37 AI Agents and a 27,000-Line Document in 10 Minutes | Brian Will

Brian Will (00:00)
What you can do with a couple of people would require five times as many people five years ago. I’m telling you, if you’re young or getting started or whatever, whatever you want to do, plug it into Claude, ChatGPT, Gemini. I use Claude for engineering type of stuff, hard data computation. I use Gemini for for ideas, and I use ChatGPT for pictures, for graphics. So I use all three. But whatever you want to do.

AI can help you do it at amazing speed with amazing resources at almost zero cost.

Issa Hanna (02:07)
Welcome back to another episode of the *Real Estate Pros Show*. I’m your host, Issa Hanna, and today I have Brian Will, a successful entrepreneur who’s been able to build and scale multiple companies across multiple industries, including our beloved real estate industry. And today, he’s embracing the future with AI. Brian, welcome.

Brian Will (02:27)
Issa, thank you for having me. This is gonna be a fun show. I I’ve been looking forward to this.

Issa Hanna (02:31)
Definitely. I’m super excited to pick your brain. It’s not every day I get not just a successful real estate guy, but a successful entrepreneur in general. So we’re gonna talk about all of it. But for now, for the people at home, can you kind of run down your day to days? What is Brian doing every day?

Brian Will (02:50)
Gosh, you know, I spent the last several years doing straight up consulting in the business world. I call it the two to thirty million range, the mid-range for companies. But over the past couple of years, I started having this idea as I as I watched AI start to develop and get better and better. And and and I call success, by the way, a progression of ideas and executions. And about seven months ago, all the ideas from the past two years hit me and we launched a company called Living Forever AI.

Which is an AI-based AI twin-building company with multiple verticals. And so that’s what we’re doing today. But I I’ll tell you, without AI, I couldn’t do it. And I’m doing with a three-person team what three years ago would have taken a 10-person team to do. So AI is amazing and we’re jumping on the bandwagon.

Issa Hanna (03:38)
Hundred percent. And you gotta embrace it. This is like the internet revolution, you guys. And it’s probably not probably, it is a lot bigger. And and Living Forever AI, can you kind of break it down to the people what what what does it do?

Brian Will (03:55)
Yeah. So for instance, Issa, I can take you and create an AI twin. Looks like you, sounds like you, talks like you. I have your background. People can literally have a conversation with Issa without you actually being there. Now, what we do with that are different business verticals from education and tutoring to publishing and book writing to genealogy to corporate training. There’s a lot of verticals we take that down. But once we build your AI twin,

Can do almost anything with it. It makes you available twenty-four seven to as many people as ever want to talk to you, depending on what it is you do. In fact, we could have my AI twin do a podcast with you. That’s how good it is.

Issa Hanna (04:35)
Wow. So I mean you can grow this vertically into multiple different industries. You’re talking the movie industry. You’re talking a memory thing for for lost loved ones. You’re I mean, there’s endless possibilities. And this was all your idea, Brian. You said it was a progression of ideas. So how did how did the first idea pop into your head about this?

Brian Will (05:43)
You know, it really starts years ago. And and look, I’m I’m getting older. I’m 61 years old now. And you when you get my age, you start thinking about things like legacy. You know, we know that, and I ask people this all the time. I don’t know my great-grandparents. Don’t know their names, don’t know anything about them. They’ve basically disappeared from memory and thought from the face of this earth. They’re gone. And I ask people all the time, do you know your great-grandparents? You have eight of them, and people are always like, No. And I thought, my God.

We’re all going to disappear. Well, I don’t want to disappear. I think I’ve done some things that are valuable to my children, my grandchildren, my great-grandchildren. How do I leave a legacy? If I’m not a movie star, rock star, big-time politics, how do I leave a legacy? And so I started writing books. And I’ve got four books out. And the problem is my children don’t read all of them. And even if they did, how are they going to go back and look through my books to find things to to to to learn from from dad? Well, then I thought, well, I’ll do social media.

And so I started doing social media and I’ve got like a thousand videos out on social media and that’s really cool. And I’ve been all over the news stations, all over the world. But again, my children aren’t going to go through a thousand videos to figure out, well, what’s dad’s background? What’s his story? What what what are the lessons he’s learned in life? And then literally playing with AI one day, and and I thought AI was just a fancy Google search. That’s literally what I thought two years ago.

And started playing with it more and more. And all of a sudden, at one point, realized I was actually talking to my AI chatbot like it was a person. I was saying please and thank you and yelling at it when it would get things wrong. And I suddenly thought, my God, this is this is like weird now. Right. And then I started thinking, well, if AI can answer me that quick about all these subjects, I wonder if it could wonder if I could make an AI of me and it could take all my videos and all my books and everything I’ve written and speeches I’ve done and combine it.

And turn it into a conversational AI twin of me. I approached a couple of people. They told me, no, it’s a terrible idea. Nobody’s gonna do it. So I dropped it for about a year. And then about seven months ago, it popped back up in my head and I thought, AI is good enough now that we can actually make this work. And so on a whim, I found a business partner and we started a company. And seven months later, we’re just perfecting what we do now. And it is really, really good. So

That’s how we got here.

Issa Hanna (08:07)
Love that. And then you’re a successful entrepreneur. So that you know, you don’t take no for an answer. The first guy said it’ll never work. And then you know, a year later, something in your gut was like, you know what? This is a great idea. And and you know, I’m I’m no successful entrepreneur, but I can definitely see the multiple different the broad different things you can use this this type of software for. And that in general is one of the best the legacy.

aspect of it is one of the best parts of it because I would love to have a conversation with my great grandfather. You know, I would love to ask him, yeah, what his life was about.

Brian Will (08:45)
I’ve done my parents now and got stuff on their twin those things I’ve never heard from my parents before, ever. Even my mom said, You know, you’re gonna learn some stuff from this. And I was like, Well, that’s the whole point. Because one day your great-grandchildren might want to have a conversation with you, or even I might go back and say, Now, where did you grow up and where did you go to school? And you know, just how many times have you ever heard somebody ask, I wish I could have another conversation with my

mom or my dad or my grandmother or my grandparent. It’s just a way to preserve legacy. That vertical is a way to preserve legacy.

Issa Hanna (09:22)
Yeah, I I I love that aspect of it. And then the multiple other things you can do with it. So kudos to you on on seeing the AI revolution, coming up with this idea, not taking no for an answer. You’re like I said, a successful entrepreneur has been able to build and scale to big levels, multiple businesses. You mentioned you are an author, you’re very humble, because I I looked you up and you are a

two-time *Wall Street Journal* bestseller. So you know, that’s pretty—that that’s pretty good. That’s a pretty good credential. And also, you’re a three-time TED Talk speaker. So you can you kind of go over that experience for us?

Brian Will (10:38)
Well, it’s like anything else, Issa, you know, and I I always call them chapters of life, like what are you gonna do next? What’s your next chapter? What’s your next challenge? I think people perform at their peak when they have a goal and a challenge in front of them. And when they don’t, people tend well, they say when you retire, you die, right? Very quickly because you have nothing else to drive you in life. So I’ve always had things I challenge myself with. And a couple of years ago, I was listening to a TED Talk and I thought, I want to do a TED Talk. I mean, why can’t I?

So and there’s different levels of TED Talks and I started at the university level. And so we just started, I put a couple of TED Talks together and we started having doing my my assistant started doing marketing. And next thing you know, I did University of North Carolina, University of Chicago, and University of Cincinnati. And we did three TED Talks to the university students. One of them is called *Your Past Is Not Your Future*.

And that’s based on, you know, I grew up in an abusive home, failed out of high school, got kicked out of the house, had to overcome a lot of problematic history from a family perspective in order to go on and succeed in life. And I think there’s a lot of kids like that. *Your Past Is Not Your Future*. Your future is completely in your hands. And the next one was *ADHD: Is It a Syndrome or Is It a Superpower?* And I will tell you that so many kids the one I did I did that in Cincinnati, I think.

Issa Hanna (11:58)
Yeah.

Brian Will (12:02)
Or Chicago. I did that in Chicago. And afterwards, all these college kids are running like, my God, I have that. Well, how do you manage? How do you do what do you do about this? And I’m like, look, ADHD properly harnessed is a powerful weapon. It’s an unbelievable business skill. And it allows you to do things that other people can’t do as long as you understand the limitations of it and understand how to overcome them. I know that I suck at details. Don’t ask me to read a book. Don’t ask me to do any minutiae.

Just don’t ask me to remember anything. Honest to God, somebody says, Can you remember this? And my answer is no. As soon as I walk away, I’m going to forget you said it. And it’s not because I’m being mean or trying. It’s just, I just can’t do it. So if you understand your limitations and you find ways to handle those limitations, your ability to hyperfocus on multiple things at the same time and have people take care of the details is a powerful tool as a business builder. And they say, you know.

I I’ve seen so many videos. You know who the next millionaire is? The kid with ADHD. Because he can definitely by the time somebody else is trying to figure out the six ways to do something, you’ve already tried all six of them. Five have failed and you figure out the one that works.

Issa Hanna (13:16)
And the type of focus you know, somebody that that has this this superpower can, you know, when they harness it, the type of focus they can put into this idea. And the reason they forget the details is they’ve got a million ideas popping off and they’re all good, you know, and they’re weighing and they’re going through, okay, which one do I want to go with? So I I’m a hundred percent in agreement. Learn to harness that and it will become your superpower. So yep. Wow, Brian, great, great

Great advice, man. I I wouldn’t expect anything less. We talked—you touched a little bit about your past and how you had to overcome a a hard, you know, childhood and and obviously you did. How about the first business you built? Can you kind of give us a story about that?

Brian Will (14:05)
Yeah, I was I I I got kicked out of high school, got back in, finished, did manage to graduate, got kicked out of the house, no place to go, join the Air Force. ‘Cause, you know, if you have a chip on your shoulder, you can’t stand being told what to do, or you hate authority, you should join the military because that’s the best place for you to be. And I got off active duty and tried to hold a job, got fired as a waiter, got fired working in a warehouse, I got fired at a pizza place.

And I thought I’m a terrible employee. I might as well go work for myself. So I started landscaping. Not because I liked landscaping, because at that time anybody could mow grass and dig holes. It didn’t require anything in order to do. So I started a little landscaping business. But I’m also that guy that’s always trying to push forward and do bigger and better and more. And we ended up starting a franchise company. I had seven franchises that we were doing really good right up until we weren’t.

I didn’t know what I was doing. I made a lot of critical mistakes. I’ve carried with me the rest of my life from a learning perspective. And when I was 29, I lost everything. The business collapsed because 80% of my revenue was coming from one client. I was living above my means. So when it collapsed, I had no cash in the bank. I had no credit, no way to pay my bills, lost my house, my cars, my business.

My daughter needed open-heart surgery at the time. I didn’t have insurance because I stopped making the payments because I couldn’t afford it. So we had to deal with that. It was it when I was 29, 30 years old, I was an angry young man with a completely collapsed life, a daughter that had health problems. But like I’ve said many times, a secret of success, Issa, is when everything in the world is against you and everything’s falling apart and you have no idea what to do.

You just take one more step forward. And I can remember sitting in a restaurant, and my wife at the time was sitting across from me, and I was slumped down on my chair. And I’m like, I don’t know what to do. I’m a complete failure. I can’t even take care of my family. I can’t, I can’t buy food. And she’s, I said, I don’t know what to do. And I remember she said, Well, you better figure it out because you got a child.

Issa Hanna (16:59)
Wow.

Brian Will (17:00)
Okay. Unbelievable. Take another step forward. Eighteen months later, I sold a company for a million dollars.

Issa Hanna (17:07)
Wow. What a story, Brian. And and it’s really a heartwarming story. And and you know, I I’ve been in similar situations myself. And and I always say, your back’s against the wall and there’s a fire in front of you. You’re either gonna let the fire engulf you or you’re gonna have to walk through the flames. And and you walk through the flames and and turn something that was horrible into

you know, in a short period into into a lot of money. And then also you learn those lessons in life. It made you a little bit harder. It made you a lot more wiser to where now you know not to live above your means. You know the you know the the interest rates of credit cards that people don’t really don’t really look at, you know.

Brian Will (17:57)
Don’t get too deep in one customer. Yeah. Don’t don’t don’t have no resources to back you up when hard times hit because they will. Those are lessons I I learned for I mean, I’ve carried with those with me for the last 40 years. 30.

Issa Hanna (18:10)
I love that. I love that, man. And and and what a touching story and and a true inspiration that that you were able to pick yourself up and not only be successful, but be one of the most successful people I’ve hosted on the show. So I I love that. Now I want to talk a little bit future because you know you are an idea guy. You’re always banging these ideas off in your head. This Living Forever AI is good. I mean it’s a great idea. I’ve never heard of anything like I’ve heard.

People floating ideas around. I’ve never seen somebody put it to work. So five years from now, where are we going to see it?

Brian Will (18:49)
You know, you know, the cliche is that ideas are worthless. The only thing that matters is execution. And execution is a product of whether the public wants your product or whether it doesn’t want your product. And the key to success, as I’ve said, is a progression of ideas and executions. But almost every success is also a series of pivots. And you only look at look at every major company. Apple was building motherboards.

Then they built computers. What’s Apple do today? Phones. Got nothing to do with motherboards. IBM started selling typewriters. Every company pivots with time. And it’s because when you launch a product or a business, you have to find out if what you’re doing is what the market wants. And in our case, what we’ve built is an AI twin engine that is emotionally reactive, that is, has an amazing latency, so it can have a

full conversation with you. But we have multiple verticals and we don’t know which one of those verticals is going to stick. Is it going to be legacy? Is it going to be corporate training? Is it going to be publishing? Is it going to be celebrity executive? We don’t know. But we’re going to keep pushing the tech stack, so to speak, the engine into different markets to find which one goes. And then whichever one goes, that’s the one we roll with. And we let the others trail along behind us. So right now what we know the technology works. We know it’s good.

We are in the process process of figuring out which part of the market is going to adopt it first. So five years from now, the engine will be doing whatever the engine does. And by the way, AI is progressing so fast that even what we’re doing today will probably be archaic five years from now. Yes. Where we have to rely on third-party API keys. Five years from now, I bet I can run this off of a general laptop. You know what I’m saying?

The technology is just—it’s, it’s progressing so fast, it’s amazing. So

Issa Hanna (20:52)
Yeah, it’s it’s unbelievable. It’s just AI when you train it, it just gets smarter and smarter and smarter over there, just like we we do. So these AI twins, they might be your like superpower twin that you know, they just keep learning stuff.

Brian Will (21:07)
Issa, they they they—I I’ve I’ve this is one of my favorite sayings. You have to be in the game to win the game. And we are in the AI game. I’m just not sure what the win’s gonna be yet. But we’re just we’re cranking along. We’re in the game. If you’re not in the game, you can’t win the game. That’s just the deal.

Issa Hanna (21:24)
Percent, a hundred percent. And you guys have your multiple lines, your multiple verticals going and you’re executing the plan on multiple so in a way you guys are kind of working, you know, four or five times as hard. As many verticals you have, you have to come up with plans and and execute for all these verticals until you find the one that that sticks or multiple that sticks. So what’s

Brian Will (21:45)
So

amazing is yesterday we had 37 AI agents working for one of our major AI agents. So we have we have one AI agent called Chad, and he has 37 agents working for him. You got to be kidding me. That’s insane. Unbelievable. I wrote a 27,000-line financial document in 10 minutes. We talked about this a while back. It would have taken a three-person team a week to build what I did in 10 minutes.

Issa Hanna (22:12)
Hundred percent.

Brian Will (22:13)
What you can do with a couple of people would require five times as many people five years ago. I’m telling you, if you’re young or getting started or whatever, whatever you want to do, plug it into Claude, ChatGPT, Gemini. I use Claude for engineering type of stuff, hard data computation. I use Gemini for for ideas, and I use ChatGPT for pictures, for graphics. So I use all three. But whatever you want to do.

AI can help you do it at amazing speed with amazing resources at almost zero cost.

Issa Hanna (22:50)
Exactly. I mean, you’ve literally have a personal built-in assistant to do whatever you want for free. So take advantage of the AI you guys and and for the people that have been in the in in their industry for a long time and and are slower to embrace tech, if you don’t embrace it now, you will be left behind. I mean, every business is gonna incorporate AI in some way, shape or form in the future.

Brian Will (23:14)
Can you imagine somebody still trying to operate a business without the internet?

Issa Hanna (23:18)
Oh yeah, exactly. It doesn’t work.

Brian Will (23:20)
We don’t even consider that as it and five years from now, nobody will be able to operate a business without AI. It’s gonna you might as well get over it. This is the future.

Issa Hanna (23:29)
This is the future. Embrace it. That’s how we move forward. And and the efficiency that it it can create is unbelievable. I want to also kind of pivot and and ask you to give some advice. I have a lot of young real estate people that watch this, or maybe successful investors that that want to get into AI or get, you know, not have all their eggs in one basket, like you said. What kind of advice would you give them on?

Establishing business relationships and growing their networks, if they’re struggling to do so.

Brian Will (24:05)
You know, so I’ll give you a cliche answer, right? The difference between you now and you five years from now, the difference between you now and you five years from now are the people you associate with, the books you read, the rooms you put yourself in, the podcasts you listen to, one thousand percent. And anybody who doesn’t think that’s true, just think of college. You go to college to be a doctor, you spend eight years with other people who want to be doctors.

You want to be an accountant, you spend four to five years with people who want to be accountants. You want to be a successful business person, you need to spend four to five years with people who are successful business people. And that’s how you get where you want to go. Nobody wakes up and says, I want to be a doctor, and they’re a doctor. It doesn’t work that way. It takes time, energy, resources, effort, blood, sweat, and tears, success and failure. Anything you want to do that’s going to be successful, you’re going to have to go through that.

I call it the hundred ladders of success, hundred, hundred steps of a ladder of success, right? So I tell people if you have the right parents, the right education, the right background, if you’ve got money and you want to be successful, there’s this ladder with 100 steps. You might start at 50. Good for you. And maybe you don’t have money, but you got a good background, a good education. You might start at 25. Good for you. I started at zero. I didn’t even know there was a ladder. I had to go find the ladder before I could even get on the ladder.

And I just had to go through all hundred steps. And you can cry, bitch, moan, complain, say it’s not fair and nobody cares. That’s not the way the world works. You’re gonna have to learn all each one of those hundred steps. And if you want to complain that the other guy didn’t have to go through all hundred, so what? This is who you are, it’s what you’ve got. You wanna get it, go through all hundred. You wanna skip some of those steps? Easy. Find somebody who’s already gone up the ladder and ask them.

How do I skip the first five steps? Find somebody who’s been there and done that that can help you avoid the mistakes that you are 100% going to make and then listen to them and they will help skip you up that ladder and get you to success much, much faster.

Issa Hanna (26:15)
Definitely. And and every and you guys that watch the show a lot, when I ask that question, every really successful person that comes on the show and Brian being amongst the most successful tell you the same thing. You gotta find a mentor in the game that can teach you to avoid these pitfalls because you know, Brian’s already made the mistakes, he’s already lost the money. So he’s gonna tell you how not to do that so that you don’t do that. So

Man, I I love the advice that we’re getting out of you today, Brian. If people wanted to get a hold of you with Living Forever AI, maybe you know, maybe consult for their business with you, where could they reach you?

Brian Will (26:59)
Actually, it’s better if you go to my main website. It’s called brianwillmedia.com, brianwillmedia.com. That’s got my books, my TED Talks, my public appearances, TV appearances. Everything is on there. My training programs. I’ve got video training programs on there. So brianwillmedia.com is where you can go if you want to find out anything about me.

Issa Hanna (27:20)
Make sure to check it out. He is giving you—read his books, you guys. This is one of the the brightest entrepreneurial minds we have in the United States of America and the world. So

Brian Will (27:30)
Issa, I’ll tell you funny story. So many people say, Well, will you have a conversation with me? And my first thing is always this. Go read my book first. You want a business talk? Read the business book. Do you want to talk about sales? Read the sales book. Do you want to talk about selling your company? Read *The Invisible Multi-Millionaire*. You want to talk about overcoming a rough childhood? Read my first book. *I Give the Dumb Kids Hope*. You know how many people read those books after I tell them to read the book before they talk to me? Very few. They didn’t want to actually do any work.

They wanted me to give them some magic pill or magic thing. And that’s not what I do. I love one guy. I told him to read the book and then call me in a week. And a week later, I called him for whatever reason. I said, Hey, are we still meeting? And he goes, No, I’ve decided not to meet with you. And I said, Why not? He goes, Because I read your book. I already know what you’re going to tell me. And I’m not ready for that conversation. I said, Good man.

Issa Hanna (28:22)
Exactly. Don’t come to people that can help you, really help you and give you advice unprepared, you guys. There’s no secret pill. You know what the secret is? Hard work. Hard work preparation. Brian, we’re all out of time today, but man, I enjoyed this conversation so much. I want to extend an invitation for you to come on the show another time if you’ll have us.

Brian Will (28:45)
Would love to, any time, Issa.

Issa Hanna (28:47)
This was one of the best conversations I’ve had in recent times. And to our viewers at home, if you guys enjoyed my conversation with Brian and want to see more like it, make sure to hit like and subscribe. I talk to people every day that can give us different knowledge on every aspect of the real estate and business world. Until next time, the pros are out.