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Florida Real Estate Success Stories: How Omar Andreasen Helps Investors Thrive

By December 22, 2025Real Estate Pros Show

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Show Summary

In this episode of the Real Estate Pros podcast, host Michelle Kesil speaks with Omar Andreasen, a prominent figure in the Florida real estate market. Omar shares insights into his approach to working with investors, the importance of transparency, and the complexities of real estate development. He discusses various investment strategies, the challenges faced in the industry, and the significance of building trust with clients. The conversation highlights Omar’s commitment to integrity and his vision for scaling his business while maintaining strong relationships with investors.

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    Investor Fuel Show Transcript:

    OMAR ANDREASEN (00:00)
    So what we do is we sit down with them and we have vacant land opportunities where they can either do BTR, which is bill to rent, or BTS, bill to sell. Or sometimes we have a mix of both, or we jump into commercial.

    we just kind of find out what it is that they’re looking to do with that money. Is it something that they just want to put in there and not they don’t need it right away?

    So then that’s where we might point them out to a build to sell model.

    Michelle Kesil (02:03)
    Hey everybody, welcome to the Real Estate Pros podcast. I’m your host, Michelle Kesil. Today I’m joined by someone I’m looking forward to chatting with, Omar Andreasen, who has been making serious moves in the real estate industry in Florida, helping buyers, sellers, investors, and developers with their real estate transactions. So, excited to have you here today, Omar.

    OMAR ANDREASEN (02:29)
    Awesome, thank you for having me.

    Michelle Kesil (02:31)
    I think our listeners are really going to take something away from how you’re supporting developers, investors, and everything that you’re getting into. So let’s dive in.

    OMAR ANDREASEN (02:43)
    Let’s do it.

    Michelle Kesil (02:45)
    First off, for those not yet familiar with you and your world, can you share what your main focus is?

    OMAR ANDREASEN (02:52)
    Yeah, so I mean focus really is

    dealing with those investors that have money, and when I mean money, I mean anywhere between one to 10 million plus that don’t want to necessarily leave it in a bank, but are looking to invest in real estate.

    So what we do is we sit down with them and we have vacant land opportunities where they can either do BTR, which is bill to rent, or BTS, bill to sell. Or sometimes we have a mix of both, or we jump into commercial.

    we just kind of find out what it is that they’re looking to do with that money. Is it something that they just want to put in there and not they don’t need it right away?

    So then that’s where we might point them out to a build to sell model.

    Or maybe if they’re looking at a little bit of a mix, we’ll mix it with BTR and BTS, build to sell and build to rent. But we’re just really trying to to them whatever it is that they’re looking to do or to help them out financially. ⁓

    Michelle Kesil (04:00)
    Yeah, awesome. And how did you get into this aspect of the real estate business?

    OMAR ANDREASEN (04:08)
    It kind of just fell on my lap. I had one of my very best friends, he’s a real estate attorney, and he called me and he said, hey, listen, we have this group from Brazil. They found a piece of land that they’re interested in, but they don’t know what to do. So we kind of got together and I brought my team in. And then all of a sudden we turned this land over in Windermere, Florida.

    into a major hit. We built 35 town homes. We started them off with ⁓

    We started off at $400,000 and then we ended up selling the last few at $650,000. So we came up with the design, something different that would stand out within the area. And one of our models is when it comes to doing things like that is

    we want to make it to where when that person walks into that development or that model home, that there’s just, they want to buy it. So we sit down with our design team and we kind of put everything

    on a table like what is it that we can design that would really stand out and that’s kind of that one there they told their friends about it and it’s just been happening now we have Brazilians we have people from Turkey we have people from ⁓ from Canada England Holland some Americans but not as many but yeah that’s how it kind of just fell on our lap and we just ran with it

    Michelle Kesil (06:29)
    Amazing. And all of these investors, you’re supporting them with the Florida market or are there other markets?

    OMAR ANDREASEN (06:37)
    As

    of right now, we’re sticking within the Florida market. ⁓ I think probably by the end of the year, we’re gonna be looking at the North Carolina market as well. We are studying that market and there are some opportunities there through a friend of mine that we partnered with in the past and he’s out there right now in that market. So he’s been talking to us about it. yeah, we might start looking at strategically moving to other markets as well.

    Michelle Kesil (07:05)
    Awesome. And what do you feel are some of the main keys that have made the biggest difference in allowing your business to be able to run smoothly at this level and continue to grow and have success?

    OMAR ANDREASEN (07:24)
    very very transparent, I’m honest as hell. ⁓ And I think that that’s what kind of makes us stand out is I think when you’re dealing with a lot of money you do get excited but at the same time ⁓ it’s one of the processes that I don’t when I meet you when we meet

    As a client, I don’t want you just to be a client one time. I want you to be a client for life. So with that being said, one of the things that we are, we’re very transparent and we’ll talk to you about what we think should be done. ⁓

    why you shouldn’t do something else maybe that you thought about or you heard about or you saw on TikTok or some kind of crave. We’re just completely honest with you all the way through and we’ll even and we’ll back it up by the numbers. So we’ll sit down and we’re actually gonna be true partners with you throughout the whole process. So I think that’s what’s really made us stand out a lot more is being truly honest. We’ve actually lost business because of that. ⁓

    And I’m okay with that. I’m okay with us walking away if somebody says, well, you know, we’re not used to that or that’s not what we wanted to hear. So we have lost business, but we’ve also done tremendously well.

    Michelle Kesil (08:40)
    Yeah, amazing. That’s great to keep with your integrity and values. So what does the process look like when these investors want your support? Like what is it that you typically walk through with them?

    OMAR ANDREASEN (08:45)
    great.

    So first we want to know what the exit strategy is. And from there we can cater the land or the opportunity. ⁓ We want to know who’s involved, who we’re going to be dealing with. We want to know how much money is involved. And then from there, we start putting the plan together with the team. ⁓ We start looking for the right land.

    and we walk them through everything and we let them know that, listen, this could be a process that can take anywhere from one to three years as we’re going through this. if they’re looking for something really fast to happen overnight, that’s just not going to happen. Because we have to go through, we have to deal with the county, we have to go through the loan terms because what will happen is we’ll buy the land, we’ll buy the land cash, and then from there we have

    to then we’re speaking to our lenders to get the loan ready to go vertical.

    So as we’re doing that, then we’re also working with the county to make sure that we can get, if we bought the land and we knew we could put up, let’s say 200 units on it, ⁓ then now we’re going through that with the counties to make sure that we can get all that done properly. by the time it comes down to when it’s time for us, when we get the loan approved, then we pretty much go vertical immediately.

    So there is a lot of stuff happening on the back end ⁓ that takes time and the good thing is is we have our team is very well connected to all the main counties out here in Central Florida. So when it comes to that we can get answers fairly quickly.

    Michelle Kesil (11:19)
    Awesome. That’s great that you’re able to walk your clients through the whole process.

    OMAR ANDREASEN (11:26)
    Thank you.

    Michelle Kesil (11:29)
    Yeah. So what are, like you mentioned, for investing, it’s typically the buying the land and then selling or like building and developing that. Are there other investment strategies that you’re working with as well?

    OMAR ANDREASEN (11:49)
    funny you say that we actually had someone come to us about some fix and flips when I first started real estate that was one of the things that that’s how I got started and it’s I know it well and it’s something that we we haven’t said no to it but we haven’t said yes because we want to understand a little bit more about that client before we do that because that’s obviously a ⁓

    That’s a much faster ⁓ way of moving the money in and outs. ⁓ But of course, we also have to buy it. We have to buy the property right. So right now, that’s one of the ones that we are entertaining.

    And then another one is actually people buying businesses. So we are in the process of dealing with that. those are two new ones that just kind of came to us. And it’s because one of our clients referred another client. And the thing is, don’t say no to, we don’t say no. We try to make sure we understand everything. And then we try to, if we can’t do it or we don’t feel comfortable doing it, then I’ll find the right

    fit

    for you that will help you guide you to to whatever it is that that that will help you get there because it might not fit what we do really well but I’m 99 % of the time I know somebody else who can step in and help out if it’s something that we’ve never done but yeah those are the two right now that that uh that have presented themselves and something we’re looking at into right now but we haven’t said 100 % yes.

    Michelle Kesil (13:32)
    Yeah, amazing. Are there any typical challenges that you commonly or not commonly but have faced ⁓ as you’ve developed these projects that looking back in hindsight you wish you had known and now that you know now?

    OMAR ANDREASEN (13:58)
    anyone who’s real estate, I think one of the great things about being in real estate is that you never get the same problem twice. Because usually once you have that problem once, it’s usually a pretty big problem and you find ways how to correct it. So a good company or a real estate company will start

    identifying those, all right, we ran into this issue once, what do we need to do to make sure we don’t run into that ever again? And then all of a sudden, we run into another issue. And usually one of the biggest issues that we run into is always with the lender. A lender will have something to say about

    the land because that especially now especially the times that we’re in the lenders right now when we’re talking about going vertical are

    are very iffy because they don’t know where the state of the market is going to be. So with that being said, they they let’s say if there’s a project that that we have, in fact, here’s one that we just dealt with not too long ago,

    the project was able to build 250 units. And the lender felt a little bit uncomfortable about doing all 250. So they’re they’re like, can we split this and several buckets, which we’ve never done before?

    once we went with a lender, they knew that we had everything taken care of all the way through the subdivision that we were going to do. So now splitting in different buckets that that kind of we had to see what that was going to look like. We had to see how one, if the investor was going to be OK with it, kind of walk the investor through it to make him feel comfortable as well. And we had to also talk to our sales team to make sure that they were OK with it, our marketing team, ⁓ just to put everything on there because

    when you think that you’re gonna start marketing pretty much a whole subdivision to where now they’re like, listen, we only want you to market right now we feel comfortable with giving you a loan on X amount. We don’t know about this yet. And we don’t know if we will do that. So we’re like, all right, now we have to shift completely and just concentrate on.

    this amount of properties for us to sell instead of us thinking that we’re going to market everything all at one time. So what do we do? Do we just go ahead then and focus on just selling that? And then what about the ones that the land that we already have? Do we then possibly do a JV with somebody on it? Do we sell it to somebody else? You know, so there’s many different things. That was one that really kind of surprised us. And we had to think outside the box and kind of then present everything

    to the investor to see what would they want to do. And of course they always ask for, well what do you think is gonna happen the projection and as much as I would love to have a crystal ball that that’s something we you know we try to always give them the best knowledge and we that we can put together but obviously letting them know that at the end of the day there’s still some kind of risk level no matter what we do and which decision they decide to make.

    Michelle Kesil (17:53)
    Yeah, absolutely. I think there’s, yeah, always those moments where you can’t fully predict, but you can trust that you’re with the right people and that will support you through the process.

    OMAR ANDREASEN (18:07)
    Agreed, agreed. ⁓ I will say this though, you one thing I learned about real estate is that you make money when you buy the property, not when you sell. If that makes sense.

    Michelle Kesil (18:16)
    Can you

    expand on that?

    OMAR ANDREASEN (18:17)
    Yeah. So if you buy the land or even if you’re buying a single family home or duplex or what, if you’re buying that in the right area and let’s say, for example, over here in Florida, you have Lake Nona now is becoming one of the becoming a huge area. So anyone who’s already either bought land or owned a home there, let’s say two, three years ago, your your money just took off because that’s that area is now one of the hottest areas in central Florida. So

    That’s what I mean by that. If you can do some studying, ⁓ if you’re deciding where to buy, if you can at least study to see what’s coming around the area. Is there something that the city’s planning to do that was… ⁓

    that you didn’t know unless you actually went in and spoke to the city planner side. ⁓ Or here’s an easy one. If you see Starbucks usually going up anywhere, Starbucks have really good analytics where they’ll start setting up to where they see an area coming up. So usually if you see a Starbucks coming up, more than likely that area you should buy in because they’ve already done their homework, but it doesn’t hurt you to reach out to the county and see or the city and see if they have anything coming up too.

    Michelle Kesil (19:36)
    Yeah, definitely. That makes a lot of sense. So what are you most focusing on solving or scaling to in the next season of your business?

    OMAR ANDREASEN (19:48)
    Two things. So number one, we want to increase our clientele when it comes to the development side. One of the main reasons why is we want to be more in control of our own real estate market that we have right now instead of just leaving it to chance. And number two, we are looking to keep on growing our team.

    I’ll tell you this, so before when I started about four years ago, I grew a team by accident. And ⁓ I grew up by accident, I didn’t know what the hell I was doing. It was one of those, hey, we wanna work with you, we wanna work with you. I’m like, great. And then come to find out is after we started doing the numbers.

    I was the one working for the team and I was spending a lot of money not seeing too much of a return. So talking to my coach, he’s like, well, you did it all wrong. So now that I’ve been taking my time before I’ve been adding people to our team, I’ve been adding people that are actually gonna not only provide value, but actually are not afraid to work as well. So we wanna make sure because…

    Number one, I’m adding value to the team. I’m always making sure that we have projects. if that agent, let’s say, might be a newer agent or an agent that is, for some odd reason, struggling, then imagine now we have listings at all times. We can literally put you in a model home. And not only can you sell. ⁓

    our developments, but you can also sell anything else in the state of Florida. You don’t have to be just stuck to that model home. So we can really help agents grow that way. So that’s one of the things now that we’re focusing on more. We’re looking more to getting the right people into our organization.

    Michelle Kesil (21:45)
    Yeah, amazing. That’s always important to make sure that you have the right people on your team and build those good relationships.

    OMAR ANDREASEN (21:54)
    Yes, agreed.

    Michelle Kesil (21:57)
    So when it comes to relationships, how do you connect with these investors that want to work with you?

    OMAR ANDREASEN (22:07)
    a lot of them already have heard about us through their friends or maybe through something like this, through a podcast or some of the marketing that we do. I think the best way we connect with it was kind of like a, kind of what I said before is just no BS, just asking them what it is that they’re looking for. ⁓ just like.

    I just like I have to vet them, they’re gonna vet me at the same time. Because we want to make sure that we’re getting in business with people that are trustworthy. ⁓

    when we meet these potential new clients, we sit down and we tell them everything upfront. This is how much this is gonna cost you. This is how much you’re gonna be paying us in commission. So then we structure everything and then there’s times where we’ll tell them like, there might be a project that we might have to work backwards. So let’s say that for whatever reason, the real estate market turned and…

    we let, okay, now we have to shift a little bit. So meaning that we might have to lower our fees, they might have to lower their fees as well, where their return is not going to be as big because we have now a shifting market. So it’s just one of those just, we’re always honest, just being upfront and honest as much as we possibly can and always putting in writing because people get amnesia really fast. after, once we know that we want to do business with them and they want to do business with us,

    we always put it in writing just to protect anyone and just to make sure that we have that clarity and communication.

    Michelle Kesil (23:46)
    Yeah, absolutely, that’s important. So before we wrap up here, if someone wants to reach out, connect, learn more, where can people find you and connect with you?

    OMAR ANDREASEN (23:58)
    Yeah, absolutely. So you can call me directly, 407-883-2989. We have our email address, [email protected]. Follow our YouTube channel ⁓ as well. We have a lot of good insights on our YouTube channel. We have a lot of little tricks in there that we teach some investors. ⁓

    We’ve got social media, Instagram, Facebook with Omar Andreasen. And so yeah, just follow us there and ⁓ yeah, they’ll free. It’d be awesome to meet new people and hopefully guide some new potential investors or sellers or buyers, because we do ⁓ your regular real estate transactions as well.

    Michelle Kesil (24:38)
    Perfect. Appreciate your time and your perspective. Thank you for being here. Of course. And for the listeners tuning in, if you got value, make sure you’ve subscribed. We’ve got more conversations with operators like Omar, who are building real businesses. And we’ll see you on the next episode.

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