How Whole Life Insurance Builds Wealth | Infinite Banking Concept Explained

Richard Canfield 3386 (Kolbe) (00:00)
the problem is you’re always dealing with borrowed money. You’re borrowing someone else’s or you pull yours out, you drain it down to zero or drain it down. You go deploy it somewhere, put it at risk.

and it’s gone forever. And you’re making a multi-generational decision when you do that, because it’s not just you, it’s your kids and your grandkids that are now impacted by that decision.

Scott Bursey (01:56)
Welcome back to the Real Estate Pros podcast. I’m your host Scott Bursey. And on today’s show, we are focusing on using whole life insurance policies as a personal banking system and maximizing long-term wealth accumulation. We’re joined by Richard Canfield of Infinite Banking Concept, who brings deep expertise from years of successfully deploying capital across various real estate asset classes. Richard, thanks for being here.

Richard Canfield 3386 (Kolbe) (02:22)
Scott, I’m excited to be here. Hopefully I can add some great value to all the amazing investors who listen to this program. I you guys have great audience and at end of the day, we’re all trying to figure out ways to be better at what we do, acquiring assets, helping support our family and creating some kind of a legacy and a lifestyle that we want. That’s why people get into real estate investment. They don’t do it because of all the challenges. They don’t do it because of the three T’s. They find those things when they get started, the tenants, the toilets and the termites, but…

They don’t jump in saying, man, I really want more of that in my life. It’s the thing that they want on the other side that they’re looking for. And that’s what I feel like the concept of becoming your own banker, the infinite banking concept, can help people along that journey as a perfect connector to help them accomplish more with their real estate investing business, whatever that model is that they’re focused on.

Scott Bursey (03:13)
And this is an honor having you here. If you could give our listeners a little bit of a background, more in-depth background of your journey and where your vision is now, Richard.

Richard Canfield 3386 (Kolbe) (03:26)
Well, I mean, I’m a recovering electrician by trade. people would say I’m a sparky. So I started my electrical career in 1999, but I grew up in a home based business on a small farming community. went to the same school that was kindergarten to grade 12 that had 300 people in the entire school. So I graduated with the same 25 people and I’m a small town as you can get. And in that process, when I was young, we actually had our first rental property.

roughly around the age of 11, 12. And my mom used capital that she’d been saving for us, my siblings and I, as part of that investment. So we had a dinner table meeting at the table about making this investment in a sweeted house with an up-down duplex. And it was before the market went up. So we had all the challenges, all the problems that everyone talks about in real estate we experienced in six years in that one property. So I learned early on that real estate was a lot of work.

And if you didn’t have, we didn’t have coaching, didn’t know coaching existed. There wasn’t gurus, there wasn’t books and podcasts. And so we did all the hard smash your head against the wall type struggles in that one deal. And it was really a great learning experience for me. Looking back, I was frustrated and angry as a teenager because of it. But looking back, those lessons taught me so much about not just hard work, but how can you, how does having help and a coach and a mentor and you

going to the real estate seminar, being a part of a membership group, how can that really help elevate you? And it actually gives you speed. We only have so much time in life and anything that’s gonna help create some speed for you so that you can jump through some of those leapfrogs a little bit earlier, you’re still gonna smash your head against the wall. But if you could save 5,000 bucks, 10,000 bucks, 25,000 bucks on one deal, that’s a compound effect on your life because you learned a lesson from Scott or from another person on the podcast.

And that really helps you leapfrog in life and that supports your family. And so those lessons led me along a path of getting into a lot of personal development and financial development. I started going to a lot of real estate courses. was involved, I used to be involved in a really popular organization called the Real Estate Investment Network. It’s a Canadian program. I was involved in there for a long time. I met a lot of amazing people. And eventually those people that I met, the relationships which became more important than all the real estate knowledge led me to find and be introduced.

to this book, Becoming Your Own Banker. And so that happened in August of 2009. And Scott, from that day forward, my life forever changed. There’s not a single aspect of my life, not one, that hasn’t been positively impacted by 92 pages of this book.

Scott Bursey (06:54)
That is very enlightening, uplifting, and inspirational.

Scott Bursey (07:00)
Richard, given your background in private lending,

How do the complexities of whole life policy design and the specific carrier’s contract terms, especially concerning policy loans and dividend structures, affect the long-term cash value growth and financial flexibility of an infinite banking client?

Richard Canfield 3386 (Kolbe) (07:19)
Scott, have you ever heard the expression majoring in the minors?

In the world of online, we like to say the tubers, the tic tacs, and the Instagramies, there’s a lot of people who take a 30 second or 60 second or a two minute sound bite, and they manipulate that and run it through their own brain, and they think they know something. But then they don’t listen to the hour episode or the three hour conversation. And they will take a two minute piece of information.

rather than spend two hours to read the Bible for this concept in the book itself. And then they won’t meet with a coach who’s an authorized infinite banking practitioner that can actually coach and explain to them how this works and operates. And that’s really unfortunate. And so what happens is people take a little bit of information and then they jump to an absurd conclusion. And there’s a lot of information out there where people are talking about the product. know, real estate,

You can buy condos and you can buy single family houses and you can buy duplexes and you can buy apartment buildings and you can buy commercial properties. Now all of those are property and they’re all real estate, but each one of them is totally different and they’re all constructed different and they’re all built at different times and under different codes and different neighborhoods. So each one stands on its own as a different product. Would you agree?

Scott Bursey (08:43)
I would agree.

Richard Canfield 3386 (Kolbe) (08:45)
And so not all construction practices are the same, not all codes are the same. And so the reality is the same conversation that you might look at on a piece of real estate and people are trying to fight over this or that, they’re getting into the same conversation around a product called insurance, but they don’t even understand what the problem is. So if you don’t understand what the problem is, how on earth can you find a solution for it? Well, the problem is this. Right now, your money,

You have to access money to go buy real estate fix it up get this do that pay the mortgage pay the taxes have have escrow do the renovation fix the fridge you have to pay money from your your sources your account or Someone else’s account you’re either using your money or someone else’s money. There’s no in-between would you agree Scott? Okay, so everybody everyone real estate wants OPM. They want to use someone else’s money. Well, the thing is

Scott Bursey (09:34)
Absolutely. Absolutely.

Richard Canfield 3386 (Kolbe) (09:43)
The bank is using your money. The moment you put it on deposit and it’s in their account, your money becomes someone else’s money to them and they’re using yours. Well, this is a transactional nature of banking. And

the problem is you’re always dealing with borrowed money. You’re borrowing someone else’s or you pull yours out, you drain it down to zero or drain it down. You go deploy it somewhere, put it at risk.

and it’s gone forever. And you’re making a multi-generational decision when you do that, because it’s not just you, it’s your kids and your grandkids that are now impacted by that decision.

It’s a permanent transfer, a permanent transfer of the money away from your family line forever. The infinite banking concept isn’t about an insurance policy, it’s about a way of thinking and about human behavior. It’s how your human behavior, your activity, your thinking intersects.

with the transactions that you’re making throughout life. And when you add this concept into the middle, yeah, we use a product to do it, but the product is just a product. How you use it and what you do determines if you’re successful or not. If you have shitty behavior, crappy behavior, and you have a great product, you’re not gonna get anywhere. If you have really good behavior and a bad product, you’re still gonna do okay. If you have moderately okay behavior, but you’re coachable,

and you have a moderately okay product, man, you’re gold. You see, how you think is the only thing that really matters. And so infinite banking concept is a mindset that becomes a lifestyle that you now incorporate around a warehouse. Well, the warehouse is simply the insurance contract. And you know what, how that product designed? Sure, there can be some optimal degrees, but the way that people talk about it online, they’re majoring in the minors. They’re not focusing on what matters most.

Nelson Nash says right in this book that the policy owner, the owner of the contract, it’s a contract, that person’s behavior is far more important than the behavior of the insurance company. What he should have also said, and if he were to rewrite the book today, I’m pretty confident he would say, and the advisor that set it up.

Scott Bursey (12:28)
That is fascinating. Richard, what is the most critical factor that clients often misjudge or overlook when assessing the long-term viability of the infinite banking concept, considering factors like funding discipline and the correct policy loan repayment strategy?

Richard Canfield 3386 (Kolbe) (12:50)
Well, first off, ⁓ the fact that they know that they need to repay policy loans is part of it. And that’s part of the whole concept. And that is a behavior. So the behavior and loan strategy, those two things intersect. Funding is a behavior. Funding isn’t about, it’s a commitment. when you, you can’t have a business that starts from scratch with nothing. You gotta put, you gotta put capitalization time into that business.

Capitalization takes the form of your effort, your time, your knowledge, your actual dollars, investor dollars, something. And then people are always reinvesting in the business to get it off the ground, because most businesses fail in the first five years. 95 % of businesses fail in first five years. So you have to get through that hard period. Eventually you become profitable, and now you’re able to start paying yourself and doing all these things. Well, that same model that you would take to go build a business, by the way, getting into the real estate business,

You’re usually using your own resources, you’re using your own qualifying power, you’re spending money on courses, you gotta learn, you gotta go through the exact same hoops to become proficient at the real estate business that you would need to do at the banking business. So the number one problem, Scott, is that people don’t treat the banking business like a business. They treat it like an insurance contract and they’re no better off. You see, Nelson said everyone, and I said, I repeat, everyone is in two businesses.

There’s the business in which you earn your living, how you generate your income, and the second business is the business of banking. You’re already in it. It’s just a matter of how much of it do you control as it relates to your human needs. You’re in the banking business now. You’re just abdicating the responsibility to someone else, and you’re not getting all the profits. Well, if you change your behavior and you incorporate an efficient vehicle into the mix, you can start to slowly

secede. The word secession is important. It was to Nelson Nash You can secede from the way the rest of the world is doing things. And every little slice of that that you pull back into your family’s control now puts you in the position of the driver seat of your financing decisions and your money potentially for multiple generations. I’ll share something with you, Scott. We’ve written a number of Amazon bestselling books. This one was the USA Today featured bestseller. It’s called Don’t Spread the Wealth.

This book is all about how to connect the tissue of having family conversations that are now fun and engaging about money and creating an environment where you’re creating the right behaviors and responsibilities so that your money, your wealth, whether it’s real estate or not, you can now create continuity. And the work that you do today has a compound effect to tomorrow, whether you’re here or not. And we can all agree.

At some point in time, we’re gonna be talking about me and we’re gonna be talking about you and every listener in the past tense. We’re all gonna graduate, okay? Well, when that happens, when graduation day shows up, you know what happens for most people, especially real estate investors? Uncle Sam, and in my case, Uncle Trudeau and his cronies come knocking on the door and they want a tax bill, usually within six months. And everything that you own is considered sold on the day you leave planet Earth.

And it creates an absolute economic, financial, and emotional nightmare for the people you love the most. And the person that creates it is the person that’s no longer there to solve that problem. Well, the way you solve that problem is by being proactive, not reactive. That means you need good planning. You don’t just need to build good assets so you can have a good life. You need to build what happens after your life is gone. That’s being very intentional.

This concept, when you incorporate it and the mindset that goes with it, you start to pull those things together with what you’re doing to grow your other assets like your real estate business. It’s how you bridge the present, the future, and the I’m no longer here part of life together.

Scott Bursey (17:36)
Remarkable. Truly remarkable, Richard. Let’s discuss capital structure. What specific policy structures or administrative platforms are currently proving most effective for optimizing cash value growth when implementing the infinite banking concept in today’s variable economic environment in your view?

Richard Canfield 3386 (Kolbe) (17:56)
That’s a interesting question. I hear a lot of people talking about the word structure as though they know what that means. And most of the people who are talking about it that are, let’s call it advisors or talking heads on the internet, they don’t know what it means. They’re talking about structure like they know how to read a set of blueprints for a house construction or a commercial building. Well, I actually have a trade background, so I do know how to read those blueprints.

And that structure needs to be engineered in a certain way so that it actually maintain the thing that you’re building on top of it. So if you don’t understand the thing that you’re building on top of it, the foundation that you’re creating doesn’t matter. So you need to understand and coaching and taking these things together when you have a coach who knows how to figure out and inquire you to figure out what you actually are trying to do and want to do.

what resources you have today, what are some reasonable expectations of the future, you start to build things. And the reality is, kind of like you build a real estate portfolio, you do have to get started. And the first deal might not be the best deal, but then the next deal you make it better and the next deal you make it better and you’re acquiring and building your portfolio, right Scott? Well, the same way you do that is why you grow multiple policies. Because what you know today and what’s available today and what your mental

Scott Bursey (19:16)
Yes.

Richard Canfield 3386 (Kolbe) (19:21)
Capacity is and what you have to work with well tomorrow is different But here’s the thing if you don’t put things in place on day one with the starting layer of your foundation You actually limit your potential of what you can do in the future So one of the things that I helped build and was part of creating along with several my colleagues I sit as a member of what’s called the practitioner council for the Nelson Nash Institute and if people don’t know who Nelson Nash is

Nelson Nash wrote the book Becoming Your Own Banker. The infinite banking concept exists and is popular only because the guy created it. His name is Nelson Nash. I was blessed to be involved in the documentary film on his life. You can go watch it. It’s called This is Nelson Nash. It’s available on YouTube. Everyone who’s interested in this concept should subscribe to the Nelson Nash Institute channel. That’s my opinion. I don’t get anything for that. It’s not my channel. But that documentary film…

Especially is very good for your spouse. It’s very life-changing. It’s not about how the concept works. It’s about how it was created and why it’s only one hour long and You know Nelson He understood how to think long-range Well, if you don’t have a long-range mindset, this isn’t for you. If you think that I can go get

I’m gonna go get a home equity line of credit for the max amount of I can get on my house and I’m gonna use it all tomorrow and I’m gonna go stick it all in another property but I don’t know what I’m doing and now everything’s at risk and I’ve taken my entire household foundation and I’ve bet all my chips on something I don’t know anything about, that would be very risky. Well there’s people trying to do that in the infinite banking space and they don’t realize that they’re building their house on a shaky foundation. If you don’t understand that in the future you might grow, that this might happen, that that might happen,

You know, you could create real problems. So one of the things that we built at the practitioner council, it’s something called a policy design considerations guide. It’s not how to build a policy. It’s not an instruction manual. It’s a thinking tool that an advisor who’s with our institute can go through and understand what do I know about this company and what should I know about it? What do I know about their loans process and how it works and operates? What do I know about their administrative?

challenges or advantages on movement of money, receiving loans, paying them back, ⁓ funding my premiums. Do they have an online access? What do I know about the capacity where I could create a massive tax bomb in my own life if I don’t know what I’m doing? So advisors need to be capable to understand that, but clients need to be knowledgeable about it. That’s what coaching is. So

When you’re working with an infinite banking specialist, someone who is an authorized infinite banking practitioner, first of all, if you’re not working with an authorized practitioner, I don’t know why you’re doing it. If you haven’t read Nelson’s book, you shouldn’t even own a policy, okay? We don’t work with anyone in our company that does not buy and read Nelson’s book because they are missing the primary foundational elements. If you’re not willing to spend two hours and $30 to read a book, you don’t deserve to have the contract.

Scott Bursey (22:14)
You

Richard Canfield 3386 (Kolbe) (22:30)
You deserve to protect your family, but you’re not ready to incorporate this. You don’t know how to read the blueprints yet. So like you’re literally starting off with an immediate disadvantage. And anyone in my opinion who doesn’t promote and focus on that as the starting point is actually leading people astray because they don’t understand the foundational principles.

Scott Bursey (22:54)
Very insightful. Let me ask you this, Richard. How does AI fit into your concepts, into this world, this unique world of yours?

Richard Canfield 3386 (Kolbe) (23:03)
Well, AI fits in a lot of ways. Prior to hitting record, we talked about a couple of them. As far as the concept is concerned, I think what it can do is it can help people maybe explore ideas. But AI in its present form today is a thinking tool. And people are trying to get it to make images and make things look cool. And they’re asking it things. And they don’t realize that the AI is trying to pump up their tires.

So you have to ask it to be real with you and be very clear. You need to learn prompting around how to make it not give you falsehoods. And sometimes you need to check it with another AI and see what the difference is. Because it’s pulling information from somewhere and it’s trying to go through your past conversations, trying to feed you what it thinks you want to hear. So, you know, I don’t mind a pat on the back, Scott, but if I get a pat on the back every two hours because I ask AI a question, that’s not helping me and it’s not going to help my family. I need something that’s going to challenge my own thinking.

But it’s there to help me run through my thinking. It’s not doing the thinking for me. People are trying to abdicate thinking responsibility away from their own brain. It’s the exact opposite. You now have the ability to get into a conversation 24 seven with another thing that can present itself to you in a way that it can engage so that you can iterate your own thinking and create clarity of the mind. Well, thinking.

is directly relevant to the infinite banking concept. Nelson Nash had five rules. Rule number one is you gotta think long range. He said, you gotta learn how to think 70 years down the road. Learn how to think beyond your own lifespan. Before I read that book and before I met Nelson in person in 2012, I didn’t even know that was possible. Learn how to think beyond your own lifespan. If you realize that’s possible, you’re already ahead of the game with your peers. Okay, rule number two.

is you don’t steal the piece. Don’t steal the piece means don’t take money from your system. Even if you’re not using insurance policy, you have a system of capital. Don’t take money from your system, which is your family’s future, without an intentional plan on how to put it back. That’s repayments. Okay, so don’t steal the piece. Rule number three is don’t do business with banks. All right, so as soon as it’s reasonably possible, find ways to exit your relationship with third party

lenders who have control over you. Okay, they control the terms, the repayment, the call the loan due, they make you jump through all the hoops, get sign over your firstborn child. You have to prove to them that you don’t need their money in order to get their money. Okay, that’s the game. So find ways to eliminate your need because the banking system, the banking cartel as Nelson called them, the model of the way it works and operates in North America and many other nations.

is that they’re the cause of inflating the money supply. So the combination of the Federal Reserve rules and how they feed money to the commercial banking sector, but the commercial banking sector can’t just manufacture money. It gets manufactured when you go ask for a loan and they’re only able to manufacture based on what you have on deposit. So your deposit allows them to do it. Your request for money makes it happen. So the people that create inflation is us. Nelson understood this.

His concept helps people secede from that by changing and plugging in their capital resources and their borrowing power inside of a money pool that cannot inflate the money supply. Okay, so don’t do business with banks. All right, and one of the other rules that Nelson said, he came up with a little bit later on, his fifth rule was rethink your thinking. There’s a word called ruminate, and ruminate means to think upon your thinking.

And in other words, he says, once you think you’ve got it figured it out, now it’s time that you need to reassess what have you actually figured out. So the moment you believe that you know it and you know it all, well, that’s the arrival syndrome, which means there’s no point in teaching you anything new because you’ve already arrived in knowledge. And everyone knows someone like that in their circle that’s like, yeah, I already know that. already know that. Well, you don’t want to be that person. As soon as you’re that person, you might as well give up and pack up your bags. You’re done.

Scott Bursey (27:22)
Absolutely. What sort of strategy will you personally be implementing over the next 12 to 18 months with these very concepts that you brought to us today?

Richard Canfield 3386 (Kolbe) (27:33)
Well, I mean a couple of things. So I look at quote unquote investment a little bit differently since I met Nelson. Because there’s lots of investment products, investment strategies, and investment tools, okay? But the actual core description of investment I think has been misinterpreted by society. So the world of today,

has taken the idea and the concept of savings and the word savings, and they found a way to take the word and concept of investment and they fuse them together so that they become the same thing and people can’t separate them in their mind anymore. That is a problem fundamentally because if you don’t understand what words really mean and the root element of the word, you begin to distort mentally how it flows in conversation, okay? So.

Nelson helped me understand and I would encourage everyone to consider for their own thinking this premise and investment is only in something you know a great deal about Everything else I repeat. This is a quote directly from Nelson Nash I repeat everything else is speculation So we have a lot of people who say they’re real estate investors or their stock market investors or their this or their that they’re not investors. They’re speculators

because they actually don’t know a great deal about anything. They might know a lot of little things about various elements, but they don’t know a niche direct specific about information about this one thing. That’s what makes you expert level. So now you can invest properly because you actually see and understand trends, knowledge, the construction, the this, the that, the neighborhood, the strategy, how to read the performer. You need to dial in on one area.

so that now when you make an investment decision, it’s actually a decision. It’s not a gamble, okay? The world of investment is filled with speculators, not with actual investors. And so when I think about investment, I think what do I know a great deal about and what do I wanna put my effort into? Well, one thing I’ve learned, I’ve changed the way I look at real estate, Scott. And I look at a piece of this, the pages of this book, I know this is maybe a 120 page book. This to me is a new piece of real estate in my world.

I can produce one of these with a team and a ghost writer is involved, they formulate it. I’m not a great writer, it’s not my job, but to my partner and I, we can invest in our company, let’s say $10,000 give or take on producing this book. Okay, that’s paying people to help us out and help with the cover design and the title and loading it in to the Amazon account and all these things. All right, let’s just say it’s $10,000. I know I can do it for less.

I could do it on my own, take longer. I could probably get it down to 2,000 bucks. That’s not the point. I can invest 10 to $15,000 and then this will produce anywhere between $100 and $500 a month in positive cash flow probably in the first year, not including what it can bring in in like leads or generating other business off of the book that’s outside of that. This book can help me get in speaking engagements and other things. Those are other profit centers.

But just from a pure cash flow sales perspective on a self-published book, I can generate an incredible cash on cash return on that where that book fully pays for itself, typically within three to five years or less. And then everything after that continues going. There’s no tenants, there’s no toilets, there’s no termite, there’s none of that stuff. I don’t have to manage it. I don’t have to do anything. That to me is a way to create a passive income. And also when I pass,

The intellectual property and that asset can pass to my kids. And you know what? It doesn’t need to be replaced. I don’t want to replace the furnace or the heat pump or the air conditioner or the roof. I got a rental property right now in Edmonton, Alberta that I got to replace the roof. It’s probably gonna cost me 15 grand. That property is not one of my home run stories, by the way. So it’s kind of a pain in the butt.

I got another one that at one point in time, it’s a condo in an area, it’s an oil-based community that many people may not know of called Forming Murray, Alberta. That’s where all the dirty oil is everyone talks about. It’s not that dirty, by the way. I used to work there. And that property at one time was appraised at $225,000 at the peak of the market. Economic factors destroyed that entire community because of oil price changes and then three different government changes, both provincial, like at the state level and at the federal level.

over a number of years, I couldn’t sell that property for 60 grand today.

I’ve experienced some stuff. I’ve seen the ups and downs. No one can tell me that it doesn’t, that real estate always goes up. I say, pardon me? I can give you three real life stories right now where that has not been the case in my life. But have I seen it go up and have I had success? Yes. But I’ve also seen the other side. So don’t blow smoke up my butt and tell me that everything sunshine and rainbows because you’re lying to yourself and other people.

Scott Bursey (32:24)
Yes, you have.

Absolutely, absolutely. And finally, what one piece of advice can you give our listeners today?

Richard Canfield 3386 (Kolbe) (32:57)
One piece of advice I would give your listeners today is don’t be lazy and don’t say that you believe or you know or you think the infinite banking concept or I know what that is if you don’t own and haven’t read this book and if you haven’t read it more than once, you should ask yourself why is that? And I’ll tell you very clearly why that is, Scott. So I showed you, I’ve got notes and.

highlights in this book, I have to now timestamp when I make a new note in the book. This is the gift that keeps on giving. And this book is actually a workbook for a 10 hour seminar. It’s not a normal book. It was literally designed. You would go to a seminar with Nelson, you would have these pages and you would be highlighting as he talked for 10 hours. That’s what this book is. And so it’s not a normal book. actually I actually have a letter I send people on exactly how to read the book. It’s a very unorthodox style. Saves you about an hour, by the

And one of the things that’s amazing about this, I know people who’ve been doing this for over 20 years, met Nelson a long time. Those people and their clients who are all successful, and all my clients who are also, I’m entering my 17th year of doing this. They all agree and they resoundingly repeat that every single time they read that book, they learn something new. Now, if I told you that, I’m just one guy. But if a thousand people,

repeat the same thing, your brain be like, hmm, a trend is developing. Maybe I should consider that as good advice.

Scott Bursey (34:34)
Thank you for that. Richard, we love fostering connections here at Real Estate Pros. And for the listeners who want to definitely follow your journey or collaborate with you, what’s the best way for them to reach you?

Richard Canfield 3386 (Kolbe) (34:45)
Well, I would certainly encourage that they listen to our podcast, is Wealth on Main Street and go to wealthonmainstreet.com forward slash YouTube, subscribe right there. And ⁓ you can certainly find me at richardcanfield.com. While I also do focus most of my time and effort on the infinite banking concept, I’m also a student of coaching in the human mind and I help people with their understanding their instinctual skills. I’m a Colby certified consultant.

So helping people understand how they work naturally and how they tick so that they can leapfrog in their own life, have better communication with their teams and with their spouses. That’s something I also love to do. a lot of my coaching that I do with my clients goes far beyond what we do with the concept of infinite banking. goes to how can we make your business better? How can we make what you do in life better? What’s the legacy that you want to create? And so we kind of string those things all together. And that’s part of what gets me up in the morning.

Scott Bursey (35:42)
Awesome, and that is such a wonderful thing to get you up in the morning. Richard Canfield, everybody. Thank you for joining us today, Richard. This has been an absolute master class.

Richard Canfield 3386 (Kolbe) (35:53)
Glad to be here, Scott. Thanks for having me.

Scott Bursey (35:55)
It was our pleasure. And for our listeners, we appreciate you. If you got value from today’s episode, please subscribe. We have more conversations coming up with exceptional operators, just like Richard. Until next time, keep your standards high and your vision clear. We’ll see you in the next episode, everyone.