How Levi Lascsak Used YouTube to Generate Real Estate Leads and Sell 500+ Homes Without Ads

Levi Lascsak (00:00)
And so I just continued to make the videos and then within 90 days of starting the channel, I had the first deal under contract and then April. So I started the channel December of 2020. So actually at the tail end of 2020, I was like, I released that first video December of 2020 by April of 2020, closed the first two deals, made 30,000 in commissions in that month. And I was like, holy cow, I think we’re onto something. But by the end of the first year,

Cody Crabb (00:00)
Yeah.

Welcome back to the Real Estate Pros podcast. I’m Cody Crabb with Investor Fuel. Today we have with us Levi Lascsak. He’s a Dallas based real estate agent with EXP Realty. He’s a co-founder of Passive Prospecting. Now he and his team have sold over 500 homes in the last five years, building their business using YouTube to generate inbound leads instead of relying on ads or cold outreach. Levi, great to have you on today. Thanks for joining us.

Levi Lascsak (02:25)
Thanks for having me, Cody. Appreciate it.

Cody Crabb (02:26)
Yeah, so if you could, I would love to hear a little bit about your backstory. How did you get into real estate in the first place?

Levi Lascsak (02:31)
Well, I mean, I’ve always loved real estate. I’ve been doing some fix and flips and some rentals as a part-time investor. I guess you could say I’d never earned a full-time income from it, but it was just more of like a little bit of a hobby as a side hustle. And of course I loved all the real estate shows on TV. And so that makes me qualified, right? No, but I’ve got really good friends. It’s funny. I started my sales career selling gym memberships at Valley Total Fitness back in like 2000, 2001.

And my buddy that got me into that, he moved into real estate in 2002. So he actually tried to recruit me to become an agent back in 2002, but I wasn’t really interested in being an agent. And finally he talked me into it in 2004. I did get licensed, but I was actually still in the reserve because I joined the military after high school. And whenever I came back, I moved into cells and I was still in the reserve. And of course this was after 9-11 and

a week after I got my real estate license, I got deployed for 18 months. And then I spent 12 months of that in Iraq, over in Baghdad in 2005. And whenever I was over there, I was kind of like, man, well, I never really wanted to be a real estate agent anyway. So whenever I came back, I just went back into sales instead of I let my license expire. And then almost 20 years later, irony has it that, yeah, he talked me into joining again. But in 2020,

Cody Crabb (03:46)
huh.

Levi Lascsak (03:54)
I had a pretty good business. I’d been building up a financial services company for five years and I worked with teachers on all their retirement planning and I had a contract with like Dallas Independent School District. So it was very lucrative because there’s only a certain amount of people that get approved to actually work with teachers on retirement planning and they can do this through payroll deduction. So, you you never have a, you know, you never missed a payment, right? You never have a missed payment, a missed contribution or anything.

Cody Crabb (04:16)
⁓ yeah.

Yeah, and if you did,

they would be on top of it way before you ever would. Yeah.

Levi Lascsak (04:26)
Yeah,

so it was very lucrative and I had a teacher’s schedule but I had like five times the teacher’s income. So, you know, I was doing like 300k a year, working eight months. And so I was traveling and I went to 24 countries inside of three years. I literally had summers off, two weeks off for Christmas, a week off for spring break, Thanksgiving.

Cody Crabb (04:46)
See, most

people are hearing this and they’re like, why didn’t you stop there? Like that sounds perfect, right? So, did something happen in 2020? All right, right, okay, yeah.

Levi Lascsak (04:51)
Well, guess what happened in 2020.

Yeah, yeah, school shut down.

Yeah, school shut down and travel shut down, by the way, in 2020. Yeah, so the two loves of my life, which, and I felt like working with teachers, absolutely. Look, I was, yeah, ⁓ look, 300K, especially in 2000, was nothing to shake a stick at, but also to do that eight months of the year and to travel. mean, that was…

Cody Crabb (05:04)
true, yeah, those two things you were doing.

Yeah, no kidding.

Levi Lascsak (05:23)
I was just living my best life. I was very, very comfortable. I worked Monday through Friday. I never worked the evening or a weekend. Again, summer is off. I mean, I traveled 12 weeks in Europe one summer, you know, just because I could. And I had that freedom to do it and everything shut down 2020. And I was 41 years old at that time. So then I’m like, wait a second, I’m 41 years old.

Cody Crabb (05:25)
Yeah.

Levi Lascsak (05:47)
the world’s shut down. And at that time, like we had no idea what was gonna happen, right? I had no idea, would schools ever open again? Would we ever travel ever again? Would I be allowed to travel unless I got stuck? You know what mean? So all these questions are up in the air. And then my buddy, like I said, who I’ve been friends with for 20 plus years, he’s like, hey man, now’s the time to get into real estate. know, so yeah. And I was like, yeah. I was like, man.

Cody Crabb (06:08)
⁓ Funny you should mention that, I’ve just been thinking I should…

Levi Lascsak (06:13)
I just, but I was like, I really don’t want to be a real estate agent, you know, because I just, had, I thought of them in the stereotypical manner of always have an ulterior motive of getting to become your friend because they just really want to sell your house, you know? And then if you don’t sell your house with them, they get mad at you, right? So, so I was like, man, but also,

Cody Crabb (06:23)
Yeah. Yeah, yeah.

Yeah, as

an introvert that is like a nightmare scenario for me too so that yeah, I feel that

Levi Lascsak (06:35)
Yeah.

Yeah, so, you know, but at the same time I was like 41. I’ve been in sales for the last 20 years. I love sales, but I was also at this point burnt out on prospecting because in the sales world, guess what? Every day you start over, every week you start over, every month you start over, like, you know, the monthly numbers always reset and then you’re always trying to chase the new monthly goal, the new quarterly goal, the new yearly goal. And so I was like, man, I’m really just kind of

tired of prospecting and I was really great at sales because I was always willing to out prospect everybody. I was willing to make more phone calls. I even sold Dish Network in high school, so I door knocked in high school to sell Dish Network if anybody remembers what that was. Well, I guess it’s, yeah, you still have Dish I guess.

Cody Crabb (08:07)
Believe it or not, my

mom still is on Dish. I’ve been trying to get her off of it for years, but she’s like, nah, just leave it how it is, it’s fine. Yeah, no, that’s door-to-door sales. mean, yeah, that is like the classic, yeah.

Levi Lascsak (08:13)
Yeah.

So I’ve done all that, yeah. And

yeah, I’ve done the phone calls. I’ve done all the, I’ve talked to people in person. I’ve done the trade shows, the booths, the, know, every type of prospecting you could imagine in sales. I’ve done that. And I just dreaded the thought of trying to start all that over again in real estate. So I was like, man, yeah, I got to think differently. If I’m going to do this, if I’m actually going to move into real estate, I was like, I’ve got to do something different. But at the same time,

Cody Crabb (08:36)
No kidding.

Levi Lascsak (08:45)
In 2020, there was no meetups, no community events. Six foot rule was still kind of in place. So you’re not talking to somebody at Starbucks likely unless they or they’re going to eyeball you weird. and so, you know, and I wasn’t going to cold call. was like, well, I’m not going to do this cold calling. I didn’t want to spend money on postcards. I didn’t want to, you know, like go that route. So I was like, man, I guess I’m going to do some social media stuff because guess what? I was also anti social media because.

Cody Crabb (08:48)
Yeah.

Mmm.

Levi Lascsak (09:13)
I didn’t grow up with it in high school. We didn’t even have cell phones whenever I was in high school. And I was kind of like proud of the fact that I wasn’t on social media. I just felt like it was a waste of time. And I was a face-to-face, belly-to-belly salesperson. I loved sales. That’s what I loved about sales was interacting with people. So I was like, I was anti-social media. But then at the same time, I was like, I don’t see another way to really generate business unless I want a cold call.

Cody Crabb (09:23)
Yeah.

Yeah.

Levi Lascsak (09:42)
That’s about it, you So I was like, you know what?

Cody Crabb (09:43)
Yeah, well and I’m

seeing the past you connect the dots of like, let’s see, everyone’s trapped inside, everyone’s spending way too much time on their phone and their computer. Yeah, you’re like, I guess we have to try this. So you tried it, you dove in. Did you dive in like head first or just a little bit at a time?

Levi Lascsak (09:58)
Well,

no, wouldn’t know. So no, I think I went at this very strategic and I think this just comes from my past business and sales experience was I’ve never done anything. I’ve never tried anything. I’ve always like looked at it, analyzed it, built a plan and then I go 100%. I just go all in and I’ve done that in every sales position I’ve ever had. And I always shot to the top.

within the top five, if not number one in any sales company I was within a very, very short amount of time just because I just studied, analyzed, made a plan and executed extremely fast and went 100%. And even if I broke stuff along the way, because I was going so fast on the execution side, I could adjust and it didn’t really matter. So I was smart enough to not try to be on every platform. I knew that would be a big trap. I didn’t want to put 20 % effort across five different platforms.

And so I said, I’m gonna choose one platform and I’m gonna go all in on one platform. Like I said, 100%. But which platform? So I had to look at the platforms. Everybody was talking about TikTok at the time, Instagram of course, Facebook was still questionable, but none of them fit my personality. I just didn’t see myself like that type of person. I was like, man, I don’t know. I definitely can’t be a dancing real estate agent on TikTok.

I think that one’s out. I don’t think I’m sexy enough to be on Instagram. So that one’s out. And Facebook, I don’t know, it’s kind of getting the stigma just for the moms and dads. Yeah. And then nobody was talking about YouTube. Nobody was talking about YouTube and I started looking to YouTube and then I started reading some books and watching some videos and then I… This was 2020? Yeah.

Cody Crabb (11:31)
Yeah, if I want to sell a house to everyone’s mom, then that’s great. But other than that, yeah.

What year was this more or less just to kind of get a picture of the time frame? Oh,

yeah. Yeah, of course. Yeah, 2020. Okay

Levi Lascsak (11:49)
So 2020,

so I’m at home anyways, and so I just started doing a lot of research. I bought like eight YouTube marketing books and I read all eight of them, you know, pretty boring, but I I started to understand the platform. And then I, one of those books, like one little sentence said, YouTube is a search engine, not a social media platform. And that also meant…

Cody Crabb (12:09)
Was that Gary ⁓

Vaynerchuk by the way? I’m pretty sure that was… Yeah. Yeah. Yeah.

Levi Lascsak (12:11)
Maybe, maybe one of, yeah, some obscure one. Yeah, so, but I just remember that line and I thought, ⁓

you know what? I’m kind of anti-social media anyways, but I can be pro search engine. you know, yeah. And so I said, man, you know what? ⁓ Let me look at like suburbs. So I started to research and then I learned you can research keywords and things like that. So I started looking at keywords like suburbs of Dallas, Dallas, Texas, Plano, Texas, Frisco, Texas. And I started to realize like these suburbs have

Cody Crabb (12:23)
This is just SEO, I can do this.

Levi Lascsak (12:42)
Hundreds of thousands of searches around the suburbs and I’m like man people are like looking at these suburbs on YouTube or looking for them because I went on YouTube and there wasn’t really anybody making videos and Then I realized too I was like I was I was kind of scared to be the new agent and I say scared I just I’m not scared of anything clearly after going through Iraq and everything else like I’m very confident but at the same time like I guess I have a big fear of failure too, so I was like I also don’t want to

Cody Crabb (12:53)
Hmm.

Yeah.

Levi Lascsak (13:44)
You know, I want to come out. I want to be knowledgeable. I want to present confidence. I don’t want to be the brand new agent. have you ever…

Cody Crabb (13:46)
Yeah.

Well, and social media

is one of those things where it’s like, there’s nothing more embarrassing than trying your hardest and not succeeding. So like, I know exactly what mean.

Levi Lascsak (13:55)
Right. Well, here’s the other thing too. Yeah,

with YouTube, I was like, you know what, I can make videos on YouTube and nobody’s going to know I’m doing it because, you know, everybody goes on Instagram and Facebook and then their friends and family see exactly what they’re doing automatically.

Cody Crabb (14:08)
Yeah, the people I

know aren’t gonna be doing these searches and finding me and yeah.

Levi Lascsak (14:11)
Yeah, so right.

They’re not going be doing it. So I was like, you know what? I can be like incognito, maybe attract the people that I want to work with. And then I realized, too, you know what? I’m not a good agent, but I’ve lived in Dallas for 20 years. Like, I know Dallas. I’m actually a Dallas resident. I’m a Dallas homeowner. I’m this person that’s searching for information on Dallas. So was like, you know what? I can just talk about the neighborhoods as I know them. I don’t have to pretend to be some top producing agent or I’ve been in the business for 20 years.

And what happened was, is as I started to make the videos, because I talked about my common knowledge of experience around the neighborhoods and what I knew, I didn’t do deep market dives. I didn’t analyze the data of the housing market. didn’t tell people I’m a top 1 % real. I said, my name’s Levi, and if you’re thinking about moving to Dallas, give me a call. I didn’t even say, I’m a real estate agent. I just said, my name’s Levi, and if you’re thinking of moving to Dallas, give me a call. And then I would.

you know, talk about neighborhoods and what I knew about them, what I did there for fun, places I like to eat, neighborhoods I was familiar with, gated neighborhoods, neighborhoods close to the school, close to the lake, boom and boom. And then that was perfect timing for everyone trying to get out of California and New York and Seattle. And all of a sudden, within 30 days of my first video, the phone rang and it was a million dollar client. Like they had a million dollar budget and

And you know, most agents don’t work with a million dollar budget client, sometimes for several years, you know.

Cody Crabb (15:41)
Literally the first hello millionaire on the phone. Yeah, that’s that’s it’s like literally something you make fun of because it’s so unlikely But that’s amazing

Levi Lascsak (15:42)
First phone call, yeah. But you know

what he didn’t say? He didn’t ask how long have I been in the business. He didn’t ask how many homes have I sold. He didn’t ask if I was a top producer. He didn’t ask what brokerage am I with. He said, Levi, that video you made on that neighborhood is a neighborhood we wanna move to, so we thought why not give you a call? We really found that video helpful.

And it was just me talking about the neighborhood and what I knew and what I liked and what I didn’t like about it. That was it. So he assumed that I’d been in the business. You know, I knew what I was talking about, that I was probably a good agent, you know, that I’ve done deals. But he assumed that just because I talked about the neighborhood as a whole and he didn’t know I hadn’t sold the home. Now, now I never closed on that client, but at the same time, it gave me a big belief that this could probably work.

Cody Crabb (16:08)
Hmm.

Yeah.

Levi Lascsak (16:34)
And so I just continued to make the videos and then within 90 days of starting the channel, I had the first deal under contract and then April. So I started the channel December of 2020. So actually at the tail end of 2020, I was like, I released that first video December of 2020 by April of 2020, closed the first two deals, made 30,000 in commissions in that month. And I was like, holy cow, I think we’re onto something. But by the end of the first year,

Cody Crabb (16:34)
Yeah.

Levi Lascsak (17:04)
That actually turned into 64 closed transactions, 33.5 million in sales volume, is a million dollars in commissions my first year.

Cody Crabb (17:55)
Wow. That’s incredible.

Levi Lascsak (17:56)
And that was with no

ad spend, no other marketing, just organic YouTube. ⁓

Cody Crabb (18:03)
Yeah, so even

better than it sounds really because you didn’t have quite as many marketing expenses and things. Yeah, yeah.

Levi Lascsak (18:09)
Yeah, it had zero marketing expenses. mean, I did

pay an editor because that is one thing is I never I never edited a single video. So I paid somebody from the start to do that.

Cody Crabb (18:18)
Understandable.

Well, okay, so lots of things that are jumping out to me here. First of all, I think it’s really smart that you’ve decided on a strategy and did all the research first and then dove head first into it. And there’s something to be said for not going halfway on a bunch of different things. It seems in your brain you kind of go, if I have my foot in the door a little bit in all these areas, you’re not gonna get any traction anywhere. But the fact that you’re kind of like, nope, we’re just gonna

nail it all in on this one, that’s gonna have success. So okay, you’re making videos, you weren’t selling stuff on the internet, you were just like informing people and helping them out. So what do you think made those videos convert instead of just like other people on the internet? Like what was it about yours specifically? Was it because you were making content about those neighborhoods specifically? Was it how specific you were? Was it how you framed yourself? I’m just curious.

Everyone hearing this is like, okay, I’m starting a YouTube channel tomorrow. I just want to kind of frame this for them. Like, what do you think made it so successful?

Levi Lascsak (19:22)
Thank

Well, number one, I started with volume. I did three videos a week for the first two years. Never missed a week. So even that first year I was doing three videos a week and it became a priority for me. And I had calls to action. That was the thing is like I actually spent two months researching YouTube before I ever recorded the first video. So…

I’m not saying everybody has time to do that, but actually, I don’t know. It depends on where you’re at. Either you don’t have a job or you don’t have an opportunity, so you got time, or you have a job and you’re trying to transition or whatever the case is, and you need to fill your evenings and weekends with studying first. And I use the term hyperlearn. I think you can hyperlearn any subject this day and age in 60 days. Like if you actually sat down and devoted your free time, whether that’s four hours a day or eight hours a day, it doesn’t matter to me, your weekends.

And look, I’m not saying like, I’m not a Gary Vee fanatic where you’ve got to work 18 hours a day, seven days a week, you know, and I don’t believe in that, but I do believe there’s seasons in your life. And if you’re trying to transition or make a change or make a massive change in your life, or you’re tired of the way it’s been, or you just got fired from a job, or your business just fell apart like mine did, then, you know, I was extremely motivated. And I was like, you know what?

I could not even think about watching a Netflix series, you know? Because I would be like, I could watch some YouTube videos right now and just kind of play in the next phase of my business. So I actually spent about two months just really researching the platform. Like I said, reading eight marketing books. I didn’t read those like in one day. That took time to read those books and I probably watched a thousand YouTube videos. I watched all the creators, the YouTube creator coaches online. So, you know, the Nick Nimmin, the Dee Nimmin, the…

Cody Crabb (21:15)
Darrell leaves,

yeah.

Levi Lascsak (21:16)
Darrell

Leaves, Roberto, like I just, and they tell you like how to structure a video, you know, how to, how to, you know, launch a channel, boom, boom, boom. So, you know, I all these notes and everything. And so I actually built a business plan to start my channel. And so not, and I’m not talking about analysis paralysis, but it, but I am talking about setting down, take, having patients build out a plan to execute and then, and then go a hundred percent, because like I said, I’m going to watch, analyze, and then

execute. And so I did that for 60 days. And I think you can do this in any business or with any platform. So if you want to be great at Instagram, YouTube, TikTok, Facebook, you want to be a financial advisor. I mean, I just believe if you sat down and studied it for 60 days, you know, read five to 10 books, watched, you 500 YouTube videos, you’ll be more proficient than 99 % of people, you know, in the world. I mean, I tell and I do this and I’ll just

Cody Crabb (21:50)
Mm-hmm.

Levi Lascsak (22:15)
A real prime example of this is whenever I speak on stage now, I make it very simple. I always say, hey, who in the audience has ever marketed an open house, you know, as an agent? You know, everybody. I’ll be in a room of 500, a thousand people. It doesn’t matter. Every single hand goes up, right? And then I’ll say, OK, now raise your hand if you’ve read at least 10 marketing books on how to market an open house.

There’s never a single hand that goes up. I’m like, so… But most agents will tell you open houses don’t work, open houses suck, open houses are boring, they’re a waste of time. But I’m like… But then I know other agents that have built their whole career off of open houses, you know?

Cody Crabb (22:57)
Yeah,

never the thought of maybe I’m doing it wrong. Yeah.

Levi Lascsak (23:01)
Exactly, right? Yeah,

I did it once and it didn’t work. I didn’t become massively successful and an instant millionaire off of my open house. So therefore it must not work. Yeah, no. Well, I built out a plan and I said, yeah, I studied, but I studied and I spent, you know, two months. Yeah. So, yeah. But it also took me a year. It took me a year to become that millionaire though.

Cody Crabb (23:10)
Okay, but to be totally fair, that’s exactly what happened to you. But no, fair point, fair point. Yeah. Yeah. At least you had that, yeah.

That’s true, that’s true. So, well I was talking about the guy that called you. He’s literally just on the phone like first thing, yeah.

Levi Lascsak (23:30)
Uh oh. Well, a million

dollar, he had a million dollar house budget. That’s only a $30,000 commission. yeah.

Cody Crabb (23:35)
Yeah. That’s true, that’s true. just,

the visual image of like, sounds like what you would jokingly say is successful, like, and then a guy with a million dollars calls me and says, hey, can you help me buy a You know, anyway.

Levi Lascsak (23:49)
Yeah, no, that’s a $30,000 commission.

But if you think about most people, they get into real estate, who do they end up helping? They’re a $200,000, $300,000 buyer. Look, that’s nothing to shake a stick at. That could still be a $10,000, $15,000 commission. they typically will work with… They try to work their way up. They go from two to three to four to five to six to… Oh, I got a nine…

Cody Crabb (23:57)
Yeah, true.

Yeah.

Levi Lascsak (24:15)
and million dollar people and above or million dollar budgets and above are just a different breed. And a lot of, you know, the top agents will have a capture on that market too. yeah, you’ve got to be able to, sometimes it takes them two, three, four years before they ever get that million dollar budget client.

Cody Crabb (24:20)
Yeah.

Gotcha. Okay, so we’re kind of running out of time, but I do want to ask you a few more questions. So what role does data play in what you decide to make content about and how you make content? So one of the things I’ve been heavily involved in the social media kind of industry, I guess you could say, for a long time, content creation. One thing that I hear from a lot of people is it’s a really awesome, if you’re very data minded, is the perfect thing to go into because…

You go, you know, that famous story of Mr. Beast who is like, I’m only going to do stuff that gets clicks and gets people to like, I’m literally just going to follow the views no matter what, no matter what it is. And so I’m curious, have you kind of used data to, inform what you keep making videos about or how long you make them or whatever, you know, I’m just curious because there’s so much data on the backend. Is that relevant to what you, does that help you know what to do?

Levi Lascsak (25:22)
is relevant, I don’t know if it’s not completely necessary. the thing is is that ultimately on YouTube, you just need to make better videos. Each time you make a video, you need to make a better video is really what it comes down to. And the thing is, the only absolute I say is don’t speak in absolutes. So, you know, somebody that tells me,

you know, I do it this way and this is the way it has to work or this is the only way it works. I can show you a YouTube channel that does the complete opposite and can prove you wrong and me, you know, so even even whenever I do stuff, I’m like, hey, this works. Yes, it works. But I can show you the exact opposite of that. That’s not the case. But but data does give you valuable insights. I don’t think you have to be a data nerd. I mostly look at click the rate. If you got a click the rate problem, it’s a thumbnail issue.

Cody Crabb (25:55)
Yeah, no, it’s true.

Yeah, it’s true.

Levi Lascsak (26:15)
You know, so you need to make better thumbnails to get better click through rates. If you have an average view duration problem, if you’re not 30 % or above on view duration of your videos, you’ve got a content problem, you’ve got a value problem, you’ve got an information problem, you’re not holding attention long enough. So I like to be 30 % and above. I like click through rates of 5 % and above. And if they’re below those metrics, through rate, I know I got a thumbnail problem.

maybe a title problem, but I’m always going to go thumbnail first. then, yeah, view duration is 30 % and above. I like that to be there. 40 % is really great. But ultimately, I mean, if I’m getting phone calls, that’s the true measurement. You know, how many phone calls am I getting? That’s the way I monetize YouTube videos. I’m not concerned about monetization through YouTube on the back end. I don’t need a million views. You know, I need 10

Cody Crabb (26:46)
Yeah.

Yeah.

Yeah.

Levi Lascsak (27:12)
good views of a client who’s looking to move and buy a $500,000 house, which could pay me $15,000, you know, so.

Cody Crabb (27:18)
Yeah, that’s

a really good point because it’s easy to chase views. Chasing views is like, it seems like the obvious thing to do. But really, it doesn’t matter how many people see your channel. What matters is who contacts you and ends up being a good lead. So one other thing I wanted to ask you before we finish up here. So our audience is mostly real estate investors specifically. And a lot of them are kind of probably salivating at the idea that they could maybe

have some success via YouTube and I’d be curious to know what advice would you have for them specifically because you know a lot of your content, all of your video content is very ⁓ concentrated on your specific area and what you do. What advice would you give to a real estate investor who hears all this and is like I’m gonna, I wanna do it.

Besides the, I’m gonna go learn all the things, like what should they keep in mind?

Levi Lascsak (28:15)
Well, I mean, you want to make content on what you want to attract. So first of all, identify your ideal client or what you’re trying to accomplish your ideal goal with your content. So if you’re an investor, let’s say you’re a multifamily investor. mean, I’m in eight different syndications and GP on four of those on multifamily deals. And, you know, my role was capital.

Capital raising and so you know what I did I made YouTube videos on the apartment complex I didn’t make them on the ones you were raising for because depending on on you know SEC regulations that you that’s legal or it’s not depending on the type of investment you have but I can do that on past Multifamily deals after they’ve closed so when I wanted to raise capital and I had zero sphere for Knowing people with a lot of money to raise capital for multifamily. So what did I do?

I made videos on the previous deals and I was like, I went to the apartment complex. I’m like, here’s a deal we just closed on for this amount of money for this is what we did. We raised this amount, boom, boom. Let’s look at, here’s what we’re looking at. Here’s how we’re gonna value. And basically they’re almost like hour long videos, walkthrough of the property, but at the same time, like talking through the different stages of investing in a multifamily property. And then I just had a call to action, which is, and by the way, if you wanna know about our next deal, fill out my email.

you know, or, you know, get on my email list down below in the description. I built an email list, you know, of a thousand people, like with, with five videos. I mean, five videos. And then guess what? When we open up the next deal, I sent one email to the list and I said, Hey, our next deal is opening up. Would you like to jump on a zoom? You know, and then I had 30 people on the next zoom, you know, and then we raised capital. So, so that’s one way, if you’re a multifamily investor, if you’re a wholesaler,

Cody Crabb (29:44)
Yeah.

Wow.

Yeah.

Yeah.

Levi Lascsak (30:08)
Guess what do you do you start making videos on? How to get out of a distressed property hey if you’re a seller facing Foreclosure if you’re a seller facing tax you know liens if you’re a seller Who you know you have to get rid of this property or you’re gonna head to foreclosure? Hey, if you’re a homeowner that you know whatever problems they face You know and they’re about to lose their house, and you can save them then you make those videos talking about hey Here’s how you do that and by the way if you want

a full cash offer, know, give me, fill out my information below and I’ll give you a cash offer within 24 hours.

Cody Crabb (30:42)
So it sounds

like the basic advice you’re saying is find what content your ideal customers want and make that content and then they’ll find you easy. Yeah, well this has been really great and I hope everybody that is thinking about kind of increasing their social media presence is taking furious notes on this episode because there’s so much good stuff here. As someone that that’s their background, like trust me, this guy knows what he’s talking about. So.

Levi Lascsak (30:51)
Yep. Yep. Yep.

Cody Crabb (31:09)
If people want to connect with you, they want to reach out, I mean, what should they, first of all, who should they be? Like, where should they live and stuff to want to connect with you? where can they go online to connect with you and find out more?

Levi Lascsak (31:21)
Yeah, if you want to learn more about YouTube, find me on Instagram. Yeah, I mean, we have our website, passive prospecting.com. did write the book Passive Prospecting. You can get this on Amazon. And I think this is for any business owner. So I don’t care if you’re an electrician, a plumber, a wholesaler, a multifamily investor, this book will give you the roadmap of how you can do this, you know? And I just use our…

Cody Crabb (31:25)
No, yeah.

Levi Lascsak (31:49)
real estate agent business as an example, but you can easily say, this is what I need to do for my investor business. So this is the cheapest way to get in there, 20 bucks on Amazon and you’re good to go. But also find me at passiveprospecting.com. And yeah, I think that’s good way to start.

Cody Crabb (32:06)
Love it. Okay, we’ll throw all that stuff in the description here. Levi, can’t thank you enough. Thank you so much for joining us today. And to our audience, thanks so much for joining us. If you liked what you heard today and you got something out of it, which I know you did, I’m gonna follow what Levi would probably recommend and tell you to subscribe to this channel and to catch our next video. Thanks again. Appreciate all you’ve done to help us out and we’ll catch you next time.

Levi Lascsak (32:29)
All right, see you.