’m not sure how long Eagle, I don’t know if they mate for life, but I do know they do. So Jackie and Shadow have been together since 2020 and every year, you know, they build their nest and they…

Mike Hambright (01:47.271)
They do, they do, yeah.

Mike Hambright (01:53.749)
nice.

Chenay Jordan (01:58.778)
I don’t think they’ve been successful yet. I could be wrong. I’m not as big of a fan, I think, as your wife may be, but they have unsuccessfully reproduced. And this year they had three eggs, all three hatched.

Mike Hambright (02:05.175)
Yeah.

Chenay Jordan (02:15.832)
We lost one in the snowstorm last week, but they still have two. So everybody’s rooting for these babies to grow up. I actually saw a really funny, this is how crazy people are about these birds. I saw a reel the other day that somebody had made of all this camera footage of Shadow bringing sticks to the nest and like hitting Jackie in the head with them.

Mike Hambright (02:20.497)
Yeah.

Chenay Jordan (02:42.038)
And it had like a voiceover of her being like, what the hell are you doing? And like, it was bananas. I cannot believe how people get into it, but it is, it is pretty amazing. know, there’s bald eagles are really cool animals. So.

Mike Hambright (02:48.657)
Yeah.

Mike Hambright (02:56.233)
no doubt. Yeah, we went we did an Alaskan cruise a couple years ago and we saw like so many. It was ridiculous. I mean, never knew that was a thing. And then recently we actually had two bald eagles on our ranch in East Texas. I’ve been in Texas for.

Chenay Jordan (03:01.742)
That’s cool.

Mike Hambright (03:09.319)
26 years I’ve never seen a bald eagle and we were just literally sitting on our back porch and we saw an eagle land like a hundred yards from us maybe and then we saw a second one or like holy cow like what is and they were just sitting there in the tree next to we could totally see him taking pictures and stuff and so Anyway, nobody that tuned into this show today knew we were starting this off with talking about bald eagles, but There is a point here Yeah

Chenay Jordan (03:25.656)
That’s great.

Chenay Jordan (03:30.894)
You know you’re going to YouTube it after this, so they’re going to check it out.

Mike Hambright (03:34.971)
Hey, it is cool. will say the last thing I’ll say on that is my wife was showing me this video the other day and I guess whichever one is the mother was like laying on top of the nest. The babies were under it and it was completely covered in snow and all you could see is like these eyes and it was just like blanketing the whole nest. It was a cool thing. anyway, yeah.

Chenay Jordan (03:54.178)
Yeah. Yeah, I always, it’s always incredible to me to see the resilience of the animal kingdom. I mean, it’s crazy. especially when you can see it in the raw like that.

Mike Hambright (04:01.241)
Yeah. It makes you…

it should make you appreciate our own lives and how much really how much opportunity we have as entrepreneurs. Obviously this is some of the stuff we’re going to talk about today, but how we need to just be a little more resilient because a lot of people want to be entrepreneurs. They want to do things and they just give up too early and it’s like out in the real world. You know if you were an animal for sure, I guess we’re all animals, but if you weren’t so comfortable you’d have to do some hard shit. So why not just do some hard shit now because it’ll lead to an easier life ultimately.

Chenay Jordan (04:34.454)
Yeah, absolutely. saw, I saw, I’m on social media all the time. I saw a reel this morning and I can’t remember who it was, but they were saying, you know, kind of like, you know, screw this happy all the time, no anxiety, no stress, you know, mantra that everybody.

seems to be preaching nowadays because if you are stressed and you do care or if you are stressed and you are you do have anxiety that means you give a shit about something and I think that’s that’s the biggest thing is everybody wants the life that they see and they’re just not willing to put in the work and have the stress and have the anxiety to get there so yeah it’s

Mike Hambright (05:00.625)
Right.

Mike Hambright (05:14.449)
Yeah.

You got to be willing to you can’t have I mean you work for recently and Sherrod has taken a lot of risks and worked really hard and a whole team as well obviously to be that to build that and you know investor fuel I have an amazing team and like you have to you really have to as an entrepreneur you have to be willing to do hard things and Have dreams that are bigger than just yourself and have goals of impacting way more than what you could just impact on your own And we’re gonna talk a lot about relationships today, and it’s it’s the same thing like build amazing relationships

Chenay Jordan (05:40.579)
Yep.

Mike Hambright (05:45.571)
with amazing people and you can build amazing businesses and have an incredible impact on the world. Yeah. Well, hey, maybe we should start a podcast. Let’s talk about, let’s talk a little bit about you and your background.

Chenay Jordan (05:50.72)
Absolutely, absolutely.

No.

Chenay Jordan (06:00.95)
Yeah, so I am originally from Tucson, Arizona.

crowd university of Arizona Wildcat. I graduated in 2006. Just gave away my age, but hey, that’s all right. I am a mother to two amazing kids. My son is actually about halfway up to Big Bear right now at a science camp. He’s in fifth grade. It’s his first time like really away away from home and no cell phones, no contact, no nothing. So son, I hope you’re having a great time.

And I got in, I have a very eclectic business background. I won’t go into the weeds of all of it, but fresh out of college I was teaching. I have a degree in English. I taught for an amazing company that I traveled around to different universities and conducted summer programs for.

kids ranging in age from kindergarten all the way to adult professionals looking to be able to read faster and comprehend more. So that’s how I got started was in teaching. also taught English as a second language for a number of years from home, wrote for an equine magazine as well. I’m a lifelong equestrian, so I wrote for a magazine called Go Horse Show for a number of years. Then I went to work for an equine veterinarian who was my

coin veterinarian and we became great friends and her business exploded and she needed some help so she hired me. I’ve been working remotely since before working remotely was cool so I’ve been doing remote work since 2012 and how I did all of that and then ended up in this space is really a

Chenay Jordan (07:52.202)
a personal story. I was married for 15 years and in 2021 made the decision to leave my marriage. And so I was, you

as all of a sudden a very single mom with two kids and at that time no job. The veterinarian had moved to Kentucky and so I needed something and I needed something fast. So I originally was hired as an executive assistant. That was kind of what I was applying for since all the work I was recently had done for the vet. And I got hired at a international real estate development company as the executive

assistant to the CEO. And I’d been at work for five days and he took me to an event, went to all the networking parties and dinners and all of that sort of thing. And he called me up Monday and he said, you know, I really want you to lead our affiliate program and be the affiliate manager here. And I was like, I don’t know what that means. I don’t even know what that is.

Mike Hambright (08:57.413)
Yeah. What caused that? What caused that? mean, what did something that happened where he saw you interact with people and he’s like, Hey, okay.

Chenay Jordan (09:02.478)
Just how I can.

Yes, yes. It was just how I was able to just very easily have conversations with anybody and everybody in the room. and that sort of thing. So I, it came obviously with the salary increase and I needed the money. So I was like, I guess I’ll figure it out, which we were just kind of talking about this, you know, if you want something and you, you have to put in the work to go, you know, to, make it happen. So I was like, it’s sink or swim time. so.

I swam and I swam super hard. started learning everything I possibly could about real estate specifically and my clientele for that position were mainly realtors, which if you’re a realtor and you’re listening to this, I’m sorry, but managing y’all is like herding cats on crack. You guys are a tough bunch. I realized very quickly that international real estate was incredibly

incredibly niche and that there was just a plethora of business verticals and investment strategies and ways that people could make a living from real estate aside from being a realtor. That there was just a whole world out there and I kind of became low-key obsessed. I was on LinkedIn just

my gosh, I was on LinkedIn so much and decided that I wanted to kind of expand my horizons beyond international. And so it took me six months.

Chenay Jordan (10:47.77)
but I finally found ReSimply and, sent in my, my resume. And I did something very interesting when I sent my resume to Sherrod is I only, for my work experience, I only put my current role at being the affiliate manager. I put no other work experience on there whatsoever. which got brought up, it, it, you know, raised eyebrows. So, it worked in my favor, obviously. But so I started at ReSimply two years to

the day that I started my previous role, which was kind of serendipitous or, you know, yeah. So, so yeah, I’ve been here for a year and a half and recently, and I love working for Strahd, love what I do. And really I’m in biz dev and affiliate management. So that’s, that’s how I got here. Yes.

Mike Hambright (11:24.838)
Yeah.

Mike Hambright (11:38.149)
So now you work with real estate investors and you started off by working with realtors and you said realtors are like, I think you said cats on crack or something like that. So what’s your analogy for real estate investors?

Chenay Jordan (11:49.71)
I love real estate investors. are my people. I always say that real estate investors are in the get shit done club and I’m in the get shit done club. So, my experience is if they’re successful and they’re committed to this business, they say what they’re gonna do and then they do it and they do what they say. I appreciate the…

Mike Hambright (11:51.489)
Okay. Okay.

Mike Hambright (12:11.879)
Yeah, that’s awesome.

Chenay Jordan (12:18.882)
the drive and the work ethic of investors. Yeah. Yeah.

Mike Hambright (12:22.939)
Yeah, that’s awesome. So let’s talk a little bit about just just kind of the power of.

building solid relationships. I’m gonna talk about affiliate marketing today. You guys, a lot of your growth and a lot of your focus going forward, and your focus at the company, is building affiliate relationships with folks that can bring people to your platform. as a form of marketing, mean, it is a form of marketing, right? Like marketing, you could go run ads, you could do a lot of things, you could go to events. There’s lots of things you can do to find, it’s just a traffic source, right? It’s like, where are my customers at and how am gonna get them?

Chenay Jordan (12:41.422)
Right.

Chenay Jordan (12:45.218)
Sure.

Mike Hambright (12:57.577)
you guys have realized and part of a big part of your role is who else is working with my customers now that can’t that’s you know I’m not a that’s not we’re not a competitor with that could introduce us to those customers and they might want to use our platform right so let’s just talk about let’s kind of start off by talking about just relationships in general like the power of relationships in our industry but I guess in all business like the importance of building those solid relationships maybe share your thoughts on that

Chenay Jordan (13:27.03)
Yeah, I mean, I think I mean

You kind of said it like it we are talking about real estate investing on the you know for the sake of this podcast Which I said to you before we started recording that this is a relationship business whether people want to admit it or not But I do think that that does actually extend to whatever industry that you’re in and I mean let the fact of the matter is is that we’re human beings interacting with other human beings and the decisions that we make on who we want to

spend our time with is based on that relationship. So in business, it’s super important that the people that you’re interacting with want to spend time with you and that you’re a person that brings value. mean, I think that’s we throw that word around like it’s freaking candy, but it and it’s like what is value? Well, bringing value is, you know, to put put something.

forth to that other human being that they feel they get some sort of positive emotion out of it, right? So we should make business decisions based on data and that’s true, but.

The best business relationships have the other component, which is what is the nature of that relationship? Is that a positive relationship? Is that a relationship that brings value to you? You know, if it’s a draining relationship or it’s a non-reciprocal relationship, chances are that business partnership lasting for a very long time are slim because people want to feel wanted, they want to feel needed, and they want to also feel like you are bringing something to the table.

Mike Hambright (15:12.635)
Yeah. Yeah, it’s interesting, especially more mature, probably everybody, but more mature entrepreneurs. I’ve realized like, I like to make money, but I also, you you’ve got principles or just like, have a very low barrier for kind of bullshit. So I just like, it’s like, I like to make money, but God, this is hard. This is not worth it to me. I mean, we have an opportunity cost, right? So I think at the end of the day, like I will go to the ends of the earth with people that

Chenay Jordan (15:13.476)
Yeah.

Mike Hambright (15:42.425)
I like and care about and wanna work with. And people that are not on that list, like I don’t wanna go to the end of this room. I guess it’s not worth it, right? mean, there’s so much opportunity out there that we all wanna work with people that are willing to take the effort to kind of build that relationship and find a way to collaborate. So I mean, ultimately these relationships need to be win-win, right?

Chenay Jordan (15:50.51)
Right.

Chenay Jordan (16:05.996)
Yeah, absolutely. mean, I think one of the things is, like I mentioned, what are you bringing to the table? I think something that’s a big turnoff for a lot of people, and me especially, is you can just kind of sense when somebody is only interested in how it’s going to benefit them and have no concern for how.

what value they’re gonna bring to you. I mean as much value as we can bring to coaches, influencers, just simply boots on the ground investors with ReSimply, when I’m looking at it from an affiliate perspective, there’s gotta be some value coming back because it is business and we all wanna make money. So if I’m bringing an insane amount of value to your community and I’m not seeing

any efforts to bring that value back. Those are the relationships that make me go, ew. You know, like I don’t really want to do this anymore. So, yeah.

Mike Hambright (17:12.507)
Yeah, it’s not worth it. mean, there’s so many things. We all have limited time and limited resources, and there’s a lot of ways you can spend that time and those resources. And so if something just doesn’t fit, if it doesn’t feel natural, it’s like, next, let’s try something else.

Chenay Jordan (17:18.872)
Yes.

Chenay Jordan (17:30.996)
Yes, mean, that’s perfect. Yeah, I mean, that’s one thing that is something else that I know that I can spot from a mile away is something that feels forced. The second I feel like it’s forced, I’m like, this isn’t going to work. Like, this just, this isn’t going to work. So yeah, that natural component has to be there. There has to be a natural fit. And the other thing I’ll say is,

Collaboration trumps competition every day of the week and twice on Sundays. So, sometimes I’ll get asked about like our competitors and whatnot and like, Shrad and I are cool with all of them. Like we, we talk at events and collaborate and figure out like, you know, what each other’s pain points are and whatever. Cause you know, there’s enough of everything to go around and life’s life’s too short for bullshit. so, you know, why spend your

Mike Hambright (18:26.151)
Yeah, for sure.

Chenay Jordan (18:29.796)
time worrying about competition when you should be worrying about how to bring more value to your own product or service and you know how to strengthen the relationships that you have.

Mike Hambright (18:42.299)
Here’s the reality is like we all can say I, I, know, none of us want competition. like we wish we, we wish we had a monopoly on something, right? but the reality is, is all of us are so much better because we had competition because it forced us to raise the bar up. Like if there was no competition, we would still be as real estate investors using Excel or something for our CRM, right? But the, and that’s, and honestly, when I started in 2008,

Chenay Jordan (19:09.366)
I still get people that are using Excel mic, so it’s bananas.

Mike Hambright (19:13.255)
Yeah, I know. my point, like when I started in 2008, there were zero CRMs for real estate investors. None of these CRMs that are out here today existed. People, we were just using whiteboards, Manila folders, legal pads, spreadsheets and stuff like that. Right. And so, and then somebody came out like, you know, well, what happened first for me is we were just using something called high rise, which was like a contact manager.

And we just kind of bastardized a bunch of the fields that had labels on it that didn’t make sense. They’re like, well, I know it says this, but it really means this for us. And we just find ways to kind of bastardize those. then eventually, I don’t know what the first one to come out was probably like a podium or some variant. And then, you know, then this came out and that came out and that came out and they just all keep getting better. And the reason that they have to keep getting better is the competition’s right on their toes. Right. And so it makes us stronger. None of us want it, but

Chenay Jordan (19:52.824)
Probably Podio, yeah.

Chenay Jordan (20:03.512)
Yeah.

Mike Hambright (20:06.149)
we would be using whiteboards and chalk and stuff like that if we.

Chenay Jordan (20:12.492)
love competition. mean, I was, like I said, I was an equestrian, I was a competitor. I spent many, many summers in Fort Worth at Will Rogers Memorial Center, Mike, showing my horses. And I think that’s where, you know, where I got to be. So, I don’t know, I’ve always just been a competitive person. I always wanted to be top of my class. I wanted my blue ribbons when I showed my horses. I just, you know, I think…

I think this is really the key though is your biggest competitor is really yourself.

You that’s, know, I just want to be better than I was yesterday every single day. I just want to keep getting better and leveling up my own game. so I don’t have time to think about, you know, actual competition, but you’re right. mean, competition, especially in this business, everybody in this business is super competitive, but that’s what makes us all so successful is that, you know, you don’t want to just beat out your competition. You want to beat yourself and where you were yesterday. So.

Mike Hambright (21:16.871)
Yeah, yeah. So we started kind of talking a little bit more about competition. I love this conversation. We set up front, we’re going to talk a little bit about affiliate programs.

Chenay Jordan (21:17.356)
Yeah.

Mike Hambright (21:26.607)
One of the marketing channel that you guys have used pretty heavily is affiliate relationships where, you know, just a high level, you’re willing to pay people to bring you referrals into your program. And sometimes it’s individuals. Like, I don’t know if you guys do something for individual customers have like a referral program, but also sometimes it’s a strategic partner. That’s like, could be a coach or somebody else that has access to hundreds or thousands of customers that might use your CRM. So talk a little bit about just maybe share the high level for those that aren’t interested in like, what is it?

Chenay Jordan (21:42.231)
You do.

Mike Hambright (21:56.742)
What is an affiliate program and what makes a good affiliate program I guess?

Chenay Jordan (22:01.654)
Yeah, sure. I mean, affiliate programs, now they’re not…

really a novel idea. I think they used to be, you know, but I feel like everybody and their mom now has an affiliate program, which, as you said, like from the very basic of any affiliate program is that you will pay somebody to bring you referrals and that can look different depending on the affiliate program. For us personally, our affiliates get paid when a customer converts and they get paid a certain percentage.

and they continue to get paid. So it’s residual income as long as that referral is a customer. And also, as you mentioned, we have…

different verticals of affiliate partnerships and what that looks like. So we do have our individual investors that are affiliates and clients of mine that have, I kind of like to call them micro influencers. So they’re not, you know, they’re not a coach or a guru or an actual influencer, but they’re investors and they’re successful investors. And so they have their own networks of other investors that

could be having the same pain points that they were before they moved over to ReSimply. So we have those and then we have our coaches and influencers which are you know the the influencers and the coaches and the gurus that have a wide wide audience and then we also have our b2b you know vendor relationships which is very different from the other two in in a lot of ways.

Mike Hambright (23:47.207)
Mm-hmm.

Chenay Jordan (23:47.278)
What makes each of these successful is that I do not treat any one of them the same. So the biggest mistake I see in affiliate programs is kind of a one size fits all, everybody gets treated the same, it’s very generic, and it’s very hands-off. I do not run our affiliate program like that at all. Everybody has direct

Mike Hambright (24:10.374)
Mm-hmm.

Chenay Jordan (24:17.062)
Everybody has my personal cell phone number. Just remember guys, I’m on the west coast because I do get my phone going off at 5 a.m. more than once a week. Yeah, I’m like, no, not yet.

Mike Hambright (24:23.431)
Yeah, it’s like 6 a.m. Are people like hey? Yeah

Chenay Jordan (24:29.546)
But it’s that personal touch that I put on our affiliate program and that’s what I think makes it so successful. I will check in with people just for the sake of checking in and it has nothing to do with business. It’s not like, hey, how many referrals did you send me this week? It’s like, hey, you just had a baby or whatever. I heard your grandma was sick. How’s she doing? That sort of thing.

being a human being and not just being like, here’s your marketing material, here’s your affiliate link, go bring me customers. That’s that you used car salesman feel that a lot of, that’s what I see with a lot of affiliate programs is, and it’s very, that makes it very one-sided too, which we talked about is, know, there’s no,

Mike Hambright (25:11.824)
Right.

Mike Hambright (25:18.726)
Yeah.

Chenay Jordan (25:25.442)
There’s no, I always mess up this word. I’m an English major and this one always trips me up. Repress, whatever, you know what I’m saying. There’s no respect. Thank you. You got it. Thank you.

Mike Hambright (25:33.679)
Reciprocity reciprocity. I might mess up some words. I can say that one Yeah, I think for people that are you know, like your cus current customers that might refer somebody and we don’t have to get into the details of what your program looks like like they’re probably not doing it for the money like they like your product and they want to help and they know somebody that needs it right, but they’re not doing it to make Because that that that level of money isn’t gonna change their life It’s just like yeah, it’s you know a cool thing to do But they’re really doing it because they like you or they like the program or they get a lot of value out of it or

Chenay Jordan (25:49.56)
fair.

Mike Hambright (26:01.179)
whatever, right? And then the higher level people, probably more the B2B type relationships you have, the strategic partners, like they like the money, but they also want the reciprocity that you mentioned. They’re like, hey, we’re, we’re dance partners too, right? Like we make money from each other, but, we’re, we’re, it’s a bigger thing than just that, right?

Chenay Jordan (26:20.788)
It is. And I would say though, I can, that I can very confidently say that some of my biggest affiliate partners, I did not land them until they liked me and they liked our product enough to take that leap. I’ve got some.

big strategic partners that I had to work on those people for a while. And when people are already in, especially the ones that are already entrenched in an affiliate relationship with a different company. But I can confidently say that none of my affiliate partners are simply doing it.

for the money. They truly believe in what Reece Simply has to offer as well, which makes it very easy and natural. We keep coming back to these same words, but it makes it very easy and natural because it’s authentic. It’s an authentic partnership. So yeah, for sure.

Mike Hambright (27:25.787)
Yeah. What sets a…

your pro you’ve met, probably mentioned this already, right, but a little bit more on what kind of recently apart as a product, let’s talk about that. There’s a lot of CRMs out there. And, you know, we’re friends with with all of them. So what, what they all have different angles, like you guys have a very unique angle with the accounting side, like that, I don’t think anybody else really has that. And there’s some reasons why that happened. I mean, Sherrod was, was an accounting before, right? So it kind of, it’s interesting how people’s personalities and their backgrounds come into there. But what are some other things that

Chenay Jordan (27:43.789)
Yep.

video.

Chenay Jordan (27:55.01)
Yes.

Mike Hambright (28:00.455)
to set your product apart and then maybe what are some things that set your affiliate program apart as to anybody listening to this that either is interested in your product as a real estate investor or is interested in your affiliate program like maybe take a couple minutes to just differentiate yourself a little bit.

Chenay Jordan (28:15.83)
Sure, yeah, so I mean, the three biggest things that I would say that sets ReSimply apart from all the other CRMs is we truly are an all-in-one CRM. So you can manage everything from, well, starting at the end of this month, we’re 11 days away.

You can pull lists from ReSimply and take it all the way through the Dispo side. So truly an all-in-one CRM. really technically do not need any other piece of software to run your business. That’s number one. With that comes…

you don’t need any integrations, which is something that a lot of people struggle with. I have some case studies of investors that were able to get rid of five to eight different pieces of software simply by switching over to us. So it’s a big money saver. And then the third thing is, I would say, our customer service. So we have a very robust CS team.

Mike Hambright (29:09.925)
Yeah.

Chenay Jordan (29:24.236)
we’re growing it’s continuing to get more robust and I think the level of support that we provide to our investors is top tier and I don’t think that there’s a product out there that has the CS team that we have. So those are three very high level things that set us apart from everybody else. As far as our affiliate program goes

Again, I think the biggest thing that sets us apart is my approach of being so hands-on with the affiliates and not having a cookie cutter one size fits all deal. And I’ll give you an example. two different investors, two different coaches. One of them, the social media content that they put out is very

business-heavy, business-oriented, talks about the processes in their business and their operations and things like that. The other investor coach over here, they’re also on social media, but their social media content is not that. It’s very much personal growth and development or things that aren’t really real estate related and that they’ve built their brand on to just simply be a person, whereas this person’s brand is their

I’m not going to treat those two affiliates the same in the sense of the support that I’m going to provide to them. I’m also not going to ask Investor B over here who has a very clear social media brand to promote us on their social media because it doesn’t make sense for their brand. KYC, knowing your client, is the way I really approach our affiliate program which I think is what makes it unique.

Mike Hambright (30:58.459)
Yeah.

Mike Hambright (31:10.918)
Mm-hmm.

Chenay Jordan (31:18.064)
is that I take a vested interest in who our affiliate partner is and try to give them the best support to make them the most successful affiliate that they can be and bring the most value to their community. So…

Mike Hambright (31:32.967)
Yeah.

Chenay Jordan (31:34.978)
That in a nutshell, think is really what I see sets us apart, is that I really have a handle and know about the person that I’m working with and can fine tune and tailor my support to them to make them successful.

Mike Hambright (31:52.529)
Yeah, that’s awesome. Yeah, I think it’s important. there was, I’ve been around for a long time when the affiliate marketing stuff was just kind of getting started and then it kind of died off and now it’s kind of come back a little bit. And it used to be just like.

here’s my link, here’s your link, go do whatever with it, right? And then I know that some of you guys are creating content or white papers or things that like copy, you all those things help people promote that because there aren’t a whole lot of people anymore. There used to be just like a ton of marketers that would refer to themselves as I’m an affiliate marketer and they’re just constantly marketing somebody else’s product. They had none of their own products usually, right? I think way more common these days is people that are willing to promote

thing alongside of theirs, right? It’s like, well, you supplement what I do and I don’t make money doing what you’re doing and my customers also need that. So if you could help me promote it, because I don’t know how to talk about it the way you do, you guys make it easy for folks to promote those things because you can talk about it way better than they can.

Chenay Jordan (32:54.158)
Yeah, and we provide them with a lot of education Like I said, I think something that I’ve realized way more so working for recently and working with investors and working with these influencers that was very Very different than working with the realtors the realtors really wanted They wanted like the collateral that you’re talking about like they wanted images they wanted graphics they wanted pre

pre-wrote out, you know, social media text and things of that nature. Like that was how they operated. With the investors and the coaches and whatnot.

They are very committed to their personal brand and they will not attach their personal brand to something that they one don’t believe in. And a lot of them at this point won’t even attach themselves to you unless they use you because of that authenticity factor. Because I think at this point in time,

We’ve gone through enough podcast eras. We’ve gone through enough, know, insert social media platform here, be it Facebook or Instagram or TikTok or YouTube or whatever. The ones that have died, MySpace, I don’t know. But we’ve gone through enough of that, that folks see through that type of affiliate marketer that you were talking about, like in the early days, where it was just, you know, pushing product constantly. And it’s like,

People now know like, wait, this person, I know this person gets a cut of this, you know, but why, what’s their real reason for promoting this product? Yeah.

Mike Hambright (34:30.279)
besides just money. Yeah. Yeah. Awesome. Well, good stuff. Sinead. So if folks want to learn more about you or recently how they might work with you, whether it’s your product or as an affiliate, like tell us where they can go to learn more.

Chenay Jordan (34:43.758)
Yeah, so should I give my email address or can you guys put that up on this? Okay, cool. my email address is my first name, Chenay at resimply.com. So easy enough. Like I mentioned earlier, I am on social media a lot. my main poison is Instagram. So, ney underscore ney.

Mike Hambright (34:47.877)
Whatever you want to give, Whatever makes more sense.

Chenay Jordan (35:11.758)
underscore 412 is my handle on Instagram and if you want to learn more about ReSimply, ReSimply.com.

Mike Hambright (35:21.553)
What about, will they find videos of you there in a, what was that called? What’s the place we went to in Salt Lake, where you smashed up?

Chenay Jordan (35:32.418)
which, this smash, yeah, the break, what was that called? The break room? Break room? Is it a break room? Smash it. Yeah, the break room.

Mike Hambright (35:35.623)
That is a call. It’s like a smash room. No, it’s like, I don’t know. No, that’s a good name for one, but yeah, maybe you can start a chain of, yeah, a place where you go smash stuff with, with sledgehammers and stuff like that. Yeah.

Chenay Jordan (35:48.686)
Yeah, yeah, that was really fun. That was super fun. You did, you did, yeah.

Mike Hambright (35:50.951)
That was cool. Yeah, I got some video of you smashing some stuff. Yeah, it looked like you were angry. You were angry that day. I’m kidding. Yeah, cool.

Chenay Jordan (35:57.942)
I was angry that day. Yeah. It was, it was super fun. Yeah. You know what? I actually, I’m never going to do this. So I’m going to give, give your listeners a free business idea since we’re on this topic. So I once had this idea when I first found out about those breaking rooms. And at the time my son was playing tee ball. Now he’s a senior Brown belt in Taekwondo, but at the time he was playing tee ball. And I had this brilliant idea. I don’t know why it came to me.

Mike Hambright (36:08.999)
What do you got?

Chenay Jordan (36:27.856)
but to have a business where you have batting cages for your kids and then the break rooms or breaking smash rooms, whatever, for parents to like just take out all their aggression. But it’s all one business. So one stop shop, your kids can get their batting practice in. Yeah.

Mike Hambright (36:41.255)
one stop shop. You’re smashing baseballs in one area and you’re smashing TVs and printers in another area. Yeah, you could even just have them use baseball bats to just like bring them over. Yeah. Awesome. Awesome. Well, thanks. Yeah, thank you so much for joining us today. Yeah, and guys, we simply is a great company. have an amazing product to great team. So you should definitely go check them out whether you’re interested in

Chenay Jordan (36:51.134)
Exactly, make it simple. Yeah, yeah. So there you go, guys. I hope one of you does it. Thanks, Mike. I appreciate it.

Mike Hambright (37:07.823)
switching your CRM or possibly, or you’re looking for some opportunities to collaborate from a B2B standpoint. So thank you guys for joining us today. Hope you have a great day. We’ll see you on the next show.

Chenay Jordan (37:18.626)
Bye guys!