Playbooks from investors doing the deals
Every article starts from a real conversation on one of our shows, then gets turned into a step-by-step guide.
Google Ads for Land Investors: Cost Per Lead and Deal Math
Google Ads for land investors runs $70-80 per lead and about $5,000 per closed deal. Here’s the full funnel math and why the cash cycle, not lead cost, kills deals.
How to Accept Crypto for a Real Estate Closing: Fees & Steps
How accepting crypto for a real estate closing actually works: the three-step conversion process, 1–1.5% fees, source-of-funds proof, and the risks.
Opportunity Zone Tax Credits: How the Math Really Works
How an Opportunity Zone tax credit actually pays: a 10% state credit sold at 85 cents, an 8.5% year-one yield, and the deferral bill that hits mid-project.
Flipping Mobile Homes on Leased Land: Risks and Margins
How to screen land-lease risk, price around lot rent, source deals through park managers, and sell to cash buyers when flipping mobile homes on rented lots.
How Appraisers Pick Comps: Rules Investors Get Wrong
How appraisers pick comps: the real square footage range, what disqualifies a comp, the one-mile myth, and why extra bedrooms add nothing to appraised value.
Buying Rentals Under $100K: DSCR Terms and Buy Box Math
How one Virginia investor buys rentals under $100K: a 2/1 buy box at $1,000-$1,200 rent, a 15%-down DSCR threshold, and a required $20K-$30K refi pull.
Cannabis Real Estate Sale-Leasebacks: How Deals Get Priced
How cannabis sale-leasebacks get priced: the 13% cap rate, four-wall coverage underwriting, limited-license states, and the red flags that kill these deals.
Curative Title Work: Clearing Liens, Heirs and Tax Suits
What curative title work covers, which defects stall a closing, and how to vet a title company on wraps, double closes and layered assignments before you sign.
Waterfront Spec Homes: Where the Margin Actually Comes From
Vertical construction costs the same per square foot anywhere, so on waterfront spec homes the entire margin is made at the land buy — and lost to carry.
Buying Apartments at a Discount Is a Myth. Buy Inefficiency
Why “bought at a 30% discount” means nothing in multifamily, and what to underwrite instead: operating inefficiency, long-hold control, and market reads.
Adaptive Reuse Commercial Real Estate: A $12M to $73M Case
How Southern California Equity turned a $12M misclassified industrial building into a $73M asset — use classification, mezzanines, and a credit-tenant lease.
Investment Property Insurance: Replacement Cost vs Market Value
Why purchase price is the wrong number for investment property insurance, how carriers set replacement cost, and how to tell if a cheaper quote is a thinner policy.