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Real Estate Pros · November 11, 2026 · 23 min listen

Why Real Estate Investing Is About to Get Much Faster With AI | Boris Sanchez

Show summary

Real Estate Pros Podcast host Scott Bursey speaks with Boris Sanchez, a longtime real estate investor and founder of Sanmore Investments who is building Reidy, an AI-powered proptech platform. Sanchez explains how Reidy aims to speed up property analysis, underwriting, and transactions, while sharing practical views on scaling rental portfolios and the costly learning curve of moving from real estate into tech.

Key takeaways

  • Boris Sanchez has owned over 2,500 units himself as an owner-operator across multifamily residential and self-storage, after starting as a mortgage broker then residential flipper about sixteen years ago.
  • Reidy, his AI proptech platform, is built to deliver instant home appraisal and instant underwriting, match users with personalized lenders, and has an ultimate goal of closing real estate deals in under one hour.
  • Reidy compares strategies for a given property, including flip, buy-and-hold, BRRRR, rent-by-room/co-living, Airbnb, owner-finance, and wholesale, using real sales and rent comparables, and recommends the one that makes the most numerical sense.
  • Sanchez questions the BRRRR method as a reliable scaling strategy, saying it's unrealistic to consistently buy low enough and refinance fast enough to fund repeat purchases with cash-out.
  • His preferred scaling approach is 'keep some, sell some, scale': keep properties for depreciation and tax benefits, sell some for liquidity, and scale by consolidating units to get economies of scale and lower expenses.
  • He says forced appreciation (versus organic appreciation) only applies at five units or more, where a property starts being valued officially as a business.
  • Moving from real estate into tech was costly and required a different mindset: real estate improvements like kitchens and bathrooms translate directly to value, while tech value-adds (developers, data, vendors, language choices) don't guarantee the same return.

In this episode

  1. 00:00Real Estate Is Addicted to Waiting
  2. 00:54Meet Boris Sanchez
  3. 01:44From Mortgage Broker to 2,500 Units
  4. 02:56Why Real Estate Needs More Speed
  5. 03:44Using AI on a Live Deal
  6. 05:38The Cost of Building Real Estate Tech
  7. 06:52Why Real Estate and Tech Are Different
  8. 07:56Making Investing More Accessible With AI
  9. 09:58When AI Gets the Value Wrong
  10. 11:53Keep Some, Sell Some, Scale
  11. 13:52The Team Behind the Journey
  12. 15:03Comparing Multiple Deal Strategies
  13. 16:21The Future: Closing Deals Faster
  14. 17:36How to Connect With Boris

About the guest

Boris Sanchez is the founder of Sanmore Investments and has been a real estate investor for about sixteen years, starting as a mortgage broker, then a residential flipper, before becoming a commercial real estate owner-operator. He says he has owned over 2,500 units across multifamily residential and self-storage, and he is now building Reidy, an AI-powered proptech platform.

Listen to the audio

“Real estate people we've gotten addicted to waiting. For the report, for the appraisal, for the realtor to get back to us, for the funding, for the underwriting, for title. The way of the future, that's over.”

Boris Sanchez

“Had to learn that real estate is not tech and tech is not real estate.”

Boris Sanchez

“What is realistic is that you should keep some, sell some, and you should scale with that.”

Boris Sanchez
AI in real estateproptechunderwriting automationportfolio scaling strategyBRRRR methodmultifamily investingreal estate technology transitiondeal analysis tools

Questions answered in this episode

What is Reidy and what problem is it trying to solve?

Reidy is an AI-powered proptech platform built by Boris Sanchez that aims to speed up home valuation, underwriting, deal analysis, and lender matching. Sanchez says real estate investors have gotten used to waiting for appraisals, funding, underwriting, and title, and Reidy's goal is to eventually close real estate transactions in under one hour.

How does Reidy help decide which investment strategy to use on a property?

Reidy pulls real comparables for different strategies, including flipping, buy-and-hold/BRRRR, rent-by-room (co-living), Airbnb, owner-financing, and wholesaling, and measures them against each other. It recommends the strategy that makes the most numerical sense based on the property's price and rehab needs.

Does Boris Sanchez think the BRRRR method is realistic for scaling a portfolio?

He says the BRRRR strategy (buy, renovate, rent, refinance, repeat) requires buying at such a great price and refinancing quickly enough to fund the next purchase with cash-out, which he considers unrealistic as a consistent scaling plan. He prefers a 'keep some, sell some, scale' approach instead.

What is Boris Sanchez's 'keep some, sell some, scale' strategy?

Keep some properties for depreciation and tax benefits, sell some to generate liquidity for scaling, and scale by consolidating more units under one property to get economies of scale, lower expenses, and more concentrated management. He notes forced appreciation (as opposed to organic appreciation) only applies to properties of five units or more, which is treated as a business for valuation purposes.

What was the hardest part of transitioning from real estate investing to building a tech company?

Sanchez says the cost and learning curve were the hardest parts. He had to learn that real estate and tech require different value-add approaches: in real estate, upgrading kitchens and bathrooms translates directly into dollars, but in tech you can add significant value to developers and the product and it may still not be enough without the right data, vendors, or technical choices.

How many units has Boris Sanchez owned and what asset classes has he worked in?

He says he has owned over 2,500 units himself as an owner-operator, including multifamily residential and self-storage, after starting as a mortgage broker and then a residential flipper about sixteen years ago.

Resources and links

Full transcript

Boris Sanchez (00:00)

I lately like to think that real estate people we’ve gotten addicted to waiting. for the report, for the appraisal, for the realtor to get back to us, for the funding, for the underwriting, for title. the way of the future, that’s over, Here at Reidy we’re tackling that problem. The problem that we’re all just getting used to it, the problem they had, a hundred years ago, which is waiting.

Scott Bursey (00:54)

Welcome back to the Real Estate Pros podcast powered by Investor Fuel. I’m your host, Scott Bursey Glad you’re with us. And today we’re delighted to be joined by Boris Sanchez. Boris is the founder of Sanmore Investments, where he has spent years helping investors find, finance, and close real deals. Hands-on. Now he is building Reidy a new platform that puts home values, deal map,

and loan options in one place. Listeners, today you get an operator who has done the work the slow way and is now building the fast way. Boris, welcome to the show.

Boris Sanchez (01:31)

Thank you so much, Scott. Thank you for having me

Scott Bursey (01:33)

It is awesome having you here and to help our listeners get up to speed. Please give us the 90-second highlight reel, if you will, of how your career ignited and where you’re pouring your fuel now.

Boris Sanchez (01:44)

Sure thing. I’ve been an entrepreneur since I can remember. Started my first business when I was seven years old. entered the real estate industry about sixteen years ago. And when I was a mortgage broker first and then a real estate residential flipper second, and ended up real quick into being a commercial real estate investor. I’ve owned over 2,500 units all myself, been an owner operator since. I’ve owned multifamily residential, self storage, any kind of asset class.

owned it, tried it, and now we’re building a very exciting tool for real estate built on AI, our very own AI but trained in all the experience that we’ve had, combined two hundred years of experience with my team. And so I’m glad to speak about it all.

Scott Bursey (02:26)

Wow, what a journey, man. What really caught my attention about you, Boris, is the road you took before real estate. car lots, online sales, consulting. Three very different floors. And you say each one taught you how people sell, how they run, and how they solve hard problems. Taking that a step further, your new tool gives a home value in seconds. Work that used to take weeks.

What edge does that speed give an investor?

Boris Sanchez (02:56)

speed is the way of the future, If I were to ask anybody listening, how do you see real estate in ten to twenty years in the age of AI, do you think things are gonna be exactly the same as they are right now? Do you think they’re gonna flow much faster? I would say I’m in that, latter realm Things are gonna flow much faster. transactions are not gonna take thirty, sixty, ninety days anymore. Asset is an asset and it’s the most powerful, popular asset class there is.

And so we have to match up to speed, we have to know that all of the information is out there now. All of the county information, all of the zoning, all of everything the comps, let’s put it all together and let’s actually make things faster. if indeed we want to invest in real estate and we wanna stay investing and make money in real estate, why not make it the fastest and the best way we can?

Scott Bursey (03:40)

Boris, how do you use that speed in a live deal?

Boris Sanchez (03:44)

Absolutely. So yeah, for people that have been doing this a while, I would say experience is a must, right? People that can do a lot of things in their head already. They can do a lot of the things that AI can do even faster. But that obviously tells experience right now in the age of AI, since data is so easily available and so readily available, I think more and more people actually want

to get into AI and if your audience has ever used ChatGPT or Claude to just say, hey, how do I get started investing in real estate? Can you take me step by step in how to do that? that is a very popular search term and query in both AIs. And so why not actually take it a step further and specialize AI and not have it hallucinate, not have it have a lot of errors and use private data

That’s top quality data from the major vendors of the world just to train people right and stop using so much public data and stuff that’s available on Wikipedia, Reddit, and so many publicly available sites that a lot of trash can be dumped on.

Scott Bursey (04:48)

Thank you for sharing that. Boris, curious to know, you’re an operator who built his name on doing deals by hand. What part of building tech has been the hardest shift for you?

Boris Sanchez (05:38)

Woo, man, the cost. there is a huge learning curve in tech. it’s not such a hey, I’m gonna prompt what I’ve always wanted to build into Claude into Chat GPT codex. it’s about what am I missing here, right?

I have a lot of front end, do I have a lot of back end? Do I have the enough education to actually pull this forward? And do I want to make this a business or do you want to work it just for me? Do I want a tool just for myself? Do I want it for others? What kind of problem are we solving here? With real estate, we actually ask ourselves that problem every day. What kind of problem do I want to solve? a lot of times the solution is housing, right? We want to solve a housing problem that somebody has and we rent things out.

and so, same thing for commercial real estate. We rent it out to a business. But in tech, we want to kind of think a little bit differently. What kind of solution do we want to bring the masses? That’s exactly where, this whole thing started. and yes, I’ve made some major mistakes. Unfortunately, I am the kind that wants to experience things for himself. I’m kind of hard headed that way. I should have done a lot of things, but I didn’t

I went to a school of hard knocks and I learned my lesson the hard way. Now I can probably, teach a small class on how to actually get started in tech, I’m glad I went this way because I learned the hard way.

Scott Bursey (06:49)

What did you have to learn from scratch?

Boris Sanchez (06:52)

Had to learn that real estate is not tech and tech is not real estate. In real estate, you want to focus on the kitchens and the bathrooms and adding value. That adding value actually adds value to the property and the tenant can easily see the value that’s been added. And so that’s going to translate into real dollars. But in tech, you can go the distance and you can add value to your developers, to your project manager, to the idea.

And it’s still not going to be enough because, you may not have access to the right data or the right vendors or, you may have not done things in the right language or, it’s just a lot of more moving parts than real estate. And in that essence, I am glad that real estate is there. And it’s a great thing to actually have experience and fall back on, should the worst happen. But, we’re moving on to I think other projects and seeing what we can do there.

Scott Bursey (07:44)

Thanks for taking us inside that. And digging a bit deeper, your goal is to make real estate investing open to more people. Where’s the biggest open door right now?

Boris Sanchez (07:56)

the biggest open door is the access and the openness the people have to AI, right? if people they open their hearts, they open their minds and ears to learning new things, which is, great. That is never a bad thing. I think now obviously people were going to start connecting into hey, I want to learn how to invest in real estate. I want to learn how to build things. I want to learn how to build a building.

but also it’s like asking Chat GPT, hey, how do I learn how to run a marathon? Right? And it can tell you, hey, look, you gotta start walking first, you gotta start running first, it can oversimplify some things and take from a public knowledge kind of thing. So very oversimplifying the steps. Well, I wanna make it completely from facts.

I want to actually bring to people the actual workouts you need in order to start running every day. you wanna hit these reps, or you wanna hit these trails, or you wanna start doing that and this. So it’s actually a little more complex, built with real data from real runners, right? That have run and it started from nothing before. And so even from the world’s top athletes,

real estate data providers. We want to make sure to buy that data that is very private and expensive. We want to make sure to train people only with it so that they’re not just subject to whatever cheaper or public data available

Scott Bursey (09:15)

Boris wondering every week a new AI tool pops up with big claims. What happens when a tool gets a value wrong?

Boris Sanchez (09:58)

I think that is a very important thing because I’ve seen that a lot. I’ve seen that every time that a new tool comes out, I wanna check it out because I wanna see, hey, are they promising? they’re promising for sure. Are they delivering everything that they promise on and I’ve been let down so many times. Don’t want to mention any names of course, but I come from real estate in this regard because

I want to underpromise and over deliver, right? Which is very hard to do in tech because it’s like, okay, you gotta underpromise people that when they download it, they’re going to have a great experience. But also, really I want them to have the most excellent experience, right? And so it is that culture shift that we were talking about earlier, going from real estate to tech, is the overpromise. It’s like, man, this is the greatest software you’re ever going to see. And I think it’s obviously a marketing ploy.

and for some people it may very well be the best software they’ve ever seen in the world. But I think I want to take the real estate approach and say, okay, let’s try it, have people try it and retain them, obviously ask them, hey, what would you like about it? Would you like about the experience? How easy was it to use and improve upon that? I think the very best thing for us that we have is our development is in house and we can very easily shift.

and change things as we go. We’re also making so much groundbreaking technology that it’s kind of hard to gauge where people want it to go, right? we’ve made instant appraisal technology, we’ve made instant underwriting. we’ve personalized every lender out there so it just fits your personal financial profile. our ultimate goal is to close deals in under one hour.

this is probably the first time that people have heard all these things. but it comes from a good place, which is I want to solve all these issues that real estate see. But also, man, how do we say this without sounding like we’re overpromising, but we actually want to deliver on all of these things.

Scott Bursey (11:53)

Appreciate you highlighting that, Boris. And Boris, your method is keep some, sell some scale. Most people chase rent checks first. Why do you see it the other way?

Boris Sanchez (12:04)

I have actually found it, and not just me. I consistently see this problem in real estate across the board. It is very hard to actually reach rent checks, without doing absolutely nothing. consistent rent checks of that. cash flow is very, very hard to get, and you’re going to have to have a very low leverage if not have the property completely paid off. So

there are very popular strategies out there. when I ask people, hey, how many strategies in real estate do you know? one that comes across more easily is the BRRRR method the buy, renovate, rent, refinance, repeat, right? But none of that does it say scale you’re supposed to buy at such a great

price and then refinance them so quick that you can buy another one with the cash out from the first one. I don’t think that’s realistic. What is realistic is that you should keep some, sell some, and you should scale with that. You should keep some for depreciation to save on taxes. You should sell some in order to scale and have enough liquidity. And you should scale in order to have economies of scale. That means you should buy more and more units under

one property so that you can have, more concentrated management and maintenance and have lower expenses. And so that is true scaling. And in my experience and in what I teach people all the time is hey, look, you’re going to want to experience forced appreciation of properties as soon as possible. Not organic, forced appreciation, which only happens in five units and up, right? If we’re talking living or commercial properties, right?

it’s quite simple. real estate is a business. and only when you get up to five plus it’s going to be seen and valued officially as a business. And so you want to get to those levels as soon as possible so that the more money that that property is making, the more it’s worth.

Scott Bursey (13:52)

Thanks for sharing how that works. What an excellent breakdown. Boris, when it comes to relationships in your network, who helped you get here and who’s helping you get to the next level?

Boris Sanchez (14:05)

I wanna thank my team. Getting into the tech world is not easy. I had to learn a lot. I’ve already touched on that and went to the school of hard knocks. I obviously wanna thank my partner, William, and my family for having a lot of support and then in this great journey and a lot of patience. My wife, my kids, have a two year old and a four month old and a budding business. So it’s been very trying in a lot of areas for me.

I could have very probably easily retired from real estate. I’ve done really well, thank God. But I didn’t I wanted to challenge myself with this and I’ve learned a lot. And so for those that have gone with me on this journey, I’m very deeply thankful and I’m just taking it to the moon as they say.

Scott Bursey (14:45)

Those are the kinds of connections that make a business right there.

Boris Sanchez (14:50)

Yeah, thanks.

Scott Bursey (14:52)

Boris, please fill us in on this. If a new investor has a deal in front of them today and the tool says yes, what do you tell them to check with their own eyes before they sign?

Boris Sanchez (15:03)

Sure. so the great thing about Reidy is that it breaks down different strategies for that property. as I was saying, there are different strategies for real estate. you could buy to flip, which is very simple. You can buy to keep or BRRRR and buy to hold, or you can buy to rent by room, which is the co living nowadays. You can buy to Airbnb, you can buy to owner-finance, or

don’t even have to buy, you can wholesale that property, right? And so we take real data, real comparables, sales comparables, rent-by-room comparables, Airbnb, and we measure each strategy against each other. we just compare and contrast. Obviously, we know that the lower you get the property, the more money you’re going to make. But what strategy would get you there faster, easier, and earn you the most amount of money? That’s what Reidy does.

it tells you exactly what strategy you should take based on the price of the property and how much rehab it needs. So it’ll advise you in that regard, give you real factual comps, for all of these strategies and let you, make up your own mind. We are just recommending the ones that make the most numerical sense.

Scott Bursey (16:09)

Thank you for that context. Boris, you have given us a lot of great insight here today on your niche. But is there any additional words, a golden nugget or two that you like to leave with our listeners?

Boris Sanchez (16:21)

Absolutely.

I lately like to think that real estate people we’ve gotten addicted to waiting. for the report, for the appraisal, for the realtor to get back to us, for the funding, for the underwriting, for title. the way of the future, that’s over, Here at Reidy we’re tackling that problem. The problem that we’re all just getting used to it, the problem they had, a hundred years ago, which is waiting.

and we still have that problem. I bet you didn’t think we did a hundred years when they looked at real estate. But here we are. And so I think that’s about to change. now in the age of information and data and AI access, I think we should match it all together and be able to liquidize real estate. the biggest problem is a three hundred trillion dollar problem in real estate, and that’s the fact real estate is not

liquid, right? It’s not easily liquidable. And I want to change that mentality and then make the actual perfect asset, which is close any real estate transaction, at least in the nation, if not the world, in under one hour. So we’re tackling that problem little by little.

Scott Bursey (17:21)

Excellent advice right there. Boris, for those of our listeners that want to keep this conversation moving, stay in your lane or collaborate with you on future deals potentially. What’s the best way for them to plug into your pipeline and reach you directly?

Boris Sanchez (17:36)

Reach me directly, please do. My email is boris@reidy.ai and yeah, if not, just visit our website, reidy.ai, write us. Please download our app. it’s a website coming very soon in December. And so whatever you need, whatever insight, if you want to share anything or share similar views, please, drop me a line and let me know.

Scott Bursey (17:56)

Boris, thank you for joining us today on the Real Estate Pros podcast.

Boris Sanchez (18:00)

Sure, thanks, Scott, thank you so much.

Scott Bursey (18:03)

And to our listeners, we appreciate you. If you received value from today’s episode, please subscribe. We’ll be fueling your tanks with a lineup of elite guest, just like Boris Sanchez, who are accelerating and setting the pace for the rest of the industry. Until next time, keep your standards high and your vision clear. We’ll see you in the next episode, everyone.

Go deeper on this topic

Scaling a Rental Portfolio: Keep Some, Sell Some, Scale

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